How to open an advertising agency? How to open an advertising business from scratch

Approximate data:

Monthly income – 280,000 rubles.
Net profit – 67,830 rubles.
Initial costs – 414,800 rubles.
Payback – from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for an advertising agency with calculations.

Description of service

Providing advertising services for various companies. The work will include consulting, selection of a suitable advertising strategy, risk assessment, and the actual provision of advertising services (creation of the necessary accompanying elements such as leaflets, as well as their distribution). Please note that we are considering a situation where an entrepreneur opens a small advertising agency.

Market analysis

The market for advertising services is quite large and is constantly expanding. How can you characterize it? The demand for services is constantly growing, and so is the volume of work provided. There is no seasonality in this type of business if we evaluate the entire sector. Seasonality of enterprises applying for advertising has little impact on work. The bulk of the market seeks advertising services on an ongoing basis.

Today, this market segment is the most promising among all available services. The success of almost any business today depends on advertising. Thus, we can talk about a high level of demand.

The advertising agency market is no more than half full. Therefore, entering the market is quite easy. In this type of business, it is very important to show flexibility, ingenuity, and creativity. The ideal option would be for the company to be headed by an experienced, knowledgeable person working in this field. It is difficult to regulate work in a niche about which an entrepreneur has no knowledge. At first, he can himself participate in the development of advertising campaigns.

The most difficult thing in this area is capturing part of the market. Today there are many advertising agencies. In addition, well-known media occupy more than a third of the market, which significantly affects the number of “free buyers.” The main competitors will be large companies engaged in both providing a wide range of advertising services and processing highly specialized market segments.

How can you fight such serious competitors? It’s worth being creative when developing your own ideas. Make special efforts when preparing proposals. The success of the business will depend on their quality. A low price is unlikely to attract large clients, but you shouldn’t inflate it either. The ideal option is to set the average market price or slightly lower.

All existing companies will be potential buyers. Today, the success of an enterprise directly depends on product promotion. It’s not for nothing that they say that advertising is the engine of trade. When choosing a mid-price segment, you must understand that the main clients will be small and medium-sized companies. Large enterprises, as a rule, turn to well-known advertising agencies. It will be very difficult to catch such a “fish”.

SWOT analysis

Possibilities

Changes in advertising technologies, the emergence of new ways to promote the client’s product.
Wide range of suppliers.
Possibility of rapid and low-cost expansion of services provided.
Prerequisites for the development of the information industry.
High level of differentiation in this business sector.

Threats

A sharp change in the preferences of the service consumer.
High level of competition.
Price fluctuations.
An increase in the number of unemployed, a decrease in business activity and, as a result, a decrease in demand for the service.
There may be an increase in legislative restrictions and tightening of legal aspects in this industry.

There are a number of factors that the enterprise itself can influence. They are called internal. These include:

Strengths

Opportunity to offer clients exclusive services.
In-depth analysis of the market situation.
Offering a wide range of services.
Quality services.
Clear advertising policy.
Low cost.
Possibility of developing a system of discounts, gifts, promotions.

Weak sides

Lack of reputation, unknown company.
Lack of experience in this area.
Possible downtime due to delays in the supply of materials.
Weak motivation.
Lack of qualified workers, long search for them.

Opportunity Assessment

As mentioned above, the seasonality of individual enterprises has virtually no effect on the advertising agency. It can always find clients who need this service. Therefore, work will proceed as usual at any time of the year.

The organization will have a 5-day work week. The work schedule will be as follows:

Total: 40 hours per week.

This mode of operation does not violate labor laws. You don’t have to make up shifts, arrange part-time jobs, or pay overtime. One team will work as a single whole.

You can start working by hiring a minimum number of people. To provide a full range of services, the following specialists will be needed:

manager;
marketer;
artist (aka designer);
computer technology specialist;
operator;
Poster of advertisements.

Each of them will perform their functions and receive a certain salary.

