Come up with a name for the real estate company. The best name for a real estate agency: examples. What to name a real estate agency. When searching for a name for your agency, you should follow a few simple rules.

1 Principles for creating names for a real estate agency
2 Names for real estate agencies that bring good luck
3 What names should you avoid for real estate agencies?

When deciding to create their own business, including in the real estate sector, entrepreneurs devote a lot of time to the procedure for registering their business, searching for partners, developing a client base and advertising. But they rarely think about how to name a company correctly, and often do not know about the relationship between name and profitability. This aspect is very important when opening a real estate agency.

Principles for creating names for a real estate agency

The process of developing unique names for a company, product or service is called naming. This is the basis for building a brand. The name must be created taking into account certain rules, for example, maintaining euphony and achieving positive associations. You can name a real estate agency yourself, or you can use the help of professionals in the field of naming.

Advice: if the company will operate in the LLC format, it is important to correctly prepare the registration of constituent documents.

As a basis for creating an original name, you can use:

words from everyday speech, jargon;
rarely used words;
historical, geographical names;
names, words from other languages, abbreviations, neologisms, mythological concepts, etc.

But not all elements can be correctly applied when choosing a name for a real estate agency. In this case, it is better to focus on a limited range of options. A company operating in this market segment must attract visitors with its name, instill in them trust, a sense of reliability and professionalism. An illiterate name can spoil the positive image in the client’s mind, harm the image of the organization, reduce its competitiveness, as well as the effect of advertising and marketing. An incorrect approach often leads to the fact that some clients and potential partners perceive the company as a fly-by-night company and do not want to cooperate with it.

When choosing a name for a real estate agency, we advise you to pay attention to the following principles:

Link to the type of activity (Luxury Real Estate Agency, Dom Plus).
Evoking pleasant emotions, associations, creating a positive image of the company (Partner, Avangard, LuxeHouse).
Conciseness, easy pronunciation (Alliance, Alfabrok, Your House, City, Metr).
Uniqueness (Pan Khauz, Byznesmost).
The use of words close to the field of activity in foreign transcription (Park Lane, La Vida, REAL ESTATE, Atlas Kvartyr, Realtor).

Advice: You can make money work not only by creating your own business, but also by becoming an investor, opening a deposit in a bank, or engaging in resale or rental of real estate.

Names for real estate agencies that bring good luck

There are no universal names for real estate agencies that bring good luck. But within the framework of some teachings and practices, it is possible to identify certain principles, based on which, it becomes possible to choose the optimal name for a real estate agency. It should give an idea of the type of activity and at the same time instill confidence in the quality of services, reliability of cooperation and inspire trust.

According to the tenets of Feng Shui, when choosing a name for a real estate agency, you should use words that are associated with home, safety and reliability. The teaching says that the real estate sector is controlled by the Earth element, so the name should reflect comfort and security (for example, My House, Status, Expert Real Estate). It is also important to take into account the nature of the first letter in the word, because according to Feng Shui, each of them has a certain element behind it (and some cannot be adjacent). These are, for example, Water and Fire, Fire and Metal, Metal and Wood. The presence of such positions can negatively affect the well-being and development of the company.

When choosing a name, many are guided by the principles of numerology. According to this teaching, each letter corresponds to a certain number, and their combination carries positive or negative energy, which directly affects the course of life, the success of a person and all his endeavors. It is important that the name of the real estate agency is full of positive energy and does not evoke bad associations or emotions. If you adhere to at least a few basic rules and create a name for a real estate agency correctly, it will have a beneficial effect on the start and development of a business, simplify marketing and advertising, speed up the process of creating a client base, and therefore will definitely bring good luck.

What names should you avoid for real estate agencies?

When choosing a name for a real estate agency, it is important to take into account the specifics of work in a certain market segment and remember the goals to which it should contribute. Some names are absolutely not suitable for companies working in the real estate sector:

Personal names, names of mythological characters (Alma, Sophia, Amalthea).
Words that evoke ambiguous associations (Blagovest, RealDruzi, Princely House, StarMax, Koshkin House).
Difficult to pronounce words, including in foreign transcription (Kiev International Realty, All Star Moscow Realty).
Abbreviations (AMGK, LiC).
Banal names that were actively used in various fields and do not make it possible to accurately and quickly identify the company (Mayak, Tower, Rodnoy Dom, Megapolis, Leader).
Neologisms (although they allow you to stand out from competitors, they do not provide an opportunity to clearly identify the company and require a more serious approach to marketing).

