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How to open a sushi delivery. Business plan for delivering sushi and rolls Business sushi at home

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* The calculations use average data for Russia

A sushi market selling take-out sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island sushi bar in a shopping center.

1. Summary of the "sushi bar" project

The goal of the project is to open a sushi market to provide a range of catering services in a city with a population of more than 1 million people. The sushi market positions itself as fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The establishment offers takeout and delivery orders.

Today there is a reorientation of the catering market towards the fast food segment. Even during a crisis, this area shows positive dynamics. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand and high markups on products.

Thus, the main advantages of the restaurant business include: high level of profitability and demand for catering services; relatively low level of initial investment; small retail area; simple production technology; year-round demand for products; high profitability.

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The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The price segment is below average.

To implement the project, a retail space of 10 sq.m is rented on the territory of the shopping center. The initial investment is 775,000 rubles. The costs are aimed at the purchase of equipment, advertising, the purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The bulk of the required investment falls on the purchase of equipment - 63%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the project. There are plans to expand production in the future. According to calculations, the initial investment will pay off after seven months of operation. Net profit upon reaching the planned sales volume will be 366,000 rubles/month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. The return on sales in the first year of operation will be 29%.

2. Description of the industry and company

The modern culture of public catering in Russia is actively developing: there is a rapid increase in the number of establishments and the variety of offers, which form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expense. At the end of 2015, the average per capita cost of eating out in Russia amounted to 741 rubles. per month, and their share in the total structure of monthly costs is only 3.6% on average across the country.

According to experts, the domestic catering market has growth prospects because it is quite capacious. In comparison with the markets of developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative occupancy and in terms of consumer demand.

Figure 1. Catering market volume in different countries, 2015


Statistics show that the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the USA. In other words, an American with an average level of income spends 15 times more on food in public establishments than the average Russian. In the structure of expenses of the Russian population, expenses for eating out are only 3.6% of the national average; for Moscow this figure is four times higher.

Figure 2. Average per capita spending on eating out in different countries, 2015.


The main problem of the public catering market in Russia is its high dependence on the state of the economy, since the level of income of the population adjusts the demand for the services of catering establishments. It is believed that under favorable market conditions, about 25% of food service establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.

Over the past few years, the least successful period for this business was 2015: a drop in turnover by 5.5%, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of the activities of chain operators, and a rapid increase in the costs of establishments. Against this background, the market decline of 3.7% in 2016 looks like an improvement in the situation.

At the end of 2016, the volume of the public catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which became the most profitable sector of the market. This fact is due to the fact that consumers strive to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home food delivery has increased by 2-3%. It should be noted that at the moment, approximately 47% of networks provide food delivery services. Therefore, having a food delivery service is a significant competitive advantage. Practice shows that the service of delivering and ordering food via the Internet can increase sales by 10-15%. This niche remains underdeveloped and this makes it even more promising.

Figure 3. Dynamics of public catering market turnover in 2006 – 2016, billion rubles, %*


*data from Alfa Bank and RBC

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Today, the catering market offers a wide selection of national cuisines and concepts. The most popular segment is European cuisine – 64.1%; the top five also includes Russian, Italian, Japanese and Caucasian cuisines.

Figure 4. Russian public catering market by segments


The state of the public catering market is characterized by the following trends:

    the highest demand and growth rates are in the fast food segment;

    demand for home delivery of restaurant food;

    reduction in the number of restaurateurs in the market;

    active price dumping by restaurateurs in an attempt to attract consumers;

    the growing popularity of new formats of establishments: street food, gastro bars, restaurants serving national cuisines, in particular Pan-Asian;

    growth of the share of catering in shopping centers to 10-15%.

Thus, today the most successful segment is fast food - the only segment demonstrating positive dynamics in the domestic catering market. The annual growth of fast food is 5-8%. In 2016, the volume of the Russian fast food market amounted to 212 billion rubles.

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Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. Firstly, Asian cuisine continues to retain consumers. Secondly, the format of the sushi bar makes it possible to classify the project as a fast food segment. Thirdly, the project assumes the availability of takeaway and delivery services. Fourthly, a sushi bar can be installed in a shopping center.

Table 1 shows the key advantages and disadvantages of a sushi bar that should be considered when planning a business.

Table 1. Advantages and disadvantages of opening a sushi bar

Advantages

Flaws
  • high business profitability (up to 60%);

    • quick return on investment;

    no need for a large staff;

    narrowly targeted, specific niche;

    high demand for Japanese cuisine;

    relatively small amount of investment for the industry;

    promising fast food format;

    possibility of business scaling
  • high level of competition in the market;

    • expensive rental of retail space;

    the difficulty of finding qualified personnel in Japanese cuisine;

    difficulty in organizing a business

The data presented allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow us to take into account key industry trends and occupy a free niche. Opening a sushi bar does not require large investments, and with the right approach you can achieve high profits due to constant demand.

3. Description of goods and services of the sushi bar

Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today they have become common food at the fast food level - rolls are even ordered to work as a business lunch.

The business of preparing and selling sushi and rolls is quite common. However, high competition in the industry is compensated by the fact that selling sushi and rolls is a highly profitable business. To achieve success in this area, you need to decide on the concept of the establishment and competently draw up a business plan.