The company will seek some services from other organizations (printing posters, banners, advertising in the media). The client will receive the final service. Once the company has developed, you can think about expansion. For example, about creating your own workshop for outdoor advertising or souvenirs.

Organizational and legal aspects

First you need to register your company. This could be an individual entrepreneur or an LLC. OKVED codes for this type of activity will be as follows:

40 – Advertising activities
13 — Research of market conditions and identification of public opinion
81 – Activities in the field of photography
22 — Printing execution of advertising materials
25 — Other printing activities
40 – Activities of news agencies
20 — Activities in the field of radio broadcasting and television

You don't necessarily need all of these codes. First you need to decide on the range of services provided. There may be other OKVED codes; the most basic ones are listed here. Please note that here are new codes that will be valid from 2016.

No licenses or patents to obtain not required.
If you turn to the All-Russian Classifier of Services to the Population (OKUN), you can see that advertising services belong to “Other Services”. An entrepreneur can calculate and pay UTII or simplified tax system. The second tax is possible in two versions - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
To work with cashless payments, it is necessary.
Familiarize yourself with local laws governing the work of advertising agencies, as well as the procedure for providing services.
Placing advertisements in some public places requires permission to carry out this activity from the owner (for example, posting in elevators).
Notify Rospotrebnadzor about the start of your activities in order to avoid unpleasant moments.
Bring the premises into compliance with all standards developed by the fire department.
Remember that work on the simplified tax system can only begin after registering a cash register with the tax authorities. With UTII, KKM is optional.
Get a stamp with your own logo to sign contracts with your clients.
remember, that the lease agreement must be official.

When choosing a location, you need to decide what functions the office will perform. If you will meet with clients on their or neutral territory, then you can choose a budget option. Otherwise, you should look for an office in an accessible part of the city.

In any case, it is necessary to bring the room back to normal. The office must be respectable.

Marketing plan

The main components of the marketing strategy will be:

Using an integrated approach. This means that all intermediate actions are carried out by the company, including planning, market assessment, creation of printed products, work on the Internet and much more.
Focus on medium and small enterprises.
Offer average prices.
High level of service provided.
Advertising your own products (working through all stages).

Since the organization provides advertising services, there is no need to go anywhere to promote your own business. You can do this yourself. However, there will be costs here too. You will have to spend money on raw materials, various materials, as well as on placing contextual advertising on the Internet. The development and content of the site will be handled by .

Own website. Your employee can work it out. It is important to create a website that is understandable and pleasant for visitors. It is imperative to update information, inform about promotions and discounts. It makes sense to share your successes with site visitors by posting photos, reviews, and video reports.
Internet advertising. An important aspect, since many legal entities are looking for advertising agencies via the Internet. You can negotiate advertising with organizations that provide related services or those who are focused on working specifically with legal entities.
Distribution of offers, prices. This can also be done by an employee of the organization, namely a manager. He can also collect information about organizations, their contact details, and conduct negotiations.
Advertising in the media. This is also a fairly effective method. It is best to contact local television, shoot an interesting, catchy video and put it on the air. Radio advertising is also great. You can send a ready-made advertising layout to newspapers or magazines, paying only for placement.

You can include other methods in your advertising campaign. But it’s still not worth posting cheap advertisements. It’s better to go around to potential clients yourself, leave them your offers, business cards, and perhaps talk to the people responsible for advertising. But there is no need to be intrusive either.

Calculation of projected income

In the first months, revenue will be small. It all depends on the activity of employees and the number of attracted clients. We calculated average monthly revenue for the first year.

We will make calculations assuming 59-60% load. Then the income will be 280,000 rubles.

Production plan

The office will require minor renovations to operate. Some landlords rent out excellent premises, already furnished.

The equipment includes the cost of purchasing specific devices. Namely:

Set for printing and presentations.
Photo and video equipment.

Office equipment includes 3 computers and an MFP.

The furniture you will need is as follows:

chairs;
tables;
cabinets;
chairs for clients.

