Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.
- Where did you buy the best-selling products online in 2019?
- How to Find Out Which Products Are Selling Best Online
- conclusions
And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.
Where did you buy the best-selling products online in 2019?
Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.
Significantly less often online purchases are made by:
- on online auctions;
- through various web message boards (for example - Avito);
- on other resources whose specialization is the sale of products or the provision of various services.
How to Find Out Which Products Are Selling Best Online
In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.
If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.
For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.
But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets
Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores
Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.
True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100
You can refine the request for your country and select a time period for analysis
You can also check popularity by region or city here
Google Trends also allows you to compare the popularity of two different queries.
With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small shop may well bring its owner a decent profit.
In 10th place - large household appliances
Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.
In 9th place - tickets
Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:
- concerts and shows;
- sporting events;
- cinema and theater;
- railway, car and air tickets.
Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.
In 8th place are cards for paying for services.
Best Selling Cards:
- replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
- for payment for software;
- to pay for entertainment content of Internet services that sell applications for portable and mobile devices.
The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.
In 7th place - clothes
The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.
However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.
In 6th place - PO
Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.
The most popular were:
- Windows operating system;
- license for antivirus software;
- Microsoft Office application packages, etc.
In 5th place is a product group for children
These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.
In 4th place - cosmetics and perfumes
The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.
Perfumes are bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.
Download the free checklist 18 ideas for what you can sell on message boards right now
Top three sales leaders
Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.
Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.
Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.
- drones and quadcopters;
- LED lightening;
- hobby goods;
- spare parts and accessories for machines;
- green tea.
Although they are not included in the TOP, practice shows that you can make good money selling such goods online.
conclusions
What makes a product the most purchased online?
- Price - most often they buy products whose cost does not exceed $600.
- Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).
There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.
What makes a product the most purchased online?
First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».
In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.
Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.
According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.
As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online
Nowadays, so many things are sold: clothes, equipment, books - everything your heart desires can be ordered online. But let's get specific and figure out what sells well.
What products are always in use?
Is there such a product that is sold at any time of the year and even during a crisis? Below we have provided a list of such products in decreasing order of popularity.
- Food. Bread kiosks, grocery stores, sales of prepared meals, sales of vegetables and fruits, kiosks selling hot dogs, donuts, ice cream, and so on are profitable.
- Mobile phones and accessories for them.
- Car dealerships: spare parts, car oils and so on.
- Household goods, repair materials, household appliances, locks.
- Alcohol and tobacco products.
- Pharmacy: nutritional supplements, vitamins, muscle building and weight loss medications.
- Hair products, cosmetics and perfumes.
- Second-hand stores, clothing and shoe stores, selling underwear or clothing from catalogues.
- Computers, their components, office equipment, software.
- Appliances.
- Press, books, DVDs.
- Flowers: fresh, indoor, artificial.
- Sports accessories and goods: travel accessories and sportswear.
- Pet supplies.
These are what sell best both through online stores and in brick-and-mortar stores.
For those who sell online
If you decide to build your business on the Internet, then you need to know what sells best on the Internet. E-commerce is becoming more and more popular every day, and many people are thinking about this type of income. But what to sell online? Having visited websites in search of services and goods, we will see that you can buy anything on the Internet. Online sales have two integral aspects - delivery and service. If you cannot provide this, then think about the possibility of selling information products via the Internet. After all, the Internet is a vast expanse that thousands of people surf in search of the necessary information. This is why the “information and books” category ranks first among the best-selling products on the Internet. It turns out that selling information over the Internet is most profitable. And if previously such a phenomenon as an eBook (a book in electronic format) was prejudiced, now it is perhaps the most popular product on the Internet.
Online, information can be sold in the form of articles, e-books, white papers, statistics and reports. Experts in the field of culture, science, sports or production can sell their knowledge and ideas. There is one interesting online marketplace called Clickbank. Here you can see what sells well on the Internet, or more precisely, what genre of information.
What information is in greatest demand?
