We are opening a pharmacy. How to correctly draw up a business plan for opening a pharmacy Algorithm for drawing up an advertising plan for a pharmacy

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Anyone who has initial capital, time, and most importantly the desire to engage in this business can bring a pharmacy business plan to life. And there is almost no doubt that the pharmacy business is profitable. Medicines and related products are needed by people of different professions, age categories, and residents of cities and villages. That is why a pharmacy can be safely established in any area, near residential areas.

Do you need an example document for opening a pharmacy? It is on our website, where useful, specific projects related to different sectors of life are collected. Here you can study the thoughtful calculations for establishing a pharmacy and begin to put them into practice. The project immediately indicates what will be needed for the pharmacy, what investments will be required, what the payback will be and other data.

When purchasing a document to open a pharmacy, you must immediately clearly understand where your project will be carried out and who will work there. This can be either a small pharmacy kiosk or a full-fledged pharmacy, where in addition to medicines, cosmetics and products for children, young mothers, disabled people, pensioners and other categories of citizens will also be offered.

Interested in the finished document? Then study it on our website, and it will be a specific document, useful in its accuracy and reality. Will the project be profitable? This will largely depend on your desire, perseverance, how responsibly you approach the matter, how you work and what you offer to people.

Is it profitable to open a pharmacy? If you think about this question, statistics alone will not be enough. Figures indicate that the domestic drug market is increasing in volume by 20% annually. But this does not mean that if you decide to open a business - your own pharmacy, you will be among the successfully developing companies. It is incredibly difficult for newcomers to the pharmacy business to gain a foothold in this niche.

The problem is that large pharmacy chains have cornered most of the market. And for single players who decide to open their own pharmacy, organizing a small business poses a problem due to high competition. One of the necessary conditions for opening a pharmacy business is significant initial investment. In order to open your own pharmacy in Russia, you will need at least 50 thousand dollars at a time - this is a business with a fairly high entry threshold. When opening a pharmacy, the assortment must be constantly replenished, as a result of which the total amount of expenses during the first months can reach 300-500 thousand dollars.

At the same time, organizing a business activity to open a kiosk or a pharmacy store does not promise any excess profits. The turnover in one pharmacy outlet in a large city rarely exceeds 20 thousand dollars.

Recently, entrepreneurs planning to create a pharmacy business are increasingly thinking about how to become a partner in a pharmacy or pharmacy chain that already has its own name. For example, many pharmacy chains in Western Europe have been franchising for a long time. Russia is also adopting this experience. Opening a pharmacy alone is difficult, and numerous tips on business forums touch on the topic of franchising.

For a businessman planning to open a pharmacy from scratch and wondering where to start, it makes sense to pay attention to well-known pharmacy brands. Suppliers of large chains offer franchisees various terms of cooperation. The franchising departments of such pharmacies help partners with opening a pharmacy and developing their business on the terms of mutually beneficial cooperation. Problems such as preparing regulatory documentation for trade in a pharmacy outlet, including statutory documents, obtaining permits to open, after confirming that the pharmacy’s premises comply with licensing requirements, are much easier to solve if the business opens under the wing of a well-known pharmacy chain.

The industry affiliation of pharmacies dictates serious requirements for opening your own pharmacy, pharmacy kiosk or point. The list of documents that are required to start activities is very extensive. In this regard, many beginning businessmen have difficulty going to forums in search of answers, finding out whether it is possible to open a pharmacy without a license, how to open a pharmacy, what is needed for this, what documents are required and whether the requirements are high.

At the same time, the easiest way to find competent recommendations on all these issues is in a professional example of a business plan for opening a pharmacy with ready-made calculations. In it you will find all the necessary information that interests a novice businessman.


So, you have decided to open a pharmacy or pharmacy. Where to start, what is needed for this and most importantly - what is the difference between a pharmacy and a pharmacy or other format for selling medicines? The peculiarities of the pharmacy pharmaceutical business are such that an entrepreneur, first of all, should figure out what he wants to open: a classic pharmacy, a pharmacy, a kiosk or a store. This is very important, since the basic requirements for opening a pharmacy kiosk differ significantly from the requirements for premises for a classic pharmacy.