Job title	The number of employees	Type of salary	Total:
manager	1	salary (10,000) +5%	24,000 rubles
marketer	1	salary (12,000) +5.5%	27,400 rubles
artist (aka designer)	1	salary (12,000) +7%	31,600 rubles
computer specialist	1	salary (14,000) +6.5%	32,200 rubles
operator	1	salary	20,000 rubles
advertisement poster	1	salary	18,000 rubles
Total:	6	salary (5,000) +	153,200 rubles

Total wage costs – 153,200 rubles.

I would like to note that the manager partially performs the duties of a secretary. Makes calls and answers phone calls. He is also actively looking for clients and maintaining a database.

The marketer conducts market research, identifies the most effective methods of advertising, and, together with the manager, draws up a plan for further action.

The artist is engaged in the development of layouts and layout.

A computer technology specialist works with graphics, photo and video editors. He is also involved in developing the site and filling it out.

The operator is engaged in printing the necessary attributes. If necessary, negotiates with other companies to provide support services.

Organizational plan

Financial plan

Monthly revenue is: 280,000 rubles.

Initial costs: 414,800 rubles.

Profit before tax: 79,800 rubles.
Tax: 11,970 rubles. We calculated the simplified tax system (15% of the difference between income and expenses). Other calculation methods can also be used.
Net profit: 67,830 rubles.
Profitability: 24.23%.
Payback: from 7 months.

Risks

As you know, all risks can be minimized or avoided, regardless of whether they are internal or external. Let's consider the most important of them, and analyze methods of struggle.

Risk name	Negative impact on business	Ways to avoid
Changes in the economic situation in the country	Declining demand and subsequent reduction in profits	Active work in the field of forecasting and planning of own work.
Changing consumer preferences
Capture of a large market share by competitors		Studying the policies of competitors, tracking their work and successes. Using forecasting regarding their future actions.
Dumping policy from competitors
Changes in legislation, regulations		Mandatory study of all current acts. Monitoring the situation happening in the country. This needs to be done not only at the level of adopted legislative acts, but also at the level of draft laws.
Lack of employee motivation, unwillingness to work	Decrease in efficiency, decline in production volumes, sharp decline in the profitability of the enterprise and its profitability	Offer adequate wages. Working with employees, providing feedback to them (studying their desires, preferences and requirements). Creating a psychologically favorable environment in the team.
Client insolvency	Sharp deterioration in financial situation	A thorough study of the situation in the customer’s company before concluding a contract. Development of agreements that ensure security. Development of an advance payment clause.
Exposure to the elements, fires	Unforeseen costs, downtime, property damage	Insurance of this type of risk, their preliminary assessment.
Possible failure to fulfill one's own obligations to clients	Decrease in profits due to the allocation of funds for the payment of penalties and increased costs	Contacting insurance companies to obtain bonds (guarantees).

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Previously, I had not engaged in self-education at all, and in my first years at university I read books only as part of the curriculum, but they were quite boring. Time passed, and gradually I became interested in reading business magazines. At first these were financial magazines. For example, "Kommersant". But then the magazines “Secret of the Firm” and “Company” appeared, and they kindled in me the desire to definitely open my own business. Thanks to the knowledge that I received from articles in these magazines, in the 4th-5th year I already shone with my special knowledge in front of the audience, surprising my classmates and teachers. It was magazines that became my first tools for self-education. Thanks to them, I completed my last courses with almost excellent marks. And off we go...

Then I learned about the famous books “Rich Dad, Poor Dad”, “Cash Flow Quadrant”. They made a strong impression on me. Later he began to play the legendary game “” on the computer. Then I became interested in audiobooks on psychology and personal growth. I began listening to Vladimir Dovgan’s seminars, the audiobook “Think and Grow Rich,” John Maxwell’s books “21 Irrefutable Laws of Leadership” and others.

By the way, I recommend everyone to listen to seminars of great people in English with simultaneous translation into Russian. Here you can immediately “kill two birds with one stone”: get good knowledge and improve your English. This knowledge still helps me in my advertising business.

