Review of the network company NL International: products, marketing plan, reviews. Review of the network company NL International: products, marketing plan, reviews NL International Marketing Plan

Attention! The marketing plan of NL International is constantly being improved. Therefore, at the time you read this article, marketing may be different. To see the current version for today, you can be a company manager and see the current marketing plan in your personal account on the official website. Registration is free and does not oblige you to anything.

Only inside your personal account you can see a 100% accurate current NL business plan.

Update^ Attention! from March to August 2019, NL International announced the “Star 2000” promotion, under which you will be able to close qualifications faster. The "Star" level from 03.2019 to 08.2019 is now 2000 PV instead of 3000!

The NL International company has a five-step marketing plan, according to which cash payments are made to the company's managers.

By building a client market and inviting people to partner, the manager develops his structure, rises through the ranks and receives an increasingly larger structural fee, in accordance with the company's marketing plan.

When calculating monetary rewards, various types of manager volumes are taken into account.


  • Personal volume is the sum of PV points with which the manager personally purchased products for the month.
  • The volume of a personal group (side) is the sum of the PV of the personal and group volumes of managers of the entire structure for the month who do not yet have the Star qualification.
  • Star volume is the sum of PV of managers of the entire structure for the current month who are Star qualified.
  • Group volume is the amount of PV for which the manager himself and all managers in his structure purchased products in a given month.

Five blocks (strategies) of the marketing plan allow the manager of NL International
effectively and consistently develop your business.


It is important to know:

1. When moving to the next block, your previous actions and achievements are not canceled. Each step opens up additional new income opportunities.

2. Interest on the NL International marketing plan is calculated from turnover in PV points, but is measured in dollars
Example: 10% (reward) of 10,000 PV (volume) = $1,000.

3. A mandatory condition for all participants in the NL International marketing plan: in order to be able to receive a structured fee, your personal volume should not be lower than 50 PV per month - this is the minimum activity of the manager.

First block: “Start” strategy

The first strategy is aimed at building a personal group by the manager. In this case, group volume (GV) is used to measure starting qualification. Payment of bonuses for 1 block is accrued from the 1st level of the structure. Starting qualifications:


Second block: “Growth” strategy

The second strategy is aimed at “growing” new Stars in the structure (managers becoming Star qualified). The payment of block 2 bonuses is calculated as a percentage of the GO of your “Stars” and from the side volume of managers in the 1 Star and 2 Stars qualifications. Money comes from nearby levels of the structure. Star qualifications and bonuses:


Diamond Ladder qualifications and bonuses



Third block: “Expansion” strategy

The third strategy is aimed at expanding your “first line”, that is, increasing the number of managers you personally invited to the company. Block 3 bonuses are percentages from the GO of your entire organization.


Fourth block: “Strengthening” strategy

The fourth strategy is aimed at consistently achieving your diamond qualifications. This includes investing in training for managers, which makes it possible to pay for them to travel to seminars abroad.

Diamond Bonus is a percentage of the total turnover of NL International.

Conditions for receiving a diamond bonus

  • 1% of the company’s total turnover (Russia and the CIS) is distributed quarterly (4 times a year) among all managers who have fulfilled the conditions.
  • If you maintain a DS or higher qualification for a quarter, you are eligible for the Diamond Bonus.
  • 1% is distributed in equal parts among managers who have fulfilled the conditions.
  • This bonus is transferred to a special account in.
  • This money can be used to pay for a manager’s trip to company events, for example, the President’s School, or as an additional payment for a trip to the Presidential Voyage.
  • Transferring funds to another account and using them for other needs is impossible.

Fifth block: strategy “Stability”

The fifth strategy is aimed at the stable and long-term performance of high qualifications by the manager. Bonus payments of block 5 are the distribution of 1% of the international trade turnover of NL International among the participants of the Millionaires Club based on the results of each year. General scheme of the NL International Marketing Plan:


I want to become a company manager

You already know that Nl International is a network company. The company welcomes every new client, but its employees and partners are also important to any company.

