The versatility of the agency for organizing and supporting holidays lies in individuality. Agency staff must be able to create a festive microclimate both for a small holiday (family dinner, children's birthday) and for holidays with a large number of guests (weddings, anniversary celebrations, industrial corporate events).

Holiday agency: pros and cons

The modern market for organizing festive events is one of the most dynamically developing. It is in constant demand.

The agency acts as an intermediary between the customer and the contractor. The costs are usually small, the costs are covered by the customer. The agency retains “pure” commissions, the size of which depends on its own reputation, the “scope” of the celebration, and the financial capabilities of the customer. Forming a sole proprietorship is preferable to forming an LLC. At the initial stage, this makes it possible to save on opening an official office and maintain the necessary staff. Negotiations can be carried out over the telephone, meetings - on the customer’s territory or neutral.

One positive thing is that the organization of the holiday and all the coordination activities of the event are concentrated in one hand - the agency. In this case, unforeseen moments or disruptions occur less often during festive events.

TO negative The human factor applies, because when any “emergency” situation arises, the right decision must be made competently and quickly. The lack of experience and established joint methods of working with representatives of the original genre and professional florists, camera operators and photographers will create initial inconveniences.

How to develop a business plan

Before you begin to implement your own plan for opening a company for organizing holidays, it is necessary to carefully study the existing market for such services, with maximum use of the existing market conditions and with minimal financial investments, to predetermine the services that are in greatest demand.

Agency doctrine

Having studied the existing market for the planned services, it is necessary to decide on future customers:

• private individuals;
• medium and large businesses;
• private entrepreneurs.

At the same time, have a strict concept of holiday directions:

• wedding celebrations;
• employee corporate events;
• celebrations dedicated to the anniversary;
• holidays for children of different age groups;
• themed parties;
• events with a banquet.

It is better to start a newly created business with holidays that do not require large financial costs and fuss. Such events include organizing children's parties with a small number of children. A well-prepared and conducted event like this will create a positive image of the agency and the opportunity to expand the services provided.

Premises and equipment

When starting to organize a business for holding various types of holiday celebrations, it is advisable to choose office space in a prestigious area. Reputable clients are unlikely to contact a company that does not have its own office. And this will definitely affect future earnings.

The design of the agency's office must be approached with full responsibility: place photographs from successfully held events for public viewing, provide the opportunity to show the client video recordings of celebrations and holidays or photographs in slide mode. The design of the room plays an important role: light colors of interior decoration, selection of furniture that is comfortable for the visitor and its rational arrangement. Proper finishing and placement of advertising materials is evidence of the high professionalism of the agency’s staff.

The room should be cozy, conducive to conversation, and not huge or cramped. You can have a small separate room for negotiations with a client. There should also be a computer with an Internet connection and a telephone and fax. A copy machine will also come in handy.

When selecting premises for an office, it is advisable to have a separate room for storing props, equipment and structures for mounting the stage, costumes, projection screens and projectors, and musical equipment. Such a room does not have to be combined with an office: possible options need to be calculated and found cheaper.

The holiday agency must have its own transport, preferably a minibus. This will avoid additional costs when delivering props, “support group”.

“Personnel decides everything”

This expression belongs to a famous politician of the past, but it is also relevant in relation to the agency being created.

It is necessary to have a highly qualified manager on staff who will sell services (search for clients, advertise the agency). A good screenwriter is the key to the success of any holiday. Writing a script for a specific customer, generating ideas and implementing the main concept of the agency is the main field of activity for a screenwriter.

A good entertainer, who could equally well be the host of official celebrations, a toastmaster at weddings and anniversary celebrations, a mass entertainer at children's parties, is the personification of the entire agency.

A highly professional photographer or videographer can work for an agency under an employment contract.

Promotional activities

During the initial period of an agency's work, taking care of the dissemination of information is very important. Distribution of advertising business cards, booklets, and advertisements in local media will also be suitable for these purposes. Posting information in social networking groups related to a given region has a positive effect.

