* The calculations use average data for Russia

The catering market today is fiercely competitive. But there is always room for a newcomer in this segment. Occupying a niche is not the main problem. It is much more difficult to stay in it and achieve success.

The catering industry today is characterized by high competition. According to 2GIS, the number of catering establishments in 2019 in cities with populations over one million increased by 15% compared to last year. And even though the growth is mainly due to the addition of mini-coffee shops, coffee shops, juice bars, pizzerias and other things, even the most “heavy” segment of restaurants added 7%. A year earlier, the growth in the number of restaurants was recorded at 3%.

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On the one hand, such figures indicate the popularity of catering among entrepreneurs and the growth of the culture of eating out among Russians. But these numbers by themselves do not promise anything. Restaurants remain the leaders in bankruptcies, and most establishments close within their first year of operation. Therefore, the first step in preparing a restaurant project is market research. You don't have to be a marketer or order an expensive market analysis. A general assessment will be enough for you.

Questions that marketing research should answer:

Who are the main market players? Where are they located? Based on this information, you should select a suitable location for your establishment;

What is the demand and level of competition in your segment? By answering this question, you will evaluate the success of the business idea itself and understand whether it is worth implementing it at all;

What is the situation with competitors (menu, quality of service, interior, features)? Visit the establishments of your potential competitors to take into account their experience, advantages and mistakes;

Who is your client (budget, interests, preferences, age)? This will help determine the target audience. It is important to understand the desires of your customers in order to create a popular establishment;

What's happening abroad and in big cities? Almost all innovations in the catering market come to us from abroad, and from there they penetrate into Moscow, St. Petersburg and other large cities. Therefore, new ideas and concepts can be found there.

The more practical information you collect, the easier it will be for you to navigate the market and avoid mistakes in the first stages. Market analysis, which includes assessing competitors, demand and current trends, is the foundation of your business. This is where the real work on the project begins: business plan, concept and format of the establishment, menu development, restaurant design, etc.

Market research should be the foundation on which you build your business.

Choosing a restaurant concept

In a highly competitive environment, you need to stand out. Your task is to offer visitors something that no one has ever offered before. And here we are not necessarily talking about an exotic menu or spectacular decorations. You can hook a client with convenient service, attractive offers, and additional services.

How to choose a concept? Three key questions need to be answered

Who is the visitor to your establishment?

Where is the restaurant located?

What might attract your target audience?

The concept of the establishment is as important as the food in it. It includes not only the choice of direction (pizzeria, Chinese restaurant, youth cafe, coffee shop), but also such characteristics as: corporate identity, design project, philosophy of the establishment, atmosphere, visitor portrait, features that will distinguish your restaurant from many others.

By the way, you can entrust this stage to specialists. Today, in the restaurant business, the service of developing the concept of an establishment has been developed. Specialists will help you not only develop a corporate identity and design, but also solve organizational work on designing, repairing and equipping a restaurant. Such services will greatly simplify the preparation process, but will “eat up” a considerable chunk of your budget. On average, a turnkey restaurant service for an establishment with an area of ​​100 sq.m. will cost 400-500 thousand rubles.

Making a business plan for a restaurant

Once you have decided on the idea and concept, you need to draw up a business plan. It will allow you to avoid unnecessary expenses and mistakes at the start, estimate the amount of work, and determine the time and financial framework of the project. The business plan should answer the following questions:

What items will be on the menu?

How much money does it take to open a restaurant?

What equipment do you need to purchase?

How many employees will need to be hired?

Thus, a business plan is a kind of model of your institution, which will allow you to determine the algorithm of actions for implementing the project and the resources that will be required for this. You will calculate key business indicators:

Initial investment;

• Monthly expenses;

  Net profit;

  Payback period.

When writing a business plan, one of the most common questions is how to plan for profit. Calculating expenses is a little easier. Practice helps. But income has to be calculated in advance. And here it is important to get real amounts.

The public catering market is a specific business where it is not so easy to calculate the level of income. This indicator depends on many factors. Therefore, the assessment of restaurant income is quite subjective and is based on the indicators of other establishments. But for you, these amounts will be a guideline, and not a guarantee of earnings. Since profit planning is akin to fortune telling on coffee grounds, it is usually customary to draw up three scenarios for the development of events - negative, positive and the most expected.

Profit calculations can be made based on the number of seats, average check, occupancy level and average length of stay in a restaurant, but the results can be very inaccurate. It is most prudent to visit several competitors' establishments of a similar price category and count their customers on weekdays, on weekends and holidays, during the day and in the evening, and then average them out. Of course, you don’t have to be present inside the restaurant to do the calculations, and even around the clock. Calculations can be done, for example, from a car with a calculator in your hands and a multiplication table in your head. This study will help you get rid of unnecessary illusions and predict real numbers.

You still won’t be able to earn much in the first months, so when planning your budget, be sure to provide a financial cushion to cover current expenses in the initial stages. An active and competent advertising campaign will speed up the process of finding clients. Try to launch promotion in advance to attract the first visitors by the time of opening.

We collect permitting documentation

Opening a restaurant is one of the most difficult types of business in terms of collecting documents. Therefore, you need to stock up on patience, strength and money. Budget 15-20 thousand rubles for completing all documentation.

First you need to register your business with government agencies. The most convenient and common form for restaurants is considered to be the “LLC” form. Type of activity according to OKVED-2 classification:

56.10 “Activities of restaurants and food delivery services”

56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.”

All permitting documentation must be completed. It is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

finishing certificates with the necessary SES requirements;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

agreements with SES and fire service;

conclusion of the tax inspectorate on registration of cash registers

agreement with the energy saving service and sewerage service;

agreement with the residential complex for waste removal;

agreement with the tenant and agreements with employees

assortment list approved in the SEN

a license to sell alcohol, if it is intended to be sold in the establishment

Please pay attention to the requirements specified in these documents. This information will be useful when choosing a room and organizing the work process. It is better to immediately take into account all the requirements so that you do not have to correct inconsistencies in the future and spend money on it.

Ready ideas for your business

Important nuance! If a restaurant intends to include alcoholic beverages on its menu, a license is required. The license is issued for a period of 1 year if the establishment complies with the following requirements:

a room larger than 50 sq.m.;

availability of necessary communications - plumbing, electrical wiring, heating;

distance of at least 100 meters from educational, medical and sports institutions.

