In the early 2000s, the country's birth rate declined sharply. People weren't living in the best of times, and the economy was just starting to go into protracted stagnation. Against this background, thoughts about children appeared extremely rarely, and the number of newborns rapidly decreased. At one point, it became clear that kindergartens were not staffed to the required level. It was decided to close many until better times. And now better times have come, there are more and more young mothers and fathers every day, but there are no more kindergartens.

If you see that in your area, city, region, there is a real problem with sending your child to a good kindergarten, then you need to think about how to satisfy the demand for this type of service.

In one of our previous articles, we talked about how to open a children's development center, an analogue to all well-known kindergartens, only with a limited number of children. The article was more of an advisory and informational nature, and there were very few numbers and specific facts. Many readers began to request a detailed and working business plan for opening a kindergarten.

At first the idea seemed good and necessary to us, but we had no practical knowledge in this area. And just a month ago, our team met a man who has been developing his own private kindergarten for three years. We asked him to give us an excursion into his business, to give advice and recommendations, to introduce him to figures, expenses, profits, and everything that would be of interest to our readers.

I would like to say right away that the kindergarten is open in Moscow, but all the advice is valid for any other city. It is clear that you will have to make a certain correlation by numbers, well, this is no longer a problem, the main thing is to know what to count in the first place, and what to refuse.

Business plan for a private kindergarten

As we have already said, the kindergarten operates in Moscow, and a premises measuring 500 square meters was needed for rent. Rent is not the main expense item, because there are many other mandatory ones. Among them:

• Repairs in the first year - 100 thousand rubles. This is a one-time investment that is necessary in any case. No matter how good the premises are, you will have to modify something, taking into account the fact that it will be a kindergarten. In the future, repairs will be local and not so expensive.

• Fire safety equipment, alarms, panic buttons - installation 30,000 rubles, maintenance per year 100 thousand rubles. You should not skimp on safety, because you will be working with children whose lives their parents have entrusted to you.

• Contract with a private security service – 1 million rubles per year. It's not cheap, and you can find more loyal services. The price depends on the scope of services that the private security company offers.

• Furniture, equipment, inventory, toys, dishes, etc. - from 5 million rubles.

Current expenses:

• The rent for the premises is 500 thousand rubles per month. It would be ideal if the premises already exist, because a significant expense item would be eliminated. Otherwise you will have to pay quite a bit. Also, premises of this size, and even non-technical ones, are not so easy to find. This is the first place to start.

• Utilities – 80 thousand rubles

• Food for 40 children and 20 employees – 200 thousand rubles

• Consumables. It all depends on how intensively you work and use everything. In this case, it is 60 thousand rubles per month.

• Salary, bonuses, social benefits and taxes – 1.1 million rubles per month.

• Advertising – 100 thousand rubles. Here it’s up to your wishes, but at the initial stages such expenses cannot be avoided.

Income:

• Entry fee (a kind of membership) – 68 thousand rubles

• Monthly payment. The kindergarten operates 9 months a year and closes for the summer. For 40 children, the fee is 25 million rubles per year, which is approximately 5,750 rubles per month.

• Individual lessons with a child (drawing, foreign languages, singing, etc.) - 100,000 rubles per year.

• Short-term groups (up to 8 children) – 500 thousand rubles per year.

Minimum staff for a kindergarten

Employees are an integral part of your business. In this business plan, we will indicate the required minimum of employees that must be in place for the normal functioning of the kindergarten. In the process of activity and development, you can attract more and more new people who will expand the network of services provided and increase your earnings. These could be teachers of foreign languages, art, and music. But at the initial stage you will need:

• Each group has 2 teachers and a nanny. In our case there are 2 groups.

• Musical director

• Child psychologist who specializes in preschoolers

• Speech therapist

• Kitchen staff – a cook and two assistants

• 2 nurses

• Territory cleaner

• Caretaker or building worker

To obtain this type of license (to conduct educational activities), you need:

• Copy of the enterprise charter

• A copy of the premises rental agreement or purchase and sale agreement

• Conclusion from the SES and firefighters

• Educational program plan. What, how, how and why you will do

• Evidence of the availability of material and technical capabilities to carry out such activities

• Information about teachers, their work experience, education

• Information on the number of children in kindergarten

As you can see, you need to collect a lot of documents, get more than one permit, and go through dozens of authorities. And that’s all if you decide to choose NOU. To open a regular private kindergarten, you need to register as an individual entrepreneur. There is no need to obtain any licenses, and the requirements from regulatory authorities are much lower. For example, if an individual entrepreneur violates some SES norms, he will pay a fine of 1,000 to 3,000 rubles. For non-state educational institutions, these same violations will cost 20-40 thousand.

If you decide to open a kindergarten in an apartment, then let’s say right away that this is not entirely legal. Firstly, you will have to negotiate with the SES and firefighters, because it is practically impossible to comply with all their instructions in the apartment. And the earnings here will also not be very comforting. Even in a spacious apartment you can work with a maximum of 10 children.

The best option for a home kindergarten would be to use a cottage. In it you can educate 40-50 people, and at the same time bring everything to the required safety standards. The best option would be to register you as an individual entrepreneur and name the kindergarten as a Child Development Center (CDC) or a Child Care Center (CCC).

The algorithm of action for a kindergarten at home is similar to that for a non-state educational institution, only without obtaining unnecessary licenses and permits.

