Universal company name. What to name the company. Practical advice on naming. How to name a company: examples

It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

You should not give a direct description of the product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In the future, the trade name may become an unbranded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
A successful name may not reflect the characteristics of the product at all. This makes it unique for a long time (Apple).
The name must take into account the time factor and remain unique for a long period. Poor examples include Radiola, which means “heat” in Latin, but is actually a non-heating household appliance. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix К°, off;
displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use the paid services of naming agencies, who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated “doesn’t drive.”

Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
Use words that are complex or have a negative meaning.
Use templates and hackneyed phrases.
The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, and contrary to the principles of morality and humanity.

The use of the words “Russian Federation”, “Russia” and derivative words requires special permission and an additional state fee (10-50 thousand rubles) is paid.

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively impact profits and may lead to lawsuits for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon" - a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also companies on the Russian market named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History has known successful variants of a name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company’s product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese, sonny is a loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have a beautiful name that makes it stand out from its competitors. You can use English words:

artway - art + road;
arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique LLC name, you can work in the following directions:

connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
associations with speed, transportation, road (Trajectory, Fast transportation);
resort to metaphors or play on words (Avis - bird);
use derivative words from “express”, “trans”, “speed”;
apply abbreviations (BNK - Fast, Reliable, Qualitative);
neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which interferes with quick memorization (“Right”).

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

use no more than 3 words;
the search should begin with Russian words, then Latin;
neologisms must be deciphered in the company slogan to indicate the scope of activity;
an abbreviation of a name consisting of several words should be euphonious;
avoid legal terms - banal and hackneyed;
do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values of its employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

use georeference: Eden;
play with foreign words: glass (glass) - Sunglass;
furniture base: Mebelink, MebelStyle;
highlighting the scope of activity: Soft lines, Interior;
emphasis on positive associations: Formula of Comfort, Residence;
add prefixes or symbols: Prima-M, Glebov and Co;
play with the words: Furniture, Mebelius;
foreign base: MebelStyle;
use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations (Accounting Reporting Tax Returns - BOND), parts of the names of the owners in a euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For a clear example, let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. The names are suitable for innovative developments and new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
TWO is suitable for organizations whose purpose is to care for people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscape design, gardening), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
TROIKA improves the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of acting studios, advertising agencies, and design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will promote the active development of tourism organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed for beauty salons, clothing salons, cosmetologists, and medical centers. Venus will help in development. Six reflects the ideal of human perfection.

SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
EIGHT is the patron of large financial companies with large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining extreme materialism and infinity.
NINE will help charitable organizations and private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, you can consider several examples of successful companies:

Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
Russian Sea - 3;
Euroset - 1;
Megafon - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business cannot function fully without a beautiful name. Determining it is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Choosing a good company name is not an easy or idle question. Moreover, this is not a secondary issue. It is necessary to choose a name that will “work” for the business for many years, will embody all the values of the business, and characterize the company from the best side.

Of course, it is best to entrust such work to specialists, professionals, but, as a rule, such services are expensive and not all beginning entrepreneurs can afford them.

The first and simple thing you can do at the start on your own and at no cost is to create your own small focus group consisting of relatives, friends and just acquaintances.

You can give this focus group “to be torn apart” by those options for the company name that you have already come up with. Ask them to express their attitude towards a particular name, ask why they like or dislike the name.

Enter the results into a makeshift table, mark each name with a minus/plus. It is ideal if all opinions about a particular name of your amateur focus group are reasoned.

Surely, with such a squeak, you will identify several winning names for yourself. From the pool of such improvised winners, you choose the name that will work for your business.

Interesting company names are a way to stand out

There are entire lists of beautiful company names on the Internet that anyone can use.

Yes, to stand out from other competitive titles. It's not easy, but that's the main thing. Many may say: “You need to stand out with a service or product. Quality of service provision, etc.” There is no doubt - this is true.

But imagine yourself in the shoes of your consumer. That consumer who has not yet started studying your offer, but is only choosing a company from a dozen or even hundreds of offers.

