A children's party agency is one of the few businesses that can be built practically from scratch, relying on the enthusiasm and organizational skills of the project initiator. At the same time, there is a chance from a modest entrepreneur to become a full-fledged organization with a large staff of professional performers in the person of animators, photographers and video operators, designers, DJs, showmen, and so on.
The scope for thought in this matter is simply enormous! Here are just some of the services that the company can provide:
- Animator on duty - this service is often ordered by children's cafes and restaurants; places where parents take their children to celebrate birthdays.
- Express congratulations - the animator arrives at the appointed place and time (in a house or cafe) and congratulates the birthday person in the original genre.
- Themed parties are an interesting and exciting mini-adventure for children (pirate, Hawaiian, cowboy, gangster parties, etc.).
- Show programs are educational events that captivate the hearts of children: a soap bubble show, a fire show, a scientific and chemical show, a chocolate fountain.
- Turnkey holiday. Full organization of the event: developing a scenario, choosing a room, sending out invitations to guests, selecting a festive menu, ordering a cake, decorating with balloons, etc.
- New Year's greetings from Father Frost and Snow Maiden and much more.
This business is actively developing, competition is growing every day. This is directly related to the growing popularity of the service. The average bill for a small order is 7,000 rubles, of which the business owner gets about 4,000 rubles. On average, large VIP orders cost 50,000 rubles, and the income is about 20,000 rubles. A more or less well-known agency carries out 100 - 150 small and 5 - 6 large orders monthly. Potential profitability from 500 to 700 thousand rubles. per month.
There are also some restrictions. When opening an agency, it is important to assess the so-called market capacity. This indicator directly depends on the number of city residents and their average income. According to statistics, it makes sense to open specialized agencies for children's parties in cities with a population of at least 200 thousand inhabitants. In small towns, it will be extremely difficult to earn good money due to the lack of the required number of orders. Here, such services can only be provided as additional services in a traditional event agency.
Organizational matters
“To test the market, at first, you don’t have to register a company,” advise some market players. The advantage of such a business is that you can test your strength with minimal losses. The first orders are usually received from social networks and through friends. A suitable occasion can always be found (New Year, Children's Day, birthdays, etc.). It is not necessary to take money - the main thing is to make your first portfolio (photos, videos) and get good reviews. It's more valuable.
The same can be said about an office: you should spend money on renting and furnishing the premises only after proper promotion of the organization. Costumes and props are perfectly stored at home, and meetings with clients and potential order executors (animators, photographers, etc.) can initially be held in co-working centers or regular cafes. Renting a workplace in a coworking center will cost about 1,500 rubles. per week (~300 rubles per day). Similar establishments operate in almost every regional center.
As soon as you receive stable orders, you can register your business. It is enough to register an ordinary individual entrepreneurship. Although some people think that the “agency” must certainly be registered as a legal entity (LLC). But this may turn out to be a waste of money (registering and maintaining an LLC is somewhat more expensive than an individual entrepreneur). The need to register a legal entity will only appear when large corporate orders are received (when the company will need to pay VAT).
Suitable OKVED standards for a children's party agency: 92.3 “Other entertainment and entertainment activities” and 92.7 “Other activities for organizing recreation and entertainment.” The simplified taxation system (“simplified tax system”) can be used as a taxation system. This will relieve the company from the obligation to pay income tax, VAT and real estate tax.
Qualitative approach
The competition among agencies for organizing children's parties is more than high. Especially when it comes to large cities. “There are many theater universities in Moscow that train thousands of actors. Not all of them manage to find a job, so there are more animators in the capital than guest workers,” says Vlada Chizhevskaya, a participant in the “Business Youth” project.
Therefore, it is very important to learn to stand out from this “crowd”. You need to take into account any little things that will ultimately form a general opinion about your company. Reliability is one of the first indicators in the agency’s work. You need to try not to leave calls unanswered, to please every client. Only discipline and clear organization of the process can give results.
The next point is the quality of services. You should not skimp on the appearance of animators and buy shabby, used costumes and life-size puppets. “We sew all the costumes ourselves, and they turn out really cool,” says Vlada Chizhevskaya. By the same principle, the use of banal costumes, like Cinderella and Aladdin, will not work. This will no longer surprise modern children. Give them something modern, like Minecraft, Winx, Peppa Pig, Benten and others.
