Business idea - tent camps. Your own business: how to organize a paid beach Business plan for building a campsite

The idea of ​​opening a campsite is perfect for owners of summer cottages and private country houses with a fairly large adjacent territory that is not occupied by plantings.

Nowadays, for urban residents, rest outside the city, in the fresh air, is very valuable. After all, after the intense pace of city life, you really want to breathe in clean, healthy air, sit by the river or by the fire. Not everyone can afford to buy expensive suburban real estate, especially since to get out of town, you often cannot do without an all-terrain vehicle. It is not advisable to buy such a car for a person who lives in the city - it will consume a lot of fuel and is inconvenient to park.

Necessary resources for opening a mini-camping:

    • Prepared area
    • Tents, sleeping bags, rugs, blankets, mattresses, barbecues, folding furniture, etc.

People who are not familiar with tent camping will most likely choose a comfortable, equipped campsite located quite close to the city. Also, your clients may be those who want to spend an unforgettable and eventful weekend in the fresh air, but do not have their own dacha or house in the countryside.

If your campsite is located not far from an intercity highway, your potential clients will include travelers who will need rest during the trip.

You can earn additional income from selling fresh vegetables, fruits and berries grown in your own garden

If campers have already come on vacation with their tents, then they will probably want to take advantage of an organized place with an outdoor shower, a comfortable bathroom, a barbecue, a place for making a fire, drinking water and other necessities for a comfortable pastime.
You can earn additional income from selling fresh vegetables, fruits and berries grown in your own garden. If you also raise pets, offer settlers fresh meat and eggs.

Before opening a mini-campsite, it is necessary to carefully carry out all the preparatory work on the site - remove unnecessary trees and shrubs, but leave fruit-bearing trees that provide shade. The ground on the site should be flat, covered with a lawn - roll or real. Completely equip the toilet, outdoor shower, washbasin, electricity and water supply, also do not forget about a reliable gate, fence and gate. Provide part of the area for parking customers' cars. Children will often come to such events, so think about recreational facilities for the little ones. For example, set up a children's sandbox or rope swing. Take care of a first aid kit, towels, dishes and utensils, and basins for washing clothes.

When purchasing tents, keep in mind that they will be required in different sizes - both double ones and for entire families with children.

To advertise your mini-campsite, place advertisements on the Internet, on forums where lovers of such recreation communicate, and also post advertisements with your contacts in cities nearby the campsite. If you expect customers to drive along the highway, place large signs along the highway with signs and attractive images of your campsite.

Camping, literally translated from English as accommodation in a camp, is a specially prepared area, landscaped and equipped with everything necessary for a comfortable pastime for people.

Camping as a business does not require large financial investments at the start, brings a stable income and has a good development prospect.

Maintaining a campground for travelers as a business

Camping is an affordable recreation option for people who do not have their own country houses or plots, but want to relax in the lap of nature, as well as a place of temporary stay for travelers. The camp can be equipped with a convenient parking lot, houses, toilets, electricity and other details that ensure a comfortable stay for tourists.

In Europe, traveling around the country in a campervan is very popular. Europeans install mobile houses on special sites created on the banks of rivers, lakes, and seas. As a rule, camps are equipped with everything necessary for a convenient and comfortable life.

In Russia, camping as a business has not yet received proper development, which indicates low competition and is a plus for those who decide to create their own tent camp. Moreover, any area attractive to tourists can be equipped for camping: the outskirts of the city, open areas in the forest, resort area.

So, the advantages of creating a tent camp are obvious: small financial investments at the opening stage, low competition, as well as the growing popularity of this type of recreation.

Those wishing to open a tent camp on their own plot of land will need the following resources:

  • prepared area;
  • equipment (tents, sleeping bags, blankets, rugs, mattresses);
  • folding furniture;
  • barbecues and more.

It is necessary to equip a shower and toilet, as well as a place for cooking.

To organize a successful enterprise, you need a campsite with calculations that take into account all the nuances of this type of activity.

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Camping in Russia - how to open

Business plan for opening a campsite

When drawing up a business plan for a car camping site, special attention should be paid to the financial part. In this section you need to calculate the required amount of starting investments, the amount of monthly expenses and the amount of expected profit.

Since modern tourists prefer to travel by car, it is important to invest in opening a campsite with parking for trailers.

