How to open a massage parlor from scratch. How to open a massage parlor: all the details How much does it cost to open a massage parlor

Instructions

Find a suitable room for your massage. It should be located on the ground floor, in a busy place in the city, and be equipped with a tap with cold and hot water and a sewage system. How many square meters the room you rent will be is up to you to decide. For one masseuse to work, an area of 10 to 15 square meters is required. Depending on how many masseuses will work in your office, its area depends.

When choosing a place for a massage room, you need to think about what legal status you will be applying for. For a small business, a legal limited liability company is best suited. You can entrust its design to professionals or do it yourself. Prepare your documents, go to a notary, register yours with the tax office and get permission to run this business. Open a bank account for the registered company.

After the legal form of doing business has been prepared, start equipping your office and selecting personnel who will work for you. 30% of people who need therapeutic massage are ready to travel anywhere as long as the massage is performed by a good specialist. Therefore, you need to find good massage therapists. Give information to all media about recruitment. Your business will flourish only if the professionals are good. Even the most modern equipment and room decoration will not help with bad massage therapists.

There must be a bathroom near the massage room. Place the number of couches in the office according to the number of simultaneously working specialists. Each massage therapist's place must be equipped with a screen. Buy towels and massage towels. For daily washing of towels and sheets, install a washing machine. A special cabinet must be equipped for towels and sheets. There should also be a place for clients to undress and dress.

In order for the SES to allow you to work and there will be no complaints in the future, cover the walls and floor of the massage room with washable materials. They must be treated daily with special disinfectants.

The massage room can be additionally equipped with a special massage chair.

Video on the topic

note

A massage session is best carried out in an isolated warm room, the air temperature in which should be from + 20 to +22 degrees, otherwise the patient will feel discomfort. The massage room should be well lit, because if there is insufficient lighting in the room, the massage therapist will get tired quickly.

Sources:

what documents are needed to open an office?

Several decades ago, many diseases of the musculoskeletal system and other surgical problems could not be treated. Today, with such diagnoses, you can lead a normal life thanks to many special medical devices. That is why opening an orthopedic salon will not only become a promising business, but will also help hundreds of people stay healthy.

You will need

- premises;
- start-up capital.

Instructions

Select the room where your orthopedic salon will be located. The specifics of the product allow you not to choose a pass-through place: most customers will go for your products purposefully. Provide space for a warehouse, a convenient retail area, a small fitting room, and a utility room.

Find product suppliers. Modern orthopedic salons offer a very diverse selection of products. This is why you will have to work with several manufacturers or wholesalers. Check that they have the necessary permits (mandatory certificates of conformity).

Divide the assortment into several categories, studying the needs of customers in each of them. You can choose the main specialization of your salon: for example, orthopedic corsets, and offer the greatest possible selection in this sector. The remaining products - insoles, massagers, pillows, thermal underwear and much more - will be auxiliary. If your budget allows, create the most complete assortment in all available categories.

Hire consultants, preferably with medical education. The level of sales depends on the literacy of the seller. The consultant must fully understand the specifics of the product and be able to explain to the client the main properties and contraindications. In addition, the seller must be able to demonstrate the product in action, such as securing a surgical corset or bandage.

A massage parlor is a promising business that can be expanded in the future. Some types of massage (cosmetic, relaxing, anti-cellulite) do not require licensing from the Ministry of Health and Social Development of the Russian Federation, which simplifies and speeds up starting your own business.

Instructions

If you do not intend to engage in therapeutic massage, manual therapy, or provide additional therapeutic services, then additional licensing is not required to open a massage office. But in any case, start organizing your business by obtaining legal status with the tax authorities.

Find a suitable room for a massage room. Its value depends on the number of specialists working in it. To obtain permission from the SES, one massage therapist must have at least eight square meters of area. Please note: the room cannot be located in the basement; it must have a bathroom, as well as cold and hot water. In addition, according to the requirements of the SES, the walls must be finished with washable wallpaper or tiles. Prevention and disinfection must be carried out once a week.

Description

Task The business plan for a Thai massage salon is a justification for the economic efficiency of opening a salon specializing in Thai massage.

A model with financial calculations is attached to the massage parlor business plan. The model is fully automated; when the required indicators change, the model automatically changes.