Your task is to offer him a name that will immediately interest him, highlight your business, and perhaps even put him in first place in the search. Even before he decides to study the price or description of the products. Being the first at the very first step of the consumer is very important, this is the key to success.

This means that the names of successful companies play a big role in the success of the entire business.

Of course, there are many factors to consider when choosing a name. For example, a bright, catchy and even trendy name is not suitable for companies that offer financial or consulting services. Here you will have to sacrifice brightness and originality.

Simply because it is undignified. Who would come up with the idea to name a consulting business: “Orange Elephant” or “Jolly Hippopotamus”? We're exaggerating, of course, but you really need to be careful here.

Large companies with large advertising budgets can afford to choose a name less carefully, since any name can be easily promoted for money. Beginning entrepreneurs with limited advertising budgets should think a hundred times and only then “cut off”.

How to choose a company name? Small but useful instructions: use language tricks

Choose a name that lends itself to puns. A great example of such a play on words is “Little Potato”. Just great! With humor, warmth and homeliness. We are confident that many who read this name will, from the first minute, treat such a business with warmth and great hope for tasty and high-quality food. A great example of a smart marketing move. Five points!;
A strong name should be simple. Choose a name for your business that is easy to remember and write. A simple example: you are driving your own car to work and an interesting advertisement comes into your field of vision, say, on a roadside billboard. Which one will you quickly remember: International Communications Liberty or Incomly? Even better is “Incol”;
Choose a name that won't be asked again. We have bitter experience when, in pursuit of originality, we chose the company name: “Audit Profit Engineering.” Countless times we have been asked how to spell the name correctly. We used to repeat the name several times until people got the hang of it. We are sure (peculiarities of psychology) people don’t like this, which means that many people, even at the first acquaintance with the business, experienced a slight discomfort, and therefore negativity associated with the name of the company;
Avoid puns in the title. Punning your company name is a risky move. Even if such a name is easy to remember, you still shouldn’t risk the company’s authority and immediately set the consumer up for slight disrespect;
Never imitate the famous. You can easily get caught up in serious litigation and lose a lot: money for lawyers, court costs, changing the company name, fines, etc. The most important thing is a good name, which will be difficult to restore even for a lot of money.

Original company names and domain name

Interesting company names in examples.

Beautiful names for companies must be chosen because your future consumer associates the company name with the quality of your business.

Many aspiring entrepreneurs, when choosing a name for their new business, miss the most important point - the domain name. Today, any business must have a presence on the Internet.

Especially those businesses that plan to enter not only local markets, but also regional markets, and possibly international ones. (“The bad soldier is the one who doesn’t dream of becoming a general”).

In both the first and second cases, a business will need a website and its own domain name.

What will a domain name sound like in English? (We do not recommend using the domain zone – RF for many reasons).

How do you spell? How is it read? And most importantly, is such a domain name free at the moment?

Also, how will search engines react to your domain name? Believe me, we are not new to promoting an online business and understand how important it becomes when a business grows and the business website grows with it.

“The more people find you and your company on the Internet, the more buyers, consumers and people simply loyal to your business you will have.”

Company name in examples.

A short domain is not the best choice. If you are going to choose a domain with less than six letters, this is not the best choice. An abbreviation like: irr.ru can be afforded by “monsters” of business, but not by beginners. We need to look further;
Play with a combination. For example, the domain name of your business may consist of a set of abbreviated words: “Vetprom.ru”. The fictitious domain name might belong to a fictitious company: "Industrial Windmills";
Use translation. Often business owners, when choosing a domain name, use translation from the national language and vice versa. Example: the word “Thank you” in Hawaiian sounds like “Ubunchu”, this sound was taken as the basis for the domain name written in English - Ubuntu;
Be careful with the SEO. Many companies, hoping to promote their business in search results, resort to a trick - using keywords in the name of the domain name. Firstly, Google no longer pays attention to this and does not give such a domain name preferences, and secondly, you may end up subject to sanctions in the future. Changing a domain name is neither easy nor expensive;
You are in Russia? So – RU! If your business is located in Russia, it will be better in all respects if your domain name is located in the “RU” zone. Believe me, you will not regret this decision in the future.

