The history of the creation of Coca-Cola. Brand "Coca-Cola": history of creation, products, photos. Brands owned by Coca-Cola Cola brand history

The second father of Coca-Cola was Asa Candler. A poor immigrant came to America in search of a happy life and faith in his talent as an entrepreneur. He bought the secret set of Coca-Cola ingredients from Pemberton's then-widowed wife and, together with his companions, founded The Coca-Cola Company in Georgia. On January 31, 1893, Candler registered the Coca-Cola trademark.

I had to be patient before the drink began to make any profit. It happened that no more than nine people bought Coke a day, and during the first 12 months the revenue was no more than $50.

Over time the situation improved. The year 1902 was a turning point in the history of the legendary brand, and Coca-Cola turned out to be the most popular drink in the United States. The new recipe used coca leaves - those from which cocaine was extracted. They are still supplied to the production of the drink by the only legal factory that processes medical cocaine in the United States.

In 1915, Coca-Cola had a new container - 6.5 oz bottle. In 1919, the company was headed by new owner Ernest Woodruff. He would later be replaced by his son Robert, who devoted the next 60 years of his life to the development of the company.

“Coca-Cola” is more than the name of an invigorating and tonic drink. In 1933, the company began installing machines that made it easy to buy a bottle of Coke. Then six-packs of bottles appeared in stores, and eventually, remote refrigerators.

Since 1931, American children have been offered a new and soon-to-be-loved image of Santa Claus in red and white. It was drawn by artist Haddon Sundblom. Before this, Santa could be dressed in different colors. The artist had to rack his brains to paint a portrait of Santa. There are several versions about this. According to one of them, Sundblom drew himself, and according to the other, his friend Lou Pentis. A real good-natured guy with wrinkles around his eyes, the kids immediately fell in love with him. He has become the personification of the good Santa whom everyone is waiting for during the Christmas and New Year holidays.

Company today

Today, more than one billion bottles of Coca-Cola are sold annually. Products are presented in two hundred countries around the world. The company's enterprises employ more than 150 thousand employees. The Coca-Cola Company is one of the world's largest producers and suppliers of syrups, concentrates and soft drinks.

Manufactured products

In Russia, in addition to the popular Coca-Cola, famous products are also:

• Soft drinks: Coca-Cola Zero, Fanta, Sprite.
• Fruit juices and purees: Rich Fruit Mix, Dobry, Rich.
• Carbonated drinks: Pinocchio, Cream Soda, Lemonade, Duchess.
• Schweppes carbonated drink series.
• Water: Bon Aqua Viva, Bon Aqua.
• Isotonic sports drink: Powerade.
• Iced tea: Nestea.
• Energy drinks: Burn, Gladiator.

List of CEOs

Today, the CEO of The Coca-Cola Company is a businessman with American and Turkish roots, Mukhtar Kent. He was appointed to this post in 2008. Previously the company was led by:

I have my own cafe in the university building, and every day I am surprised at how much students drink soda. At every break there are queues to buy a bottle. Naturally, the main profit comes from the sale of soda, which we buy by the case. And I, in fact, feel so sorry for them, it’s necessary to ruin your stomach at such an early age (((

The history of the company, the manufacturer of the Coca-Cola drink, is a chain of competent management decisions in the field of production technology, marketing, and advertising for more than 100 years.

The Coca-Cola Company's product is officially sold in more than 200 countries around the world. It is known today by 94% of the world's population. Every day, customers around the world purchase just under a billion units of the company's products.

We bring to your attention a brief history of the creation of the legendary drink and the success story of the world-famous company.

Making a drink

The history of the drink began with the pharmacist Pemberton. He, in search of a recipe for a good tonic, decided to combine two powerful stimulants: he added cola nut extract to the coca drink. The result is a mixture that has truly strong tonic properties. Having finalized the technology for preparing the drug, he demonstrated it to local investors in May 1886. The money received was used to organize production.

Frank Robinson

The syrup was patented as a medicine to restore the nervous system. They began selling it in pharmacies in the city. In the summer, in one of them, salesman Willie Venable decided, at the request of a visitor, to dilute the medicinal concentrate not with water, but with soda. The guest really liked the spicy mixture, and from then on the drink was consumed in carbonated form.

