12Oct

Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

• City or district administration;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• basements of houses cannot be used for salons and hairdressers;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• All technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

• logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future clients – will help answer these questions. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
• Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
• VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. We need to pay attention to the popularity of this place, that is, its trafficability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

• The number of people coming to the shopping center;
• The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
• The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of ​​the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• a chair that swivels for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon offers manicure services, you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors – 3 varieties;
• hair clipper;
• hair brushes – 3 pcs.;
• thinning scissors – 2 types;
• straight razor – 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

• hardware tattoo;
• deep and medium peelings using chemical compounds;
• rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a specialty in “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

• superficial and chemical peels;
• gentle hardware cosmetic procedures;
• medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for craftsmen to improve their skills;
• ensure that new masters have clients;
• send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

• repair– from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners – from 30 thousand rubles;
• salary for employees(depending on revenue) – 40-60 thousand rubles;
• accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be the same times higher. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
• If cosmetics are sold, it should bring in 20% profit.
• To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
• The administrator receives 1% of all salon profits as a bonus.
• When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
• You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

1. Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
2. Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
3. Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
4. Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of ​​how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon under a franchise or in other words, franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• Sometimes advertising costs are also covered by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

• Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
• Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• politeness to regular and potential clients;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

Almost all novice businessmen think that today it is very easy to open a hairdresser. Moreover, all people believe that such a business will always make a profit. However, not everything is so smooth here, and for such a business to bring in money, it is important to take into account a large number of factors. For example, the location of the hairdressing salon and the professionalism of the employees influence the income of a business. Therefore, in this publication we will talk about how much income a hairdressing salon as a business can bring and what determines profitability in this case.

Opening a hair salon as a business: Types of hair salons

Hairdresser services will always be in demand. However, demand will be determined by the establishment’s pricing policy and level of service. A hairdresser can be of several types:

1. Basic level hair salon.
2. Mid-level hairdresser.
3. Salon-studio hairdressing salon.

Hairdressing salon as a business: Where to start

Business idea: opening a hair salon- this is a profitable business. However, its promotion needs to be treated with great attention. So, first of all, you should draw up a business plan that will allow you to identify important tasks and important points.

Then you can start looking for a suitable room. It is worth remembering that the room must have a good area in order to accommodate a men's and women's room. The premises must comply with all sanitary standards. For each chair you need to allocate about 6 meters of free space. If you have the finances, then you can buy the premises, and if not, then you can rent it.

If you want to know how to open a hair salon, then you should think about registering your business. Only after registration can you enter into a rental agreement for the premises and purchase all the necessary equipment.

How to open a hairdresser: Registration

Staff

For every hairdressing salon, the personnel issue is considered to be very important. For a future such establishment, you will have to hire:

• Administrator.
• Master hairdressers.
• Manicurist.
• The cleaning lady.
• Cashier-accountant.
• Directors.

In this case, it is very good to hire specialists who have already managed to acquire their own clientele. You can hire those craftsmen who have recently completed special courses to work in your establishment. If you have never encountered running a hairdressing business before, then it is worth hiring a specialist who will tell you how to develop such a business. Before hiring staff, you need to negotiate the terms of cooperation with future employees of your business. You also need to sign an employment contract, in which all points will be noted.

Equipment and arrangement of premises

As soon as the premises are found, it needs to undergo high-quality repairs. Also, such a room needs to be decorated in a modern style so that clients understand that they are in a respectable room.

If the main tasks are completed with finishing the room, then it’s worth starting to buy equipment. For the hairdresser you need to purchase:

• 6 special chairs,
• 6 mirrors,
• 3 sinks,
• 2 wardrobes for clothes,
• 3 shelves,
• hair dryers, machines and other items for work.

You will also need cosmetics. Worth buying: creams, varnishes, shampoos and other items.