Choosing a name for a real estate agency is one of the important stages in creating and developing your business. Despite the fact that the name is not the determining factor for a successful start, it still affects the effectiveness of marketing, advertising, the company's image in the client's mind and sales volumes. It is quite possible to choose a good name on your own, having previously studied relevant materials and expert recommendations. If necessary, you can always contact a naming agency.

Everyone is probably familiar with the expression “As you name a ship, so it will sail,” and this rule of life, in fact, also applies to companies.

That is why many people ask a reasonable question - “How to choose the right name for a Feng Shui company?”: the examples below will help you figure it out and, perhaps, immediately resolve your dilemma. Also from this article you will learn important secrets and subtleties that will allow you to avoid common mistakes when choosing a big name for your business.

Feng Shui company names

A good Feng Shui name is one that consists of one or three words, and also includes a syllable for the type of activity that you are going to engage in. Let's look at these points in order and in more detail to understand everything.

So, why should a company name consist of one word (or three), why not two, five or some other number? Let's go back to the origins of Feng Shui numerology. The fact is that the ideal company name should generally be contained in one single word.

The number one is a very good symbol, according to Chinese Feng Shui it literally means "winning".

Therefore, it turns out that if your brand or LLC has one word, then it is already programmed for success. A name consisting of three words is also a good idea, since three is a number that is interpreted as “growth”, and therefore your enterprise will quickly take off. But as for the name of the company, which consists of two words, here, alas, one cannot expect much success.

Let's look at a trivial example. Let's say you decide to open a beauty salon and plan to name it “Christina”. This is a good name for a company according to Feng Shui, although it does not reflect the energy of the future field of activity, but, nevertheless, the name is feminine, and therefore is closely related to beauty.

When you are preparing a sign for your office or business, consider the following factor: the final form of the words on your sign, including the name, should also be either three or one.

In some cases, this may be the number six, as it is also good for business.

So you make a sign for your salon and it says “Christina’s Hair Salon.” We end up with two words that should be avoided, and in this situation even a good company name loses its energy. It would be more logical to add one more word and rename the sign: “Christina Women’s Hair Salon” or “Christina Beauty Salon.” Also, if you need more words to describe the services and you don’t fit into three, you can expand this number to six, as already written above. This is a favorable number because it is interpreted as “wealth.” Then our sign might sound like this: “Christina’s Beauty Salon and Women’s Hairdresser.” In this case we get six words on the sign.

Let's look at another example. A person decides to open a construction company and is looking for an original and unusual solution. For example, he gives the company a made-up name or some word that has nothing to do with the construction business at all. Let's say a person chooses the name “Arkady” for his brand.

By itself, it will not bring any profit and is frankly unsuccessful in Feng Shui, because it does not have specific energy. In this case, it is more logical to supplement the name in order to attract good luck and rename the brand, for example, “Arkadiystroy” - this is a completely different matter, and from the point of view of Feng Shui, this brand already initially has the correct and suitable energy, it becomes a favorable direction for the flow of the invisible force of Qi .

If the founder of the company does not want to change the name, then you can get out of the situation in another way: add two preceding words to it, which will enhance the energy of the name and lead it in the right direction. In this case, we will add suitable words and end up with “Arkady Construction Company”. Of course, this is not exactly what should be used for a successful business, but in this case the harm from an inappropriate name is minimized.

Now let's discuss the typical mistakes of most beginning entrepreneurs. In pursuit of originality, many businessmen act thoughtlessly and forget that even a good idea can be doomed to failure due to an inappropriate name. Any business works to attract clients - the more of them, the better the company is doing. And what attracts customers is, of course, a laconic but meaningful name.

Therefore, if you name the construction company “Arkady” and put it on a sign without preceding words, you will simply destroy the entire feng shui of your brand. And keep in mind one more thing: the preceding words must be exactly before the brand name, have the same shape and size of letters, so that they form a single whole sentence. In this case, the energy will accumulate at the beginning of the phrase, and only then in the inappropriate or unfortunate brand name.

But if you move these words down, write them on top, or make a small note somewhere in the corner of a sign or logo, then it simply won’t do any good. Remember the unity of your name.

