Many studies conducted by scientists in various parts of the world prove that processes in the economy have clearly defined relationships. In the context of globalization, such relationships extend not only within the economy of a single country, but also link different economies through cause-and-effect processes. In fact, we are talking about the effect of running circles on water. The reader will wonder, what is the point of such a preface?
The last decade has shown the presence of a very clear hierarchical structure between small businesses in different countries. Despite a number of significant political issues (we are talking about sanctions against Russia from the West) and, of course, the mental characteristics of different countries, there is a clear relationship between the emergence of new and profitable areas of small business in different countries. Thus, most new trends originate in the United States, gradually “moving” to Europe and then spreading in waves throughout the world. Perhaps such a statement is not entirely patriotic, but at the same time it clearly characterizes the situation and gives great advantages to small businesses in Russia. In fact, by comparing new popular business ideas of 2013 in the USA with the same rating of new and popular ideas in Europe in 2014, we can say with a 95% guarantee which ideas will be in demand in 2015-2016 in Russia. After all, it is worth clearly remembering that in the West, new startups are keeping pace with growing demand from consumers, and the citizens of our country are no different in their needs from Europeans and Americans. As one classic said, “You can’t forbid living beautifully.”
It is worth noting that the proposed rating of the “hottest” directions for starting your own business contains a wide variety of directions and areas, ranging from the now popular Internet to the creation of completely traditional mini-workshops. The only thing that really unites all these new business ideas is the huge demand among American and now European buyers, which actually guarantees a quick and, most importantly, successful start
Over the next week, we will analyze 14 new popular business ideas in Europe, do not forget to subscribe and receive article announcements in your email, there will be no spam, I guarantee that.
#14 – The latest in Europe's best and newest small business ideas is microbreweries. Of course, it’s difficult to call it new, but microbreweries received a “second wind” in the vastness of the United States in 2013 and are already re-conquering “old” Europe. More details about why this happened.
No. 13 – in the honorable thirteenth place is an idea characterized as a business with super minimal investments, in fact, you don’t need to invest anything, your own labor and skills are enough, we’re talking about individual fitness trainers.
No. 12, the development of technology has given rise to a boom in freelancing all over the world, but the trend has received a rather interesting continuation. The services of virtual assistants have emerged as a new type of freelancing. Consumers liked the direction so much that today we can talk about a boom in this business idea - .
No. 11 Where would we be today without the Internet and e-commerce! European business is no exception, which began to look for new niches, sort of like the old idea of online services for comparing products.
No. 9 IT security is one of the most competitive areas of the industry, however, the introduction of a new policy for the use of private gadgets (the so-called BYOD) creates a completely new niche in which the creation of .
No. 8 The emergence of new computers characterized as a super economy option, in fact a computer. costs about 25-30 dollars not only opens up new opportunities for consumers, but also serves as a new direction for business and so on accessories for Raspberry Pi
Europe is a recognized leader in the number of creative ideas for new businesses. The specifics of life and mentality contribute to the emergence and subsequent implementation of non-standard projects. They are quickly gaining widespread adoption and impressive revenues. Startups that are successful in the West may well become profitable businesses – both in Russia and in other countries. The new 2017 items discussed below can become a source of inspiration for finding a successful investment of money and effort.
1. Ideal jeans store for men
It’s a rare man who likes to spend hours walking through shopping centers in search of the necessary thing. The problem is with the visual choice of model and suitable size. A real find for male representatives was the Hointer jeans store. The simple and functional layout of the product, modern technology and the lack of intrusive service attract men like a magnet. The jeans are not folded in neat piles, but are hung with the front side facing the buyer, each in a single copy. Using the QR code on the labels, you can easily find out which of the fitting rooms already contains the desired model of the appropriate size. After trying on the jeans you like are taken to the checkout, those that don’t fit are sent to a special hole. The advantage of such a store is significant savings on square meters and employees.