This business project involves the opening of a sushi bar (sushi market), which provides catering services to the population and takes into account the main trends in gastronomic fashion. The sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the advantages of a trading island? Firstly, high traffic and concentration of the target audience. Secondly, the shopping center employs several hundred people who are also potential clients. Thirdly, shopping centers themselves often hold events to attract audiences, which will allow the sushi bar owner to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.

The sushi bar's assortment includes a wide selection of sushi and rolls, several options for soups and noodles, as well as drinks. The specialty of the establishment will be sushi sandwiches. The dish is a large roll for a complete snack. This creates an alternative to burgers and regular sandwiches and fits organically into the fast food concept. The inclusion of soups in the range is explained in order to attract visitors to business lunches. Table 2 shows a sample menu for a sushi bar.

Table 2. Example of a sushi bar menu

Based on this, the average bill for a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, a sandwich roll + soup combo costs 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.

The assortment of the establishment should be updated over time in accordance with the taste preferences of consumers. To eliminate unclaimed items, orders will be continuously monitored. When creating a sushi bar menu, it is important to follow the principle of complete and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.

The sushi bar will provide the following types of services:

    sale of sushi, rolls, business lunches;

    takeaway food;

    delivery of finished products.

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This list of services is designed to reach the maximum audience and satisfy the demand of different categories of consumers. Production is carried out in-house using only natural, high-quality ingredients.

Thus, the main advantages of a sushi bar are:

1) unique Japanese cuisine in a convenient format;

2) availability of delivery and take-out services;

3) prices are lower than in a restaurant;

4) a unique offer: sushi sandwiches that replace a full portion.

4. Sales and marketing of a sushi bar

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The sushi bar serves a wide range of consumers. The target audience is the following categories:

    mall workers coming for lunch;

    active young people who prefer takeaway food;

    employees of various organizations who order business lunch with delivery;

    shopping center visitors who prefer to eat on site;

The main market for a sushi bar is large cities, since residents of small towns may not show interest in this area.

One of the important points when opening a sushi bar is the preparation and implementation of an effective marketing strategy, which includes: developing the name of the establishment, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market. Services for developing a corporate identity for an establishment will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.


To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; online promotion; sponsorship participation in cultural projects; installation of billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.

In this case, advertising on social networks aimed at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. You can also provide for a “happy hour” promotion - the time during which the establishment offers discounts, special menus, etc. The use of this advertising tool should be subject to the following recommendations:

    planning promotions for weekdays;

    increasing the price of the most popular menu items to cover cost differences;

    a short and clear slogan for the campaign;

    one group of participating drinks or food;

    tracking stock profitability.

The use of a particular tool depends on the target audience of the establishment and the project budget. This project involves the use of the following promotion tools:

    Creation of a unique style, name, branding – 12,000 rubles;

    Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;

    A repost competition designed to disseminate advertising information among potential consumers. The winner will receive a free set of rolls or a sandwich roll;

    Carrying out a promotion in the first 2 months of operation - free delivery for delivery amounts over 500 rubles.

    Print advertising – distribution of flyers with a 25% discount coupon. The costs will be 15,000 rubles, including creating a layout of an advertising flyer, printing promotional material and the promoter's salary. It is also planned to distribute booklets with menus.

However, the best advertising for a catering establishment is a quality product and service. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. New business ideas and marketing moves for sushi bars can be viewed.

Table 3. Advertising budget for a sushi bar

Event

Description

Costs, rub.

Style creation, branding, logo development

To become recognizable in the market, you need to have a corporate identity. Costs include naming, logo development, design concept, development of branded packaging

Repost competition

The winner is selected randomly and receives a prize equivalent to 250 rubles. Costs include the cost of the prize and the cost of promoting the competition on social media.

Free shipping

In the first 2 months of operation there is a promotion “free delivery for orders over 500 rubles.”

Flyers with 25% discount coupon. The expenses take into account the costs of advertising material and salaries to promoters.
Total:

An active marketing strategy allows you to speed up the process of payback on funds invested in opening a sushi bar and ensures the required level of sales.

The shopping center's traffic averages 7,500 people per day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Let's assume that only 10% (minimum) of the total number of visitors, which is 75 people, will order at our bar. With an average bill of 300 rubles per person. The daily revenue of the sushi bar will be 22,500 rubles, per month – 675,000 rubles.

The shopping center receives about 6 million visitors a year - all of them are potential clients of the sushi bar. The shopping center's traffic averages 15 thousand people per day. Of these, approximately 12% visit the food court – that’s 1,800 people. The revenue calculation is based on pessimistic forecasts: let’s assume that 5% of the number of visitors to the food court decide to order at the sushi bar. Those. the daily influx of visitors will be about 85 people. With an average bill of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (rubles).

5. Sushi bar production plan

Opening a Chinese restaurant involves the following activities:

1) Selection of location and interior concept. For any catering establishment, the right location plays an important role. For a sushi bar, the choice of location is based on two criteria: firstly, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to its analogues. The ideal option is to be located in a shopping and entertainment center - this will allow you to reach various categories of the target audience and increase sales due to the high traffic of visitors to the center.

To open a sushi bar you do not need a large area - 8-12 square meters will be enough. m, which will house an “island” equipped with all the necessary equipment and an area with several bar stools for visitors.


To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The retail area is 10 sq. m. m., rental cost – 15,000 rubles/month. The outlet is an island style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright colors and has a seating area with bar stools where visitors can sit.

There are “turnkey sushi bar” offers on the market, the cost of which varies between 300-500 thousand rubles, depending on various parameters. The package includes an island market, equipment, logo development, etc.

