A Monopoly promotion has started at McDuck. This is a half-forgotten, but most interesting format of an instant stimulating lottery. But in the message below I will not advertise the promotion, it’s boring, but I will note a couple of interesting and unusual points that I noticed in the behavior of people in this lottery. And I’ll mention one marketing failure.
Below is about the 2015 promotion :)
What cool advertising campaigns did you have before? For the same carbonated drinks or chewing gum. Open the lid/package and win something right away. Or don't win if you're unlucky. No more of these annoying codes, SMS, websites, expectations and other nonsense. You opened the product and you immediately see whether you won or not (which sometimes actually simulated “let me buy another one, I must be lucky,” or excitement). How are promotions and competitions held today? Under each sticker/cover there is a long code, send it to an unknown SMS number, or register on the website, and wait for manna from heaven sometime later. Do you want to participate in such giveaways? Nooooo, there’s absolutely zero excitement, it’s boring.
McDonald's is one of the few that remembered that instant lotteries are the most interesting and effective. You bought a product, tore off the barcode, and you can immediately see whether you won or not. You can immediately win a small prize, such as a certificate for a purchase from one of the partners or some dish from the menu (all sorts of pies, potatoes, drinks and burgers). If you don’t win right away, there is a point in the accumulative system: collect stickers of the same color, maybe you’ll be lucky and get one of the expensive prizes. It’s interesting to participate in such a lottery; it creates excitement.
But... Here is my observation over the past few days. On December 4, McDonald's launched a new promotion with Monopoly, many prizes, both instant and those for which you need to collect stickers of the same color. It so happened that yesterday and today I visited the food courts of large shopping centers, where there is also a McDac. And what’s surprising is that many people don’t even check whether they won the prize under the sticker or not. That is, they eat burgers, drink drinks, and leave glasses and packages with stickers without even looking at what’s underneath. Surprisingly, there were a lot of such trays left on vacated tables, with stickers stuck on glasses and boxes of burgers and potatoes. Today I even sat and watched for half an hour in one of the shopping centers in Moscow. Of the 20 tables where people next to me took orders from McDonald's with products participating in the promotion, they paid attention to the stickers and tore them off only at 12 tables. That is, 8 tables simply did not pay attention to the promotion. Or they could potentially win some nice little thing, like a free burger, potatoes, coffee or something else.
So the question arose: have our people lost the habit of freebies? Or are you so fed up with the stupid formats of SMS competitions that you no longer believe in the good old instant incentive lotteries? But the promotion at McDuck is being trumpeted all over the media, on TV, on the Internet, and the point of sale itself is also covered in banners, information on sheets of trays...
And it’s funny that at the time of such a promotion, shopping center cleaners with traditionally very low salaries can make a good profit. After all, in general, by removing the trays, they could tear off stickers and collect them, receiving either instant nice prizes, or collecting stickers for large gifts. Well, it’s unlikely that they’ll win a million rubles or a car, but saving up for a smartphone or a trip is, IMHO, quite possible. I really didn’t notice whether the cleaners in the shopping center are doing this or not, I’ll have to keep an eye on it.
And, by the way, about travel. I found myself in a very awkward situation tour operator TUI in the Monopoly promotion at McDonald's. The fact is that the conditions and prize fund of the promotion are clearly agreed upon very much in advance, several months, maybe six months in advance. And after agreement, it is clearly impossible to change the conditions. Even in the event of political force majeure.
The whole problem is that the tour operator TUI is giving away trips to... Turkey! Which in our country is now, as it were, on a black list for political reasons. I wonder how TUI will get out of this awkward situation. On the other hand, it’s good at least not to Egypt.
In short, I am observing a decline in interest in Moscow for stimulating instant lotteries. I wonder how things are in the regions, I hope someone can unsubscribe in the comments how things are in your city, whether people are actively looking at stickers, or not paying attention to them. And also write, has anyone managed to win something already? Let me remind you, you can even comment without registering :)
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McDonald's is back with its famous Monopoly promotion. This year, almost 16 million prizes are being awarded, including apartments in Moscow. To understand how and what you can win, we read all 37 pages of the promotion and calculated the chances of success.
Monopoly scheme Same as last year, 22 McDonald's food and drink packages feature special Monopoly stickers. The promotion includes several burgers (for example, Big Mac, Filet-O-Fish, Chicken De Luxe, etc.), Chicken McNuggets (serving 9 pieces), a large portion of French fries and medium and large portions of drinks. The back of the sticker has either the name of the prize or the name of the street printed on it. In the first case, you will immediately find out what prize you received, in second, you can collect a collection of certain stickers or take part in a drawing for a super prize.