2. Shopping with delivery to the place of arrival
A relevant service for cities with an airport will be the delivery of groceries after an online order to the place of arrival. Tired passengers will be grateful for the opportunity to go home without queuing at supermarkets. The idea was implemented by the Woolworths chain of stores in Melbourne (Australia).
3. Products without packaging
The Bulk Barn company offers loose, and most importantly, cheap goods: cereals, nuts, teas, pastries, dried fruits and much more in large vending machines with transparent walls. The lack of packaging greatly affects the price. Since its inception, the company has expanded to 200 branches and increased its product line to 4,000 items.
4. Weight controlled restaurant
The fashion trend for a beautiful athletic body has made the idea of opening a restaurant where you can calculate your dinner based on the number of calories truly “golden.” This service is successfully offered by the Hitzberger restaurant (Switzerland).
5. A restaurant with the opportunity to earn money for visitors
The Logbar bar in Japan gives its visitors the opportunity to create their own cocktail recipe on the iPad. The bartender will mix the ingredients, and the visitor will enjoy the taste of his invention. You can give the drink a name and save it in the bar map. If another visitor chooses the invented cocktail, the author will be credited 50 yen for each new order.
6. Cafe for cyclists
A healthy lifestyle and the desire to help the environment increase the number of bicycles in cities every year. People began to often switch from cars to two-wheeled vehicles, while the infrastructure of cities is well developed for the former, but neglects the latter. In Zurich, cafes where you can have a snack without getting out of the saddle are very popular. There are special tables for parking, where meals are taken. Convenience and accessibility attract not only bicycle riders, but also motorists and pedestrians.
7. Automated bike rental
As with the bike café idea, the offering is influenced by modern lifestyles. For those who do not have the opportunity to buy a bicycle, instead of taxis and public transport, rental services will be in demand. The delivery points are automated and brought to perfection. Anyone can take a vehicle in a few seconds, pay for it in cash or by card, and rent it out for a similar rental without bothering themselves with the journey back.
8. Free gym
Expensive memberships become a barrier for everyone who wants to visit the gym. What are the benefits of opening a free gym? A huge flow of customers and the opportunity to receive large incomes from the sale of related products and advertising space.
9. Pizza in a cone
Pizza in its usual form is a costly food in terms of production time and inconvenient as an “on-the-go” snack. The Italians came up with a way out of the situation. The dough is made in advance and rolled into a cone, which, when ordered, is filled with filling and brought to readiness in the oven. Compact in size, convenient for a quick snack, crispy and endlessly tasty, PizzaCono is gaining popularity in all cities of the world. The idea would be a great startup in a city where it has not yet appeared.
10. Vending machine for tourists
Towels, umbrellas, sunglasses, toothpaste and other essential items for any trip are often forgotten at home. In Germany, they came up with the idea of installing the Berlinomat Design Automat, which supplies travelers with everything they need at train stations and airports.
11. Hotel for children
An excellent solution for parents who have no one to leave their child with during an event or trip. The hotel is a camp available at any time of the year, where the baby will be looked after by experienced educators, entertained by animators, looked after by doctors and given delicious food by the chef. Given the busyness of modern parents, the idea has become widespread in the West.
12. Sausages with drawings
An amazing invention for children came from the Feldhues company (Germany). It was proposed to make sausage in such a way that when cut, you get pieces with pictures: bear cubs, hares, dolphins and other cute pictures. Over time, a range for adults and a service for making individual designs appeared. The result of a successful business proposal was the expansion of a small store to three plants with a wide range of products.
13. Tours for tourists with impaired vision
Services for people with disabilities are beginning to be in widespread demand. In the process of preparing trips for people with low or no vision, groups are recruited, half consisting of tourists with good vision, who help the first to enjoy the trip and experience the beauty of the surrounding places.
14. Vending to relieve stress
The European fashion for psychotherapists, trainings and other things that help restore emotional health has moved to a new level. A business idea in the form of placing machines on the street to release negative emotions began to gain popularity. For example, the machine will dispense dishes that can and should be broken. After which a special employee will clean everything carefully and quickly. The service is in demand among young people and teenagers who burn off energy and have fun with the help of power.