After graduating from the University, he began to write a dissertation, and, having a certain amount of free time, began to study the graphic programs CorelDraw and Photoshop. At that time I just liked to draw.

Probably, it was my passion that determined my choice of field of activity. Then I started looking for a job in advertising and sent out my resume to several companies. I was invited to an interview at one of them, and that’s how I became an advertising manager. It was a large company that sells roofing and facade materials.

My responsibilities included developing optimal advertising solutions for the company and finding contractors to implement them. At that time, the field of advertising was new to me, and I had to get used to it very quickly in order to become a truly competent specialist. It took me six months. I learned which materials are more profitable to use to solve certain problems, where and what to buy cheaper, in general, I studied the market. Somewhere at this stage, the idea of opening my own advertising agency began to emerge.

After some time, friends, acquaintances and relatives began to contact me with requests to advertise for them. They were the ones who became my first clients. Then I realized that I could without interruption from work have additional income from your small business activity. I continued to work and incidentally ran his own business. But time passed and there were more and more orders on the side. And at one point it became clear that my income from business began to exceed the salary and bonuses at my main job.

This is how my work gradually grew into my own business.

Opening an advertising agency is a difficult task, since there is high competition in this field. How to create a company and not burn out in the early stages? What algorithm should you follow when opening an advertising agency?

Before opening an advertising agency, you should think about the type and size of the company being created. Statistics say that companies with a small number of employees and providing intermediary services: printing orders, advertising in magazines and newspapers, the so-called Media agencies, as a rule, “don’t last long.” Larger “sharks” consume such “plankton”.

From this we can conclude that it is better to create a creative agency with a total number of employees of 5 people for the purpose of producing an intellectual product(event marketing, branding and BTL). Only then does there be a chance to survive and, moreover, recoup the invested money in a few months, as well as acquire a good client base. So, what does it take to open an advertising agency?

Types of advertising agencies

Listed above are two main types of agencies, one of which is low-profit (media) and highly competitive, and the other (creative) deserves attention. In addition, such businesses are divided according to the types of advertising provided:

Outdoor, placed in open areas on any structures (example: banners, posters, signs).
Presentations, exhibitions. Such The tool allows the client to personally manage the advertised product. It includes graphics, sound and video accompaniment.
TV commercial.
Creation and promotion of websites.
Mailings.
Promotions and PR.
Souvenir products.

At first, it is almost impossible to provide services for all types of advertising, only if you increase the initial investment to several million rubles, and sometimes even dollars. But, accordingly, the risk of going bankrupt will increase significantly.

Procedure for creating an agency

Selecting the type of activity - individual entrepreneur or LLC with registration of the selected option.
Market analysis.
Recruitment of personnel and rental of premises.
Concluding agreements with printing houses, workshops, etc.

Premises and staff

The location and appearance are not very important, since most often employees go to clients, but there is no need to embarrass yourself when a customer suddenly arrives. Therefore it is recommended Having rented a room, make decent repairs to it. An office is needed only for storing documentation, receiving calls and discussing any work nuances.

It must have the following equipment:

computers. You can't skimp on design software. Therefore, for these employees professional equipment and programs are required. Research data must also be present on the PC;
MFP – printer, copier, scanner;
multi-channel telephone communication, Internet.

To minimize risks, you should hire people who already have experience in this field, and as a result, a client base. Naturally, managers are required to be sociable, and designers are required to be creative and talented.

So, the staff should include:

creative director involved in developing ideas. If you keep one person on staff, he can quickly run out of steam, so it is recommended to have several freelancers in reserve;
two managers who will have to pay interest on transactions concluded in addition to the official salary;
two designers, one of whom creates the product, the other deals with layout;
director.

It is better to entrust accounting to an outsourcing company, and as orders grow, sometimes hire freelancers for part-time work.

Conclusion of contracts and investments

The second most important step after recruiting employees. The speed of order fulfillment, as well as the cost of services, will depend on the partners. Therefore, you should not take on the first offer that comes your way, especially at first: carefully study all aspects of a possible contract.