Many aspiring entrepreneurs do not understand the “power” of the right name for their future company. Choosing and recording the correct name of your company in official documents is an important and far from trifling moment in the overall success of the business.

Often, beginning businessmen, having no experience, choose verbose names, names that have no semantic relation to the overall focus of the business, names that are difficult to read, difficult to remember, etc. and subsequently suffer losses from the wrong choice.

The name of your business should attract attention from the first second, consist of one, maximum two words and should immediately give an understanding of what this business is about.

When choosing a name for your business, remember that company name a dialogue begins between your business and your consumer.

In this article, we have prepared an overview of the three most common mistakes made by beginning entrepreneurs when choosing a name and three expert opinions that help to avoid these and subsequent mistakes.

Check company name

Check the company name for uniqueness. Do not duplicate the names of existing companies

Several years ago, when creating his own company selling hot dogs, its owner misunderstood that if he named his company the same or similar name as his closest, but more successful competitor, then he would help his business.

Like, “I’ll cuddle up” to the already achieved success of a competitor. But in the end, everything turned into a big headache, unexpected and very large costs for changing the name.

Two years into the company's existence and as it grew, the owner of a hot dog company received a trademark infringement lawsuit from the company he once targeted.

Ultimately, the legal proceedings, the costs of conducting them and the costs of changing the name turned out to be significant and the businessman had to regret more than once that long-standing and ill-considered step.

Expert advice No. 1
The first thing when choosing names of your new business Google all available sources of information (offline and online) and government registers. Carefully and thoroughly study these issues on the Internet using the search engines Yandex and Google. Refer to the register of patents and trademarks of the Russian Federation (or your country) and try to find out if such a name is used by any of the existing businesses. A lot of money can be saved if your choices are carefully considered.

Original company names. Call it catchy, clear and universal

A creative company name is the key to future success

The name of your future company should be clear to any user at first glance, from the first reading, and very importantly - the name of the company should immediately tell what the business is about.

What does he do? What to expect from him?

It's difficult, but possible. Often on the Russian market you can find the names of companies that not only do not tell the consumer what this business is about, but also contradict the business itself.

For example, the name of the company: Low-rise Construction LLC offers consumers services for growing champignons. It is clear that at first the company's business was construction, then, as the industry diversified or declined, the business changed, but the name remained.

This is a big mistake and most likely the business loses much more annually than the cost of re-registration or complete replacement of the business name.

Expert advice No. 2
When you choose a company name at the start, remember that in a few years your business may change beyond recognition, and instead of providing clothing manufacturing services, you will sell flowers. If it is impossible to choose a universal name in the future, it is better to spend money on changing it.

Selection and verification of company name online

How to come up with the right business name online

The phrase that if your business is not on the Internet, then you don’t have a business has already set everyone’s teeth on edge. But the truth of this phrase has not lost its relevance.

One fitness business owner grew up loving the word he later chose to name his business. The entrepreneur really liked this name, but most users associated this word with a well-known brand for the production and sale of men's clothing.

This coincidence caused the business to lose its consumers and therefore the business to lose profits. Hundreds and thousands of people are looking for information about clothing and end up on the website of a company that provides fitness services.

There is a defocusing of interests and non-target users who do not want to purchase fitness services come to the site. Who loses from this choice? Childhood memory or business?

Expert advice No. 3.
Avoid using words and phrases in your company name that are not relevant to your business. This can lead to consumer confusion, and the business name will show up in searches in a location that is not where it should be. You need to be where your consumers graze.

Company name generator

How to use the online business name generator

There are several online name generators on the Internet that can be used to select the name of your future company. We, at least, counted more than ten of them and did not study this issue further, since we consider this not the best idea.

Here you need to understand that the name of your future company is not just a word, it is not just a name. This is the first step to success. This is your quality marketing, this is your face, this is the first thing the consumer can see when they first meet you.

Choosing a company name is a very serious and responsible step, and trusting this step to a “soulless” and not “very smart” generator is the height of not taking your future seriously.