15. Shop with food kits based on recipes
The idea is suitable for both gourmets and busy people who don’t want to spend a long time searching the store shelves for the products they need. An example of successful implementation was the Kochhaus chain of stores. All goods inside are on separate tables, on which photos of dishes with descriptions are located and the necessary ingredients are selected in the right proportion. Perishable foods are placed in refrigerators next to tables.
16. Printing short messages
Important, valuable information for many remains forever in our computers and smartphones. Tx.to company offered a unique opportunity to print and save all valuable correspondence as a keepsake. The service makes it possible to archive correspondence from any messenger (viber, whatssapp, and others).
17. Barzahlen service for online stores
For those who do not accept credit cards and are not comfortable with online banking, a system has been developed that allows, when purchasing online, to print a receipt with a barcode and pay for it in any convenient store (which is a partner of Barzahlen) at the checkout, after which the seller online The store will immediately send the goods.
18. Narrow professional consultation
The idea of Michael Franke, an insurer from Germany, became a successful satrap. The entrepreneur helps his colleagues understand the nuances of insurance offers, identify pitfalls, compiles and publishes company ratings.
19. Pay for travel with a smartphone
Every second European from developed countries has an application installed on their phones that allows them to pay for travel directly on their phone. The idea is suitable for proactive entrepreneurs who are able to take on complex organizational issues.
20. Smart technologies
The Babolat Play company (France) proposed a tennis racket that can monitor the game online and analyze its indicators, which makes it possible to adjust the tennis player’s game in time. The idea is also relevant for other areas of life. The introduction of such technologies makes people's lives easier and raises the level.
21. Window rental service for advertising
A new product from Holland is advertising on the windows of buildings. Owners of premises register in the “Add My Window” project, the system evaluates the location and their business. After the assessment, company managers send advertising perforated stickers that transmit light well and do not affect the interior lighting of the premises. Monthly payment to landlords is 150 euros.
22. Mobile hotel
Whitbread's Scandic To Go hotel stays wherever the guest wishes. Fields, meadows, roadside areas: any place accessible for a trailer. The service is becoming increasingly in demand due to the growing desire among tourists for a secluded holiday in comfort. For a night spent in a mobile hotel, you will have to pay $328.
23. Twitter hotel
A hotel called “SolWave” offers sociable tourists a vacation with Twitter services. Guests can chat in a general chat, make acquaintances, participate in competitions and sweepstakes, and talk in private rooms for four. To order drinks, just leave a message with the hashtag #FillMyFridge. With the popularity of social networks, this is a relevant idea in any country.
24. Renting identical cars
The Silvercar company can be considered a successful startup that gained rapid popularity and good income. The peculiarity is that the company rents out cars of only one make and model – AudiA4. Customers do not have to get used to new cars every time, and it is profitable for the company to serve similar models. All the necessary data on city navigation is integrated into the car control panel, and you can order a car from your smartphone through the application.
25. Chocolate construction set
The idea was realized in France by designer Elsa Lambina. The buyer is offered a choice of milk, white and dark chocolate in the form of squares, into which a chocolate bar is usually divided. You can choose any filling and insert it yourself into special holes. There are recesses at the top for decorative elements. Such homemade chocolate is in unprecedented demand as gifts for dear people.
26. Coworking center
Free space for communication or work. A modern alternative to cafes, restaurants, libraries and other places where it is customary to spend free time. Payment occurs only for hours spent inside such a center.
27. Hotel for flowers
For travelers going on a long journey, those who are planning to make repairs or have other reasons for leaving flowers without care for a long time, the idea of a plant hotel has appeared and has successfully shown itself.
28. Virtual presence
LiveLike VR is a project that, using virtual reality, allows fans to “be present” at the stadium where their favorite team is playing in real time.