When planning to open his own business - a pharmacy business, an entrepreneur is guided in his choice by several indicators. For example, the organization of a pharmacy involves the sale of prescription drugs, but a kiosk or stall does not. When calculating whether it is profitable or not to open a pharmacy or stall, this factor should be taken into account. A significant reduction in assortment, as a rule, negatively affects the efficiency of trade. Licensing conditions for a pharmacy or pharmacy also differ. Even such a detail as the rationale for choosing a supplier in a pharmacy depends on which format you choose.

The pharmacy business today is a lot of subtleties and nuances that relate to the requirements for the premises, its location, regulatory documents on the assortment of a pharmacy kiosk or point. The pharmacy market provides a huge selection of business development options, but it is very important to make the right choice. You can open a pharmacy in a government office or in a shopping center - both options can be profitable.

The requirements for opening a pharmacy kiosk and a store are completely different, and on forums they often discuss which type of business is best suited for individual entrepreneurs. You need to proceed from your financial capabilities and your own preferences. Some people dream of creating their own pharmacy chain in the future, while for others the ultimate dream is a pharmacy in a village. It is certainly easier to collect documents for opening a pharmacy, since the requirements for opening such a retail outlet in Russia are not as high as in the case of creating a classic pharmacy. The costs in these two cases are also not comparable.

Favorable placement of a retail outlet is of great importance. As a rule, when deciding what type of house to set up a pharmacy in, a businessman also thinks about how to choose the most active location. Opening a pharmacy is a little easier - it can be placed in a shopping center, in the metro or in a medical facility. On the other hand, only in a classic pharmacy it is possible to implement an open display format, the relevance of which has recently become maximum.

To make such a difficult choice easier, use a competent sample pharmacy business plan - a kind of step-by-step instructions that explains in detail how to open a pharmacy business from scratch, where to start. What should be the algorithm of actions for opening a non-chain pharmacy, what does the area of ​​the pharmacy depend on - you will find the answers to all these questions in the business plan.


Pharmacies are almost always a profitable investment of money - this is or almost so the majority of entrepreneurs who decide to invest their capital in this business think. But this opinion quickly changes once they are faced with the realities of this market. Pharmacy activity is associated with a huge number of difficulties, which not every businessman can overcome.

When opening a pharmacy business, you need to calculate all its pros and cons, the cost of opening and profitability, and only then make a decision. What is needed to open a pharmacy from scratch, what expenses will be required, where to start? First of all, to open a pharmacy in Russia, you need to collect a package of documents to obtain a license and all permits to conduct this activity.

The organization of commercial activities of a pharmacy, pharmacy business begins with the study of industry standards for opening and functioning of a pharmacy organization, a package of documents for opening a pharmacy. After getting acquainted with the pharmacy, the essence of sales accounting and other nuances of this business, the time comes to solve the main question: how to attract customers in a highly competitive environment? And in this situation, the decisive factor becomes service, as well as the provision of additional services to customers.

Opening your own pharmacy business or pharmacy branch will be profitable if you carefully consider your customer service system. According to statistics, one pharmacy per 4,000 people is enough to meet the needs of the population. Otherwise, the pharmacy’s profitability falls, despite the fact that the required range of goods is available at the pharmacy, and even sympathetic and friendly pharmacists are unable to save the situation.

Regardless of where you decide to open a pharmacy - in a residential area or in the city center, on what area - 70, 75 or 100 sq. m. meters, you will be guaranteed the attention of buyers if you are able to provide attractive conditions for them. For example, by creating a unified information and referral service when opening a pharmacy chain, you will help the client quickly find the necessary drug. If a certain medicine is not available in one branch, the buyer will be prompted with the address where it can be purchased. This is also beneficial from the point of view that the buyer will purposefully go to your pharmacy.

A service such as an individual order will help demonstrate attention to the client. When you first order goods to a new pharmacy, you may not cover all the needs of customers. If some medicine is not in your range, you need to write down the client’s coordinates, find the medicine he is interested in and place an order. Many buyers will certainly be pleased with the availability of such a service as home delivery. This is especially true during periods of mass infections.

