Many housewives had a simple business idea: since my cooking is praised, maybe I can cook for sale? But few people dared to try - where to get clients, you ask? It's actually quite easy to try. The costs of such a business are minimal - only products. If they don’t buy it, the family will eat it with pleasure!
Magazine Reconomica is looking for real success stories from real people for you. If you still don't believe that you can build such a business, read this story of a housewife who found a way to earn extra money for her family by monetizing her hobby - baking.
Good afternoon, first I’ll tell you a little about myself. My name is Katerina, I am a young mother of a little princess. When the time came to go on maternity leave, I was the happiest in the world. Six months later, joyful moments gave way to ordinary and well-known issues: little time, lack of strength, interruptions in sleep. I was turning into a robot doing housework.
The biggest problem was the shortage of money - the total income was 4,500 hryvnia (about 10 thousand rubles). The husband’s salary was barely enough to make ends meet - heating alone cost 1,500 a month. We live in a small town, so there weren't many part-time jobs.
How to create a mini-bakery based on your home kitchen
Before maternity leave, she worked as an engineer at a machine-building plant. Cooking, like many women, was one of the responsibilities around the house.
It all started with the purchase of a new oven, and then baking appeared in our family. This helped to distract from problems and please loved ones. While the baby was sleeping, I experimented in the kitchen. Everything turned out well: cupcakes, pies, marshmallows, cakes, eclairs. Cash investments were only for groceries; I found recipes on the Internet.
Word of mouth gives a start to business
Once, at a relative’s birthday, she presented a large cake as a gift - the guests were delighted. I couldn’t even imagine that I would make such a splash at the holiday. This was the starting point. People told each other about my goodies. Calls with orders appeared and work began.
Since the plans were not to earn a lot, I just wanted to bring joy to people, I set the price only for the products, depending on the filling from 120 to 200 grams. for the cake. I was pleased and delighted that everything was so fast and easy, fluttering in the clouds. This was the main mistake: she stopped advertising products and talking about herself. Unfortunately, the happiness did not last long. The calls became fewer and fewer, which meant there was no money. It was urgent to start advertising.
How to find clients for your baked goods. Trial and error method
After reading forums and articles, I decided to make announcements on social networks. Photos on the Internet were not successful because there were not enough reviews. Orders still did not arrive.
I gave up, I even wanted to give up this idea, but my husband’s support helped a lot. Then I decided that first people should try my sweets - it’s better to see and eat once than to hear a hundred times. And I was not mistaken.
But I couldn’t bake cupcakes and hand them out on the street. The idea arose by itself. By that time it was the turn to take the child to kindergarten. For the holiday dedicated to the first day of school, I baked a lot of pies. This was my chance to express myself and my hobby. She treated everyone, and did not forget to add that I could perfectly cook cakes and muffins.
Children and their mothers are the best clients
By that time, I didn’t have business cards, so I left my phone number with the teachers. People started talking about my goodies again. At this time, I began to add the price for my work to the cost of food, adding another 50% of the cost of the ingredients, which means that profit began to appear.
What does the little client want?
We ordered mostly baked goods for children's birthdays. And then the design idea was born, which became my calling card. I collected a large number of cupcakes into one multi-tiered cake, and packed small packs of juice in the middle. The second trump card was the option of decorating cupcakes with cartoon and fairy tale characters. It took a lot of work, but it was worth it. Children and their parents were delighted with the beauty and taste. Word of mouth did its job: orders began to arrive from other kindergartens, and then friends of friends were interested in my sweets. 65% of the cost began to be added to the price of products.
Work on product quality
To retain clients, you always have to improve your skills. Come up with different fillings, try other recipes, experiment with serving. It doesn't always work out the first time, but I don't stop. Baking should not only be tasty, but also pleasing to the eye. I am constantly learning decorating techniques, fortunately there is enough educational material on the Internet.
Craftswomen often post master classes where you can get ideas and acquire new knowledge. The peculiarity of organizing a home bakery is that I already had most of the kitchen utensils; I only needed money to purchase boxes, all kinds of consumables, business cards and missing tools. The total costs were about 2000 UAH - this is not a big investment at all, which means it pays off very quickly.