Below are approximate minimum prices for opening your own advertising agency. The total amount combined is over 200,000 rubles:

Rent of premises 60 thousand rubles.
Purchasing telephone numbers 12-15 thousand rubles.
Purchase of office furniture 22 thousand rubles.
Purchase of professional office equipment 125 thousand rubles.
Repair of premises 25 thousand rubles.
Internet installation 5 thousand rubles.

This is the initial investment. A month later, employee salaries will be added to them:

Director: 30-35 thousand rubles.
Manager: 8-12 thousand rubles + interest on orders.
Accounting: from 5 thousand rubles.
Designer: 15-25 thousand rubles.
Employee bonuses: 10-15 thousand rubles.

Profitability

Development and creation of a logo: 30 thousand rubles.
Shield layout: 9 thousand rubles.
Issue of a magazine layout: 13 thousand rubles.
Scenario: 13 thousand rubles.
Corporate identity: 70-75 thousand rubles.

Solving possible problems

Statistics show that over 60% of newly opened companies “burn out” and close in the first year. How to open your own advertising agency, survive and not drown among the fierce competition of agencies? Start by advertising yourself.

Come up with an original, easy to remember company name. Remember that once heard, it should remain in the client’s head for a long time.

Do not work with large enterprises at first, since there is no portfolio (it requires at least a year). Look for clients among medium or small businesses.

Advertise your "brainchild" in city directories. It is even possible that this procedure could be done for free on barter terms with media agencies. This method of advertising is often used by small companies in need of a business partner.

Before calling people in order to attract clients, think through and create a unique product that will set you apart from competing companies. Otherwise this step is useless.

And, finally, I would like to note that a myth has been created in society that in order to get extraordinary profits from advertising, you just need to register an enterprise, recruit staff and start working as usual. This is wrong. Initially, the creator of such a business is required to be active: staff should be motivated to create new ideas and products, analyze the consumer market, and conclude contracts.

Pros and cons of the advertising business

If a novice entrepreneur has firmly decided to open an advertising agency from scratch, he needs to know about all the advantages and disadvantages of this business. First of all, it is worth highlighting the quick return on the initial investment, since with proper organization of the enterprise’s work, after 3-5 months you can return the investment and gain profit.

This is easily explained by the very high demand for the services of advertising companies. Even in difficult economic conditions, small businesses and large organizations continue to operate, and increasing consumer demand for their products and services is possible only with the help of professional promotion. The advantages of this business also include:

high cost of advertising services;
the possibility of opening an agency with minimal financial investment;
stable income with regular customers;
lack of strict geographical boundaries for the enterprise’s activities.

An advertising business is ideal for creative individuals who know how to generate creative ideas, because it is this feature that will allow the entrepreneur to create a unique, sought-after product and find a large number of regular customers.

Owners of commercial organizations understand the importance of conducting effective advertising campaigns, so they allocate substantial budgets for this. For this reason, it is extremely important to find a large number of regular customers who will ensure a comfortable existence for the agency for a long time. Large investments are not required to start, so entrepreneurs can open their own enterprise with minimal investment without much difficulty.

But, despite the prospects of business in the field of advertising, this type of activity has a serious drawback - a high level of competition. To successfully work in this direction, you need to carefully consider what services the advertising agency will provide and how it can interest the target audience.

Types of advertising agencies

Entrepreneurs should know that an advertising business from scratch should be started by choosing the format of the future enterprise and determining the direction of its activities. Conventionally, all agencies can be divided into production companies and distribution companies. Large organizations successfully combine the production of a specific product (signs, booklets, banners, billboards, etc.) and the conduct of advertising campaigns. Small businesses tend to specialize in just one thing.