Profitability of hairdressing business

Now it's time to talk about the profitability of such a business. So, a hairdresser as a business is an expensive business. The money will have to be spent on renting the premises, which will be 10 thousand rubles. It is worth allocating 20 thousand from the starting capital for wages. And you will have to spend 60 thousand rubles on the initial purchase of equipment.

To attract a client, you need to set favorable prices for the client. After which the pricing policy can be gradually increased. However, clients must understand that the quality of service depends on the cost of services. Therefore, if the price is high, then the service must be at the highest level.

Let's calculate whether such a business idea is profitable.

1. Expenses in the first month are 106 thousand rubles;
2. Monthly expenses are 46 thousand rubles;
3. Monthly income - 150 thousand rubles.
4. The payback of the business will be about 100 thousand rubles.

Preparing the premises

In order for a premises to pass a sanitary inspection, the following conditions must be met:

• Each employee must have a health certificate.
• In the room it is worth installing special containers in which the hair will be stored.
• Towels and napkins need to be dried using a Mini-clave.
• The premises must be disinfected regularly.

The hairdresser must have medications, which must be stored in a special cabinet.

How to open a hairdresser and build a profitable business on it?

Hairdressing services are in demand at any time. They are used by all the population without exception. Therefore, the business associated with the hairdressing salon is developing rapidly. Everyone gets their hair cut, which means the business will generate income, provided that the list of services satisfies the needs of clients. Marketers and market participants argue that opening a hairdresser, or even several at once, is a promising direction. There can never be too many hairdressers, given that they are often small, and it can be difficult to get into them, for example, on holidays. Therefore, an extra establishment will definitely please customers.

What is a hairdressing salon as a business in general?

Before you open a hair salon, you need to understand what it is. A hairdresser is an enterprise that provides services to the public, primarily related to hair care. It comes in the following types:

1. economy class: 2-3 seats in the hall, several hairdressers, small room;
2. specialized: for example, a children's hairdresser;
3. hairdressing salon: in addition to standard services, it also includes manicure, pedicure, and makeup;
4. luxury salon: characterized by a complex and expensive range of services (same direction), but everything is carried out by professionals and using expensive equipment.

The advantages of the hairdressing business are its popularity, the minimum area of ​​rented premises, and a small staff. Among the disadvantages, we can highlight the upcoming staff turnover, a relatively small range of services (when compared with a beauty salon).

A special feature is competition, because this is the very direction in business when, even in the presence of competition, you can easily open your own hairdressing salon and at the same time quickly find regular customers and make a profit. Unlike a beauty salon, it is cheaper, does not offer such a wide range of services, and the service is also not at such a high level. But if desired, even an ordinary hairdresser can be brought to the salon level.

How much does it cost to open a hairdresser? Estimated costs include:

1. accounting (80,000 rubles per year);
2. premises (from 2,000,000 rubles upon purchase; rent is cheaper);
3. staff salaries (0 rubles - 40% of revenue);
4. equipment (from 200,000 rubles);
5. advertising (from 30,000 rubles).

Income depends on the profit of each hairdresser. Approximately 500 rubles per day per person. This means that it will cost about 15,000 rubles per month, but if there are more than 2-3 staff, then the profit will increase accordingly. The payback period will not be more than 2 years. As a rule, from six months to a year.

Hair salon format and types of services offered

The hairdressing salon and its formats depend on the size of the premises. Here, such a factor as the variety of services is not taken into account, since a hairdresser is, in fact, a type of beauty salon.

1. Small hairdressing salon: one room, usually for 2 workplaces.
2. Standard: 2 halls (male and female), 3 or more workplaces.

In itself, such a business is an ideal and, moreover, low-cost option for a novice entrepreneur. The main thing here is the quality of services, not breadth.

Types of services offered:

1. haircuts: men's, children's, women's,
2. hair coloring,
3. highlighting,
4. coloring,
5. long-term styling
6. perm,
7. lamination,
8. hair care and treatment,
9. holiday hairstyles and styling.