Let's look at how much it costs to open a sushi market from scratch.

The island pavilion for the sushi bar can be presented in various modifications. The standard format of a trading island with an area of ​​2.3 * 1.7 m will cost approximately 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project it is planned to purchase an island pavilion with an area of ​​at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. – 40 thousand rubles. Thus, the cost of arranging the retail space will be 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.

In addition to the trading island, it is necessary to pay attention to the organization of work on it. The retail space in this case is limited, so it needs to be used efficiently. Figure 5 shows an approximate layout of an island for a sushi bar.

Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)




It is also necessary to bring the retail premises into compliance with the standards set by the SES: separate washing stations for dishes and hands, the presence of an extractor hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.

2) Service format and personnel selection. At the initial stage, 2 sellers will be required who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, passes it to the cook, accepts payment, and forms the order for delivery.

The main staff are sushi chefs who are directly involved in preparing the dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi specialists per shift. It is assumed that one sushi maker will prepare local orders, and the second will prepare orders for delivery. The order preparation time should be no more than 15 minutes.

Orders are prepared on site, but there are also ready-to-eat meals displayed in a refrigerated display case. Those who do not want to wait for their order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.

To fulfill delivery orders, it is planned to hire two drivers who work in shifts and have a personal car.

To supply the necessary ingredients, cooperation with a third party is provided. Food is served in disposable dishes with a company logo.

Requirements for public institution staff:

    all employees must have sanitary records with appropriate marks;

    Before being admitted to the workplace, all employees must undergo training and study safety instructions for operating the equipment.

3) Equipment. Equipment for a sushi bar is selected based on its range. The entire list of necessary equipment is presented in Table 4. According to it, the cost of equipment will be about 250,000 rubles.

Table 4. List of equipment for a sushi bar

Name

price, rub.

rice cooker

deep fryer

Refrigerator cabinet

Induction table top cooker

Sushi cases (refrigerated display)

Cooled table

Fridge

Thermos for infusing rice and sushi

Microwave

Electronic balance

Hand and dishwashers

Kitchen utensils and more

Cash machine

4) Menu creation. The planned assortment is given in paragraph 3 of the business plan. It is recommended to periodically add new dishes to the menu or make special offers - this will allow you to retain the established customer base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SEN, as well as to calculate the need for raw materials.

5) Supply organization. Before opening a sushi bar, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

    supplier of fish and seafood;

    supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);

    fresh vegetable supplier;

    tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. But many wholesale suppliers have ready-made supplies in stock and are able to fully supply your outlet with the necessary products.

Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Typically, shipping costs for ingredients will be borne by your operation. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

6. Organizational plan for a sushi bar

The initial stage of opening a sushi bar is registering the business with government agencies and obtaining permits for the catering establishment.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).

Type of activity according to OKVED-2:

56.10.1 - Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.

When opening a catering establishment, difficulties may arise in obtaining permits. To open a sushi bar, you will need to collect the following list of documents:

    sanitary and epidemiological conclusion issued by Rospotrebnadzor;

    assortment list approved in the SEN;

    permission from the state fire inspection;

    conclusion of the tax inspectorate on the registration of cash registers;

    permission from the Internal Affairs Directorate for the safety of material assets.


After receiving all permits, you must obtain permission to open a catering establishment from the city authorities.

The opening hours of the sushi bar coincide with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week, a shift work schedule should be organized for all establishment staff.

Sales cashiers interact with customers, form received orders and accept payments. Sushi chefs are responsible for preparing dishes, keeping the kitchen clean, storing food, controlling food costs, and cooking themselves. The coordinator processes delivery orders, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the work process, hires and manages staff, is responsible for marketing policy, monitors the profit-loss ratio, and controls the work of staff. All administrative functions are assigned to the entrepreneur. He will also handle the accounting. Courier drivers provide timely delivery of orders to the address.

Basic requirements for personnel: availability of a medical record, hard work, experience as a sushi chef (for sushi chefs), responsibility, politeness, communication skills.

All employees are paid a fixed salary. The total wage fund is 288,600 rubles. It is also planned to provide bonuses to employees when they reach the planned sales volume.

Table 5. Staffing and wage fund

№

Job title

Salary, rub.

Number, persons

Administrative

Administrator

Industrial

Sushi chef (shift schedule)

Coordinator (remote work)

Trade

Salesperson-cashier (shift schedule)

Auxiliary

Delivery driver (shift schedule)


Social Security contributions:

Total with deductions:

7. Financial plan for a sushi bar

The financial plan takes into account all income and expenses of the sushi bar; the planning horizon is 3 years. It is planned that when this time expires, business expansion and opening of new retail outlets will be required.

To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover losses in the initial periods.

The initial investment for opening a sushi market is 775,000 rubles. The bulk of the required investment is for the purchase of equipment - 63%, for initial inventories and working capital fund - 25%, for advertising - 6%, and for the rest - 6%. The project is financed from own capital. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the costs of ingredients that are used in preparing dishes, as well as payment for the facilities consumed during the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial calculations, the amount of variable expenses is calculated based on the amount of the average bill and a fixed trade margin of 350%.

Fixed expenses consist of rent, utilities, payroll, advertising costs, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 7. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.





8. Performance assessment

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. Changes in the value of money over time are taken into account using the discounted cash flow method.

The payback period for the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.