29. Scented varnish coatings
Nail polishes usually have a strong, unpleasant odor. A solution to the problem, which made fashionistas very happy, was proposed by Revlon. The brand has released a series of Parfumerie coatings. The entire line has pleasant, delicate scents that last for 3 days.
“Big Gay Ice Cream”
Now it is a developed chain of cafes, although back in 2009 the activity began with a small van selling ice cream and shakes. The essence of the idea is very simple, but effective. BGIC offers original and amazingly delicious combinations of ice cream toppings: key lime curd, vanilla cookie crumble, pumpkin jam. Another secret of popularity is the original and memorable names of sweets.
"Blacksmith"
This is an unusual coffee shop. Its creators and visitors are fans of the band Queen. In the hall there are photographs of Freddie Mercury and other musicians of the group. From time to time, one of the group's compositions is played in the coffee shop. At this moment, the first customer in line receives the ordered drink for free. The slogan of this promotion is: “When Queen plays, Freddie pays!”
Booty's Street Food
The owners of this restaurant in Louisiana spent a long time traveling around the world and studying the peculiarities of national cuisines. They have selected, learned how to cook and offer their visitors the most popular, classic dishes from street food trucks around the world. But this is not enough for restless businessmen. The highlight of the restaurant was a hidden art gallery located in the restroom.
"Carousel Bar"
In the center of this huge bar is a real working carousel. This is an old carousel. They don't ride on it. The carousel features huge photographs of the most interesting and popular places in the historical Royal Street. Visitors sit around the carousel and watch a breathtaking spectacle of successive pictures of local attractions. Also, the bar offers a huge number of original cocktails.
"Crock Spot"
Translated, the food truck chain's name means "Egg Slut." The choice of the brand name turned out to be very successful; it is funny and instantly memorable. But the main feature of the business is that all dishes are prepared using eggs. There are also amazingly delicious signature recipes. It turned out that many people are willing to pay for it. The network is extremely popular and continues to expand, opening new locations.
Forbes Island
This restaurant is located on the water in San Francisco Harbor. In addition to the magnificent and rare views from the windows and terrace of the restaurant on the water, visitors are offered exquisite dishes. There are banquet halls and special menus for various holidays. The restaurant is a huge success and is often booked for special events.
"Gatherball"
This is a social network for travelers. When going on vacation, users have the opportunity to receive useful advice from experienced travelers who know the most interesting places on the chosen route. On the Internet you can find out what modes of transport are best to get there, about the best hotels and other features of the route.
This is a mobile application. It gives additional motivation to people who decide to start playing sports. If you visit the gym regularly, pleasant bonuses in cash will be credited to your account, and absentees will be fined. It turns out that those who skip training pay people who managed to force themselves to work out.
"Honor & Folly"
This is a vintage hotel, decorated in the spirit of an inn from the beginning of the last century. The style is perfect, and this attracts many guests. An additional marketing feature is the hotel's regular cooking classes from local chefs.
"Hot Doug's"
This is a well-known chain of eateries in Chicago, which became famous for its original hot dogs. For example, the menu includes rattlesnake sausages. Branded recipes for sauces and appetizers also attract customers.
This is one of the best and most famous burger joints in Boston. Customers love this place because of the delicious food, but the main reason for its huge popularity is the themed menus that change every week.
This is a bar in Los Angeles that offers unique drinks to its customers. Traditional Thai tapioca ball tea is supplemented with liquor. Signature alcoholic cocktails with boba are very popular, and the establishment has no shortage of customers.
This is a restaurant in New York. The specialty of the establishment is its constantly changing chefs. Restaurant visitors have the opportunity to taste the dishes of culinary stars. Also, here they give the opportunity to prove themselves to unknown newcomers. After a week of work, many new stars appeared in LTO.
“MakeItFor.Us”
This is a trading platform on the Internet. Its users have the opportunity to order the production of any items seen in real life or on social networks. Another part of the users are masters of various fields who carry out these orders.
