McDonald's Marketing. Secrets of McDonald's. Marketing McDonald's What kind of coffee does McDonald's have?

Today, the McDonald's fast food chain is perhaps the most recognizable in the world, since thousands of these establishments operate in dozens of countries. The company has developed its own signature style of serving food, which has appealed to millions of visitors. Many of us love to come here after work or on weekends to socialize with friends or family.

But few people know that there are real secrets of McDonald's that only employees know about. In this article we will try to reveal them. Believe me, after reading this information, you will change your opinion about this restaurant chain forever. So, we describe 20 secrets of McDonald's that you had no idea about.

Your own “Bible”

We had no idea that in the usual “Poppies” it was so strong that they even introduced their own “Bible”. Of course, it does not talk about any religious beliefs, but only gives detailed instructions on how personnel should act in certain situations. The size of such instructions is not quite familiar to us - it is about 750 pages of text, which literally describes every action of the employee. It applies, in particular, to cashiers, kitchen cooks, cleaners, and so on.

The fast and smooth operation of McDonald's requires that such a set of rules exist. As a result, each employee works like a cog in one big mechanism, which is what restaurant managers strive for.

Again, the presence of step-by-step rules makes it possible not to think about how to get out of this or that situation - just refer to the document.

Artificial smell and taste of products

In order to extend the shelf life of the ingredients that are added to the same cheeseburgers (and not only), McDonald's delivers them frozen. Only during the cooking process are onions, potatoes, cucumbers and tomatoes heated, which leads to their transition to a normal state (as we eat them). True, few people think about the fact that frozen vegetables, after defrosting them, lose their smells and tastes. How do you think customers are deceived in such a way that they do not feel it? After all, you must admit, if the food was tasteless, no one would take it.

The solution is obvious - adding artificial colors and flavors. With the right ratio and the right cooking technology, even defrosted potatoes acquire an incredibly seductive smell, which is what we feel when we order something here. In addition, the aroma of food, felt directly on the sales floor, is also created artificially. Or do you think that McDonald's food smells so strong that its smell remains even in the halls?

Order and cleanliness

The management of the restaurant chain pays a significant role to cleanliness. If you take a closer look at the employees of the establishment, you will notice that the cleaners wash the floor almost constantly. Although, if you think logically, there is little sense in driving a rag while a dozen visitors will immediately pass behind it.

In fact, such “preventive” cleanings are carried out so often in order to let the client understand: everything is perfectly clean here, we are monitoring it. Perhaps these are not such secrets of McDonald's, but you probably never thought about it before.

Another thing is when someone drops drinks or food on the floor. Then the cleaner comes immediately and eliminates the consequences of the incident.

By the way, if you lose your food in this way (dropped a Coke, for example), the seller is obliged to give you a new portion. So don't hesitate to ask if it happened near the cash register.

In general, as you understand, McDonald’s operating hours require staff to regularly carry out cleaning procedures for the premises. For example, before sitting down at a table, you may be asked to wait until it is wiped down.

Freshness of sandwiches

Since the place of operation of the domestic McDonald's chain is Russia (despite the fact that the company comes from the USA), there are some nuances here with the freshness of cheeseburgers and other sandwiches. In particular, few people know that the shelf life (that is, the period during which it is recommended to consume the product) of hamburgers, “cheeses” and others is only 20 minutes. Those products that exceed this period have to be thrown away.

However, some managers manipulate time by changing timers (by extending them).

Let's hope that such secrets of McDonald's are not so common in our country, and this is just a myth, but still. The advice former chain employees give is to ask for a “custom” burger, which is likely to be out of stock at the moment. Then the kitchen will be forced to make a new portion for you, which will definitely be fresh. To do this, ask for a cheeseburger (for example) without cucumber, onion or ketchup. Believe me, in general its taste will change little - but there will be a guarantee that it was just collected for you.

Power of Habit

Did you know that the taste of McDonald's food is not changed specifically to encourage visitors to come back again? based on the force of habit. The first McDonald's in the 1970s offered customers the same cheeseburgers, Big Macs and Gums as today. Moreover, the taste of all these dishes is the same all over the world, regardless of where the products for their preparation are produced. For this reason, we all know what potatoes, cheeseburgers, salads, etc. taste like. Even the sauces at McDonald's have had similar recipes for many years now.