Key characteristics of a Thai massage salon business plan:

The Thai massage salon will be located in a business or residential area of Moscow, preferably near the metro or roadway.
The salon requires an area of *** square meters. meters. The rental rate is set at *** rub. per year per square meter.
The salon may hold promotions, discounts and seasonal offers.
The salon will provide the following services: massage, steam sauna, solarium, manicure and pedicure, as well as various spa programs.
The cost of a traditional Thai massage will be *** rub., manicure and pedicure - *** rub.
The largest share in current expenses is occupied by staff salaries - ***%, consumables are in second place, and rent is in third place with a share of 13.9%.
The calculations use a simplified taxation system, the percentage of taxes to revenue is ***%.
The total cost of equipment for the massage parlor will be *** million. rub.
Financing for the salon will be provided by the investor.
The project will pay off in *** months.
The discount rate accepted in the calculations is ***%.

Attractiveness of the Thai massage salon market:

The demand for the services of Thai massage salons in Moscow is growing every year, regardless of the rate of GDP growth.
Massage and other spa services are necessary for residents of large cities. Clients go to Thai massage sessions mainly for pleasure and stress relief.
As of August 2018, there are about *** salons in Moscow providing Thai massage services.
The Wai Thai chain has the most outlets in Moscow - ***. In second place is the Tairai chain of salons - *** points. The “7 Colors” chain closes the top three - 15 points, 8 of which are concentrated in the Central Administrative District.
Massage salons "7 Colors" have the lowest prices for massage services.
A popular service in Thai salons is Thai foot massage. The average price in Moscow for 30 minutes is about **** rubles. The cheapest place for this type of massage is in the “7 Colors” salon - *** rubles. The most expensive in the Asia Beauty Spa salon is 2,000 rubles.

The text part of the business plan contains 113 pages.

Visual presentation of information includes:

Diagrams - 20 pcs.
Tables - 52 pcs.
Charts - 4 pcs.
Schemes - 8 pcs.

Expand

Content

1. PROJECT SUMMARY...4

2. LICENSING MASSAGE SALONS...7

2.1. DOCUMENTS REQUIRED TO OPEN A SPA SALON...7

2.2. TYPES OF SERVICES SUBJECT TO LICENSING...8

3. MARKETING...9

3.1. MARKET FOR MASSAGE SERVICES...9

3.2. TYPES OF THAI MASSAGE...12

3.3. SPA SALON MARKET...15

3.3.1. Key market points...15

3.3.2. Overview of trends in the massage market...16

4.4.3. Parameters of the SPA services segment...18

3.4. FACTORS INFLUENCED ON THE SPA SALON MARKET...19

3.4.1. Paid household services to the population...19

3.4.2. General parameters of the beauty salon market...31

3.4.3. The volume of investments in the activities of beauty salons...35

3.4.4. Number of industry employees...38

3.4.5. Consumer prices for beauty salon services...42

3.4. COMPETITIVE ANALYSIS OF THE MARKET FOR THAI MASSAGE SALONS...47

3.4.1. Territorial distribution of salons...47

3.4.2. Competitor research...49

3.4.4. Market price research...51

3.5. CHARACTERISTICS OF NETWORK MARKET PLAYERS...54

3.5.1. Wai Thai...54

3.5.2. Tairai...59

3.5.3. 7 Colors...62

3.5.4. ASIA BEAUTY SPA...66

3.5.5. CROWN THAI SPA...70

3.5.6. Lakshmi...72

3.5.7. DURIAN SPA&PLEASURE...73

3.5.8. Kinari...75

3.6. ANALYSIS OF THE PROSPECTS OF SERVICES PROVIDED IN A THAI MASSAGE SALON...77

3.6.1. Analysis of demand for these services and target audience...77

3.6.2. Best location...78

4. CHOOSING A SALON CONCEPT...79

5. DEVELOPMENT OF MARKETING STRATEGY...80

5.1. CHOOSING A DISTINCTIVE FEATURE OF THE SALON...80

5.2. ANALYSIS OF COMPETITIVE ENVIRONMENT...80

5.3. LAUNCH AND PROMOTION...81

6. PRODUCTION PLAN...82

6.1. INTERIOR EQUIPMENT...82

6.1.1. Equipment for procedures...82

6.1.2. Furniture and additional equipment...82

6.2. SECURITY SYSTEMS...83

6.3. STAFF...83

6.4. SALON LOCATION...84

6.5. ROOM AREA...85

7. INVESTMENT PLAN...86

8. ASSESSMENT OF RISKS AND WAYS TO REDUCE THEM...89

9. FINANCIAL PLAN...90

9.1. INITIAL PROJECT INDICATORS...90

9.2. BASIC ASSUMPTIONS FOR CALCULATIONS...90

9.3 FORECAST FOR REVENUE DYNAMICS AND INCOME PLAN...93

9.4. SPENDING PLAN...97

9.5 TAXES...98

9.6. BREAK-EVEN SALES...99

9.7. FORECAST REPORT ON CASH FLOW...101

9.8. PROFIT AND LOSS REPORT...105

9.9. PROJECT EFFECTIVENESS INDICATORS...109

10. ABOUT THE CONSULTING COMPANY "AMICO"...112

Expand

Illustrations

List of charts

Diagram 2. Share of hairdressing services in household services to the population, in 2017, %

Diagram 3. Share of hairdressing services in household services to the population, in Jan-Feb. 2018, %

Diagram 4. Volume and dynamics of hairdressing services to the population, in 2012-Jan-Feb. 2018, million rubles

Diagram 5. Volume and dynamics of the market for beauty salons and hairdressing services in 2012-2017, thousand rubles.