According to amendments to Federal Law No. 261-FZ dated July 3, 2016, from March 31, 2017, public catering establishments selling alcoholic products must obtain a license for each type of activity: retail sale of alcohol and trade in alcohol when providing public catering services. The total cost of the license will be 130,000 rubles. You can read more about obtaining permits for a restaurant.

Search for premises for a restaurant

Finding suitable premises for a restaurant is not so easy - difficulties are created by the many requirements, norms and restrictions that apply to them. Therefore, the search must begin in advance. Try to find the premises where the catering establishment was previously located. In this case, you will save on bringing the premises into compliance with the standards. Moreover, you will save not only money, but also time. In addition, such premises are sometimes rented with some equipment: exhaust hood, ventilation, air conditioning system.

When choosing, you should pay attention to two parameters: the location and the condition of the room itself.

The location for the future restaurant is selected taking into account the concept. For example, it is better to place a youth cafe near educational institutions, and a family cafe in a residential neighborhood. An incorrectly selected location can leave a restaurant without visitors.

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Evaluate the location using services such as Yandex.Maps, Google Maps, 2GIS. This way you will find out whether your direct competitors are nearby, whether your target audience can be met there, and how convenient the transport interchange is so that the visitor can drive up to the establishment.

Assess the premises: does it meet regulatory requirements, is there a possibility of redevelopment, is renovation required, are there all the necessary communications... Also pay attention to the electrical capacity, since food equipment consumes a lot of electricity.

Basic requirements for the restaurant premises:

square area about 100 sq. m.;

the presence of artificial and natural ventilation;

availability of sewerage;

availability of additional rooms (storage room, bathroom, staff room).

More detailed requirements for the premises are set out in SanPiN.

One of the most important issues at this stage is the cost of rent. A restaurant will require a considerable area, and not every entrepreneur has the opportunity to purchase premises as their own. The rental rate depends on various factors: in which city or district the premises are located, pedestrian traffic, and favorable proximity to other public institutions. On average, renting a premises will cost 80-150 thousand rubles monthly. Experienced entrepreneurs recommend paying for six months at once - then by the time you make the second payment you will already have time to get started.

Purchase of equipment and furniture

The quality of a kitchen's equipment and tools determines its production capacity and even affects the taste of food. Therefore, you should approach your choice responsibly. Study in advance the offers on the restaurant equipment market, reviews of equipment and the experience of other entrepreneurs. You can also use the services of companies that organize restaurant business.

The list of necessary equipment may vary because it depends on the menu. For example, high-quality ovens are important for a pizzeria, a special rice cooker is important for a sushi bar, and deep fryers are important for a fast food establishment.

But we can highlight the main categories of equipment that will be needed in every kitchen:

oven and other equipment for heat treatment: ovens, deep fryers, stoves, etc.;

refrigerators, freezers, refrigerated countertops and vacuum sealers for food storage. The model of refrigeration equipment must be selected depending on the layout of the kitchen and the list of stored products;

dishwasher to automate the process and disinfect dishes;

equipment for preparing drinks: juicer, coffee machine;

electrical appliances: mixers, blenders, food processors;

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.);

equipment for dough: dough mixers, sheeters, molds, etc.

Equipment costs may also vary. On average, the basic equipment of a regular restaurant will cost 300 thousand rubles. To reduce this list and save money, you can shorten the cycle of manufactured products and purchase ready-made semi-finished products. For example, bakery products can be purchased from a bakery, and cakes from a pastry shop.

In addition, you will need to purchase furniture and other equipment, including a bar counter, tables and chairs, a cash register and a cashless payment terminal, and decorative items. And this is about another 350 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

It is very important to find qualified employees, because the reputation of your establishment depends on their work. Careful selection should be applied not only to the chef, but also to all other staff. Restaurant employees must form a coherent system in which each participant has clear duties and responsibilities.

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We begin our search by choosing a chef. Finding a good chef is quite difficult because qualified specialists are usually busy. Posting an ad on a website and simply waiting for a good specialist to call you is wrong. You need to look for a chef purposefully: in other establishments, at master classes or through a restaurant recruitment agency. If you have no experience in catering, a chef can also become a key advisor on kitchen equipment. Often the very idea of ​​opening a restaurant begins with the chef. It happens that entrepreneurs “import” this person from afar, inspired by his cooking on a trip abroad. In this case, you always need to remember the native realities: will this chef also be successful without supplies of the freshest seafood and exotic fruits and vegetables.

Waiters are no less important. It is better to train good employees yourself; conduct regular trainings for them, send them to master classes, form a team and motivate them to achieve results. Lack of motivation reduces the quality of service, and this will lead to an outflow of visitors. So saving on employee salaries can lead to a significant loss of revenue.

On average, the salary of cooks is 40-50 thousand rubles. Waiters - about 20-25 thousand rubles. Please note that you will have to organize two work shifts in order to comply with labor laws. For a new and not yet promoted establishment, it will be enough to hire two cooks, four waiters-cashiers, a manager and 2 dishwashers and a cleaner. With such a staff, the payroll will be about 250 thousand rubles (including social contributions).

Restaurant menu

Menu development is a very important stage when opening a restaurant. The menu must correspond to the concept not only in content and originality, but also in price. If you position yourself as an affordable cafe, then the prices should be appropriate.

When creating a menu, consider the following nuances:

provide consumers with variety. Add new items or special seasonal offers to the menu. This will help retain regular customers;

Be guided by prices in other establishments. This is perhaps the most important factor in pricing policy. The vast majority of customers do not care about the cost of food. Today they use the formula “all the best - for reasonable money.”

make a technological map for each dish. Be sure to indicate the food consumption per serving and its volume. This data is needed for SES and calculation of the required raw materials;

Follow the principle of complete and variable use of products. This will reduce the risk of food spoilage if a particular dish is unpopular;

Be sure to take into account consumer preferences. Track your order history to identify your most popular and unpopular items. The most popular items can be slightly increased in price over time. It is better to exclude unpopular dishes or replace them with analogues. Also remember that it is advisable to complement the computer analysis of demand for many dishes with a visual one - at least occasionally look at the sink to find out what is most often left on the plates.

Supply and suppliers

Before opening a restaurant, you must decide on suppliers and arrange supplies. The main requirement for suppliers is timely delivery of high-quality and fresh products. Please note that all products must comply with GOST requirements and have quality certificates.

To calculate how many products need to be purchased, you will need a technological map and a sales forecast. Of course, you won’t get an exact indicator, but in the process of work you will determine the optimal purchase volume.