What profit will the pharmacy business bring to entrepreneurs? It’s difficult to say, but one thing is certain: maximum income is guaranteed if the entrepreneur follows the advice given in a competent pharmacy business plan. It contains step-by-step instructions for opening a pharmacy and tells you how to make it beautiful and attractive to the buyer.


What sanitary standards and rules does the pharmacy comply with, and what must be observed?
Is a license required to open a pharmacy?
How much money do you need to open a pharmacy, how much does it cost?

Organization:
Location, where to open a pharmacy - premises and its rent, how to choose premises?
Pharmacy equipment and equipment
Staff for pharmacy business

Marketing:
Sales of products
Advertising

Financial plan:
Investments (calculations for opening, equipment, personnel, purchase of goods, taxes)
Payback, is it profitable to open a pharmacy?

Option to open a pharmacy as a franchise, pros and cons, investment, payback

Prospects for the development of pharmacy business:
1) Opening your own laboratory for the production of tablets and medicines
2) opening a veterinary department in a pharmacy
3) opening a small pharmacy in rural areas

Opening a pharmacy business requires awareness of this area. Today there are many pharmacies, as well as grocery stores.
Therefore, in order to stand out somehow, you need to have good advertising. But, at the same time, this business will never lose its relevance. Because there is always a demand for medicines, as well as for food.

Who can open a pharmacy, what education is needed? Is it possible to open a pharmacy without pharmaceutical education?

According to state legislation, the owner of a pharmacy, as well as the staff, is required to have a pharmaceutical education. A diploma is confirmation of completion of higher or secondary specialized education. Additionally, the manager must have relevant continuous work experience as a pharmacist for at least 3 years. In the case of secondary specialized education, such experience must be at least 5 years. In addition, you must have a specialist certificate. These rules are provided for by licensing requirements for those who wish to start a pharmacy business.

But there is another option. You can open an enterprise for a third party to manage a pharmacy. For example, establish an LLC and hire a person with a pharmaceutical education to serve as director of the company.

Sanitary norms and rules for pharmacies.

In the process of carrying out pharmaceutical activities, all pharmacies and pharmacy points must be guided by the relevant sanitary standards and rules. Failure to comply with these requirements is punishable by law. Responsibility for compliance with the following standards rests directly with the head of the organization.

There are sanitary requirements for the design and placement of pharmacies, requirements for equipment and decoration of premises, requirements for the improvement of premises, as well as for cleaning and hygiene of the organization’s employees.

Sanitary requirements for the design and placement of pharmacies provide for the following points:

The pharmacy can be located either in a separate building or on the first floors of residential buildings;
- it is mandatory to have two entrances: separately for visitors and separately - a service entrance for unloading and loading operations;
- availability of a platform for vehicle access;
- the presence of several zones in the room: for customer service, staff workplaces, a room for storing and unpacking medical supplies, an area for storing medications that require special conditions, a restroom with a mandatory washbasin, a utility room where staff belongings can be stored or receptions can be carried out food.

Sanitary requirements for equipment and decoration of the premises:

The finishing of the floor covering should provide for the possibility of frequent wet cleaning using disinfectants;
- if the shop windows or windows of the room are located on the sunny side, then special protective devices (awnings or blinds) must be provided;
- vents or window openings that are necessary to ventilate the room must be equipped with special nets to prevent the entry of dust, dirt or insects;
- a prerequisite is the presence of special bactericidal lamps to carry out regular disinfection of the premises.

Requirements for the improvement of the premises include the following aspects:

Mandatory central heating;
- it is preferable to equip the room with special, smooth-walled radiators, which are the easiest to carry out the cleaning process;
- the possibility of ventilating premises in summer, winter and spring-autumn using vents or window openings;
- during the heating season, the air temperature should not be less than 18 °C;
- the presence of artificial lighting in the pharmacy is mandatory;
- when organizing lighting, preference is given to incandescent fluorescent lamps;
- it is necessary to have a water supply in the room with cold and hot water supply;
- the presence of sewers to remove water runoff, and garbage containers to remove solid waste;
- solid waste must be removed at least twice a day.