For any business, it is important to promote what needs to be implemented and for which to make a profit. Without this, you can’t make money, be it selling your knowledge and skills or products. Network companies promote products not only through personal websites, but also thanks to their managers.

The success and strengths of the company lie in successful marketing and thoughtful decisions of professionals.

What do they pay money for?

A marketing plan in the usual sense is part of the company’s strategy; it is a step-by-step instruction that allows you to clearly understand what you should start from today and what you need to achieve.

In ordinary organizations, in ordinary work, planning is carried out by a special department, and analysis of work is strict and thorough. It is impossible to fully see each person's contribution to the work. Profit is not divided in direct proportion to the efforts invested, but depends on the position, immediate superior, and the desire of the employer.

There is nothing like this in the nl international marketing plan.

Let's see what principles the work is based on:

  1. obtaining a ready-made business system (franchise) to develop your business;
  2. personal interest and responsibility;
  3. your approach to work: choosing how you want to conduct business with the support of the company;
  4. the opportunity to earn not only from daily efforts at the end of the month, but to receive passive income for a long time;
  5. the increase in income is proportional to the effort invested in the work;
  6. the ability to convert bonuses into explicit profits (money, products, car).
  7. revaluation of values, allowing you to live better, use eco-products (biological products for linen and dishes), take care of the health of loved ones (energy diet complex, energy slim, greenflash).

First payments

Conventionally, the nl international business plan consists of the following steps: start – growth – expansion – strengthening – stability. Already at the first stage, the manager has the opportunity to develop without his own investments. This is largely due to the mentor. How accessible, openly and honestly he tells a newcomer about IP will make it so much easier for both of them to work. You can watch Peter Chubarov’s video about the specifics of the business and marketing plan:

In the next stage, the newcomer becomes a manager with various categories. Income is summed up from personal volume + group volume + bonuses for the appearance of “stars” in the structure. Therefore, it is always beneficial for a mentor to work conscientiously with newcomers.

You reach the third stage with the status of a diamond mentor. Your task is to attract employees, grow the team, train the team and help them move forward. When promoting new generation products, you need to use them yourself and understand their value.

“Strengthening” speaks for itself - one-time activity is not the key to success, monthly work is required. The last stage is so attractive that it is worth striving to reach it. What bonus is shared between its participants - network business professionals: 1% of all income from the sale of NL International eco-products.

What is an NL International marketing plan in simple terms:

  • register;
  • learn and develop;
  • attract clients and maintain a client base;
  • you invite managers, train and support;
  • You study further: the higher you go, the more skills and abilities you need to develop in yourself.

Two types of income: personal volume and group

The company NL International declares (shows) monthly growth in trade turnover. But some grow, while others barely even reach the first star! What's going wrong and why do managers in the same company have different incomes? It's all about personal interest, the desire to learn, a serious approach and responsibility for your decision.

NL International has two reward systems:

  1. for personal volume;
  2. for group achievements.

Personal volume is personal purchases from which bonuses are awarded according to the IDC system at the start, immediately after registration and ordering from 35 pi.

Group - for the entire turnover of your structure.

In addition, 3 accounts are displayed in your personal account:

  • delta account according to the IDC system;
  • monetary;
  • final gift bonuses.

Delta: for personal purchases and sales, for orders from online clients. They are credited immediately after registration and placing an order from 35 pi vi.

The corporation has its own system for transferring bonuses from a delta account to a cash one. All calculations occur automatically, there are no errors.

Gift: for every 200 pi you receive 3,500 rubles, which you can spend on products.

The business is structured in such a way that, without having “extra” money or warehouses, you receive the first funds for your purchase already when you log in to the system. Activate the contract and earn money!