The annual net profit for the first year of operation will be more than 2.5 million rubles. The return on sales in the first year of operation will be 29%. The return on investment ratio is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the profitability index is greater than 1, which indicates the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of the establishment determine the following external risks:

    bad choice of sushi bar location. Even the location of the point in a shopping center does not exclude location errors. Visit traffic may be overestimated or the competitive landscape may be underestimated. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

    rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that provide for financial liability of the supplier in case of their violation;

    reaction of competitors. Since the food service market is quite saturated and competitive, the behavior of competitors can have a strong impact. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, create competitive advantages and unique offers;

    refusal to provide rental premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.

    fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;

Internal risks include:

    problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system for staff should also be provided;

    equipment breakdown and production downtime. Regular maintenance of equipment in order to maintain its performance will help mitigate the risk;

    food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Surplus food can occur for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance of equipment;

    decrease in the reputation of the establishment among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk by constantly monitoring product quality, receiving feedback from the establishment’s customers and taking corrective measures.

    Summarized data on the analysis of the risk component of the project are shown in Table 8. Thanks to a quantitative assessment of risks, it is possible to determine what managers should focus on and what measures to take to minimize losses.

Table 8. Quantitative risk analysis

Risk name

(risk groups)

Probability of occurrence (0-1)

Significance of risk for the enterprise’s activities (0-10 points)

Risk assessment (item 2*item 3)

Unfavorable location

Increase in raw material prices

Competitors' reaction

Problems with rent

Fall in effective demand

Problems with personnel

Technological risks

Food spoilage

Decreased reputation

According to the above calculations, the most serious risks are the risk of reaction from competitors, damage to products and loss of reputation. In the first area, special attention should be paid to the formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system for working with clients. In the second direction, it is necessary to organize competent planning of sales and purchase volumes, establish financial responsibility, and also monitor the consumption of products. To avoid the risk of reputational decline, it is necessary to carefully select personnel, train them, monitor customer opinions and provide a bonus system for employees.

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Japanese dishes are very popular these days. There are not many young people in our country who have not at least tried sushi and rolls. It's fashionable, tasty, interesting. And people are happy to give up their usual dishes in favor of exotic Japanese food. Especially if it is possible to order it with delivery. And if there is high demand, supply must be ensured. You just need to find out how to start a sushi delivery business using the advice of practitioners and experts. Start studying this issue right now by reading our article.

The Japanese food delivery industry is still a fairly empty niche in which demand exceeds supply. There are quite a few establishments with a Japanese theme (and therefore cuisine) in every city. But there are still not enough companies offering such food with delivery. So this business has good prospects and every chance of prosperity.

Registering your business

A business such as sushi delivery requires mandatory registration with government agencies. The easiest way is to work as an individual entrepreneur. The legal registration procedure will not take much time. Submit documents, pay 800 rubles. - and in a week you are already officially an individual entrepreneur.

As far as paying taxes is concerned, the most advantageous form is the simplified form (STS). When completing documentation, you must indicate your type of activity. In your case, select “Supply of catering products”. It corresponds to code 55.52.

All legal issues can be entrusted to a competent person using the services of a lawyer. There are also companies on the market that specialize in business registration services. But this is an additional expense item.

What format to work in: 3 ways to organize your business


Business organization is possible according to three scenarios.

Delivering someone else's food

Immediately visit establishments with Japanese cuisine and offer them delivery services. Those who have been working for a long time usually already have such partners or their own couriers. But it’s still worth clarifying. Pay special attention to establishments that have recently opened. It is likely that they have not yet established delivery.

This is the simplest organization option. Everything is extremely simple and comes down to mediation: we find several establishments that prepare Japanese food and enter into contracts with them for the supply of their culinary masterpieces. Then we simply accept applications and arrange delivery.

Homemade food delivery

This form of work is more troublesome. After all, you will need to rent a room, refurbish it to suit your needs, find good cooks, hire staff, etc. But the profit will also be more significant. And there are more prospects for development.

Takeaway

Additional service to existing production. To open a takeaway sushi business plan can be found on the Internet. Use other people's work as an example. Based on them, it will be easier to create your own.

Which room to choose

Since it is not the clients who will come to you, but you who will come to them, the beauty and presentability of the premises are not essential. It is much more important to equip it in accordance with the requirements of Rospotrebnadzor. In general, about 20 thousand rubles will be needed for equipment and repairs of the premises.

A room with a bathroom of 30 square meters will be sufficient. Please note that you will have to constantly take out and load food. The ideal option is 1st floor. It should also have convenient access by transport. Such a room will cost from 25 to 50 thousand rubles. monthly (depending on real estate prices in your region).

What equipment will you need?


To organize a business you will need to purchase the necessary set of equipment

When making a list of what you need to open a sushi delivery business, first add refrigerators to it. Japanese food tends to spoil quickly, and without refrigeration, everything cooked will soon have to be thrown away. You will also have to keep the raw materials cold.

If your business is focused on food delivery, then your company will need transportation. What exactly it will be - a car, a scooter or maybe an ordinary bicycle - depends on the specific situation.

When choosing transport, take into account the volume of delivery: how much food will have to be transported per day. And estimate the distance your courier will have to travel. If a bicycle is enough for a small town, then in a metropolis you need something faster. To save money, you can take a used vehicle. Or hire a courier with your own vehicle.

The most important thing is purchasing equipment.