Full service advertising agencies. Organizations of this type provide their customers with a full range of services in the field of promoting specific products. They conduct market analysis in a certain area and develop strategies for implementing an advertising campaign. Clients are offered all kinds of media services, such as product promotion in the media or via the Internet. Also, such enterprises have their own production facilities for the production of outdoor advertising and other products with their subsequent placement. To implement complex projects, third-party organizations may be involved (under a subcontract agreement).
Specialized RA. Such firms specialize in working with certain audiences or performing certain functions. For example, they can purchase and deliver various promotional materials to customers. There are also agencies that operate in various fields: design, promotion of various public events, etc. In fact, such companies perform certain stages of the full cycle of an advertising campaign and generally work closely with other organizations (for example, it could be an agency for organizing holidays).
BTL companies. BTL agencies specialize in organizing and conducting promotions and various events.
Media selling companies. They are companies that purchase/sell advertising space.

How to open an advertising agency from scratch?

Let's consider the main stages.

Business registration

To start doing business, you will need to register the enterprise. If you plan to open a small agency, an individual entrepreneur will do. To obtain it, you need to contact the Federal Tax Service office and submit the appropriate application.

You should also indicate the OKVED code 74.40 – “Advertising activities”, pay the state fee and open a bank account. You can register your agency as an LLC, which will allow you to cooperate with large organizations. The cost of obtaining permits varies within 1 thousand rubles (for individual entrepreneurs).

Search for premises

To open your own agency, you will need to rent office space. Its size depends on the number of personnel who will work in the company. Meetings with customers will mainly take place on neutral territory, but they can also be organized at home, so an appropriate environment should be provided for these purposes. The cost of renting a room of 30 m2? fluctuates around 15 thousand rubles per month. It also wouldn’t hurt to redecorate the office, which will cost 30 thousand rubles.

Equipment purchase

To equip an office, an entrepreneur will need to buy upholstered and cabinet furniture, computers and office equipment (printer, scanner, copier). Depending on the number of designers, it is necessary to purchase several powerful PCs. Computer equipment for the advertising business must have professional software, which will allow you to carry out projects of any complexity. It is also worth taking care of the serviceability of communications, high-speed Internet and multi-channel telephone communications. The cost of equipment for a small agency varies between 130 thousand rubles.

Recruiting staff

In the advertising business, it is extremely important to successfully select personnel, because not only the quality of services, but also the success of the agency will depend on their professionalism. It is advisable to hire experienced people. Such specialists have their own client base.

As for designers, they must have talent and the ability to think outside the box. In general, the staff of a small enterprise includes:

creative director – 20 thousand rubles;
manager – 15 thousand rubles;
designer - 20 thousand rubles.

The accounting of an enterprise can be entrusted to remote employees, for which you will have to allocate about 5 thousand monthly. Total - staff salary costs amount to 60 thousand rubles monthly.

Advertising agency advertising

To popularize his own agency, a businessman will need to use various effective advertising channels. These include:

cold calls;
advertising in the media;
promoting your own website on the Internet;
creating a thematic community on social networks;
outdoor areas.

The account manager should be tasked with searching for potential customers. One of the effective ways to collect your own database is to make cold calls. The advertising proposal must be correctly composed, and the information must be presented to people in a concise form. It is recommended to focus on the uniqueness of services and the advantages of cooperation with your company.

Ads placed in the media and city print publications will give good results. It wouldn’t hurt to register the agency in electronic directories such as 4GEO, DoubleGIS and others. It is also necessary to create a business card website for the advertising agency. This will attract a large number of customers, since the lion's share of information is distributed through the Global Network. It is recommended to create a price list, which will indicate the services and prices for them, and place it on the main page of the site, where, in addition, you should publish information about promotions, discounts and other activities of the company.

Promotion on social networks shows excellent results, so creating a thematic public page is simply necessary. It needs to notify subscribers about the agency’s work and services in order to interest clients in ordering advertising from you. Don’t forget about the large number of websites and blogs on the Internet that are in one way or another related to the topic of advertising. You need to advertise for them.