Uncomfortable furniture

You probably also didn’t notice that McDonald’s uses such uncomfortable furniture. But take a closer look - and this is really so. Tables and chairs, sofas - all of this is made in such a style that it will be difficult to sit on them for a long time. In addition, as you can see, there is always little space in the premises of Mak. We are not talking about landing positions (which, by the way, are usually enough), no. This refers to the space for walking through the hall - it’s really not enough. And when someone passes by, most often it happens too close to those sitting.

If you believe in the secrets of McDonald's, then this was done specifically in order to reduce the time a person spends in the restaurant. The administrators resorted to such measures for the reason that many visitors come to the hall, buy small “potatoes”, and sit for several hours, enjoying free Wi-Fi.

Cold drinks

Have you noticed that cold drinks (“Cola”, “Sprite”, “Fanta”, juices) are 1.5-2 times cheaper than coffee or tea? Do you think it's all about cost? Not really - at least look at how much the same “Cola” costs in a store relative to coffee and tea in small cafes “on the go”. In fact, the opposite happens. So why is everything like this at Mac?

There is a theory according to which a person’s appetite allows him to indulge in a cold drink, while after a hot drink, on the contrary, the feeling of hunger disappears. The restaurant owners set prices for Cola lower so that, having bought it, the client would also want to buy a cheeseburger or potatoes in the future.

Refusal of “not”

The secrets of McDonald's from a former employee, which are periodically published, include one more rule - you had no idea about it. This is a prohibition on saying “no”. Even in questions from the cashier, you will not hear this particle, which on a psychological level inclines a person to refuse. You are more likely to be asked: “Do you want sauce for your potatoes?”, rather than “Would you like sauce?” A small thing, but it also probably plays a significant role.

Always “more”

Many of the foods and drinks at the fast food restaurant chain we are discussing are served in different portion sizes. Of course, the client can order any of them, but often does not specify which one he wants. At the same time, the cashier does not ask, but silently accepts the order. What portion do they bring to the client?

That's right, the bigger one. Firstly, it brings more benefits to the restaurant, and secondly, it saves time in line. If the cashier asked the buyer again, and he also considered his choice, the sales process would drag on for an extra minute. Therefore, those who do not specify always receive more.

Cashier girls and uniforms

A little-known fact, but until the 70s, only guys worked at the McDonald's chain. And now at McDonald’s Russia (as well as the whole world) allows representatives of both sexes behind the counter. Why is that?

The company noticed that girls behind the counter often lead to a delay in the queue for a simple reason - male clients start flirting with them. This is especially true for pretty girls, who attract more visitors, which means they slow down the sales process even more. What to do in this situation?

Firstly, it is impossible to refuse to hire representatives of the fair sex. This would cause a lot of protests and would be classified as discrimination. Therefore, girls need to be hired, this is inevitable. Secondly, you can hire less beautiful employees or make them so. There is a theory that jobs at McDonald's are given to less attractive girls, but it is difficult to believe in it, because the concept of beauty is purely subjective, and you can still meet beautiful cashiers in the Mac chain. Therefore, obviously, a uniform allows you to combat delays in queues. Please note - it is specially made in such a way as to hide the figure of its owner and make the latter less attractive. The same applies to men - their McDonald's uniform also clearly does not show them in the best light. Due to this, sales are accelerated here.

Location in crowded places

Perhaps this is again not entirely a secret - but all McDonald's are located in such a way that it is impossible to pass by them. Note: each restaurant is located on the most crowded intersections and boulevards along which potential visitors go from work or from university, school, and so on. The more active the place, the greater the chances that another Mac will open here.

Joy for children

Very often parents don’t want to go to McDonald’s, but their children bring them here. Yes, the guys don’t realize the harm from such food, and they like it here - of course, it’s impossible to do without begging and tears. And in order to encourage children to ask their parents to visit Mak, the owners of the chain hold special promotions and events for young visitors. For example, this is the organization of various birthday parties; distribution of toys in a special children's menu; balloons for each visitor under 6 years of age with the McDonald's logo. All this allows us to say that here they are trying in every possible way to give joy to children in every possible way.

Meal replacement

We have already mentioned that if you spill or drop something near the cash register, you are required to return the portion. The same applies to another case - if you found some hair or something else in the sandwich that is not related to the product according to the recipe. Some people take advantage of this to eat some and get a new portion for free.

Medium potato

Another point from our 20 McDonald's secrets that concerns potatoes is portions. We all know (and it is indicated on the menu) that there are three different servings - small, medium and large. But visitors do not realize that the amount of potatoes in large and medium portions is the same, the only difference is in cost and packaging. It’s just an envelope that comes with a large portion, which is correspondingly larger.