A couple of corporate events, anniversary or wedding celebrations held at the highest level will trigger word of mouth. Participants will post photos and share their impressions on social networks - this type of “advertising” should not be discounted. Rumors about the quality of order execution being “excellent” will work no worse than any print advertising.

It’s a good idea to open a website for an agency for organizing holiday events. In the age of the widely used Internet for any information, a potential customer begins searching for offers there. A colorful and brightly designed website will attract attention. And detailed information about the types of services provided with detailed descriptions, video and photographic materials, contacts for feedback with the agency manager will only increase the attraction of potential clients.

Estimated Costs

The presence or absence of competing firms affects the payback period. In any case, it is not recommended to reduce advertising costs, because, as you know, advertising is the engine of trade.

Approximate annual expenses:

• rent of office space – 400,000 rubles;
• rental of premises for warehouses – 150,000 rubles;
• utility bills - 80,000 rubles;
• renovation of office space – RUB 100,000;
• purchase of office equipment and details – RUB 150,000;
• wages of full-time employees – 400,000 rubles;
• payment for hired workers – 150,000 rubles.

Total expenses: 1,430,000 rub.

Revenues, payback, profitability

In the initial months of the agency's work, a large influx of customers is not expected. During this period, with proper and high-quality organization of festive events, income will not exceed 50,000 rubles. from order. With the acquisition of experience and a positive reputation, the number of orders will increase, and the agency’s income will constantly increase.

When implementing 6-7 orders per month, the payback period for the initial investment will not exceed 15-18 months.

The practice of organizing the work of this type of agency shows that it is necessary to start with “easy” holidays (children’s parties, corporate events for small groups) and gradually move on to complex ones – weddings, anniversary celebrations.

With high-quality preparation and holding of holidays, regular updating of the repertoire, payback periods will decrease and profitability will increase.

Having studied all the above issues, weighed the possibilities and scrupulously calculated financial assets and liabilities, and responsibly drawn up a business plan, you can begin to implement it.

In this video, an experienced entrepreneur shares his observations and practical tips on how to competently run a business such as organizing holidays and celebrations.

Holiday agency registration

Anticipating questions from the fiscal authorities, it is necessary to register the enterprise, which will ensure activities in the legal framework of the Russian Federation.

The legislation provides for two types of registration for beginning businessmen:

• limited liability company;
• individual entrepreneur.

Registration of an individual entrepreneur is carried out by the tax office upon provision of information about personal data, an application accompanied by a copy of the receipt with payment of the state duty. In this case, the entrepreneur is the full owner and manager of his business.

It is carried out when several people contribute a certain share to the fund of the future agency and will have equal rights.

Sent to the local government for registration of the future agency:

• original minutes of the constituent meeting of the future LLC;
• information about each founder;
• LLC charter with existing annexes;
• application for registration of a limited liability company for holding holidays.

After registration with self-government bodies, the LLC must be registered with the tax service, social insurance fund, and compulsory health insurance fund. Make a seal, stamp and open a current account in a banking organization.

Features of holiday agencies

The demand for such services in large cities is much higher than in small settlements. In small localities, the agency will experience a shortage of customers, which means the payback period will increase.

Relying only on private clients means running the risk of not being in demand due to the high cost. In this case, it is better to focus the agency’s attention on corporate and children’s events, which have been gaining popularity lately.

Increasingly, agency services are being used when there is a need to entertain people of different ages and different interests. First of all, these include weddings, presentations and corporate events of employees and clients of companies, graduation parties.

What services can the agency provide?

When organizing a holiday business, it is not necessary to focus only on the full cycle – “from start to finish.” Various options are possible:

• Participate in the design of venues for conferences, trainings, any type of meetings and events. For this purpose you will need a good designer, ingenuity and a little imagination.
• At the request of the customer, prepare a script for any festive event.
• Organization of festive events in natural conditions.
• Conducting video and photography.
• Organization and holding of various gaming and competitive events during corporate parties, children's parties, and weddings.
• Exclusive treats: preparation of dishes not on the menu of restaurants and cafes.

The list of services provided by the agency can be expanded. It is necessary to have professionals in every direction.

