Studying SMM on your own. What is SMM in simple words. Viral marketing or word of mouth: free advertising

The development of social networks has given rise to a new huge business industry - SMM marketing. This is when we come with our product to some social network, find our target audience there, and offer our product to them in different ways.

Sounds easy. But SMM (Social Media Marketing) has a number of pitfalls. They are the ones that often prevent “traditional” sales gurus from seizing new opportunities.

And let's first look at how this “new marketing” differs from the old methods of promotion.

3 differences between SMM and other types of marketing

#1 - Communication and fun

SMM primarily means “social”. That is, all marketing through SMM is built on communication. Social networks are generally a very interesting environment. People come to social networks for only two purposes:

• Communicate
• Have fun

If you give them some content that is not aimed at communication or entertainment, they will “scroll through” you and not notice you. That is, all your actions related to attracting the target audience should somehow involve in communication or entertain.

I can give you a simple example. VKontakte shows you various advertisements on the left. It's called "targeted advertising." Do you know which targeted advertising works best? The one where the picture contains some funny or interesting image. Which ad would you most like to click on?

#2 - The role of personality in SMM marketing

Another feature of social networks is that all of your “ins and outs” are exposed for everyone to see. Previously, of course, they also tried to create a business “with a human face,” realizing that people prefer to buy from people rather than from faceless companies.

For these purposes, special people were hired who best suited what the target audience liked. Then a special image was created for these people, and they were placed as “puppets” at the head of the company. But the true owners and leaders have never appeared anywhere.

But only social networks made it possible to develop a personal brand so quickly and in this way. Again, we’ll talk about this a little later, but one of the main goals of promotion through SMM is to get people to recognize you by sight. This is trust. And where there is trust, there are sales.

And if you are promoting your face, make sure it is at least visible. And even better - to make it clear that you are a real person, and not a mannequin. Which of the two ads based on the idea of ​​a personal brand inspires more confidence in you?

#3 — A virus is a form of life

The main engine of SMM is a virus. New people come to your groups, and then even non-selling pages, after they see a repost of your post on their friend’s wall. They come and also make some kind of repost or leave a comment.

And his friends already see this in their news feed, and they also come to you. On regular websites, free traffic was (and is) supplied through search engines. This is the so-called SEO promotion. And here is the virus.

However, SEO “always works”, and a new virus must be constantly launched. That is, if you wrote one good article, and it reached the TOP of search engines, then most likely it will remain there for a very long time, and will bring you traffic every day.

But on social networks everything is more complicated. If you made a great viral post once, it will work for you for 2-3 days maximum, and then everyone will forget about it. Because during this time another hundred thousand cool new posts will appear. By the way, this is one of the main reasons why I don’t like doing SMM. I love it when the results “accumulate”. But, of course, I have my own VKontakte group. Join us.

In the meantime, let's look at the stages of promotion through social networks and SMM.

4 stages of promotion through SMM

#1 - Choosing a social network

It would seem - why do people need so many different social networks? This includes VKontakte, Facebook, Instagram, Odnoklassniki, Twitter, and much more. Why shouldn't everyone be on the same network? And the whole point is that they are different. And the people who are there are also different.

For example, it is believed that Facebook audience- more intellectually developed and serious than VKontakte (Russian-language Facebook, of course). And this is how it really is. People there prefer to discuss complex issues of world politics and economics and all that jazz. It is these people, by the way, who often use Google as a search engine rather than Yandex.

VKontakte audience- lighter and more fun. She prefers to like cats and funny pictures, without deep social connotations. This does not mean that “there are only schoolchildren on VKontakte.” You just need to approach them the same way - easily and cheerfully.

Instagram audience- these are mostly girls who post their photos and discuss the photos of other girls. And if your product is for a female audience, you will find it in abundance on Instagram. Sellers of courses and trainings on women's topics feel especially at ease there.

Audience of classmates- this is what is usually called the “average resident of Russia” - with an average salary, pension and life expectancy.

For some reason, residents of urban settlements and factory outskirts of large cities prefer to communicate there. And this whole network emanates a very simple folk humor in the spirit of Petrosyan. I would come there with “new products” (which have long been known on the Internet to everyone except the inhabitants of my classmates).

All other social networks are not very widespread in our country, so they can be omitted from this review. Your task is to choose the social network where your target audience lives. Even if you yourself prefer to communicate with other people, nothing can be done. Magomed must come to the mountain.

And after choosing a network, we need to create a “gathering point” for our audience.