Kindergarten business plan: personnel recruitment

Your kindergarten staff is the foundation of a successful business. You need to understand that it is the people you choose who will communicate with the children, the children will tell their parents about him, and they will tell their friends about him. A good teacher, nanny, excellent cooks - this is your goal and guideline.

But no matter how document professionals people are, you must interview them under very close scrutiny. You can even set up a camera, record everything you say, and then track reactions to certain questions. Always hire new people with a mandatory probationary period.

In any case, you will need:

• Educator- This is the person who should inspire trust and respect in parents. He must think in the same social language as young mothers and fathers. A required requirement is a specialized higher education and work experience. It would not hurt to find out why the person quit his previous job, what was the impetus for such a decision, take the phone number of the previous manager and personally find out everything that interests you.

• Methodist– a person who draws up methods for raising and developing children. This is not a theorist who knows about children from books and lectures of the institute, this is a practitioner who has worked in a state kindergarten, easily finds contact with parents, and knows modern trends in the upbringing and development of children.

• Psychologist. You shouldn't hire a young specialist. Although there are a lot of smart young psychologists now, it’s not worth the risk. Take a person with experience, but he must not be of Soviet caliber. The person must be middle-aged, up to a maximum of 35.

• Director. If you yourself have nothing to do with pedagogy and have never encountered kindergartens, then you need a person for the position of director who can organize the proper activities of the kindergarten.

• Household worker. Any household worker, even that same cleaning lady, must clearly understand that your kindergarten is not a government office where everything is government-owned. He must be economical and hardworking. He must perceive the kindergarten as something of his own and work with appropriate dedication. From you there is a good salary and motivation, from the economic worker, quality work done.

Employee retention and development

If you want to be the best, always go one step ahead of competitors, use current methods and approaches to education, then you need to attract super professionals in their field. But such people will have to be motivated so that they stay with you and do not go to work for a competitor. It is clear that the best motivation is an increase in wages. But it is necessary not only to increase it, but to involve employees in such a way that they receive bonuses for certain achievements.

Also try to create a team atmosphere. Holidays, joint vacations, birthdays - everything should unite your team, everyone should feel that they are part of something big and important.

Many girls are thinking about opening their own kindergarten. I think it’s no secret that this business is better suited for women. And if a girl becomes a mother, then after two years the desire can develop into a need. Why give your child to someone if you can organize your own kindergarten. If opportunities allow, then you need to try. Here are some tips that will definitely help those who decide to engage in this risky and very responsible business:

1. If you have never worked in this field, then you do not need to shoulder all the responsibilities. It is better to hire a director with experience in an administrative position and a pedagogical education. Ideally, if this is the former head of the kindergarten. The director can significantly simplify your life, because he will help you select good and professional staff, choose a room, equip it with the necessary furniture, etc.

2. Justify the choice of premises. It is very good if you have suitable premises in your property. This will remove most of the costs. But, most likely, you will have to rent the premises, which will entail additional risks and responsibilities. Try to establish a trusting relationship with the landlord from the first days, to make him a like-minded person.

3. Make friends with SanEpidemService employees. This should not be an evil official whose arrival you are afraid of, but a real friend who will advise, help, give advice and recommendations in order to avoid unnecessary problems and fines in the future.

4. Be sure to familiarize yourself with the regulatory framework for running your business. Understand all the intricacies of taxation. This will allow you to build your business more efficiently and legally.

5. Always monitor the ratio of income and expenses. Many kindergartens introduce entrance fees to cover certain risks and gain additional profit.

Sincerely, Anatomy of Business project March 17, 2014 8:25 pm

Approximate data:

• Monthly income – 156,000 rubles.
• Net profit – 30,600 rubles.
• Initial costs – 315,800 rubles.
• Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a small private kindergarten with calculations.

Description of service

The private kindergarten provides services for parents to look after their young children (from 3 to 7 years old). The organization is small and is designed to serve 10-12 children at a time. The list of services provided includes keeping children in kindergarten, meals, walks, and classes. Overtime stay of a child in kindergarten is not provided. The organization itself will be located on the ground floor of a residential building; the apartment will be converted into non-commercial real estate in advance. In this business plan we will consider the option of renting real estate. But if you have your own apartment on the 1st floor, then your expenses will be significantly reduced and your profits will increase.

Market analysis

Today the problem of placing a child in kindergarten is very acute. There are not enough government institutions like this. Parents wait a very long time for their turn, sometimes it takes several years. In such a situation, many try to find an alternative solution to the problem. Private kindergartens are becoming increasingly popular.

As a rule, the urgent need for childcare is felt by parents of children who can already talk and walk. Age category – from 3 to 7 years. Older age is not relevant at all, since children are already going to school. Very young children require careful care and supervision. Mothers usually sit with them, and for this they are granted maternity leave and child care leave. The greatest demand is observed in the middle age category. It is these children that the entrepreneur will recruit to the kindergarten.

This type of business is especially relevant for women with pedagogical education. They will be able to simultaneously be a business owner, a teacher, a cook, and a cleaner, if necessary. Therefore, such an enterprise has a certain feminine “accent”.

The limited number of municipal kindergartens causes a large difference between the large (constant!) demand for kindergarten services and supply in this market sector. There will always be clients in this type of business. Moreover, they are likely to become regular customers. This will reduce advertising costs.

