According to experts, the capacity indicators in the shoe repair market annually amount to hundreds of millions of dollars, which allows shoe repair as a business to be classified as in demand and promising. The high profitability potential of this industry and stable self-sufficiency over several years have attracted the attention of entrepreneurs who want to open a profitable business with a minimum start-up investment.
Business relevance
Shoe workshops, in accordance with the business plan of a shoe repair company, belong to the category of household services that are as stable as possible in terms of security in a crisis.
The deterioration of the economic situation makes it possible to obtain additional profits due to the minimization of household costs for the purchase of new shoes and an increase in demand for repair work. When the economic situation stabilizes, a sharp increase in the purchasing power of the population also increases the percentage of demand for shoe repairs.
Business registration
The main point that must be taken into account if you want to open your own or register a ready-made shoe repair business is to obtain the status. It is individual entrepreneurial activity in this area that is more preferable than education in such a popular field.
Registration of an individual entrepreneur allows you to choose a more favorable taxation system in patent form or, in accordance with OKVED codes 52.71 or 52.74. After receiving a registration certificate from the tax department, it is necessary to undergo registration with the Pension Fund and comply with the requirements of the fire inspectorate and Rospotrebnadzor.
In addition, this type of business activity requires purchasing a cash register and opening a bank account to pay for equipment and premises by bank transfer.
Selecting premises and hiring staff
The best option for running a shoe business is renting premises without prepayment, on the basis of monthly rent payments. It is advisable to give preference to markets, large super- and hypermarkets and bus stops, where the traffic of potential customers is consistently high.
Most often, kiosks with a total area of about 10 square meters are equipped for shoe workshops. It is allowed to rent a state-owned land plot from the municipality with the subsequent installation of a kiosk, or the option of renting a ready-made kiosk on already registered land.
If you wish, you can rebuild your own premises as a repair shop, but renting or purchasing a plot of land within the city is very problematic and expensive. And the construction of a building that meets all the requirements for conducting such activities is very expensive and significantly increases the payback period. A standard premises suitable for running a shoe business should be divided into an area for receiving clients, a work area and a relaxation space.
Most often, individual entrepreneurs in the field of personal services work independently in a small company. Setting up a larger repair shop requires hiring professional shoe makers. It should be borne in mind that such specialists belong to the category of rather rare professions, which are produced by a small number of technical schools. The solution to the problem of selecting highly qualified specialists can be entrusted to a recruiting agency, concluding an agreement with which will help to avoid many problems associated with hiring unscrupulous and unqualified personnel.
Equipment selection
Depending on the range of services offered, the set of equipment may vary. Standard equipment for carrying out repairs in a shoe workshop is:
Production volumes and form of organization
Currently, three types of shoe workshops are most relevant, which differ in the volume of work performed and profitability.
A traditional repair shop, which belongs to the economy class category, is distinguished by a small list of shoe repair services offered and is characterized by the replacement or repair of heels, instep supports, soles, heels, locking elements, as well as performing preventive work, stitching and painting. The target audience is consumers with low income.
A middle-class workshop is characterized by the presence of a wide range of services from the list of the average price category. The optimal size of the area of such a workshop cannot be less than thirty square meters, and expensive and high-quality equipment is used for the work. The target audience is represented by consumers with higher income levels.
VIP-class workshops are focused on repairing luxury footwear and are located in areas where a significant part of the population has a high level of income. Specialized equipment allows us to carry out repair work of any degree of complexity, as well as restoration of expensive and exclusive shoes.
Start-up investments
Entrepreneurship in the economy class category requires minimal start-up investments. The cost of the premises, as well as the purchase of a minimum set of equipment and tools, will be about 200 thousand rubles.
Almost twice as much money is required to be invested in opening a middle-class shoe workshop. However, the payback of such an enterprise will take much less time.
Opening a VIP workshop involves significant costs and is classified as a capital-intensive investment. Such workshops, despite their demand, are opened extremely rarely.
Income/expenses and profitability
The optimal option, from the point of view of investments, payback periods and profitability indicators, is to open a shoe business in the middle production segment.
Standard economic indicators:
- monthly rent is about 40 thousand rubles;
- expenses for the purchase of equipment - 350 thousand rubles;
- costs for consumables - 150 thousand rubles;
- monthly salary of three staff is about 75 thousand rubles;
- expenses for an advertising campaign and payment of utility bills - about 35 thousand rubles.
Total costs: 650 thousand rubles.
Basic income is related to the number of completed orders:
- income from one order - approximately 700 rubles;
- The average payback period is 24–36 months.
The profitability indicator is about 15%.