#2 — Creating a platform for communication

On VKontakte, for example, it is prohibited to conduct any commercial activities through your personal page. But I know people who are not at all embarrassed by this ban. They post content on their account and make sales there.

Another important point - do not spread yourself between several social networks. You need to choose only one site and pay all your attention to it. This way you will have more chances of success.

#3 - Creating Viral Content

At the first stage, you need to make a lot of interesting posts so that people share them and attract new audiences. I identify 4 types of viral content that people share most willingly:

• Content is a provocation
• Content - instructions
• Content - medal
• Content - laugh

You can read more about all these types of content and how they work in the article.

You will also most likely have to invest money if you want your community to develop faster. Almost all social networks have built-in advertising mechanisms. If you prefer “slowly but surely,” then you don’t have to pay. The main thing is that the content is truly viral.

#4 - Monetization

Here it is immediately very important to understand that attracting an audience and making money from this audience are completely different things that are in no way related to each other. You can have a group of 100 thousand people, and you will earn pennies.

And vice versa, a group of 2 - 3 thousand active participants will give you huge profits. It all depends on what monetization methods you use. There are only three main options for making money on the Internet on your content platforms:

• Advertising (the most common and least profitable activity)
• Affiliate programs (depending on your luck)
• Selling your goods and services (a bonanza, but you have to work hard).

Figure out in advance how you are going to make money on your site, and based on this, prescribe a strategy. Free content plan templates for social networks will greatly help you with this.

Summary

• SMM marketing is the promotion of goods and services through social networks.
• SMM differs from other types of marketing in three ways: the emphasis in content is on entertainment and communication, the personal brand plays a huge role, and promotion is based on the virality of the content.
• All social networks are different, and you need to find the one where your target audience lives.
• In your chosen social network, you need to create a platform where your audience will come for new content every day. This could be a group, community or your personal page.
• To promote, try to make each of your posts as viral as possible. You can read more about this in the book “Contactless Selling”.
• If funds allow, pay for advertising on social media to promote faster.
• Think in advance about how you are going to make money from your audience. Otherwise, you risk sharing the fate of those who spent two years collecting a huge group, and then were unable to earn anything from it.

Hope. the article was useful to you. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you later!

Yours Dmitry Novoselov

The 21st century is the era of computer technology... It must be admitted that the Internet has completely absorbed the life of modern man. I saw the time when, in order to get on the World Wide Web, you had to connect the modem to the telephone cable, then listen to the hiss for a long time, and then the coveted signal appeared! Back then, just reading news on the Internet was such a blessing!

Now it is difficult to imagine life without the Internet. Therefore, it is not surprising that the 21st century is also the era of Internet professions. You can list them endlessly, but, as you guessed from the title of the article, we will talk about SMM. And no, I will not now list the books you need to read or tell you where to go to study. Let's talk about the most important things: motivation, principles, trends.

How can you characterize the specialty of SMM manager?

First of all, it is creativity, a love of writing, the ability to analyze and think strategically, a developed sense of aesthetics and a thirst for knowledge.

About motivation

In general, I think the golden rule for any profession is to LOVE what you do. It’s a bad idea to put profit or career growth, the desire to prove your worth to someone or get a fashionable profession as the main motivation.

If you are not able to have a passionate romance with your job, quit it!? Mountains of books and years of studying in steep courses will not help if you work from 9 to 18, counting every minute. You've probably noticed how time flies when you're busy doing what you love and vice versa - how long does it last when the activity is not a joy? You need to put your soul into SMM. Therefore, there is no way to do this without love!

Please don’t go to SMM if: “My husband recommended it,” “Friends told me how much they pay there,” or “You heard somewhere that it’s fashionable.” Make your choice consciously!

Do you want to be a cool SMM manager?

Get ready to improve yourself! And no, you don’t have to pay crazy amounts of money for prestigious courses in your city or buy a new book every week. But keeping abreast of new trends is the sacred duty of a social media manager. Therefore, thematic blogs, news sites, professional groups on social networks are what you should read with pleasure and in any free minute.

Are you traveling in public transport while plugging into your phone? Get off Instagram and better read Rumyantsev’s group "Internet marketing from A to Z." Are you watching a series in the evening? Pause it and read the news on Like! Just one week without Digital news is enough to get lost in the world of SMM.

About trends and innovation

If you are by no means an innovator and not at all a fan of experiments, it is better not to meddle in SMM. Social networks are a unique platform where you can constantly experiment with content and strategy, introduce cool features, and test new services.