Although information is a commodity in high demand, it is not easy to develop and sell profitably. And all because you can find a large amount of free information on the Internet, and people are reluctant to pay for it. So, it is important to choose the right type of information to promote online.
Information is in demand if it:
- has special knowledge necessary for a certain circle of people;
- saves time and simplifies life;
- interesting and teaches people something.
What information meets these requirements? Ideas, advice, recommendations in various areas: for example, diet secrets, bodybuilding instructions, stock trading tips, dating ideas, and so on. Forecasts of upcoming changes: many are willing to spend a lot of money to find out the progress of development of certain areas of the economy - the stock market, high technology, the Internet. Such information may be presented in special reports or newsletters. But the most difficult thing is to prove that the author is an expert in this field.
You can sell knowledge and various courses. Nowadays, distance learning courses are very convenient and popular. Teachers or people who have enough knowledge on a certain subject will be able to create training courses.
Good statistics and reviews. To conduct and plan a business, various marketing research, trade statistics, and so on are needed.
Analysis and research. Companies, in order to save resources and time, are willing to pay for information of an analytical and research nature in their field of activity. It's no wonder research sites like these are so successful online.
Hello to all my readers. Nikolay Schmidt is in touch and today I want to talk about the topic of online commerce, or more precisely, what is profitable to sell on the Internet by ordering goods from China. I have already written an article on how to order goods from China for sale, but now let’s talk about what to order and what is profitable to sell on the Internet.
What to sell online
Due to the fact that the online commerce market is growing by leaps and bounds and there are more and more online stores, everyone wants to succeed and grab their piece of bread. You can sell almost anything online that you can sell offline, but there are groups or a number of products that sell very well and can make a profit from the first day, products that have a large markup.
DVRs, radar detectors, navigators
These products can be sold with a markup of 100%. Their purchase prices range from 500-700 rubles, but you can find them cheaper and sell them for 1000-3000 and more. And if we talk about radar detectors, their purchase price in China is from 200 rubles, and they are sold in Russia for 700 rubles and more. It’s very easy to make money selling DVRs, radar detectors and navigators. Place an ad on Avito with the price at which you would sell it and see if they call. I tried - they will. Why don't I do it myself? The answer is - I will, I’m just currently operating in the service sector, but I’ll come to goods, now I’m slowly preparing the ground.
Clothes and shoes
Clothing is one of the most popular goods on the Internet. China has very low prices for clothes and you can make good money on this. Here I cannot give examples with prices, because... a lot of varieties.
Car care products and car accessories
Car cleaning brushes, seat covers, steering wheel covers, towels, cleaning products and much more. In Russia, prices for this are greatly reduced. Recently we bought a brush with a scraper on the reverse side for removing snow from a car (prepare a sled in the summer) from China for 170 rubles, and when I saw their prices here, I was simply shocked at 500-700 rubles.
Unusual gifts
I designated it this way because these products are sold in stores and online stores. I mean all sorts of talking hamsters, which have recently had a boom, unusual thermal mugs in the form of a camera lens, a business card holder in the form of a assembled knife, alarm clocks, clocks and many all sorts of cool and pleasant little things. The markup is more than 100%.
Men's and women's accessories
Bracelets, bags, handbags, umbrellas, glasses, watches (counterfeit brands), belts, scarves, etc.. The markup is much more than 100%. For example, I ordered a bracelet for myself for 200 rubles. In our online stores it costs from 600 and above. My girlfriend ordered a bracelet for 70 rubles, but ours costs more than 250 rubles. How can you not make money here?
Interior items, bed linen, towels, etc.
I will not describe all this separately. You know how much a set of good bed linen costs, from 1000-1500 to……. And in China you can buy it for 300-500 rubles. Calculate the markup yourself. This also includes shelves for the bathroom, stands for wine bottles, stands for wine glasses and much more.
Phones and tablets
There are incredibly many of them in China and they are very cheap. A good Android phone can be bought for 2000-3000 rubles. and a tablet for 3000-4000 rubles. Check out the searches, these products are being searched for a lot!
Small electronic gadgets
Universal chargers, Bluetooth adapters for wireless audio playback on external speakers from a computer or mobile phone. Various joysticks and much more.