Take your time to conclude an agreement and arrange the delivery of products. To get started, carefully study different cooking technologies, offers from different suppliers, etc.

The list of necessary products for purchase is individual for each establishment. But there are categories of suppliers with which every restaurateur cooperates:

fresh meat suppliers;

fresh vegetable supplier;

suppliers of dairy products (sour cream, cream, cheese, etc.);

suppliers of various sauces, spices, etc.;

tea/coffee/drink suppliers.

Of course, it is easier to work with a comprehensive set of suppliers who can supply you with all the products you need. Such suppliers offer a flexible system of discounts, guarantee fast deliveries and generally make life easier for the restaurateur by eliminating unnecessary paperwork. But in Russia, finding a reliable integrated supplier is not so easy. A complex supplier is less flexible and loyal to its customers. He cannot adapt to the different requirements of all his clients, and in this he loses to small suppliers.

The main advantage of small suppliers who supply certain products is that they are ready to take into account the needs of each client and work with him individually. Typically, small companies monitor the quality of the product more seriously and understand it well. And individual suppliers also have a larger selection of products.

Which supplier to choose - a comprehensive one or several small ones - is up to you. But before you make a final decision on cooperation, analyze the proposals. Make your first purchase small, order small quantities from different suppliers to compare quality and choose the most successful option. In the future, make purchases often, but in small quantities. This will provide your establishment with fresh products and simplify their storage.

When signing an agreement with suppliers, be sure to read all the conditions specified in the documents. For example, transport costs are usually covered by the customer, that is, you. Therefore, whenever possible, choose those suppliers that are closer to your establishment. This way you will reduce shipping costs. Also, pay attention to what guarantees the supplier provides. Discuss what responsibility the parties have if delivery, payment or product quality deadlines are violated. You can read more about the practices of relationships with restaurant suppliers in this article.

Restaurant advertising launch

First you need to draw a portrait of your target audience. Based on this, build an advertising campaign. After all, different audiences need different advertising. For advertising to be effective, it must fully meet the needs of the audience. It is important to know the interests of your potential consumers not only in order to choose advertising methods, but also to design the advertising material itself: text, video, flyers, etc.

Conducting a competition (for example, a repost competition, “tag a friend”, etc.) with a drawing of certificates - 3 thousand rubles.;

So, on average, the cost of an advertising campaign will be 73 thousand rubles. The size of your advertising budget depends on how much money you are willing to spend on it. It’s better not to skimp on promotion, but spending a lot of money is not a guarantee of great success. You must have a marketing strategy, according to which you will determine an effective set of advertising tools and optimize your costs. Promotion should be especially active in the first months of the establishment’s operation so that you immediately attract the attention of consumers.

But do not forget that the best advertising for a catering establishment is word of mouth. It's free, effective, and yet not easy. After all, in order for your establishment to be recommended, you must provide a high-quality product and service. If the consumer appreciates the dishes and service, he will want to return and recommend the establishment to his friends. In addition, regularly monitor trends and new business ideas in the food service industry. The age of restaurants today is short-lived; any concept quickly becomes boring.

How much money does it take to open a restaurant from scratch?

The table shows the approximate amount of initial investment. Please note that a “reserve fund” has been added to the expense items. What it is? This is an amount that will serve as a financial cushion for you in the first months of operation, when the restaurant is operating at a loss. After all, in any case, you will have to pay wages to your employees and cover other expenses for uninterrupted work (utilities, purchasing products, etc.).

Calculation of initial investment

Thus, opening a restaurant will require about 2 million rubles.

Restaurant income and expenses

There are no exact figures on the level of profitability of restaurants - there are too many variable factors. But some guidelines still exist. In most restaurants, more than 55% of the costs of revenue come from just three expense items:

Products. Most often, 25 to 35% of revenue is spent on the purchase of raw materials.

Rent. For small cities it can be about 15%, for large cities - 20-25% of turnover.

Staff. Employee costs are usually in the range of 20-25%.

The rest comes from a whole range of costs, including utilities, taxes, equipment repair and maintenance, purchasing detergents, waste disposal, advertising, software updates and maintenance, and much more. Each of these costs individually does not carry a large financial burden, but together they can eat up the lion's share of income. The entrepreneur's task is to prevent this from happening.

What should be left from the proceeds? In other words, what is the normal profitability of a restaurant? Today, the usual figures are 10-20%. This means that, for example, with a restaurant’s revenue of 800 thousand rubles, a “good” net profit is 160 thousand rubles, and 300 thousand rubles of revenue is normal with a turnover of 1.5 million rubles. Accordingly, indicators below 10% indicate that the establishment is at risk, and more than 20% indicate a more stable source of income. Today it is difficult to call the restaurant business extremely profitable.

Analyzing risks

Preventing risks is easier and cheaper than eliminating their consequences. Restaurants are among the leaders in the number of bankruptcies. Therefore, be sure to think about what threats there are in your business and how you can minimize them.

We list the main risks of the restaurant business and ways to neutralize them:

bad choice of location. For a catering establishment, location is both a method of promotion, part of the concept, and a factor of business reputation. If you choose the wrong location, you risk low revenue. Therefore, take a responsible approach to the analysis of the outlet and take into account various factors. Separately, familiarize yourself with the specifics of opening a restaurant in a small town and a cafe near the highway.

rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. This risk may lead to increased costs, operational disruptions and a decrease in the establishment's reputation. To reduce the likelihood of risk, you should carefully select suppliers, include in supply contracts all the necessary conditions that imply financial liability of the supplier if they are not fulfilled;

reaction of competitors. The food service market is quite saturated, so the behavior of competitors can have a profound impact on your business. Some will reduce prices, others will launch a profitable promotion, others will copy your idea... There can be many options, and you are unlikely to be able to protect yourself from all competitive tricks. But to reduce this influence, you need to build your customer base, constantly monitor the market, offer loyalty programs to your customers, come up with unique offers and always work to improve your competitive advantages;

problems with personnel(low qualifications, staff turnover, theft among staff, lack of employee motivation). This risk is dangerous because it entails a decrease in profits, an increase in costs and even the formation of a negative image of the establishment. To avoid this, you should install automation of all production processes (control of orders, products in the warehouse, etc.), a control system, piecework payment. It is important to create comfortable, favorable working conditions for staff;

problems with equipment, production downtime. Kitchen equipment breaks down. And if this happens, you must troubleshoot quickly. There should be no production downtime in the restaurant business. To reduce the risk, you need to carry out regular maintenance. maintenance and testing of equipment, cooperate with a process engineer who, in the event of equipment breakdown, can quickly solve this problem;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. Proper planning of the volume of purchases is a very important part of the work. You can lose significant amounts simply because you incorrectly calculated the volume of required products. If you count too much, the food will spoil. If you buy little, some items from the menu will be unavailable, and you may lose part of the profit. Therefore, you need to carefully plan the volume of required products, based on indicators of past periods, and monitor the condition of refrigeration equipment.

decrease in the reputation of the establishment. Since the restaurant business is so dependent on word of mouth, you must maintain a good reputation at all times. Errors in management, poor service and poor quality food can ruin your reputation and lead to losses. To reduce risk, establish constant monitoring of product quality and feedback from customers of the establishment in order to correct errors in a timely manner.