Selecting performers (animators, showmen, photographers, etc.) is another important step towards building a profitable children's party agency. It is necessary to cooperate with those people who love their profession with all their soul and heart. If a person likes a given task, he will do it with full dedication. Children always feel this, and therefore their parents feel it too. Only in this way will the agency be recommended to other people, and there will be many repeat orders.
Advertising is the engine of progress
You can search for main orders through the Internet and word of mouth (tips and recommendations from clients). The World Wide Web provides many opportunities for the development of a company. With the advent of decent income, you should definitely create your own website. A considerable share of orders in large cities comes precisely after viewing the agency’s website. The page should contain bright photographs, videos from holidays, information about the work of the company and personnel, information about awards and achievements. It is important to maintain a separate category with reviews. Sometimes you can ask clients to write a positive impression about the services provided.
Some part of the budget can be spent on contextual advertising in Yandex Direct or Google Adwords. It will be very effective. As evidence, it's worth looking at the number of search queries. For October 2015 the phrase “birthday entertainers” was tried to be found about 19 thousand times through Yandex alone (across Russia). In Moscow, such a request was searched 5,539 times, in St. Petersburg 1,732 times, in Rostov-on-Don – 663 times:
If, according to search results, your website appears in the TOP-3, calls and orders will certainly come, you just need to create a high-quality resource.
Seasonal factor
Children's parties, like any other activity, have seasonality. Most orders occur on New Year's days and holidays; orders are steadily coming in spring and autumn. But in the summer, when all the kids go to camps and villages, the number of orders decreases sharply.
“At the very low point of the season, I decided that I definitely needed to rent an office, a lot of money was invested in advertising, and advertising investments in the off-season went to waste. As a result, at the end of summer I found myself broke,” says Vlada Chizhevskaya. Therefore, it is better to wait out periods of decline calmly, without being distracted by unnecessary actions. This will save you money, and autumn is just around the corner.
Approximate investments for opening a full-fledged children's party agency
- Deposit for office rental (40 sq. m.) – RUB 30,000.
- Cosmetic repairs – 50,000 rubles.
- Purchase of furniture and office equipment (including the purchase of a high-quality camera) – 150,000 rubles.
- Purchase of costumes, life-size puppets and props – 100,000 rubles.
- Advertising budget (website creation and promotion, outdoor advertising) – 150,000 rubles.
- Training, development of communication scripts – 30,000 rubles.
- Business registration and other org. expenses – 50,000 rub.
Total – 550,000 rub.
Video - an example of a successful business (Business Youth project)
Many people at different stages of their lives think about how to organize their business from scratch. Some are looking, others are trying to find a business idea in the production of food or materials, while others prefer. They are all united by a common goal - the opportunity to work for themselves, do what they love and make a profit.
In today's article we will talk about another small business idea - opening an agency for organizing holidays. How to properly implement and implement your project? What should you focus on and how to quickly open your own business in the service sector with minimal investment?
Organizing children's parties: where to start a business?
Tell me, which of you doesn't like holidays? Relaxation in a homely atmosphere, a noisy party in honor of the hero of the day, a wedding or a corporate event, all these celebrations are a reason to relax and unwind, to forget about work and problems. We are all different from each other, some prefer beer, others prefer kvass, some love noisy parties in a large company, while others prefer a cozy evening at home. But, despite the different types of recreation, the process of organizing a holiday is quite a troublesome task, which today can be entrusted to a special agency.
The demand for services for organizing and holding events is very high, so competition in this field of activity is quite serious. But despite this, there is always a place for creative people who are eager to work and develop. Therefore, if you want to start your own organization and holding of events, then this article will certainly help you.
The principle of operation of the holiday agency
Business plan for an agency for organizing holidays
The first thing you need to do is to draw up a detailed business plan with calculations that will help you follow your goals step by step, correctly distributing the available budget.
Competition is a significant factor that significantly affects profits. Therefore, be sure to study the demand for the service and the level of competition in your region. This is not difficult to do; as a rule, you can find the information you need about the activities of agencies on the Internet. Assess your capabilities, whether the niche is full, the demand for the service, and only after that, make the final decision on organizing a business in the chosen direction.
Business registration
Collecting and processing all documents is a very troublesome and time-consuming and financial process. You can entrust this matter to an experienced lawyer or go through the registration procedure yourself.
As for the substantive and legal form of activity, it is best to register a Limited Liability Company (LLC). After all, the clients of your agency can be not only individuals, but also companies (legal entities) that will order, for example, the organization of a corporate event.