The corporation operates on the principle of making a profit from group volume. As you can see from the definition, this is income that consists of the profits of the people you subscribe to. The company calls them “first line”. From the moment you have a “first line”, you receive a % of income from your team’s turnover.

you have made purchases for 70 PV, the minimum sales threshold to receive a reward from the group turnover. The system automatically multiplies them by a factor of 0.4, and then by 35 rubles, resulting in 980 rubles. Any sales above the minimum are calculated differently. If you made more than 70 PV, the coefficient for “excess profit” is 0.8. Example for 100 pi vi:

70 PV=980 rub.
100-70= 30 PV
30 x 0.8=24 c.u.
24 x 35 = 840 rub.
Result: 980+840=1820 rub.

The structure at NL International is mobile, qualifications vary from “manager” to nlstar. Depending on how “stars” appear in your group, the class increases, and with it the fee. The more actively you work on your marketing plan, the better organized the structure, the faster your profits grow.

IDC system

IDC is a payment system in the nl store.

The material side of Nl International is well structured and is based on a marketing plan. It is clearly presented in the pictures. For easy understanding, think of IDC as levels in a computer game. Passed one level, received a bonus, passed the second - the next gift is ready for you.

1. Signing a contract with the company and the first money in the account when creating a minimum turnover.

2. As soon as you have completed full activation, the nl marketing plan begins to operate and, according to the rules, you are immediately credited with money according to the marketing plan. Even with a minimum turnover without involving managers, you will receive real money in your delta account. And if you have managers, the check will be higher and after a month of sales, a larger check will be automatically generated in your personal account.

3. Activity+. If you are on your wavelength and sales are rising, then the indicators quickly move beyond 70PV, increasing your income.

4. Tempting level – 200 PV bonus. Having organized a turnover of 200 PV for the first time, you receive a gift certificate for 87 USD, which is credited to your account at the end of the month. It turns out that next month you can pay for products with them, in simple terms - you get goods for free!

If within 3 months you manage to earn 200 PV, the entire unused delta goes to your cash account.

5. Having assembled a team of energetic, positive people who signed a contract with NL-International and drew up a business plan, you begin to make a profit not only from your sales, but also from the sales volume of each person.

There is nothing complicated about the structure. All you need is desire and registration. And we will help you understand the system, tell you about the nuances of the marketing plan, and teach you how to work with Nl International products.

400 240 website website http://site/wp-content/uploads/2017/06/marketing-plan.jpg 15.02.2019 18.02.2019

Have you ever wondered why NL international is so incredibly popular compared to other MLM companies? One of the reasons is the competent marketing plan of the NL company.

The marketing plan includes the following very important principles:

  • allows a beginner to earn money at the very start, even without his own structure
  • creates comfortable conditions for the development of your own structure (explanation below)
  • income growth does not occur linearly, i.e. when you achieve a certain result, your income increases much more than your work result increases
  • famous bonuses: auto bonus, president's school, etc.
  • income is not strictly dependent on your mentor
  • product. It is of great importance and in this case it is environmentally friendly and of high quality

Marketing plan structure

The NL structure has five levels and 13 qualifications (statuses). Steps are a kind of logical division of the career ladder into understandable stages. And what bonuses and in what amount you will receive depends on your status. We emphasize that the difference in income and bonuses for different qualifications is only for , income for LO is considered the same for everyone.

Marketing plan: career ladder of qualifications.

We emphasize that Let's start in order.

Stage 1: start

According to the marketing plan of this stage, beginners receive their first income and begin to build their own structure. The objectives of this stage are to introduce the manager to the world of NL, understand the basics and make it clear that you can make money here.

First stage qualifications: manager - master - master elite - star

The structural income (per group volume) of each qualification is calculated according to the table below. We described in more detail how it is calculated in the article: .

marketing plan: stage 1

As we see, the income from bonuses from your team’s GO will be limited by your still small structure. At this stage, income from LO will be comparable to income from the marketing plan.