Diagram 6. Market structure of beauty salons and hairdressing services, by federal district in 2017, %

Diagram 7. Market structure of beauty salons and hairdressing services, by region in 2017, %

Diagram 8. Volume and dynamics of investments in the activities of beauty salons and hairdressing services in 2012-2017, thousand rubles.

Diagram 9. Structure of investments in the activities of beauty salons and hairdressing services, by federal district in 2017, %

Diagram 10. Volume and dynamics of the number of employees in the activities of beauty salons and hairdressing services in 2012-2017, people.

Diagram 11. Structure of the number of employees in the activities of beauty salons and hairdressing services, by federal district in 2017, %

Diagram 12. Structure of the number of employees in the activities of beauty salons and hairdressing services, by region in 2017, %

Diagram 13. Volume and dynamics of consumer prices for therapeutic massage, in 2012-Jan. 2018, people

Diagram 14. Distribution of Moscow salons providing Thai massage services by administrative district, August 2018, %

Diagram 15. Number of outlets of the largest chains of Thai massage salons in Moscow, August 2018, pcs.

Diagram 16. Cost of 60 minutes of traditional Thai massage in Moscow salons, August 2018, rub.

Diagram 17. Cost of 60 minutes of traditional Thai massage in Moscow salons, August 2018, rub.

Diagram 19. Structure of investments in equipment

Diagram 20. Structure of current costs for the project as a whole

List of charts

Schedule 1. Project revenues

Chart 2. Calculation of break-even sales volume

Chart 3. Revenues, costs, profits

Chart 4. Net profit

List of schemes

Scheme 1. Layout of Wai Thai salons in Moscow, August 2018

Scheme 2. Layout of Tairai salons in Moscow, August 2018

Scheme 3. Layout of 7 Colors salons in Moscow, August 2018

Diagram 4. Layout of Asia Beauty Spa salons in Moscow, August 2018

Diagram 5. Layout of Crown Thai Spa salons in Moscow, August 2018

Diagram 6. Layout of Lakshmi salons in Moscow, August 2018

Diagram 7. Layout of DURIAN SPA&PLEASURE salons in Moscow, August 2018

Diagram 8. Layout of Kinari salons in Moscow, August 2018

Expand

Tables

List of tables

Table 1. Structure of paid household services to the population, by federal districts and regions in 2012-Jan-Feb. 2018, thousand rubles

Table 2. Structure of hairdressing services to the population, by federal districts and regions in 2012-Jan-Feb. 2018, thousand rubles

Table 3. Volume and dynamics of the market for beauty salons and hairdressing services, by federal district in 2012-2017, thousand rubles.

Table 4. Volume and dynamics of the market for beauty salons and hairdressing services, by region in 2012-2017, thousand rubles.

Table 5. Volume and dynamics of investments in the activities of beauty salons and hairdressing services, by federal district in 2012-2017, thousand rubles.

Table 6. Volume and dynamics of investments in the activities of beauty salons and hairdressing services, by region in 2012-2017, thousand rubles.

Table 7. Volume and dynamics of the number of employees in the activities of beauty salons and hairdressing services, by federal district in 2012-2017, thousand rubles.

Table 8. Volume and dynamics of the number of employees in the activities of beauty salons and hairdressing services, by region in 2012-2017, thousand rubles.

Table 9. Consumer price structure for therapeutic massage, by federal district in 2012-Jan. 2018, rub.

Table 10. Consumer price structure for therapeutic massage, by region in 2012-Jan. 2018, rub.

Table 11. Structure of consumer prices for manicures, by federal district in January. 2018, rub.

Table 12. Structure of consumer prices for manicures, by region in January. 2018, rub.

Table 13. Number of salons providing Thai massage services in the administrative districts of Moscow, August 2018

Table 14. Number of salons providing Thai massage services in the regions of the Southern Administrative District, August 2018

Table 15. Review of the largest chains of Thai massage salons, August 2018

Table 16. Prices for Thai massage services in the largest chains in Moscow, August 2018, rub.