In general, it is better to open such a private kindergarten in an area of ​​the city where wealthy families live. They, as a rule, resort to the services of such organizations, having greater confidence in them. Thus, portrait of a potential buyer will look like this: these are families with a child aged 3-7 years, their income is set at an average level and above average (you should focus on the last category).

The main competitors will be other private kindergartens located nearby and municipal institutions of this type. The main weapon in the fight will be the professionalism of the staff, the provision of quality services, as well as unusual offers (for example, conducting martial arts or dance classes by a professional trainer). It makes no sense to make the cost lower than the market average - in this case, the costs simply will not be recouped and the organization will not generate any income.

SWOT analysis

Before opening a private kindergarten, you need to familiarize yourself with the existing threats and opportunities. The former can hinder the successful development of the enterprise, while the latter, on the contrary, accelerate it and provide additional income.

Factors influencing an enterprise are usually divided into external and internal. A private entrepreneur cannot change the first. However, he can minimize the influence of negative factors and use opportunities for his own benefit. External factors include:

1. Possibilities:

• The level of competition is not great, since opening a kindergarten today is quite difficult; this type of business requires considerable initial costs.
• Providing a wide range of services.
• Possibility of attracting investments in this sector of the economy.
• Low level of advertising costs.
• Changes in legislative acts.
• Low fines for individual entrepreneurs (about 1-3 thousand rubles).

1. Threats:

• High level of bureaucratization in this area.
• Decline in the level of income of the population due to the crisis.
• Presence of financial barriers to entry into the market.
• The need to prepare documents for transferring from the category of private kindergartens to non-state educational institutions.
• Strict requirements from the SES and Fire Inspectorate.

The owner can try to eliminate internal factors if they are negative. And those that have a positive impact on business can not only be used for good, but also their influence can be strengthened. Internal factors include:

1. Strengths:

• Possibilities for further expansion.
• Selecting a territory where the level of competition is minimal.
• Convenient location for service users (in this case, the kindergarten will be located in an area where wealthy families live).
• A large number of specialists in this field (many will agree to work for your organization, since municipal kindergartens offer very low salaries).
• There may be an increase in the cost of services provided.
• The entrepreneur has experience in this field.
• Availability of various advanced training courses.

1. Weak sides:

• High level of fixed costs.
• Lack of any client base, the need to find clients.
• High responsibility, serious consequences are possible (in case of injury to a child, for example).
• Inability to meet increased demand (the presence of a small number of children's places will not allow).
• Need for serious repairs.
• High level of costs for necessary equipment and furniture.
• Decrease in the quality of services due to lack of motivation among staff.

It is important to understand that certain factors may not be present at a particular enterprise. Here it is important to conduct research on the local market and working conditions.

Opportunity Assessment

The private kindergarten will operate 5 days a week. Working day from 7:30 to 18:00. To avoid problems, we hire a teacher at one and a half times the rate.

A drawing and music teacher will come to the kindergarten separately. Only 2 times a week. They can be arranged as part-time workers or carried out as outsourcing. In our case, we chose the second option to eliminate the cost of paying insurance premiums.

One teacher will work with children. His responsibilities include looking after children, doing exercises, taking a daily walk (1-2 times a day), conducting developmental activities (counting, ABC, etc.).

You can hire one of the housewives living in the same building as a cook and cleaner. She will come 3 times a day.

The kindergarten will be located in a 3-room apartment.

Please note that there must be facilities for sleeping, playing and eating. In our case, the kitchen will be a place for ready

ki, 1 room - dining room, 2 room - playroom, 3 room for sleeping. The playroom will also have an activity area.

It is worth choosing an apartment with a separate entrance on the ground floor.

At the time of admission to kindergarten, parents must pay an entrance fee. From one child – 7 thousand rubles. This amount may vary depending on the region. On average from 5000 rub. up to 15,000 rub. We will count this money separately and use it to pay off initial costs. The total amount will be 84,000 rubles.

Organizational and legal aspects

I would like to immediately draw your attention to the fact that there is no home kindergarten as a legal form of business. Remember that if the name contains the words “school” or “kindergarten”, then it will no longer be possible to register as an individual entrepreneur; the owner will have to register as a legal entity. In this case, you will also have to obtain the appropriate license to organize activities from the Department of Education.

1. . We pay a state fee of 800 rubles. If it is needed, . The OKVED code can be: 85.32 “Provision of social services without providing accommodation”, 80.10.1 “Preschool and primary general education services”, 0.10.3 “Additional education for children”.
2. You can use UTII or. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
3. Please note that an individual entrepreneur with the appropriate name of the organization does not need to obtain a license.
4. It is also necessary to register with the Pension Fund and the Compulsory Medical Insurance Fund.
5. Child care activities are not subject to licensing. It is only important to choose the right name.
6. According to Article 48 " Law on Education", individual teaching activities are not subject to licensing.
7. It is important to prepare a contract for the provision of services. For help in drafting, it is better to contact a lawyer.
8. Don't forget to comply with sanitary standards and fire safety rules!

Marketing plan

Price policy:

The cost will be the same for all clients. It will be set at a level slightly above the market average. This is due to the fact that the main clients will be wealthy people, for whom cost often becomes an indicator of the class of the service provided.

Marketing strategy:

Since the kindergarten will target families living in nearby houses, it will save quite a lot on advertising. Some promotion methods in this case include:

• A sign. It should be big, bright, interesting and memorable. It is important to choose a catchy name.
• Posting advertisements. It is better to do them on high-quality paper, having first written a selling text.
• Consulting potential clients, holding “parents’ day”. On such an evening, you can introduce parents to the available programs and conditions.
• Installation of signs. This will add seriousness to the organization.