Stage 2: growth

Being in the second stage, the marketing plan tells you that you can increase your income not only by increasing your personal and group volumes, but also by growing new “Stars” in your structure. Therefore, it is beneficial for the mentor that everything works out for you and that you, as his mentee, also climb the career ladder. This is what we see in the table below:

level 2 for diamond qualifications

Second stage qualifications: star - 1 star - 2 star - ds - dt - dt1 - dt2 - dt3 - dt4 - dt5

Starting from the second stage and 2 stars qualification, you have the right to a free Mercedes, more details in our article “auto bonus: Mercedes from NL”.

Stage 3: expansion

The point is this: you yourself are already at least a diamond tutor, your structure already has its own stars. All that remains is to expand the team and generate income from the entire structure.

Stage 4: strengthening

The appearance of another bonus in sources of income.

Conditions: confirmation of qualifications from DS and above within a quarter (three months).

Bonus: 1% of the company’s turnover in Russia and the CIS is distributed in equal shares among participants who have fulfilled the 4th stage condition. This is quite a lot of money, considering that the trade turnover is more than a billion rubles.

Stage 5: stability

It's also known as the NL Millionaires' Club. Club members share 1% of the total NL trade turnover (all countries are taken into account) among themselves. Considering that the millionaires’ club includes a very limited number of people, and they share the international income, it’s scary to imagine what kind of bonus they receive at this level.

Let's sum it up

We examined the marketing plan of the NL company and clearly saw that it provides for all the principles stated at the beginning. Having completed just 1/3 of the career ladder, you can already get a Mercedes, not to mention financial well-being.

But, it would be too good to be true if it were simple. It is difficult to develop not only in a network business, but even in your profession, going from junior staff to chief specialist is a difficult task that requires your own marketing plan.

Alexander Ivanov

Greetings, friends! Today I want to tell you about the company NL International, which operates in the field of network marketing. Many have probably already heard about it, because it appears on the Internet quite often.

I decided to make this review the first of a number of subsequent ones, in which we will analyze other MLM companies, their advantages and disadvantages. So, let's go...

NL International is already a fairly well-known network company that operates on the principle of direct sales. Official site www.nlstar.com.

The international brand offers a wide range of products to improve the quality of life, and also provides an opportunity for everyone to receive a good income.


It appeared in 2000 on the domestic market and three years later entered the world stage. NL International is actively developing and its products are already known and in demand in Russia, Kazakhstan, Germany, France and many other countries.

For successful business, the location of the company is of considerable importance.

By the way, to select the most optimal office rental option, it is recommended to use the Roomfi.Ru portal ().

The company produces 15 brands, more than two dozen product lines, and 250 types of products. Currently, 250 offices and 65 stores have already been opened.
Daily online store nlstar.com accepts more than 4,000 orders.

The company's products are trusted by many famous people, such as: Ekaterina Usmanova, Timur Rodriguez, Ekaterina Seliverstova, Rasul Mirzaev, Larisa Dolina, Natalya Shulga. Maybe this is just part of a marketing plan, who knows... But apparently it works))

What does NL International offer?

A complete list of the company's products can be found on its official website nlstar.com. The leading product is the balanced nutrition ENERGY DIET SMART and ENERGY DIET.

Each serving contains all the nutrients necessary for the full functioning of the body.


The products just need to be shaken in a shaker with milk to get 12 vitamins and 11 minerals, as well as protein, fats, carbohydrates and fiber.

You can choose from thick oatmeal, Mushroom and Chicken soup, omelet, as well as Banana, Vanilla, Coffee, Raspberry, Cappuccino, Strawberry, and Chocolate cocktails.


To eat tasty, healthy and varied meals, you can also purchase a branded plastic shaker, which is also available in stock.

ENERGY PRO – sports nutrition (energy bars and cocktails), created in collaboration with the well-known fitness model Ekaterina Usmanova throughout Russia.

She and her students use protein shakes daily and note not only their superior effectiveness, but also their great taste.


The sports products are based on the purest whey protein hydroisolate from France.