Possible risks for the business of holiday agencies

Like any type of business, organizing and holding holiday events involves certain risks and difficulties.

Dependence of demand on the season. A business based on holding only children's parties is most susceptible to this factor. There are much fewer of them in summer than in winter. To rely only on children's events is to doom yourself in advance to a cyclical mode of operation.

“Planned” risks. Such risks are associated with traffic problems (participants of the performance got stuck in a traffic jam), emergency power outages.

All these “glitches” will be easily and simply “sorted out” by a highly qualified event host: with jokes and jokes with a smile on his face, he will distract the audience from temporary inconveniences.

Helping to spend leisure time, relaxation, and holding a festive event with memorable highlights is the primary task of agencies organizing and holding festive events. The more detailed the scenario is drawn up, the high-quality team of performers is drawn up, the higher the bar for the agency’s popularity, the higher the income, the shorter the payback period.

Today, almost any holiday at home, at work or in various public organizations is accompanied by bright decorations, the presence of animators and artists, as well as various unique competitions and sweepstakes. Decoration and organization of the event are considered one of the most important elements for a high-quality, fun and unusual celebration. Therefore, a modern agency for organizing holidays can become a source of good income. At the same time, an entrepreneur can engage in an exciting and fun business, during which he will embody his unique ideas and ideas.

Company services and possible clients

The holiday organization agency offers its clients numerous services, among which are:

• organization of various types of holidays and celebrations;
• choosing a banquet hall suitable for a specific number of people and specific customer requests;
• creating and conducting a variety of entertainment programs;
• compiling a festive menu in accordance with the wishes of customers.

Some potential categories of clients of this organization can be identified:

• private individuals who organize personal celebrations (this may include a birthday, anniversary, wedding or other holiday for family or close relatives and friends);
• companies who need to hold corporate events that correspond to their status, which can be organized on various occasions (the company’s birthday, New Year, February 23 or March 8, as well as other significant dates can be celebrated by all employees of the organization).

Market research

If we talk about how to open an event planning agency that will be in demand and popular, then for this it is important to provide relevant services, as well as give potential clients exactly what they need.

To do this, you must first draw up a detailed business plan for a company organizing holidays, and also pay a lot of attention to marketing research using modern methods and technologies.

Market analysis will provide the following information:

• whether there are competitors in a particular region;
• what services and prices they offer, as well as what unique activities they offer.

It is important to create an agency that will stand out among similar organizations. To do this, you need to recruit experienced staff and offer unique services at affordable prices.

Business registration process

Companies organizing holidays are opened quite rarely, since it is beneficial to register an individual entrepreneur in the first stages of work. It is important to choose the right OKVED codes: it is recommended to use 92.72 and 92.3 here.

Registering as an individual entrepreneur is very simple. You will need to pay the state fee, prepare a TIN, an application and a copy of your passport. These documents are then brought to the tax office.

To open a holiday agency, you do not need to obtain a license or any other specialized documents or permits.

Purchase of equipment and elements for work

The business plan of a company specializing in organizing holidays takes into account that it should always have at its disposal various items and materials that are necessary for holding a variety of celebrations.

The purchase of specific equipment depends entirely on the chosen direction of the company’s activities. This may include various balls and decorations, chocolate fountains or other elements.

Choosing a place to work and creating a material base

There are no special requirements for the location of the agency. Since it is only important that it is possible to easily place various equipment, details and other elements needed in the work in the existing premises. There are other recommendations for the premises where the holiday agency will be located:

• It is desirable that it be located in the city center.
• The area of ​​the room must be sufficient. Do not forget that it will be necessary to allocate office space (managers who meet clients will be located here) and a utility room. It is in its area that the equipment used in the process of organizing holidays will be stored.
• It is necessary to decorate the office in a non-standard way, since all clients who will come here must initially evaluate the capabilities of the company’s employees.
• Since many potential clients prefer to contact exclusively successful agencies to organize their corporate meetings, it is recommended that employees be periodically sent to training centers. Diplomas, letters of gratitude - all this inspires confidence and increases the level of the agency in the eyes of the customer.
• There should be convenient and ample parking next to the building.
• Outdoor advertising should be bright and eye-catching.