An organic addition that helps attract customers is the introduction of discount cards that help stimulate the economic interest of consumers. An effective marketing and advertising move can be ordering souvenirs or stationery items with the workshop logo.
A one-time investment in the highest quality equipment can significantly reduce the ongoing costs of purchasing consumables and maintenance. In addition, a middle-class workshop is almost twice as productive and efficient as an economy-class production facility of the same size.
If the business plan provides for one person, who has the status of an individual entrepreneur, to carry out repair work, then the daily earnings will not amount to more than five to seven thousand rubles.
We should not forget that the creation of any point should be preceded by a thorough study of the passage capacity of the place, the presence of nearby competing organizations and the standard of living of the population. The success of a business is always based on the recognition of a newly opened enterprise, competitive prices and a high level of service in combination with competent advertising and marketing.
Shoe repair seems to be one of the most accessible and low-budget types of business. Indeed, kiosks and pavilions where you can replace heels or glue soles can be found at almost every stop in a big city. But this format of service remains in demand only among the most unassuming clients: trying to provide high-quality care for expensive shoes, many citizens prefer to use the services of professional workshops.
So how to open a shoe repair shop with your own hands? First of all, it should be noted that newcomers to this industry have nothing to do: without in-depth study of the subject, it is impossible to choose the appropriate equipment, correctly organize the service cycle and evaluate the qualifications of your employees. Knowledge of marketing will also not hurt: the market has long been occupied by single craftsmen, and therefore the entrepreneur will have to fight with them for each customer. Finally, a certain amount of capital is required: when using hand tools, even a professional will not be able to satisfy the growing demands of clients for the quality of work, which means that he will have to buy complex modern machines and special equipment.
Features of the shoe business
Despite the obvious prospects, a shoe repair shop cannot be opened blindly, relying on intuition. When drawing up a business plan, an entrepreneur must understand whether citizens really need such a service? The approximate level of demand is clearly illustrated by the following data:
- 10% of domestic and inexpensive imported shoes have to be repaired already in the first year of operation. In the premium segment this figure reaches 3.5%;
- After two years, the need for the services of a shoemaker appears among 25% of owners of products in almost all price categories;
- In the third year, 50% of buyers turn to the workshops. By this time, imported shoes need preventive maintenance, and domestic ones need more serious repairs;
- 75% of the workshop's clients are consumers with middle and high incomes. Such citizens do not buy shoes in spontaneous markets and in basement shops where only inexpensive consumer goods are presented: when choosing a product, they focus primarily on the price-quality ratio. Such priorities explain their need for the services of repair specialists: it is more profitable to put shoes in order for 5,000 rubles than to replace them with a new pair.
However, constant high demand is not the only reason why budding entrepreneurs are interested in the shoe repair industry.
It can be noticed that:
- In any market situation, the owner of an enterprise has the right to count on a stable income;
- Setting up a shoe repair shop does not require a huge investment;
- Organization of activities does not require large premises with expensive repairs;
- There are many ways to develop an enterprise, including creating an entire network of local or regional significance.
The main disadvantage of this business seems to be competition: the low entry threshold allows anyone to open their own kiosk. But such accessibility has a downside: the majority of entrepreneurs working in the service sector are rather artisans who have a rather vague understanding of the rules of doing business. If you think about how to open a shoe repair shop correctly, then it is quite possible to attract a significant part of their clients.
Types of shoe workshops
When talking about shoe repair, many people imagine a small kiosk at a bus stop, where a single master performs the simplest operations. However, workshops of various sizes operate in the market and find their clients, targeting all existing categories of consumers - from pensioners to bankers:
- Shoe repair at home. A master who knows how to repair shoes and shoes can serve clients in his free time from his main job. Of course, in this case the circle of customers is limited to acquaintances, but the costs of maintaining the premises are reduced to zero. Simple equipment and manual tools allow such specialists to earn up to 20 thousand rubles per month;
- Economy class workshop. Included in the top for beginners. The enterprise is located in a kiosk and is equipped with simple equipment that allows it to provide basic services. However, thanks to reasonable prices, the workshop is visited by up to 20 clients a day with an average bill of 200–300 rubles, bringing a single master up to 3,000 rubles in profit;
- Mid-level workshop. It usually opens in a shopping center or on the ground floor of an apartment building, in a room up to 50 m². Professional equipment allows craftsmen to expand the range of services, set higher prices and serve up to 40 visitors per day. With an average check of 600–800 rubles, such a flow of clients brings up to 10 thousand rubles in daily income;
- Premium segment workshop. Repairs exclusively expensive shoes of famous brands. For this reason, special technologies and machines are used in the work, and the team is made up of expert craftsmen. Such a workshop should be opened in an elite area where wealthy people live. The flow of clients does not exceed 5–10 people per day, but the average bill reaches 6–10 thousand rubles;
- Franchise workshop. There are almost no worthy offers in the shoe industry. Existing options, focused primarily on comprehensive household services, cost up to half a million rubles - for this money you can easily open your own workshop. Therefore, we can say that it is not advisable for a beginning entrepreneur to buy a shoe repair franchise.