But it’s better to exclude apartment crawls. This may put off wealthy clients. In this case, advertisements in newspapers and on television will be ineffective. The number of clients is small, and the costs of such advertising are very serious. In addition, the above methods will help you find potential clients faster.

Calculation of projected income

Average monthly revenue will be 156,000 rubles.

I would also like to say that 13,000 rubles is not the limit. In some kindergartens this figure reaches 17,000 rubles and even higher (If you don’t take Moscow into account, because prices there are 2-3 times higher). We also do not charge additional fees for trips with children to theaters, children's pools, museums and other leisure places.

Production plan

Most likely, the business owner, rather than the landlord, will have to renovate and equip the premises. This will be a minor renovation, the main thing is that the premises comply with all sanitary standards and fire safety measures.

You will have to buy furniture, namely beds (we chose bunk beds to increase the space), armchairs, tables, chairs, kitchen units, cabinets and more. You should not buy very expensive furniture. It is better to choose medium-priced but reliable things.

Equipment you will need is a refrigerator, stove, oven, TV, stereo system. You can also purchase a microwave oven. You don't have to buy a laptop.

It is worth taking care of your leisure time. Let the kindergarten have soft toys, board games, drawing supplies, copybooks, and notebooks. You also need sports corners with mats, ladders, horizontal bars, etc.

In the beginning, you will have to spend a lot of money searching for clients. But you won’t have to deal with it afterwards.

Payments to the teacher and cook will be fixed. The teacher receives 30,000 rubles, the cook – 25,000 rubles. This includes taxes and insurance premiums.

It is possible to arrange additional stay for the child in the kindergarten. For example, for a fee. After all, not all parents work until 6 o'clock. The main part of the income can be given to the teacher in order to stimulate him and provide additional income.

Organizational plan

Initial costs will be 315,800 rubles.

Financial plan

• Profit before tax will be: 156,000 – 120,000 = 36,000 rubles.
• Tax: (we count 15% of the difference between income and expenses) = 5,400 rubles.
• Net profit: 36,000 – 5,4000 = 30,600 rubles.
• Profitability: 30,600/156,000 = 19.61%.
• Payback: (315,800 – 84,000)/30,600=7.6. Therefore, the project will pay off in 8 months.

If the individual entrepreneur himself works as a teacher or the apartment is not rented but owned, then the income will be slightly higher (almost 2 times). Therefore, at the initial stage it is advisable to consider this method. Also, do not forget that in 2-3 years there will be a new set of children and contributions will also replenish the business budget.

Risks

When opening a private kindergarten, you must not forget about possible risks. In this area, the main difficulties that an entrepreneur may encounter are the following:

1. High bureaucratization in this industry

It is impossible to fight this factor. All requirements are stipulated by regulations and laws.

The consequences of this risk can be small (fines for non-compliance with certain requirements) and catastrophic (up to the closure of the enterprise).

Risk can be avoided. You just need to study the existing laws in detail and meet the existing requirements.

1. Frequent checks of the organization

To a greater extent, they will relate to fire safety and the sanitary condition of existing premises. This risk can be considered part of the first.

The possible consequences for individual entrepreneurs are not that significant. are set low and usually do not exceed several thousand.

And yet, it is important that the room meets all the requirements. This will also increase customer confidence.

1. Low level of professionalism of workers

This risk is typical for almost any enterprise. Possible losses: decreased profits, customer departure. As a result, the enterprise may become unprofitable. The saddest outcome is the ruin of the entrepreneur and the closure of the organization.

There are two ways to avoid this risk:

• carefully select personnel, set high demands (but remember that this also leads to high wages);
• recruit workers with low or medium qualifications and provide training.

At the same time, it is important to constantly develop your employees, sending them to training courses, for example. The teacher (educator) must be aware of the latest effective techniques used when working in kindergartens.

1. The need for constant use of available funds

Indeed, it is necessary to spend money on wages, food, and various activities. All these costs add up to a fairly large amount. If the entrepreneur does not have these funds, he will not be able to continue working in this area.

There are several ways to protect yourself:

• create a reserve fund;
• expand the business, increasing income due to economies of scale;
• have your own funds that can be invested in the business.

In extreme cases, you will have to contact the bank for loans, which will negatively affect your income. Part of the funds will need to be spent on repaying the loan and paying interest. Therefore, this method is the least attractive of all mentioned.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Lena Novikova

Photo report on the topic: « Design of kindergarten premises» .

This is an art studio where children study. Wall with children's work.

This is the back wall of the art studio with shelves where art samples and other aids are located.

This is how the ceiling and windows are designed.

This is a wall decoration in one of the locker rooms.

This is a wall in the corridor on which information for teachers is posted.

So I decided to paint a wall in one of the bedrooms.

Locker room in the senior group.

This is a wall in the preparatory group.

A corner of nature in the middle group.

Speech zone in the "Bee" group.

This is the transition to the bedroom.

Corner for parents in the locker room.

Central staircase.

This is the bedroom of another group.

Wall in the younger group.

Corner in the locker room.

Wall near the kitchen with "menus".

This is also a locker room.

This is a parent's corner in the younger group.

This is the wall of the corridor to the nursery. The drawings are made on ceiling tiles.

This is a stairwell.