Table. Necessary equipment

Additionally you will need:

  • Frying pans.
  • Pots for cooking rice.
  • Thermos for storing rice.
  • Special sharp knives.
  • Stone for sharpening knives.
  • Boxes for food delivery.
  • Disposable tableware.

This will require additional investments of 10-15 thousand rubles.

We are recruiting staff


Let's move on to assembling the team. Key figures in your business:

  1. Order receiving manager.
  2. Courier.
  3. Cook.

To begin with, it is enough to hire 2 people for each position. The salary level depends on the region. This can easily be found out by turning to popular sites for finding jobs and employees. Determine the average wage level and immediately include approximate costs in your sushi delivery business plan.

Chefs should be selected with special care. The success of the whole business depends on their skill. Look for people who know how to cook Japanese food not only tasty, but also quickly. The higher their productivity, the more they will be able to serve customers. Which means more profit.

Important qualities for managers and couriers are friendliness and politeness. To place orders among applicants, select educated girls with competent speech and pleasant voices. Politeness, composure, neatness and good knowledge of the city are important for a courier.

Since we are dealing with food, every employee must have a health certificate. Its cost is 2-2.5 thousand rubles. for each employee. The book must be renewed in a timely manner.

Subtleties of business promotion


Fans of Japanese food are primarily young people under 40 years old. This is your target audience, around which you need to build your service and promotions. Therefore, promote yourself in places where they often visit.

First of all, on social networks. If you devote the proper time to this, social networks will become a constant source of clients. Be sure to create pages on the most popular networks, fill them with interesting materials and constantly add representatives of your target audience as friends.

At the same time, post ads with photos of ready-made dishes on local forums and free message boards. Before you open a sushi delivery, order advertising in transport, hire students to distribute leaflets and post advertisements around the city. Periodically resort to these promotion methods during the operation of the enterprise.

If you bought a car for delivery, you can place advertising on it (telephone number, company name, the words “sushi delivery”, etc.). Organize promotions for regular customers. Develop special offers for them (discounts, bonuses, holiday gifts) that will encourage these people to continue using your services.

In general, the list and scale of advertising events are determined by the budget you are willing to spend on it. If finances allow, order your own website. This will make it more convenient to post information, and it will also give you credibility in the eyes of your clients.

To gain trust and acquire regular customers, focus on 3 indicators in your work:

  1. Quality and freshness of food.
  2. Delivery speed.
  3. Courtesy of service.

Let these points be constantly under your control. Carefully select suppliers of raw materials and check the freshness of everything they bring. 1-2 such mistakes will cost you your reputation and scare people away en masse.

How much do you need to invest?


Before we open a sushi delivery business, we will add initial expenses to the business plan. So, we found out that we will need about 100 thousand rubles for equipment. Let's calculate other necessary expenses at the start:

Table. Capital investments

Taking into account the costs of equipment, the initial cost is 400 thousand rubles. You can reduce costs by hiring a courier with your own transport, and accepting orders personally at first. In general, to organize such a business in a small town, 300 thousand rubles will be enough. For large cities you will need from 500 thousand rubles.

In 24 hours, a small enterprise with well-established work and a flow of customers fulfills from 30 to 40 orders. The average cost of one order is 500 rubles. When working in shifts, you can count on revenue in the region of 500,000 rubles.

The profitability of the sushi delivery business is 20%. The initial investment pays off in 1-1.5 years.

Before opening your own business, you need to decide on the direction in which you want to work. Your main task is to focus on people's needs. For example, Japanese cuisine has recently become very popular, which is confirmed by the emergence of a huge number of sushi restaurants that provide a stable income to their owners. Read about it on our website.

Sushi is a traditional Japanese dish made from rice and seafood. Sushi and rolls are in great demand among the population. Today, this popular dish is affordable, so not only a businessman, but also an ordinary student can afford to try exquisite Japanese delicacies. Such a great demand for sushi and rolls gives rise to quite decent competition in this field of activity.

Opening your own sushi restaurant requires a significant amount of money. Where can a budding entrepreneur get it? Thus, the question arises, how can you make money on sushi without opening a sushi bar?

How to start a sushi delivery?

Despite the wide popularity of Japanese cuisine, not all people have the opportunity to visit a sushi bar or restaurant. Lack of time is the main problem of many modern people. Therefore, there is an urgent need for a service to deliver food from a restaurant to your home.

Sushi delivery business plan

Before starting this business, you need to draw up a detailed business plan, so to speak, study all the nuances of this type of income.

In a business plan for sushi delivery, it is necessary to outline the following main points:

  • The profitability of the idea. Study in detail the demand for the service, competition in this field of activity and the approximate amount of possible profit.
  • A detailed action plan and costs for implementing a business idea.
  • Sushi delivery options.
  • Business payback period and profit.

Why do you need a business plan? With its help, you can analyze all the pros and cons of the sushi delivery service and draw conclusions about the profitability of the business or the futility of the project.

Business options

Sushi delivery

You will act as an intermediary between the sushi bar and the consumer. This business can be started almost from scratch. All you need is to conclude contracts with sushi bars to supply their products directly to the customer.

Preparation and delivery of sushi to homes and offices

This type of earnings naturally guarantees you a more stable profit than the previous one. But you should understand that this option involves a considerable initial investment. Therefore, for beginners, it is most likely better to stick with the first option.

Sushi to go

Many sushi bars offer this service. The essence of the idea is that you have the opportunity to place an order and take food with you. Special utensils allow you to conveniently transport food and enjoy your favorite dishes in the comfort of your home or office.