The competition in the Internet market is colossal, so it is increasingly difficult to stay one step ahead. In 2016, copy-paste and Googled images are no longer enough to make a cool post. Only unique and engaging text, only high-quality images. And even better - cool videos!

Be a little bit of a psychologist

Social networks are social for the reason that people interact in them. SMM is an understanding of human psychology. If you do not intuitively understand how a person makes a choice of a particular product or cannot assess his social profile, do not rush to go to SMM.

You will also have to be a strategist and an analyst. And a little bit of a designer! A kind of man-orchestra. Although in fact, it’s unrealistically cool to try yourself in different guises, manage a project completely from start to finish, and then watch its success with pride!

And once again about love

Only not to work, but to projects. Each person is unique, and each customer is special, as is his project. Nobody says that you have to like all the topics, and you have to make friends with all the clients. But turning away from a project without compelling reasons is stupid. What to do in this case? Abstract yourself! Or find for yourself undeniable advantages in working with a specific project. Remember, every experience is equally unique and rewarding, whether positive or negative.

Do not be afraid to defend your position if you have sober arguments. The man whom I consider my first mentor in marketing taught me the main thing - to express my opinion in work matters. But only if you have something to confirm your point of view in facts and figures.

Respect yourself and value your time– another important postulate that applies to any profession. More than once I have met people who sacrifice their time and health to please their superiors, for the sake of an additional bonus, or for even more banal reasons. Work overtime solely for your own pleasure. And success will come to you as a consequence.

As Evgeny Leonov said: “Happiness is when you want to go to work in the morning and go home in the evening!” And if in the evening over a cup of tea, you complain to your family: “How tired of this work you are,” think about whether it’s time to change something in your life?

Well, now let's talk about specific facts, without which it is impossible toSMM!

As they say, it hurt. I conducted interviews and listened with a smile as one of the candidates said: “My friend leads a group, but I can do it too.” Now I work at a factory." I have nothing against factory workers, but the lack of a burning interest in social networks and development in general, the desire for easy money and just sitting on VKontakte and posting cats is killing me.

If you are seriously thinking about becoming an SMM specialist and are thinking where to start, what you need, what to read and where to study– this article is for you.

First of all, I want to introduce you to the responsibilities of an SMM manager and the skills that will be useful to you.

TASKS OF AN SMM SPECIALIST:

• Analysis of SMM activities of competitors.
• Development and implementation of SMM strategy.
• Maintaining communities.
• Writing a content plan for the month ahead.
• Planning publications (via auto-posting services).
• Content branding (make a picture for a competition/promotion, develop templates for sections, or at least stick a logo on the picture).
• Setting up targeted advertising.
• Search for communities for advertising.
• Conducting competitions and promotions: mechanics, picture + text, attracting people, summing up results.
• Search for opinion leaders.
• Analysis of the effectiveness of SMM events and development of recommendations for improvement.

SKILLS that will help you:

Literacy. Agree, it’s disgusting to read posts from a cool brand with errors? Trust immediately goes to zero.

Marketing knowledge. Yes, this is the case when economic education will help you, or rather the thinking that you learned at the institute.

Copywriting. There are certain formulas and nuances of writing texts and you need to know them. This skill is necessary for writing posts and advertising texts.

Analytic skills. Calculation of the cost and effectiveness of campaigns, analysis of results.

Logics. It will help to put forward hypotheses about the target audience and divide it into segments.

Creativity– come up with activities, catchy features and interesting ideas to promote the client’s business.

Knowledge of graphic editors. Corel Draw, Photoshop, Illustrator, online editors for creating images for posts, advertising, promotions, competitions.

Sales– communication with the client, creating effective presentations, being able to persuade.

Knowledge of trends and technologies— track the latest tools, updates, solutions, follow trends.

Needless to say, an SMM specialist should love social networks and actively use them? 🙂

BOOKS FOR SMM SPECIALISTS

There are a lot of books on the Internet, the SMM field is rapidly developing, so books quickly become outdated. Here I am attaching a list of books for a minimum reading base that I have read myself.

Important: Despite the fact that you plan to work in SMM, you also need to understand the basics of Internet marketing, because All channels - SEO, web analytics, copywriting, email - are closely interconnected.