You can read more about the pitfalls of the restaurant business

In custody

The restaurant business requires a lot of time, attention and money. To succeed in it, you need to understand the specifics of the restaurant business and all the nuances. These little things add up to the overall picture that the visitor sees. If everything suits him, he returns to you, recommends your establishment to friends and becomes a regular customer. It is these loyal visitors who bring the main share of profit to the restaurant.

Behind the beautiful external picture of the restaurant lies a system of complex processes. With proper allocation of resources and control of all production stages, you can build a profitable business.

Get current calculations for your business plan

• Why a mini cafe?
• Choosing a room for a cafe
• Fixed expenses of the cafe
• Step-by-step opening plan

According to some representatives of the restaurant business, the most successful mini-cafes are those that sell fresh pastries and cakes. That is, products that are always in demand in such establishments. A good location and low prices are also important - the main criteria for the success of a mini-cafe.

Why a mini cafe?

Today, a common method of entering the restaurant business is to open a small, so-called mini-cafe. You can't think of a better option for a budding entrepreneur. Firstly, the popularity of public catering among the country's population is increasing every year. Secondly, the market is still ready to accept new players, despite high competition. Thirdly, to open a cafe you don’t need a wealth of experience and “bumps full of years of experience” - there are plenty of franchise offers in this area.

At the same time, there is no need to stand out with any exotic assortment. In establishments of this type, the main emphasis is on cold appetizers - salads, sandwiches, pizza. Hot items include soups, semi-finished products, desserts. Most of the prepared dishes are imported.

How much money do you need to open a mini-cafe?

According to economists' calculations, even a small cafe will require investments of at least 700 thousand rubles. And this despite the fact that the premises for the cafe are rented. Mandatory costs include:

• Purchase of kitchen equipment and furniture. The most expensive elements are refrigeration equipment (150 thousand rubles), ventilation system (100 thousand rubles), tables and chairs (7 thousand rubles per seat), bar counter (70 thousand rubles). In total, this cost item will cost at least 500 thousand rubles. Read the article for more details: How to choose equipment for a cafe.
• Repair and design of premises. The size of this article directly depends on the taste and wishes of the owner. You can make a modest layout for 200-300 thousand rubles, or you can spend several million to create a unique and unique interior.
• Installation of automation programs and anti-theft systems - about 70-90 thousand rubles.
• Purchasing an alcohol license (if required) - 60 thousand rubles.
• Other expenses, including the purchase of cash register equipment, specials. clothes - another about 40-50 thousand rubles.
• Advertising and promotion of a cafe - about 30 thousand rubles.
• It is recommended to put some of the funds into a reserve for the first months of possible work in the red. And in general, the savings at the start are not worth it. Some entrepreneurs manage to conclude a “rental holiday” agreement with the owner of the premises. This is when a cafe is given the opportunity to avoid paying rent for several months in order to have time to “get back on its feet.”

The issue of business planning is discussed in more detail in the article: Business plan for a small cafe.

Choosing a room for a cafe

Establishments such as small cafes, designed more for the casual visitor, are recommended to be located on the central streets of the city, on the first floors of houses with stained glass windows. The following indicators are important here:

1. Passability of people. The presence of office and shopping centers and public transport stops plays a big role.
2. The purpose of the premises is what object it was previously used for. It is good if the premises were previously used as a restaurant or cafe. In this case, no global redevelopment will be required, since the premises will already meet the requirements for public catering establishments (SES, fire safety). This, of course, will save quite a bit of the businessman’s money.
3. Electricity connection power. If the permitted power is at least 75 kW, then this is quite enough to operate a full-cycle kitchen. If this figure is less, then the connection of additional capacities will be required, which is associated with considerable financial investments.
4. Lease contract. The longer the term of the lease agreement, the better. Ideally, the lease agreement for a cafe premises should be drawn up for a period of at least 5 years. Since only in the first 1-2 years the cafe will recoup the invested funds, and the rest of the time brings the coveted income to the owner of the establishment. Agreements for a period of less than 12 months should not be considered at all, since such conditions will not allow obtaining a license to sell alcohol.
5. If the cafe plans to sell alcohol, then such indicators as distance from residential buildings and social facilities are important. purpose - at least 25 m, and room area - at least 50 m2. Otherwise, obtaining a license will be impossible.

Which tax system to choose for a business when opening a mini-cafe

It is quite enough for a small establishment to register a regular individual entrepreneurship. However, in the overwhelming majority of cases, it is the LLC (legal entity) that registers the “cafes”. The reason is simple - alcohol licenses are issued only to legal entities. By the way, about the license. The cost of obtaining an alcohol license is about 60 thousand rubles, and the time to obtain it takes at least 4 months.

Since 2013, public catering establishments have been given the right to choose which taxation system choose: general, simplified tax system, UTII or buy a patent. Which is more profitable? Today, perhaps, this is a special one. regime - a single tax on imputed income (UTII), when the tax is paid based on the square footage of the premises for serving visitors. The larger the area, the higher the tax.

Control over the activities of the cafe

The big advantage of a mini-cafe is that full control over its activities can be exercised personally by the owner of the establishment. The efficiency of the enterprise, in most cases, only increases from this. However, additional security against theft and loss is still necessary. This requires a set of measures, which includes:

• cafe automation system;
• video surveillance system;
• regular scheduled and unscheduled inventories;
• a fair system of employee motivation;
• immediate dismissal of employees found stealing proceeds, even with the initiation of a criminal case.

Fixed expenses of the cafe

The main expense item of the cafe is payment of wages to employees and insurance payments. 200-250 thousand rubles are allocated monthly for these purposes. (15 people). In second place are rental payments and utilities - another 70-100 thousand rubles. monthly. Then there are taxes and other expenses - about 50 thousand rubles. Total monthly expenses of a small cafe range from 350-500 thousand rubles. Anything less will most likely not work.

