Hair salon business plan sample. Ready-made business plan for a hairdressing salon with calculations - how to open a hairdressing salon from scratch Brief business plan for a hairdressing salon with calculations

• Salon summary
• Room
• Permits
• Equipment
• Staff
• Advertising
• We make a calculation
• Our advice

Today we will talk about how much it costs to open a hairdresser, or more precisely, what expenses you should prepare for and what is the payback period for such a business idea. We would like to clarify right away that in this article we are considering a business plan for a hairdressing salon with calculations for 2019 for 4 chairs: 2 places for men and 2 for women. This number of jobs will be quite sufficient if the volume of your investment is small and all you are counting on is an economy class cabin. So, let’s take a step-by-step look at all the possible costs, after which we’ll summarize the earnings.

Salon summary

Before you create a business plan for an economy class hair salon, you need to completely decide for yourself what the salon will be like, making a brief description of the enterprise.

So, in our example of calculations, a hairdressing salon is presented with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for clients. When opening, you can include:

• haircuts (including model ones);
• hairstyles;
• shaving;
• hair dyeing;
• perm.

In order to open an economy class hairdressing salon, this will be quite enough. In the future, as your business develops, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

Room

Having decided on the number of chairs, you can easily calculate the required area of ​​the room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 seats will require 28 m2. We add a waiting room (hall), a bathroom and an area for working staff, we get approximately 40-45 m2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdressing salon.

Depending on the initial capital, you can either rent the premises or buy them outright. As for rent, it will significantly reduce initial costs. The only point is to conclude an agreement for at least 5 years, because... You will invest money in interior decoration.

On average, rent of non-residential premises in a residential area of ​​the city in 2019 will be 20 thousand rubles, purchase – about 2 million (for Russia). It is clear that the calculations for this business plan for a hairdressing salon can be called average, because... in the village and in the center of Moscow, costs will be very different.

It should also be noted the costs of repairs and decorative finishing of the premises. If you try, you can find good specialists who will renovate the interior for 100,000 rubles without taking into account materials.

Permits

Having selected the premises, you can proceed to the preparation of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 stamp and 1000 bank account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to the individual entrepreneur, you will need permits from the SES, state supervision, and of course, a certificate as a hairdresser if you decide to independently participate in the business. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project also needs to be included in the finished economy class hair salon business plan. As a rule, the cost of all the listed documents, taking into account the independent opening of an individual entrepreneur, is no more than 10,000 rubles.

Equipment

Let's move on to calculating the next costs in the business plan - the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

1. 2 hydraulic chairs for the men's room.
2. 2 chairs with sink for the women's room.
3. 4 hairdresser workstations (large mirrors with a bedside table).
4. 1 wardrobe or hanger.
5. 2 benches in the waiting room.
6. TV.
7. Office equipment.
8. 4 sinks.
9. 8 hair clippers.
10. 4 hair dryers.
11. 3 curling irons.
12. Combs, scissors, razors.
13. Shampoos, creams, varnishes for the first 3 months of work.

You might be interested in: How to open your own photo studio from scratch?

It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the staff room, as well as the bathroom. In total, the equipment costs in the business plan for opening a hairdressing salon will be:

Name	Cost 1 piece. in thousand rubles	Quantity pcs.	Total cost in thousand rubles.
Hydraulic seats	8	2	16
Armchairs with sink	16	2
Hairdresser's workplace	10	4	40
Wardrobe	5	1	5
Benches in the waiting room		2
TV	15	1
Office equipment	25	1	25
trimmers	2,5	8	20
Hair dryers		4
Curling iron	2	3
Combs, scissors, razors
Shampoos, creams, varnishes
Total:

In total, the cost of equipment when calculating a ready-made business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working staff. Please note that the cost of all items in the calculations was taken for 2019 and is not the lowest, so the price tag of the plan can still be reduced a little if you find cheaper, but at the same time high-quality products.

Staff

The next thing you will have to spend money on when opening an economy class hairdressing salon is the salary of the craftsmen, administrator and accounting department. As for the craftsmen, it is most profitable to work according to the percentage of profit system. A payout of 20 to 40% would be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs you will need to hire 6 people with a variable work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you can meet clients yourself and sign them up for certain services. It is recommended to outsource accounting. For such services you will pay approximately 80 thousand rubles per year, but in return all paperwork will be handled by a qualified employee.

Advertising

Well, the last thing that needs to be included in an existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. As the number of “our” clients increases, the salon’s advertising will spread thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have initial capital from which you can allocate money for more noticeable and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, usually the cost of advertising campaigns is about 50 thousand rubles, which we will take for our example.

Don’t forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group on social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a calculation

So, we have considered all the possible costs of opening a hairdressing salon, now let’s sum it up and look at the expense and payback tables to see how profitable such a business is. women's business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Salary for masters 6 people. (including accounting) 10

Consumables

Other expenses (internet, utilities, etc.)

The monthly costs of the hairdressing salon according to our business plan are 190-220 thousand rubles.

Well, the last question, the most interesting for our readers, is what are the benefits of opening a salon? The minimum cost of a haircut is 200 rubles, but still the average bill, especially for a woman, is 500. For calculations, let’s take a bill of 350 rubles. If the location of the hairdressing salon is chosen correctly, in the first months there will be at least 900 visitors per month. In the future, the increase should be at least 50%, namely 1300-1500 clients. Total monthly revenue according to our ready-made business plan will be from 315,000 rubles. Net income – at least 95,000 rubles per month. The payback period for such a project will be 5-6 months (the average ranges from 6 to 14 months).