Recruitment of personnel for work

Animators must be able to “get used to” any role

How to open a holiday agency from scratch that will be in demand from the very beginning? To achieve this, it is important to have creative, interesting and bright employees in the organization who will be able to present the company’s services in an engaging manner and will also cope well with the assigned tasks. The following features can be highlighted:

• If a company specializes in designing and directly holding holidays, then its staff should have a lot of employees: singers and musicians, photographers and videographers, magicians and florists, as well as other specialists in a certain field of activity. All this will affect the wage fund.
• With a small initial investment, there may be no employees at all. In this case, cooperation can be based on attracting the necessary specialists from outside when orders are received. This form of organization is considered the most optimal for start-up companies. However, there is a risk that you may not find the right people at the right time, and there is also a high probability of collaborating with non-professionals.
• The mixed option is considered the most optimal. It involves the formation of a core staff that will have the most in-demand and necessary specialists, but other professionals can be attracted as needed for various orders.

Business advertising

When opening a new agency, it is necessary to carry out a competent advertising campaign. Here are the most effective actions:

• creation of the company's official website;
• cooperation with large companies in the city, which will be offered services for holding celebrations and corporate events by telephone or personal meeting;
• high-quality outdoor advertising;
• posting advertisements and distributing them in high-traffic areas;
• advertising on billboards in the city;
• promotion of services on local radio.

You can use only one promotion method or all at once.

Financial calculations

To open an event organization agency from scratch, you will need quite a significant initial investment. In addition, considerable amounts of money will also be spent monthly. It is important to accurately make all calculations in order to determine the payback period and possible profit from the activity.

Table. Capital investments

Table. Monthly costs

A business that involves organizing holidays can generate an income of about 800 thousand rubles per month. However, this is only possible with the organization of a high-quality advertising campaign and fame. Net profit can reach 280 thousand rubles. If the business is run correctly, the initial investment can pay off within six months of operation.

There are enough festive events in the life of every person. These are birthdays and anniversaries, weddings and their anniversaries, the birth of a child, promotion at work, etc. If you plan to celebrate a celebration in a large company, then holiday organizing agencies can come to the rescue.

Their responsibility includes not only entertaining the audience during the banquet itself, but also decorating the room, organizing video and photography, choosing a menu - The more services an organization offers, the higher its earnings.

First you need to register a legal entity: or, since an individual can provide only one service for organizing holidays - for example, as a toastmaster.

If a whole team decides to organize the holidays, then it is better to arrange everything according to the law. In addition, for individual entrepreneurs and LLCs it is provided - only 6% versus 13% for the income of individuals.

When filling out the application you need indicate the type of activity. You can designate it as “Providing services to the public” or make it more specific, there’s nothing wrong with that.

Cost of registration of individual entrepreneur ranges from 5,000 to 10,000 rubles depending on the region and the choice of counterparty. If you do everything yourself, you will have to pay 2000 rubles.

Afterwards you need to find suitable premises. It is not necessary to place it on the “red line”, but it should not be placed somewhere on the outskirts either.

On the contrary, it should look very respectable and even festive. You should create a feeling of joy in the client from the very first steps.

So, the office can and should be decorated with balloons, multi-colored ribbons, firecrackers, etc., paint the walls in a pleasant, discreet color, and hang photographs from corporate events.

The cost of renting an office in a city with a population of one million on a not very busy street is about 15-20 thousand per month, on the central streets it reaches 45-50 thousand. In small towns it is possible to find an office and 5-10 thousand rubles per month.

Repair cost depends on the state of the office. You can simply decorate the walls, hiding the shortcomings of the building - then it will be much cheaper. 5 thousand rubles should be enough.

The next point: purchasing equipment. No holiday is possible without a microphone, speakers, musical instruments, amplifier, and power source.

You need to have at least "gentleman's set" of the sound engineer, so that sound of sufficient power can be organized.