How much can you earn by opening a mini-cafe?

The profitability of a cafe depends on many factors. As a rule, when drawing up a business plan, it is customary to calculate the profit of a cafe based on 15,000 rubles for every 10 m2 of area of ​​the establishment.

Let’s say that the cafe is visited by 40 people every day (this is an extremely low figure), and the average bill of the establishment is 400 rubles. Then the daily revenue will be 16 thousand rubles, and the monthly revenue will be 480 thousand rubles, which will already allow you to work with a slight plus.

According to experts, the payback period for a cafe is at least 1.5 years, and this is subject to a good location. A more likely period is about 3-4 years. The normal profitability of a business is considered to be 20-30%.

In conclusion, a few more tips. If the space for a cafe is very limited, it is better to install high display cases with a convenient window - this way you can optimally and appetizingly display all the products. It is desirable, however, that the design of the display cases allows visitors to freely select the dishes they like and pay at the checkout. Thus, time is saved on serving visitors and the workload of staff is significantly relieved.

Step-by-step opening plan

In order to open your own mini-cafe, you need to draw up a detailed business plan. First of all, you need to decide for yourself in what area your establishment will operate, be it national cuisine or a pizzeria; in addition, you need to know your target client and their approximate income level. In addition, you should definitely take into account the presence of competitors and constantly analyze the business. Marketing will also be an important part of the business, and pre-opening advertising campaigns will get you off to a good start in the business. You definitely need to acquire all the necessary equipment and find the necessary suppliers with minimal financial costs so that the profit satisfies you as an entrepreneur. Do not forget that to open a business you need documentation, which you need to acquire even before the start of your activity.

What equipment to choose for a mini-cafe

In general, this type of establishment does not require much equipment, but it still plays a significant role. Depending on the theme of the establishment, it is necessary to contain a certain style. For example.

1. If this is a national cuisine, then the design of the room may contain some of the national attributes.
2. The pizzeria should have something Italian in its decoration.

In addition to the design itself, you also need equipment in the kitchen:

• small household appliances (food processor);
• large household appliances (gas stoves).

You should not skimp on equipment, as it is the key to quality food for your customers, who will come back again and again, and maybe bring friends if you feed them deliciously, which is precisely the secret recipe for success.

Which OKVED ID should I indicate when registering a mini cafe?

For mini-cafes, you can use the usual code for restaurants and cafes: 55.30.

What documents are needed to open

To open a mini-cafe you will need this list of documents:

• confirmation of the possibility of using the premises as a cafe;
• confirmation of registration with the tax office;
• in case of sale of alcohol, a license is required;
• certificate of absence of debts;
• a document confirming the lease of a plot of land;
• book of reviews and suggestions;
• KKM card;
• a document confirming that an inspection was carried out by the Sanitary and Epidemiological Service.

Do I need permission to open a mini-cafe?

Among the list of other documents, there is also permission from the sanitary and epidemiological service to open a cafe in the premises you rented.

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in big cities, not all of them find their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think through several possible solutions for each controversial issue. Of course, a cafe does not require fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, rather than trying to adapt a half-finished establishment to them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format of the establishment, because a profitable cafe is not easy - 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria is located in an office building or educational institution, it should have a sufficient number of seats and a wide selection of snacks suitable for potential clients, but the design of such an establishment may be discreet and even modest. And opening a themed establishment, for example, a café for book lovers, will require much more investment in the design of the premises.

Before opening a roadside cafe from scratch, you will have to carry out large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit the roadside eatery.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in the children's entertainment world, and also be aware of which superheroes are now held in high esteem in order to properly decorate the room. In addition, increased demands are placed on the children's menu, and the main range of dishes and drinks should be expanded, taking into account the fact that children usually relax accompanied by adults. Before opening a family cafe from scratch, you should choose a room close to places where families spend time en masse and make sure that those vacationing in the cafe are not disturbed by lovers of strong alcoholic drinks and noisy pastimes.

Drawing up a detailed business plan is a mandatory step in the step-by-step instructions on how to open a cafe from scratch. The business plan must include the following:

• Detailed descriptions of the format of the establishment, its location, premises for the cafe, organizational structure, work schedule;
• Analysis of the market and closest competitors;
• Marketing plan;
• Pricing policy of the establishment;
• Equipment;
• Suppliers;
• Financial expenses;
• Profit calculation and risk assessment.

Where to start opening a cafe? – With a clear understanding of exactly what it will be like. The basis of the business plan will be a detailed description of the very idea of ​​​​the establishment, based on what will be selected: location, room design and necessary equipment. The format of the establishment will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand current trends and assess the competitiveness of the future cafe. Familiarization with the activities of your closest competitors will help make your establishment unique and build the right pricing policy. The marketing plan is designed to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the establishment, but in the future some items may be changed. It is also better to take care of product suppliers in advance, not forgetting to write down backup options in case of force majeure. Financial investments, expected profits and possible risks will make it possible to imagine what the establishment will look like from a financial point of view even at the planning stage. Therefore, “Draw up a business plan” is the first point in a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”

Registration of activities

Before starting the process of registering an activity, it is necessary to determine the legal form of the business. To open a mini cafe from scratch, it is more profitable to register as an individual entrepreneur, but in this case, the sale of alcohol in the establishment will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The LLC legal form is chosen if you plan to open a cafe where alcoholic beverages will be sold.

Before registration:

• The authorized capital is paid;
• A legal address is being organized;
• Signatures on the registration application are certified by a notary;
• State duty is paid;
• The seal is made;
• A bank account is opened;
• The OKVED code is selected (56.10);
• The charter is prepared;
• An application is filled out in form P11001.

After registering an LLC, you must obtain permits for the premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and employees must obtain the results of a medical examination.

The list of permits for the premises includes the following items:

• Lease contract;
• SES permission;
• Conclusion of the fire safety authority;
• Agreements for waste removal and sanitation.

You should proceed to the implementation of the following points for opening a cafe only if you have all the permits and licenses. In addition, you must first register with the tax authority at the place of business activity.