1. “Business promotion on VKontakte. New practices and technologies", Dmitry Rumyantsev

2. “100+ practical hacks for internet marketers”, Evgenia Kryukova

3. " ", Damir Khalilov

5. “Facebook - effect for business and self-PR”, Olga Filina

6. “Content, marketing and rock and roll”, Denis Kaplunov

7. “”, Denis Kaplunov

9. " . We create texts that sell”, Dmitry Kot

PUBLICS FOR SMM SPECIALISTS

In contact with

1. Internet marketing from A to Z - https://new.vk.com/bizness_online

1. Practice SMM 3.0 - https://new.vk.com/praktikasmm

1. SMM promotion and sales! — https://new.vk.com/smmprosales

1. SMMers - https://new.vk.com/smm_pub

1. Marketing. Advertising. SMM - https://new.vk.com/marketing_reklama_smm

1. Cerebro Target (public service for specialists in targeted advertising) - https://new.vk.com/cerebro_vk

1. Lazy SMM manager's blog - https://new.vk.com/lazyness_smm

1. SMM|Targeting - https://new.vk.com/target_smm

1. SMM planner (public auto-posting service) - https://new.vk.com/smmplanner

Facebook

1. Content Marketing - https://www.facebook.com/groups/235160016573323/
2. SMM Party - https://www.facebook.com/groups/smmrussia/
3. Internet marketers' smoking room. Articles, cases, tools, tricks - https://www.facebook.com/ikurilka

BLOGS FOR SMM SPECIALISTS

Like books, blogs are devoted not only to SMM, but to various areas of Internet marketing. Subscribe to newsletters!

Russian-language sources:

• https://netology.ru/marketing/programs
• Academy of Internet Marketing Web promo expert - https://webpromoexperts.com.ua
• The first one-day Internet marketing school “I-marketing” - https://i-marketing.ua
• GeniusMarketing (facebook, email, business development) - https://geniusmarketing.me/trainings/

Free webinars are held almost everywhere, stay tuned for updates or subscribe to newsletters)

I would especially like to highlight the courses that I took:

1. A unique practical course “Targeting from A to Z live.”

1. Internet marketing school “I-marketingschool” in Kharkov - https://i-marketingschool.com.ua

Good luck to everyone! I believe you.

Who is an SMM specialist from a business point of view?

Benefits of working on social networks for businessmen– this is a very wide coverage, “word of mouth”; precise targeting of the audience, because on social networks people share very detailed information about themselves; interactive interaction and prompt response to negativity.

What do customers want fromSMM-specialists?

1. Sales, more sales)))

LinkedIn works great in b2b, especially in the Western segment. Companies even have special managers who work exclusively with this professional social network and bring in leads or potential Clients and transfer them to the sales department.

Facebook works great in b2c (for some topics it’s even better than Google AdWords contextual advertising, as discussed in Perry Marshall’s book “Contextual Advertising That Works”) and VKontakte.

2. Branding

3. Traffic(especially relevant for news resources)

Common and distinctive features of SMM and SEO

Who is an SMM specialist?

Over time, this specialty turns from unknown to anyone into very popular and in demand. It is intended for those who are not afraid to experiment, look for new approaches to solving problems and always be open to communication.

An SMM specialist manages the presence and promotion of a brand in social networks or the “promotion” of a website in social channels. It solves a number of problems related to attracting customers from social networks, increasing the company’s image, as well as the recognition and popularity of a product or service. Not directly, but still, an SMM specialist has an impact on increasing sales volume.

Prospects and salaries. Due to the high demand for these specialists in the market and relatively low competition, the salary of a representative of this profession is about $300 per month.

As for the prospects, according to most experts, this area will develop rapidly, and with its help more and more opportunities will open up.

Today we will talk about the basics of SMM. If you want to learn the important nuances of social media marketing, then we recommend reading our latest article. If you are engaged in SMM promotion of brands and services on social networks, then this material will definitely be useful to you.

Some terminology

So, what is SMM? ? Translated from English, this abbreviation means social media marketing. In other words, this is the process of promoting goods and services on social platforms in all available ways.

SMM is a great and affordable way to alternatively interact with consumers. This is a real opportunity that allows you to understand the desires and aspirations of potential and existing customers, assess their interest in the company’s product and services by analyzing comments, the number of likes and reposts. It is worth noting that the basics SMM They are now used both for the promotion of large corporations and small businesses.

What are the main tasks that can be solved usingSMM promotion

1. SMM helps increase brand awareness.
2. Forms and improves the company's image.
3. With successful promotion, the number of sales increases, including directly through social networks.
4. The number of transitions to the company’s website is growing.