Shoe workshop services
A shoe repair business idea should be focused on the needs of the target audience. Therefore, the list of services must be compiled on the basis of the actual demand for certain types of work, in order to subsequently select the equipment necessary to perform them. For example, you can consider how much shoe repair costs in mid-level workshops:
Shoe workshop services
| Type of work | Price range, rub. |
| Preventative work | |
| Cleaning sneakers | 1500–1800 |
| Prevention of low shoes | 1800–2200 |
| Prevention of boots | 2200–2500 |
| Prevention of boots | 2700–2900 |
| Prevention of ugg boots | 2200–2500 |
| Replacing the preventive sole | 1500–1700 |
| Sole repair | |
| Gluing the sole | 500–1000 |
| Complete sole replacement | 1700–3700 |
| Replacing heels | 500–1000 |
| Replacing heels | 2000–2800 |
| Heel repair | 1000–1500 |
| Leather reupholstery on heels | 1600–2200 |
| Top repair | |
| Replacing a zipper | 400–1000 |
| Replacing the slider | 250–300 |
| Replacing a button or button | 150–200 |
| Stretch in the foot | 600–1500 |
| Stretch in the boot | 600–1700 |
| Upper stitching | 1800–3600 |
| Glassage | 1500–2000 |
| Repainting | 1000–3500 |
| Interior renovation | |
| Installing the Internal Patch | 450–1500 |
| Replacing leatherette insoles | 800–1100 |
| Replacing leather insoles | 600–1000 |
| Replacing the instep support | 800–1200 |
| Gluing the insole | 150–200 |
| Replacing the soft back | 1000–2500 |
Business registration
The simplest ones can be implemented without registration. The creation of a shoe workshop is not one of them: even a modest kiosk in the yard will not go unnoticed by the inspection authorities.The procedure for legalizing an enterprise looks like this:
1. To obtain individual entrepreneur status, it is enough to submit an application via the Internet or personally visit the Federal Tax Service office at the place of registration;
2. When submitting an application, you must indicate the taxation system. Small enterprises providing services to the population have the right to use preferential treatment:
- Simplified system (STS);
- Tax on imputed income (UTII);
- Patent (PSN).
- 95.23. “Repair of shoes and other leather goods”;
- 95.29.9. “Repair of other household products and personal items.”
4. The enterprise must be registered with the Pension Fund, regardless of whether the entrepreneur repairs shoes with his own hands or hires hired employees for these purposes;
5. To obtain work permits from Rospotrebnadzor and the Fire Inspectorate, a shoe repair shop must enter into contracts for the maintenance of ventilation systems, washing uniforms, garbage removal, and the destruction of rodents and insects.
Shoe repair shop location
Like any ready-made business, a shoe repair shop will not be able to operate without a constant flow of customers. Therefore, in each specific case, it is necessary to study the routes taken by representatives of the target group. For example, a location near the metro is suitable for businesses targeting low-income citizens, since car owners almost never use public transport. From this point of view, residential areas look more attractive: there are clusters of supermarkets, shops and institutions visited by all categories of clients.
There is no point in considering the possibility of renting a section in a shopping center: when going to such establishments, citizens think more about buying new things than about repairing old ones. Moreover, the rent here is fantastically high, and internal rules require entrepreneurs to design their departments at the appropriate level.
Having your own pavilion is also not always profitable. Firstly, this format is acceptable for economy class workshops, which excludes wealthy citizens from the list of clients. Secondly, renting or buying a plot of land in a busy place will cost a hefty sum. Taking into account the cost of the building, such expenses will increase the payback period of the business by years.
Thus, the most convenient option is premises on the ground floor of a multi-storey building or in a separate permanent building, located on a street with heavy pedestrian and vehicular traffic. In this case, the entrepreneur will not depend either on the whims of the management of the shopping center, or on the policy of the authorities regarding small architectural forms.
Premises requirements
Even the simplest ones require some preparation of the room. When creating a mid-level shoe workshop, this issue should be approached more seriously: a businessman will have to not only arrange comfortable workplaces for employees, but also provide comfortable conditions for visitors. If the enterprise will employ a receptionist and two foremen, then the required area of 30–35 m² is recommended to be divided into:
- A customer service area with a receptionist's workplace and several chairs for visitors waiting for an order to be completed;
- Production premises with workplaces for shoemakers;
- A rest area where employees can change clothes or eat.