Choosing a tax system

Registration of an enterprise for tax purposes is carried out at the stage of registration of an individual entrepreneur or LLC, and then the system by which taxes will be deducted is selected. For cafes, in cases where UTII (unified tax on imputed income) cannot be applied (this depends on the region), they choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the success

Selecting the location where the establishment to be opened is an important item on the list of what is needed to open a cafe. The place must have high traffic, otherwise the establishment will stand idle without customers. In many ways, its choice depends on the format of the establishment and the expected categories of visitors. For example, a separate building in the center of a large residential area or in a large park next to a residential area is exactly what you need to open a cafe bar. During the day, such an establishment will sell coffee and confectionery products for mothers walking with their children, and in the evenings the visitors will be residents of nearby houses who want to relax after a hard day.

A room with an area of ​​250-270 sq. m. – that’s what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check for each visitor is 200 rubles, the profit will be 200,000 rubles. per month, and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that you will be able to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future establishment will be like and find appropriate design solutions. To do this, you can order the services of professional designers, or you can sketch out a preliminary plan yourself and assign specific tasks to the masters, and they will tell you how to properly implement them.

For example, a calm atmosphere and the illusion of privacy are important for small cafes; student eateries do not require fancy furniture, but should attract young people with some unusual, catchy and memorable interior details. It’s more difficult with themed establishments; their arrangement will require more skill and considerable financial investments, which will most likely pay off precisely because of the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the focus of the establishment. Experienced restaurateurs advise that you must place a bar counter in establishments where alcohol is sold.

Cafe equipment

The list of standard equipment needed to open a cafe from scratch consists of the following items:

• Plate;
• Grill;
• Frying and cooking cabinet;
• Refrigerators;
• Production tables;
• Sinks;
• Dishes;
• Furniture sets for visitors.

Purchasing equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased from Russia, tableware is imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that match the interior of your cafe.

Advertising of the establishment

At the stage of thinking about the idea of ​​​​how to open your own cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before the opening, the advertising campaign is carried out by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the establishment will be recognizable. Therefore, spare no expense in developing the design and manufacturing a high-quality sign using the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotional events and promotions that attract attention to the establishment. Answer to the question: “How much money does it take to open a cafe?” must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Video on the topic

Calculation of financial investments

When deciding to start his own business, an entrepreneur must estimate how much money he needs to open a cafe. Costs may vary depending on the region and size of the locality where you plan to start a business. The cost of opening a cafe from scratch can be calculated by the main expense items at the initial stage: registration of activities (10,000 rubles), rental of premises (300,000 rubles), repairs and arrangement, purchase of equipment (600,000 rubles) and products (200,000 rub.), advertising (60,000 rub.). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, food purchases, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an approximate amount of 1,200,000 rubles.

Profitability and payback

By calculating how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the intended business plan and choose the right location for the establishment, then the cafe, even according to the most conservative estimates, will pay for itself within a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Advantages and disadvantages of business

Question " ?" is very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question that interests enterprising citizens. The current time is called successful for entering business. The benefits of starting your own business now include still low rents, plenty of empty space in busy areas and people gradually emerging from austerity. However, before opening a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be prepared to stop the theft of food and alcoholic beverages by unscrupulous employees, and also ensure that your cafe maintains its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are wondering where to start, be prepared to check the work of their establishment every day and personally monitor all processes.

About 2 years ago a client came to our company. Of course, there is nothing unusual in this situation; they come to us all the time. His request was unusual: “How to open a cafe and where to start?”

We are periodically ordered to perform various analyses, marketing research, etc. But this is the first time we have encountered such a request. And, to be honest, we were even a little scared.

And not even because they had not dealt with similar projects before, but because his request included the note “Do whatever you want, there is money, and even the premises have already been purchased.”

Where to begin

Experienced restaurateurs have already realized that the whole failure was in the words “the premises have already been purchased.” Because this initially kills the entire strategy of a successful cafe in the bud.

True, at that time we still did not understand this (now we are no longer ashamed to admit it) and happily got down to business. Looking ahead, I will say that even despite our inexperience, at that moment the project turned out to be quite successful.

Some things will seem simple and obvious to you, some will be a revelation, but at least for a person who plans to open a cafe, this article will be very, very useful.

Let's figure out what steps need to be taken so that after saying the phrase: “How to open a profitable cafe and where to start?” you got it and it was successful.

And since we haven’t had any cases for a long time, I’ll tell you how we followed this plan and what we implemented in the cafe.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Choice of concept

Yes, opening any cafe, coffee shop or restaurant begins with choosing a concept. And yes, I will chew your ears once again, but you will have to think about your target audience.

Why? Well, at least, because the premises will depend on this, where it will be located geographically, what the menu will be and, naturally, who your visitors will be.

And in this matter, experienced restaurateurs will support me with both hands. Everything must be taken into account here from the name, location to pricing policy and menu.

How we did it: We came up with the concept of the establishment after hearing a song somewhere, to which we then found suitable images of clothing stores.

As a result, the idea was born: it was supposed to be a youth cafe with trendy music, inexpensive food, and take-away coffee. Waiters and bartenders wear fashionable plaid shirts. And a completely alcohol-free establishment.

Design example

Search for premises

Another important point. If not even the most important one. More than half of the success of the future establishment will depend on the place where it will be located.

Availability of parking, is it as close as possible to your potential client, is it easy to get to him.

Do you think I find fault so much because I'm so smart? I think you all know McDonald's. Here is an excellent example of how to approach the search for premises (in their case land), because they do not choose places at random.

Previously, they used helicopters to assess cheap land and development prospects for the region.

And since 1980, they developed their own Quintilion program, which suggested potential locations for restaurants using satellite images, demographic data of the region and a lot of other data for analysis.

It's no surprise that they are currently the largest fast food chain in the world. Because they think through everything to the smallest detail and think ahead.

How we did it: Here we were both lucky and unlucky at the same time. The owner already owned the premises, so we came up with the concept, design and interior based on it.

By the way, here is an example of a bar counter that we created jointly with the project designers, based on the concept that we defined above.

Bar counter layout

Revealing the pitfalls

You already have a cafe concept. You have found a room. Start ordering a design. Stop! It's time to check whether you have taken into account all the pitfalls!

A simple example. You have come up with a cafe with hookahs, have already practically developed the project, found a room, and then it turns out that in this room it is impossible to install a hood, as required in the project.

Or an even more life-like example. Cafe with alcohol. You've almost decided to open, all that's left is to get a liquor license.

And then it turns out that no one will give you a licensed medical facility or an alcohol license near you, even on pain of death.

Do you think the examples are stupid and an experienced businessman wouldn’t do that? I took examples not from my head, but from real life and the experience of my friends. So draw conclusions and analysis 😉

How we did it: We were faced with the problem that we had less cooking space in our kitchen than was required according to sanitary and epidemiological standards.