“Maximus/Minimus”
This is a van that makes and sells incredibly delicious and creative pulled pork sandwiches. The van itself is also noteworthy; it looks like a large metal pig. The business operates in Seattle.
“Miso & Ale”
This is a family pub in Honolulu. The owners offer visitors traditional Hawaiian cuisine made only from local and seasonal ingredients. Unique recipes, exemplary service, freshness and ecological purity of products have made the pub one of the most beloved establishments in the city and an attraction for tourists.
Chain of stores in New York. The best tailors work here, making custom-made men's suits. You can place your order online, but you must come to the salon to try it on. The network offers several hundred varieties of fabrics and many models of suits, which can be selected using a special computer program with visualization. Cutters take many different measurements and work using innovative sewing technology. As a result, the client receives a suit that perfectly suits his figure.
“Pangea Pal”
This is an online service for travelers. When going to an unfamiliar city, users of the service find people who live there. Having met one or more local residents, the traveler arranges a personal meeting or receives valuable advice on visiting the most interesting sights, choosing a hotel or places to shop.
A Houston couple bought an old bus, restored it and created an original photo booth. The service is in great demand at various celebrations and parties. Clients order a mobile photo booth very often, because after pre-booking it arrives at the appointed time directly to the place of the celebration.
“Restaurant Jezebel”
This is an upscale restaurant in Austin. Visitors are not offered a standard menu, but are asked about their taste preferences and, based on the information received, a unique gourmet dinner is prepared. Here you can try rare wines, treat yourself to an elegant cigar and receive excellent service.
"SomethingStore"
This is an online store with a very original concept. Customers pay $10, but don't know what they'll get in return until they receive their order. It can be anything - from a piano to household items or a funny hat. Despite the stupidity of the idea, the service has many fans. People are attracted to the pleasant and exciting anticipation and surprise they experience when receiving their purchase.
“The Beer Dabbler Store”
This is a specialized beer-themed store. Here you can buy barrels, original glasses, equipment for selling beer and clothing with the logos of the most famous breweries. The store's assortment includes art and beer-themed souvenirs. Also, customers are offered new items, for example, beer soap or stylish candles in shaped beer bottles.
“The Best Fish Taco in Ensenada”
This is the best place in Los Angeles, serving the most delicious fish taco in the city. Having chosen a narrow specialization, the owner of the buffet has achieved perfection in his field. The local tacos are truly the best in town. The entertainment program of this establishment is also noteworthy. Comedy nights are organized here. The country's best comedians perform on a small buffet stage.
"The Big Board"
At first glance, this is an ordinary bar, of which there are many in Washington. But the establishment has developed a unique beer pricing system. Its value changes depending on demand, just like on a financial exchange. There is a huge board hanging on the wall of the bar, not all types of beer are listed and changes in its price are made in real time. The bar also offers burgers with 1005 natural ingredients.
“The Boring Store”
Translated, the name means “Shop of Boring Things.” Chicago regulars and residents know that the sign directly contradicts the store's actual offerings. Here they sell everything that super-agents might need. The trick worked, there is no end to tourists and local buyers. In fact, the store was created to generate funding for a non-profit training center for aspiring writers located in the same building.
This is an online store that specializes in selling a wide variety of things for people who are passionate about advanced technologies. Among the store's customers are programmers, students, technical specialists, people who create and are passionate about various areas of Internet culture. In addition to things that are advanced and necessary for the creation of new inventions, the store’s assortment includes various trinkets, for example, Minecraft-themed souvenirs.
The idea of this business is to create unique custom perfumes. The company has its own fragrance recipes and invites customers to create new compositions. Everyone has the opportunity to be trained in the basics of creating perfumes. Special courses are held here for students planning to work in the perfume industry.
“Zombie Apocalypse Store”
This is a store in Las Vegas. The assortment of this store consists of everything that may be useful for survival if a zombie apocalypse occurs. Here you can purchase weapons effective against zombies, protective equipment, food supplies and many other things that will come in handy with the collapse of the existing order of things and social structure. Needless to say, the store is extremely popular among tourists, fans of the science fiction genre, and people who organize or plan to attend themed parties?