After registration, select the appropriate tax system. As for licenses and permits, they are not needed. The only thing that is necessary is to obtain permission from the SES and the fire service regarding the compliance of the premises with norms and standards.
What services do holiday organizing agencies provide?
As a rule, agencies for organizing holidays are divided into areas. After all, it is quite difficult to cover the entire niche, so it is easier to focus on providing services in a specific area.
Depending on your budget, competition, demand and personal preferences, choose the direction in which you want to develop. It is very important to make the right choice at this stage, because this will determine the profit and payback period of the business.
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Holiday agency services
Organization and holding of children's parties. Business in this area involves the provision of services for organizing children's matinees, birthdays, as well as larger events, such as preparation for. To open an agency for organizing children's parties, you will need to hire the appropriate staff: animators, clowns, presenter, etc.
Organization of parties and birthdays. I am already quite tired of the usual events, I want something non-standard, interesting and memorable. That's why many people turn to agencies that organize fun events for help.
Wedding agency. A wedding is the most long-awaited, important and exciting moment in life, so you want everything to go perfectly. Therefore, almost every couple entrusts the wedding to an agency in order to save themselves from surprises associated with organizing this event.
Organization of corporate events. Even the smallest companies hold corporate events once or twice a year that require competent organization. Therefore, if you decide to work in this direction, you will have orders all year round.
As a rule, agencies clearly define the list of services provided. The client can always use one or more services to choose from.
Renting premises and setting up an office
In order to have a place to receive clients and store inventory, you will need to rent a room, which should be divided into separate zones. It is advisable to rent a place in the city center, so to speak, in full view of people.
Office for receiving clients. The reception area should be well renovated, furnished with expensive furniture, and photographs from previous events should be hung. In general, it is necessary to create a welcoming atmosphere so as not to scare off the client, but to convince him to use the services of your agency.
To work effectively, you will need to equip your employees’ place with everything they need (computer, printer, scanner, telephone, table and chairs). In the customer reception area, place a soft sofa and a TV to brighten up their waiting time.
The second part of the premises should be turned into a warehouse where inventory and equipment necessary for holding events will be stored.
Equipment
As for the equipment, it all depends on the specifics and the chosen direction. For example, if your agency specializes in weddings, then you will need to purchase decorations for the hall, musical equipment, attributes for an outdoor photo shoot, and much more. To hold children's parties, you need to have a lot of costumes (clown, favorite cartoon characters), buy trampolines, inflatable slides and other entertainment for children.Naturally, purchasing all the necessary equipment at once is a financially expensive matter. Therefore, at the initial stage, you can rent the necessary supplies for the party or enter into cooperation agreements with the same animators, renters of children's slides and trampolines.
Selection of qualified employees
The success of an agency for organizing and holding events depends entirely on the well-coordinated work of the team. Therefore, it is necessary to form a qualified staff.
Depending on the chosen direction, decide on the number of employees. It is not necessary to hire many people at the initial stage. Having a florist, photographer and artist in your arsenal is, of course, good, but how can you pay them if there are few orders? Therefore, beginners need to acquire useful connections, find contacts of good photographers, musicians, presenters, enter into contracts with transport companies that transport people, etc. Over time, having developed and earned authority, you will be able to afford the luxury of having a staff of qualified workers who will work for the benefit of the common cause.
To begin with, hire an experienced event organizer and several assistants, this will be quite enough to get promoted and get your first clients.
How to attract customers using advertising?
- Office in the city center with a bright sign. Nothing attracts attention more than an aesthetically designed sign that attracts from afar and involuntarily makes every person passing by turn around. Therefore, pay due attention to this point;
- An Internet site advertising the services of an agency for organizing holidays. This effective way of attracting customers should not be neglected or lost sight of. Modern people spend a lot of time online, so they look for all the necessary information on the Internet. Therefore, you cannot do without a well-promoted website. Hire an experienced specialist who will promote and promote your resource;
- Advertising in the media. It is advisable to place advertisements for the provision of event organization services in popular publications (women's magazines, newspapers);
- Advertising around the city. Rent several billboards on which information and contacts of the holiday agency will be placed. Give preference to crowded places so that as many people as possible will notice the advertisement.
Financial expenses
Opening your own holiday agency is a rather expensive business option. But, despite this, it makes sense, because the payback of this method of earning money is quite fast, and the profit is large.