In addition, the entrepreneur will have to figure out how to equip a shoe repair shop in accordance with the requirements of the sanitary service. So:
- Each master must be allocated at least 7 m² of space for work;
- The stationary premises must be connected to the power supply system, water supply and sewerage;
- The production workshop should be equipped with supply and exhaust ventilation with an air supply of 20 m³ per hour per employee;
- Shoe repair equipment that generates dust and releases harmful substances must be equipped with local exhaust hoods;
- When placing a shoe workshop in a residential building, the air exchange system must be installed separately from the ventilation of residential premises;
- Combined lighting is installed in production workshops. The illumination level of workplaces should not be less than 500 lux;
- In a separate room for shoe repair, the recommended ceiling height is 3.3 m. In a residential building, you can proceed from the actual height of the floors;
- The shoe workshop must have a separate entrance that is not connected to other residential areas in the building.
Shoe repair equipment
Many beginners mistakenly assume that shoe repair is a set of standard manual operations requiring simple tools. Today, most procedures are performed on high-tech machines, which allow even the most worn pair of boots to be quickly restored. The specification of such equipment for a mid-level shoe repair shop might look like this:
Shoe workshop equipment
| Position | price, rub. | Quantity, pcs. | Amount, rub. |
| General systems | |||
| Security and fire alarms | – | – | 26000 |
| Fire extinguisher | 2500 | 4 | 10000 |
| General lighting | – | – | 25000 |
| Power supply system | – | – | 20000 |
| Switchboard | 6400 | 1 | 6400 |
| Basic equipment | |||
| Shoemaker's desk with tiles | 27500 | 2 | 55000 |
| Shoemaker's rack | 5600 | 2 | 11200 |
| Roller chair | 3500 | 2 | 7000 |
| Hood | 13800 | 2 | 27600 |
| Equipment table | 2500 | 4 | 10000 |
| Sleeve sewing machine | 72100 | 1 | 72100 |
| Single needle sewing machine | 28600 | 2 | 57200 |
| Hemming Machine | 31000 | 1 | 31000 |
| Grinding machine | 25000 | 2 | 50000 |
| Shoe harvester with cutter | 61000 | 2 | 122000 |
| Drying and disinfection cabinet for 10 pairs | 55700 | 1 | 55700 |
| Sole and heel press | 73600 | 1 | 73600 |
| Press for fittings | 950 | 1 | 950 |
| Ultraviolet activator | 32400 | 1 | 32400 |
| Manual hole puncher | 1050 | 2 | 2100 |
| Industrial hair dryer | 2500 | 2 | 5000 |
| Foot stretch | 17000 | 1 | 17000 |
| Calf stretch | 12900 | 1 | 12900 |
| Electric drill | 3200 | 2 | 6400 |
| Shoe's paw | 2400 | 2 | 4800 |
| Shoe measuring device inside | 1200 | 1 | 1200 |
| Nail burner | 3600 | 2 | 7200 |
| Hand tool | |||
| Set of shoe tools 20 items. | 3500 | 2 | 7000 |
| Fittings installation kit | 450 | 2 | 900 |
| Rubber circle for combine | 2800 | 2 | 5600 |
| Leather circle | 3300 | 2 | 6600 |
| Wool circle | 750 | 2 | 1500 |
| Set of machine needles | 50 | 4 | 200 |
| Set of shoe hooks | 30 | 10 | 300 |
| Set of shoe needles | 25 | 10 | 250 |
| Milling cutters for combine harvester | 1200 | 5 | 6000 |
| Set of stepper punches | 1300 | 2 | 2600 |
| Set of figured punches | 1900 | 2 | 3800 |
| Cutting mat | 2500 | 2 | 5000 |
| Extraction pliers | 650 | 4 | 2600 |
| Shoe scissors | 750 | 2 | 1500 |
| Shoe rasp | 550 | 6 | 3300 |
| Set of matrices for eyelets and buttons | 450 | 2 | 900 |
| Shoe hammer | 250 | 4 | 1000 |
| Individual protection means | 750 | 4 | 3000 |
| Office equipment | |||
| Reception desk | 15000 | 1 | 15000 |
| Office table | 3000 | 2 | 6000 |
| Chair | 700 | 4 | 2800 |
| Online cash register | 10000 | 1 | 10000 |
| Computer | 16500 | 1 | 16500 |
| Printer | 5200 | 1 | 5200 |
| Stationery | – | – | 5000 |
| Consumer Corner | 2000 | 1 | 2000 |
| Filing Cabinets | 3200 | 1 | 3200 |
| Rest zone | |||
| Table | 1800 | 1 | 1800 |
| Sofa | 7500 | 1 | 7500 |
| Microwave oven | 2300 | 1 | 2300 |
| Water heater | 6000 | 1 | 6000 |
| Electric kettle | 700 | 1 | 700 |
| Hanger | 2300 | 1 | 2300 |
| Rack for finished products | 3500 | 2 | 7000 |
| Bathroom set | 12000 | 1 | 12000 |
| Total: | 907100 | ||
Suppliers and raw materials
In repair work, the master uses many different consumables - leather, glue, dyes, polyurethane, ready-made soles, accessories. To ensure that the enterprise’s activities do not stop, it is necessary to provide employees with a known supply of such raw materials. Before you open a shoe repair shop, you can buy a little of everything, but later you will have to adjust the list in accordance with the level of demand for certain types of work.