“Unclaimed Baggage Center”
This store sells items from lost and unclaimed luggage. A certain percentage of travel bags and suitcases never find their owners. After the airline has taken measures to find the owners of the luggage, forgotten and lost items are sent to a special storage facility. The clause in the contract between the airline and the passenger comes into force, according to which, after a specified time, the baggage is opened and the items are sent for sale.
These products make up the store's assortment. They are cleaned, processed and sold to everyone at a low price.
- The newest business ideas from Europe: TOP 12 ideas 2019
- Business ideas from Europe: how to find them
Most entrepreneurs dream of coming up with a new “million-dollar idea” that will bring millions in profits and elevate them to business Olympus. Promising ideas do not appear so often, but do not despair - if you cannot come up with anything interesting, you can use the example of your Western colleagues. The ideas of many projects were borrowed from Western startups, and this in no way prevented them from becoming successful: for example, Pavel Durov took advantage of Mark Zuckerberg’s idea and created the VKontakte network, which, although it did not “surpass” Facebook in the world, still became the most popular social network in Russia and the CIS.
The United States has long been considered the trendsetter in business, but European businessmen can also demonstrate creativity and bring to life extraordinary ideas that can easily be used here. Ecotourism, women's repair teams, production of Euro-timber - these and many other European ideas are successfully working on the Russian market.
The newest business ideas from Europe: TOP 12 ideas 2019
1. Bicycle cafe . Everyone knows what “Makavto” is - McDonald's and other cafes serve customers right in the car. A similar business aimed at cyclists recently appeared in Zurich. A person can come to a cafe and drink coffee/eat without getting up from a bicycle, which is “parked” right on the territory of the cafe directly at the table.
It's no secret that bicycles are a very popular form of transport in Europe, and in Russia, in recent years, special parking lots for bicycles have appeared.
Can this idea be applied in Russia? Yes - especially in large cities. In addition to being convenient for cyclists, this new product will attract the attention of visitors - even those who came on foot or arrived by car.
By the way, you can do another business on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bicycle rental point, where anyone can literally take a bicycle in a matter of seconds for little money, and then return it - to this point or to any other similar rental point in the city.
Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.
2. Free gym.Many people don't go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such a sum, or he may not buy a subscription, doubting that he will go there regularly for a month or, even more so, a year.
Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money by selling additional services or sporting goods. This could include consultations with a personal trainer, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the gym.
Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who simply go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym’s operation to attract customers.
3. Cone Pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they’re in a hurry to get to work), they don’t have time to have lunch (they’re busy at work), and in the evening after work, the last thing they want is to stand at the stove.
This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is rolled into a cone. Thanks to this, pizza can be eaten away from the table, without a knife and fork.
You can organize such a business in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out among other pizzerias.
4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs went further - they installed vending machines at train stations in large cities with sunglasses, towels and other things that travelers often forget.
This idea can take root in any country, because people spend a lot of time at train stations and willingly spend money there. Moreover, if you believe the statistics, the number of Russians traveling is growing every year.
Another unusual vending shop sells... sets of rolls! Japanese cuisine is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe there are already special machines for selling rolls.
If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance
5. Children's hotels. This idea will certainly appeal to parents who dream of taking a short break from their children - or who are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is essentially an analogue of a children's camp: the menu and room design are created taking into account the interests of the little guests. In addition, such hotels must have a medical worker and a psychologist.
This idea will probably take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.
6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - employees often have to stay at work until late. At the same time, not every company is equipped with a break room. The solution is a table that turns into a bed. In its normal form, it is no different from a regular office desk, but once you lower the back panel and fold back the side cover, the desk transforms into a place to rest. In addition, there is a small TV.
The idea of transformable furniture is far from new, but only this table combines furniture for work and relaxation.
It is difficult to say how far this idea can take root in Russian offices - after all, few employees are so “hot at work” that they need a place to sleep. But for small-sized apartments, of which there are plenty in our country, this can be a real godsend.