Sometimes people advised me to expand my range, and I listened to them. I made homemade marshmallows, puff pastries, and buns. Desserts with meringue, delicate cream and fruit were very popular. Over time, it became clear that this was a bad idea for a home mini-bakery. There were days when I slept only 2 hours a day, not paying attention to my family. My advice from personal experience is not to take more orders than you can handle. You won’t earn all the money, but you are guaranteed to have discord in the family and poor health.
At the moment I am very happy that I am passionate about what I love. My husband and daughter also do not stand aside, because they are my main critics. Together we come up with the design and combination of tastes. My daughter loves to play with dough and smear herself in flour. My job brought our family together, often turning baking into a fun game. Of course, this idea cannot be developed into a big business on our own - no amount of strength is enough, but the most important thing is that I bring a good income to the family, thanks to which we can travel with the whole family and relax at sea every summer. I managed to turn a small hobby into income, I hope my experience will help someone. Don't stop after the first failures - experiment and everything will work out.
A person who has at least once received money for doing what he loves will confirm that this is real happiness! This process turns into creativity: you don’t think about money, you don’t think that it’s a responsibility, you don’t dream of getting things done faster. You just create. And you are not selling your own time, not virtual profit, but something real - a product created with your own hands and mind.
This is why everyone dreams of owning their own business. But organizing it, alas, is not so easy. Beginning entrepreneurs have a lot of obstacles on their way - lack of start-up capital, lack of progressive ideas and the notorious commercial “vein,” doubts from loved ones, uncertainty and much more.
But to open a small business, you don’t have to come up with something “out of the ordinary.” Thanks to the Internet and social networks, home-based businesses are actively developing in Russia, which involves selling handmade goods.
And there is no competition in this area - the “sales” of homemade baked goods (cakes, cupcakes, pastries, cookies). In any city, even the smallest one, you can find many amateur confectioners who bake their signature desserts not only for themselves, but also for sale.
For some, things are going just barely - no more than 3-4 orders per month, for others - everything is fine - you literally have to not leave the stove. But both of them, naturally, dream of expanding their business and increasing income, and maybe even about the appearance of their own brand in the future.
We, in turn, will not advise what to bake, how to bake and how to sell the finished product - it depends solely on you and your skills. And there is a lot of information on the Internet.
But we will try to tell you what needs to be done to successfully work and develop such a business - after you already have your first precious client.
So, five original tips that will help take your home baking business to the next level:
1. Come up with a “legend” that will promote your product
Standard marketing methods are great, but they rarely lead to real buzz around the product. Even before placing an order, the buyer must understand that he is touching something important and rare - something inaccessible to most.
It may seem strange, but a great way to create such a stir is to refuse to fulfill an order. How does this happen?
Let's tell you: a person calls you (we mean that you are somehow promoting your baked goods, and you already have your first clients) and asks you to accept an order, which you confidently refuse under the pretext that the schedule is set for a month in advance. Intrigue!
This is how you make the client think that people are interested in the product - you create an atmosphere of exclusivity and importance. In such a situation, the buyer will perceive any nuance of your work as part of some mandatory action, which he must treat with respect.
The baked goods themselves can become “legendary”. If you bake, for example, custom cakes, invariably add some insignificant but “loud” ingredient to them. It could be Finnish butter, American flour or eggs from a nearby farm.
It is clear that nothing much will change (except for the final cost of the cake, to which you will have to add an extra 100-200 rubles), but you will have a “tangible” commercial advantage that can be played in an interesting way.
Customers love nice words, so “Unique California Flour Biscuits to Order” will be more popular than just “Custom Biscuits.” Even if the Californian flour made the cat cry there.
Tell us colorfully where you get such valuable ingredients and why they make your baked goods unique.
2. Develop a couple of unusual “tricks”
These can be mere little things, which, nevertheless, will be remembered. For example, give a bottle of your branded fruit drink or homemade lemonade as a gift with any order.
In England, student girls selling to neighbors often “complete” it with homemade cards, small toys, ribbons and bows. Turn on your imagination and remember that you know how to cook, craft, draw or decorate.