This is a panel on the staircase as you move to the second floor.

This is a wall in the corridor near the medical office.

Wall in the senior group study area.

Wall in the study area in the preparatory group.

Wall in the bedroom.

I can present many more works to your attention, but only in the next folder.

Publications on the topic:

Everyone wants to send their child to a preschool institution where there is an atmosphere of warmth, coziness, comfort and peace of mind. Our children's.

Topic: “Autumn” Objectives: 1. Intensify the use of color names in speech 2. Learn to answer questions with complete answers; 3. Learn to coordinate.

In Norilsk, Krasnoyarsk Territory, one of three new kindergartens, called “Severok,” opened. the grand opening took place.

Municipal budgetary educational institution "Otradnenskaya secondary school" of the Bryansk region / preschool level.

* The calculations use average data for Russia

1.Project summary

The goal of the project is to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for preschool services. The kindergarten will be a mini-format institution located in a residential area of ​​120 square meters. meters. The mini-garden will operate in short and full day modes. The kindergarten students will be children from 3 to 7 years old living in the Krasnoselsky district of St. Petersburg.

The project to open a kindergarten is socially significant. According to the district administration, there is an urgent need for these services due to the lack of space in existing municipal gardens. As of April 2016, the district requires at least 19 new kindergartens. Opening a private kindergarten will allow parents to find a way out of this situation and use services within their area for an affordable fee.

Investments in opening a kindergarten, taking into account the creation of all the conditions necessary according to the new Sanitary Regulations, will amount to 648.1 thousand rubles. Our own funds will be used to start. The payback period of the project is 14 months. The preparation stage for opening the garden will take 3 months.

2.Description of the industry and company

The tense situation with queues in kindergartens has affected many Russian families. As a result of the demographic crisis of the 90s, the need for kindergarten services decreased significantly, as a result of which many of them, having lost their pupils, closed. If in 2010 there were about 45 thousand kindergartens operating in Russia, then twenty years ago their number was 76 thousand. In the 2013-2014 academic year, there were 43.1 thousand preschool educational institutions in the country. In September 2015, more than 183 thousand children aged 3 to 7 years and 270 thousand children under 3 years old could not go to kindergartens due to lack of places.

Increased attention to this problem began to be paid after the so-called May Presidential Decrees of 2012, when the government was tasked with completely eliminating queues in kindergartens for children from 3 to 7 years old by 2016. In addition to the construction of municipal preschool institutions that began in the regions, the authorities created simplified conditions for opening private kindergartens for business. In particular, individual entrepreneurs received the right to conduct educational activities, and from January 1, 2014, private kindergartens could count on material support from regional sources. A new SanPiN has also come into force, simplifying the organization of a private kindergarten at home within the framework of Russian legislation. Now, to do this, it is not necessary to rent a premises that meets certain requirements - it is enough to refurbish a private house or apartment. According to Rospotrebnadzor, in Russia today there are 2,174 private kindergartens, which are attended by 140 thousand children. At the same time, the number of commercial establishments is growing. The highest rates are recorded in Moscow – 6.7% per year; in the regions this figure is lower and amounts to 3%. However, the level of demand for kindergarten services still exceeds supply. In large cities, there are up to 108 children per 100 places in preschool educational institutions. Since the need for public services is not fully satisfied, the creation of private kindergartens remains a promising and socially significant area of ​​business.

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The goal of our project will be to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for preschool services. The kindergarten will be a mini-format institution located in a converted residential building with an area of ​​120 square meters. m. The mini-garden will operate in shortened and full day modes (up to 11.5 hours). The kindergarten students will be children from 3 to 7 years old living in the Krasnoselsky district of the city. The capacity of the kindergarten will be up to 20 people.

The project to open a kindergarten is socially significant. According to the administration of the Krasnoselsky district, there is an urgent need in the district for the services of preschool institutions due to the lack of places in existing municipal kindergartens. Opening a private kindergarten will allow parents to find a way out of this situation and use services within their area for an affordable fee. The kindergarten will provide services within the legal framework, and its activities will be aimed at stable operation and further obtaining a license to conduct educational activities. The kindergarten will be equipped with a playroom, a sleeping room, a kitchen, and a place for eating. Children will be provided with a daily routine that includes time for games and creative activities, walks, rest, and nutrition.

The private kindergarten staff will include 3 employees. The main organizational responsibilities will be assigned to the owner of the project, who will act as a teacher. As an organizational and legal form of activity in our case, a more acceptable option is individual entrepreneurship (IP). The simplified tax system of 15% was chosen as the form of taxation.

3.Description of services

The kindergarten will provide preschool educational services for children from 3 to 7 years old. Due to the small format, the work of the establishment will be based on the principle of mini-groups. Service fees will be charged on a monthly basis. Prices for home kindergarten services are presented in Table. 1. In the process of developing a kindergarten, it is possible to expand the range of services with paid developmental classes on weekends (psychologist, speech therapist, English language courses for preschoolers, etc.). Due to the abundance of large families, military families and beneficiaries in the area, prices for services are planned to be made as affordable as possible compared to competitors.