Start-up investments

Let's consider an approximate business plan for a car camping site designed for 85-90 places, located on a plot of 0.5 hectares. One-time expenses:

  • creation of a project, installation of utilities - from 500 thousand rubles;
  • leveling, beautification of the site, installation of fences - from 300 thousand rubles;
  • purchase of tents (sleeping bags, yurts, etc.), or construction of small summer houses - from 500 thousand rubles;
  • purchase of equipment (folding furniture, dishes, barbecues, etc.) - from 100 thousand rubles;
  • creation of a sanitary block - from 200 thousand rubles;
  • opening a store or cafe - from 600 thousand rubles;
  • advertising and promotion - from 50 thousand rubles;
  • additional expenses (including registration) - from 150 thousand rubles.

The minimum amount of costs will be RUB 2,400,000.

You can save money by using natural materials for construction (willow fencing, gazebos made of tall and dry wood), and for cooking in a cafe - products offered by local residents.

Expected profit

When organizing a recreation center, it is important to take into account that tourism services are in greater demand in the warm season. Profit should be calculated based on this fact.

Income generation at an average campsite occupancy:

  • camper parking - from 500 rub. per day;
  • rental of houses or tents - from 1,000 rubles. per day;
  • revenue from cafe and store activities - from 15,000 rubles. per day;
  • rental of sports equipment and inventory - from 800 rubles. per day.

Autocamping for 85-90 places at partial occupancy will bring about 1,000,000 rubles. revenue monthly. You can earn extra money by providing car repair, washing and cleaning services.

Monthly costs

Current expenses include:

  • wage fund for 10 people. - from 200 thousand rubles;
  • taxes and other obligatory payments - from 80 thousand rubles;
  • payment of utilities - from 50 thousand rubles;
  • rent - from 50 thousand rubles;
  • additional expenses - from 50 thousand rubles.

The total amount is 430 thousand rubles.

The net profit received by the owner of the camping site will be about 570 thousand rubles. per month. All investments will pay off within 6-8 months after the opening of the campsite. Considering the seasonality of the enterprise, it is best to organize such a business in the spring or early summer.

You can open a mini-campsite on your own plot of land, equipping it for receiving and accommodating tourists. The owner can independently provide security of property and food for travelers. Such a business will not require large start-up capital or special documents and permits. Over time, an entrepreneur can save up a certain amount of money and expand his business by buying or leasing land and building a small town with a trailer park.

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Advantages of Camping for tourists

Camping literally translates from English as “living in a camp.” The camping is a summer camp for tourists with prepared places for setting up tents, installed light houses and parking areas. The camping area is landscaped, toilets are installed, electricity is supplied, in general, maximum conditions are created for people who love active recreation in nature. At the same time, the camping format, unlike expensive recreation centers and sanatoriums, allows you to get maximum conditions for living in nature, away from the bustle of the city, at minimal cost.

In Europe, camping primarily means an area with motor homes, located somewhere in a picturesque corner of nature, where there are also shops, cafes, swimming pools, sports and children's playgrounds, places for recreation - rivers, lakes, the sea coast.

This area is very developed in European countries. If you look at the statistics, every third European resident spends their holidays in a mobile home every year. At the same time, there are more than a million mobile houses throughout the European Union.

An affordable type of recreation for any category of vacationers

Unlike Western Europe, the culture of free movement in Russia has not yet been developed. And the main reason for this is the lack of tourism infrastructure. Although we have plenty of attractions and natural beauties. It is not without reason that for several years now the tourism business in our country has been one of the priority areas in the state policy for the development of small and medium-sized businesses. Therefore, entrepreneurs who apply for government support to open a campsite will be given priority attention.

Moreover, the incomes of many Russian residents do not allow them to vacation in expensive hotel complexes and hotels. For such people, camping will be an excellent alternative to outdoor recreation at a relatively low price. For many, this is an ideal option for budget tourism in the summer.

How to choose a place for a camping town

There is no specific recipe for a successful campsite location. Ultimately, everything depends on the tourist attractiveness of the territory, the presence of natural beauty and the target audience of tourists. Basically, campsites are located in resort areas, on the outskirts of cities, near reservoirs and picturesque places.

The camping area is being landscaped and landscaped, cleared of garbage, and a beach is being built. As a service, electricity and water are supplied to the camping area (well drilling), shops, cafes, sanitary blocks, a dance floor, and swimming pools are installed.

How much money do you need to start a tourism business?