Nowadays, people think that opening a hair salon is very difficult. Not at all, if you approach this issue correctly, then in the future you can get a fairly profitable business. Here we will look at a business plan for opening a hairdressing salon, what is needed for this and how much it costs to open one. So, this article will tell you how to open a hair salon from scratch without any problems in 7 steps.

Business plan

As in any business, when organizing a hairdressing salon, you need to have an idea of ​​what we want to achieve in the end. For this purpose, you need to draw up a business plan for a hairdressing salon.

Review

In the economy class of the hair salon there are 6 seats, of which 3 are women's chairs and 3 are men's chairs. An individual entrepreneur is the optimal organizational and legal form for running a hairdressing business. This option is optimal for many reasons: but the main thing is that the consumers of these services will be individuals.

Since the demand for hairdressing services is always stable, the success of the project can be assessed as high.

Description of the enterprise

Service list

Let's assume that your hairdresser will provide the following services:

• shaving;
• haircuts;
• coloring;
• model haircuts;
• creating hairstyles.

If there is a demand among visitors to your hairdressing salon for additional services, then in addition to the basic services, you can provide additional ones. For example: services of a manicurist and makeup artist.

Market analysis of these services

The characteristics of the market for hairdressing services in the entire settlement and separately in the area where the opening of a hairdressing establishment is supposed is given.

Documentation

According to the document “Rules for certification of hairdressing services” dated November 16, 1999, you must have:

• hairdresser certificate;
• permission from the sanitary and epidemiological service;
• permission from the state fire inspection.

Production part

First of all, it is necessary to select a room that will satisfy sanitary and epidemiological standards: the required area should be 7 square meters for one working hairdressing chair. Hence, the minimum size of the proposed hairdressing salon for 6 seats will be 42 square meters.

After repairs, we purchase equipment:

• universal shelves (2 pcs.);
• creams, varnishes, shampoos, etc. (based on 3 months of work);
• hairdressing chairs (6 pcs.);
• scissors, clippers, combs, hair dryers (12 pieces of each type);
• mirrors (6 pcs.);
• wardrobe (1 piece);
• sinks (2-4 pcs.).

Next, we hire staff: who can be beginners, recently graduated from courses, or masters with their own clientele who are dissatisfied with the working conditions in other hairdressing salons. A total of 8 masters are needed, for whom a flexible work schedule for the hairdressing salon should be organized.

After this, you can open up and start attracting clients:

• posting advertisements at the entrances of nearby houses;
• distribution of leaflets indicating the price of services;
• In addition to your own sign, install pillars on neighboring streets.

Financial part

Here we will look at how much it costs to open a hair salon.

Expenses

• accounting (RUB 80,000 per year);
• premises (from RUB 2,000,000);
• staff salaries (0 rubles - 40% of revenue);
• equipment (from RUB 200,000);
• advertising (30,000 rub.).

Total: 2310000 rub. to start the project.

The amount of starting capital will be less if you rent premises.

Income

The provision of services plans to bring in from 500 rubles. net profit per day from each master.

Total: from 90,000 rub. net profit per month.

With pessimistic forecasts, the payback for the hairdresser will be about two years. The payback forecast, which is based on an analysis of existing hairdressing salons, ranges from 7 to 14 months.

Instructions on how to open, where to start and what you need for this

Let's consider the question of how to open a hairdresser in detail step by step. Here you will learn about where to start and what you need to open a hairdresser from scratch.

Selecting a location

In principle, it doesn’t matter where your hairdressing salon will be opened from scratch; in any case, you shouldn’t chase huge amounts of money, and building it in the center of a large metropolis can be done in any residential area of ​​your city. Believe me, the profit will be much greater in a residential area

Format selection

After you build a hairdresser, you will need to create a list of services that you will provide to clients - this is a very important step. In order to do this, you need to clearly understand what a beauty salon and a personal hairdresser are. But if you have difficulty choosing basic services, then make them standard.

Settlement of bureaucratic formalities

To complete the third step, you need to choose the most suitable form of taxation for you. But if you have difficulties in this area, then you can choose a general system. After this, you will need to notify Rospotrebnadzor about the opening of the hairdresser. It will be quite difficult to collect documents, because any hairdresser has access to the human body, which entails a sanitary and epidemiological inspection. However, that’s not all; to open a barber shop you don’t need to have a license, but a certificate must be present. But difficulties may arise with the authorities of the SES and the State Fire Service; most likely they will impose additional conditions.

Budgeting

Costs... nothing in the field of opening establishments can do without them. You need to take into account all the details and evaluate them sensibly. Usually the costs are large; they are spent on:

1. advertising of the establishment;
2. rent;
3. registration.

On average, it comes out to about 200-300 thousand rubles, but don’t despair, the barber will bring much more.

If you want to open not just a hairdresser, but a salon, then it would be better for you to download a business plan for a beauty salon with all the necessary calculations and the nuances of this business taken into account.

Equipment purchase

If you are a beginner businessman, then it is better to consult experienced specialists on this issue. They will help you choose the most suitable equipment. However, it is worth considering the interior; you will agree that it is always pleasant to enter a hairdressing salon that has well-matched equipment. This can be a profitable way to advertise.