Table 17. Prices for Thai massage of the Wai Thai network

Table 18. Prices for Thai massage in 4 hands, Wai Thai networks

Table 19. Prices for neck massage, Wai Thai network

Table 20. Prices for Thai foot massage, Wai Thai networks

Table 21. Prices for massage for figure correction, Wai Thai network

Table 22. Prices for Thai spa programs, Wai Thai networks

Table 23. Prices for massages in the spa category, Wai Thai chains

Table 24. Prices for massages by masters on the island of Bali, Wai Thai network

Table 25. Balance sheet, Vai Tai LLC, 2014 - 2016, thousand rubles.

Table 26. Profit and loss statement, Vai Tai LLC, 2014 - 2016, thousand rubles.

Table 27. Prices for Thai massage, Tairai chains

Table 28. Prices for Thai traditional programs, Tairai networks

Table 29. Prices for popular programs, 7 Colors networks

Table 30. Prices for spa program courses, 7 Colors network

Table 31. Prices for programs for two, 7 Colors network

Table 32. Prices for manicure and pedicure, 7 Colors networks

Table 33. Prices for facial care services, 7 Krasok networks

Table 34. Prices for all types of services, 7 Krasok networks

Table 35. Balance sheet, Asia Beauty Spa LLC, 2014 - 2016, thousand rubles.

Table 36. Profit and loss statement, Asia Beauty Spa LLC, 2014 - 2016, thousand rubles.

Table 37. Prices for all types of services, DURIAN SPA&PLEASURE networks

Table 38. Equipment for procedures

Table 39. Furniture and additional equipment

Table 40. Personnel

Table 41. Area of treatment rooms

Table 42. Total area of premises

Table 44. Possible risks and ways to prevent them

Table 45. Initial project indicators

Table 46. Main parameters of the income plan

Table 47. Loading plan for a Thai massage salon

Table 48. Revenue dynamics forecast

Table 49. Tax deductions for the project

Table 50. Calculation of break-even sales volume

Table 51. Forecast cash flow statement

Table 52. Profit and loss statement

Approximate data:

Monthly income – 352,500 rubles.
Net profit – 60,180 rubles.
Payback period is approximately 1 year.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will talk about this type of business as a massage parlor/office and we will try to write a detailed business plan for a massage parlor with calculations. We also recommend reading an interview with an existing entrepreneur.

Market analysis

Today, people in Russia use cosmetic services quite actively. As a rule, women show interest in this area. One of the most popular offers is massage. It can be divided into 2 types:

cosmetic;
medicinal.

The first is responsible for the aesthetic component, the second helps fight various diseases and ailments.

Men use massage services somewhat less frequently.

The vast majority of visitors are women (more than 70%). These are either wealthy ladies who prefer cosmetic types of massage (anti-cellulite, firming and others), or women who have certain diseases for which massage is necessary.

We must not forget that to conduct therapeutic massage sessions, the master must have the appropriate qualifications.

Men rarely use cosmetic massage; usually these are rich and influential people who care about their appearance and want to bring themselves back to normal.

Massage is a service developed on the Russian market. Therefore, it will not be possible to come up with any new methods. An important factor will be whether the massage therapist has licenses and certificates. The ideal option is to hire someone who has regular clients.

If we analyze competitors, the greatest inconvenience will come from large cosmetology centers that are well-known in the city, as well as those who actively promote the salon through advertising. Treatment centers will also become a serious competitor in the market.

It is important to note that the competitive struggle of the main market players is not aimed at ousting rivals, but at maintaining their own positions. Simply put, everyone is interested in securing their own customer base.

To become a competitive massage salon, it will be necessary to offer affordable prices for services (preferably at the same level as average, but lower in the first stages). Particular attention will also have to be paid to advertising.

A positive point is the standardization of related products, which are not difficult to purchase.

Thus, the work of the massage parlor will be aimed at attracting mainly female and male persons aged 20-40 years.

Before starting work on a specific project, it is worth studying the massage services market and analyzing prices. Own value must be set based on demand and the average competitive price.

SWOT analysis

Strengths:

Availability of a professional massage therapist with extensive experience and his own client base.

The use of high-tech equipment, as well as well-known effective techniques that are in demand.

Providing high quality services.

Low level of initial and subsequent costs.

Free entry to the massage services market.

Individual work with each client.

Relevance and demand for the services offered.

Weak sides:

High level of competition.

A rather complex process of determining the qualifications of an employee being hired.

A long and labor-intensive process of finding suitable personnel.

Zero business reputation (no one has heard of the massage parlor or knows about the quality of the services provided).

Possibilities:

Working with loyal clients, attracting them to ongoing cooperation.

Favorable location of the massage parlor.