Main costs:
Rental of premises and repairs. The rental price depends on the region, area, and condition of the premises. As for repairs, we have already discussed this issue.
Purchase of equipment. It is quite difficult to name the exact amount needed to purchase inventory and equipment. As noted above, it is not necessary to purchase all the equipment at once; do it gradually. At first, you can enter into rental agreements for decorations, transport, and attributes for the event and thereby save a lot of money.
Payment for staff work;
Should you expect big profits?
Without an established client base, you shouldn’t expect quick profits. Therefore, at first you will have to work for authority. Your task is to satisfy the needs of all, even the most demanding clients and always treat customers with understanding.
Business in the field of organizing holidays is considered by many to be a seasonal form of income. But in our opinion, this is not entirely true. If the peak of weddings falls in the summer and autumn, then birthdays are celebrated all year round, so you will certainly have clients. In winter, you can earn a lot by organizing corporate events.
The payback for an agency organizing holidays comes after about 2 years of hard work. It is hardly possible to count on a stable income in this field of activity; it all depends on the number of orders, or more precisely, on the competent work of your team and a skillfully constructed advertising campaign.
To start a thriving business, you need to find the area that is currently most in demand.
This is exactly what an agency for organizing holidays belongs to. This is an original and profitable business that is actively developing in the modern market. Where to start working in this area?
Official registration
It is perhaps difficult to imagine a more interesting activity than organizing holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct activities. First of all, you need to register as a legal entity or entrepreneur (your choice).
To determine the form of a business entity, consult with a qualified lawyer. For example, when choosing an LLC, it will be possible to include in the papers the founders-partners who made an equal share of the investments. The PBOYUL form does not require such founders.
Basic documents for registering an enterprise include a charter, an application to the registration authority; for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out at the tax service, social and compulsory health insurance funds.
Selecting a room
Before creating an agency for organizing holidays, you need to decide on the location of the office space. This is where clients will place an order, come to see the portfolio and actors, and communicate with the director of the company. As such a territory, you can use either a specially designed apartment or a rented office.
The company can be located anywhere, but it is much more convenient for clients if it is located near the center and directly from the places where the organization of the holidays will take place. The business plan should take into account rental costs, which may be slightly higher than when using premises in a residential area. But in the central part of the city there will be a much denser flow of people, which means the number of potential clients will be higher, which will justify the costs.
Advertising promotion
When opening an agency for organizing holidays, you need to immediately think about advertising. It is worth developing advertising booklets that can be distributed through mailboxes and left in stores, beauty salons, cafes and restaurants.
In addition, you need to make business cards, post posters around the city and plan a celebration dedicated to the opening, at which potential clients will immediately be able to see the high level of quality of the services provided. Without all these measures, a business may face a period of downtime in its first weeks of operation.
Recruitment
Where to start a business organizing holidays? Another point is the selection of employees. These should be talented artists of different genres, for example, a clown, singer, theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of clients.
Some sample works should be created in advance so that visitors can familiarize themselves with them and make sure that a similar style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when an agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, a costume designer may well be responsible for makeup.
List of services provided
A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. The average agency offers its clients the organization of children's parties, for example, matinees, organizes parties for individuals, and plans leisure evenings, as well as seminars and conferences.
For each of these proposals there must be a ready-made turnkey script, from which clients can judge the approximate course of events at the event they have ordered, and a list of actors or animators with their photographs. If possible, the customer should meet and communicate with them in advance.
What will you need for the office?
There may be very little office equipment. To successfully conduct business, several computers with an Internet connection, as well as a fax and copier, will be enough. The office can accommodate managers who will work with the client base.
To organize holidays and events you will need equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, for example, microphones, amplifiers, speakers. All this can be rented for the first time or purchased used goods.
Partnership Opportunities
To reduce costs in the first months of activity, as well as get the opportunity to get a free source of advertising, try finding a company for partnership.
A company that works on decorating rooms and halls for holidays and themed parties is ideal. Such a partnership will save money with a small start-up capital.
Clients will be able to order a package of services at once, which is convenient for both them and you. And if the partner company has already established itself in the market, this will be an additional incentive for success for your company. By placing information about the services of a partner company on business cards, advertising brochures and websites, you can distribute information about your agency to an impressive number of potential customers completely free of charge.
When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without any problems. This does not require a holiday agency at all.