However, the Coca-Cola drink never brought a decent income to Pemberton. He was forced to sell part of his share to the pharmacist Venable, the first seller of carbonated cola. The author of the recipe for the legendary sweet water died in poverty in August 1888.

Birth of the company

A few months later, the patented recipe was purchased from the widow of a pharmacist by an Irish native, Candler. The transaction amount was $2,300. By comparison, the average annual salary for an American worker at the time was $570.

Asa Kendler - founder of The Coca-Cola Company

Irishman Candler immediately believed in Coca-Cola. He saw in it a drink that could cure many diseases and bring profit to its creators. With Robinson's help, he develops a more advanced composition using the original and improves its taste.

Together with three partners, Candler registered an enterprise for the production of this product in January 1893. This is how the history of TheCoca-Cola Company began. If Pemberton is considered to be the author of the drink, then Az Candler is the founder of the company.

Candler's contribution

Under Kendler, the company in 9 years turned into a successful corporation with a turnover of $120 thousand, and Coca-Cola became the national soft drink.

The first thing 42-year-old Candler did was organize advertising. A simple, memorable and catchy logo began to accompany Americans, and then residents of other countries, everywhere. It could be found on the titles of fashion publications, seen on large billboards. Visual propaganda was accompanied by well-chosen appeals, slogans, and laconic wording. Coca-Cola advertising stories featured bright and noticeable images; famous actors and athletes participated in them. All this was received positively and enthusiastically by the public.

The company is creating a sales department that recruits smart and energetic people. New and unknown for that time forms of product promotion are used.

Thus, by agreement, pharmacies were supplied with a certain volume of syrup for free, and in return they received the addresses of regular customers. Each of them was sent coupons by mail, which could be used to purchase a free portion of cola. People came to the establishment, drank a glass, then, as a rule, ordered a second serving, and bought more for home.

The drink was sold by the glass

The popularity of tonic grew every day. Since 1895, it has already been sold in all states of the country, and since March 1894, not only on tap, but also in bottles.

Things were going well for the company and its shareholders. The board paid out decent dividends every year. A plant built by partners under a franchise agreement went into operation in Tennessee. Activities outside the States began to unfold. The first countries of foreign expansion were Cuba and then Panama.

Competitors began to counterfeit the popular drink. The company had to make a lot of efforts in the war with manufacturers of counterfeit products: a total of 153 lawsuits were brought against them.

An important event in strengthening and developing the image of the company and its product was the appearance of a branded bottle in 1916. It contributed to the further growth of Cola sales.

The evolution of the signature Cola bottle

Woodroffe era

The Atlanta public insisted on electing Candler as mayor of the city. He gradually retired from business, and in 1919 his brainchild was bought by Atlanta banker Ernest Woodroffe for $25 million. He recruits his son to work, and four years later Robert Woodroffe is elected president of the corporation. It was under him that the corporation reached its current heights in its development.

Robert Woodroffe

The new manager immediately introduced standards in all work processes, right down to the sale of the drink. Buyers began to be offered six-packs, special packaging boxes of 6 bottles, which subsequently enjoyed popularity for several decades. The company was the first to use vending machines for Coca-Cola bottles and remote refrigeration units, which were installed in various stores.

Standard pack of six bottles

We sell not a drink, but a lifestyle

Woodroffe radically revised the strategy for large-scale sales of finished products. Since Coca-Cola did not surpass its analogues in its consumer qualities, he proposed selling not so much a product as a way of life. The drink acquired a special image; it became not so much a means of quenching thirst, but seemed to involve its owner in the circle of prosperous lucky people, or in the circle of strong and courageous heroes.

As a true psychologist and marketer, Woodroffe insistently emphasized that with your product you must follow the customer. A bottle of cola should accompany an American everywhere: at work, on vacation, during difficult times. The drink is distributed at gas stations, which are proliferating throughout the country. It comes to cinema, appears on movie screens and becomes inseparable from the American way of life.

During the period of American participation in the World War, Woodroffe took out billions of loans to build a network of factories for the production and bottling of Cola for American soldiers in Europe, North Africa, China, and the Pacific region. The first of 64 factories was opened in Algeria.

After the war, Coke's popularity grew even more. The constructed foreign enterprises became a springboard for conquering foreign markets. In 1968, the company received half of its profits from foreign transactions.