Also, along with inappropriate minimalism, when the name of a company consists of one inappropriate word, the opposite situation often occurs. This is very easy to explain with an example: let’s say a company places a sign above the entrance that says “Arkadiystroy Construction Company.”

This creates an absurd energy picture and destroys the harmony of the flows of luck, because the name itself already gives a clear idea of the type of services that await people within the office walls and it attracts the flows of Qi. Therefore, it is better to remove the repetition of similar words or, if necessary, replace them with ones that are close in meaning. And then, in this case, we bring forward the “carrying word” (the one that is designed to accumulate and attract the energy of luck, which describes your activities) so as not to violate the feng shui name: “Arkadiystroy: creating houses.”

These are primitive and understandable examples, based on which you should immediately understand how Feng Shui generally works when it comes to the name of a company.

Now let's repeat the basics that we learned above in order to remember them and avoid common mistakes:

The name (logo) of a brand or company ideally consists of just one word;
Your name must contain a word or syllable that clearly indicates the type of your activity;
Your sign, logo, website, etc. should have either one, three, or six words;
If the name of the company is unfortunate, we give it a place at the very end, and supplement it with the necessary ones in front;
If the brand name is suitable and has the correct Feng Shui (contains a clear hint of your activity), then we place it at the very beginning of the sign, logo, etc.;
There is no need to enhance the meaning of the name by adding the same syllable or word, as this violates Feng Shui;
Do not chase original and strange names, since such a name can make you invisible both to the flow of Qi and good luck in business, and to your potential clients.

Believe it or not, it is often such “primitive” rules that help a business grow to incredible proportions in a short time. While innovative ideas and outlandish names most often remain in the shadows, misunderstood and useless to anyone. Therefore, here it is better to move along a proven path, so as not to upset the balance and be able to harmoniously develop your entrepreneurial activity.

Successful company names: examples of Feng Shui

Let's dwell a little more on illustrative examples so that you are finally convinced that Feng Shui is very important here, and also do not suffer from the question of which Feng Shui LLC name will suit you best or what to “name” your company or office.

Let's say an aspiring entrepreneur decides to open a network of recreation complexes on the shore or on beaches, where swimming pools, water slides and other entertainment will be located. A suitable name for the brand comes to his mind - “Water World”. Here, in theory, everything is quite good - short and succinct, while the first word very well reflects the scope of the future establishment or recreation complex, and therefore will perfectly attract positive energy, and with it both visitors and money.

However, we notice that our brand will consist of only two words, and for guaranteed success we need one word or three. There appears to be a small discrepancy. What can be done in this case?

Many of you must have already guessed and formed the ideal solution in your head. We simply add the word “Waterpark” in front of the name, thereby making it the main thing (because here there is a more accurate description of the services provided and this word has stronger Feng Shui energy). And we get the perfect name “Water World Water Park”. It’s hard to come up with a better idea for such a plan!

Here’s another example: a person is wondering what to name his restaurant in order to beat his competitors and create a harmonious brand that will bring him a stable and high income. Of course, you can come up with something very original and unusual, but it will not bring any positive outcome.

Let's think together: why do they open restaurants? This is a place where people come to buy food, to enjoy dinner, to enjoy their meal.

In order for the feng shui of the name to be as successful as possible and work for its owner, it is necessary to convey the main mission of the establishment in your brand, and even strengthen it with the help of an additional word in order to bypass the competition.

But we do not forget that there must be a word that carries the most precise meaning, and therefore it is better to immediately include “Restaurant” in the name. Since the restaurant serves food, you can attract positive energy and an influx of visitors if you add the word “Delicious”. In addition, you don’t have to guess for a long time, because people often go to restaurants in the evenings to have dinner or spend quality time with family and friends.

Therefore, nothing better than “Restaurant “Tasty Dinner” or “Restaurant “Tasty Meal”” can be thought of. The names “Juicy Steak Restaurant” would also be great if it was a meat restaurant, “Hot Burger Snack” and so on.

It is these names that are optimal and attract both crowds of people and an abundance of positive energy, and not “Restaurant Esmeralda” or “Cafe Juno”, which, even when compared with the names above, cause persistent antipathy and do not carry any positive charge.