This is a standard list. As they expand, many hair salons are adding another job: manicure. This will not require large expenses, but will attract an additional flow of people.

What will it take to open a hairdressing salon?

Before you open your own hairdressing salon from scratch, you need to analyze the market, look and find out everything about the nearest hairdressing salons. Drawing up a business plan is not a difficult task, which, moreover, will significantly help in the future to compare goals and results.

Next you need to start thinking about the name. The most popular option is names. Not much less popular are the names of flowers and foreign words. Although it is difficult to be original, anyone can come up with something catchy.

The next step is to submit a decision to create a legal entity (or individual entrepreneur). You will need to open a bank account. And after registration, you need to choose a taxation system.

Rospotrebnadzor will ask you to provide the following set of documents:

1. statement,
2. passport,
3. state registration certificate,
4. documents confirming the presence of a cash register,
5. lease contract.

The premises found (purchased or rented) must comply with sanitary standards and technical conditions (water supply, electrical networks). Registration is one of the most difficult steps, but nevertheless surmountable.

Premises, employees, equipment

It is not difficult to find premises for a small hairdresser. To open a hairdresser, the first thing you need to start with is to think about the location. If there are already hairdressers in the chosen area, then it is better to choose something else. But in any case, it is better to open it in a residential area.

It all depends on the initial funds: if there are enough of them, then you can compete, but at the same time focus on the quality of service, and if the initial capital is small, then it is better to focus on finding an area where no more than two hairdressers are open for several houses. The area itself must be densely populated. And the future premises should have an open, separate and accessible entrance. As a rule, hairdressing salons are located in residential buildings on the ground floor.

Therefore, it will be very good if such an apartment building is located near a store or any other place where people constantly walk.

The next step is renovation. All materials must have certificates and relevant conclusions. It is imperative to inspect the premises for damage.

The equipment is the calling card. It should create comfort and be of high quality.

Sample list:

1. armchairs/sofas,
2. dressing tables,
3. sinks,
4. hair dryers/dryers,
5. hairdressing kits (clamps, combs, etc.),
6. wardrobes and sofas,
7. mirrors,
8. comfortable chairs,
9. catalogues/magazines,
10. cosmetics (shampoos, varnishes, etc.).

The most important stage is the employees. They must be talented, creative people. You can hire experienced specialists with extensive experience, or you can hire hairdressing school graduates. Their main difference is not only experience, but also material reward. It is also necessary to remember that in the hairdressing business, each master forms his own client base and the wider it is, the better for the business as a whole. In addition to hairdressers, you will need an accountant and a cleaner. Although at first you can assign such responsibilities to yourself.

As soon as the premises have been selected, repairs have been made, permission from the health authority has been obtained and staff have been recruited, you need to obtain certification of the service. All masters must have certificates issued after the courses.

How to attract clients?

What can attract your first customers? Only advertising. And only then word of mouth. Effective advertising methods are leaflets, which can be distributed manually, or can be scattered through mailboxes.

An unusual feature in the hairdressing salon will help to win over clients. You can take the service in beauty salons as a basis: tea/coffee for clients while they wait in line, pleasant music, promotions for birthdays (coupons for small amounts).

You can also leave promotional materials in stores specializing in cosmetics or other related products. An original idea is to offer a free procedure to the first clients (head massage, as an option).

It is imperative to post advertisements at bus stops and other places (unless prohibited) and, in addition to signs, it is worth installing pillars.

Opening a hair salon is not that difficult. As in any business, there are nuances and pitfalls, but they are all surmountable. This is evidenced by a large selection of hairdressing salons for every taste: from expensive to economy class. It is difficult to give a specific figure that will be needed to open a business, but you can still calculate the approximate costs. An important point is also how knowledgeable you are in this area. It’s great if you have experience and a desire to help your staff at first, and maybe even organize a small master class.

And the most important thing is the formation of a base of regular customers. Masters must be sociable, experienced and friendly so that clients return to them again and again. They should be able to advise and choose the perfect haircut for any person. This is one of the factors for business success.