Such reviews about the generator name can cause nothing but laughter in any normal person: “I’ve run out of ideas. I have already taken $5 million from investors, but I haven’t come up with a name for the startup yet. And this service literally saved me. Ivan Petrov.

Many novice entrepreneurs do not know how to come up with a company name and use a generator. This is not true!

Company name registration

How to check the company name for registration

There are two ways to register a company name at the official level in the Russian Federation:

– registration of the company name when registering an LLC (CJSC, OJSC, etc.);
– registration of a trademark in Rospatent of the Russian Federation (indirect registration);

When registering a company, its founders, according to the laws of the Russian Federation, are obliged, independently or with the help of specialized companies, to create the Charter of the legal entity being created and draw up the Memorandum of Association.

In the Memorandum of Association and Charter, the founders are required to enter the name of the legal entity being created (LLC, CJSC, OJSC, etc.) in Russian and English.

Example:

Limited Liability Company "Orion" - in Russian;
In English this name should look like this: "Orion Ltd".

Choose words for the company name that are sonorous, but not loud. Choose words for Russian companies: Russian.

After the Charter and all documents corresponding to the law of the Russian Federation are drawn up and registered with the tax office at the place of registration of the company, the company is assigned an official name under the name of which this company will conduct its activities.

The first thing you need to do when choosing a company name, in addition to a simple Internet search, is to contact the All-Russian Register of Companies - the Unified State Register of Legal Entities.

The easiest way to do this is as follows:

1. Go to the website https://egrul.nalog.ru/
2. In the “Name” field, enter the name of the company that you have chosen and, having entered the corresponding numbers in the “Code” field, click “Find”. You will receive a list of companies that are already registered under one name or another.

This way, you can find a name that suits your company perfectly and does not violate the rights of other legal entities.

If you want to additionally “insure” the name of your company and be present on the market in the singular by name, then you should register a trademark. The intricacies of such registration can best be found here >>>

The name is the first impression of your company, its face and business card.

A successful name helps a company develop in the market and attracts buyers.

By looking at examples of successful and unsuccessful names, you can decide what to name your company.

First of all, it is necessary to take into account that there are a number of requirements when creating a company name.

Requirements for determining the name

The full name of the company must be in Russian. Foreign words can be included in the company name, but only in Russian transcription. Latin characters are not allowed. Such common abbreviations and abbreviations as LTD, VIP are written in Cyrillic, and the & sign is written as “end”.
The names of cities and regions of the Russian Federation can be used only after agreement with local authorities.
The words “Russia”, “Russian Federation”, as well as their word forms and abbreviations can be included in the company name only after receiving official permission from the Ministry of Justice of the Russian Federation and paying the state duty. Currently, the fee is 50,000 rubles.
The names of intergovernmental, international institutions, as well as official authorities cannot be included in the name of an enterprise registering on the territory of the Russian Federation.
The use of obscene words and expressions in the company name is prohibited.

Besides the legal aspects, there are certain rules for creating a new name. The process of creating this name is called naming.

What is naming?

Naming dates back to the 19th century and includes knowledge of psychology, linguistics, marketing, sociology and other sciences.

The name of the company should itself sell your product, according to experts in the field of naming.

Today, there are professional naming agencies that will help you develop a good name specifically for your company.

But using the advice of leading experts, you can come up with a successful name yourself.

The naming principles state:

Uniqueness and creativity. Originality is what will set you apart from your competitors. Therefore, it is better to immediately discard hackneyed boring names as unnecessary.
Euphony. Once you come up with a name, ask your friends to pronounce it. Do you like the sound of it? Will employees be proud to say their company's name?
Information content. Let the name carry a semantic load, so that a potential client, having heard it, already understands what we are talking about.
Brightness. Your business name should stand out from other companies in the same niche.
Associativity. It is not necessary that the name directly indicates the type of your activity. Sometimes in naming the method of associations is used with the help of images of literary heroes, comic metaphors and hints.
Use of "positive" letters. Experts have discovered that each letter carries an emotional connotation for a person. Thus, the letter K at the beginning of the company name promises reliability, Z is associated with something evil, but strong. The letters X, Ш, Ш – are considered “sad” and “dull”, and D and L – evoke joy and positive emotions.