A total of 49,340,139 stickers were produced. They were randomly distributed in all McDonald's restaurants in Russia.
What can you win?
In total, McDonald's will give away 16 million prizes.
Food
You can win one of 6 options:
Cheeseburger (424 thousand burgers)
French fries (1.2 million regular size servings)
Cherry Pie (1.6 million servings)
Waffle cone (477 thousand servings)
Cold brew (795.5 thousand standard size servings)
Cappuccino (795.5 thousand standard size servings)
How to get
Important Details
1. You can only get dishes when they are on the menu (for example, during breakfast, a cheeseburger is not sold until 10 o’clock, and a vanilla cone cannot be obtained at McAuto from 02:00 to 07:00 in the morning).
2. The sticker cannot be used for delivery through Uber Eats.
Tickets, certificates, promotional codes
2 tickets to the opening match of the 2018 FIFA World Cup (10 prizes)
2 tickets to the semi-final of the 2018 FIFA World Cup (10 prizes)
Certificate for 120 thousand rubles for annual shopping on Lamoda.ru (15 prizes)
Promotional code for 1,000 rubles for orders over 4,000 rubles on Lamoda.ru (1 million prizes)
Promo code for 1 book out of 400 electronic or 100 audio books on Litres.ru (4 million prizes)
Promo code for 2 months of subscription to audiobooks zvukislov.ru (1.2 million prizes)
Promo code for 350 rubles from tvzav (2.5 million prizes)
Coupon for 1000 rubles when purchasing at Eldorado (2.5 million prizes)
How to get
Promotional codes from tvzav, zvukislov.ru, Lamoda and Litres must be entered on store websites. The Eldorado promotional code can be used both in the online store and in offline locations. Football tickets will be delivered to the winners by courier.
Important Details
1. In some cases, promotional codes are valid for a limited number of products. For example, in an e-book storeLitres you can choose not any book, but only from a limited list (400 e-books and 100 audiobooks).
2. To cash out a promotional code for 1,000 rubles in the online clothing store Lamoda.ru, you will first have to place an order there for at least 4,000 rubles, and then the price will be recalculated taking into account the promotional code. The offer does not apply to products of some brands (for example, Mango, Lacoste, “TVOE” and others).
3. Some coupons need to be cashed in a short time. For example, a coupon for 1,000 rubles in the Eldorado electronics store is valid only until January 14, 2018.
4. To get to the football match, you will need to obtain a fan passport.
Money
1,000,000 rubles (2 prizes)
100,000 rubles (20 prizes)
How to get
Register on the promotion website or in the application and enter the sticker code on. The money will be transferred to a bank account opened in one of the Russian banks.
Important Details
Cash will not be issued.
Gadgets
Smartphone SAMSUNG Galaxy S8 (13 prizes)
Ultra HD TV (10 prizes)
Hoverboard POLARIS PBS 0601 (69 prizes)
Game console XBOX ONE S 500 GB (30 prizes)
INSTAX mini 9 instant camera (450 prizes)
How to get
To receive a prize, you must register on the McDonald's website or mobile app no later than January 31, 2018. The distribution of prizes begins on the first working day of 2018 and ends on February 28, 2018.
Important Details
As reported on the hotline"Monopolies" , these prizes can be obtained in stores"Eldorado" . To do this, you will need to present the winning sticker.
Cars
In "Monopoly" 12 stickers with a prize in the form of a car were releasedŠKODA Rapid (in branded car dealerships it costs 819,719 rubles).
How to get
To receive a car, you need to register on the promotion website or in the McDonald's app and provide your details and sticker number. The vehicle must be handed over no later than 30 weeks from the date of first contact by the organizer with the winner.
Important Details
A car donation agreement is drawn up. No monetary compensation will be provided. You must pick up the car yourself from the Volkswagen Group Rus dealership.
Apartment in Moscow
Perhaps this is the most desired prize"Monopolies" . The advertisement for the promotion says that five 1-room apartments in Moscow are up for grabs. The terms and conditions clarify that what is actually being played out is not an apartment, but the right to conclude an agreement for participation in shared construction. The developer is PJSC PIK Group of Companies. The prize is a future apartment finished in in New Moscow. It is 2 km from the Buninskaya Alley metro station and 5 km from the Moscow Ring Road.