Woodroffe left his post as head of the company in 1954, but remained on the board of directors until 1984.

Where did the name come from

The history of the Coca-Cola brand is very simple and ordinary. When Pemberton began preparing to patent his invention in 1886, the question of the name of the liquid arose. His partner Frank Robinson proposed to compose it from the names of the two components of the syrup: coca drink and cola nuts. It turned out to be Coca-Cola. The name took root and was liked by everyone: both sellers and buyers.

Today, according to marketing research, the phrase Coca-Cola is considered the second most famous after the word “okay”.

Logo options

The Coca-Cola logo, like the name, was invented by the same Frank Robinson.

The history of the logo goes back more than 130 years, but despite such a long period, the general style of the logo-inscription has remained unchanged. Over time, the lettering changed slightly and became brighter.

Logo evolution

For the first time they tried to depict the logo differently already in 1890. The attempt was considered unsuccessful; the bizarre design did not attract the attention of visitors. Three years later, Candler returned to the old image.

During the Second World War, the style of the inscription came closer to the modern one. In 1958, the emblem received a red background. After 11 years, a white wave was added to the inscription. In 1980, the wave began to slightly intersect with the inscription. The word CLASSIC appeared on the image. After 23 years, three waves of white and yellow appeared. All of them are placed to the bottom of the inscription.

The modern image was made in 2007. Instead of three waves, one appeared again, it is located under the title text. There are also specially prepared versions of the logo made for the 125th anniversary of the birth of the drink and the 100th anniversary of the first glass bottle.

The company officially classified the Coca-Cola formula. At Kendler's orders, the original copy of the recipe was deposited in the Trust Company bank. Since 1925, it was kept in another bank in Atlanta. In 2011, the classified material was transported to a special corporate storage facility built next to the main office.

In 1980, Cola was the official drink of the Moscow Olympics.

1982 Diet Coke was developed and launched.

1988 For the first time in the USSR, production of Coca-Cola began at the Moskvoretsky brewery.

Hong Kong residents drink hot cola to treat colds.

Famous advertising campaigns

Since 1928, when Coca-Cola donated 1,000 cases of its water to the Amsterdam Olympics, the company has been a consistent sponsor of the Olympic Movement. Coca-Cola sponsors all major sporting events, including football and hockey world championships, and top-level tennis tournaments.

Coca-Cola was the first Western company to place its advertising in Moscow on Pushkinskaya Square in 1989.

In 1931, Coca-Cola created its own image of Santa Claus for Americans. The image of the elf was replaced by a good-natured, cheerful old man with a thick white beard. He was depicted wearing a red fur coat, emphasizing the colors of the brand, and holding a bottle of incendiary drink in his hands. Everyone liked the image and became a symbol of the Christmas and New Year holidays.

How the company works

Currently, the Coca-Cola company has secret recipes for three thousand types of drinks and has the rights to hundreds of brands.

The corporation's strategy is based on promoting the product to all countries of the world in order to occupy a dominant position in the global industry. In this the company achieved outstanding results, and its history is a classic example for the study of marketing.

The giant's activities are based on organizing a system of work with partner bottlers.

Bottlers are regional firms that bottle and sell the product directly to the consumer.

The company supplies them with concentrates, provides support in setting up production, training staff, purchasing commercial equipment, provides advertising materials and carries out quality control.

Now the company employs about 300 bottlers around the world, including both large international companies and small enterprises.

The Coca-Cola company has been operating in Russia for 36 years. There are 12 factories in the Kola system, employing 11 thousand people. More than 65 thousand work in related areas that supply the company with sugar and other production components.

Coca-Cola plant in Moscow

In general, the corporation's position can be called stable. However, in 2017, sales of the drink decreased by 4.3%. In the United States, there is a decline in demand for carbonated sweet drinks; some experts suggest a decrease in the value of the company’s shares in 2018.

Tell me, is there at least one person on the planet who doesn’t know what Coca-Cola is? Who doesn’t know the history of this world-famous brand, founded more than 100 years ago? Everyone has heard at least something about such a refreshing drink as Cola. The history of Coca-Cola is the topic of today's article.

What is Coca-Cola?