Table 1. List of services

To provide the above services, you will need an educational license and permission from Rospotrebnadzor. To work within the legal framework, all the requirements specified in the Resolution of the Chief State Sanitary Doctor of the Russian Federation dated December 19, 2013 N 68 “On approval of SanPin 2.4.1.3147-13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” will be met. " In particular, the following measures will be observed:

1) temperature (21-24°C) and humidity (40-60%) with regular ventilation according to standards;

2)daily wet cleaning;

3) change of bed linen at least once a week;

4) organizing walks for at least 3-4 hours a day;

5)organization of meals in accordance with age standards;

6) correspondence of furniture to the age of children;

7) the absence of aquariums, cages with animals, birds and other animals in the kindergarten;

8) regular medical examination by personnel;

9) compliance of the area of ​​the playroom with the standards (at least 2 square meters for each child);

10) mandatory organization of daytime sleep for long-stay groups.

11) availability of personal bed linen.

12) the use of toys made from materials that are harmless to health and can be wet processed and disinfected.

4.Sales and marketing

Today, the Krasnoselsky district of St. Petersburg is experiencing an acute shortage of places in preschool institutions. According to the local administration, about 300 people apply for places in kindergartens every month. About two thousand more are in line to be transferred from one kindergarten to another. Despite the efforts of the authorities, the opening of temporary stay groups and new kindergartens, the situation cannot be normalized. According to calculations by the district administration, 19 new kindergartens need to be opened to fully meet the demand of district residents. For residents of the area, whose population has increased by 20% over the past 7 years due to extensive development, this problem is extremely acute, but one cannot count on a speedy solution. It comes down to direct appeals to the highest-ranking officials, collecting signatures for various petitions. Unfortunately, the May presidential decrees are not being implemented in this particular case. According to rough estimates, queues for kindergartens in St. Petersburg will be completely eliminated no earlier than 2019.

Due to such long queues and a large number of young families with children, there is virtually no need for large investments in advertising. To attract customers at the initial stage, given the increased demand and the small number of openings, minimal costs will be required. In particular, it is planned to limit ourselves to POS materials – handout booklets, which will be distributed in the multi-storey residential sector of the district. Before the opening, an open day will be held for children and their parents and registration in groups will be organized. Moms and dads will be able to verify the competence of the staff and the availability of all the necessary conditions for a comfortable, safe and useful stay in the kindergarten for their children.

5.Production plan

The kindergarten will be located in the Krasnoselsky district of St. Petersburg. The population of the district is approximately 366,000 inhabitants. The kindergarten will be located in a converted apartment with an area of ​​120 sq. m. meters on the 1st floor of a multi-storey residential building.

The process of providing services will begin with the admission of children to preschool groups. Before the first visit, the child will need to obtain a medical certificate. The daily reception of children will be carried out by a teacher. Before the appointment, he will make sure that the children are feeling normal. Only healthy children will be able to attend kindergarten. If illnesses are detected in children during the day, they will be isolated from other children until their parents arrive or are hospitalized. After admission, the children’s stay in kindergarten will be structured in accordance with the daily routine, which will depend on the age characteristics of the children. The maximum duration of wakefulness for children according to SanPin will be up to 5.5-6 hours. The daily routine will include a walk twice a day (in the first and second half of the day) for a total duration of up to 4 hours, a 2-hour nap during the day, 5 meals a day (breakfast, second breakfast, lunch, afternoon snack, dinner). Food preparation will be carried out from food raw materials directly in the kitchen of the living quarters. In the first half of the day, creative and educational activities will be held for children, taking into account the required workload standards. Physical education sessions will be held in the middle of classes. Walks will take place on the equipped children's playground at the property. The kindergarten will operate on a short and full day basis from 8:00 to 19:30.

To create a private kindergarten, it will be necessary to repair and equip the existing residential premises. 120 sq. m. will be adapted to the needs of the kindergarten. meters. The total investment in real estate and equipment will be 628.1 thousand rubles. The cost of repairs, including replacement of plumbing and cosmetic repairs, will be 350,000 rubles. The walls and ceilings of the room will be finished with materials that allow wet cleaning and disinfection. The estimate will not include communications - the premises are equipped with water supply, sewerage, heating, ventilation and electricity systems. The kindergarten will have several rooms (zones) designed for various purposes. Among them:

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1. Game room for classes and main pastime, games - 40 sq. meters.

2. Separate bedroom - 25 sq. meters.

3.Kitchen - 13 sq. meters.

4.Eating area (dining room) – 20 sq.m. meters.

5. Washroom and toilet – 8 sq.m. meters.

6.Utility room for storing cleaning equipment - 4 sq.m. meters.

7. Hallway with lockers for outerwear and shoes - 10 sq. meters.

Equipping a kindergarten with equipment will require 278.1 thousand rubles. Expenses do not include: gas stove with oven, refrigeration equipment and some other items available. To gain the trust of parents, the kindergarten will be equipped with a video surveillance system. Equipment cost items are shown in Table. 2.

Table 2. Equipment costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
Games room and dining room
	Children's table*
	Children's dining table*
	Children's chair*
	Book corner
	Semi-open toy rack
	Wall shelf
	Toys and gaming complexes
Bedroom
	Single-tier bed, solid pine and chipboard
	Bunk bed, solid pine and chipboard
	Bedding (3 sets per child)
Washroom and toilet
	Towel cabinet with 10 sections
	Plumbing (additional sinks, toilets, etc.)
Kitchen
	Tableware and cutting equipment
	Dishwasher
	Cupboard for storing dishes
Hallway
	Five-section wardrobe for outerwear, laminated chipboard
Other
	Cleaning equipment, disinfectants
	Video surveillance system (4-channel video recorder, video cameras, microphones, etc.)
Total:				278 100

*tables, chairs and beds will be selected in accordance with the requirements of SanPin, taking into account the anthropometric indicators specified in Appendix 1.