Sanitary requirements for cleaning and hygiene of employees include:

The premises must be wet cleaned daily using special disinfectants;
- once a month, wet cleaning of windows, vents and window openings should be carried out using soap or disinfectants;
- during the thaw period and during the warm period, wet cleaning of windows outside the premises is carried out;
- at least once a week, wet cleaning of cabinets and shelves where medications are stored is carried out;
- sinks and lavatories must be disinfected daily using separate cleaning equipment (special markings must be provided to distinguish them);
- premises workers must wash their hands before starting work, have special clothing (robe, cap, gloves if necessary and a protective gauze bandage on the face). It is prohibited to leave the pharmacy in overalls;
- there should be no foreign objects at the employee’s workplace, as well as in the pockets of work clothes;
- each employee of the organization must have a special book in which data on the results of a medical examination must be regularly entered. This document gives the right to work in an organization of a similar direction;
- workers who have diseases that do not allow them to work in the pharmacy sector should be sent for treatment. And only after confirmation of their recovery is permission to work resumed.

What documents are needed to open a pharmacy?

To open a pharmacy, you must contact the sanitary-epidemiological service and provide the following list of documents:
- document confirming identity and identification code;
- statement;
- original and photocopy of the “Certificate of Registration as a Legal Entity or Individual”;
- Extract from the Unified State Register of Real Estate;
- a document that confirms the right to ownership of the premises that will be intended for the pharmacy;
- BTI plan;
- an agreement for disinfection, washing clothes and the possibility of destroying fluorescent lamps;
- a document confirming the possibility of conducting an inspection of workers;
- medical records of employees;
- production control plan;
- data with measurements of the room microclimate.

By submitting the above documents, you must receive in return a sanitary passport giving the opportunity to open a new pharmacy, as well as a special permit to locate a business facility.

The next step is to contact the fire department to obtain a special permit.

To do this, you must provide the following list of documents:

Documents that confirm the availability of funds for fire safety;
- certificate of state registration;
- fire safety declaration;
- a document with prescribed measurements of the insulation resistance of electrical wires;
- pharmaceutical license.

Is a license required to open a pharmacy?

To conduct pharmaceutical activities, it is mandatory to open a license. This procedure takes about a month on average. The following documents are required:

Certificate of registration of the enterprise;
- statement;
- extract from the Unified State Register of Real Estate;
- a document confirming registration with the tax service;
- receipt of paid tax fee;
- certificate of specialist of the head of the organization;
- document confirming ownership;
- personnel work books;
- a document confirming the right to use the equipment;
- permits obtained from the SES and fire service;
- characteristics and plan diagram of the economic activity object.

How much money is needed to open a pharmacy?

The answer to this question depends on several aspects. First of all, the chosen type of pharmacy plays a role. There are several of these: a pharmacy, a store or kiosk, a manufacturing pharmacy, a pharmacy of prepared drugs. Additionally, it is worth assessing the size of the organization and its location.

The funds that will go into starting a business will be spent on the following: purchasing display cases, cabinets, shelving, medicines, safes, furniture, refrigeration equipment, computers, software, renting premises, processing all necessary documents and marketing activities.

For example, opening a pharmacy kiosk in a residential area of ​​the city can entail an amount of 10-12 thousand dollars. Opening the same pharmacy kiosk, only in the central part of the city, will cost about 17 thousand dollars. If we talk about a pharmacy store, then the amount will be much higher. For a residential area you will have to pay about 20-27 thousand dollars. A store in the center will cost from 30 thousand dollars and more, depending on the size of the premises.

Organization and arrangement of a pharmacy.

Location and premises.

After receiving all the necessary documents, you can begin choosing the location of the pharmacy. First of all, it is important to focus on its size, type and potential buyers. For example, if you want to open a small pharmacy with a standard range of products (essential medicines and the most popular drugs), then you should choose a residential area of ​​the city. It is better to choose a place close to a bus stop, grocery stores or in places where there are more crowds of people. If you have chosen elite and expensive products and are going to offer consumers exclusive and expensive drugs, then you need to choose the city center or its business district. When choosing any location for pharmaceutical activities, it is best to focus on places where a large number of people will pass daily: the market, metro, transport stops and other similar areas.

You can rent premises either in a separate building or on the ground floors of residential premises. But for an elite pharmacy, it is still better to opt for a separate room in order to prepare a separate and comfortable entrance for visitors, as well as brand the room itself according to the style of the pharmacy.