This is the name of the best non-alcoholic drink in the world, which has been perfected and presented to us by professionals for hundreds of years. Today we will discuss the Coca-Cola drink in detail. The history of the creation of the brand will also not pass us by.

We will begin, perhaps, by reminding everyone of one very interesting fact related to the manufacturing company. Few people know that from 2005 to 2011, the soft drink Coca-Cola was the main component of the most expensive brand in the whole world.

If about 100 years ago someone could buy a brand, spending pennies, now this certainly won’t work: the value of the Coca-Cola company today exceeds 75 billion dollars. Did you know that the corporation employs more than 150 thousand people?!

Coca-Cola recipe

Unfortunately, the recipe for this drink is one of the most protected in the world. More than 100 years have passed since the beginning of the production of Cola, and only the main ingredients are still known, but, alas, the method of preparing the drink is not.

Let's talk now about the ingredients of Coca-Cola:

• regular sugar (in the United States of America, experts use cheaper corn syrup);
• sugar color (special dye);
• energizing caffeine;
• carbon dioxide;
• orthophosphoric acid;
• unique natural flavors (the main secret of this magical drink).

The complete list of all necessary ingredients is still a secret.

Now, having learned the basic ingredients needed to create a carbonated product, we can discuss such an important point as the history of Coca-Cola. In English, the name of the drink looks like Coca-Cola.

History of the global brand

Many people drink Coca-Cola every day, but they don’t even know what it is, who invented it and other interesting points related to the Coca-Cola company. Now we will finally fully immerse ourselves in the history of the world's best brand, which is impressive.

Founder of the legendary drink

The Coca-Cola drink was invented by an excellent pharmacist who lived in Atlanta. John Pemberton loved various chemical experiments from childhood. Are you interested to know that it turns out that there is an exact date for the creation of this wonderful product? The Coca-Cola drink was first made on May 8, 1886. If you do the math, it turns out that this thirst-quenching soda is already 129 years old! This is truly an incredible figure, which proves that the Coca-Cola company has developed and continues to do so.

The name "Coca-Cola" was coined by accountant Frank Robinson, who was working for John Pemberton at the time. As you can see, the brand name has not changed until now, even moreover, the inscription has been completely preserved, no changes have occurred.

Brand development in 1888-1898

At the beginning of 1888, John dies, being a penniless man, since his brainchild, unfortunately, did not achieve any commercial success at that time. The man was buried in a small cemetery among poor people, and 70 years later a beautiful stone tombstone was erected in memory of John.

After some time, the famous and wealthy Irishman Asa Candler decides to purchase the recipe for this drink from Pemberton’s widow. A woman sells a recipe to an Irishman for $2,300 (a lot of money at that time).

Candler decides not to change the name of the drink; already in 1892, he and his brother created an enterprise called The Coca-Cola Company, which is still producing Coca-Cola.

It is interesting to know that the company's initial budget was exactly 100 thousand US dollars.

In 1894, the legendary drink began to be sold in beautiful glass bottles.

4 years after this, another company known to this day appears, called The Pepsi-Cola Company. Now Pepsi-Cola is the main competitor of the Coca-Cola drink. The history of the creation of this brand is indeed very interesting; more about this is written a little higher.

"Coca-Cola" in 1902-1906

The entire year of 1902 is considered successful for the brand and the delicious drink. This year, Coca-Cola becomes the most famous soft drink in America. The corporation's cash turnover exceeds 120 thousand US dollars.

A year later, the famous American newspaper New-York Tribune publishes another article about The Coca-Cola Company. The author of the article writes terrible things about Coca-Cola, for example, black guys, after drinking the drink, began to attack white citizens of America. However, this is far from the most interesting, because, as stated in the article, they were under the influence of a narcotic substance - cocaine.

The article did contain some truth, because at that time the recipe for the drink included special coca leaves, which were later replaced with squeezed ones; they did not contain cocaine.

Already in 1906, the company completely won the sympathy of American citizens, thanks to which it opened production abroad - in Panama and Cuba.

While the story of Coca-Cola makes you smile and laugh, what will happen next? Let's get a look.

Development of the brand in 1907-1914

During all this time, nothing important or new happened. The promotion of the company continued, but nothing remarkable happened between 1907 and 1914. Active work was underway at the enterprise, Coca-Cola was produced in new bottles and cans, each new design was better than the previous one.