The easiest way to order supplies is on the Internet: here are the websites of dozens of large and hundreds of small wholesale suppliers. Premium segment enterprises often purchase raw materials abroad, directly from the manufacturer, while entry-level and mid-level workshops are content with the assortment of Russian intermediaries and Chinese trading platforms. Below is a sample list of chemicals and parts consumed by an average business during the month:
Shoe workshop consumables
| Position | Price | Qty | Amount, rub. |
| Parts for repair | |||
| Shoe leather | 2500 RUR/m² | 1 | 2500 |
| Cover for heels | 400 rub./m | 4 | 1600 |
| Polyurethane outsoles | 120 RUR/pair | 30 | 3600 |
| Rubber for soles, profiled | 1500 RUR/m² | 2 | 3000 |
| Polyurethane sheet | 3800 RUR/m² | 1 | 3800 |
| Arch supports | 12 rub. | 10 | 120 |
| Leatherboard for insoles | 450 RUR/m² | 2 | 900 |
| Insoles | 100 rub./pair | 30 | 3000 |
| Soles | 250 RUR/pair | 30 | 7500 |
| heels | 220 RUR/pair | 30 | 6600 |
| Heels | 25 RUR/pcs. | 150 | 3750 |
| Shoe nails | 200 rub./kg | 1 | 200 |
| Sandpaper | 300 rub./m | 4 | 1200 |
| Lavsan threads | 100 rub./pcs. | 10 | 1000 |
| Lightning | 40 rub./pcs. | 30 | 1200 |
| Velcro fastener | 50 rub./m | 30 | 1500 |
| Accessories, buttons, eyelets | 5 RUR/pcs. | 120 | 600 |
| Glue brushes | 60 rub./pcs. | 10 | 600 |
| Chemicals for repair | |||
| Polyurethane glue | 600 rub./kg | 2 | 1200 |
| Polychloroprene glue | 330 rub./kg | 2 | 660 |
| Solvent ethyl acetate | 250 rub./l | 4 | 1000 |
| Leather paint | 1200 rub./l | 1 | 1200 |
| Suede paint | 4000 rub./l | 0,5 | 2000 |
| Aerosol impregnation | 500 rub./pcs. | 4 | 2000 |
| Leather Cleaner | 1200 rub./l | 0,5 | 600 |
| Suede cleaner | 2800 rub./l | 0,5 | 1400 |
| Leather polish | 4400 rub./l | 0,5 | 2200 |
| Liquid for stretching | 3200 rub./l | 0,5 | 1600 |
| Skin restorer | 18,000 rub./l | 0,1 | 1800 |
| Total: | 58330 | ||
Shoe workshop workers
When implementing any project, an entrepreneur gets used to doing everything on his own. However, in the case of a shoe workshop, this is only possible when working in economy class: it will not be possible to create a larger enterprise without hiring additional employees.
At this stage, a problem arises - where to find craftsmen who know how to handle professional equipment and understand shoe repair? To solve it, you can use one or more of the following methods:
- Try to find employees among graduates of specialized educational institutions;
- Place advertisements in newspapers and on job search websites;
- Hire young people without experience and teach them the intricacies of the craft yourself.
In general, a business plan for a medium-sized shoe repair shop should provide for the employment of several specialists working in shifts:
Shoe workshop employees
How to attract clients?
Promotion of a shoe business is carried out in two stages: first, you need to attract customers to the workshop, and then retain them. Repeat visits are usually ensured by impeccable quality of work and a high level of service. But convincing potential customers to abandon the services of competitors is somewhat more difficult.