Fashion for certain types of business comes and goes. Vape shops open at tremendous speed, occupying all available rental space like an infection, and then close at the same speed. But there are services that people will always use, regardless of fashion. Today we will look at a business plan that will tell us how to open a hairdressing salon from scratch and avoid all the pitfalls.

Is it profitable to open a hairdresser?

The payback period for this business varies from 1 to 2.5 years, which is quite good indicators. One hairdressing salon can passively generate high profits, and in the future, creating a network of hairdressing salons, at least at the city level, can increase income even more.

However, like any other business, there are pros, cons and risks.

Pros:

• People's hair and nails will never stop growing. Therefore, this business has stable demand and will generate profit even in a crisis. Of course, in a crisis people have less money, they will prefer cheaper services and you must adapt to your clients.
• There is room to grow. You can always expand your existing hairdressing salon by opening additional rooms, for example, for manicure, or launch the same hairdressing salon in another area of ​​the city.
• If the business stays afloat for the first 3 years, then most likely you have hit the mark and it becomes a cash cow. Most hair salons close in the first year because entrepreneurs make mistakes. They make a terrible design for a room that you never want to return to, they make a mistake with the location or with something else. If you managed to survive for 3 years, most likely your business will continue to survive.
• Regular customers can make up the lion's share of your profits.

Minuses:

• Large upfront costs that may never pay off
• Very complex business organization
• Big competition
• A nice design is important for this type of business, so you will have to spend money on renovations

Some aspiring entrepreneurs wonder Is hairdressing a risky business? The answer to this question will be more positive than negative. Any business is a risky business. A huge number of external factors can burn all your investments, or, on the contrary, increase them many times. The only question is how much money you are willing to risk.

Risks:

• Unqualified employees. If you select personnel who do their work poorly, you will immediately destroy your business. Word of mouth will do its job.
• Lack of clients. This can be caused by an incorrectly chosen type of hairdresser or an incorrectly defined target audience.
• You may not have enough money. Very often, development eats up your savings. If you are planning to launch a large establishment and your budget is calculated back to back, you may not have enough money to break even.

Types of hairdressing salons

First of all, you need to decide whether you want to open an economy class hairdresser or a large beauty salon? Let's look at the pros and cons.

Economy class

These hair salons are usually located in residential areas, shopping centers or somewhere else. They do not differ in anything original from the gray mass of competitors, either inside or outside.

Pros:

• Minimum investment
• Easy to find staff

Disadvantages and risks:

• Small profit
• People have been living in their areas for years, and when you open your establishment next to their houses in a residential area, it is not at all a fact that they will come to you. Very often they continue to go to other trusted establishments. Therefore, it is very important not to make a mistake with the place.

Economy class hair salon

Beauty saloon

Elite hairdressing salons are already a more serious business and they require full commitment from the entrepreneur when starting up. You can’t just take a room with a leaking roof and a stench and raise the price tags. The client should receive positive emotions from everything: a beautiful sign, interior, comfortable chairs, well-groomed hairdressers and a sweet smiling girl at the reception. Only then will he be ready to pay a lot for a haircut and come back again.

Pros:

• High profit
• Loyal customers will come to you across the city

Disadvantages and risks:

• Very complex organization
• Large expenses for absolutely everything
• You cannot hire unqualified employees without work experience
• It is necessary to come up with a general concept and make a beautiful renovation
• Without due diligence, there is a high probability of losing your entire investment.

Large beauty salon

Children's

If you want to sharply narrow your target audience and are figuring out how to open a children's hairdresser, then the essence here is exactly the same as in adult establishments.

You can open a cheap, simple and not very profitable one. Or you can invest a huge amount of money and launch an entire beauty salon for children.

The only distinguishing feature is that you need to find a place where a large number of children and their parents will intersect. It wouldn't make sense to open a children's hair salon in some office district. Your reference points should be kindergartens, schools and various children's clubs.