The ENERGY SLIM line features weight loss products that allow you to find your dream figure even for those who have long despaired of seeing the desired reflection in the mirror.


In addition, the international company offers teas and drinks, fruit bars, dietary supplements, decorative and caring cosmetics, hair products, and home care products.

Why choose NL


  • Solid range of products.
  • Impeccable quality, which is confirmed by specialized experts, laboratories and scientific institutes.
  • Online store with intuitive navigation and detailed descriptions of each product.
  • Virtual shop in a smartphone.
  • Convenient business building system.
  • Unlimited earning opportunities.
  • No down payment to start working with the company.
  • Prompt delivery anywhere in the world to company offices or addresses.
  • Possibility of cooperation with the company.

Marketing plan NL International

To begin with, I would like to note that cooperation with the company can be easy and productive. Because, for example, NL does not give its partners a discount on products - everyone buys it at the same price.


Thus, there is no need to answer the question every time why “you can’t sell it to me at the price for which you buy it yourself.”

Everyone can familiarize themselves with the company’s business plan at official website. I note that 4 years ago such information was not freely available.

A distinctive feature of the company is the linearity of the marketing plan. In other words, the bonus is formed not only from all personal sales, but also from the sales of all team members.

Based on this, leadership titles are assigned. And the basis for dividing the company’s partners by qualification is precisely trade turnover.

The advantage of the company is constant motivational events, as well as training of partners.

Get instructions

NL International is not just a product, but rather a lifestyle, so heights in this business are achieved by those who are inspired by the idea and make it a part of their life.

Working with this company can be called a promising business without investment, if you like this or that product line. After all, being a consumer of a product in your company is the basis of a network business and the main component of success.


Work and dissemination of information is carried out, as a rule, by many representatives online. But, of course, the traditional method of recruiting new partners through personal meetings and presentations is also acceptable.

Client Club program

A special loyalty program has been developed for the company’s clients, which allows them to purchase products with significant discounts.

In particular, 3% of each purchase goes to a gift account. After purchases are made in the amount of 10,000, 25,000, 50,000 rubles, the bonus will be increased to 5%, 7%, 10%, respectively.


Disadvantages and reviews about the company NL International

By googling on the Internet you can find a number of both positive and negative reviews. The latter are associated, first of all, with intolerance by some people to the components included in the company's products.

I'm sure that some protein bars would please me in terms of taste. But I admit, I haven’t tried it.

Moreover, given the composition of the NL product line, which can be seen on the labels:

“Multiprotein Complex (soy protein isolate, milk protein concentrate, whey protein concentrate), vitamin and mineral complex (potassium citrate, tricalcium phosphate, magnesium citrate, iron fumarate, silicon dioxide, manganese aspartate, vitamin B5, vitamin C, zinc citrate, vitamin E , vitamin PP, vitamin A, copper aspartate, vitamin B6, vitamin D3, vitamin B1, vitamin B12, chromium picolinate, vitamin B2, vitamin B9, potassium iodide, biotin), lecithin, palatinose, maltodextrin, inulin, citrus dietary fiber, flavorings (caramel, vanilla), cellulose gum (stabilizer), tara gum (stabilizer), Enzyme Complex (bromelain, papain), sweetener (sodium cyclamate, sodium saccharinate), beta-carotene (color), natural caramel color, griffonia extract ..."

where, in addition to vitamins, a significant part of the periodic table becomes visible, I preferred to work with 100% natural, domestic coniferous product from Siberia in another network company, which you can find out about.

In my opinion, those companies that also deserve attention are those that are suitable for the majority of people who make purchases on the Internet, and that can be used as a main or additional direction, in parallel with one or another grocery business.


Among these I include the Switips CashBack service, the advantages of which I wrote about here in Telegraph.

This is where I end and will be glad to receive feedback from you so that I can understand how useful the material was.


Subscribe to updates, including Telegram channel so as not to miss new interesting articles and reviews of other network companies.