The business plan can cut costs on rent or printing, but personnel should not suffer in any case, this is the only way you can create a strong and friendly team. Take some aspects of your work easier, because collaborating with creative people does not imply a strict schedule. Unplanned situations will arise constantly; no organization of holidays can do without it.
A business plan should allow for deviations and innovations precisely taking into account this particularity of this area of entrepreneurship. Be prepared for the need for constant investments; at the first stage they are simply necessary for the growth of your business. Try to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.
Just don’t grab onto everything at once; it’s better to ideally work through one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but also exciting at the same time.
Working with clients
To keep your business afloat, it is not enough to carry out holiday decorations perfectly. The business plan must include the costs of the website, which will be created with the assistance of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its importance cannot be underestimated.
In addition, for a constant increase in the number of clients, it is necessary to make so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and special parties.
There can be no trifles in this; it is important to take an unconventional approach to communicating with all types of customers. Gifts for the holidays, video presentations of scripts - all marketing methods will be good for attracting attention to your agency and for highlighting it among all others.
Start-up costs
To start, you won’t need much money; five thousand dollars will be enough. Part of these funds will be spent on employee salaries, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be used to rent premises.
If funds allow, you can purchase it, but such expenses are no longer included in the budget start plan. A laptop that can be used to show clients video recordings from events already held by the company will come in handy.
Having purchased everything described above, you can confidently begin working in the field of organizing holidays. If you have a creative streak and have been able to find your own creative approach, profits will quickly appear, justifying everything that was spent on the agency in the first months of its existence.
The versatility of the agency for organizing and supporting holidays lies in individuality. Agency staff must be able to create a festive microclimate both for a small holiday (family dinner, children's birthday) and for holidays with a large number of guests (weddings, anniversary celebrations, industrial corporate events).
Holiday agency: pros and cons
The modern market for organizing festive events is one of the most dynamically developing. It is in constant demand.
The agency acts as an intermediary between the customer and the contractor. The costs are usually small, the costs are covered by the customer. The agency retains “pure” commissions, the size of which depends on its own reputation, the “scope” of the celebration, and the financial capabilities of the customer. Forming a sole proprietorship is preferable to forming an LLC. At the initial stage, this makes it possible to save on opening an official office and maintain the necessary staff. Negotiations can be carried out over the telephone, meetings - on the customer’s territory or neutral.
One positive thing is that the organization of the holiday and all the coordination activities of the event are concentrated in one hand - the agency. In this case, unforeseen moments or disruptions occur less often during festive events.
TO negative The human factor applies, because when any “emergency” situation arises, the right decision must be made competently and quickly. The lack of experience and established joint methods of working with representatives of the original genre and professional florists, camera operators and photographers will create initial inconveniences.
How to develop a business plan
Before you begin to implement your own plan for opening a company for organizing holidays, it is necessary to carefully study the existing market for such services, with maximum use of the existing market conditions and with minimal financial investments, to predetermine the services that are in greatest demand.
Agency doctrine
Having studied the existing market for the planned services, it is necessary to decide on future customers:
- private individuals;
- medium and large businesses;
- private entrepreneurs.
At the same time, have a strict concept of holiday directions:
- wedding celebrations;
- employee corporate events;
- celebrations dedicated to the anniversary;
- holidays for children of different age groups;
- themed parties;
- events with a banquet.
It is better to start a newly created business with holidays that do not require large financial costs and fuss. Such events include organizing children's parties with a small number of children. A well-prepared and conducted event like this will create a positive image of the agency and the opportunity to expand the services provided.
Premises and equipment
When starting to organize a business for holding various types of holiday celebrations, it is advisable to choose office space in a prestigious area. Reputable clients are unlikely to contact a company that does not have its own office. And this will definitely affect future earnings.
The design of the agency's office must be approached with full responsibility: place photographs from successfully held events for public viewing, provide the opportunity to show the client video recordings of celebrations and holidays or photographs in slide mode. The design of the room plays an important role: light colors of interior decoration, selection of furniture that is comfortable for the visitor and its rational arrangement. Proper finishing and placement of advertising materials is evidence of the high professionalism of the agency’s staff.
The room should be cozy, conducive to conversation, and not huge or cramped. You can have a small separate room for negotiations with a client. There should also be a computer with an Internet connection and a telephone and fax. A copy machine will also come in handy.
When selecting premises for an office, it is advisable to have a separate room for storing props, equipment and structures for mounting the stage, costumes, projection screens and projectors, and musical equipment. Such a room does not have to be combined with an office: possible options need to be calculated and found cheaper.