There are three ways to win an apartment. Either find a sticker on which this prize is indicated (three such stickers have been released), or collect a collection of three specific stickers, or take part in a super game (this is discussed in detail below).
Important Details
The area of the apartment is not specified in the rules, but the smallest one offered has an area of 45.2 square meters. m and costs 5,505,360 rubles. The date of putting the house into operation under the terms of the promotion is not announced. The McDonald's press service did not respond to Sravni.ru's request about the size of the apartment and the time it was received. The McDonald's hotline also failed to explain the conditions.
How to get
If you are lucky enough to find a sticker with an apartment, you need to register it on the promotion website or in the McDonald's app. After the new year you will be given a certificate for receiving the prize. It will contain contacts of a representative of the PIK, who will also need to be contacted, and before March 1, 2018. Or the winnings will be cancelled.
Collection prizes
ŠKODA Rapid car (7 prizes)
Smartphone SAMSUNG Galaxy S8 (7 prizes)
Ultra HD TV LG (5 prizes)
1,000,000 rubles (1 prize)
Certificate for annual shopping worth RUB 120,000. Online(10 prizes)
100,000 rubles (10 prizes)
Game console XBOX ONE S (10 prizes)
How to win
To get one of these prizes, you need to collect 3 stickers of certain streets. For example, if you manage to find stickers “Kutuzovsky Prospekt”, “Gogolevsky Boulevard” and “st. Shchusev”, then you will win a car. A complete list of streets for each prize can be found on page 14 .
Coupons must be registered on the McDonald's website before 23:59 (Moscow time) on January 31, 2018. After this, the organizers will contact the winners.
Super prizes
Tickets for two to the final match of the 2018 FIFA World Cup (3 prizes)
ŠKODA Rapid (1 prize)
One-room apartment in Moscow (1 prize)
Travel voucher for four adults and two children under 12 years old (3 prizes)
How to win
You need to leave a request with any (not previously used) stickers on the site until 23:59 on December 24, 2017. The results will be announced on December 25 during a broadcast from a McDonald's restaurant (the time will be determined by the organizer at its discretion) and published on the website mcdonalds.ru no later than January 16, 2018. The organizers will contact the winners themselves.
What else do you need to know
- Only citizens of the Russian Federation over the age of 18 can participate.
- Stickers must be kept until you receive the prize.
- The winners do not need to pay income tax - McDonald's will do this themselves.
The missing sticker can be bought for 70,000 rubles
In general, you cannot exchange or sell stickers under the terms of the promotion. Paragraph 88 The monopoly states: “You may not purchase, sell, auction, or otherwise transfer a sticker to another person. Any such transferred sticker is void."
But this does not stop the protesters. While preparing this material, we found on Avito about the sale of a sticker from Monopoly for 70,000 rubles. And in" In contact with " there is a special
"Monopoly" from McDonald's. A huge scam, deception or unscrupulous employees? December 29th, 2016
in this lottery, if I may say so
Yes, at first glance everything is great and beautiful. We won a lot of inexpensive food such as potatoes and cherry pies, several unnecessary subscriptions to music and books, and collected almost all the colors from two streets.
But where are the third streets? Where is at least some insignificant gain? Where are the cries of the winners who won the car?
It seems to me that this is all a scam!!!(((As soon as you think about this scheme with the streets, the whole genius of this marketing ploy becomes clear!
Or is it a matter of dishonest sellers?
The fact is that I have already been deceived twice at Makavto in Engels and in Solnechny. Regular packaging without stickers is included in the order, in the hope that the sucker buyer will notice the deception later and will not return.
But yesterday I was not lazy and immediately checked for the presence of stickers! (header photo)
He immediately returned and asked the plump cashier, where are my stickers?
She, without blinking an eyelid, made up a story that the action had already ended.
I was somehow taken aback by such a sincere lie and believed it.
But I wasn’t too lazy and checked again - no, the promotion is until 31.
I make another circle and demand an administrator!
The boy listened to me and said that according to the rules of the promotion, they may not give containers with stickers if they are over)))
So Mac employees will drive Skodas (if they exist, of course)!
Last December I wrote about Monopoly at McDonald's and, at least using the example of Muscovites, the amazing desire for people to have no freebies. All you need to do is tear off the sticker. Is McDonald's repeating Monopoly this year and learning from past mistakes?
The main character Pao Pim is indignant that no one came to her for a massage, because people are too lazy to tear off lottery stickers! And in fact, it’s funny and amusing.