An approximate list of starting costs for organizing a campsite for 100 places on a land plot of 0.5-1 hectares (according to experts):

  1. Project development, communications - 300,000 rubles;
  2. Preparation of a land plot (leveling, landscaping, fencing, etc.) - 100,000 rubles;
  3. Construction of summer houses, purchase of tents (yurts), sleeping bags - 600,000 rubles;
  4. Inventory (tables, chairs, dishes) - 100,000 rubles;
  5. Sanitary blocks - 150,000 rubles;
  6. Construction of an administrative building, store, cafe - 600,000 rubles;
  7. Advertising - 40,000 rubles;
  8. Other expenses - 100,000 rubles.

Total investment - 1,990,000 rubles.

At the same time, according to experienced businessmen, at the initial stage you can save money by using cheap natural materials, for example, using willow for fences, straw mats for fencing, dry trees for gazebos and benches, and using easily assembled structures.

Considering the instability of demand for this type of service, at the beginning, it is worth installing summer houses, providing places for tents and trailers, installing sanitary units and equipment rental points. And as the number of visitors increases, build a dining room, cafe, store, sports ground, etc.

How much can you earn by opening a campsite for tourists?

Camping organizers receive income from providing the following services:

  1. Rent of camping houses for a day/week/month. The cost of renting a tent is on average $10/day;
  2. They provide a parking space for the caravan. Trailer placement fee - $25 per day;
  3. They sell food, drinking water, barbecue, firewood and charcoal for ignition;
  4. They rent out boats, catamarans, bicycles, and sports equipment. Even gas stoves are available for rental.

Estimated income of a campsite for 100 places, subject to 30% occupancy and an average cost of accommodation of $15 per person, per month:

  1. Rent of houses and tents - 405,000 rubles;
  2. Income of the store and cafe - 350,000 rubles;
  3. Other income (equipment rental) - 100,000 rubles.

Total - 855,000 rubles.

Additional costs for maintaining a campsite

  1. Wage. A minimum of 10 people will be required to maintain a campsite with 100 beds. Key personnel include administrators, security guards, cooks, salespeople, cleaners, accountants and medical staff. The approximate payment fund is 200,000 rubles;
  2. Insurance deductions - 70,000 rubles;
  3. Utilities - 30,000 rubles;
  4. Rent of land - 25,000 rubles;
  5. Taxes - 25,000 rubles;
  6. Other expenses - 60,000 rubles.

Total - 410,000 rubles.

The monthly profit of the camping town is 445,000 rubles. With such indicators, the project should pay for itself in one season.

Camping organizers make good profits when major sporting events take place in close proximity, which can last for several weeks and attract millions of tourists from all over the world. For example, European football championships, Olympic games, hockey tournaments and so on.

Where to start a business to open a camping town

To rent a plot of land for camping, you must contact the local administration. According to Russian law, you will have to participate in bidding for the right to rent the selected plot for a period of more than 6 months (such bidding is won in 99.9% of cases). Before this, you still need to register an individual entrepreneur or LLC and choose a taxation system.

What are the disadvantages of this business? Perhaps the most important drawback is the seasonality factor. And the further north the region is, the more significant it is. It is clear that it is more profitable to organize camping in the southern regions, for example on the Black Sea coast. In such places, camping will operate for at least 6 months. The same cannot be said about the central part of Russia, where the campsite operates for 3-4 months at most. But this does not mean that camping in the northern regions is not profitable. Here, as in any business, a competent and creative approach to business is required, and profit will not be long in coming.

What documents are needed to open a campsite for tourists?

First of all, you will need permission to use the land from the local administration. The company must be registered like any other. You can choose individual entrepreneurship, since this form is most suitable for opening a campsite. Basic OKVED code 55.3 - Activities for the provision of places for temporary accommodation in campsites, caravans and tourist trailers. Simplified taxation system or UTII. It is necessary to obtain permits to conduct business. There are many State Standards, SANPIN and State Fire Inspectorate requirements that must be observed when opening a campsite. First of all, you need to familiarize yourself with the general requirements for specialized accommodation facilities (GOST R55319-2012).

What equipment to choose for camping

Until recently, there were no norms and requirements in the legislation of the Russian Federation regarding the organization and operation of campsites and tent camps. All existing information related primarily to summer seasonal recreation for children and was limited mainly by the requirements of sanitary and epidemiological stations. Therefore, campsite organizers, in matters where it was possible and appropriate, had to rely only on these outdated provisions.