The holiday agency must have its own transport, preferably a minibus. This will avoid additional costs when delivering props, “support group”.
“Personnel decides everything”
This expression belongs to a famous politician of the past, but it is also relevant in relation to the agency being created.
It is necessary to have a highly qualified manager on staff who will sell services (search for clients, advertise the agency). A good screenwriter is the key to the success of any holiday. Writing a script for a specific customer, generating ideas and implementing the main concept of the agency is the main field of activity for a screenwriter.
A good entertainer, who could equally well be the host of official celebrations, a toastmaster at weddings and anniversary celebrations, a mass entertainer at children's parties, is the personification of the entire agency.
A highly professional photographer or videographer can work for an agency under an employment contract.
Promotional activities
During the initial period of an agency's work, taking care of the dissemination of information is very important. Distribution of advertising business cards, booklets, and advertisements in local media will also be suitable for these purposes. Posting information in social networking groups related to a given region has a positive effect.
A couple of corporate events, anniversary or wedding celebrations held at the highest level will trigger word of mouth. Participants will post photos and share their impressions on social networks - this type of “advertising” should not be discounted. Rumors about the quality of order execution being “excellent” will work no worse than any print advertising.
It’s a good idea to open a website for an agency for organizing holiday events. In the age of the widely used Internet for any information, a potential customer begins searching for offers there. A colorful and brightly designed website will attract attention. And detailed information about the types of services provided with detailed descriptions, video and photographic materials, contacts for feedback with the agency manager will only increase the attraction of potential clients.
Estimated Costs
The presence or absence of competing firms affects the payback period. In any case, it is not recommended to reduce advertising costs, because, as you know, advertising is the engine of trade.
Approximate annual expenses:
- rent of office space – 400,000 rubles;
- rental of premises for warehouses – 150,000 rubles;
- utility bills - 80,000 rubles;
- renovation of office space – RUB 100,000;
- purchase of office equipment and details – RUB 150,000;
- wages of full-time employees – 400,000 rubles;
- payment for hired workers – 150,000 rubles.
Total expenses: 1,430,000 rub.
Revenues, payback, profitability
In the initial months of the agency's work, a large influx of customers is not expected. During this period, with proper and high-quality organization of festive events, income will not exceed 50,000 rubles. from order. With the acquisition of experience and a positive reputation, the number of orders will increase, and the agency’s income will constantly increase.
When implementing 6-7 orders per month, the payback period for the initial investment will not exceed 15-18 months.
The practice of organizing the work of this type of agency shows that it is necessary to start with “easy” holidays (children’s parties, corporate events for small groups) and gradually move on to complex ones – weddings, anniversary celebrations.
With high-quality preparation and holding of holidays, regular updating of the repertoire, payback periods will decrease and profitability will increase.
Having studied all the above issues, weighed the possibilities and scrupulously calculated financial assets and liabilities, and responsibly drawn up a business plan, you can begin to implement it.
In this video, an experienced entrepreneur shares his observations and practical tips on how to competently run a business such as organizing holidays and celebrations.
Holiday agency registration
Anticipating questions from the fiscal authorities, it is necessary to register the enterprise, which will ensure activities in the legal framework of the Russian Federation.
The legislation provides for two types of registration for beginning businessmen:
- limited liability company;
- individual entrepreneur.
Registration of an individual entrepreneur is carried out by the tax office upon provision of information about personal data, an application accompanied by a copy of the receipt with payment of the state duty. In this case, the entrepreneur is the full owner and manager of his business.
It is carried out when several people contribute a certain share to the fund of the future agency and will have equal rights.
Sent to the local government for registration of the future agency:
- original minutes of the constituent meeting of the future LLC;
- information about each founder;
- LLC charter with existing annexes;
- application for registration of a limited liability company for holding holidays.
After registration with self-government bodies, the LLC must be registered with the tax service, social insurance fund, and compulsory health insurance fund. Make a seal, stamp and open a current account in a banking organization.
Features of holiday agencies
The demand for such services in large cities is much higher than in small settlements. In small localities, the agency will experience a shortage of customers, which means the payback period will increase.
Relying only on private clients means running the risk of not being in demand due to the high cost. In this case, it is better to focus the agency’s attention on corporate and children’s events, which have been gaining popularity lately.