What cool advertising campaigns did you have before? For the same carbonated drinks or chewing gum. Open the lid/package and win something right away. Or don't win if you're unlucky. No more of these annoying codes, SMS, websites, expectations and other nonsense. You opened the product and you immediately see whether you won or not (which sometimes actually simulated “let me buy another one, I must be lucky”, or excitement). How are promotions and competitions held today? Under each sticker/cover there is a long code, send it to an unknown SMS number, or register on the website, and wait for manna from heaven sometime later. Do you want to participate in such giveaways? Nooooo, there’s absolutely zero excitement, it’s boring. But McDonald's is persistently and without any catch trying to revive these honest incentive lotteries.
But people are so fed up with the unknown, complexity and incomprehensibility of all sorts of lotteries, where “send a code by SMS and you will get 5 rubles on your phone,” that they don’t even react to the simplest instant and fairly fair lottery in McDuck. And the stickers don't come off. Last year, many simply did not tear off the stickers. How many prizes were lost, unless the cleaners were smarter and didn’t use them themselves. This year, McDuck in its advertising draws attention not so much to the prizes themselves, but rather encourages people to try their luck and tear off stickers!
Prizes this year are promised to be 11 million. Most of them, of course, are either free food from McDonald's (pies, drinks, potatoes, cheeseburger), or promo codes for online services such as Yandex.Music, Litres, Amediateki for a short demo period or a free book. But such prizes are instant, which is especially nice. I keep the Litres coupons for myself; it’s very nice to pump up e-books later, and they drop out often.
Other prizes are more valuable and material. They can drop out instantly, like purchase certificates or simple inexpensive goods, such as the old Dandy, reborn as Nintendo, or Polaroid cameras. And for some you need to collect streets of the same color. The prizes are more expensive here. But, I think, collecting 3 (or 2) streets of the same color is very difficult. There are rumors that it is not even possible to do this in one region. They say that specifically a couple of streets will often appear, for example, in the Central Federal District, and one, the key one, will appear only in Kamchatka, conditionally. A rumor, of course, but you can believe it.
Overall, it will be interesting to see if McDuck's TV ad campaign helps encourage people to tear off the stickers. By the way, if you buy products participating in the promotion, do you tear off the stickers, or do you not pay attention to them?
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From November 26, 2018 to January 31, 2019 inclusive in McDonald's there will be a promotion Monopoly 2018!
To participate in the promotion, purchase products participating in the promotion, tear off stickers, win instant grocery or non-grocery prizes, or complete a collection and win collectible prizes.
Products participating in the promotion:
- Big Mac®.
- Big Tasty®.
- Filet-O-Fish®.
- Western Gourmet.
- Cheeseburger De Luxe.
- Double Cheeseburger De Luxe.
- Double Grand Cheeseburger.
- Grand Cheeseburger.
- Gourmet Grill.
- Chicken Gourmet Exotic.
- Double Filet-O-Fish®.
- Chicken McNuggets®, 9 pcs.
- French fries, large portion.
- Cold drinks, medium portion (0.5 l), assorted juice, large portion (0.6 l), assorted milkshake, large portion (0.6 l), - then together Cold drink 0.5 liter.
- Coffee, cappuccino, ice cream, latte, assorted tea, assorted punch, large portion (0.3 l), - then together Hot drink 0.3 liter.
- McFlurry® De Luxe in assortment.