Don't forget about transport. Only with the help of a car (or better yet, a minivan) is it possible to deliver equipment to the venue of the holidays. If you don’t have your own car, you can buy it on credit, lease it, or simply rent it.

What services do you offer?

Traditionally, the holiday agency offers:

• Holding corporate events, birthdays, anniversaries and other celebrations. You will need at least a presenter and a screenwriter. This can be a single person - the so-called toastmaster. In addition to him, the team should include: a vocalist, a musician (guitarist, accordion player, etc.), a sound engineer, a dance group. You can have a permanent staff, you can attract creative people from time to time. The latter scheme is used most often, since it is permissible to limit yourself to a one-time payment. There is only one difficulty: the person may not be at hand at the right time. Therefore, you need to have several creative freelancers in mind.
• Decoration of the holiday venue. Here you will need a designer or decorator who will decorate any room artistically and at minimal cost. By the way, this is not always required, so You need to clarify this point with the customer.
• Script writing. Some agencies only deal with the development of the holidays themselves, and the customer brings it to life with his own resources. Ready-made scripts are purchased by other agencies. Anyway, This service must be included in your price list.
• Organization of holidays in nature. This has its own specifics: you need to translate the equipment, figure out how to power it, protect it from bad weather, and properly organize the sound. That's why away holidays are more expensive.
• Photo and video shooting. The team may have a full-time photographer or cameraman who accompanies the creative team everywhere, but usually the agency searches for a suitable specialist on its own. It is better to use already established connections and take a proven photographer with you to the banquet. The cost of shooting is always paid separately, but the agency can include the average cost of services in its price list.
• Organization of quests in reality. This is a new fashion trend that is gaining momentum. The point is to offer guests a real adventure instead of banal entertainment. For example, they need to get out of a locked room. This form of celebration does not imply a feast. But you can offer to conduct a quest at the banquet site. For example, act out a murder scene and offer to figure out which of the guests is the killer. The appropriate roles must be assigned in advance. The closest analogy to such quests is the game “Mafia”.
• Cooking. We are not talking about the menu that is presented in any cafe or restaurant. If there is a chef on the team, he can cook for the guests. You can offer exclusive home-cooked dishes: exotic sweets, sushi, surprise candies, etc.

The more different and creative services an agency offers, the better: more clients appear, they provide more reviews, and the cost of services can be increased.

How to promote an agency?

For a holiday agency, the main thing is reputation. To promote yourself at the initial stage, when no one knows about the new company, you need to use all means of advertising:

• You can limit yourself to block advertising in weekly newsletters, but this is ineffective. It is better to order an advertising article from journalists, in which the agency tells what services it offers and at what price, and provides reviews from satisfied clients. It is better to place the article in information newspapers or entertainment magazines.
• Radio. For radio, it is necessary to come up with a bright and creative audio advertisement that best characterizes the leading vocalists and musicians of the agency. It’s good if you can get it in advertising “voice” of a famous person in the city.
• There is a whole field for activity here. You can organize a website with customer reviews and fragments of speeches, bright photographs and price lists. However, it is more effective to unwind groups on social networks. It is precisely this kind of activity that can launch “word of mouth”, which brings the lion’s share of new clients to holiday agencies.
• A television. It is better to order a commercial for it from specialists or order it yourself. It must contain snippets of performances, show all the artists and presenter, include one-second reviews from clients.

It’s a good idea to get a well-known media person on your team - for example, a local vocalist or a famous entertainer. Not only can an advertising company be built around his personality, but he also will independently bring those clients who have previously worked with him, and this will expand the potential audience.

Naturally, don’t forget about handing out business cards and leaflets. Guests are present at every performance of the holiday agency. They are already a “warm” audience, as they have seen the band perform and know what they are capable of. Therefore, you need to leave a memory of yourself in the form of contacts.

To expand your repertoire, it’s worth maintain relationships with various dance groups and show groups in the city. You can hire them to organize a holiday show for a piece rate payment.

Active interaction with talented people supports the agency’s image, allows for the introduction of new items in the organization of the holiday, make concert programs more interesting and rich.