But the “trick” doesn’t have to be about handicrafts or adding to an order. Do charity work! Alternatively, you can create a kind of virtual fund to help “anyone”, where you will invariably put 50 rubles from each order. At the end of the year, do something good with this money.
You can also do something really witty: choose a few cute animals from the local zoo and “give” them a carrot for each customer order. Bring the treats yourself and take photo reports, or role-play a trip to the zoo among regular customers.
There can be many options!
3. Consider collaboration
Successful entrepreneurs say that money invested in aggressive advertising always comes back, one way or another.
Break stereotypes. Give a birthday cake (or any other baked goods) to the most valuable client who can start word of mouth. Or give this cake to a company where many people work - potential customers.
Study your client base - maybe someone will be able to advertise you among their friends. Almost everyone has friends - journalists, bloggers, website managers. Think about how you can collaborate; feel free to suggest!
For example, you can agree with a friend who has several thousand followers on Instagram that you will bake a free cake for his wedding (corporate party, anniversary), and for this he will talk about you on his page. And will add a link.
4. Sell not only a product, but also a service
It is clear that ordinary free delivery will no longer surprise anyone. A client can be “hooked” by something new - and it doesn’t matter whether it costs money or not. The main thing is to tell.
Some Japanese cuisine delivery services now not only deliver boxes of food to the door, but also set the table themselves (it costs very little - about 200 rubles). There's nothing special about it. But, you must admit, it’s nice to receive an invitation to full plates and poured soy sauce.
In the baking “format” this can look very interesting. For example, the online store of cupcakes lacupcake.ru offers a “sweet table” service - the company’s employees (upon your order) can arrange a whole buffet or tea party with delivered desserts.
You can organize your own “traveling candy bar” to work at various events. And this, as they say, is a completely different level.
5. Without forgetting the “classics”, expand the range
If you are baking super oatmeal liver, keep baking it. Follow the same recipe and let it be just as tasty.
But people love “new things” - offer customers something unusual. For example, you could state that you will be baking cookies with seasonal fruit over a period of time (do a remote tasting). Hint to people that no more than 20-30 servings will be available to order at a “unique” price (don’t forget tip #1).
Be flexible and follow fashion. In August, add something honey to the “menu”, in the fall think about fruits, before the New Year - about spices and alcoholic impregnations.
Show your customers that your business is thriving - bring new recipes from abroad or from fashionable master classes, prepare something according to personal orders, offer interesting experiments.
Once they realize that you live this business, clients will surely follow you!
But don’t forget - all these tips will only work if you make a truly tasty and high-quality product. People place a lot of hope on home baking. Especially if they pay a lot of money for it. Once you do something wrong, the client will never return.
:: You may be interested in other culinary publications.
- Work with providers
- How much money do you need to register a business?
- Which OKVED code to indicate when registering a business?
- Do I need permission to open?
- Baked goods sales technology
- Similar business ideas:
Selling baked goods from a cart is one of the few types of small businesses that has been relevant for many years. Yes, it is rarely possible to get a turnover of several million in one month, but, nevertheless, it is almost impossible to “burn out” in this business. Firstly, fresh baked goods are a product designed to satisfy the main human need for food. This means that there will always be demand for this product. Secondly, investments in opening one retail outlet (somewhere at a bus station) amount to no more than 30 thousand rubles. This is not the amount for which you need to go to the bank to get a loan. That is why, from a financial point of view, many aspiring entrepreneurs can open such a business...
The main difficulty in this matter, perhaps, is the proper organization of the business. A businessman should resolve a number of issues:
- Decide on the location of the retail outlet;
- Purchase appropriate equipment;
- Register an individual entrepreneur, rent a retail space;
- Work out the product range;
- Find and employ sellers;
- Build a product logistics system (delivery of baked goods to the point of sale).
Let's look at each of these steps in more detail.
Choosing a location for selling fresh baked goods
Let's start with the location of the outlet. In general, selling baked goods is profitable where there are a lot of “hungry” people. This is the simple principle of this business. We need places with high traffic volumes, with the least number of competitors in the form of cafes, restaurants, pizzerias and fast food outlets. As a rule, fresh baked goods from a trolley are well bought where people need a quick snack: metro exits, bus and railway stations, college campuses, central city streets, office and shopping centers, recreation parks, embankments, city beaches, and so on. .