Lighting devices
Laser pointers, lasers for clubs, light and music equipment. In China, prices for this are also low, but with professional equipment it is more difficult, because... You need to give a guarantee and you can only be responsible for quality after a long check.
Cases for iPhone and iPad, for phones in general
It's quite easy to make money on covers. The markup on them is not even 100% but 300%. You can buy a case for 100 rubles or less, and sell from 500. Of course, there are more expensive ones, but they also sell for more. Cases for iPad are also not expensive, but are sold several times more expensive. My friend is doing them and sales are going well.
A few more articles on this topic!
How to order goods from China
I wrote about this in an article. There is a detailed video and it is written how and what to do.
How to sell goods from China
Selling them is very easy.
1. On Avito. Tested, it works.
2. Groups on social networks. VKontakte sells very well.
3. A one-page site, but on it you will not have a large assortment.
4. Online store. And launch contextual advertising
Choose and do it already!
How to test a niche
Read about it. Place an ad on Avito and wait for calls. Or you order a one-page website and try to place different products on it. This will require spending on contextual advertising. You can try once to place an advertisement in a group or public page on VKontakte. Lots of options! If orders come in, just say that the goods are out of stock, take people’s contacts and say that you will contact them as soon as they arrive. And immediately run to order the goods.
Good luck to you!
And also, if you doubt that goods from China will not sell well on the Internet, then read one of my next articles. -><-. Спасибо за внимание. И не забудьте подписаться на блог, чтобы получиать статьи себе на емэйл. Для этого введите адрес почты в форму в конце статьи.
As long as money exists, or objects that can replace it, trade exists. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, and household appliances. The desire to get something new brings people to the market, where, after studying a wide range of products, they choose exactly what is needed in a particular situation.
A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the transaction is mutually beneficial and satisfies the interests of both persons, but in fact, the entrepreneur involved in the market finds himself in a more advantageous situation, since he was lucky enough to overtake his competitors and get this buyer. The latter is important in running a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which is what many novice businessmen fear most of all.
Trade has been and remains the most profitable business from the point of view of quickly making a profit.
Main trade rule– creating your own extensive customer base, as well as selling in-demand goods. With skillful goal setting, a small initial capital and strong confidence in your own luck, trading specific goods can become the main source of income and provide a 100% return. For example, as the owner of a retail outlet on the market that sells household chemicals, you can earn a solid income without worrying about damage to the goods and a decrease in their value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes constantly and at any time of the year. Selling baked goods, not a single entrepreneur has ever lost money.
The only thing about worth remembering for a beginner businessman:
- trade can be profitable only when the number of competitors is minimized;
- everything depends on the buyers;
- The investment will definitely pay off, so in an effort to save money, you should not overstep the boundaries.
The ideal option is a family trading contract, in which all family members take part. In this case, the costs for the loader, the seller and even the accountant are reduced to a minimum, which allows you to save significant amounts on this item of expenditure, going to the family budget.
Features of organizing a retail outlet on the market
Having not yet decided on the product, but having an idea of what type it will be, you should start search for a place under a retail outlet. The most advantageous places are considered to be places with a greater traffic of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented out at inflated prices. Most often, newcomers are offered remote boutiques and pavilions, the rent for which is as low as the possible profit from sales from this location. In no case should you agree to this option; it is better to take a more expensive one, but near places with large crowds of people.
Having decided to organize a retail outlet, you should decide on form of doing business. The easiest way is to register as a s. Registration in this capacity will not cost more than 1000 rubles, which is important at the initial stage.
If you rent a place to sell goods, you should receive a new status, as this will greatly simplify relations with the market administration and future suppliers.
If you have not yet registered an organization, then easiest way This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue and will completely replace an accountant at your enterprise and will save a lot of money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!
Selecting a product to sell
Trading always begins with the choice of goods to be offered for sale. The type, shape and name of the product occupy an important place in receipt. If possible, you should trade inexpensive but exclusive goods that are highly competitive and in demand among consumers.