When choosing the premises for a pharmacy, you must first focus on the square footage. For a medium-sized pharmacy there should be at least 80 sq. m. It is also necessary to focus on sanitary standards: the presence of heating, water supply, sewerage, electricity, air conditioning.

Repairs and equipment of the premises should be easy to clean regularly. Another positive point will be the presence of a fire and security system. At the same time, an important condition is that the pharmacy must be separate from the premises of any other organizations.

For normal operation of a pharmacy you will need a minimum amount of equipment. It includes:

Cash registers and special software;
- racks, display cases and counters for storing medical supplies;
- closed cabinets and refrigerators (for medicines that require special storage conditions);
- safes (if there is a need to store drugs with narcotic effects);
- computers, tables, chairs and other indoor furniture.

Only if you have all the above equipment you will receive a license to create a pharmacy business.

Staff.

After purchasing the necessary equipment, you can begin recruiting personnel. The requirements for pharmacy employees are quite high. All pharmacy employees, with the exception of cleaners or security guards, must have a higher pharmaceutical education. Some workers require a certain amount of work experience. For example, the head of an organization must work as a pharmacist for at least 3 years. This rule also applies to his deputy. Additionally, once every 5 years, a procedure for improving the qualifications of all personnel must be carried out. Because modern drugs are improving every year, and people often come to the pharmacy not only to buy medicines, but also for advice. Therefore, it is important to retrain pharmacy workers.

The number of staff directly depends on the size of the pharmacy itself. If we take into account a medium-sized pharmacy, then for the normal operation of the enterprise you will need:

Manager and acting manager;
- receptor-controller (responsible for receiving the goods);
- analytical chemist (responsible for product quality);
- defector (responsible for storing the goods);
- assistant (engaged in independent preparation of drugs);
- pharmacist or handler (sells medicines).

If the pharmacy is small, then the staff may be smaller or one person may perform two positions.

Marketing and sales of goods.

To determine the most necessary product items, you should monitor and become familiar with the drugs that are in greatest demand for a given period. Another profitable option for purchasing goods is direct cooperation with hospitals. In this case, you will provide the buyer with exactly the product that the doctor will prescribe for him. But such agreements require additional investments. To maximize profits, you can offer related products: cosmetics, baby food, accessories, orthopedic products and much more. At the same time, you can set absolutely any markup on such goods.

In order to somehow stand out, a small pharmacy needs to constantly pursue an active advertising policy. The main factors that attract buyers are advertising and flexible pricing policy. Of course, you can carry out active marketing activities and use all advertising tools: newspapers, magazines, the Internet, radio, television. But not always such activities can attract a lot of buyers and bring the desired profit. Today there are enough pharmacy points and people often do not have a question about where to find a pharmacy. Therefore, sometimes it is better to use simpler actions. They won't cost you as much.

For example, if you decide to locate a pharmacy in a residential area. Then it is best to orient people with signs, signs that will be visible and can guide consumers. You can also reach your audience by handing out leaflets or through mailboxes. You can also distribute discount cards and set a small discount percentage, create a website for ease of use with the ability to order or reserve goods. Additionally, you can offer customers high service and good advice. All of the above actions will subsequently prove to be more effective and less costly.

Financial plan.

There are major costs that opening a new pharmacy will entail. It is on their basis that it is necessary to calculate the financial plan.

For a medium-sized pharmacy, you may need the following expenses:

Rent of premises for 2 months - from 1.5 to 5.5 thousand dollars;
- carrying out repair work (if necessary) - up to 3 thousand dollars;
- purchase of commercial equipment - up to 7 thousand dollars;
- purchase of refrigeration equipment - $400-700;
- purchase of cash registers - $150-300;
- additional equipment if necessary - about 1.5 thousand dollars;
- documentation and taxes - $150-400;
- advertising and outdoor signs - about 2 thousand dollars;
- other expenses - $600;
- wages of employees - from 700 to 1.2 thousand dollars monthly;
- purchase of necessary goods - from 10 thousand dollars and above.

To open a medium-sized pharmacy business, you may need between $27,000 and $31,000. Having invested such a sum of money, it is important to understand the profitability and possible risks of the business.