At home

Opening a hairdresser at home is a very interesting option for those who are tired of their bosses and want to start working for themselves. All you need is regular loyal customers who will regularly come to you and invite their friends.

Since you work from home, you won't have a big sign that will let people know that this is a hair salon. Therefore, you need to create profiles on social networks and try to promote them.

As for the official operation of the business and paying taxes, difficulties may arise here. The fact is that in order to operate legally, hairdressing salons must meet sanitary and epidemiological requirements. It is very difficult to do this at home.

What does it take to open a hairdresser?

First of all, to open a hairdressing salon from scratch, you need to register an individual entrepreneur. We recommend registering an individual entrepreneur because it is much faster and cheaper than an LLC. In the future, when things get better and you want to create a large chain of hairdressing salons, you can return to this issue.

To provide services to hairdressers and beauty salons, when registering, you must select OKVED 93.02.

Necessary stack of documents

To officially open a hairdressing salon, you need to obtain the following documents:

• Certificate of registration of individual entrepreneur
• Certificate of ownership or lease agreement
• Conclusion on sanitary and hygienic requirements from the SES
• Permission from Rospozhnadzor
• Permission from the local administration
• Project documentation with communication systems
• Agreements with utility organizations

Sanitary and epidemiological requirements

Hairdressing salons are under the control of the SES, so to start our business we need to pass certain sanitary and epidemiological requirements. These requirements can be found in document SanPiN 2.1.2.2631-10, which was approved by Resolution of the Chief State Sanitary Doctor of the Russian Federation dated May 18, 2010 No. 59.

Requirements, availability of separate premises for:

• Storage of equipment and waste
• Bathrooms and rest rooms for staff
• Equipment cleaning room with hot and cold water

Linen that is used more than once, for example, towels, capes, rags, must be washed. To meet the requirements of the SES, dirty linen must be handed over to the laundry under an agreement, or you need to equip a separate room for laundry in your hairdressing salon.

You can download the official document of the sanitary and epidemiological requirements of the hairdresser from our website.

List of services provided

In order to open a small or large hairdressing salon, we must clearly understand what services will be provided to visiting clients.

The larger your establishment, the more services from this list you will provide. It should be understood that there is no point in organizing hair spa treatments for an economy class hairdresser. And the lack of opportunity to wash your hair will clearly not be a plus for an elite beauty salon.

Standard services that ideally should be provided even in an economy class hair salon:

• A haircut
• Model haircut
• Laying
• Perm
• Manicure
• Shaving

Hair salon services for middle class clients:

• Cosmetologist services
• Pedicure
• Beautiful nail painting
• Braiding
• Modern haircuts
• Lamination
• Bioperm

Services of large beauty salons:

• Stylist services
• Creating an individual image
• Author's haircuts
• Professional make-up
• Hair spa treatments

Step-by-step instructions on how to open a hair salon from scratch

Below you can see the approximate plan for launching your own hairdressing salon. Business planning is influenced by many different factors: the city, your budget, competition and others. Of course, the few steps presented below are not some kind of paradigm. Always go beyond and do not strictly follow other people's plans. Ours will show you only an approximate route.

Step 1 - defining the type

The first thing we must do is decide what audience we are counting on and how much money we have in our pocket. We have two options: an economical hairdresser or a large beauty salon. Based on your budget, strength and self-confidence, you need to make a choice.

Step 2 - IP registration

We have already talked about this above, so we will not focus too much on it. Registering an individual entrepreneur
with OKVED 93.02.

Step 3 - choosing a location and premises

You need to select a room for a hairdresser taking into account that one workplace takes up about 6 sq.m. Therefore, you need to think in advance about how many employees will work for you.