To accommodate commercial equipment (umbrella and trolley) you will need to rent 2-3m2. If the land plot on which it is planned to locate a retail facility is in state (municipal) ownership, then to conclude a lease agreement you must contact the city (municipal) property management committee of your city or district. The application for the provision of a land plot must be accompanied by a certificate of registration of an individual entrepreneur (LLC) and a diagram of the location of a retail facility (in free form). After 1-2 months (in some cases, faster), after reviewing your application by the commission, it will be decided to conclude an agreement with you or not.
The lease agreement for a retail outlet selling baked goods will most likely be concluded for a period of no more than one year, that is, for one season. In this case, the bidding procedure (auction) is not carried out.
Renting a plot of land that is privately owned is, of course, easier.
What documents are needed to open
If you are just starting your “small” business, then the most suitable organizational form is the usual individual entrepreneurship. Registration of an individual entrepreneur with the tax office takes only 5 working days and requires a minimum package of documents, including an application from an individual, a passport and payment of state fees. duties in the amount of 800 rubles (2013). When filling out the application, you must indicate OKVED code 52.27.3 “Retail trade in other food products.”
Which tax system to choose for this business
After registering your activity, you will be asked to choose a taxation system. When trading baked goods, a special taxation regime is best suited - the single tax on imputed income (UTII). The amount of tax under this regime largely depends on the size of the retail space, which will be only 2-3 m2 (from one retail outlet).
What equipment to choose for selling baked goods
After you have decided on the location of the retail outlet and registered the individual entrepreneur, you need to purchase commercial equipment. Its main list includes:
In addition to the basic equipment, you will need to purchase: a trash can, plastic bags, and overalls for the seller. About 2-3 thousand rubles will be spent on these purposes.
The refrigerator and cart require an electrical connection to operate. To do this, you will need to enter into an agreement with the nearest store, catering outlet, or any other facility. The payment for electricity is about 1-2 thousand rubles per month. Electricity costs may also be included in the rental price (in the case of a private landlord).
We select personnel for the sale of fresh baked goods
To operate one retail outlet, it is necessary to employ at least 2 sellers. The sales hours are 2/2. Wages are set as salary + percentage of daily revenue in order to somehow motivate employees.
Finding an experienced seller in such a business is not easy. Based on the “prestige” of the job, your main personnel will be part-time students who want to earn extra money, as well as people of retirement and pre-retirement age. Hiring people from among close relatives is not always a good decision (tested by the experience of many businessmen).
Work with providers
Next, you should resolve the issue of delivering baked goods to the retail outlet. How will we deliver the goods, ourselves, or by the supplier? If you do it on your own, you will need to purchase at least a spacious passenger car.
If there are several retail outlets, the income of your business will depend on the timely delivery of goods. In this case, it is important that the supplier of the goods is as close as possible to the place of trade. It is better if it is a bakery located within your city.
How much can you earn selling baked goods?
When planning an assortment of baked goods, you should take into account the time of day: sweet pastries sell best in the morning, meat pies in the afternoon, and pies with potatoes, eggs and cabbage in the evening. In rainy and hot weather, baked goods sales decline. Therefore, in order to avoid damage to unsold baked goods, goods are delivered to the retail outlet in smaller quantities.
The assortment of baked goods includes 10-15 items. In favorable weather, in a good location, at least 300 pies are sold per day, on holidays - more than 600-700 pies. One cart can handle an average of 200 units, and is loaded two to three times during the day. The markup on the product must be at least 50%, otherwise the business will not be so profitable.
Gross income from one well-located retail outlet can reach up to 100 thousand rubles per month or more. The following should be deducted from income:
- Salary of 2 sellers - 30 thousand rubles,
- Insurance contributions to the Pension Fund (30% of salary) - 10 thousand rubles,
- Rent - 5 thousand rubles,
- Electricity - 2 thousand rubles,
- Taxes (UTII) - 2 thousand rubles,
- Fuel and lubricants - 8 thousand rubles,
- Other expenses - 5 thousand rubles.
The total profit from one outlet is on average 38 thousand rubles.