Brand name: Coca-Cola / Coca-Cola

Year the brand entered the market: 1886

Industry: soft drinks

Products: soft carbonated drinks

Owning company: Coca Cola

Company headquarters: USA

Drink "Coca-cola" (Coca Cola) was invented in Atlanta (Georgia, USA) on May 8, 1886. Its author is pharmacist John Stith Pemberton, a former officer in the American Confederate Army (there is a legend that it was invented by a farmer who sold his recipe to John Stith for $250, as John Stith allegedly said in one of his interviews. The name for the new drink was invented by an accountant Pemberton's Frank Robinson, who also had a knack for calligraphy and wrote the words "Coca-Cola" beautiful curly letters, which are still the logo of the drink.

The main ingredients of Coca-Cola were as follows: three parts of coca leaves (from the same leaves in 1859, Albert Niemann isolated a special component (the drug) and called it cocaine) to one part of the nuts of the tropical cola tree. The resulting drink was patented as a medicine “for any nervous disorder” and began to be sold through a vending machine at Jacob's, the largest city pharmacy in Atlanta. Pemberton also claimed that Coca-Cola healed impotence and that those addicted to morphine could switch to it (by the way, Pemberton himself was partial to morphine). It should be noted here that cocaine was not a prohibited substance at that time, and nothing was known about its harm to health (for example, in the story “The Sign of Four” by Arthur Conan Doyle, Sherlock Holmes used cocaine in moments of inactivity that were so painful for him). Therefore, cocaine was freely sold, and it was often added for pleasure and tone to drinks instead of alcohol - Coca Cola this was nothing new.

At first, an average of only 9 people bought the drink every day. Sales revenue during the first year was only $50. Interestingly, $70 was spent on the production of Coca-Cola, which means that the drink was unprofitable in the first year. But gradually the popularity of Coca-Cola increased, and so did the profits from its sales.

Some time later, a poor immigrant from Ireland, Asa Candler, appeared in Atlanta. He had only 1 dollar and 75 cents in his pocket, but he firmly believed that he would be lucky in his new place. Possessing extraordinary commercial talent, he soon actually earned a small capital and acquired a recipe "Coca-cola" from Pemberton's widow for 2,300 American dollars (at that time this was a lot of money). Together with his brother and two other partners, he founded The Coca-Cola Company in Georgia with an initial capital of $100,000. And if Pemberton was the father of the drink, then Asa Candler became the father of the company Coca Cola, registering it on January 31, 1893.

Trademark "Coca Cola", in use since 1886, was officially registered in the United States on January 31, 1893. In the same year, the first dividends on the Company's shares were paid ($20 per share). Since then, the Company has consistently paid dividends to its shareholders every year.

To develop a business, two things are needed - a good product and good advertising. Asa Kendler started the first ever "Coca-Cola" advertising campaign under the slogan: “Drink Coca-Cola! Wonderful and refreshing!” Company Coca Cola began its activities with the creation of a sales department. Aza attracted young, energetic “drummers,” as sales department employees were called in America. And since good advertising is not limited to a logo and slogan, even a very successful one, Aza Kendler also used forms of advertising that were new for that time. He started mailing out coupons for free meals. "Coca-Cola", as well as a variety of souvenirs with the image of the trademark "Coca Cola".

New non-alcoholic soft drink "Coca-Cola" became increasingly popular. Many of those who tried for the first time "Coca-Cola" in a store or restaurant, they also took it home. Soon, almost everyone considered it their duty to try the fashionable drink that everyone around them was drinking with such enthusiasm. Production of souvenirs advertising the trademark "Coca Cola", brought the company unprecedented success.

An easily recognizable trademark entered everyday life and began its triumphant march around the world. Logo "Coca Cola" readers found them on the covers of fashion magazines and on huge posters along the roads. Advertising "Coca-Cola"has always been distinguished by bright and noticeable images that every American liked. The drink was advertised by the most famous artists and athletes. The high quality of the drink and beautiful advertising brought "Coca-Cola" unprecedented success.