I had to solve this in the most favorite way in Russia, “by closing the eyes of the inspection authorities for gratitude.” I hope you don't tell anyone about this ;)-

Creating a Menu

Will your cafe serve food? What will the prices be for food? Can your audience afford such expensive food? A huge number of questions and so few answers 😉 Here's what you need to pay attention to when creating a menu and setting up a kitchen:

The kitchen must be designed in accordance with SanPiN 2.3.6.1079-01 (this is, of course, a requirement for the premises, but also an important issue);

If you want your cafe to be distinguished by the fact that it is delicious, then I will disappoint you - this is not the primary criterion for choosing an establishment. When I come to any cafe, I expect it to be delicious.

Therefore, food should a priori be tasty and boast about it; there is no need to rely on it. It just doesn't work.

However, you don’t have to act like McDonald’s. If you don't already know, my favorite chef, Jamie Oliver, recently won a lawsuit against them, proving that their burgers are not edible.

Because it's not food, as they simply soak beef fat in ammonium hydroxide and add a drop of meat to it.

That is, they actually poison a person. McDonald's is actively trying to hush up this trial, but we'll see how it all ends.

If you decide to focus mainly on selling food, then let me remind you that the markup on food is 400 percent, and on tea/coffee it reaches 1000%!

Oh! I have just revealed the biggest secret of all establishments! Therefore, think about how you will make money.

How we did it: In the cafe, we have placed the main emphasis on takeaway coffee, and we are very actively promoting this direction. Over the past 2 months, the number of such checks has increased by 50%

Alcohol! 60-70% of any bar's income comes from alcohol. Just think about it!

The menu should be colorful, with appetizing pictures that will arouse your appetite. This way you will increase your sales by simply using your subconscious.

Menu

How we did it: Yes, we had to hire a specially trained photographer, allocate time for a chef, etc., but believe me, it’s worth it.

Scientists from the University of Illinois found that a colorful menu (with photos and vivid descriptions) increases establishment sales by 27%.

And here comes the next point. Everything that is photographed on the menu must be served in the same form. Otherwise, the reputation of the establishment will be significantly tarnished.

Last thing. Don't forget to analyze the menu. Remove slow-moving items, slightly raise prices for the most popular dishes and periodically introduce new items. The recommended frequency is once every three months.

Personnel search

Stumbling block. Some people think it is better to hire experienced staff. Some people think that it will be cheaper and faster to teach.

It’s up to you to decide, but at a minimum, you need chefs and bartenders with experience. And remember the concept! You will also select personnel according to it. Even their appearance can become a selection criterion.

Marketing and advertising

The topic of a separate article. Is it true! We have tried so many things in catering marketing that we could write an entire article. But here's what definitely works:

1. Flyer. Works, tested;
2. Social networks (in particular Vkontakte and Instagram);
3. Articles on news portals;
4. Website;

Becoming an entrepreneur in the restaurant business is the key to success in our time, despite the fact that it is a crisis. The main thing in this matter is to find a good idea to implement your plan. In this article we will tell you in detail how much it costs to open a cafe from scratch and what documents you need to prepare for this. We will describe all the nuances that it is advisable to consider before trying to build your business in this field of activity.

Business Features

There are several basic points that you should definitely understand before getting into something like the restaurant business, namely:

• You need to decide on the range of products and services of your future enterprise. This will definitely help you figure out which cafe can be opened specifically in your city with the amount of start-up capital that you have. In addition, you need to analyze the modern service sector in order to understand which cafe is better to open so that people will visit it. Thematic establishments are in particular demand today: Japanese, Chinese and Italian restaurants and mini-cafes;
• You should also figure out what place in the city you need to open a mini cafe from scratch or any other catering establishment. It is advisable to choose places where a large number of people always concentrate - near hotels, sports and entertainment centers;
• Based on the amount of starting capital, you will need to decide on the form of service in it. At the initial stages, after opening a cafe-bar from scratch, a form such as self-service will suit you. In the future, it will be possible to hire waiters;
• There is one more thing you need to open a cafe from scratch. You need to decide whether your catering will operate seasonally or permanently;
• You also need to know, if you want to open a cafe, where to start your business - from a mobile enterprise or a stationary one.

In light of the above, one conclusion arises - in order to open your own cafe, you need to know that this is a rather complex and painstaking process that requires special endurance, patience and, accordingly, knowledge in the economic field from a beginning entrepreneur.

Registration of activities

What does it take to open a cafe from scratch, first of all? An enterprise such as a cafe must be officially registered in the state register of small businesses. But in order to open a cafe-bar, you need to be issued the following permits:

• To locate the enterprise you have chosen as an object;
• From the fire safety service. This is especially true if the premises you have chosen as a place to open a cafe have only recently been put into operation;
• The same permission will have to be obtained from the sanitary and epidemiological station. This document is issued within 10 days by the chief doctor of the SES, if you take into account a number of other nuances that are needed to open a cafe.

You will have to additionally collect the following list of documents:

• Lease agreement for the premises where your catering will be located;
• Licenses for products that you will use in your work;
• Certificate of registration of a private enterprise;
• Documents confirming that you and your staff have undergone a full medical examination;
• You also need to obtain a patent from local governments for trading activities.

You should know if you want to open a cafe, that for this you need to determine the legal form of the future establishment. You can register it like:

1. IP (individual entrepreneur);
2. OJSC (open joint stock company);
3. LLC (limited liability company).

Institution format and concept

Are you still undecided? Try opening your own cafe. For this, as we mentioned above, it is very important to decide on the concept and format of the future establishment. In order for you to understand more clearly in this area, we invite you to pay attention to the following classification of catering establishments.

By type of cafe there are:

• General;
• Specialized;
• Bars.

Each of these catering establishments has its own category:

• Luxury - such establishments have unique buildings, premises and furniture (it is made to order). They are provided with all the necessary equipment to have the maximum level of comfort;
• Higher - which have a very high level of service, a complex menu, the premises are decorated at the best level, and the technical equipment is of the highest class;
• First, this category is assigned to kebab, wine and beer bars;
• The second is assigned to canteens;
• The third is assigned to buffets that are located in public facilities.

Let's take a closer look at what type of cafe you can open:

How to open a fast food cafe from scratch?

This is the most affordable public catering establishment, which people go to with great pleasure, because they can eat quickly and inexpensively (about 100 rubles per person). The menu of such a cafe includes dishes that are prepared based on semi-finished products. The only alcoholic drinks sold in such establishments are beer. This format of a catering establishment is the best way to open a roadside cafe from scratch.