Setting up a business selling fresh baked goods seems quite affordable. Low investments in business, simple registration of activities, a wide choice of locations for retail outlets - all this creates the illusion of easy money. However, here, as in any other business, there are difficulties that you cannot immediately see - control over the honesty of sellers, timely delivery of goods, safety of equipment from vandals, increased rental rates, pressure from competitors, and so on and so forth. Add to this the pronounced seasonality of the baked goods trade. Enthusiasm alone is probably not enough here...
Step-by-step plan for starting a bakery business
You need to approach the organization of this matter correctly. First of all, you need to take care of finding a place or outlet where baked goods will be sold. The size of the place should be chosen based on the number of products sold and the size of the business. After this, you should buy the necessary equipment and take care of selecting the range of baked goods that you plan to sell at your outlet. Next, you can proceed to registering a business and searching for sellers who will sell quality baked goods.
In this material:
Making cookies is a good idea for starting your own business. Cookies are traditionally one of the most popular products on the Russian confectionery market. It is significantly ahead in terms of consumption of such product groups as gingerbread, cakes, and pastries. This fact allows such a business to guarantee stable demand and profit.
Before deciding to invest in a particular business, it is necessary to conduct a marketing analysis of the market and draw up a business plan.
Russian cookie market
On average, each Russian consumes about 4.5 kg of cookies. This means that every year the residents of our country eat 645-750 tons of cookies. Moreover, most of the demand comes from residents of large cities. According to the results of the research, it was possible to identify a pattern: the smaller the city, the less cookies they consume.
Annual market growth is quite moderate and amounts to about 5-7%, but there are opportunities for new manufacturers to enter.
Competition in the market is average. Local producers play a decisive role in the market. This is due to the fact that cookies have a limited shelf life, which makes it impractical to transport them over long distances. Plus, due to logistics costs, the cost of cookies in other regions may become uncompetitive with local producers.
The problem in the industry is the use of obsolete Soviet-era equipment. Organizing production on modern equipment will allow you to save on costs and occupy a significant market share.
There are many varieties of cookies. Marketing research will help you determine the optimal assortment. After all, demand characteristics may differ depending on the region. A balanced assortment that meets customer requirements is one of the components of success.
According to Workline Group research, the largest demand is for sugar cookies and oatmeal cookies. They account for about 18.3 and 18.6% in the sales structure. The leaders in terms of consumption include crackers, dry cookies (like “Maria”), and kurabiye (with jam). According to research, Russian consumers are very conservative, and the structure of demand remains virtually unchanged since Soviet times.
But this does not mean that you just need to start producing the most popular type of cookies and this automatically guarantees success. This statement is erroneous, since you will have to compete with recognized industry leaders (a novice entrepreneur may simply not have enough funds for this). Even the Russian giants of the confectionery business admit that they cannot do without innovation in this area and regularly update their assortment.
A beginning manufacturer needs to find its own unique unfilled niche in the market, which would allow it to compare favorably with its competitors. For example, you can focus your business on producing healthy cookies (for example, enriched with vitamins), fitness cookies (low-calorie), or environmentally friendly cookies (no dyes with natural ingredients).
Organization of cookie production
Equipment for the production of cookies requires special attention. In this business plan, the calculations are based on a production line from the Cityline company. It allows you to produce up to 450 kg of products in a fully automatic mode (from kneading dough to baking and cooling).
The cost of this line, which ensures the production of cookies, will be 13.5 million rubles. Another 10% (1.35 million rubles) will need to be spent on its delivery to the place. Installation of the line will cost 1 million rubles. We must not forget about the need to replenish working capital (for the purchase of raw materials, etc.) in the amount of 3.5 million rubles. The amount of capital costs will be 19.5 million rubles. .
The production of cookies will require a premises of 200 m². When choosing it, you should pay attention to the presence of a sewerage and water supply system, 380 V electricity, ceilings from 3.5 m, as well as convenient access for vehicles. The average cost of renting 1 m² of industrial use with similar characteristics will be 200 thousand rubles. per month.
To operate the production workshop, a total of 14 people will be required. These include the director, technologist, head of the sales department, production manager, storekeeper, 5 workers, 4 loaders. At the same time, accounting and logistics departments should be outsourced. The monthly salary fund will be 263 thousand rubles.