Ice cream “Rozhok”

The most affordable (and delicious) ice cream “Rozhok”, if you noticed, is always offered with a void at the bottom. It turns out that the placement of the ice cream itself in relation to the glass is somewhat illogical - it looks large on top, but the lower part is empty. This is done, of course, to visually enlarge the entire product. But employees cannot pour the mixture to the very bottom - the machines are designed that way, and there is a ban on filling the void in the glass. Thus, the restaurant saves a lot.

Additional questions and free glasses

Are you also annoyed by the questions that the cashier asks every time after your order? In particular, they ask you whether you would like to try a pie or a muffin? To opt out, you can add the phrase “all” to the end of your order in advance. And then the cashier will not ask unnecessary questions and thus waste your extra time.

Every McDonald's will give you free cups. This can be used, say, to come here with your drink and just sit with friends without ordering anything. Remember that you will not be allowed in with alcohol!

Last visitor

We all know that “Maki” works until the last visitor. At the same time, in the last half hour before the finish line, the doors of the restaurants are closed to the entrance. This way, no one will come in anymore - but the last guests will be able to finish their portions.

This, of course, does not apply to those establishments that stopped operating by decision of Rospotrebnadzor in the summer of 2014. In general, the closed McDonald's became a symbol of the government's fight against American business in Russia - but, of course, such measures did not have a real effect, since Russian entrepreneurs suffered.

The Mystery of Sauces

There is a myth that addictive substances are added to McDonald's sauces. It is for this reason that they are supposedly so tasty.

In fact, there is still something secret about them - after all, even many employees do not know what they are made of. Therefore, if you do not want to risk your health, we recommend that you refuse to purchase them. Maybe you can try it occasionally, but obviously you shouldn’t get carried away. It's really difficult to explain why they are so delicious. But even long-term work at McDonald's will not give you a guarantee that you will know what is included in their composition.

Calories

Considering the food preparation technology at McDonald's, we can confidently say that all the food here is higher in calories than homemade food. At least one menu consisting of a small sandwich, potatoes and cola will provide your body with more than 60% of your daily calories! At the same time, you will feel hungry after it no later than after a simple meal. It turns out that you will want to eat more, but in fact you will consume more.

I think many of you love to eat McDonald's and today I will tell you about some things that will help you save your hard-earned money. I worked there for exactly a year; I didn’t have the strength or nerves to do more. So, let's start: 1. A sandwich on a bean (an iron box that stands behind the cashiers (terribly hot) is stored for 20 minutes, but the longer it is stored, the less tasty it is. Often it is stored longer than the allotted time, as we were scolded for writing off products and instructors quietly changed the timer. So, in order not to run into “substandard” conditions, order a “special grill.” That is, without onions, without lettuce, without cucumber, tomato, etc. It won’t make it any worse, but you will receive a guaranteed "freshness". 2. If you happen to order French fries, then take a medium portion, because it fits in the same way as a large one, and the difference is about 10 rubles. It's a small thing, but it's nice, such potatoes are called "visually" full box" 3. Ice cream "Rozhok". Cashiers are not allowed to pour ice cream inside the waffle itself. That is, it is only on top. 4. If you drop the tray in front of the cash register, they will give you your order again. 5. Be sure to check the serving size of the drink and potatoes The default is large potatoes, medium cola and large coffee. 6. Order drinks without ice. The drink is already cold, but the ice will melt and there will be more water in the glass. Do you need it? 7. Mysterious visitor. This is a completely different story. If you come at the beginning of the month, from about 12 to 14 or from 18 to 21, and order any sandwich, potatoes and a carbonated drink, then you will be served at the highest level. You should refuse the sauce and the proposed dessert. 8. It’s more profitable to bring drinks with you; glasses can be given to you at the checkout for free. 9. Meat, vegetables, salad mixes - everything is real. The only thing that causes concern is the sauces, the composition of which most employees do not know. 10. If you find a hair or other foreign object in your sandwich, you must exchange it immediately. Don't abuse this. 11. You shouldn’t order pies. The timers on them are also often re-glued. And yes, they are quite tasty. 12. The coffee is really made from real beans and is very tasty. But you can also save money on it. Order regular black coffee, with extra milk (free). 13. Never say to the cashier: “Can you hurry up?” Most of us, having heard this phrase, begin to move even more slowly. 14. To ensure that the potatoes are 100% fresh (they are stored for 5 minutes, then they begin to “wither”), order them without salt. But who wants to eat unsalted potatoes? 15. You should not take the products with you. It loses its taste and appearance (after all, you already know about the shelf life) 16. 99% of employees are slack when wiping trays. Ask to place the second leaf on the tray. 17. Children are required to be given a PiDiPi (souvenir), you can ask for it at the checkout. 18. In order not to hear the prompt at the checkout that irritates you so much (“Will you have a pie?”), at the end of the order say: “That’s it.” 19. Check the order on the tray against the receipt. Sauces, napkins, straws may not be reported. Because cashiers are people too, they can forget something. 20. The most high-calorie thing in Mac is 20 nuggets and bigtasties.