Even one person, attracting familiar showmen from time to time, can independently organize unforgettable holidays - the main thing is to take an advance payment from the client and not go beyond the budget.

The main stages of opening a holiday agency

1. Opening a legal entity or .
2. Purchasing a suitable office small area, renovation and decoration of the premises.
3. Buying what you need equipment: amplifiers, microphones, speakers, Purchasing a car (rent or own) or concluding a contract with a carrier company.
4. Compilation trial scripts, thinking over the concept of holding holidays, developing business cards, booklets, advertising posters and leaflets.
5. Carrying out casting for the purpose of selecting artists for performance.
6. Negotiations with media people offer of cooperation.
7. Adoption first orders, holding trial holidays with friends and good acquaintances.
8. Launching a website and maintaining groups on social networks with photo and video reports about what is happening.

Business plan for an agency for organizing holidays

Initial costs

• registration of a legal entity – 10 thousand rubles;
• room renovation – 30-40 thousand rubles;
• purchase of necessary equipment – 100-150 thousand rubles;
• development of an agency logo, printing of signs, advertising banners – 10-15 thousand rubles;
• creation of business cards, booklets and other printed materials – 5 thousand rubles (approximately 1000 pieces of each item);
• development and launch of a website plus registration of groups on social networks – 10-15 thousand rubles;
• purchasing stage costumes, makeup, etc. – 20-25 thousand rubles.

Thus, at the start you need to spend about 200 thousand rubles.

Systematic expenses

• rent and payment of utilities for office space – about 20 thousand rubles per month;
• payment for hosting and costs for site and group administrators – about 5 thousand rubles per month;
• car rental or use of carrier services - by agreement, about 1000 rubles for one trip (including loading and unloading of equipment);
• decorative elements for decorating a room - from 1 thousand rubles depending on the complexity and requests of the celebration organizer;
• – from 1 thousand rubles per performance;
• printing photos - from 5 rubles for 1 piece;
• carrying out an advertising campaign - from 30 thousand rubles per month;
• taxes – 6% of profits.

Income

• for the complete celebration (toastmaster, games, performance of artists) – from 15-20 thousand per evening;
• organization of photo and video shooting – from 5 thousand rubles;
• preparing a photo album with 50 photographs or a video film lasting 30 minutes – from 3 thousand rubles;
• hall decoration - from 1 thousand rubles (it is necessary to take approximately a 50% markup from the original cost of goods);
• development of individual scenarios for specific audiences – from 5 thousand rubles;
• development and implementation of interactive games – from 5 thousand rubles;
• cooking - 50% markup on the cost of products.

Total: Costs for one performance with 3 hired artists performing 2 performances each, with full decoration of the hall and preparation of a birthday cake, with the invitation of the agency’s own photographer, amount to 8-10 thousand rubles. Income per performance: 30-45 thousand rubles.

Thus, the average profit from one performance will be about 20-25 thousand rubles.

In a big city, naturally, there will be more orders. If you perform at least 3 times a week (for example, every weekend and one weekday), you can earn money in a month about 240 thousand rubles. Monthly costs for renting a car and office and running an advertising campaign – about 60 thousand rubles.

Thus, the monthly profit may amount to 180 thousand rubles. Don't forget about taxes - 6% of the proceeds will have to be given to the state. In the design case this is 10,800 rubles. As a result, the net profit is 169,200 rubles.

Of this amount, it is necessary to set aside part of the funds for Unexpected expenses, part - for updating and repairing equipment, part - for purchasing new costumes, purchasing copyrights for scripts, songs, numbers, etc.

How to start an agency for organizing holidays - details in the video interview:

To start a thriving business, you need to find the area that is currently most in demand.

This is exactly what an agency for organizing holidays belongs to. This is an original and profitable business that is actively developing in the modern market. Where to start working in this area?

Official registration

It is perhaps difficult to imagine a more interesting activity than organizing holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct activities. First of all, you need to register as a legal entity or entrepreneur (your choice).

To determine the form of a business entity, consult with a qualified lawyer. For example, when choosing an LLC, it will be possible to include in the papers the founders-partners who made an equal share of the investments. The PBOYUL form does not require such founders.