You can easily establish relationships with suppliers of high-quality equipment and necessary supplies.

Further expansion, opening of new points, provision of additional services.

Growth of income, profit.

Using outsourcing of any services, which will subsequently reduce the cost of costs.

Threats:

High indicators of possible risks.

Incorrect assessment of one's own capabilities.

Opportunity Assessment

The massage parlor will be open daily. The operating mode will be as follows:

Total: 80 hours.

Thus, the work will require at least two qualified specialists.

Seasonality does not particularly affect the work of the center. The flow usually increases during the pre-holiday and post-holiday periods. At this time, people like to give gift certificates and tidy themselves up.

Subsequent development is possible through the introduction of additional services, new offices, and expansion.

Organizational and legal issues:

The first step is to decide on the OPF. You can choose either LLC or . The second option is more suitable, since it will be easier to register, and the tax regime is very flexible. In addition, individual entrepreneurs involve working with individuals, which corresponds to the services provided. The OKVED code when opening a massage parlor in most cases will be 93.04 - physical education and recreational activities.
Obtaining appropriate permission from the fire service and SES, allowing you to operate the premises.
Obtaining licenses to conduct medical massage, since this activity is one of the medical services. Relevant documents must be submitted to Roszdravnadzor.
It is worth choosing or. In the case of the simplified tax system, taxes are paid either on income (6%) or on the difference between income and expenses (15%).
We also recommend accepting payments from our clients by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.

At least 8 m2 must be allocated for any massage therapist. If 2 specialists work with a client at once, then it is necessary to have an office with an area of at least 12 m2.
The optimal size of a massage room will be 70 m2 if 2 massage therapists work simultaneously. It is necessary to have a bathroom, a bathroom, 2 massage rooms, and a reception area on the territory of the massage salon. It is better if each office has its own bathroom and bathroom.
It is better to immediately choose a commercial premises for rent. This could be an apartment, for example. You can also enter into an agreement with a fitness center that does not have its own massage room. In this case, refurbishment of the premises will be cheaper.
Try contacting the employment service, perhaps they will provide support to your organization as a small business. To do this, you must provide a detailed business plan for the project.

Description of service

Initially, visitors will be able to use the following services:

general body massage;
massage of individual areas;
Anticellulite massage.

Registration is carried out by phone through the administrator or on the website (group) of the organization. It would be ideal if the website allows customers to leave an online request or make a reservation for a specific time.

In the future, it is planned to open several more points. This massage room can be expanded to a maximum of 5 specialists. It will be inappropriate to hire more for one point, and the return on investment for the service will decrease.

When working with a client, the master solves certain problems and satisfies the needs of the visitor. An individual approach is applied to everyone.

It is very important to use high-quality oils that will not harm the body and skin in particular. These must be certified products from a reliable supplier.

To increase customer demand and trust, you need to hire qualified and experienced specialists. If you cannot assess professionalism yourself, you can consult with the administration of those organizations where the applicant for the position previously worked.

Marketing plan

Pricing strategy :

At first, the price should be below the average in this market segment. This will attract more customers. At the same time, the quality must be at the same level. You can change the price depending on the solvency of the client.

Service promotion strategy:

The main means of promotion will, of course, be advertising. The following varieties can be included:

Organization sign. It is also very important to come up with an interesting and memorable name.
"Word of mouth." This is the most effective advertising, and it’s free. It is based on informing potential clients through their friends and relatives. Its disadvantage is that it cannot be controlled by the organization’s administration. For incentives, you can use discount programs, for example: “Bring a friend, get a free massage session.”
Leaflets (distributed near the salon itself, placed in mailboxes in the area).
Internet promotion, including contextual advertising.
Creating your own website, group, advertising them.
Information in the media. You should not get carried away with this type of advertising. As a rule, this expensive method does not produce a large number of responses. You can, for example, limit yourself to advertising in a newspaper.

It is worth developing a system of discount cards, discounts dedicated to certain holidays, for example. A great idea would be to create gift certificates.

Let's calculate the planned revenue:

Name of service	Price	Quantity per month	total revenues
General massage (1 hour)	800 rub.	45	36,000 rub.
Back massage (30 minutes)	350 rub.	100	35,000 rub.
Neck massage (30 minutes)	350 rub.	70	RUB 24,500
Neck and neck massage (30 minutes)	350 rub.	50	RUB 17,500
Lumbar massage (40 minutes)	500 rub.	60	30,000 rub.
Chest massage (20 minutes)	200 rub.	30	6,000 rub.
Abdominal massage (20 minutes)	250 rub.	30	7,500 rub.
Hand massage (30 minutes)	300 rub.	30	9,000 rub.
Head massage (15 minutes)	150 rub.	20	3,000 rub.
Lower limb massage (40 minutes)	600 rub.	30	18,000 rub.
Cupping anti-cellulite massage with honey (1 hour)	1,200 rub.	80	96,000 rub.
Complex anti-cellulite massage (1 hour)	1,000 rub.	70	70,000 rub.
Total	—	405 hours	RUR 352,500

2 massage therapists work simultaneously (four staff units in total). The monthly hourly output for all is 680. Only 405 hours are used. Therefore, only 59.56% of the opportunities are used.