The production of cookies on this line per month will be 79.2 tons (per day - 3.6 tons). This is the minimum value indicated under the condition of working 22 shifts with breaks for lunch and maintenance required by law. By organizing work in several shifts, production volume can be increased.
With a wholesale price of a ton of cookies of 42 thousand rubles. the monthly revenue of the enterprise will be 3.326 million rubles. (42000*79.2)
Now it is necessary to estimate the cost of production. The main components of the cost of cookies will be flour, sugar, milk, margarine, and electricity. Replacement raw materials will cost 72.83 thousand rubles, electricity - another 9.5 thousand rubles. To produce 79.2 tons of cookies, you will need to spend 1953 thousand rubles.
In addition to rent (200 thousand rubles) and salaries (263 thousand rubles), the following monthly expenses will arise:
- advertising expenses (50 thousand rubles);
- transport (100 thousand rubles);
- accounting services (25 thousand rubles);
- utility bills (10 thousand rubles);
- other costs (50 thousand rubles).
The monthly expenses will be 698 thousand rubles.
Cookie production plan indicators
Based on the above, here are the basic indicators of a business plan for a cookie production workshop:
- initial costs - 19,500 thousand rubles;
- revenue - 3,326.4 thousand rubles;
- cost price - 1,952.9 thousand rubles;
- gross profit - 1373.5 thousand rubles;
- monthly total expenses - 698 thousand rubles;
- profit before tax - 675.45 thousand rubles;
- tax (USN-15%) - 101.38 thousand rubles;
Net profit will be 574.13 thousand rubles, and return on sales will be 17.26%.
Taking into account capital investments of 19.5 million rubles. cookie production will pay for itself in 34 months, which is a pretty good result.
This calculation is based on the assumption that investments in production will be made using own funds. When using bank loans, the payback period will increase due to the need to ensure payments on bank interest.
Setting up a cookie business
It is better to formalize production in the form of an LLC. This will make it easier to attract borrowed funds and allow you to count on help from investors in the future. Banks and investors treat individual entrepreneurs with distrust.
The choice of form of taxation depends on the organization of sales policy. The given amount of revenue will allow the company to apply the simplified tax system (according to the current tax legislation, the limit for its application is 79.74 million rubles).
But if an enterprise plans to supply products to large wholesalers, who then distribute it to stores in the region, then it often operates on a general basis and requires invoices with allocated VAT from its suppliers. Therefore, the use of simplification in this case will be unjustified and will lead to the loss of business partners.
If the enterprise has its own logistics system and it supplies directly to retail outlets, bypassing intermediaries, then it will be possible to apply a simplification. As a rule, small stores operate on the simplified tax system or UTII; they do not need invoices and VAT. The use of the simplified tax system will reduce the tax burden, since companies are exempt from paying VAT and pay a single tax at a rate of 6 or 15%, which is lower than the profit tax on OSNO in the amount of 20%. In relation to simplifiers, preferential rates apply in the field of salary taxes (monthly contributions to the Pension Fund and the Social Insurance Fund).
Since the production of cookies has a fairly high expenditure component, it is better to choose the mode with the “income minus expenses” object. The rate on it is 15%, but in many regions benefits are applied to manufacturing companies. Paying 6% on revenue in the goods production industry is usually unprofitable.
The presence of an automated line and outsourcing of non-core services (accounting and logistics) will make the enterprise more cost-effective.
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 | Investments: Investments 2,700,000 - 3,500,000 ₽ We are a team of professionals with more than 10 years of experience in the food market. During this time, we have implemented more than 40 regional and federal projects in 15 different concepts. In 2017, we launched the “Bakery No. 21” project and now we manage a network of cafe-bakeries, which we want to expand, because we believe that our product is a new level in the world... |
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 | Investments: Investments 1,400,000 - 2,000,000 ₽ My name is Sergey Rogachev, I am the founder of Bulki House. I launched my first bakery on December 7, 2016. Now there are already 24 of them, of which 14 are franchised. This growth is due to our advantages and job features, which we will teach you. Description of the franchise We offer to open your own bakery and start earning from 250 thousand per month. The Bulki House franchise is a well-functioning model... |
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- Capital investments: 19,350,000 rubles,
- Average monthly revenue: 3,326,400 rubles,
- Net profit: 574,133 rubles,
- Payback: 34 months!