Prizes
- One-room apartment in Moscow from the PIK group of companies in a building under construction
- ŠKODA RAPID 1.6 MPI 6-auto. in the Ambition package, color - at the discretion of the Organizer
- Instax SQ6 Instant Camera, Pearl White
- HUAWEI P20 Pro smartphone from Yula service
- Electric scooter from Yula service
- Certificate for 1,000,000 rubles. for purchase in the application / on the Youla website www.youla.ru until 04/01/2019
- Tourist trip for two adults and one child (up to 12 years old) in a destination chosen at the discretion of the TUI tour operator. Departure city - Moscow
- Certificate for 100,000 rubles. for annual shopping on www.ozon.ru until 12/31/2019
- Certificate for 30,000 rubles. for the purchase of air tickets on www.ozon.travel until December 31, 2019
- Promotional code for 1000 rubles. when ordering from 3000 rub. for products under the Promotion on the website www.ozon.ru until 02/28/2019
- Promo code for 500 rubles. for the first order of air tickets from 5000 rubles. on the website www.ozon.travel until December 31, 2019
- Promotional code for 500 bonuses in the application / on the Youla website www.youla.ru until 04/30/2019
- Promotional code for 1 month of unlimited subscription to the video service www.start.ru until 04/30/2019
- Promo code for 1 month of “Start” subscription from the MEGOGO video service until 04/30/2019
- Promo code for 1 book out of 400 electronic or 100 audio on the website www.litres.ru until 06/30/2019
- Promotional code for 1 month of subscription to audiobooks in the “Sounds of Words” application until June 30, 2019
Table of Instant Product Prizes
| Message about the Prize | Instant grocery prize | Sticker Type No. | Maximum number of Prizes | |||||||||||||
| 1 Cappuccino standard at McDonald's Instant Win | 1 Cappuccino 0.2 l at McDonald's | M853 | 929 801 | |||||||||||||
| 1 Cherry Pie Instant Win | 1 Cherry pie | M850 | 1 859 601 | |||||||||||||
| 1 serving of French fries standard. Instant Win | 1 serving of French fries standard. | M851 | 1 425 696 | |||||||||||||
| 1 Cold drink std. Instant Win | 1 Cold drink 0.4 l Coca-Cola®, Coca-Cola® Zero, Fanta®, Sprite®, Lipton Ice Tea assorted | M852 | 929 801 | |||||||||||||
| 1 Waffle Cone Instant Win | 1 waffle cone | M854 | 557 881 | |||||||||||||
| 1 Cheeseburger Instant Win | 1 Cheeseburger | M855 | 495 894 | |||||||||||||
| Column 1 | Column 2 | Column 3 | Column 4 | Column 5 | Column 6 | ||||||||||||||
| Message about the Prize | Instant non-food prize | Sticker Type No. | Maximum number of Prizes | Additional Cash Prize | |||||||||||||||
| 1 one-room apartment in Moscow. Instant Win | One-room apartment in Moscow from the PIK group of companies in a building under construction | M830 | 3 | Determined at the time the prize is issued | Determined at the time the prize is issued | ||||||||||||||
| 1 ŠKODA RAPID. Instant Win | ŠKODA RAPID 1.6 MPI 6-auto. in the Ambition package, color at the discretion of the Organizer | M831 | 14 | RUB 876,568 | RUR 469,844 | ||||||||||||||
| Table of Instant Non-Product Prizes | |||||||||||||||||||
| 1 trip from tour operator TUI. Instantaneous winnings | Tourist trip for two adults and one child (up to 12 years old) in a destination chosen at the discretion of the TUI tour operator. Departure city - Moscow | M832 | 60 | Determined at the time of booking the trip | Determined at the time of booking the trip | ||||||||||||||
| 1 certificate for 100,000 rub. for annual shopping on OZON.ru until December 31, 2019. Instant Win | until 12/31/2019 | M834 | 27 | 100,000 rub. | RUR 51,692 | ||||||||||||||
| 1 certificate for 30,000 rub. for the purchase of air tickets on www.ozon.travel until December 31, 2019. Instant Win | Certificate for 30,000 rubles. for purchasing air tickets on www.ozon.trav el until 12/31/2019 | M835 | 55 | 30,000 rub. | 14,000 rub. | ||||||||||||||
| 1 certificate for 1,000,000 rub. for purchase in the Yula app/website until 04/01/2019. Instant Win | Certificate for 1,000,000 rubles. for purchase in the Yula app / website until 04/01/2019 | M837 | 3 | 1,000,000 rub. | RUB 536,308 | ||||||||||||||
| 1 INSTAX SQ6 instant camera. Instant Win | Instax SQ6 instant camera, Pearl white | M840 | 500 | RUB 9,990 | 3225 rub. | ||||||||||||||
| 1 smartphone HUAWEI P20 Pro from the Yula service. Instantaneous | Smartphone HUAWEI P20 Pro from the Yula service | M833 | 18 | 48,000 rub. | RUB 23,692 | ||||||||||||||