Economical hair salon	Beauty saloon
It is usually located in residential areas and does not require large expenses. A small room of about 50 sq.m. will do. Also, some minor cosmetic repairs and a fresh sign are needed.	Before selecting a room, you first need to think through the general concept and approximate design. This is what we will base our choice on. It is best to locate somewhere in the city center so that people from different areas can get to you relatively quickly. The ideal option would be a room with parking. Expensive repairs will be required.
Rent 30,000r/month	Rent 150,000r/month
Repair RUB 70,000	Repair RUR 1,500,000

One workplace occupies 6 sq.m.

Step 4 - purchase of equipment

The larger the hairdresser we open, the more equipment we will spend.

		Economical hair salon		Beauty saloon
Name	Price	Qty	Total	Qty	Total
Chair for client	7.000	4	28000	20	140.000
Mirror	4.500	4	18.000	20	90.000
Washing	10.000	2	20.000	4	40.000
Tool shelf	3.000	4	12.000	20	60.000
Tools	100.000		100.000		500.000
Administration desk	25.000	1	25.000	1	25.000
Sofa in the waiting area	16.000	1	16.000	3	48.000
Coffee table	5.000	1	5.000	4	25.000
Hanger	8.000	1	8.000	5	40000
Total:			232.000		968.000

After preliminary calculations, the cost of equipment for a small hairdressing salon will be 232,000 rubles, and for a large beauty salon 968,000 rubles.

In our calculations, average indicators were used. In some cases, the cost, for example, of a mirror can be 15,000 rubles for an elite salon, or 1,500 rubles when purchased on Avito for an economical establishment.

Step 5 - recruitment

Your employees are your most important asset, after your customers, of course. Many clients choose approximately the same hairstyles, the same hair salons and the same hairdressers from year to year.

It is important for you to do everything to ensure that the client returns to you a second time. It might even be worth holding promotions “First 5 visits with a 20% discount”

But that’s not about that now. Your employees have the biggest impact on your customers. Therefore, before hiring a new employee, you need to understand what emotions the client will have after communicating with him.

For both expensive beauty salons and economical salons, it is important to hire the most professional, positive and sociable employees.

Hairdressers' salaries are usually 20%-40% of revenue

In the future, it is necessary to monitor which specialists are most often booked for an individual appointment and draw certain conclusions.

In addition to the craftsmen, you will need a couple more employees.

• Cleaner with a salary of 11,000 rubles
• Administrator with a salary of 25,000 rubles

Step 6 - advertising and attracting clients

At the last step, you need to turn on your imagination to the maximum and try to remember what you read in books about marketing.

Having your own hairdressing salon is a type of business that can survive the wave of any crisis. To open such a business does not require particularly impressive investments and it is not afraid of potential competitors. The hairdressing business does not require a license or many permits. If you are thinking about investing money, then it's time to learn how to open a hair salon from scratch. And also about how much it costs to open your own small hairdressing business.

• Institution format
• Where to start opening a hair salon?
• Registering a business
• Permits
• Choosing a place
• What equipment for a hairdresser should you choose?
• Hired workers
• How much does it cost to open a hair salon?
• How much can you earn
• Which OKVED code should I indicate when registering?
• What documents are needed to open
• Which tax system to choose
• Do you need a permit to open a business?
• Economy class hair salon technology

The undeniable advantage of this type of business is that a hair salon from the economy class category can be located almost anywhere. But the customer base will still grow inexorably. In addition, it pays for itself quite quickly.

Institution format

Before opening a business, you should decide on the format of the future hairdressing salon. What will it be? A small establishment belonging to the economy class, where the population will be provided with hairdressing services at quite affordable prices. A couple of hairdressers work here, and these mini-hair salons are located in residential areas.

The hairdressing salon provides a wider range of services offered. As an additional service, cosmetic treatments and manicurist services are provided. The price level in these establishments is already much higher, which means opening such a business will be much more expensive.

An elite-level hairdresser stands out for its first-class service. Personnel should be selected very carefully; it is imperative to have professionals with a high level of qualifications. The location of such hairdressing salons is the central streets of the city.