Before looking for a supplier, you need to devote several hours to studying the retail assortment located near the trading premises of competitors' boutiques. Having spent very little time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.
So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to stock various kitchen utensils and bath items in your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we are talking about selling T-shirts and sweaters, then you should bring trousers, skirts and jeans to your own retail outlet. In addition, the choice of products may depend on the time of year and demand for it.
For example, in the winter season boots and outerwear are in great demand, in the summer – dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. Last spring-autumn season, sneakers were in great demand. This spring, the demand for them fell; buyers prefer shoes with wide heels or platforms.
Assortment analysis depending on location
Small city
In terms of trade, small cities have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes you think about carefully choosing the location of a retail outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.
To this kind goods may include:
- inexpensive but fashionable clothes and shoes this season;
- household chemicals from foreign manufacturers;
- confectionery;
- alcohol.
The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start selling buns, bread, sweets and consumer goods, which people will not specifically go to the supermarket for, but will willingly buy when they go down to the entrance. Near gas stations you can sell spare parts for cars, oils, cigarettes and alcoholic drinks. 
Big City
Large cities provide a lot of opportunities to choose the location of the market where you plan to open a retail outlet.
So, if you plan to sell clothes, shoes, or sports equipment, you should rent space at a clothing market. If trade is related to household chemicals, vegetables and fruits, you need to rent a trade kiosk at the food market. In addition, there are also construction and mixed markets. We should also not forget about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at a time.
When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring in a good income.
Village
When planning to open a retail outlet at a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, keeping in mind that most of the village residents are elderly people who do not need branded clothing and the latest modern technology.
Most Popular The village uses such goods as:
- bread;
- flour;
- sunflower oil;
- salt;
- matches;
- sugar;
- sweet water;
- ice cream.
It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, underpants, and work gloves. Such goods always find their buyer; they are not perishable, so the benefits from their sale are obvious. Don't forget about alcoholic drinks too.
Center or outskirts
If we are talking about a retail outlet downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center you can open a retail outlet with flowers, clothes and shoes, or a grocery store with an assortment of alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.
Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, construction materials and small equipment will also not be successful. The purchase of significant goods is always deliberate; the buyer wants to have a choice and therefore goes to the city center for shopping. On the outskirts it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.
Embankment and other recreation areas
When planning to open a retail outlet on the embankment, in parks, at bus and railway stations, near a parking lot and the like, you should understand that despite the large crowd of people, selling large and expensive goods will not be profitable.
Ideal products are considered:
- seeds;
- ice cream;
- hod-dogs;
- coffee Tea;
- hamburgers;
- pies;
- sweet and sparkling water;
- alcohol;
- napkins.
Analysis of the assortment depending on the area
Food
Planning to open your own retail outlet at the food market, you should understand that you should not expect large incomes at first. On average, no more than 6 thousand rubles are collected per day from one food outlet.
The assortment should be selected based on the information above; personal preferences should not interfere with the desire to earn money. It is most profitable to trade potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. It is no less profitable to trade meat. In the latter case, the business can become virtually waste-free. 
Non-food
The non-food sector of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, and electrical appliances. You should choose high-quality, but not expensive goods, the markup on which will not make the buyer want to pass by.
Construction
Selling construction products requires not only studying the market in order to find a free market, but also having certain knowledge in the construction field. Not all buyers can clearly explain what thickness of timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will not work out from the very beginning.
Selection of products sold depending on the season
When trying to get the most benefit from trade, you should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.
In spring you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In autumn, you can organize wholesale trade in sweet peppers, eggplants and cabbage.
The same goes for clothes and shoes. The assortment of a retail outlet must change with the changing seasons, otherwise the entrepreneur will not benefit from the business he has started.
Typical mistakes of novice entrepreneurs in the field of trading on market squares
You should not count on the fact that by purchasing goods on the cheap, renting a retail outlet and finding several buyers, you can build a real business that you can pass on to your own children.
Many entrepreneurs stay afloat for only a few years, or even months, after which they close down, having come to the erroneous conclusion that such a business is unprofitable.