This is exactly the question I asked at the first lesson of barista school.

The teacher’s answer, frankly speaking, surprised me.

Some technical details. Professional baristas (not to be confused with bartenders) prepare coffee using “carob” coffee machines, which look something like this:

Pay attention to the black handles that are attached to the iron tanks - these are the horns (holders) - ground coffee is poured into them, through which steam is then passed under high pressure, resulting in espresso.

Despite the heap of automation built into the machine, the final quality of the drink very much depends on the human factor. Here are a few ways to screw up the process:

– Incorrect coffee grind (too coarse or too fine)
– Pour the wrong amount of coffee into the holder (less than 7 or more than 9 grams)
– Poor pressing or uneven coffee
– Do not preheat the machine before preparing coffee
– Serve coffee in an unheated cup

And this is only a small part of the possible “jambs”, each of which significantly spoils the taste of the drink.

Finding a good barista is not a trivial task. Training “from scratch”, given the huge staff turnover, turns out to be very expensive. So it’s almost impossible to equip a large chain of coffee shops with high-level specialists.

The solution to the problem was the so-called “superautomatic machines” - machines that dispense a drink of acceptable quality and at the same time require much less skill from the staff than “horns” (note the absence of holders and the presence of a built-in coffee grinder):


Yes, coffee from a “super-automatic machine” will taste inferior to a drink made by a virtuoso barista using a “horn.” But it will be a “good vs. excellent” difference that most people won’t notice anyway.

Now comes the funny part. Despite the obvious advantages of the “super-automatic machine,” many “cool chain coffee shops” turn their noses up and whine that “such a barbaric approach kills the soul of the drink.” And as a result, they get killer jumps in quality from establishment to establishment. Each visitor becomes a participant in a lottery, where under the same sign you can get excellent coffee or get food poisoning. How lucky you will be.

Using a simple analogy, it is easy to notice signs of “horn syndrome” in the sales process of many businesses:

“My best salesman cuts through secretaries like a knife through butter - why should I?”

“I am an owner with 25 years of experience, I have survived a change of power and three crises, so in personal communication with another owner I can create trust better than anyone.”

Continue to craft and do all sales with your hands (when each communication with a client is as unique as a snowflake and, moreover, completely depends on the human factor)? Or should we start the process of switching to “automatic”, creating a marketing system that will completely take over 2/3 of the “funnel”?

The choice is yours.

P.S. Returning to the topic of the letter. Naturally, McDonald's has “super machines”. And at Starbucks too.

P.P.S. Don't forget to register on the site and receive

Daniil Gridin- the most sought-after Russian-speaking expert in the field of systemic b2b marketing for complex markets.
Key markets: IT and other complex services, high-tech production, distribution of industrial equipment.
Geography of projects: CIS, Western Europe, Central Asia, Middle East, North America.


Start of cooperation: 2008

The company was founded in 1940 by brothers Dick and Mac McDonald and by 2010 had grown into the world's largest fast food restaurant chain.
The company's first Russian restaurant (at that time the largest in the world, now remains the largest in Europe) opened in Moscow on January 31, 1990. There are now 422 McDonald's restaurants open in Russia, which are located in more than 72 cities and regions of the country.

196 restaurants serve visitors using the MacAuto system, 63 restaurants have McCafes and 7 restaurants have McKiosk.

Every day McDonald's restaurants in Russia serve more than 950,000 visitors.
Such high traffic and strict requirements for high standards in McDonald's restaurants require high-performance and reliable equipment that minimizes the influence of the human factor on the taste and quality of the product.

The entire line of Franke automatic coffee machines is such equipment, which has allowed Franke’s company to become the main supplier of coffee machines to McDonald’s since 2008. Currently, McDonald's restaurants have more than 900 coffee machines of the following models: Spectra S, FM 800, Evolution, Sinfonia. The leading model is Spectra S - a new generation of automatic coffee machines that have inherited the best qualities and advantages of previous Franke/Bremer models. Along with the fact that the machine combines the time-tested technologies of its German and Swiss creators, it delights with its exquisite design - eye-catching, unique and modern.