Demand Estimation
According to a study conducted by Intesco Research Group in 2010, 847,300 tons of sweet cookies, waffles, cookies, gingerbread and similar products were produced in the Russian Federation. There was a noticeable increase in the market compared to 2009, growth rates were at 7.2%. The market size is expected to increase by another 2.5% in 2011.
According to the study, demand for cookies stimulated a new rise in prices. During 2008-2010 There was a steady increase in producer prices for these products. In 2010, the increase in producer prices for cookies, biscuits and crackers on average did not exceed 10%.
Competition in the market can be described as average. Local companies that manufacture products using obsolete Soviet equipment play a major role. If you organize production using modern equipment and competent marketing, you can take a significant market share.
1. Business organization
The purpose of writing a business plan is to assess the feasibility of investing in organizing the production of cookies.
1.2. Equipment
Having analyzed several proposals from companies involved in the supply of equipment for the production of cookies, we settled on the proposal of the Russian-Chinese company “Russian-Chinese Business Center “Cityline”. This company offers a fully automatic line with a capacity of 450 kg. finished products per hour.
This line performs all operations necessary for the production of cookies: from kneading the dough to packaging the finished product.
In the section equipment for the production of cookies you can find a cheaper option for setting up production.
1.3. Industrial production technology
Basic operations:
- preparation of raw materials for production;
- kneading dough;
- molding;
- bakery;
- cooling;
- package.
1.4. Premises for a production workshop
To organize the production of cookies on an automatic line, a room with an area of 200 sq.m. is required. (ceiling height 3.5 meters), it is necessary to place a production line, storage and living quarters for personnel.
Premises requirement:
- The premises must comply with the requirements of SanPiN 2.3.4.551-96
- Availability of water supply and sewerage in the premises
- Electricity 380 V
- Convenient access for transport.
1.5. Number of staff
When the confectionery shop operates in one shift, the number of employees is 14 people.
1.6. Sales markets
According to a study by Intesco Research Group, the distinctive features of the market is its attachment to the territory, because cookies have a limited shelf life, and high transportation costs at a low price do not justify supplying products over long distances.
The rather serious positions of regional market players can be explained by the fact that in each regional center there was a huge number of confectionery factories and bakeries with large capacities, which continue to operate today. In this connection, even small companies that have only one enterprise can become leaders in the segment of inexpensive cookies by weight.
The share of foreign manufacturers in the cookie segment is quite small (about 15%), which can be explained by the peculiarity of the product.
Sales of products can be carried out through the following channels:
- Sales through wholesale companies engaged in the sale of food products
- Sales through regional and federal food chains.
2. Feasibility study
2.1. Capital Expenditures
2.2. Confectionery shop revenue
With one-shift operation of the workshop, the maximum output (minus the time for technical breaks and lunch breaks) per month (22 shifts) is 79.2 tons of cookies.
The wholesale price for 1 ton of cookies starts from 42,000 rubles. Based on the price of 42,000 rubles per 1 ton of finished products and a monthly output of 79.2 tons, the monthly revenue of the confectionery shop is 3,326,400 rubles.
2.3. Cost price
The raw materials for the production of cookies are flour, granulated sugar, margarine, milk, starch, and other ingredients. To produce 1 ton of finished products, 1,198 kg of raw materials are required.
2.4. General expenses
2.5 Profitability calculation
2.6. Payback
The payback period for a confectionery shop is 34 months. This calculation was made based on one-shift work of the workshop. If the confectionery shop operates in 2-3 shifts, the payback period will become significantly shorter.
3. Formal business organization
3.1. Organizational form of activity
For a confectionery shop, the most suitable organizational form is: “Individual entrepreneur”.
3.2. Tax form
The optimal form of taxation for the activities of a confectionery shop is a simplified taxation system (income minus expenses). The tax return is submitted once a year (in April).
The following taxes are paid under this taxation system:
- income tax (15%),
- unified social tax (32%),
- income tax (13%).