P.S. I recommend paying attention to free training on Automation of cold contacts, which will help you create a System for attracting partners to your team on full autopilot online. The system works for any company.

P.P.S. By the way, now it is possible to buy shares without leaving home through, as well as open an Individual Investment Account (IIA) remotely.
To buy a small block of shares for testing, you can use the button below:

Buy shares online

Organizing a successful business in real life is quite difficult, because not every person has the organizational skills, analytical thinking and activity necessary to build a profitable activity. In addition to personal data, material investments are also necessary.


Many people who want to free themselves from the orders of their boss and the stable work schedule of the day are considering popular business ideas on the Internet. There are many of them on the Internet, but special attention is drawn to the unique program nlstar.com, which encourages all interested users to organize successful entrepreneurial activities without leaving home!

The international company was founded back in 2000. This business project involves direct sales of quality health, beauty and home products. A fairly popular brand successfully sells high-quality products in different CIS countries, the European Union and America.

“Nlstar” is not only a responsible seller, but also a promising partner for organizing a successful business. Many consider the NL International project to be .

Someone compares the proposal for cooperation with Nlstar International to ordinary network marketing, but this is not entirely true. This project has several characteristic features that definitely need to be studied!

NL International: the essence of the work, features of network marketing

Nlstar International Corporation works with clients from different countries, developing for each region an individual program focused on the mentality of the local population. This is very advantageous, because what may be of interest to a European will not always be appreciated by Russian consumers.

You can start cooperation with nlstar.com International without a down payment. It should be noted that most similar firms require a certain payment from a new participant to join the company. However, unlike competing structures, this project does not provide a system of discounts for partners, which is the main distinguishing feature of NL.

What is the point and how can you make money? This question arises among many users who are interested in partnering with a popular global brand. Yes, in this company cosmetics and other products from the catalog are purchased by distributors and clients at a fixed price.

Program participants earn a certain percentage of products sold, but by transferring funds to a personal account. To get a good income, you will also have to fulfill some conditions of the business plan.

The advantages include the absence of the need to explain to customers from your immediate environment why you do not want to sell products from the catalog at a discounted price.

Marketing plan NL International

The nlstar International company has a five-step marketing plan that brings regular income to both the organizer of a unique idea and distributors who want to earn decent money on a simple business.

You can study the marketing plan from NL International in detail on the company’s official website.

The official representative's task is to:

  • building a client market;
  • campaigning people aimed at motivating them to become a partner of NL;
  • successful sale of goods.

By fulfilling all the conditions of the program, the representative accumulates points and is promoted up the career ladder. As a salary, the distributor receives a monetary reward. When calculating the amount, the company takes into account sales volumes and the number of new participants who came to NL International at the invitation of an existing representative.

The percentages for the marketing plan are calculated from the turnover in points, and the measurement takes place in monetary units. 10% reward = 1000 USD

Important program conditions:

  1. To receive a structured fee, the representative must perform a minimum activity (at least 50 PV per month).
  2. To achieve the title of leader, it is necessary to sell the company's products in large volumes (at least $3,000 per month);
  3. If you want to purchase a large batch of products in one order, you will need to provide informational evidence indicating that the product is not being purchased for your own use, but for real buyers.
  4. During the starting period, company representatives are prohibited from purchasing goods from the catalog in an amount exceeding 1000 USD.

Products NL International

The product range includes health, beauty and home products. Products from nlstar, enriched with nutritional elements that are beneficial to health, are very popular. All products in this category are balanced and based on natural ingredients.

Nlstar products:

  • healthy food for athletes;
  • slimming products;
  • vitamin complexes, dietary supplements and other nutritional supplements with a general strengthening effect;
  • fruit bars and herbal teas;
  • natural cosmetics for men and women of all age categories;
  • effective products for gentle care of the scalp and hair;
  • environmentally friendly powders and other products for washing and cleaning the house.

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