McDonald's is constantly looking for ways to develop and improve, so in 2013, the corporation's restaurants began installing the latest Franke FM800 coffee-making equipment, which has no analogues in the world. A huge touch-screen display, the ability to customize an endless number of drinks, a new technology for frothing milk from scalding hot to icy cold and at the same time varying foam densities, the ability to customize drinks with syrups - this is not a complete list of the capabilities of the new Franke FM800 coffee machine.

Why does McDonald's prefer Franke coffee machines over all others?

It's no secret that one of the main goals of McDonald's work is quality and speed of service; Franke coffee machines fully meet these requirements, having the following characteristics:

  • wide customization options according to customer requirements, and as a result - consistently excellent quality of drinks;
  • high-tech equipment capable of withstanding long workloads with heavy traffic (productivity Spectra S, FM800 - 250 cups/hour);
  • the presence of a wide range of different modifications of coffee machines and the ability to choose the necessary equipment according to the specific placement of the equipment;
  • a wide network of service support throughout the country and a high speed of response to service requests, which is an important factor in the efficiency of service in McDonald's restaurants.

Over the years, Franke coffee machines have confirmed their reputation as reliable and high-quality equipment capable of meeting the highest requirements of one of the leading fast food chains - McDonald's.

Coffee machines that work at McDonald's:

Do you want a coffee machine like McDonald's?

Let's remind you who we are:

Franco LLC is the official distributor of FRANKE (Switzerland) in Russia.
Our range

Responsibility for serving thousands of people every day makes quality a top priority for McDonald's. Our menu is based on everything you use at home: vegetables, chicken, beef, pork, potatoes, fish, eggs, bread and dairy products.

Our quality control and assurance department regularly inspects suppliers' production to ensure that McDonald's requirements are met. The ingredients used in McDonald's restaurants comply with the quality and safety standards of the European Union and the Republic of Belarus, and in some cases our standards exceed officially established ones.

McDonald's suppliers pay great attention to feed and seeds. A program has been developed and is being implemented to improve animal welfare in feeding complexes.

Delivery of products to restaurants is carried out by specialized transport, where temperature reading devices are installed during transportation. The internal temperature of the product is also measured on site. We only accept products that have been transported under ideal conditions!

In our distribution center, the freshness of products in any conditions is ensured by an independent diesel generator, which in an emergency can continuously supply the warehouse with electricity until the emergency in the external power supply is eliminated.

Since 2010, our beef cutlets have been produced by MarrRussia LLC, which supplies McDonald's catering enterprises in Russia, Belarus, and Azerbaijan with products. In 2013, Slonim Meat Processing Plant OJSC became the supplier of beef for the MarrRussia company.

When preparing the cutlets for our sandwiches, we use natural beef. No additives! No artificial flavors or preservatives! The only thing we allow ourselves to add to meat is salt and pepper. Meat is sourced and stored under carefully controlled temperature conditions under strict hygiene conditions. All McDonald's suppliers are audited annually by the European Product Safety Authority and have implemented an effective product tracking and identification program. At any time we can obtain all the necessary information about the origin of meat (for example, diet, preventive treatment data, animal pedigree). Therefore, you can be sure of the high quality and 100% naturalness of our beef!


Factory " Farm Frites Poland", built in 1994, is the supplier of the famous potatoes for our restaurants. This company is by far the largest in the potato production segment. Product quality and standards " Farm Frites Poland" confirmed by certificates: BS EN ISO 22000:2005, ISO 14001:2004, BRC, etc. The company also complies with McDonald's supplier standards - MAAP (McDonald's Agricultural Assurance Program) and SQMS - Supplier Quality Management System (Food Safety and HACCP). Potatoes , used in the preparation of McDonald's French fries, are grown in accordance with brand standards.The fields are equipped with their own water stations, a special drainage system, irrigation control devices and a satellite monitoring system for fertilizer levels.

By our standards, more than a third of the straws should be at least 7.5 centimeters in length. Ready-made French fries under such conditions turn out not only tasty, but also beautiful. Not all varieties are suitable for French fries. Of more than 5,000 varieties, about 8 can be used for its preparation. At the Polish plant “ Farm Frites Poland" The variety "Innovator" is used. It's high solids, low in sugars, making the fries crispy on the outside, filling on the inside and providing an even, golden color. In addition, the tubers of this variety are shaped in such a way that they provide the required length for French fries.