Monthly income is 352,500 rubles.

Production plan

Before starting work, it will be necessary to repair the premises. These costs also include the cost of bathroom and bathroom equipment. The massage salon has a total area of 70 m2. Of these, 12 are reception rooms, 29 are massage rooms. The total cost of repairs is 300,000 rubles.

Each office will need equipment: medical couches (2 pcs.) and massage tables (2 pcs.). Their total cost is 140,000 rubles. We take the average cost of a table to be 40,000 rubles, a couch – 30,000 rubles. You can also get by at a lower cost by buying used furniture, for example, on Avito. But it’s still better to buy new, high-quality equipment.

You will also need furniture for work. Including tables, chairs, a hanger for visitors, cabinets for oils and other accessories, screens for changing clothes (for the greatest comfort of visitors). In total, this will cost 50,000 rubles.

The administrator will need a laptop; offices can be equipped with stereo systems for greater relaxation of visitors. Another 60,000 rubles will be spent on equipment.

It will also be necessary to purchase primary supplies of raw materials, including oils, jars (for anti-cellulite massage), towels, creams, napkins. This is another 50,000 rubles.

Administrators and cleaners, like massage therapists, work in shifts (40 hours each). The work is carried out as follows: administrator + cleaning lady + 2 massage therapists.

The responsibilities of the administrator include receiving calls and requests on the site, meeting clients, and consulting.

The cleaning lady comes 3 times per shift. Her responsibilities include not only cleaning the floors, but also the bathroom.

Organizational plan

	1st month	2nd month	3rd month
Registration of an organization	6,800 rub.
Obtaining a license (paying state duty)	7,500 rub.
Finding a landlord, concluding an agreement	+
Market analysis	+	+
Advertising	20,000 rub.
Website	15,000 rub.
Repair	300,000 rub.
Purchase of equipment	140,000 rub.
Personnel search	+	+

Buying furniture		50,000 rub.
Purchase of equipment		60,000 rub.
Buying a cash register		15,000 rub.
Purchase of primary inventories		50,000 rub.
Installation of equipment, arrangement of furniture, cleaning		+
Internet connection		600 rub.
Purchase of medical gowns and caps		8,000 rub.
Launch of the project			+
Total:	RUB 672,900

The lease agreement should be concluded long-term, at least for a year. Administrators are responsible for maintaining and filling the site during their working hours.

The head of the organization does the accounting.

Financial plan

Monthly income - 352,500 rubles.

Initial costs – 672,900 rubles.

Calculation of periodic costs:

Thus, profit before tax will be equal to 352,500 – 281,700 = 70,800 rubles.

We calculate taxes based on the difference between income and expenses: 70,800 * 0.15 = 10,620 rubles.

Net profit will be equal to 70,800 – 10,620 = 60,180 rubles.

Let's calculate the payback period: 672,900/60,180 = 11.19. The project will pay for itself in a little less than a year.

Profitability will be equal to 100*(60,180/352,500) = 17%.

Risks

Risk name	Probability of occurrence	Ways to avoid	Threats
External
Increased competition, loss of some customers	Average	Individual work with clients. Advantageous offers, discount systems.	Decrease in income, profit, decrease in profitability. Possible losses.
Change in rental price	Average	Conclusion of a long-term contract.	Increased expenses.
Changes in legislation	Low	Clear drafting of organization documents, especially the Charter.	Paperwork. Temporary suspension of activities.
Crisis, instability in the country	Average	Possibility of price reduction to retain customers.	Decrease in total revenue.
Internal risks
Unprofessionalism	High	Rigorous selection of applicants for the position. Employee training, timely professional development.	A decrease in the number of clients, as a result of a decrease in all financial indicators.
Bad placement	High	Conducting surveys and geomarketing research.	Low number of clients, decreased income

Today, Chinese massage is beginning to gain great popularity; you can try to open your own office in this direction.

A little more about obtaining a business license:

If the office provides medical massage, you must obtain a license. Otherwise, the organization may be subject to an administrative fine.

You will have to provide, among other things, the following documents: Goskomstat codes, certificates of registration and tax registration, lease agreement.