This is facilitated by:
1. Appearance of a shoe repair and manufacturing workshop:
- First of all, it is necessary to carefully design the facade and entrance group. For clients, a workshop's reputation is closely linked to its appearance;
- You will also need a visible sign that is illuminated in the evening. The name and logo of the workshop must be clearly associated with the shoes.
- An addition to the sign is a pillar. It should contain only brief information about the workshop’s services so that the text is easy to read on the go;
- If the entrance to the premises is difficult to see from the road, several signs can be hung on poles and walls of nearby houses;
- It’s a good idea to install a city light or other structure directly next to the roadway to attract the attention of motorists.
- Citizens usually look for shoe repair specialists close to home. Therefore, it is advisable to place leaflets in the mailboxes of neighboring houses;
- Business cards with the address and a brief list of the workshop's services are also needed. They should be distributed to all visitors and clients.
- Advertising on the Internet should lead the visitor to the workshop website. In this case, a one-page page with prices, contacts and work schedule is enough;
- Banners with a link to the site can be placed on popular city forums and other sites frequently visited by local residents;
- Groups on social networks can be made useful for business by publishing tips and useful articles on shoe care here.
5. Other marketing activities:
- In your shoe repair business plan, you immediately need to include the cost of purchasing uniforms. Accurate craftsmen inspire confidence in clients;
- You need to be friendly and friendly with every visitor. People like to be given special attention;
- Finally, you can give clients inexpensive souvenirs with your logo - pens, calendars, magnets. Each order must be sent in a branded package.
However, all the advertising expenses will not lead to the expected effect if customers see a “Closed” sign on the way to work or on the way home. Therefore, the operating hours of a shoe repair shop should be as convenient as possible for citizens: it should open no later than 7–8 o’clock in the morning, and close no earlier than 8–9 o’clock in the evening. It is also advisable to work at least half a day on weekends: many people deal with everyday problems on Sunday.
How much does it cost to open a shoe workshop?
Initial investment in a business is determined by three factors: the format of the enterprise, its location and the size of the city in which it opens. To set up a medium-sized shoe workshop in a residential area of one of the large regional centers, you will need about 1.4 million rubles:
Investment in shoe repair
| Article | Amount, rub. |
| Registration of a shoe workshop | 800 |
| Rent during renovation 30 m² | 21000 |
| Room renovation | 60000 |
| Workshop equipment | 907100 |
| Connection to utility networks | 20000 |
| Connecting communication lines | 2000 |
| Signboard and pillar | 30000 |
| Corporate website | 15000 |
| Printable advertisement | 25000 |
| Administrative expenses | 8000 |
| Consumables | 58330 |
| Financial reserve | 250000 |
| Total: | 1397230 |
This amount will probably seem significant to fans. However, it is difficult to reduce it: to do this, you will either have to reduce the number of jobs and lose in speed of service, or abandon professional equipment and sacrifice quality.
The next step is to analyze the monthly costs of a shoe repair shop, taking into account all production and administrative costs:
Workshop running costs
| Article | Amount, rub. | Video on the topic
People's need for repair services arose with the advent of the first shoes. Nowadays, shoe repair as a business is an area of activity that brings entrepreneurs a good, stable income. Therefore, in today’s publication we will touch on current issues related to organizing a shoe repair business at home.
Shoe repair business plan
Experienced entrepreneurs clearly understand that pre-planned actions will help them achieve the desired result in a short time. Therefore, take an example from successful businessmen and before starting your own business, be sure to draw up a detailed business plan.
Business profitability. It is very important to analyze the level of competition and demand for shoe repair services. This business area is quite competitive, because the demand for services is quite high. But you can always beat your competitors by correctly analyzing the pricing policy and the quality of the services provided.
Advantages of a shoe repair business
- Minimum investment. Most people do not have a large amount of start-up capital to start a business, so they have to look for suitable low-budget areas of activity where they can actually realize their success. Shoe repair at home is an excellent business option that can bring a good stable income;
- Fast payback. Small investments and a huge demand for services will allow you to recoup all costs and make a profit in a short time. Agree, this is a pretty good advantage;
- Fixed salary. A well-structured pricing policy and the provision of a wide range of quality services will attract people. Over time, having received regular customers, you will ensure yourself a stable, high income.
Business registration
First of all, you need to legally register your type of activity. It is most profitable to choose individual entrepreneurship as a material and legal form of activity. After receiving the registration certificate, you need to select the form of taxation (in this case, UTII).
In addition, it is required to obtain permits for activities from the sanitary, fire services and Rospotrbnadzor.
Selecting a room
The premises of your repair shop must meet the requirements of the sanitary and fire services.