This is precisely why a Feng Shui company name is needed: in order to initially form a positive perception and attitude among a potential client, in order to create an energetically strong and attractive name for a company, office, office, establishment or LLC.

Feng Shui company name, list: examples

You can find excellent examples in the banking services sector. As you already understand, the most successful projects will be those where the name includes the word “bank” or something that reflects cash flow. Moreover, it is in the banking sector that it is important to correctly observe names consisting of one word, since the unit is closely associated with honor and winning - this is the optimal energy for a banking company.

The energy of honor will allow you to quickly create an atmosphere of a stable and reliable bank around you, and the winnings that a single title entails will add lasting success to your business in financial matters.

Let's look at simple examples: good names for this type of service would be:

Sberbank
Finbank
Privatbank

... and other “cans” that sound succinct, concise and carry powerful Feng Shui.

Things will be worse for companies that have three words in their name, but which at the same time reflect the essence of their activity:

Finance and credit
Marine Family Bank
First National Bank

Therefore, if you really need the help of energetic forces and significant assistance in business, and also if you dream of outperforming your competitors and quickly getting ahead, then choose an exclusively correct Feng Shui company name. The examples described above will help you make the right decision and protect you from serious mistakes, which often lead to the death of even the best ideas and business projects.

Do you remember the famous Vrungel’s saying about a boat that will float as you call it? Agree that choosing a catchy name that immediately sticks in your memory is already half the success in the prosperity of any business. And the office providing real estate services is no exception.

Choosing the name of the real estate agency

So, you are a businessman, your field is transactions in the housing market. But what can you call a real estate agency if you don’t have too much creativity? Or simply nothing comes to mind?

In this case, there are simple algorithms for generating a suitable name. Let's look at the main ones.

The magic of foreign language pronunciation

Not everyone is fluent in a foreign language. By choosing a sonorous foreign-language name, the owner of almost any business can add mystery and ambiguity to his sign. The phrase should be short, uncomplicated, consist of 1-3 words that are more or less understandable to the average consumer, and be pleasant to the ear.

At the subconscious level, he should associatively evoke the motive of recognition among potential clients. People going to the agency for the first time should feel that this place is already somewhat familiar to them.

It is important to take care that the name of a real estate agency, even a foreign one, does not turn out to be a random meaningless set of words. There will always be a meticulous client who will not be lazy to analyze the true meaning of a word or phrase. And the matter could end in serious failure.

Direct associations

This is the simplest and most uncomplicated way. Its essence is a direct indication of the area of activity of your office. Most of these signs are like this. This includes numerous “City Real Estate”, “Square Meters” and “Housing Issues”. Classics of the genre - “Your Home” or “Mortgage Agency”.

The advantage of such a name is that the client has no doubt about where he ended up. Agree, when you open the door under the sign “Your Home,” you hardly expect to end up in a pharmacy or an antique shop. The downside is mediocrity. With such a name, you will not stand out in any way among numerous and sometimes very creative competitors. And, as a result, advertising costs will increase.

Making the task more difficult

Indirect associations

If you designate your activity with some beautiful and sonorous word like “Elite”, no one will understand its meaning without decoding it. For example, the name “Garant” hints at commitment and quality, but does not say anything about the specific scope of the services offered.

Something personal

You can call the agency a beautiful female name or, for example, “Ignatiev and K” - after the owner’s surname. This option is not bad, but we should not forget that it is more suitable for a small town in which famous personalities are at odds. In a metropolis, it is difficult for an ordinary client to keep such a name in his head, since there is no association with a specific person. In this case, the fight against competitors will have to be accelerated in other ways.

What else can you think of?

You can sit down with your business colleagues and brainstorm. Or you can calculate the desired option by simply searching through more or less suitable words and their combinations. You can order a beautiful name for a real estate agency from a specialized naming bureau - there are many of them now. In a word, there are more than one or two ways to come up with a sonorous and satisfying name for your business.

What else should you take care of in this difficult creative task?

Feng Shui can help you

It is no secret that it is now very fashionable to conduct almost any business with an eye on the tenets of Feng Shui. What does this mean in relation to our case? For the successful development of a business, you should know the element to which it may relate. And this depends on the functions that your agency will perform.

By definition, these include preserving and protecting clients' homes and caring for people. In general, this moment can be attributed to the Earth element. Its manifestation should be played up both in the name and in the interior design.