7. Selfie mirror. Selfies are a real trend in recent years. To avoid appearing in the frame with your arm outstretched. Special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, and your hands can be anywhere.
It's hard to say how popular this idea might be - most likely, the mirror can be bought by real selfie fans who don't mind paying for such a thing for the sake of their favorite hobby. In addition, a large selfie mirror can be rented for various events.
8. Varnish with aromas.The company Revlon, known to all women, has released a new collection of Revlon Parfumerie varnishes - 24 colors with scents that match the desired shade. For example, a Bordeaux-colored varnish has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.
The fact is that ordinary varnishes have a rather sharp and specific smell, which irritates many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant odor, and ideas have already appeared on how to give them a better aroma.
9. Travel on public transport using a smartphone.To board a plane, you no longer have to present a printed ticket - air tickets have become electronic. In large Western cities, applications have already appeared that allow you to buy tickets for other types of transport - while the ticket remains in your smartphone.
By the way, a similar project called “Mobile Ticket” was recently launched in Moscow. Now, to pay for the metro fare, you need to touch a mobile phone that supports NFC technology to the turnstile. Something similar could well be created in other megacities.
10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities are a significant sector in the modern tourism industry. However, people with low vision may not be able to enjoy the ride 100%. An interesting idea came to the mind of the visually impaired travel agency owner Amar Latif - he began organizing special tours for the blind.
During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to experience all the beauty of the places visited.
Creating conditions for people with disabilities is a very popular type of business and area of social policy in the West. Most likely, this fashion will soon reach us.
11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Doesn’t Believe in Tears.” In fact, many people don’t like dirty shoes - but what should we do if in some regions of our country there is dirt and slush on the streets for ten months of the year?
The solution may be a special liquid called Ultra Ever Dry: after treating your shoes with it, your shoes will repel dirt, water, and even sand. This liquid is successfully sold in Europe. In Russia, this business can work in large cities.
12. Restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the number of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.
The advantage of such a business idea is its simplicity. You just need to enter the calorie content of the dishes into the system and add one line on the invoice. People who take care of their shape will certainly not ignore such a restaurant.
Business ideas from Europe: how to find them
If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.
- If you have friends, family or acquaintances living abroad, ask them what exciting new developments have appeared in their market. You can also subscribe to groups of Russian emigrants in Europe on social networks and find the necessary information through them.
- Regular monitoring of foreign business websites. If you speak foreign languages, it is better to subscribe to foreign sites - by the time this information is found and reprinted on Russian-language resources, it may become slightly outdated.
Don't limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. Remember that a good product must satisfy the client’s real needs - only in this case will he be willing to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.
How to test a business idea
A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur make sure that an idea will bring profit and not loss?
You need to determine the demand for the product - this is the most logical method to test a business idea.
- Create a landing page and set up advertising to see if people are interested in your product or service.
- Post an advertisement for sale on Avito or another free classifieds board.
- Formulate a search query and see the number of similar queries on Yandex Wordstat
- Monitor forums and social networks (communities where your target audience is).
The test from business school teacher J. Kraus involves a quick ten-second assessment of any business idea. A good idea might be:
- Oxygen - that is, a vital commodity;
- Medicine (Aspirin) - something you can do without, but it’s difficult;
- A jewel. - products that may not be necessary, but are in demand due to the positive emotions from owning such a thing.
If your idea is neither one nor the other, nor the third, you should think very seriously about its viability.
But Walt Disney used the made-up word Imagineering for tests, made up of two English words meaning “imagination” and “development”. The essence of the method is that 3 teams work to create a product.
- The first ones are dreamers, they simply generate ideas (even the craziest ones).
- The second are realists, trying to turn empty dreams into a real product.
- The third are critics who criticize the product in every possible way.
Take this method into service and run all emerging ideas through the prism of realism and harsh criticism!