We are hiring staff

After completing 5 points, the only thing left is to hire hairdressers. There are a huge number of ways to do this:

1. Lure a hairdresser from another hairdresser by making more favorable conditions for him.
2. You can place advertisements in various newspapers or on the Internet - this will bring a huge flow of workers.

We are engaged in promotion

And finally, the last seventh step. Promoting your hair salon is the simplest of all the points listed above. If the quality of the services provided by the establishment is high, then literally in a month you will be developed to the maximum. Another point that should not be overlooked is a properly drawn up schedule. It should be tailored to the customers living in the area where the hair salon is open. Therefore, it is necessary to clearly understand which watches will bring profit. and which ones are not. Also, one of the important points is the quality of the hairdresser’s work; this is what can leave an imprint on the structure of the business.

Do you often go to the hairdresser? Think about it. At least 6 times a year if you need a haircut. And if you take into account other services (hair coloring, styling), you will get significantly more visits. This business is in demand.

How to properly organize the opening of your own business in order to invest only 400 thousand rubles? And after a year, return this money and make a profit?

Domain analysis

If you are planning to open a hairdressing salon, you should familiarize yourself with the possible formats of establishments. They are like this:

• Budget(economy class) - characterized by a small range of services and low prices. Pricing can also be influenced by the quality of work, distance from the center, comfort of equipment and design.
• Elite(business class) – designed for clients with high and middle income levels. They are usually located in the city center or close to transport links. They are distinguished by expensive repairs, the presence of high-quality equipment, the level of professionalism of the craftsmen, and the use of expensive hair styling and hair care products.

By type they distinguish:

• Children's- These are highly specialized establishments that are rare. They are designed, as the name suggests, for a special clientele. They are distinguished by the specific design of the room, the presence in the interior of multimedia devices, toys and other items that can distract and interest the child in the haircut process.
• Women's– designed to serve the female population. They may also provide manicure and pedicure services.
• Men's– their hairdressers specialize in men's haircuts.
• Mixed hairdressing salons have a men's and women's room. They also cut children's hair.

By the way, a beauty salon is a completely different topic, which differs in many ways from a hairdresser. Mainly by the range of procedures and services offered. In addition to hair styling and cutting, the salon offers various cosmetic procedures. But in this case, completely different requirements will be imposed on the institution.

If you are interested in the idea of ​​opening a hairdressing salon for only 400 thousand rubles, consider the option of a mixed-type budget format. The project will be designed to provide various hairdressing services to the population with average and lower incomes. The pricing policy will be loyal - within 150-500 rubles for one service.

Organizational events

Where to start opening: with registration or selection of premises? To get everything done on time, follow the preparation plan:

1. Finding a suitable premises.
2. Conclusion of a lease agreement.
3. Obtaining permits.
4. Development of room design.
5. Carrying out repair work.
6. Purchase of equipment and furniture.
7. Personnel selection.

To reduce the cost of repairs and paperwork, it is worth choosing premises in a shopping complex. The most suitable location is on the ground floor. There is a large flow of visitors here every day, so the number of potential clients will be sufficient. The premises must comply with sanitary and fire standards. It must be equipped with ventilation, a bathroom and other necessary communications.

When registering with the tax office, select individual entrepreneur (individual entrepreneurship) according to the simplified taxation system. This way you can pay 6% of gross income. : “93.02 Provision of services by hairdressing and beauty salons.”

Variable and fixed costs of opening

To organize the start, it is necessary to provide 400 thousand rubles. These funds will be needed to pay for rent, purchase equipment, and repairs.

Starting cost estimate:

The biggest expense item is the purchase of equipment and furniture. In the amount of 200 thousand rubles. It is planned to purchase the following:

• 3 dressing tables worth 27 thousand rubles;
• 3 armchairs worth 14 thousand rubles;
• 2 dryers - 23 thousand rubles;
• 2 sinks - 26 thousand rubles;
• a sofa in the waiting room for 13 thousand rubles;
• reception desk for 27 thousand rubles;
• inventory and cosmetics – 70 thousand rubles.

After opening, the monthly cost estimate will be 250-260 thousand rubles:

№	Expense item	Amount (rub.)
	Total:	256 401
1.	Payment of rent	45 000
2.	Salary for six employees	136 463
3.	Deductions	40 938
4.	Payment according to the contract for the accountant and cleaner	11 000
5.	Promotional Events	8 000
6.	Consumables	5 000
7.	other expenses	10 000

Detailed information about the opening of such an establishment can be gleaned from the video:

Required Personnel

The estimate of fixed expenses included one month's wages for six employees in the amount of 136,463 rubles. At the same time, it is planned to hire two contract employees – a cleaner and an accountant. Their monthly salary will be 11,000 rubles. Six craftsmen will work two days in two, with three people per shift. The administrator will work six days with one day off.