Profit from a pharmacy will depend on many factors: the location where you decide to locate the pharmacy, the size of the area or population, competition, as well as rent and pricing policy. According to experts, opening a pharmacy or pharmacy is quite profitable, even under conditions of high competition. For example, the turnover of a small pharmacy will be approximately $30 thousand. Taking into account monthly expenses, we get a net monthly profit of 3-5 thousand dollars. In this case, you can recoup the initial investment in 1 year. A large pharmacy can generate profits of $150,000 or more. But her monthly expenses are much higher. Therefore, with proper and competent organization of work, you will recoup the investment in six months, maximum a year.


But even if the pharmacy’s payback is slower, opening a pharmacy still remains a profitable business, given the growing demand for various medicines from year to year and the active development of this industry. Most often in the Russian Federation, the profitability of pharmacies fluctuates around 10%. Of course, this is not an impressive amount. But, if the development of a pharmacy is in the hands of an experienced businessman, then you can get a much better result. For example, it is pharmacy chains that provide the highest profits. Since they have good advertising, are located in many areas of the city, have an attractive discount system, as well as a low pricing policy.

Opening a pharmacy as a franchise.

Large pharmacy chains often offer businessmen to start their pharmaceutical business in partnership with them. For this purpose, a franchise agreement is used. This method of cooperation remains one of the easiest ways to start your own business. The meaning of this agreement remains the following: the opportunity to use an already well-known brand to create your own pharmacy. This agreement obliges you to plan your business in accordance with established rules. This is a certain size of the room, type of service, work schedule, features of the organization, and more. Considering the points described above, we can highlight the positive and negative aspects of developing your own business under a franchise agreement.

Positives include the following:

Minimum costs for marketing activities;
- reduced risks of unsuccessful business;
- assistance in promotion;
- low pricing policy and competitive prices for medicines;
- reliable and trusted suppliers;
- advertised and recognizable products;
- training in basic business standards, trainings;
- assistance in obtaining a license to open a new pharmacy.

It is worth highlighting the negative aspects of running this business. First of all, it is important to note the high price of purchasing a franchise of a well-known brand. It is also important to note the restrictions on conducting various activities, which excludes the possibility of independent development. Additionally, you must independently look for premises in accordance with the requirements of the contract, as well as hire a specified number of personnel and agreed upon equipment.

It is important to note that each specific network can dictate its own rules and offer unique terms of cooperation. For them, as for you, development and profit making are important. But it is still possible to allocate an average investment for organizing a pharmaceutical franchise business on the following conditions:

Lump sum payment - from 1.5 thousand dollars;
- royalties - from 2 dollars;
- the size of the investment, taking into account the opening of one pharmacy on an area of ​​more than 80 square meters. m - 20-30 thousand dollars.

At the same time, franchising can provide the following conditions: ensuring the supply of goods from leading distributors, training staff, organizing advertising activities for a new point, support at all stages of creation and development, as well as other points that may differ for each pharmacy chain.
According to experts, even taking into account the large initial investment, this business can pay for itself within a year. But this figure is influenced by many factors. Additionally, in the pharmacy franchise business, it is worth choosing the right staff. This is, first of all, not education and work experience, but the ability to find an approach to each buyer - communication data. Professionally organized customer consultation is the key to running a successful pharmaceutical business.

Prospects for the development of the pharmacy business.


The pharmaceutical industry, like any other, can be developed to increase the profit of the enterprise and, accordingly, increase the interest of potential clients. When opening a new pharmacy, you can think about developing the following areas:

Opening of our own laboratory for the production of medicines;
- additional opening of a veterinary department;
- opening an additional pharmacy store in a sparsely populated area.

Opening of our own laboratory for the production of tablets and medicines.

Opening your own laboratory for the production of medicines is quite a promising direction. Not every pharmacy can offer such a range of services, especially if we talk about a sparsely populated area. It often happens that a consumer who wants to buy drugs of this type suffers in search of a point where they are produced.