If you plan to provide this service in your sushi bar, then draw up a detailed business plan for takeaway sushi with calculations in order to determine the profitability of the idea.

Having decided on the type of activity, you can proceed to the next stage - business registration.

Paperwork

In order to start delivering sushi, you need to legally register your activity with the tax service. It is most profitable to register as an individual entrepreneur. If you don’t have time to collect and register documents, contact an experienced lawyer who will do all the work in a short time.

Once all documents are in order, proceed to the next step. To begin with, you should visit all the nearest sushi bars and Japanese restaurants and offer them your cooperation on mutually beneficial terms. Naturally, in most places they will refuse you, because restaurants that have been operating for more than one year, as a rule, have already acquired reliable couriers. Pay attention to new restaurants and cafes that are just starting their work; with them you have every chance of concluding a profitable deal for sushi delivery.

What are the benefits of sushi restaurants?

For most sushi bars, it is not profitable to deliver food, because it involves additional expenses for courier wages, transportation, and also a waste of time. It is much more profitable to enter into an agreement with a courier company that provides these services. Thus, the sushi restaurant will save money and will not lose customers, because many people want to get a dish from a specific restaurant or bar. You, as a food delivery person, can earn good money by providing in-demand services.

Sushi delivery equipment

Sushi and rolls are perishable products that require immediate consumption immediately after preparation. And if in the cold season it is still possible to deliver a dish, then in the summer, when it is hot outside, it is very difficult to do without a special refrigerator for storing and transporting food.

Transport. Delivering orders on a bicycle or scooter will be problematic, to put it mildly. Therefore, it is advisable to purchase a car. It is not necessary to buy a comfortable foreign car; a small car, or a used one, would be a completely suitable option.

So, for work you will need your own car and a refrigerator for transporting food.

Advertising

Advertising on the car

Own website

Promotions and discounts

Great offers like discount coupons always attract people's attention. Don't ignore this opportunity to expand your customer base.

How to gain customer trust?

Freshness and quality of products

Work with restaurants that offer only quality food. If you prepare sushi yourself, then in order not to spoil the reputation of the establishment, purchase and prepare dishes only from high-quality ingredients.

Delivery time

Naturally, no one will wait for hours for their order. Of course, there are unusual situations in the form of traffic jams or a broken down car, but in this case the client must be warned about the force majeure that has arisen.

Costs and profits

The main costs will be

  • Buying a car for sushi delivery;
  • Purchase of equipment for transporting food (mini-refrigerator);
  • Costs for refueling a car;
  • Payment for the work of the courier (if you do not deliver food yourself, but hire an employee).

Profit

Your profit will depend on the number of orders. If you work successfully, after a while you will have a base of regular customers and you can think about expanding your sushi delivery business. If everything goes well, a sushi delivery business will pay for itself in about 1-1.5 years.

I wish you success!

  • Shop - shopping island
  • Sushi shop
  • Selecting a room
  • Catering point at the food court
    • Recruitment
  • Store of ready-made sushi and rolls
  • Mobile sushi bar
  • Sushi delivered to your home
    • Underwater rocks
  • How much can you earn
        • Similar business ideas:

Business in the preparation and sale of Japanese cuisine is a fairly common phenomenon in the catering industry. In this case, sushi and rolls play a special role. These products have become so firmly established in the diet of some Russians that they are consumed at any time, anywhere. Sushi and rolls are eaten in cafes and restaurants, ordered home and to the office, and even consumed on the go. Despite serious competition, new players are still trying to build their successful business in this market. Of course, it won’t be as easy to “get started” as it was 7-10 years ago, but with proper organization, the sushi and roll business has the right to life. However, everything depends on the correctly chosen business concept and the organizational skills of the project initiator...

In this article we will not describe step-by-step instructions for starting a business. We only suggest considering the main options for starting a business selling Japanese cuisine.

As a rule, the format of a business largely depends on the size of the start-up capital, the location of the outlet (main street, residential area) and the locality in which the business is opened. Of the most common options, it is worth highlighting:

Shop - shopping island

Open on the first or second floor of a large shopping center. This format involves organizing a small catering outlet offering customers ready-made sushi, rolls and other oriental dishes. In this case, dishes can be prepared either at the point of sale or delivered from a separate kitchen.

A step-by-step plan for starting a business, like preparing and selling Japanese cuisine

To organize a business, you will need to purchase a trading module in the “island” format (from 250,000 rubles), refrigeration equipment and a microwave oven (from 80,000 rubles) and rent a retail space with an area of ​​6-8 m2 (from 20,000 rubles per month). Investments to start the project will amount to 350,000 rubles. From the working staff, the first things that will be needed are two cooks, a cashier and an administrator.

The advantage of this format: you are located in a place with high traffic and a wealthy clientele, which means you get good turnover. The downside is the high rental rates, the size of which depends on the appetite of the shopping center administration.

Sushi shop

This format involves opening a store selling goods necessary for making sushi and rolls at home. First of all, such stores sell rice, soy sauce, chopsticks, ready-made sushi sets, nori sushi, wasabi, nui and other ingredients for preparing a wide variety of Japanese dishes (mussels, shrimp, sea fish, etc.) Unlike In the first option, this format does not involve opening your own kitchen, that is, this is not a catering outlet, but an ordinary specialized grocery store.