№	Job title	Number of persons	Salary (thousand rubles)	Salary fund per month (thousand rubles)
Total:				143,46
1.	Administrator	1	15	15
2.	Master hairdresser	5	40% of revenue	121,46
3.	Cleaning woman	1	5,5	5,5
4.	Accountant	1	5,5	5,5

If you do not want to pay additional funds to a recruitment agency and plan to select employees yourself, take into account a few tips:

• The wages of experienced, highly qualified craftsmen will be prohibitive for a start-up enterprise. Therefore, invite mid-level craftsmen, three with experience and three newcomers. All employees must have appropriate education.
• Recruitment of employees can be done based on an advertisement. It is better to find young masters among graduates of educational institutions, paying attention to the assessment of practice. Experienced hairdressers can be lured away from such hairdressing salons by offering good working conditions.
• The health status of personnel must be reflected in medical records and must not interfere with work. Each employee will be required to undergo an annual medical examination and undergo the necessary tests.
• It is worth discussing job responsibilities with hairdressers, requiring them to maintain cleanliness in the workplace during the day, a neat appearance, and a friendly attitude towards visitors.
• A cleaner may work several hours a day. For example, before opening and at the end of the working day. General cleaning should be carried out every two months.

Promotional Events

Simultaneously with registration and selection of premises, an advertising campaign should begin. This requirement is due to the high level of competition that occurs in the beauty industry in busy cities. Plan to order flyers with information about the opening, pricing policy, contacts and opening hours. Post information on social networks or order the development of a website that will periodically update information useful to customers. Order outdoor outdoor advertising that will attract customers of the shopping complex. Just before your first day of work, order an advertising banner and advertise in local newspapers.

These methods must be used constantly, attracting new visitors and forming a regular clientele. Another marketing move is to analyze the work of your closest competitors. Observe their work, identify the weaknesses and strengths of the establishments. Take note of what you need to know.

Planned revenue and project payback

• number of people per day;
• number of services provided;
• name and cost of services;
• average consumer bill.

At the start, it is planned to serve from 20 to 25 people per day (750 per month). They will be provided with from 25 to 35 services per day (1050 per month.) The average customer bill will be 395 rubles. Clients will be provided with the following services:

№	Name	Cost, rub.)
1.	A haircut	150
2.	Washing head	40
3.	Drying	40
4.	Festive styling	160
5.	Hair coloring	700
6.	Highlighting	500
7.	Evening hairstyle	500
8.	Perm	500

Thus, taking into account the average payment of 395 rubles and the average number of services 30 per day, it comes out to 11,850 rubles per day or 355,500 rubles per month.

It is worth considering that during the New Year holidays and summer holidays, the demand for hairdressing services may decrease. With a good advertising campaign and the skill of the employees, a permanent customer base will be formed, which will provide a constant income.

The annual gross income of the enterprise will be 4,266,000 rubles, and taking into account taxes - 4,010,040 rubles per year. The amount of fixed monthly expenses per year will be 3,076,812, taking into account salary payments, rent, purchase of consumables and other things. Net income after the first year of work will be 933,228. If we take into account the volume of starting investments, which amounted to 400,000, then the net annual profit will be equal to 533,228 rubles per year. Wherein the initial investment will pay off within a year. The profitability of the enterprise will be 12%.

A novice businessman should also take into account possible risks, such as seasonality, low level of professional training of craftsmen, an uncommunicative administrator, and an ineffective advertising campaign. If you manage to eliminate all risks in time, the business will be successful.

“Where can I find a good business plan for my future business?” – this question worries many aspiring entrepreneurs. In part, you already have our answer by visiting this site. In today's publication, I offer a business plan for a hairdressing salon - a sample that can be used as a guide for building your business. Of course, you can download a hair salon business plan for free on the Internet, but will it meet your expectations?

Summary

This business plan for a hairdressing salon is a project for creating a hairdressing salon (hereinafter referred to as the Hairdressing Salon) with a payback period of 2 years.

Goals of creating a Hair Salon:

1. Implementation of a highly profitable project
2. Getting a stable income
3. Creation of additional jobs
4. Satisfying consumer demand for hairdressing services

Form of business activity: IP

Tax system: simplified tax system

Project funding sources: own funds, or bank loan at 18% per annum

Project payback period: 2 years

Payment of interest and borrowed funds begins from the first month of project implementation

Conditional project life cycle: 3 years

Project implementation stages:

Project implementation begins immediately after the Customer accepts the business plan, or after receiving borrowed funds. The main stages of the project and their deadlines are displayed in Table No. 1:

Implementation stages	Conditions for their fulfillment	Deadlines for their implementation
concluding an investment agreement to receive credit funds		1-30 days
obtaining credit funds	availability of the required package of documents	1-30 days
business registration. entry into the register, registration with the relevant authorities	availability of the required package of documents	1-30 days
searching for premises and concluding a lease agreement		1-30 days
search and hiring of personnel		1-30 days
obtaining the necessary permits	Availability of a lease agreement and personal medical records of staff	1-30 days
purchase and installation of equipment	obtaining credit funds	1-30 days
conducting a marketing campaign		1-24 months

General characteristics of the object

Absolutely all segments of the population need hairdressing services. The consumer, through cutting, styling, washing, and other types of hair care, wants to become neat and attractive. We can say that a hair salon is a private branch of a beauty salon, its basic level, which has the prospect of developing into a salon providing cosmetology services with proper management and appropriate investment. Therefore, a hair salon business plan is simply necessary for those people who have decided to start their own business in this service sector.

A classic hair salon is visited mostly by people who live or work nearby, which means the densely populated area when choosing a location for a hair salon is one of the decisive factors. A hairdresser is an establishment that provides services that can be called traditional, belonging to the economy class, their minimum range is haircut, styling, coloring. A business plan for an economy class hair salon is one of the most relevant projects today.