If you want to increase your company's income, then we recommend hiring a professional SMM - a guy who will seriously take on promotion Your services and products on social networks. This is a truly effective tool, but you should remember that it does not give instant results. About what skills you should have SMM -specialist, read our article “ " This material will help in selecting a candidate for the position.

StagesSMMpromotion on social platforms

1. Getting started involves creating a group or community on selected social platforms, depending on the wishes of the customer.
2. Design of the group, selection of an attractive image and cover that would most accurately reflect the type of activity of the company.
3. Working with target user invitations. Finding new followers.
4. Filling the group with quality content, latest industry and company news, current promotions, entertainment materials, if appropriate, etc.
5. Content planning. To learn how to properly create a content strategy, read the material “ ».
6. Organizing feedback with the target audience. We are talking about the need to conduct surveys, discuss, respond to comments.
7. Performance assessment SMM promotion in networks.

And finally: three useful life hacks from experts

• Remember, for successful promotion on social networks, regular work and systematically filling the community with fresh content is of utmost importance. By the way, we recommend that you read the useful SMM service PublBox , which will greatly simplify and help organize all stages of promotion in networks.
• Do not forget that people “walk” on social platforms in order to relax. So add entertaining content depending on the platform you are on. For example, suitable for insta , landscapes, etc. For FB format – materials with animals, popular memes, etc.
• Tag famous people and fashion brands in your posts. This way you can get into the news feeds of their followers and draw attention to the promoted company.

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SMM is a very attractive area for sharks of the pen and those who like to hang out on social networks. Here they pay well, and you can work for most companies remotely (a well-known specialist in social networks, SMM manager Aviasales, lives in Thailand, for example). But it’s not enough to want, you also need to clearly understand that the goal of the entire SMM strategy is to increase sales, and therefore SMM management is a full-time job, not without routine and boring approvals, but quite creative.

In this article you will find a summary of SMM courses and learn what promotion on social networks is. You can’t become a great SMM manager based on one article, but understanding what it is and whether you like this profession in order to choose the SMM training courses that suit you is no problem.

SMM terms

Target, targeted advertising, targeting– this is setting up advertising on social networks according to certain parameters: country, city, education, career, interests, audience of specific groups, visits to certain places. Coverage is adjusted using these parameters.

Retargeting– also setting up an audience, but for the audience that has already visited your website or visited your establishment. Tracked by a special code placed on the site (pixel) or geolocation.

Coverage– the number of people who will see your publication.

Engagement level() – the ratio of user reactions to a publication to its coverage. Reactions are likes, comments and reposts.

Conversion– ratio of target action to coverage. Targeted action may be a click on a link, registration or purchase.

Ranging– the algorithm by which posts appear in the feed. Depends on the engagement of the audience in the first hours after publication, the presence of a video in the post, and the interests of the audience. If there is a video or high engagement, and if the post matches the interests of the audience, the post will be shown higher in the feed.

Algorithmic tape– posts are shown according to an algorithm that determines what is worth showing (ranking), instead of being shown in chronological order.

Target audience (TA)– the audience that is most likely to be interested in your product or service. Each social network has its own audience, and it needs to. It will be different everywhere, this must be taken into account when creating posts.

What does an SMM manager do?

1. Creates a content plan for publications, adapts them for each social network, configures them or posts them manually.
2. Sets up targeted advertising on social networks
3. Negotiates mutual PR with related groups and profiles
4. Looking for bloggers and groups to advertise in their feed (seeding)
5. Analyzes statistics of publications, engagement, ROI (return on investment, that is, the return on advertising - whether it pays off or not), draws conclusions, adjusts the strategy

Sometimes an SMM manager outsources the writing of posts to a copywriter, sometimes he also writes on the blog himself. In startups, there are often not enough hands (and budgets), and one person can handle both social networks and marketing in general.

How to become an SMM manager

Get training, apply for an internship at an agency, or offer your services to friends; You can also start actively promoting your own account or a startup account for free. You will be able to practice and at the same time receive a case in your portfolio.

On topic: how to change your field of activity

Start with the basics, watch the free webinar How to become a professional SMM manager, and then go to courses. They teach well in Netology, you can also watch free official videos from

- who he is, salary, etc. And today I would like to delve deeper into this topic and talk about how to become an SMM specialist.

Imagine that you are faced with the task of promoting a small group of 100 people to 20,000 subscribers.

There are two ways to implement a project: fast and slow. To understand the difference, let's compare them based on key indicators.