How to open a small cafe from scratch using the “Free-flo” type?

In such establishments, the menu is dominated by home-cooked dishes, which are prepared after the client orders. In such cafes nothing is heated. On average, a visitor can eat at the Free-Flo cafe for 150–300 rubles. In addition to beer, you can sell stronger alcoholic drinks here.

In fact, this catering establishment is no different from fast food. Only in them can you get higher profits. People can spend 300-400 rubles per visit on delicious and fresh pizza, as well as some types of snacks and side dishes. This option is suitable for those who are looking for a way to open a family cafe from scratch.

How to open a small cafe from scratch like a “Bar”?

These establishments sell mainly alcoholic beverages and simple hot and cold snacks. They are usually equipped in a high-tech style, there is low lighting, and there are quiet and soft areas. It should be noted that such establishments are in quite high demand, so opening them is very profitable. There are several types of bars:

• Cocktail bars where fruits, sweets, and some types of snacks are served with alcoholic drinks. The staff consists of bartenders and waiters;
• Disco bars, which function like regular cafes during the day, and like a club in the evening, where you don’t have to order food, but only have fun. By the way, the menu of such establishments usually includes sandwiches and sweets. They are equipped very modernly with lighting, musical equipment, video recorders, light music;
• Minibars, which are located at entertainment centers such as cinemas and hotels. They sell mainly sandwiches, ice cream and other similar products;
• Grill bars are establishments that differ from fast food cafes only in the way they prepare food. Everything here is grilled;
• Cafe-bars are elegant establishments that can accommodate a maximum of 50 visitors. The menu here is very extensive - there are first courses, second courses, and alcoholic drinks. As for the cost of dishes, the check for one visitor can be equal to 500 rubles.

How to open a children's cafe from scratch?

This may be a “free-flo” type catering establishment, but they should not have alcoholic beverages. In addition, it is always equipped with various children's entertainment, and the menu includes sweets, dairy desserts and home-cooked dishes that can be as healthy as possible for children.

How to open an anti-cafe?

It should be noted that this format of establishments is very popular today. People don't have to pay for food there. They pay for the time they spend in the cafe. You can offer people coffee, tea and light snacks free of charge.

How to open a coffee shop?

This type of cafe has taken root quite well in Russia. In such establishments, the menu includes different types of coffee, liqueurs and dessert wines. The list of products also includes confectionery products.

Selecting a location

Another question that is included in the step-by-step instructions on how to open a cafe from scratch is the choice of premises and location of the future cafe. Here you need to take into account the following nuances:

1. The area of ​​the city in which your cafe will be located should be crowded (this could be residential areas, recreation areas);
2. The area of ​​the premises for a catering establishment must be no less than 70 and no more than 200 m²;
3. If your cafe is aimed at people with average incomes, you can choose residential areas;
4. Do not rent premises for your cafe if before yours there was an establishment of a similar type in it, but it received a bad reputation (your cafe will have the same reputation on a subconscious level among visitors);
5. The premises must be equipped with all necessary utilities - electricity, running water, heating and sewerage;
6. Carefully study all the documentation for the premises you want to rent. What is meant here is whether it has been redeveloped, whether it is registered correctly, whether advertising signs can be placed on its façade.

Equipment

When planning where to start opening your cafe, you need to calculate how much money you need to open a cafe. After all, you will have to purchase expensive equipment to furnish the hall of your establishment and kitchen. There is a basic set of what you need to buy:

• Oven (a convection oven will also work instead). This equipment must definitely be included in the business plan for opening a cafe from scratch, since it is used to prepare most of the main dishes;
• Electric multi-burner stove with oven;
• Refrigerated spacious display cases for ready-made dishes;
• Dispensing stand;
• Coffee machine;
• Frying surfaces;
• Microwave;
• Food processor (preferably several);
• Washing.

All of the above-mentioned household appliances can be purchased new, or you can save money and purchase it all second-hand in order to save money. In the first stages of business development, it is quite possible to get by with used equipment, and after achieving results, you can already buy a new one.

Financial investments

The most important thing a novice entrepreneur needs to do is calculate the cost of opening a small cafe from scratch. According to our calculations, how much money is needed to open a cafe, you will have to make the following expenses:

• 50,000 rubles – rent of premises for a cafe;
• 100,000 rubles – purchase of the necessary equipment;
• 60,000 rubles – for products and advertising (this amount will have to be spent monthly).

Note that the cost of opening a cafe from scratch will largely depend on the form of catering establishment that you choose.

Profit

Knowing how much it costs to open a cafe from scratch, logical questions arise - how much can you earn and how quickly. It’s impossible to answer unequivocally here, because profit will directly depend on the attendance of your cafe and the amount of money invested.

If you can organize your business quickly and correctly, then you will receive 100,000 rubles in net profit per month.

Advantages and disadvantages

Let's figure out what the positive aspects of the restaurant business are:

• This is an exit niche in entrepreneurial activity because it is in demand among people;
• Having your own cafe is not only profitable, but also very interesting. Business in the future can become a lifelong endeavor and generate high income.

However, as in any business, there are pitfalls in the restaurant business:

• If people work in your cafe, then it cannot be ruled out that they will steal food. To avoid this, you can install surveillance cameras in the cafe, but this is an additional cost;
• You will definitely need to monitor the cleanliness and sanitation of your cafe at all times;
• You may be bothered by constant checks from different authorities;
• It is very difficult to find decent suppliers who will become reliable business partners;
• High level of competition.

Advertising campaign

An advertising campaign is of decisive importance in business development, because the profitability of an establishment always depends on it. You will have to think and choose the appropriate tactics in organizing advertising for your cafe. It shouldn't be similar to your competitors' campaigns. What you can use:

1. 1. Outdoor advertising (in public transport, for example, or on street billboards), which will constantly flash before the eyes of your potential customers and thereby arouse interest in your establishment;
   2. Internet advertising on social networks, online bulletin boards, and websites (including a personal website). You will have to pay a lot for such services. But if you don’t take advantage of them, you may increase the risk of losing everything and achieving nothing by investing a lot of money;

1. Media and radio advertising that will help inform people about entertainment programs and promotions of your cafe. With their help, the image of a public institution is formed. Visitors are interested in the difficulty of sitting in comfortable conditions; the mood and atmosphere that reigns in the establishment where they decide to dine, for example, is also important for them;