Name examples

When planning to occupy a certain niche in the market, you need to consider your target audience.

When choosing a name, speak to the buyer in his language.

Respectable ladies are unlikely to want to visit a Japanese restaurant called “Sushi-Mushi”, and young people will not be attracted to the “Quiet Evening” cafe.

Therefore, when choosing a name for a restaurant, studio or construction company, first of all, decide who exactly you will work with.

Construction The company, depending on its field of activity, may be called:

My castle
Elite – Build
Marvelous House
Guarantee
EcoStroy
Reconstruction
Master OK
Monolith Stroy

Legal The following names are suitable for the company:

Advisor
Themis
Lawyer
Expert
Partner
Consultant

Tourist the company will attract potential clients through names:

Around the world
Cote d'Azur
Paradise
Rose of Wind
Pilgrim
Oasis
Globus Tour
Vacation

Tea shop will stand out among competitors with the name:

Welding
Real tea
Tealeaf
Plantation
Samovar
Tea house

Real estate agency can be called:

Good choice
Square meter
Favorite City
Cozy home
House Domych

Children's cafe suitable names:

Sweet tooth
Far Far Away kingdom
Fairy tale
Planet of Childhood
Little toddler
Chocolateland
Yummy

Of course, the name itself will not bring profit and fame to your company.

But still, the name is a very important link between you and potential clients.

A correctly chosen name is the key to a successful start and subsequent development of the enterprise.

In contact with

A step-by-step algorithm on how to come up with a name for a company. Basic mistakes and practical advice based on examples of successful company names.

Some may think that devoting to the issue how to come up with a company name, a lot of time is stupid.

This is probably how grocery stores called “Products” and the like appear.

Experienced entrepreneurs are well aware that the name sets the tone for the entire business.

And a lot can depend on how carefully you approach this.

How to come up with a name for a company: 5 main mistakes

If you analyze the most common variants of company names, you can identify several basic errors.

Before choosing the ideal one, entrepreneurs should study this section carefully so as not to step on someone else’s rake.

Associative series

The name is the first factor that will create your image in the user's mind. Therefore, it is important to ensure that this impression corresponds to reality.

For example, the beauty salon “Aida”.

It would seem that it sounds quite complicated.

However, the educated part of your visitors will definitely pay attention to the consonance with “Hades”. The God of the Kingdom of the Dead is not the best person for a business built on female beauty. This is worth thinking about.

But the legal news portal Pravo.ru is a positive example. The “name” is strict and clear.

Indicates the theme of the portal.

Obviously, a casual visitor is unlikely to come here looking for jokes or other entertaining content.

Non-compliance with the stated

Interesting fact:
The word Yahoo was coined by Jonathan Swift in his book Gulliver's Travels. That was the name of a repulsive, disgusting person. The founders of Yahoo! Jeri Young and David Philo chose this name because they called themselves Yahoos. However, now the name stands for Yet Another Hierarchical Officious Oracle (something like “Here is another helpful search engine built on a hierarchical principle”).

Ambition is good, but only within reasonable limits.

The name should reflect the real level of the company and the real positioning of the brand.

You can often observe a situation where a small semi-basement furniture store is called the “Furniture Kingdom” or karaoke in a “VIP” residential area.

Entrepreneurs should be more rational and select neutral names without claiming a level at which the company is not located.

An opposite example is jewelry stores called “Zolotishko” or “Bryuliki”.

Such names can evoke a variety of associations, but not with serious and reliable brands.

The more respectable and prestigious a niche you try to name, the less room there is for diminutive suffixes, jokes and fairy tales.

Too difficult

Abbreviations and abbreviations are an easy way to come up with an organization name.

However, even without statistical data, we can say with confidence that buyers do not like long and complex names.

Let's take a product niche.

Typically a person remembers 5-15 brand names.

If the chosen name is also difficult to remember, you can’t even dream about recognition.

Registration question

If you do not plan to open a fly-by-night store or abandon any development, you should definitely ask the question of registration.

Otherwise, when your company becomes large and successful, you will face the same big problems.

In addition to nerves and time, solving this problem will cost you serious money.