Fast	Slow
Use of “black” SMM tools (spam, fictitious competitions)	Development and implementation of thoughtful marketing strategies
Price
It is cheap	Market price, which depends on the features of the project
Subscribers
Astrakhan stores, Nina Clothes, Vasya Obuv and other users that are useless to your customer	Every user is a potential client
Result
20,000 subscribers	20,000 subscribers
Long term effect
Declining interest in the community	Sales growth

Portrait of the audience formed by “black” SMM specialists.

Remember: no one is interested in cheap SMM promotion. Therefore, further in the article we will consider only those recommendations with the help of which you can receive well-paid orders. This means a lot of studying, thinking and practice.

When you start from scratch, you first begin to evaluate the profession in terms of monthly income, prestige and career growth. It is not right. To get the listed attributes, you need to love your job.

Perhaps now this may seem like a banal introduction, but when you start, you will be forced to work around the clock with social networks, study and simultaneously solve the problems of your customers.

It's tiring and exhausting. Therefore, if you are not ready for difficulties, look for another activity. If everything is in order, let's talk about how to get started without experience. The development plan consists of only five stages.

1. Learn the skills required by an SMM specialist.
2. Choose a learning method.
3. Apply for a job.
4. Do anything and earn money.
5. Become a department head or create your own company.

Now let's talk about the details.

Key skills of an SMM specialist

Additional skills of an SMM specialist

This set of skills depends on the project conditions, the individual wishes of the customer and the chosen promotion strategy. Let's look at a few examples.

If you don’t have time to acquire the necessary skills, then learn how to find performers.
Let's move on to studying learning methods.

Option No. 1. Searching for clients for SMM agencies

Let's figure out where to start and how this scheme works.

1. Find several SMM agencies from which you would like to receive training.
2. Find a client who wants to develop their project using SMM technologies.
3. Contact the selected SMM agencies with a business proposal: you give them clients and your free time - they give you skills and a small percentage of the order.
4. Start cooperating with an agency that will offer the best conditions.
5. After training, make a plan for the future: continue working in an SMM agency, become a freelancer, or open your own studio.

This method has a simplified version. You are making a proposal for cooperation not to an SMM agency, but to a freelancer. If a specialist is in demand, he will be happy to ship you a carload of small tasks for a nominal fee.

Below you can see the main stages of launching a VK company. Each user can implement most steps without preparation. If you have any questions, consult your mentor. Work on other projects is happening in a similar way.

P.S. Click on the image for easy viewing

Option number 2. Training courses

Paid courses will help you quickly master your specialty and move on to earning money on your own. Please take a look at the programs presented below.

Online training at the Internet marketing agency "Envelope Monster"

Program "". This is a practical training course for specialists in promotion on social networks with training on your project.

After completing the course you will receive:

• access to the agency’s vacancy database, which will allow you to start earning money immediately after training;
• useful knowledge that is not shared on the Internet and public universities;
• a sought-after Internet profession with a flexible schedule and remote work;
• a well-developed portfolio confirming your qualifications;
• certificate of SMM manager and letter of recommendation from the director of the Envelope Monster agency.

If it is more convenient for you to study on an individual schedule, you can purchase a video recording of the course “ Social media promotion specialist, SMM manager" This is the same theoretical material that comes without feedback and checking homework.

Studying at the online university Netology

Program " SMM manager: business promotion on social networks" At the end of the course, each student will receive a diploma, which will be an excellent addition to their resume for employment. All profiles are visible to large companies that invite the best students to work.

Training courses
Advantages	Flaws
Skill acquisition takes place under the guidance of experienced mentors	You have to pay for quality training
Already during training you can put your knowledge into practice and earn money	Work and study take up a lot of time
You will learn the main programs for SMM specialists
In addition to technical skills, you will learn how to find clients and negotiate cooperation
You will develop a portfolio and be able to confirm your qualifications with completed projects

Option number 3. Self-education

If you decide to train as an SMM specialist on your own, start with small orders. Let's say you've studied the theory of launching a marketing strategy.

Now you need to consolidate the skill. Visit freelance exchanges and find clients in need of a similar service. Implement the project, receive payment and move on to mastering a new SMM tool.

Dear readers. Now you have a general idea of ​​how to become a successful and in-demand SMM specialist. All you have to do is choose the path of development and immediately move on to its implementation. Subscribe to my blog updates and share this article with your friends. Good luck!

P.S. In that application We have compiled a list of useful books, programs and public pages that will help you delve deeper into professions and find your first job.