As a rule, the majority of clients in such hairdressing salons are regulars who have a “personal” hairdresser who often remembers the preferences of his customers. Unlike beauty salons, hair care treatments at the Hair Salon are inexpensive, and this gives an advantage in the number of middle-class visitors who can afford to use the salon’s services infrequently.

The procedure for documenting the work of the Hairdresser is simple:

1. Registration of individual entrepreneur or LLC
2. Obtaining a certificate
3. Permission from Rospotrebnadzor
4. GPN permission

The certification inspection procedure by a special inspection commission consists of:

1. Assessment of the qualifications of working personnel
2. Conformity assessments of workplace equipment
3. Compliance of working tools, cosmetics used, and other auxiliary materials

The hairdressing salon is planned to be located in a rented building. When searching for a suitable area, an economy class hair salon business plan should take into account the following factors, mostly determined by sanitary standards:

• The minimum area in accordance with SanPin for the first workplace is 14 square meters, for each subsequent workplace - 7 square meters. m.
• The Hairdressing Salon must have the following premises (zones) - a hairdressing salon (men's and/or women's), waiting area, staff room, storage room.
• Availability of a separate entrance.
• A hairdresser has no right to be located in a basement or semi-basement.
• It is necessary to have running water (hot and cold water) and sewerage. In this case, a water supply to the workroom must be organized.
• Each hair salon location must have at least 40 suites. In this case, the lighting should be mixed - natural and artificial.
• Forced exhaust ventilation and air conditioning of workplaces must be equipped.
• There must be a shower room for staff.
• If the Hairdresser is located on the ground floor of a residential building, the mandatory consent of all residents of this and adjacent entrances is required.

Another important stage in organizing an enterprise is the arrangement of workplaces. When opening a Hairdressing Salon with 2 workplaces, you will need the following set of technical equipment:

• Swivel chair
• Hairdressing stand with mirror and shelf for tools
• Mobile trolley for tools and auxiliary materials
• One hair wash for 2 hairdressing stations
• Electric water heater in the absence of hot water supply
• UV Sterilizer
• 1 dryer for 2 hairdressing places
• 1 Climazon device for 2 workplaces

Another important point determined by SanPin is the presence of at least 3 sets of clothing and 10 sets for visitors per shift, consisting of:

• 2 towels
• 1 peignoir
• and 1 napkin

The material for linen used in the Hairdressing Salon must be natural - cotton or linen. Despite the high price of such linen, it pays off with the possibility of repeated processing and long-term use. Laundry must be washed on the basis of an agreement with a company providing dry cleaning services. Washing in the hair salon will require additional costs for organizing a room for storing linen, and purchasing equipment for boiling it (according to SanPin rules).

You can also use disposable professional hairdressing plastic sets of linen for clients - this will have a positive impact on the image of the Hairdresser that cares about its visitors.

It is necessary to order the same work uniform for the staff in order to create your own style for the Hairdresser. If this is not possible, you can introduce a dress code system - a light blouse and dark trousers, or choose other colors that reflect the personality of the establishment.

In parallel with the paperwork, you need to search and recruit personnel. Each hairdresser must have a personal medical record. The main criterion for admission to the organization’s staff is the presence of professional skills confirmed by a diploma or certificate of appropriate training. The current legislation determines the number of hours required to be hired as a hairdresser - 1040 training hours.

The staff should consist of both experienced specialists and young hairdressers. The former have solid experience, allowing them to serve clients quickly and efficiently, the latter try to use new technologies in their work and follow fashionable innovations in the field of hairdressing. The combination of “new and old” will only have a positive effect on the work of the Hairdresser.

In addition to the masters, you will also need:

• managing administrator, who can also perform the functions of a cashier.
• cleaners – 1 person per shift. This point can be discussed with hairdressers, who can clean the premises themselves for an additional fee.
• an accountant who can work under a contract if necessary.

It is necessary to conclude only a contract with the masters for a certain period, since there is an established stable tendency for hairdressers to leave after they gain some experience and “grow with a clientele,” part of which will follow them to a new place if they leave.

It is also necessary to include in the contract a clause on mandatory annual training. Taking into account the huge competition in the hairdressing services market, only real professionals who regularly follow the latest innovations in the world of beauty, improve their skills, and maintain a high level of service provision.

The hair salon's opening hours should be determined based on the beginning and end of the working day in nearby organizations. The work schedule of hairdressers should be discussed directly with them. For convenience, you can offer several options:

• 10 hour shift – every other day
• 6 hour shift – “morning-evening”
• 10 hour shift – “2 days in 2”

Based on the indicators of existing hairdressing salons of a similar type, one master can serve on average up to 10 visitors during a 10-hour shift. Although there are days when clients come more often, and days when they come less often. Considering the average bill for a service is 350 rubles, one master is capable of making revenue of 3.5 thousand rubles per shift.

Hairdressers' wages are usually 30-40% of revenue per shift. The responsibilities of the administrator include, among other things, accounting and control of all clients visiting the Hairdresser in order to avoid the provision of unaccounted services to friends, relatives, and acquaintances of the hairdressers. Tips from clients given personally to the master are not included in the enterprise’s profit. To simplify the work of control and accounting, you need to use the software developed by the 1C company - “Beauty Salon”.