Due to the great popularity of camping holidays in European countries and the rapid development of this type of tourism business, some legislative acts have been adopted in our country to regulate the process of creating and operating tent and yurt camps, tourist shelters, recreation centers and parking lots. These standards have finally pushed into the background outdated recommendations, GOSTs and letters from ministries, which were no longer able to provide high-quality regulation of this business.

It is worth noting that there are still many blank spots in the issue of organizing tourist centers. But still, many points are covered, and modern regulations can and should be used as practical guidance when organizing a business.

Regulatory documents regulating the activities of specialized accommodation places for tourists

Specialized places of accommodation for tourists for temporary residence are called: holiday homes, as well as shelters for fishermen and hunters, labor and recreation camps, sports centers, tourist shelters and parking lots, floating hotels, boats, aquatels, flotels, rotels, cruise ships, estates.

Today, the main legal document regulating the activities of the above-mentioned places of residence for tourists is GOST R 55319-2012 “General requirements for specialized accommodation facilities” dated November 29, 2012, which came into force on January 1, 2014. This document contains links to related regulations, which describe in detail the requirements for the surrounding territory of tourist complexes, residential buildings, their equipment and the technical equipment of the base. GOST also sets out the requirements for the personnel of recreation centers, provides the characteristics of possible services, and defines the necessary safety and environmental protection measures.


This GOST sets out as fully as possible the requirements for organizing country holidays for tourists. And other standards are indicated, which will be useful for every responsible businessman to study before opening his own base:

  • GOST R 53423-2009 dated July 1, 2011, which defines a unified terminological array of tourism industry concepts in Russian, defines types of accommodation facilities, types of tariffs, types of rooms and possible services;
  • GOST R 51185-2008 dated July 1, 2009, which sets out general provisions regarding the safety of vacationers;
  • GOST R 50644-2009 dated July 1, 2010, which sets out the requirements for ensuring the safety of tourists;
  • GOST R 54603-2011 dated January 1, 2013, which sets out the requirements for the staff of specialized tourist accommodation facilities;
  • GOST R 52887-2007 dated January 1, 2009, which describes services for children's tourist establishments;
  • GOST R 53998-2010 dated July 1, 2011, which describes services for vacationers with disabilities;
  • GOST R 54599-2011 dated July 1, 2012, which sets out the requirements for services provided by sanatoriums, boarding houses and recreation centers.

In addition to these standards, there are a number of departmental regulatory documents, including Law No. 123 Federal Law, adopted by the State Duma on July 4, 2008, “Technical Regulations on Fire Safety Requirements,” as well as Government Resolution No. 860 of October 29, 2009, which deals with road service facilities.

SANPIN requirements for campsites are set out in SANPIN 2.4.4. 3048-13, and fire safety requirements in PPB 01-03 dated June 18, 2003. It would also be a good idea to familiarize yourself with the Forest Code of the Russian Federation.

As you know, ignorance of the laws does not relieve you of responsibility, therefore, before entering the tourism business, you should read the above-mentioned provisions in order to know your rights and obligations, work in accordance with the stated requirements and not be afraid of any checks.

Procedure for leasing land for camping and registering a business


To find out which land plots can be leased, you should contact the Ministry of Property Management and Land Relations:

  • if the selected plot is the property of the subject of the federation in which it is located, the issue of leasing is resolved on the spot in the manner prescribed by the appendix to letter NLA No. 1;
  • if the owner of the plot is the Russian Federation, only the Territorial Administration of the Federal Property Management Agency has the right to dispose of it; by contacting there, you can obtain information about the terms of the lease;
  • if ownership is not demarcated or the site is in municipal ownership, the issue of rent must be resolved with the local government.

Naturally, in different cases the package of documents that must be prepared to conclude a lease agreement will differ. You can find out exactly what is required to carry out the procedure on the websites of the authorized bodies or by directly visiting their territorial offices.


The camping business is not subject to licensing and does not require special permits. It is enough to register an individual enterprise (IP) or a legal entity (most often an LLC is chosen) with the tax service and pay the state fee in order to have legal grounds for starting an activity. As a rule, recreation centers have a simplified tax system, which requires payment of 6% of the gross income received or 15% of the profit received. For more information on business tax issues, please contact your local tax office.