You will also need contracts with employees and their medical records. Each massage therapist must have at least 5 years of experience in this field! You will need a staffing table.

The equipment must also have certificates.

There are other aspects that will need to be taken into account. Of course, it is best to seek help from one of the companies providing legal services, because obtaining a license is labor-intensive and time-consuming (processing takes 30-45 days).

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Not so long ago, it was possible to sign up for a massage only in medical establishments with trained massage therapists, only according to a doctor’s indications, and only for treatment and health promotion.

Today, many establishments offer massage services: massage parlors, beauty salons, fitness clubs. Various types of massage are presented, ranging from classic to exotic.

And, of course, doing business in the massage industry is very profitable - rapid payback and small investments at the initial stage attract. In order for the business to be successful, you need to know how to open a massage parlor from scratch, be able to create business plans and understand all the features and nuances.

In order to adequately assess the profitability of a business in the massage industry, you need to thoroughly study the competitive environment: how many massage rooms are located in the city, the demand for massage services and their cost.

To start a business providing massage services, you need to draw up a business plan, register a company, select premises, personnel and equipment. The choice of methods to attract customers and the organization of an advertising campaign are also important.

Business registration

To begin implementing a business plan, you need to collect a complete package of documents and select a form of activity: individual entrepreneur or LLC. It is easier to register as an individual entrepreneur, because the package of documents in this case is minimal, the preparation of which will take a little time.

To open a massage parlor, the Ministry of Health does not require an additional permit, except if the salon is engaged in manual therapy.

Renting premises

The first step in terms of premises is choosing the location of the massage room. It depends on the specifics of the massage.

If the salon provides massage services for medical reasons, then location will not be a particularly important factor, because for medicinal purposes people choose not proximity to home, but the quality of the procedure.

If the salon is focused on providing relaxing, aesthetic massage or conducting SPA programs, then it is better to choose a location near residential areas or complexes.

To save on rental costs, you can use the option of joint rental, for example, with a beauty or hairdressing salon.

SES requirements for a massage parlor:

Location on the 1st floor.
To employ one massage therapist, at least 8 square meters are required. m.
A separate room for receiving waiting clients.
Total salon area from 20 sq.m.
Necessary equipment for massage.

Room equipment

Furniture required for massage services:

a massage table;
additional folding massage table for visiting the client’s home;
wardrobe, shelves for staff, screen for clients;
sofa, armchairs, table, office equipment for the reception room.

The premises must be properly planned. Equip with a practical bathroom with a toilet and perhaps even a bathtub (for complete relaxation of clients).

Lay the walls and, especially important, the floor with high-quality anti-slip tiles. Install a good washing machine that can withstand the load of daily washing of towels, bathrobes and other things.

You will also need oils, creams, lotions and all kinds of massage products. To carry out specialized massage techniques, additional equipment will be required.

And, of course, every self-respecting massage parlor should provide personal hygiene items, such as disposable slippers, bathrobes, individual towels, and napkins.

The initial stage of creating a business is registering activities and renting premises, with the right choice of location, the success of the massage parlor is guaranteed.

Recruitment

An important point in the business plan is the choice of specialists for the future massage salon. The main place is given, of course, to massage therapists.

To work successfully, there must be at least two of them; it will be convenient for them to replace each other, that is, to work in shifts.

It is better to choose experienced massage therapists with medical education, because they will be able to provide quality service to a larger number of people compared to beginners. They will also present the massage parlor among others in a worthy light.

Also, a massage parlor will need a competent accountant and administrator. But if there is a budget constraint, then you can work as an administrator yourself for the first time.

Search for clients and advertising campaign

After the massage parlor starts operating, and better yet, before, it is necessary to address the issues of the advertising campaign. In order for a stable profit to appear, there must be enough customers.

And for them to appear, information is needed among people that a new massage parlor has opened and what advantages it has over others.

The most common and effective ways to attract customers are advice from friends, a competent sign that attracts attention, flyers, leaflets.

An additional method may be to place an ad in a local newspaper.

It would be useful to create a website for a massage parlor on the Internet, or at least, at first, a community on social networks that will tell you in detail about the new massage parlor.

A very effective way to carry out promotions, provide interesting discounts that will perfectly attract potential customers.

Atmosphere in the massage parlor

An important component of a successful massage parlor is a relaxing atmosphere inside the premises. There are several methods to create this atmosphere:

calm pastel colors in the interior of the room, dim lighting - will provide relaxation and comfort;
Using incense sticks and essential oils, a scent is created that makes the room feel cozy. But it is important to know when to stop so that the air is not oversaturated;
Quiet, calm, relaxing music promotes complete relaxation, helps you forget about problems and relax;
A cup of tea or coffee will not only relax the client, but will also show a caring attitude and personal approach to the client.