Among other things, you should use it when developing a website design, choosing advertising banners, etc.

Another element that may also be suitable is Fire. Its task is to support the Earth. The colors of these two elements should be yellow and brown (for Earth). Fire includes all shades of red found in nature.

How it works

If you use these colors in the interiors of the agency premises, it will influence the subconscious of clients in the right direction. Against the backdrop of such influence, a person entering the office will be able to more easily relax and trust a professional realtor.

If feng shui elements are applied to the design of an outdoor sign, it will attract more customers from the street. The fact is that such advertising operates on an unconscious level and can encourage even those who are not currently planning to buy or sell a home to come to you. Perhaps a person suddenly wants to familiarize himself with the full list of services provided. Such people are yours

If you use Feng Shui technology when choosing the name of a real estate agency, you should focus on words that evoke pleasant associations with comfort, safety, reliability and a warm home. At the same time, it is especially not recommended to experiment with complex names - this does not contribute to customer trust.

Thoughts to note

What other advice can you give to a newly minted businessman who is puzzling over what to name a real estate agency?

Here are some useful "tricks". Do not use words in the title that do not specifically relate to your niche. For example, if you are targeting a more or less wealthy audience, using the slogan “affordable housing” will only harm yourself.

The situation is the opposite - the sign “Elite Real Estate” will most likely scare away ordinary buyers.

Try to avoid abstract names that do not carry a specific meaning. Always keep your target audience in mind. Try to take into account the maximum possible number of services that you are going to provide - rent, sale, or all together.

Well, if nothing comes to mind, you can always invite a competent consultant who, for a reasonable fee, will help you choose a suitable name for a real estate agency.

Whatever a person creates in this world, he must take care of his creation and provide every opportunity for its development. The same applies to real estate agencies. From the point of view of the teachings of Feng Shui, when creating such a business, you should initially take care of its correct name, which should be based on the element to which this agency belongs. It can be easily determined by knowing in advance the functions of this enterprise. Since all real estate agencies are involved in caring for people, protecting and preserving their homes, they belong to the Earth element. Manifestations of this element must be used not only in the name, but also in the design of the premises of the enterprise, the creation of a logo, a company website and various advertising banners. In addition to the Earth, which we have already decided on, Fire, which supports the Earth throughout, is also suitable for the above purposes.

The shape of the earth is a square, while the color is brown and yellow, but the shape of fire is triangular, and the color is all existing shades of red. These are the colors that should be used to decorate agency premises. People who come to such a company will understand on a subconscious level where and why they came. It will be much easier for them to relax and trust the professionals.

The same effect should be used when creating the correct website design or agency logo. For example, if a potential client, before going to a similar company, initially selects his options on the Internet, going to the website of each organization and evaluating the services provided, then a properly designed Feng Shui page will undoubtedly help him make the best choice.

But if a real estate agency takes care of designing the correct sign using the described elements, which will perfectly reflect the essence of the entire organization, more people “from the street” will come here. The thing is that such advertising will lure them on an unconscious level. Even if most buyers are not even thinking about purchasing real estate at the moment, they will simply come to you to find out the full list of services provided.

But before naming a real estate agency (Feng Shui options are the main ones), you need to give preference to those words that a person associates with safety, home, comfort and reliability. You shouldn’t get too clever and come up with a name with a lot of English words. A simpler and correctly chosen company name will inspire more trust among its future clients.

There are some basic principles to consider when choosing the most appropriate name.

1. In the name of a real estate agency, you should not use words that do not correspond to your field of work. For example, if the housing you provide is aimed at a more affluent audience, and the organization’s name uses the slogan “affordable housing,” this will not benefit you. On the other hand, ordinary citizens will never be attracted by the phrase “luxury real estate” in the name.

2. You should not use abstract names - simple associations and understanding of all the words used.

3. Always focus on the target audience that will use the services of the future enterprise.

4. Consider all types of services that will be provided: sales, rentals, or both.

Among other things, do not forget about all the other principles of Feng Shui for any commercial premises. For the success of a new agency, it is very important to choose the right office location, normalize the flow of Qi in it, correctly seat the “main operating” people (director, accountant), and also choose the most optimal place for office equipment and cash registers. Very often, a competent consultant can help in such matters, who will make choosing the right name easier and more interesting.