In reality, such problems arise due to numerous mistakes made during the trading process, here are some of them:
The listed reasons are far from the only ones, but in most cases they have a negative impact on the trading business.
The impact of the crisis on trading on the market
Successful trade largely depends on the purchasing power of citizens.
During crisis years, buyers have less money, and accordingly, they go to the market less often, which leads to a decrease in the number of sales and the closure of many retail outlets.
In crisis years the most profitable way to trade products and basic necessities. Clothing, shoes and small household appliances are in less demand, as are interior items. A crisis is detrimental to trade, but having extensive experience in this area, you can adapt to it.
The Russian Federation is one of the most favorable markets for the sale of a wide variety of products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, popularity is not always the only thing that plays a role. The success and profitability of the project is influenced by competition and other factors. In the age of high technology, you can purchase anything without leaving your computer screen. The following describes the top best-selling products in Russia, which are not only popular with consumers, but are also an excellent opportunity to make a good profit.
Responsible choice
It was thanks to demand and fashion trends that the best-selling products in Russia appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often this is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should concern a small area. With a huge assortment, it is quite difficult to track the popularity of a particular product. Every organization should have a top best-selling product, and the rest should only give a person choice and show variety. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.
If electronic space is chosen as the field for implementation, you can experiment. Nowadays, almost anything can be implemented on the Internet. However, no matter what method of business and distribution channel is chosen, it is still necessary not to make a mistake with the object. Properly chosen direction and area will reduce risks and ensure fifty percent success. The top 10 best-selling products in Russia will certainly come in handy in this case.
It is also important to understand how this or that will be purchased during a period of economic instability. Indeed, during the crisis, the ranking of the best-selling goods in Russia changed somewhat. For example, it now has more luxury products. This is due to the fact that wealthy segments of the population, worried about their condition and managing money wisely, preferred to save or invest their finances in things. These include precious metals, antiques and art. In this way, the rich protect their wealth from inflationary processes.
The top best-selling goods in Russia have been left by objects designed for the middle price segment. People who prefer them find themselves in enough distress that they begin to switch to something that is of lower quality. Such products also have a reduced cost. For this reason, you need to be quite careful about goods in this category, because in the event of a crisis they will immediately lose their demand.
We can conclude that since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then we need to focus on such a market. Each direction has its own advantages and disadvantages. For example, luxury goods simply cannot be afforded financially, and introduction into this market is quite difficult. Selling cheap products will, of course, quickly capture its audience and gain popularity. But at the same time, the disadvantage of running such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet platforms will pull the blanket. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.
Clothing, shoes and accessories
The top best-selling products in Russia 2016 are headed by this group. This is not surprising, since the protection of the skin and the desire to express oneself are almost in first place on the list of human needs. It doesn’t matter how the clothes are sold, in a store or online, there will always be a buyer for them. You can create an assortment for different price categories. Thanks to this maneuvering, you can always adapt to circumstances and find your target audience.
When selling products in this category via the Internet, you may encounter a number of difficulties, but they are offset by a number of advantages. Twelve percent of customers become buyers of clothing, shoes and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through an electronic resource is the decent design and content of the site. Photos should reflect the item as accurately as possible. This will help prevent unsatisfied reviews and issues with returns. For a client, buying things online is always a pig in a poke. It is never possible to predict what a product will be like in real life. For consumers, the Internet is a very convenient platform for searching. For example, in order to purchase your favorite item, you don’t have to go to a bunch of stores. You just need to enter the required phrase into the search engine. But this works mainly only for well-known brands.
In any case, clothing and footwear are the best-selling goods in Russia. Statistics show that twelve percent of customers purchase these products online. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.
Event tickets
The 10 best-selling products in Russia continue to be tickets. After all, if earlier this kind of business was carried out by resellers, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. You just need to make a couple of clicks with your computer mouse. In times of development of Internet technologies, even such a service as ticket sales is not a problem.