Almost original

You've probably come across items that use well-known brands, but with minor changes.

For example, Starducks coffee shop, Pima clothing store and the like.

Such a move will undoubtedly attract attention.

However, rather negative.

It is impossible to develop full-fledged companies under such a “heading”.

Step-by-step algorithm: how to choose a name for a company?

As has already been stated, decide on the position of the company.

How do you want to be in the eyes of buyers: fast, positive, serious?

Try to keep the message as short as possible.

After all, you can’t fit a lot into one or three words, no matter how you look at it.

Study your competitors to differentiate yourself.

A good example is nasal rinse.

Usually in the name of this drug there is a reference to the marine theme: “aqua”, “aqua”.

The creators of the drug “Dolphin” followed the maritime “direction”, but at the same time stood out from the crowd.

Decide on the age and gender of your main target audience.

Make a choice between emotion and information.
If we are talking about a serious brand, the name should convey information about what you do.
Without unnecessary jokes, distortions and flights of fancy.
But if you are planning to open a cafe or event agency, you can focus on the impressions that will arise from your name.
And not on its meaningfulness and relevance to the lesson.
Select the language in which the main title will be.
Almost 90% of all new companies have an English-language “name”.
Which in turn began to cause a negative response among the population.
Like “our language also has many wonderful options for names.”
Of course, you may think that “Compote” does not sound as worthy as “Juice”.
But research shows that it is to the first option that audience loyalty becomes higher every year.
But it’s also worth considering the option for foreign partners if you have far-reaching plans.
Check if the selected name is available.
Often at this stage all the work done is in vain.
But don’t despair – look through your options further.
Despite the variety of original names, there are still thousands of unrealized ideas in the world.
One of which could be yours.
Conduct a survey among colleagues, acquaintances, and relatives.
Perhaps only you liked the option you chose.
And it does not at all create in those around you the emotions and associations that you endowed it with.
Besides, two heads are better than one, and two dozen - even more so.

How to come up with a name for a company: 3 ways

What should you not use when choosing a business name?

The above errors should be taken solely as useful recommendations.

Perhaps what didn’t work for hundreds of entrepreneurs will be a successful step for you.

But the points below are definitely worth following when you decide how to choose a name for your company.

Nothing in the name should hint to consumers that you are a government organization, if this is not the case. That is, the words “parliamentary”, “Russian”, “state” will definitely become a red light when registering a name for a company.
For companies that work with foreign partners or plan to work in the future, you cannot use dissonant and abusive names. Do you think this is obvious?
The owners of the Nova automobile brand also thought so before entering the Spanish market, where they failed miserably.
The reason is simple - “no-va” is translated from Spanish as “does not walk.”
But using a geographic location is not a strict rule, but useful advice. You should not include a reference to a specific region in the title if you plan to expand in the future.
“Ryazan Art Shop” and simply “Art Shop” - which store will be more successful in Moscow, do you think?
You cannot use words indicating banking or financial activities (“bank”, “pawnshop”, “insurance”).

A few more nuances to consider when choosing a company name:

voiced in the video:

How to choose a name for companies of various types of activities?

Construction company

Obviously, the name should be associated with reliability, quality, and durability.

By naming your business “Shabashka”, you will receive the appropriate attitude from your clients.

Tour operator

Clients also expect reliability and commitment from a travel agency.

But above all, this is a business that trades in emotions.

Likewise, the name should bring pleasant impressions and evoke associations with future vacations.

Interesting name options for a travel company: “TUI”, “Mont Blanc”, “Oasis”.

Choosing the perfect name for a company is a great success and a rarity.

It’s not for nothing that many people pay money to naming specialists.

Although some people think that paying any money for one or two words is stupid, you should not be so mistaken.

The success of the business largely depends on how well the name is chosen.

The main mistakes when choosing a name are due to the fact that entrepreneurs have a poor idea of who they are and what strategy they are promoting.

If you understand who your target audience is and why they need the products you offer, the question how to come up with a name for a company will no longer seem complicated.

And if a business has potential, it will fill any chosen name with meaning (as happened with Apple).

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