In 1894, the first syrup manufacturing plant outside of Atlanta was opened. This happened in Dallas, Texas. The next plants were in Chicago (Illinois) and Los Angeles (California). In 1895, Mr. Candler was pleased to announce in his annual report to shareholders that "henceforth "Coca-Cola" drink in every state throughout the United States." As demand for "Coca-Cola", the Company's headquarters also expanded. In 1898, a new three-story office building was built on Edgewood Avenue in Atlanta. Isa Kandler naively believed that it would be quite sufficient for the needs of the Company “for all time” - it turned out to be cramped within a decade.

In 1902 with a turnover of $120 thousand Coca-Cola has become the most famous drink in the United States.

English science fiction writer H.G. Wells's novel Tono-Bange is a satire on the creation, advertising and distribution of Coca-Cola (called Tono-Bange in the novel). But in the late 1890s, public opinion turned against cocaine, and in 1903, a devastating article appeared in the New York Tribune, claiming that Coca-Cola was to blame for the fact that blacks from the city slums who had drunk on it began to attack whites of people. After this, they began to add not fresh coca leaves to Coca-Cola, but already “squeezed” ones, from which all the cocaine was removed.

Since then, the popularity of the drink has grown exponentially. And just fifty years after its invention, Coca-Cola became something of a national symbol for Americans. Since 1894, Coca-Cola has been sold in bottles, and since 1955 in cans.

In 1915, designer Earl R. Dean of Terre Haute, Indiana, came up with a new 6.5 ounce bottle.

The shape of the bottle was inspired by the cocoa fruit (according to one version, Dean confused the words coca and cocoa, according to another, he could not find anything about coca or cola in the library). To make the bottle stand better on the conveyor, an extension was made at the bottom. Over all subsequent years, more than 6 billion of these bottles were produced.

In 1916, 153 lawsuits were filed against copycat brands such as Fig Cola, Candy Cola, Cold Cola, Cay-Ola, and Koca Nola.

In 1955, Coca-Cola began being sold in 10-, 12-, and 26-ounce bottles.

In 1982, the production of diet Coke began.

In 1988 "Coca Cola" entered the USSR market.

Later, under pressure from competitors producing drinks without caffeine and sugar, the Coca-Cola company began producing drinks: “Classic Coke”, “New Coke”, “Cherry Coke”, “Tab”, “Caffeine-Free New Coke”, "Caffeine-Free Diet Coke" and "Caffeine-Free Tab".

December 4, 2007 "Coca Cola" introduced a new glass bottle with a capacity of 0.33 liters, which became shorter by 13 mm and wider by 0.1 mm and weighs 210 grams, which is 20% less than the previous one. The changes will reduce glass use - in the UK, for example, by up to 3,500 tonnes annually - and carbon dioxide emissions by up to 2,400 tonnes per year.

Today's day

Today is a world empire Coca-Cola looks like this: 11 large bottler companies operating across several countries, and several dozen individual enterprises, non-consolidated bottlers. For example, Coca-Cola Enterprises Inc. operates in the USA (where it produces approximately 70% of the drinks consumed by Americans) and in a number of Western European countries. In 1996, the company purchased $1.6 billion in concentrates. Another major bottler is Coca-Cola Amatil Ltd. occupies similar positions in the countries of the Asia-Pacific region. The Coca-Cola Helenic Bottling Company operates in Eastern Europe.

Today the company Coca-Cola- these are more than 2,800 drinks that are produced and sold in more than 200 countries around the world. But three of them own 80% of total global sales - this is Coca Cola, Fanta and Sprite. About 70 varieties of Fanta are produced in the world with a wide variety of flavors (orange, lemon, tangerine, grapefruit, kiwi, melon, watermelon, and so on). Coca-Cola there are 8 types. Company Coca Cola tries to satisfy the tastes of all consumers - it also produces high-calorie drinks enriched with minerals - Aquarius, 100+. And also the company Coca Cola produces 12 types of natural juices called Minute Maid. Together with the company

Nestle produces iced tea - Nestea and iced coffee Nescafe. Summer 1999 Coca Cola acquired all rights to the Schweppes trademark, owned by Cadbury.

Today the trademark "Coca Cola" is the most famous trademark in the world, and the company Coca Cola- the most famous company on Earth. Trademark Coca-Cola Known by 98% of the entire world population. Coca-Cola is sold in almost 200 countries around the world. Every day, approximately 1 billion units of the Company's products are sold worldwide.