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In addition to the owner of the premises, who will perform the duties of a teacher, you will need to hire a nanny and a cook, who will also perform cleaning duties. According to the law, staff will need medical books and undergo regular medical examinations. The staffing table and wage fund for employees are shown in Table. 3.

Table 3. Staffing and wage fund

Taking into account the capacity of the kindergarten for 20 people, the maximum possible gross revenue per month (full-day stay) will be 340,000 rubles. Taking into account the increased demand for the services of children's educational institutions, we can predict at least 75 percent occupancy of kindergartens in the first year. In this situation (in our case, pessimistic) and an average bill of 17,000 rubles. per month, a kindergarten at home will pay for itself by the 14th month of operation. At the same time, the monthly profit will be 52.3 thousand rubles. The current expenses of the kindergarten will include: wages for kindergarten employees, purchase and delivery of food, utilities and other expenses (laundry, disinfection, etc.). Calculations of the main period of work are given in more detail in Appendix 2.

6.Organizational plan

The start of activities is planned for the beginning of the new academic year with the completion of all preliminary procedures and an open day in August. The owner of the premises assumes responsibility for the preparatory period. His responsibilities will also include hiring staff, receiving and maintaining children, and working with parents.

7.Financial plan

Opening a kindergarten will require raising 648.1 thousand rubles, for which our own funds will be used. In Table. 4 shows the starting cost items. Financial indicators for three years of operation of the kindergarten, taking into account 75% load (group of 15 people) in the first academic year and 100% load in the second and subsequent years (group of 20 people) are given in Appendix 2.

Table 4. Investment costs

8.Evaluation of project effectiveness

The project to open a private kindergarten at home is not only distinguished by its social significance and ease of organization compared to large kindergartens, but is also a stable source of income. By recruiting groups at the beginning of the school year, the owner can predict profits over an extended period of time with a high degree of confidence. In our case, with partial load, the starting investment will pay off by the 14th month of operation, and the net profit of the kindergarten will be more than 50 thousand rubles. At the same time, indicated in Table. 1 prices for services may be increased depending on the actual number of applications for services. Project performance indicators for a three-year period of work are presented in Table. 5.

Table 5. Project performance indicators

9.Risks and guarantees

The main difficulties in implementing the project are associated with the preparation process, including construction, registration, resolution of bureaucratic issues, and settlement of issues with neighbors. However, when organizing work and admitting children to groups, the risks are minimized. Taking into account the increased demand for kindergarten services in the area, the project manager has the right to count on the great interest of parents in his project and the full filling of places in the first intake. In Table. 6 reflects the main risks for the implementation of the project, force majeure circumstances, as well as measures that will help avoid them or their consequences.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

№	Risk	Probability of occurrence	Severity of consequences	Prevention measures
	Difficulties in obtaining permits, time costs	Average	Low	Using the services of a lawyer, preliminary collection of documents, in-depth study of the issue, temporary and financial “safety cushion”
	Rising food costs	Average	Average	Changing suppliers, optimizing costs without compromising the quality of service or risk to children’s health, increasing prices for services within the limits of parents’ ability to pay
	Mass disease of kindergarten students, epidemic	Low	High	Compliance with SanPin standards for organizing routines, nutrition, compliance with requirements for premises, materials, etc., timely identification of a sick child during admission, admission of new children to groups after passing a medical examination, timely cleaning and disinfection of premises
	Emergency situation, cataclysm, attack by intruders, etc.	Low	High	Availability of security alarms, surveillance cameras, insurance, fire extinguishing equipment
	Complaints from neighbors to various authorities	Low	Low	Preliminary approval of the opening of a kindergarten with neighbors (approval of the placement of a kindergarten by at least 51% of residents), compliance with legislative norms, occupancy standards, discipline in the kindergarten,
	Decrease in demand due to the opening of new kindergartens by the authorities	Low	Low	Maximum proximity to the children’s place of residence, establishment of strong ties with parents, customer-oriented service, revision of pricing policy
	Losses due to a child’s failure to attend classes (for example, due to illness)	Average	Low	Refund of part of the parents' funds paid from the total amount for food +% depending on the duration of the illness, admission of children to vacant places for a shortened/full day
	Decline in demand for services in the off-season	Low	Low	Enrollment of children in a short-term stay group, additional services

10.Applications

ANNEX 1

Basic sizes of tables and chairs for infants, toddlers and preschoolers

APPENDIX 2

Production plan and main financial indicators of the project in a three-year perspective

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On this page you can download or read a ready-made standard business plan for organizing a private kindergarten for free.

Read also the material about what an entrepreneur needs to consider when opening a private kindergarten How to open a private kindergarten .

As already noted, private kindergartens are becoming increasingly common, especially in large cities. There is a catastrophic shortage of places in the usual municipal kindergartens, and not every family can afford to hire a nanny or governess. In addition, we should not forget that the child needs communication in a children's group. For many, there is only one way out - to send the child to private kindergarten.

Business plan for a private kindergarten

Opening a private preschool institution, as well as the process of raising a child itself, is a very difficult and quite troublesome matter due to the difficulties of obtaining permits and other restrictions (in particular, requirements for the premises of a kindergarten).