Since 1994, Belaya Dacha Trading CJSC has been the exclusive supplier of McDonald's restaurants. In connection with the strict requirements for the quality and safety of chopped salad from McDonald's, ZAO Belaya Dacha Trading has developed and operates an effective system for monitoring the quality and safety of its products, which meets the requirements of the GMP (GoodManagement Practice) and HACCP (Food Safety Plan) standards. ). The system is certified to FSSC 22000. Every year, McDonald's quality control manager and an independent accredited company audit the compliance of the supplier's quality system with the requirements of international food safety standards.

We control the methods of growing, harvesting and processing vegetables and can confidently say: McDonald's salad is grown in conditions that preserve its taste, freshness and vitamins. In all workshops for processing vegetables and fresh salad products, the temperature is maintained all year round at +1 – +4 °C. These are ideal conditions for processing vegetables and meeting all microbiological standards. We prefer to use Iceberg lettuce in sandwiches: the pleasantly sweet taste and crunchy texture of this salad have made it popular all over the world.


OJSC Soligorsk Poultry Farm is the exclusive supplier of washed and disinfected chicken eggs in the republic. In 1971, Soligorsk Poultry Farm OJSC was a small enterprise with 52 thousand poultry heads. Today the factory is one of the industry leaders. Impeccable quality and high level of safety of all products are guaranteed by control at each stage of the technological process, which is confirmed by quality management system certificates ISO 9001:2008 and HACCP.

We use washed, sanitized Grade 1 eggs to make delicious McMuffins™. Our eggs are the first in the Republic of Belarus to receive a certificate of natural Belarusian product. To meet McDonald's high international quality standards, our supplier has set up a special product processing line. Poultry growth accelerators, genetically modified feed and animal feed are all strictly prohibited! Feeding and living conditions do not harm the health of animals. We are confident that we use healthy eggs from healthy birds. Welcome to our breakfast!

Our bun supplier, East Bolt Bakeries, is a world-famous bakery chain and has been a partner of McDonald's for over 50 years. Today the company's enterprises operate on four continents. The company owns 20 bakeries in 12 countries.

We exclusively select buns that meet standards both in appearance and internal structure, even in the distribution of sesame seeds. Thanks to a special recipe, high-quality ingredients and the most modern cooking technology, McDonald's wheat buns are always fresh and soft! At each stage of production: preparing the dough, kneading the dough, proofing, cutting - the temperature and humidity of the dough are checked. Another little McDonald's secret: the flour used in our buns (which, as you know, makes up 80% of the dough) is made only from approved batches of grain and must first be “aged” for at least 7, but no more than 12 days. This gives our buns fluffiness and makes their crumb snow-white.

The Russian division of Huhtamaki is a supplier of disposable paper tableware. The company is a world leader in packaging and disposable tableware with over 90 years of experience.

The Russian plant has been operating since 1994 and complies with international quality standards ISO9001, ISO14001, ISO19011, BCP, OHSAS18001, PEFC. The company also meets the standards of McDonald's suppliers; the audit is carried out by employees of the McDonald's quality department on an annual basis. In the production of disposable paper tableware, high-quality paper is used that complies with the PEFC forest management system.

This means that Huhtamaki has a sustainable supply chain that allows us to track and control the renewability of the resources we use and minimize our environmental impact. This point is consistent with McDonald's global strategy regarding the packaging used in the chain's restaurants. Production at the plant fully complies with food safety requirements.

Products undergo daily quality control based on physical parameters: tightness of the lid, tightness of the cup, print quality, etc. Disposable tableware is automatically packaged in plastic film, which is unpacked only at the restaurant's checkout counters. This is one of the factors that allows us to maintain a high level of product hygiene.

Coffee is supplied to us by Paulig. Coffee is sent to McDonald's in PauligEspressoOriginale beans. Coffee beans of different varieties are mixed in certain proportions, roasted, and then some are packaged, and some go for further processing - grinding.Each new batch of grain is accompanied by mandatory tasting.The high quality of coffee used at McDonald's is confirmed by a special UTZ CERTIFIED certificate. This means that the coffee meets strict environmental standards and is produced under the constant supervision of independent experts.It's time to take a sip of aromatic coffee!

To make coffee, McDonald's uses a traditional espresso blend of two types of beans: 80% Arabica and 20% Robusta. Arabica gives any coffee an expressive aroma and delicate taste. Robusta gives the necessary strength and slight bitterness, without which it is difficult to imagine the usual coffee taste. PauligEspressoOriginale coffee has good density and intense aroma.