An approximate price list for the services provided by the Hairdresser can be seen in Table No. 2:

Service	lead time	Price
Ladies haircut with hair wash Short hair Average length Long hair	30	350
Men's classic haircut	30	280
Men's model haircut (with washing and drying hair)	40	420
Men's haircut under the nozzle	30	220
Hair cutting	25	130
Creative haircut with hair wash Short hair Average length Long hair	45	560
Trimming hair to the same length	15	140
Bangs design	15	140
Edging	15	100
Beard care	25-30	240
Mustache trim	15	80
Drying hair under a dryer	15-20	50
Blow-drying hair (without styling) Short hair Average length Long hair	30	140
Hair styling (+ 1 styling) Short hair Average length Long hair	35	350
Ironing Short hair Average length Long hair	40	470
Evening styling (+ 2 styling options) Short hair Average length Long hair	40	860
Styling with curlers (+1 styling tool) Short hair Average length Long hair	80	470
Wedding or creative hairstyle Short hair Average length Long hair	90	1300
Men's formal hairstyle	40	500

Hairdressing business is a project with a quick payback that does not require large investments, but requires a special organizational approach for its successful implementation. The cost of equipment and other initial costs will be recouped in the first year of operation. Starting from the second year, the establishment will begin to generate net income.

The implementation of this business idea is a rather complex undertaking, so you must have a business plan for a hairdressing salon with calculations and determining the timing of the project. A ready-made business plan for a hairdressing salon will allow you to avoid all the mistakes that novice businessmen often make.

Marketing plan

Due to the economic sanctions imposed against our country and the ongoing crisis, the well-being of citizens began to gradually decline, thereby forcing them to resort to cheaper services, including hairdressing salons. During the first two quarters of 2015, about 25% of existing beauty salons closed, 20% of the remaining number were retrained as classic hairdressers with a slightly expanded range of services in the form of manicure and pedicure, solarium, and some cosmetic procedures.

However, due to lack of money, people did not get their hair cut less often, and therefore the number of visitors to hairdressing salons remained at the same level, even increased slightly due to the increase in the birth rate over the past 5-6 years.

The main problems of new hairdressing salons are unreasonable inflated prices, lack of a clear portrait of their client, and separation of client categories. The closure of many establishments also leads to:

• low level of training of craftsmen and lack of experience of young specialists
• lack of high-quality professional equipment
• incompetence in matters of new technologies and fashion trends

These problems can be partly solved by timely retraining of personnel, subscription to specialized printed publications - HAIR’S HOW, YOU Professional, “Hairdresser Stylist Makeup Artist”, Season of beauty, “Beautiful Business”, etc. Simultaneously with the elimination of these problems, the competitiveness of the Hairdresser will increase.

Graph No. 1 shows the volume of the hairdressing services market over several years:

It is precisely the unstable situation in the market for the provision of hairdressing services that can help a start-up enterprise gain the trust of clients, provided that the service is of high quality and the formation of a bright positive image of the Hairdresser. The following activities can help with this:

• advertising on colorful posters on nearby residential buildings
• sending out flyers and mini-brochures by mail
• advertising in local media
• holding various promotions, organizing discounts and distributing coupons entitling them to discounts
• creating your own Internet resource that regularly notifies your subscribers about upcoming events and talks about the services provided

Once again, it must be repeated that the success of a Hairdresser, including in competition, depends on the competent marketing policy of the establishment, the formed image, and on the organizational approach. The business plan of the hairdressing salon, or rather its availability, also plays a huge role. If you cannot draw up a hairdressing salon business plan yourself, or find an example of a hairdressing salon business plan on the Internet, use this description.

Production plan

Basic equipment for opening a Hair Salon:

• working hairdressing chairs – stationary, screw, pneumatic, hydraulic
• ceramic and plastic sinks
• drylands, climazons
• hair clippers, hair dryers, curling irons, curling irons, etc.
• scissors, combs, clips, curlers, etc. tools
• consumables (towels, napkins, conditioners, shampoos, hair dyes, etc.)

Staff

• general master of men's haircuts
• generalist for women's haircuts
• administrator
• cleaning woman

Financial plan

The forecast for the volume of hairdressing services for the billing period using the example of the Gagarinsky district of Moscow is presented in Table No. 3:

a period of time	service	implementation plan (people per month)	price	revenue (thousand rubles)
1-12 month		8000	from 350 to 3000 rubles	2800 - 24000
1-12 month		10800	from 400 to 5000 rubles	4320 - 54000
13-24 month	customer service weekdays	9000	from 400 to 3500 rubles	3600 - 31500
13-24 month	customer service on holidays (per year)	12000	from 450 to 5500 rubles	5400 - 66000

Conclusion

Despite the harsh conditions created for existence in the market, the Hairdressing Salon is a highly profitable establishment that has great prospects with the organization of competent management. The number of people who want to look beautiful, stylish, and neat is not decreasing. A hair salon business plan is a prerequisite for the implementation of the idea. Provided the necessary funds are invested in the project, the implementation of this business plan is not difficult and is accessible to almost everyone. The payback of the project within two years is confirmed by the analysis carried out in the project description. Consequently, financial investments in the implementation of the project are completely justified.

Dear visitors, we present to your attention an example of a hairdressing salon business plan with economic calculations in Excel format. The document is made in accordance with all the laws of drawing up business plans and can be used as a sample for drawing up your own projects and submitting them where required (to a bank, investor, educational institution, government agencies to receive subsidies and other requirements).

The calculations were prepared by specialists with an economic education in Excel format and you have the opportunity to see how they were carried out without leaving the site. If you have any questions about making calculations or describing a business plan, you can ask us questions in the VKontakte group, by mail or in the comments below.