Shoe repair at home. Alternatively, you can start your business from home. If the property has a garage, then it can be equipped as a workshop and thus significantly save on rent.
The location of the workshop is of great importance, because the number of clients and, accordingly, profit will depend on it. Therefore, you should be wise when choosing a place to open a workshop.
You can open a shoe repair shop in the private sector or near high-rise buildings. High traffic and a large concentration of people living will allow you to get your first clients and a guaranteed stable income in a short time.
Renting premises. The rental price will depend on the location and area.
Kiosk
The cheapest option is to rent a plot of land and place a shoe repair kiosk there. This budget option is suitable for beginning entrepreneurs with small start-up capital. Consider the nuance that your visitors will be middle-class people, so prices for services should be objective.Renting premises in a shopping center
This option is more expensive, because the cost of rent in a large shopping center is quite high, but there are quite a lot of visitors there, and the cost of services is much higher.
Elite shoe repair salon
Alternatively, you can rent a separate room to provide a wide range of shoe repair services. But here it is worth considering that your clients will be rich people, so the quality of services should be high. Accordingly, you will have to spend a lot of money on purchasing professional equipment for shoe repair.
Shoe repair equipment
Opening a workshop involves purchasing the necessary equipment to provide shoe repair services. As mentioned above, its cost will depend on the format of your business. An elite salon requires special equipment, but for a small workshop standard tools will be sufficient.
Necessary equipment:
- Shoe needles, awls – price from 500 rubles;
- Glue – from 50 rubles;
- Hammer, nails, pliers - from 1500 rubles;
- Shoe gun - about 300 rubles;
- Shoe paw, rasp - about 1000 rubles;
- Electric stove (for heating glue) from 1000;
- Abrasive sandpapers – 50 rubles;
- Sewing machine – from 5000;
- Compressor – from 15 thousand rubles;
- Processing machine - about 40 thousand;
- Accessories: pieces of leather, soles, heel rubber, outsoles, instep supports, polyurethane, threads. The cost is about 5-8 thousand rubles.
Naturally, some equipment can be purchased used and thus save a lot. In addition, if you are opening a small repair shop, then it is quite possible to make do with standard tools and inexpensive materials at the initial stage.
Hired personnel
Everything here will depend on the format of the business. If you open a small shoe repair shop, it is quite possible to handle it yourself or hire an assistant. If you don’t have the skills to repair shoes, then look for a good master, always with experience. Remember that a lot will depend on the quality of the services provided, so try to create a good impression at the initial stage and acquire regular customers.
We can conclude that shoe repair as a business is quite a profitable business. Wish you luck.
When buying clothes and shoes, every time you involuntarily think: “How long will these things last without losing their presentation?” And it is sometimes very difficult to answer objectively. The problem is especially acute with shoe wear. And here it is impossible to guess what is better: buy expensive shoes in the hope of their quality, or cheap ones - so that you can wear them for a month and don’t mind throwing them away. But even with expensive shoes, breakdowns are not excluded. Snakes, heels, instep supports, heels - all this sometimes requires repair. And here again the problem arises - where to find a good shoemaker? Which workshop should I take it to so that I don’t have to go there again in a week?
This is where a business idea is born - providing shoe repair services. And a good master will not be left without income. Moreover, to expand your customer base, you do not need to resort to large-scale advertising campaigns. The quality of the work will say everything for you, and the rumor will spread by itself - word of mouth in this case works flawlessly.
So, where to start organizing a shoe repair business? Here we can offer two options.
1. Providing services at home. Such a business can be classified as a home business. You repair shoes at home in your free time from your main job. Of course, with this option the circle of potential clients narrows a little. Still, outdoor advertising and a workshop located in a crowded place will attract more attention.
But, on the other hand, your income will be absolutely clean, not burdened with taxes. You will not have to pay for rent and maintenance of premises. The cost consists only of the costs of consumables and the purchase of tools. Purchasing the simplest equipment for shoe repair can cost about 15-30 thousand rubles. And if you search, you can find used machines in working condition. In addition, you will have full control of your time and independently determine the number of orders and set deadlines for their completion.
The only downside to running this business from home may be complaints from other household members. Not everyone will like the smell of glue or the sound of a sewing machine from the next room.
But these are costs. We look at the essence of the business. And if you add another 10-20 thousand rubles of monthly income to your basic salary, then the option is well worth considering.
2. Opening a shoe repair shop. The range of services that a professional workshop can provide is significantly expanding. From simple repairs to changing the design and tailoring of shoes to order. Naturally, the client base will be much larger.