Take care of your agency and let it prosper!

Any commercial enterprise must have a name. Real estate agencies should pay special attention to this. The success of the company depends on its correctness, consonance and ease of memorization. To make it easier to come up with an original name, you should initially study your competitors’ market, which will also help avoid repetition.

Where to start choosing a name?

The first stages of choosing a name for a real estate agency are as follows:

Analyze the business market in the region. You need to find out which real estate agencies operate in your region and what their names are. This will help avoid a situation where your agency has a name that is similar to a competitor.
When analyzing, you can also pay attention to the agency ratings. The brighter and more successful the name, the more successful the company. You can check this data either using the Internet or by conducting a survey among friends and acquaintances - who would they turn to if they were choosing from several advertisements.
Decide on the specifics of your company. If you will work with both commercial and residential real estate, then the name should be general. If with any one type of it, it is advisable to outline the range of services provided with its help.
Assess the target audience and pricing policy. For an agency dealing with luxury, expensive housing, a name that contains the wording “affordable housing” will not be suitable. On the contrary, if you are selling simple apartments, it is stupid to use the word “elite” in the name of the company.
Determine what services the company will provide. Selling or renting a home, or both. It is desirable that the name, if not as fully as possible, then at least partially indicates what exactly you do.

5 criteria for the best name

Speaking about the name of a real estate agency, it is important to note several nuances:

The name must indicate the type of activity of the company. For example, Real Estate Agency “Your Home” or “Real Estate for You”. A potential client must understand that the company is engaged in real estate, and not in carrying out repair work or providing cleaning services.
Do not use abstract phrases and words when choosing a name, the meaning of which is not directly related to real estate. For example, few people will contact the real estate agency “Kupidon” or “Mishutka”.
The name must be remembered. Even if a potential client passed you by for the first time because he didn’t have the time or opportunity to contact you, he will remember the name and find you on social networks or the city directory.
Use of pronouns. Sometimes the use of pronouns in the name significantly enhances the impact on a person. Compare the titles “A Better Home” and “Your Best Home.” In the first case, we are talking about an abstract house, in the second case, concretization is already observed. It is this difference that a potential client perceives on a subconscious level.
Brevity. Brevity is the soul of wit. The shorter the name, the faster and easier it is to remember.

Develop several options for names and consult with friends and family about which option seems best to them.

Experts advise additionally checking the compiled list of names through a search engine. It is quite possible that in your region there is already a real estate agency with a similar, or even identical name.

Approaches to developing a name

There are several approaches to developing a name.

Use of foreign words. Today this is one of the most popular methods. Names in English are often used, for example “City Streets ». It's worth noting that you should use words and phrases that you know exactly what they mean, otherwise, using two fancy words to create a phrase that doesn't make sense can end badly.

Interesting fact: According to recent studies, Russians are not very friendly towards companies with a foreign name. The reason for this is that not everyone speaks a foreign language at a sufficient level and can translate the name, and the older generation, moreover, finds it difficult to remember such a name.

Using association methods. That is, the name should directly state the type of activity of your company. For example, “Square Meter”, “Rental House”, “Howl’s Moving Castle”.
Using the indirect association method. That is, the name should indicate the quality of the services provided: “Comfort”, “Elite”, “Garant”.
Use of georeferencing. For example, if your agency is located on the 20th floor, you can use the name “20th Floor”. If you have opened an office on Pushkin Street, then the option “Real Estate Agency on Pushkin” is possible.
Indication of the owner of the company. For example, “Evelina’s Apartments”, “Best Real Estate from Vasilisa”.

Examples of the best and beautiful names

If you cannot come up with a name yourself, pay attention to the options presented below. Perhaps one of these will suit you:

My home
Den
World of Apartments
Your Footage
Arend Arendovich
Road to home
Real Estate Connoisseurs
Housing problem
New address
Your corner
I want an apartment
Happy new home

Video: How to come up with a name for a company?

You can learn more about approaches to naming from the video below. It examines five main approaches to choosing a company name, including a real estate agency. The specialist gives a number of useful tips on choosing a name and offers his own, most successful options:

When choosing a name for a real estate agency, it is worth considering several factors - it should reflect your type of activity, be simple and easy to remember, and most importantly, not repeat the names of real estate agencies already existing in your city or region.