The first step on the path to a private kindergarten is to register a legal entity and select a premises that meets all standards, the area of ​​which will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.

If we are talking about a large project, then the best option would be to rent the premises of a former state kindergarten from the local authorities. In this case, you will not have to pay for refurbishment of the premises, since such a building already has a kitchen, sports and music rooms, bedrooms, etc.

When it comes to creating home kindergarten, then you must have a fairly spacious, bright room with a separate room (at least one) for children. Usually, for a small private kindergarten, premises are rented. This could be an apartment, a cottage, or renting a suitable space in any existing educational institution. For example, renting a four-room apartment will cost on average about 40-60 thousand rubles per month.

To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, and obtain opinions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten must be equipped with special children's furniture, equipment for sports and recreational procedures, and a fire alarm.

The set of necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can range from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), the presence of qualified teachers is mandatory.

In addition, you must take care of medical care for your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the listed organizational issues, your business plan for a private kindergarten must include all the necessary financial calculations, which will be different in each case.

Necessary costs include:

1. the cost of purchasing or renting premises,
2. cost of repairing the premises (if necessary),
3. the cost of the necessary equipment and inventory,
4. Communal expenses,
5. staff salaries,
6. food expenses,
7. laundry and general business expenses.

Income will vary depending on the services and conditions of a particular private kindergarten. It’s one thing if you are drawing up a business plan for an elite private kindergarten, and quite another thing - a small kindergarten for a group of 5-7 children of your friends and neighbors.

Average cost of a child staying in a regular private kindergarten– 15 thousand

rubles per month. If you have a group of 15 people, then the income, accordingly, will be from 225 thousand rubles. Additional income can come from various leisure activities, weekend groups, clubs, etc.

You can download a ready-made business plan for a kindergarten here

You can also download a sample of a ready-made business plan for a private kindergarten on our website.

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How does a modern kindergarten project differ from projects of previous years?

In the CIS countries, you can find the same type of kindergartens everywhere, which completely fail to cope with all the needs of children. Although such buildings were built decades ago, no one is going to demolish them, even considering the fact that they are outdated and completely unsuitable for raising children.

At the same time, it is simply impossible to do without major repairs of these buildings, since many kindergartens have problems with leaking roofs or cold rooms. The most amazing thing is that Soviet kindergarten designs are still in use today.

However, everything is not so bad, because recently outdated templates and architectural solutions are used less and less. They have been replaced by newer templates and designs that combine all the essentials for children. It is pleasant to be in modern kindergartens, because they are light and cozy, and properly selected climatic conditions do not force children to sit in cold rooms in winter and too stuffy rooms in summer.

Modern standard project of a kindergarten

To get a good kindergarten in which children will feel comfortable, it is necessary to completely revise the projects of kindergartens of previous years. It is necessary to leave all the positive aspects of Soviet projects, completely remove the weak ones, correct mistakes, and add new functions to kindergartens. This is the only way to get a modern building that is ready for many years of use.

Modern daycare centers have better layouts and more features. Also, recently attention has been paid to landscaping the area adjacent to the garden. The way kindergartens look externally has also changed, because not only the interior of the building, but also the exterior is being thought through. Therefore, it often happens that the kindergarten becomes the architectural center of the area.

Can standard kindergarten projects be unique and interesting?

If we again talk about kindergartens that have remained since the Soviet period, then it should be noted that they are not distinguished by their uniqueness. They are all gray and faceless, which is why children are bored in them. But modern kindergartens can differ from each other even in their layout and building facade.

Modern kindergartens also differ in color scheme. After all, you can focus your attention on facing the facade with red brick, or choose calmer tones, for example, beige or gray. But it is best to turn your attention to bright options, as they are more interesting for children.

Therefore, when decorating a kindergarten, you can not be afraid to mix red, blue, green and other bright colors. Children will love it if the building has an unusual shape and combines all the colors of the rainbow.

Possibilities of modern kindergarten layouts

But it’s not just about the appearance of modern kindergartens, because that’s not all. You also need to make sure that the building’s capabilities are sufficient for the comprehensive development of children. For example, swimming pools in kindergartens are no longer uncommon. This is especially true for large cities.

A small swimming pool can be located next to the kindergarten, but most often it is located indoors, which makes it possible to use it at any time of the year. The pool is very important, because swimming lessons develop the child’s still fragile muscles, improve posture and help strengthen the immune system.

It is also necessary to equip music and physical education rooms, because a kindergarten cannot do without them. They should be slightly larger than the rest of the rooms.

If we talk about the gym for physical education, then it is quite obvious that the more free space in the room, the better, since this provides greater freedom of action. If the room is large enough, you can even play football or volleyball in it, which will add variety to your regular physical education class.

What else can a typical project of a kindergarten for 80 places include?

Of course, in kindergarten there should still be group rooms that are intended for games and activities. They must be made of safe and practical materials that are easy to clean. This also applies to the bedroom. But the dining room should accommodate everything you need, so you need to carefully work on its design.

Parents are interested in the conditions in which their child will spend time. What you should pay attention to when choosing a kindergarten for your child:

• Cleanliness of premises;
• Location (if the kindergarten is too far from home, then it is better to refuse it);
• Kindergarten projects Ukraine;
• Availability of permission for the occupied area.

Also a huge plus will be the presence of large playrooms that contain many modern toys. The rooms themselves must be in good condition. It is advisable that the interior be bright and interesting for the child, but you can also opt for calmer options.

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