The organizational activities of the workshop business plan include:
— registration of activities . Typically, to provide services, entrepreneurs register as individuals and choose the legal form of individual entrepreneur or individual entrepreneur. With this form, the monthly tax amount is fixed, and reporting is quarterly. The only condition is a limit on annual turnover. The cost of registration will be from 2000 to 6000 rubles. The processing time for documents is up to 10 days. A license to provide shoe repair services is not required. But you will need to obtain permission from the fire inspection authorities, the SES and local government to ensure that the conditions of the premises comply with the necessary standards. Registration of these documents will cost at least 500 rubles.
— premises rental . It is advisable to locate the repair shop in a busy place with good traffic. These can be free-standing pavilions at bus stops, rented space in shopping centers or premises on the first floors of residential buildings. Good results are shown by reception centers located in the courtyards of residential areas. The average monthly rent will be from 200 to 1000 rubles. per sq.m. The cost of maintaining the premises (electricity, telephone, utility bills) will also have to be added to the rental price.
— purchase of equipment . The standard set of equipment and tools for a shoemaker includes:
* sewing machine – from 22,000 rubles.
* stretchers for shoes complete with lasts – from RUB 9,600.
* machine for turning shoes - from 6,000 rubles.
* press for gluing soles - from 6,000 rubles.
* electric drill – from 920 rub.
* machine for polishing shoes – from 6600 rub.
* electric stove (for heating the glue) – from 500 rubles.
* shoe shoe – from 800 rub.
* hand tools (awl, wire cutters, hammers, needles, scissors, hooks) – from 500 rub.
The number of machines is determined depending on the volume of expected work. The price may vary depending on the model, manufacturer, completeness and functions performed. Delivery costs should also be included in the cost of equipment.
— purchase of consumables . Consumables include:
* glue – from 120 rub/kg
* heel rubber – from 1100 rub/m2
* prevention – from 480 rubles/sq.m. or 40 rubles/pair
* polyurethane – from 3000 rub/sq.m.
* heels – from 25 to 180 rubles/pair
* instep supports – from 5 rubles/pair
* snakes – from 6 rubles/piece
* soles – from 150 rub/pair
* threads – from 300 rub/kg
The cost of materials for repairs will cost 5-8 thousand rubles. per month. But, depending on the quality of the raw materials, the amount may increase.
— staff . The number of workers in a shoe repair shop can, in principle, be limited to one shoemaker. Its functions will include receiving orders, executing them, and maintaining records. But, if the workshop is going to provide a full range of shoe repair and restoration services, and also gain a reputation as an elite one, then the staff will have to be expanded. At a minimum, the staff must include two foremen and an administrator. Workers' wages are determined based on the average wage in the region.
Of course, these are just the main points of a business project. A lot of effort and time will have to be spent on finding and retaining your clients. And in this matter, in addition to advertising, due attention should be paid to the workshop schedule. After all, it’s no secret that handing over shoes for repair usually occurs during the morning trip to work or the evening return home. And this fact must be taken into account when drawing up a work schedule. And, analyzing the experience accumulated by successful craftsmen, we can say that weekends are the most effective in terms of receiving orders.
When gaining a reputation, along with quality, you also need to prioritize the time it takes to complete the work. Of course, some operations require additional time for the glue to set and stretch; it is possible to purchase individual consumables. But the agreed deadlines must be met exactly, with the appropriate quality of work.
It is impossible to say with confidence that a shoe repair business will pay for itself in a matter of days and begin to generate huge income. However, given that the quality of current shoes leaves much to be desired, we can safely say that a good shoemaker will not be left without work. And if there is a permanent job, then there is a stable profit.
During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, creating a shoe repair business is a promising direction, in demand, which will bring payback in about 2-3 years.
- First steps when opening a shoe workshop
- What documents will be needed?
- Choosing a location for a shoe repair shop
- What else should you pay attention to?
- How much money do you need to start a shoe repair business?
- Setting up a workshop space
- Selecting equipment and consumables
- We create and promote a website
- Operating expenses of a shoe workshop
- Marketing and advertising
- How much can you earn from shoe repair?
- Which OKVED code must be specified for a shoe repair shop?
- Which taxation system to choose for a shoe repair shop?
- Do I need permission to open?
- Business technology
First steps when opening a shoe workshop
So, let's open the Horseshoeing workshop. To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will propose zoning the premises: one for the workshop itself, the second for the reception and delivery of shoes. The next feature will be the issuance of shoes in branded bags and with a guarantee, for example, for 2 weeks. The employee issuing and receiving shoes will work in a company suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.
What documents will be needed?
First, register as an individual entrepreneur. Next, we register with the tax office, pension fund and other authorities. It is also necessary to obtain permission from the SES, fire inspection and Rospotrebnadzor.