Advertising agency - business plan

Entrepreneurs can independently sketch out a business plan, which will allow them to determine the amount of initial investment, the amount of mandatory monthly expenses and estimated profit. The initial investment will be:

registration of an enterprise – 1 thousand rubles;
office rent – 15 thousand rubles;
redecoration of the premises - 30 thousand rubles;
purchase of furniture – 40 thousand rubles;
Internet and telephony connection – 10 thousand rubles;
purchase of computer equipment – 130 thousand rubles.

Total - the volume of initial investments will be 226 thousand rubles. Mandatory monthly expenses:

rent – 15 thousand rubles;
employee salary – 60 thousand rubles;
taxes – 20 thousand rubles.

The total amount of expenses is 95 thousand rubles. As for the monthly profit of an advertising agency, its size depends on the area of activity, trade margins and the list of services provided. On average, the income of an advertising organization is about 35-40% of the cost of orders. As practice shows, a small enterprise is capable of fulfilling several orders weekly, which bring in about 250-300 thousand rubles monthly. Over time, profits can be significantly higher.

How to withstand competition in the advertising business?

Statistics on the activities of advertising agencies indicate that most of them close in the first year of operation, unable to withstand the competition. To stay afloat and develop successfully, entrepreneurs need to properly organize a development strategy for their company.

The first thing you need to do is come up with a catchy name for your advertising agency. The client must remember the company with which he would like to work the first time. If you have no ideas, you can contact a company specializing in naming. The cost of such services varies between 25-40 thousand rubles.

At the initial stage of the agency's work, every client is important, including small organizations. For this reason, it is extremely important to create an appropriate impression of yourself. There are business directories in every city; you need to register in them. This will enable many organizations to seek your services themselves. To stand out from competitors, the agency must have its own unique products that will allow it to gain a strong foothold in this niche and meet the needs of customers.

Advertising is no longer just the engine of trade. This is the basics. From all sides, wherever we look, we are encouraged to buy this, try that, they show us how to live and how not to. The eyes begin to involuntarily snatch familiar words, slogans, logos from all the flashy variety of posters, leaflets, banners, and God knows what else. On the Internet, advertising is one of the main types of income. And the income is such that I simply cannot help but talk about this type of business. How to open your own advertising agency on the Internet is a simple science, although it requires persistence in implementation. It is more difficult to stand out from the “crowd” and become a leader. However, “it is not the gods who burn the pots.” Let's start in order - how to open an advertising agency on the Internet.

Types of Internet advertising

First of all, let's define the main types of online advertising.

Banner (media) advertising. Everyone has seen such advertising on the Internet. In its characteristics and impact on the audience, it is similar to advertising published in the media.
contextual advertising. Shown only on pages with thematic search results, i.e. has a targeted impact on a specific category of users.
Advertising on social networks. Reaches a huge number of people.
Video advertising. Filming and launching advertising videos on the Internet.
Advertising campaigns, including a whole range of measures to promote a specific (or series) product.
Advertising in applications for mobile devices.

Work and personnel

Internet advertising agencies are primarily engaged in: creating banners, websites, presentations, landing pages (individual pages with a link to a site offering a product or service), and promoting Internet resources. Before launching a project, you need to unite a team of specialists under your leadership, because it is simply beyond the power of one person to carry out the amount of work that lies ahead. The material costs of the idea of opening an advertising agency on the Internet are relatively small: comfortable premises, several computers, preferably licensed software. The main problem is to attract professionals to the project. You will need:

Programmer - websites, contextual advertising.
Web Designer - banners, websites, presentations.
Creator - " generator of creative ideas.
Copywriter – advertising texts, captions for videos, etc. + SEO promotion.
Manager - receiving and processing orders.
Artist - all types of advertising.
Specialist inSMM– marketing strategy and advertising on social networks..

Think about who you can replace yourself, who you can hire from time to time, and who will be on your permanent staff. One of the important points is the creation of your own website, which should be the “pinnacle” of design art, so that you don’t end up with a “shoemaker without boots” situation.

Don’t be afraid to experiment with ideas, offer your clients the most unexpected advertising moves. These are the ones that work best. Almost anyone can open an advertising agency on the Internet, as they say, if they have the desire.