It is very difficult to penetrate this market. The reason for this is the high degree of competition. The problem also lies in finding potential partners. They should be the event organizers themselves. But a serious attitude and determination will help you overcome difficulties, because the efforts will pay off over time. It’s no wonder that the best-selling products in Russia include Internet tickets.
Cosmetics and perfumes
Continuing the topic of sales in the Internet space, we can talk about the popularity of cosmetics and perfumes. The boom in them especially grows on the eve of the holidays. Many people prefer purchasing this product, therefore, only because of its low cost. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, don’t forget about the huge savings in time and effort. The success of a business in this area very much depends on the quality of the product and the method of its promotion. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumes are what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.
Medications
People will always get sick, so the best-selling non-food products in Russia are medicines. This is evidenced only by the huge number of pharmacies that are located literally at every step. When purchasing this product from the pharmaceutical industry, a person relies on trust. And even despite all the harm that tablets, herbs and dietary supplements can cause to the health and functioning of the body, they are in demand and occupy their niche.
If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.
LEDs
The best-selling product in Russia (2017) is lighting devices powered by diodes. This year, it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume several times less electricity, while its consumption is such that its service life is much longer than that of conventional lamps. And again, the unstable economic situation played a role, as people try to preserve their funds, trying to save even on small things. The business of selling LEDs is very profitable. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.
Printed publications
Although electronic technologies are now being introduced into all spheres of human activity, e-books have not been able to replace printed publications. A person’s desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the markup on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are among the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even on public transport. But searching for the necessary literature is a very labor-intensive task, so the Internet is very useful in this sense.
Appliances
The ranking of the best-selling products in Russia could not do without this category. She takes her leadership position completely justified. After all, a person cannot imagine his modern life without many goods. Some people prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid of making a mistake and choose well-known resources, so it is quite difficult to break into this market in the electronic space.
Most Russian residents still prefer to purchase equipment in person. After all, in this case, a person can evaluate the quality of the purchased product at least visually, that is, decide on the model and make sure there are no defects. But this does not make the attractiveness of products in this area any less. The most popular are small household appliances, such as irons, blenders, juicers, and meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, and electric shavers. Its segment has its own equipment for cars - radios and navigators. Competition in this business is very strong, so it is difficult to break through with your household appliance project.
Furniture
The best-selling products in Russia are largely related to home improvement and the human environment. Therefore, furniture is popular among the population. Even if people do not buy it during the renovation process, they periodically update their home with such elements. If we talk about the Internet space, then the popularity of these products is somewhat lower. Rarely does anyone have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will constantly have to encounter and touch pieces of furniture, touching should evoke pleasant feelings.
The situation is different when people choose a model in person, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models from well-known companies are made by underground organizations. However, the fake may not be of very high quality. In any case, both those who want to save money and those who prefer trusted brands make up a huge segment of the furniture market.
Toys
This product is different because it is popular with people at different stages of the life cycle. They are relevant for both children and older people (although during this period their acquisition is decreasing). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - a wide assortment selection. The Internet is the place to buy something unusual.
A separate niche is occupied by handmade toys, which most often become not children's fun, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, a toy business will pay for itself. After all, it may imply the sale of goods, both cheap and rarer and more elite.
Power tools
This list, which characterizes the best-selling products in Russia, is completed by power tools. They are again continuing the home goods line. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among them there are those who prefer to save money, and those who want to have a high-quality tool in their arsenal. But since it is not possible for everyone to purchase original equipment from well-known brands, many online stores successfully take advantage of this by selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.
Chinese fakes
Although the top most purchased goods in Russia have been completed, I would like to talk about one more group. But these are not goods manufactured using high-tech Chinese brands, but counterfeits produced by underground companies. Their popularity is due to their ridiculous price. An equally important point is that the Chinese successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately pays attention to it.
But although everyone knows the low quality of these products, this is not always the case. There are things that are done very successfully. This is due to the fact that some organizations locate their enterprises in China due to cheap labor. Local craftsmen adopt technologies and distribute them to others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. The majority of the population wants to purchase more and more profitably, while adhering to a harmonious price-quality ratio.