| Table of Instant Non-Product Prizes | |||||||||||||||||||
| winnings | |||||||||||||||||||
| 1 electric scooter from the Yula service. Instant Win | Electric scooter from Yula service | M836 | 40 | RUB 28,733 | RUB 13,318 | ||||||||||||||
| 1 promotional code for 1000 rubles. for orders over RUB 3,000. for products under the Promotion on www.ozon.ru until 02/28/2019. Instant Win | Promotional code for 1000 rubles. when ordering from 3000 rub. for goods under the Promotion on www.ozon.ru until 02/28/2019 | M841 | 1 000 000 | 1,000 rub. | - | ||||||||||||||
| 1 promotional code for 500 rubles. for the first order of air tickets from 5000 rubles. on www.ozon.travel until December 31, 2019. Instant win | Promo code for 500 rubles. for the first order of air tickets from 5000 rubles. on www.ozon.travel until 12/31/2019 | M842 | 1 000 000 | 500 rub. | - | ||||||||||||||
| 1 promo code per 500 bonuses in the Yula app/website until 04/30/2019. Instantaneous winnings | Promo code for 500 bonuses in the Yula app/website until 04/30/2019 | M843 | 2 500 000 | 500 rub. | - | ||||||||||||||
| 1 promotional code for 1 book out of 400 electronic or 100 audio on the website www.litres.ru until June 30, 2019. Instantaneous winnings | 1 promo code for 1 book of 400 electronic or 100 audio on the website www.litres.ru | M845 | 2 500 000 | 300 rub. | - | ||||||||||||||
| 1 promo code for 1 month of subscription to audiobooks www.zvukislov.ru | Promo code for 1 month subscription to audiobooks in the application | M844 | 1 200 000 | 459 rub. | - | ||||||||||||||
| Table of Instant Non-Product Prizes | |||||||||||||||||||
| until June 30, 2019. Instant Win | "Sounds of Words" | ||||||||||||||||||
| 1 promo code for 1 month of unlimited subscription to the video service. Activate on www.start.ru until April 30, 2019. Instant Win | Promotional code for 1 month of unlimited subscription to the video service www.start.ru until April 30, 2019 | M846 | 4 000 000 | 299 rub. | - | ||||||||||||||
| 1 promotional code for 1 month of subscription from the MEGOGO video service until 04/30/2019. Instant Win | Promo code for 1 month subscription “Start” from the MEGOGO video service until 30.04.2019 | M847 | 4 000 000 | 330 rub. | - | ||||||||||||||
Collector's Prize Table
| Collector's Prize Table | |||||||||||||||||||
| Column 1 | Column 2 | Column 3 | Column 4 | Column 5 | Column 6 | Column 7 | |||||||||||||
| Collect one Sticker for each from these Objects | Sticker Color | Sticker Type No. | Collection Prize | Max. number of Prizes | Cash equivalent (including VAT) | Additional cash prize | |||||||||||||
| Kutuzov Avenue Gogolevsky Boulevard St. Shchuseva | Green | M818 M819 M820 | ŠKODA RAPID 1.6 MPI 6- auto included Ambition, color - at the discretion of the Organizer | 10 | RUB 876,568 | RUR 469,844 | |||||||||||||
| St. Arbat St. Malaya Bronnaya | Dark blue | M821 M822 | Certificate for 30,000 rubles. for purchasing air tickets on www.ozon.travel until 12/31/2019 | 20 | 30,000 rub. | 14,000 rub. | |||||||||||||
| st. Rimsky- Korsakov st. Presnensky Val st. Mosfilmskaya | Yellow | M815 M816 M817 | One-room apartment in Moscow from the PIK group of companies in a building under construction | 2 | Determined at the time the prize is issued | ||||||||||||||
| St. Tverskaya St. Pushkinskaya Mayakovsky Square | Red | M812 M813 M814 | Tourist trip for two adults and one child (under 12 years old) to a destination chosen at the discretion of the tour operator TUI. Departure city - Moscow | 40 | Determined at the time of booking the trip | ||||||||||||||
| St. First Parkovaya St. Ogareva Varshavskoe highway | Blue | M803 M804 M805 | HUAWEI P20 Pro smartphone from Yula service | 10 | 48,000 rub. | RUB 23,692 | |||||||||||||
| Collector's Prize Table | |||||||||||||||||||
| Rostov embankment St. Sretenka St. Polyanka | Pink | M806 M807 M808 | Certificate for 1,000,000 rubles. for purchase in the app/on the Youla website www.youla.ru until 04/01/2019 | 2 | 1 000 000 rub. | RUB 536,308 | |||||||||||||
| Rublevskoe highway St. Vavilova Ryazansky avenue | Orange | M809 M810 M811 | Certificate for 100,000 rubles. for annual shopping on OZON.ru until 12/31/2019 | 18 | 100,000 rub. | RUR 51,692 | |||||||||||||
| St. Nagatinskaya St. Zhitnaya | Brown | M801 M802 | Electric scooter from Yula service | 25 | RUB 28,733 | RUB 13,318 | |||||||||||||