Selecting a room

To organize a business, you will need to rent a room with an area of ​​10 m2. If the premises are larger than 25 m2, then you can open a store in a self-service format and offer visitors a wide range of products. The main costs of starting a business are associated with the purchase of commercial equipment, minor renovations of the premises and the purchase of a product range.

How much money do you need to invest to open a retail outlet for preparing and selling Japanese cuisine?

The total investment amount is at least 600 thousand rubles (depending on the area of ​​the premises). You can open such a store even in a residential area of ​​the city.

Catering point at the food court

On a site in a shopping and entertainment complex. This format involves opening a small cafe in popular food court areas in large shopping and entertainment centers. Such establishments are usually located on the 3rd and 4th floors in specially designated areas. There may be many other food outlets nearby: cafes, restaurants, pancake shops, pie shops and even other outlets selling Japanese cuisine. However, due to the large flow of visitors, all establishments benefit from such places.

How much money do you need to invest to open a business like a food court?

Investments to open such a business start from 700,000 rubles.

What equipment to choose for a retail outlet

The main costs are the purchase of kitchen equipment, display cases, establishment design and a deposit for renting the premises.

Recruitment

Among the personnel, the first things needed are good cooks, several cashiers and an administrator.

Store of ready-made sushi and rolls

This format is very similar to the second option for starting a business, described just above. The only clarification is that in addition to goods for preparing sushi and rolls, they also sell ready-made dishes. This establishment is designed not only for those who like to make their own rolls, but also for those who don’t have time to cook at home. Such a point can operate as a grocery department (ready-made meals are delivered to the point) or as a catering point, with its own kitchen. Read more about this format in our article: “ We are opening a store of ready-made sushi and rolls».

Mobile sushi bar

Another business format is opening a mobile cafe selling Japanese cuisine. To organize a business, you need to purchase a trade trailer (for example, from the Kupava company) or a mobile shop and convert it to prepare sushi and rolls.

What equipment to choose to open a mobile sushi bar

Basic equipment: rice cooker, sushi machine, roll cutting machine, sushi case, refrigerator. In general, companies selling mobile shops and commercial trailers, as a rule, already have ready-made solutions for this format.

How much money do you need to invest to open a mobile sushi bar?

The estimated cost of a fully equipped food truck for preparing sushi and rolls will be in the region of 700 - 900 thousand rubles.

The undoubted advantage of this option is the mobility of the outlet, that is, the ability to quickly change a less profitable location to a more profitable one. The downside is the relatively high costs of starting a business.

Sushi delivered to your home

This option involves opening a business with the expectation of delivering sushi and rolls according to the client’s order. In this case, the main point of sale may be located in a place that is not very popular (where the rent is obviously lower) and the main emphasis in the business is on expanded advertising (putting menus in mailboxes, online advertising...).

How much money do you need to invest to open a business like “Sushi with home delivery”

The main investments in the business: arrangement of a room for preparing sushi and rolls, creation of a website on the Internet and an extensive advertising campaign. And there is one caveat here - such a business can only develop successfully in cities with at least 100 thousand inhabitants. The main emphasis in this case is on promoting the site from which orders will come (creating a site will cost 50 - 80 thousand rubles). For example, according to Yandex Wordstat, the word “Sushi delivery” is searched for by about 11,000 people per month in St. Petersburg, about 6,000 people in Moscow, and 5,000 people per month in Novosibirsk.

Underwater rocks

These are all potential clients. However, there is a significant disadvantage here - high competition (however, where there is none now). The profitability of the business in this case will depend not so much on your service, but on how high your site is in the search results. In order for your website to bring customers, you need to promote it in search engines, as well as actively use contextual advertising (Yandex Direct).

Which tax system to choose

In all cases, to open a business, it is enough to register an individual business with the local Federal Tax Service. As a taxation system, the most suitable special regime for trading sushi and rolls is the simplified tax system, 6% of revenue or 15% of profit. That's probably all we wanted to tell you. We wish you successful startups!

How much can you earn

Earnings from sushi and rolls will depend not so much on the choice of business format, but on its promotion. If the establishment’s daily attendance is more than 50 people, and the average check is 300 rubles, then the income can be 450 thousand rubles, and the net profit from 70 thousand rubles. If you deliver sushi, you can earn more.

What documents are needed to open a sushi and roll business?

To register an individual entrepreneur, you need a certain package of documents: a passport and its photocopy, a document confirming payment of the state duty, an application for registration and transition to the simplified tax system.

Which OKVED code to indicate when registering a sushi and roll business

In 2017, OKVED codes were changed, and today they do not correspond to those that were in effect previously. Therefore, you need to be more careful when choosing a code. For business, OKVED code 55.52 is suitable - “Supply of public catering products.” It can be used when registering a business

What documents are needed to open a sushi and roll business?

First of all, documents are prepared for registration with the tax office. You will also need permits from the SES and Gospozhnadzor, an agreement for the removal of production waste, an agreement for the provision of utilities, and an agreement with suppliers. Cooks must have health certificates. This is a must.

Roll preparation technology: 5 secrets of Japanese cuisine

The rolls will be prepared by hired chefs, and you don’t have to delve into all the intricacies, but you need to know the basics anyway. 1.The presentable appearance and taste of a dish most often depends on the quality of the rice. Experts do not recommend purchasing Vietnamese rice. It is better to use varieties such as “Yoshi” or “Nishiki”.