Increasingly, agency services are being used when there is a need to entertain people of different ages and different interests. First of all, these include weddings, presentations and corporate events of employees and clients of companies, graduation parties.
What services can the agency provide?
When organizing a holiday business, it is not necessary to focus only on the full cycle – “from start to finish.” Various options are possible:
- Participate in the design of venues for conferences, trainings, any type of meetings and events. For this purpose you will need a good designer, ingenuity and a little imagination.
- At the request of the customer, prepare a script for any festive event.
- Organization of festive events in natural conditions.
- Conducting video and photography.
- Organization and holding of various gaming and competitive events during corporate parties, children's parties, and weddings.
- Exclusive treats: preparation of dishes not on the menu of restaurants and cafes.
The list of services provided by the agency can be expanded. It is necessary to have professionals in every direction.
Possible risks for the business of holiday agencies
Like any type of business, organizing and holding holiday events involves certain risks and difficulties.
Dependence of demand on the season. A business based on holding only children's parties is most susceptible to this factor. There are much fewer of them in summer than in winter. To rely only on children's events is to doom yourself in advance to a cyclical mode of operation.
“Planned” risks. Such risks are associated with traffic problems (participants of the performance got stuck in a traffic jam), emergency power outages.
All these “glitches” will be easily and simply “sorted out” by a highly qualified event host: with jokes and jokes with a smile on his face, he will distract the audience from temporary inconveniences.
Helping to spend leisure time, relaxation, and holding a festive event with memorable highlights is the primary task of agencies organizing and holding festive events. The more detailed the scenario is drawn up, the high-quality team of performers is drawn up, the higher the bar for the agency’s popularity, the higher the income, the shorter the payback period.
In this article we will talk about the main points of organizing a holiday agency.
Despite the fact that competition in the event services industry is not as high as in other service industries, thorough market research is imperative.
You need to find out which services are in greatest demand, and to what extent this demand is met by existing companies. You should find out in what areas your competitors are working, what areas they cover and how confident they feel. Only after clarification and analysis of all the details should.
Services
Large holiday organizing agencies provide services in various areas:
- holding birthdays and anniversaries;
- wedding organization;
- preparation of corporate events;
- accompaniment of mass celebrations and celebrations;
- holding matinees for children, graduation parties and other events in public organizations.
At the discovery stage, it is difficult to cover all areas, so you should not scatter yourself, but rather focus on one or two of them, the most interesting.
Organizational matters
Before starting work you must register with the tax office as an entrepreneur or create your own company (individual entrepreneur or LLC).
It is much easier to register an individual entrepreneur, and besides, a private owner pays less taxes, so when starting work it is worth choosing this option. However, as your business develops, you will most likely have to open a company (LLC), since most organizations prefer to work with reputable legal entities.
Office rental
For the office of a young holiday agency, you can rent one or two rooms in a business center with a total area of up to 30 square meters.
The main task of the office is to impress potential clients, which is why it should be formatted accordingly.
Photos from events, customer reviews, colorful booklets with examples of organization and party plans - everything this must be visible.
Part of the office space can be adapted for storing props, and the original design of the improvised “warehouse” can also be used as advertising.
Props and staff
You need a lot of props for celebrations: costumes and equipment for competitions, materials for decoration, musical instruments, photo and video equipment, etc. It is unrealistic to purchase everything at once, so You can only buy what you need, and everything else can be rented or rented during events.
At the initial stage, only consumables (paints, balloons, confetti ribbons, etc.) and items for decorating the halls can be your own.
Having a large staff of your own employees is also not an urgent need.
Animators, musicians and presenters can be invited as needed by concluding one-time employment contracts with them. Only the secretary-manager should become a mandatory staff unit, able to communicate well with clients.
Advertising
– the main engine in the field of show services. You need to constantly advertise your own agency and in several directions:
- printing and distribution of business cards and booklets;
- placement of advertisements in newspapers and magazines;
- creation and promotion of your own website and group in social networks. networks;
- placement of advertising banners on popular Internet resources;
- attractive outdoor advertising on the street.
Event agency profitability
It is also necessary to take into account the seasonality of the business., because the demand for holiday services increases during traditional holidays and public celebrations.
An event agency will not bring a quick payback, because only It will take about a year to promote the company and gain a positive image..
The agency will begin to generate relatively stable income only in the second or third year of its existence. The net profit of an average enterprise in this industry is 200-300 thousand rubles per month.