The attendance and number of clients who will be pleased to visit the massage parlor again and again depend on how well the atmosphere in the room is created.

Experienced and qualified staff, creating a special atmosphere in the room - all this works for the success of the massage parlor and attracting a large number of clients.

Calculation of expenses and profits

It is necessary to focus on what types of massage there really is a high demand for. Currently the most popular are: Thai, anti-cellulite, relaxation massages.

It is necessary to focus on them to attract a large number of clients at the initial and subsequent stages.

According to experts, in 1 month of operation of the massage room the number of clients will be 5-8 per day, in subsequent months their number may increase to 8-10 people per day.

When fully loaded with 2 workplaces and 2-3 specialists, the massage salon will be able to serve up to 15 people per day, which is undoubtedly a high figure that can be achieved after three months of intensive work.

The massage therapist should have a break of half an hour between sessions. The standard time for a regular massage is 20-60 minutes, a relaxation massage is up to 90 minutes, a massage of individual parts of the body is 15-20 minutes.

If the goal is to create a business with high profits and low costs for its organization, you can open a massage room (salon). Here you can download the business plan.

The massage business has its own characteristics due to the past massages in medical institutions. Nowadays, there is no need to contact the Ministry of Health to obtain permission and licenses to conduct relaxation and cosmetic types of massages if there are no manual therapy services or other types of medical massages.

Business plan

We present to you a free ready-made example of a business plan for a massage parlor (office) with calculations. This material contains all the cost items that you may encounter when opening and maintaining an office.

This type of entrepreneurship is most relevant for a big city, because in a small city you are unlikely to have many clients, because... the number of people taking care of themselves in them is usually smaller.

How to open a massage parlor

So, let's look at the information about what is needed to open a massage office (salon). The first step in creating a business is to find the right premises. 1 massage therapist should have at least 8 sq.m. area, otherwise the sanitary and epidemiological station will not give permission, which cannot be obtained for objects located in basements. It is allowed to provide massage services if there are two specialists in one room, the area of which is 12 sq.m. This is due to the fact that simultaneous massage given to two people is popular nowadays. The calculation of the room area depends on the number of massage therapists and the premises where the administration is located. Usually 80-90 sq.m. is enough. for a massage room. It is recommended to create several small offices around the city rather than one large one. This must be done due to the economic infeasibility of one massage parlor that has more than 5 jobs.

At the second stage, you need to find staff consisting of massage therapists with secondary medical education, as well as a specialist certificate allowing them to engage in this type of activity. This rule is set by sanitary and epidemiological standards. It is recommended to follow the advice of experienced entrepreneurs and hire professional massage therapists who know European and Oriental massage techniques. Then the services of the new massage room will be complemented by unusual types of massages. But professionals run private practices and want to earn a salary of about 50 percent of the price of a massage, although the usual salary is 30 percent.

It is also necessary to purchase equipment and other necessary items and furniture. According to the rules established by the sanitary and epidemiological station, the office must have a bathroom, and the walls must have tiles or wallpaper that can be washed. In the office premises, it is necessary to carry out preventive maintenance and disinfection once a week, as well as keep records of the consumption of disinfectants in a special journal. In addition, you need to buy massage tables and couches from a medical equipment store. A sofa and counters must be placed in the reception area. You should also purchase clean towels and a washing machine.

At the next stage of opening a massage salon (office), the status of an individual entrepreneur is issued for paying taxes. Since 2011, the rules for processing documents have become simpler. If you personally submit documents to open a massage parlor to the registering tax authority, the notary will not certify them. If an individual entrepreneur wants to cease the activities of his massage parlor, he may not submit a certificate received from the Pension Fund, which is not valid for every entity at the moment. After the report has been accepted by the Pension Fund, it is necessary to submit a certificate in electronic form to the registering tax authority, and some entities do not require the submission of a report until the closure of the individual enterprise.

Experts have calculated the period during which a massage room (salon) will pay for itself. It turned out to be 6-7 months, and the profit was 20-30 percent. To start your own business you need to spend a relatively small amount. According to experts, to open an office with an area of 70 square meters, with two massage tables and a salon staff of 4 specialists working in shifts, an amount equal to 290,000 rubles is needed, along with the renovation of the premises, the purchase of furniture and other expenses. Fixed expenses for utilities and room rental amounted to 100,000 rubles. Massage therapists receive a salary based on the income from the services provided. As a result, you need to have about 390,000 rubles to open an office, as well as free funds if additional expenses arise during the first months of work. The profit received from business in a massage parlor (office) in this case will be 60,000-90,000 rubles per month.