  1. It is recommended to buy grade A sheets of nori, as they are the densest with smooth edges.
  2. It is better to cover the bamboo mat with cling film when making rolls.
  3. Boiled rice should be placed in the microwave for 2-3 seconds. They should be warm, but not hot. This gives the rolls a special taste.
  4. To make the edges even, the product must be pressed, holding it with a mat.

The owner of a chain of pavilions with inexpensive Japanese food, Alexander Zhukovsky, told how his business functions and how new fashionable food is beginning to crowd out the usual sushi and rolls. Based on materials from: www.business.ngs.ru

Alexander created a new format of catering establishments in Novosibirsk - a network of pavilions selling Japanese take-out food. In the interview, the businessman talks about how he managed to bring people closer to rolls, how much can be earned from the love of “Japanese food” and what to sell in the future, when the public is already tired of sushi and rolls. Alexander, how did you come up with the idea of ​​selling Japanese food essentially in a fast food format - like shawarma and hot dogs? I came across the idea when I was on vacation in Thailand and decided why not organize the same thing here. The main idea was to combine the production and sale of takeaway rolls in one place. This format has its advantages. Firstly, this allows you to significantly save on rent, security, waiters, and therefore reduces the cost of the final product without losing its quality. Secondly, you always get a fresh product, and this is very important in Japanese cuisine (try eating a 2-day old roll). And thirdly, on-site production allows you to quickly respond to changes in demand - if a certain dish sells better, therefore, more of it can be made. The first such point that we opened in the shopping center, as they say, “shot”. We occupied only a few square meters, but sales were very high. The most important thing is that then we managed to form a good team, which set the level for the development of the entire network. The conclusion we have made is that this format allows us to attract not only existing lovers of Japanese cuisine to Japanese cuisine, but also those who, for some reason, including financial ones, never visit cafes and restaurants serving Japanese food. What is the markup level at your locations? The average markup in our pavilions is set at 130%. For public catering this is very little. In the same restaurants, the popular Philadelphia roll will have a markup of at least 250%. Of course, we can sell a little more expensive, but our task is to make the product more accessible to the masses. Relatively speaking, so that a grandmother who goes grocery shopping can visit our point and buy herself a portion of inexpensive rolls. And I believe that it will no longer be possible to trade cheaper - to do this you need to save on raw materials, which will naturally affect the quality of the finished product. And the consumer already understands a lot about Japanese cuisine and reacts quickly to any changes.

Approximate daily turnover of a retail outlet selling Japanese takeaway food: Average bill - 300 rubles. Number of purchases per day - from 100 units. TOTAL: from 30,000 rub. per day or from 900,000 rub. per month.

But what about competitors who can offer even lower prices: the same supermarkets and delivery services? As for supermarkets, I don’t see any obvious competition from them. Agree, what has been lying on the display window for who knows how many days does not inspire much confidence in the consumer. People understand that this dish is consumed fresh, made right now. Delivery services also have disadvantages. One of the main ones is the minimum amount, after which the order will be delivered to you free of charge, otherwise there is no need to talk about any benefit. Plus, it is unknown in which “basement” these rolls are produced. It’s one thing if it’s a well-known company in the city, it’s quite another thing if it’s constantly changing and disappearing delivery services, in which products are produced by someone who doesn’t know and from what they don’t know. I am sure that our key advantage is that we prepare dishes virtually in front of the buyer. In the near future, we will put up display cases on which the fish and seafood from which we produce dishes will be laid out, as is customary in classic sushi bars. What is the amount of investment to open one such outlet? The equipment alone at our location costs about 1.7 million rubles. We rent a pavilion, but if we built it, the costs would be several times higher. Of course, you can save on a lot. I have seen retail outlets that cost 200 thousand rubles. True, they closed relatively quickly. This is only better for us - let the consumer have something to compare with. Approximate investments for opening a turnkey Japanese cuisine pavilion:

  • Purchase and installation of a pavilion - from 500 thousand rubles.
  • Connection of communications (water, electricity, sewerage) - from 200 thousand rubles.
  • Kitchen and refrigeration equipment - from 400 thousand rubles.
  • Trade equipment - from 100 thousand rubles.
  • Business registration, project approval, permitting documentation - from 50 thousand rubles.
  • Purchase of raw materials and ingredients - from 100 thousand rubles.
  • Personnel training - from 50 thousand rubles.
  • Advertising - from 30 thousand rubles.
  • Other expenses - from 100 thousand rubles.

TOTAL: RUB 1,530,000 Just 10 years ago, sushi and rolls were almost an elite product, but today they are sold on city streets as ordinary fast food. Where will this segment of public catering develop next? I believe that rolls are a dead-end direction in which there is nowhere to develop. There are already three types of enterprises in this area: cafes, delivery and pavilions - what else can you come up with? In my opinion, those entrepreneurs who focus on expanding the cuisine of Southeast Asia as a whole have great prospects. For example, we are selling more and more noodles. Of course, we had to work hard and even invest some money to bring its quality to perfection. But now this dish is in high demand among our customers. Sushi and rolls are a snack; you can’t have a full meal with them. But noodles, meat in sauce, fried chicken are normal food for every day. Moreover, the food is very varied, since there are a lot of food options here. The time will come when Asian eateries, with small halls designed for take-out sales, will become popular here, as in the West. Such places will sell a lot of delicious and inexpensive freshly prepared food that you can buy on the way home or to eat at work. This is where there really is room for improvement.