It often happens that a sought-after Western business has simply not yet had time to reach our latitudes, and whoever can be the first to implement this idea in Russia can make good money from it. Look for business ideas from Europe, analyze them and implement the most successful ones!
Lawyer: Igor Romanovsky
Migration law
Articles written
Business in Europe has long ceased to be something unusual. Many people strive to find their niche in business in order to develop a new, profitable direction. How to find what you need, and what new products have appeared in recent years?
Now more and more people are going “free swimming” and starting to develop their own business. Those who succeed in this are those who initially implement new, interesting business ideas, the fruits of which will be in demand.
A successful businessman always strives to pay attention to those areas that not only will not lose their relevance in the near future, but will also be at the peak of popularity. Having analyzed the types of businesses in Europe, we can say with confidence that the following are currently on the crest of the wave:
- Information and communication technologies. Phones, computers, software products are now more popular than ever, and if you are well versed in this or have the appropriate specialty, then this direction is just for you.
- E-commerce. In Europe, it is now very popular to shop without leaving home. Therefore, online stores are gradually replacing retail stores. This area is already quite developed, but it’s time to think about your niche in this sector. You will be required to determine the category of products that you will offer, as well as develop a productive marketing system to attract targeted visitors to the site.
- Medical devices. Medicine does not stand still, and new modern diagnostic devices, self-diagnosis, and medical devices are constantly being introduced, accessible not only to professionals, but also to ordinary people. For example, glucometers, blood pressure monitors, breath detectors, inhalers and much more. To start a business in the medical field, it would be good to have experience in this field and significant initial capital.
- Construction. Skilled professional builders are always valued because construction and renovations never stop. It is important in this area to have experience in construction, “golden hands” and to develop an impeccable reputation.
- Environment. You can protect the environment by recycling waste, for example polyethylene, plastic, paper are quite suitable for recycling. Garbage, it turns out, can also bring in good money.
Available types of business, brief overview
Are you considering business options? For you, our review of affordable and profitable ideas.
- You can take the simplest route and buy a ready-made business, i.e. a franchise with an already promoted brand. Your success is guaranteed! Franchises are now offered by a lot of large companies, from online gift stores to construction companies or cement factories. Choose what you like and become rich by developing a ready-made business.
- Growing vegetables and herbs in greenhouses. The case is accessible to almost everyone. First you need to equip a greenhouse. The first greenhouse may be small and imperfect, but growing vegetables is very profitable and quickly pays for itself. Therefore, you will soon be “threatened” with expanding production capacity, which means an increase in capital.
- Production of building materials. In particular, you can take as an idea the production of metal profiles, nails, dowels, concrete tiles, and wooden products.
- Production of cabinet furniture. Find your niche in the furniture business by developing unusual designs for furniture and conquering the consumer market with high quality materials and workmanship.
- Production of semi-finished products. Many start with small workshops with a few employees or organize a family business, then developing into large companies with a popular product. Working with food products has its own subtleties, and you will have to establish contacts with sanitary and epidemiological services.
- Confectionery shop, baking cakes to order, mini-bakeries. Masters of confectionery art will quickly win their circle of regular customers, since no one has canceled holidays and birthdays.
- Cosmetology, hairdressing services, hair and nail extensions. If you are a beauty specialist, then it's time to open your own salon. Initial investments will be required to rent a room, purchase the necessary tools, materials, chairs, mirrors and all kinds of auxiliary devices. Rest assured that this business will quickly pay off if you are an excellent master of your craft. People tend to recommend their hairdresser to their friends and you will soon gain new clients.
- Repair services, glazing of windows, balconies, installation of doors. The initial investment is minimal, but efforts will have to be made to conquer the sales market.
- Restoration and repair of furniture can also generate considerable income, since it is known that modern furniture is not durable and now increasingly rich people prefer to buy antique wooden furniture, which must first be put in order.
- Internet business. This niche is now practically empty and is just beginning to be filled. This is where you can show freedom and imagination. You can start creating websites, writing texts, taking photos and video editing.