Basic documents for registering an enterprise include a charter, an application to the registration authority; for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out at the tax service, social and compulsory health insurance funds.

Selecting a room

Before creating an agency for organizing holidays, you need to decide on the location of the office space. This is where clients will place an order, come to see the portfolio and actors, and communicate with the director of the company. As such a territory, you can use either a specially designed apartment or a rented office.

The company can be located anywhere, but it is much more convenient for clients if it is located near the center and directly from the places where the organization of the holidays will take place. The business plan should take into account rental costs, which may be slightly higher than when using premises in a residential area. But in the central part of the city there will be a much denser flow of people, which means the number of potential clients will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you need to immediately think about advertising. It is worth developing advertising booklets that can be distributed through mailboxes and left in stores, beauty salons, cafes and restaurants.

In addition, you need to make business cards, post posters around the city and plan a celebration dedicated to the opening, at which potential clients will immediately be able to see the high level of quality of the services provided. Without all these measures, a business may face a period of downtime in its first weeks of operation.

Recruitment

Where to start a business organizing holidays? Another point is the selection of employees. These should be talented artists of different genres, for example, a clown, singer, theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of clients.

Some sample works should be created in advance so that visitors can familiarize themselves with them and make sure that a similar style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when an agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, a costume designer may well be responsible for makeup.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. The average agency offers its clients the organization of children's parties, for example, matinees, organizes parties for individuals, and plans leisure evenings, as well as seminars and conferences.

For each of these proposals there must be a ready-made turnkey script, from which clients can judge the approximate course of events at the event they have ordered, and a list of actors or animators with their photographs. If possible, the customer should meet and communicate with them in advance.

What will you need for the office?

There may be very little office equipment. To successfully conduct business, several computers with an Internet connection, as well as a fax and copier, will be enough. The office can accommodate managers who will work with the client base.

To organize holidays and events you will need equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, for example, microphones, amplifiers, speakers. All this can be rented for the first time or purchased used goods.

Partnership Opportunities

To reduce costs in the first months of activity, as well as get the opportunity to get a free source of advertising, try finding a company for partnership.

A company that works on decorating rooms and halls for holidays and themed parties is ideal. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services at once, which is convenient for both them and you. And if the partner company has already established itself in the market, this will be an additional incentive for success for your company. By placing information about the services of a partner company on business cards, advertising brochures and websites, you can distribute information about your agency to an impressive number of potential customers completely free of charge.

When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without any problems. This does not require a holiday agency at all.

The business plan can cut costs on rent or printing, but personnel should not suffer in any case, this is the only way you can create a strong and friendly team. Take some aspects of your work easier, because collaborating with creative people does not imply a strict schedule. Unplanned situations will arise constantly; no organization of holidays can do without it.

A business plan should allow for deviations and innovations precisely taking into account this particularity of this area of ​​entrepreneurship. Be prepared for the need for constant investments; at the first stage they are simply necessary for the growth of your business. Try to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.

Just don’t grab onto everything at once; it’s better to ideally work through one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but also exciting at the same time.

Working with clients

To keep your business afloat, it is not enough to carry out holiday decorations perfectly. The business plan must include the costs of the website, which will be created with the assistance of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its importance cannot be underestimated.

In addition, for a constant increase in the number of clients, it is necessary to make so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and special parties.

There can be no trifles in this; it is important to take an unconventional approach to communicating with all types of customers. Gifts for the holidays, video presentations of scripts - all marketing methods will be good for attracting attention to your agency and for highlighting it among all others.

Start-up costs

To start, you won’t need much money; five thousand dollars will be enough. Part of these funds will be spent on employee salaries, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be used to rent premises.

If funds allow, you can purchase it, but such expenses are no longer included in the budget start plan. A laptop that can be used to show clients video recordings from events already held by the company will come in handy.

Having purchased everything described above, you can confidently begin working in the field of organizing holidays. If you have a creative streak and have been able to find your own creative approach, profits will quickly appear, justifying everything that was spent on the agency in the first months of its existence.