Summary

Goal: opening a hairdressing salon in the city of Tula.

Objectives: opening a hairdressing salon targeting average and above-average incomes.

Initiator of the project

The initiator of the project is an entrepreneur who previously worked in a hairdressing salon as an employee. The decision to open my own salon was made due to the large number of personal clients interested in a master opening a hairdresser. Having your own salon will allow you to select the appropriate personnel with the necessary training, while the level of services provided will be at the highest level.

Investment costs

The amount of investment expenses is 580,300 rubles. The organizer has 200 thousand rubles, which are invested in the business. 380 thousand is taken out on credit at 15% per annum, for which two guarantors are involved.

Investment costs include:

• Registration of individual entrepreneurs and obtaining permits - 60 thousand rubles;
• Conclusion of a lease agreement and payment of a security deposit - 50 thousand rubles;
• Cosmetic renovation of the premises - 220 thousand rubles;
• Advertising and registration expenses - 154.5 thousand rubles;
• Purchase of equipment and machinery, delivery, assembly and installation - 117.8 thousand rubles;
• The initial purchase of goods is 20 thousand rubles.

As a premises, it is planned to rent non-residential premises, which were previously a three-room large apartment and transferred to non-residential stock. The premises have their own entrance and have been redecorated.

Project financing

To carry out cosmetic repairs, purchase and install furniture and equipment, and other preparatory measures necessary for opening the salon, 200 thousand from our own funds will be used, for 380 thousand a loan will be taken at 15% per annum. Two guarantors are involved to secure the loan.

After carrying out all the calculations for opening a hairdressing salon, the following indicators were obtained:

• NPV - 2,424 thousand rubles;
• Simple payback period - 3 years;
• The discounted payback period is 3.5 years.

Suppliers and contractors

A hired team is used to carry out repair work. The foreman is an acquaintance of the project initiator; they previously collaborated. In addition to carrying out repair work, the same team will deliver and assemble equipment and machinery.

Furniture and equipment will be purchased second-hand, which will significantly reduce initial costs.

Services

The hairdressing salon will provide the following services:

• women's haircut;
• men's haircut;
• children's haircut;
• model haircut;
• styling;
• washing head;
• hair coloring;
• lamination;
• coloring;
• biowave;
• shaving;
• manicure;
• gel polish coating;
• drawing a picture on the nails;
• pedicure;
• face massage;
• face masks;
• face cleaning;
• injections.

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Practice shows that by ordering a business plan from specialists, you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investment by 3 times.

Investment plan

Investment size

The required amount to open a hairdressing salon is 533.3 thousand rubles. The cost breakdown looks like this:

Name of works/products/services	Quantity	Price	Price
Individual entrepreneur registration			10 000
Security deposit under the lease agreement			50 000
Cosmetic renovation of the premises			220 000
Obtaining permits (Rospotrebnadzor, fire inspection)			50 000
Making a sign above the entrance			41 000
Making a banner and decorating the façade at the entrance			54 000
Purchase of equipment and machinery:			117800
Chairs	5	1200	6000
Mirrors	2	8000	16000
Hairdryers	4	1000	4000
Couch	1	7000	7000
Haircut accessories	5	2500	12500
Sofa	1	17000	17000
Reception desk	1	3200	3200
Coffee table	1	2300	2300
Hair clipper	4	1200	4800
Plasma TV	1	45000	45000
Delivery and assembly of furniture and equipment			8000
Initial purchase of goods			20000
Starting advertising costs:			59500
Production of customer cards	1	10000	10000
Making business cards	1	7500	7500
Video on the radio	3	7000	21000
Flyer printing	1	5000	5000
Website creation	1	16000	16000
TOTAL:			580 300

Investment work plan

The work schedule is presented in the diagram:

Room

For the hairdressing salon, it is planned to rent a room measuring 64 square meters. Previously, this was an apartment converted to non-residential use; a separate entrance was made. The room has been renovated and consists of a bathroom. a unit, two rooms (for haircuts and for procedures), a room at the entrance (reception), in which the administrator is located.

Equipment

The equipment was purchased used, but of good quality. In addition to hair dryers and hair clippers, equipment for cosmetic procedures will be purchased.

The supplier is an acquaintance of the project initiator, who is selling equipment for a hairdressing salon due to the closure of the business.

Working hours

For the convenience of clients, the salon will be open from 9.00 to 21.00 on weekdays, from 11.00 to 19.00 on weekends. This time range is suitable for workers with a standard schedule (after work you can have time to have a snack and take care of yourself), as well as for those who have a shift schedule, are on vacation or are not working.

In addition, if the working hours do not suit you, specialists can see you at a time convenient for you, for which you will have to pay extra. In addition, specialists will visit your home.

Service delivery process

When visiting a hairdresser, clients discuss everything with the administrator. It can be expressed in the following steps:

1. Going to the hairdresser. This can be done by phone, on the salon website or during a personal visit.
2. Clarification of details. You discuss what service you are interested in and in what volume. We offer you services that you may also need.
3. The administrator determines the approximate cost of the services provided.
4. Are you satisfied with everything? Discuss a convenient time. You can also agree that services will be provided by a specific specialist.
5. You come and receive a service or services. If you arrive early, you can wait on a comfortable sofa, leaf through magazines or watch TV.
6. You pay for the services.

Cost of services

The main cost of services is payment for staff. Their salary will be 40% of the cost of services provided. Accordingly, the more the master works, the greater the amount of his salary will be.

Marketing plan

Competition and location

The city has a large number of hairdressers and salons, which are designed for different classes, and therefore have different pricing strategies.

Our hairdressing salon is located in the city center and is designed for the middle and upper middle class, so our pricing policy assumes a high price level. At the same time, the salon hosts promotions that will allow you to get high-quality services for little money, which will attract additional clients and justify spending a sufficient amount of money for comfort and professionalism.

Range of services and prices

To determine and establish optimal prices, an analysis of existing hairdressing salons was carried out and the following amounts were identified:

100 ">

Services	Hairdressers economy class	Hairdressers middle class	Hairdressers high class
women's haircut	300	400	500
men's haircut	200	250	350
children's haircut		200	300
model haircut		500	700
styling	100	200	300
washing head	50	100	150
hair coloring	500	700	1 000
lamination			1 200
coloring			1 500
bioperm			1 500
shaving		200	300
manicure	200	300	350
gel polish coating	200	300	400
painting on nails	100	200	250
pedicure	500	700	900
massage			800
face massage			400
face masks			300
face cleaning			1 500
injections			5 000

Prices and cost of services

Our hairdressing salon is designed for an above-average class, as it is located in the city center, only highly qualified hairdressers work, and a wide range of services is additionally provided. Therefore our prices will be as follows:

Services	Price	Consumables	Master's share	revenue from sales
women's haircut	550		220	330
men's haircut	350		140	210
children's haircut	300		120	180
model haircut	750		300	450
styling	300	100	80	120
washing head	150	100	20	30
hair coloring	1200	400	320	480
lamination	1200	500	280	420
coloring	1700	700	400	600
bioperm	1500	600	360	540
shaving	300	100	80	120
manicure	300	70	92	138
gel polish coating	450	150	120	180
painting on nails	250	100	60	90
pedicure (with coating)	1000	350	260	390
massage	800	70	292	438
face massage	400	60	136	204
face masks	300	150	60	90
face cleaning	1500	500	400	600
injections	5000	2500	1000	1500

The sales structure is expected to be as follows:

Volume of sales

On average, 49 services are expected to be provided per day (when requests reach 100% of the possible ones), with revenue amounting to 940 thousand rubles. There is a slight dependence on seasonality, which is expressed in the following graph:

Reaching 100% of requests is planned in 19 months. The 100% release schedule will look like this:

SWOT analysis

To successfully operate and assess the competitiveness of a hairdressing salon, an analysis of its strengths and weaknesses was carried out.

Strengths:

• Location in the city center;
• Wide range of services;
• Masters of the highest class.

Weak sides:

• Lack of fame in the market.

Difficulties:

• There are a large number of hairdressers, as a result of which it will be difficult to attract a sufficient number of clients at first.

Possibilities:

• Expanding the number of services provided;
• Attracting the most highly qualified craftsmen.

Advertising strategy

In order to quickly disseminate information about the opening of a hairdressing salon, the following activities are planned:

• Creation of a website with detailed information about the services provided and price levels. On the website you can get all the necessary information, as well as make an appointment at a convenient time with the right specialist.
• Decoration of the facade around the entrance with a luminous sign at the top, a large banner, placement of a pillar, as well as a sign around the entrance.
• Distribution of hair salon business cards.
• Issuance of regular customer cards.
• Launch of a radio commercial.

Organizational plan

Form of doing business

The hairdressing salon will be opened for an individual entrepreneur, as this will reduce registration costs and simplify the filing of reports. Taxation will be submitted according to UTII.

Personnel and staffing structure

To provide services and high-quality work of a hairdressing salon, hairdressers, a manicurist, and a cosmetologist are needed. The number of staff and wages will look like this:

Job title	Qty	Salary, (rub.)	Prize	Total
Director	1	20 000	5% of revenue	20 000
Hairdresser	5		40% of work	0
Manicurist	1		40% of work	0
Cosmetologist	1		40% of work	0
Total	8	20 000		20 000

The organizational structure will look like this:

At first, there are no plans to hire an individual person for the position of administrator. His duties will be performed by a master who is free at a certain time. Only after reaching 100% will a separate person become necessary.

Financial plan

The calculation was made five years in advance. The following indicators are used:

• Annual inflation - 10%;
• Personal income tax - 13%;
• Social contributions - 34.2%;
• Tax rate - 15% (UTII).

Project financing

To finance the project, the initiator uses his own funds in the amount of 200 thousand rubles, and in addition takes out a bank loan at 15% per annum for three years in the amount of 380 thousand rubles. Since the premises are rented, no particularly large investments are required.

Project payback indicators

The efficiency indicators, after all the calculations, were as follows:

• Discount rate - 12.2%;
  1. There was a decrease in the population's income. This situation will negatively affect the financial situation of the hairdresser, but will not significantly affect the development of the business, since high-quality services are in demand among a certain class of the population, they will still visit the salon. Moreover, promotions are provided through which you can get high-quality services for little money, which will additionally attract customers.
  2. Opening another hairdresser next to the salon. Due to the quality of services, the salon will quickly have regular customers. In addition, only highly qualified craftsmen will be hired, which will prevent an outflow of clients.

  conclusions

  The considered business plan for opening a hairdressing salon for people with above-average incomes will be of interest to both banks and private investors.