Therefore, by opening your own laboratory, you can safely count on an additional flow of clients, and, accordingly, greater profits. Additionally, it is important to note that such medicines can provide great competition to advertised foreign analogues. Therefore, it is important to conduct an advertising campaign so that the consumer knows about the new opportunities of your pharmacy. Additionally, it is worth contacting hospitals and medical centers to talk about the new strategy for your business. And also, if possible, talk to doctors so that they recommend your pharmacy to people in need of such medications.

The only point is that it is important to calculate the entire cost of the equipment, which is better: purchase it or rent it. It is also important to take into account additional expenses for renting a special room, working personnel, equipment for storing medicines, and necessary equipment. Most often, this industry entails large expenses, but, according to experts, this offer remains quite profitable and cost-effective. Full payback, in case of correct and competent development of the direction, can pay for itself in a six-month period.

But, before you make the final decision to open your own laboratory for the production of medicines, it is important to monitor the market in order to know exactly which specific medicines may be in great demand. On average, this direction can increase revenue up to 30%.

Opening a veterinary department in a pharmacy.

The additional opening of a veterinary department can also lead to profit. According to the results of the survey, about 20% of residents of our state have pets, which are your target audience. This means that almost every fifth buyer has a pet and can buy the necessary medications for it. It is important to note that even during periods of crisis, people continue to take care of their pets. Therefore, the veterinary department can generate stable income over a long period of time, since any animal, just like a person, needs to be regularly maintained in health.

This department can be opened on the territory of the pharmacy. Since all the necessary equipment, as well as inventory for storing veterinary medicines, is already present, all that remains is to involve additional personnel in the work, as well as purchase additional racks and a display case. Accordingly, it will be necessary to purchase veterinary drugs. You can also contact your distributors for the supply of medicines for people on this issue. According to experts, all investments can be recouped in 1.5 years if the advertising campaign is properly organized.

Opening a small pharmacy in a rural area.

Opening a small pharmacy in a rural area can provide a stable income for quite a long period. First of all, it is worth highlighting the main positive and negative points. The advantage is that most often in rural areas there is no competition. Village residents have to go to the nearest regional center for medicine. If you open a pharmacy in a village, then all its residents, as well as, possibly, people living in neighboring villages will immediately contact you. Additionally, it can be noted that the pricing policy for medications will be dictated by your pharmacy, which allows you to set the maximum markup for the product. But it is worth noting a negative point - this is a narrow circle of potential buyers.

But the sale of essential medicines and the most popular drugs can bring significant profits. But this area can be developed a little by offering customers goods for children, cosmetics or household products. Investments in this business will not be as large as compared to opening a pharmacy in a big city. But the payback period may be at least a year, due to lower turnover.

Business results.

The pharmacy business, even taking into account the slow payback period, is worth the effort and money invested in it. Because constantly stable and high demand for medical drugs is the basis for running a successful pharmaceutical business!

Video on how to open a pharmacy:

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People tend to get sick, some resort to folk remedies to heal, but many prefer proven medicines. Therefore, we can safely assume that our ready-made pharmacy business plan will have priority among the city’s population. In addition, you can purchase not only medicines in pharmacies; there are a number of related products that will help develop immunity and protect a healthy human body from viral infections.

An example of a pharmacy business plan with calculations can be used not only as a guide for, with its help you can get a loan from a banking institution or attract investment funds from the state as support for small businesses.

Characteristics of the future project

A typical pharmacy business plan from scratch includes general information, namely:

  1. This pharmacy business plan can be implemented in any city, even if its population does not exceed 250 thousand people.
  2. The premises to be used as a pharmacy must have a total area of ​​85 square meters. Of this, 65 square meters should be designated for retail space.
  3. It is best if the project is implemented in a residential area.
  4. The pharmacy will be built from scratch by the owner of the future business; the land for construction will be leased.
  5. You can make sales using a counter type.
  6. The pharmacy's opening hours are from 9-00 to 19-00.
  7. It is planned to hire five employees.

To open, you must have an amount of 2 million 857 thousand rubles. Of this amount, we plan to issue 2 million as investments to support small businesses, the rest of the amount can be invested by the business owner.

Performance indicators

If we consider the pharmacy business plan from an economic point of view, then every month the profit will be 116 thousand 579 rubles, and the return on funds invested in the business will occur no earlier than in two years.

Means for implementation

At the implementation stage of the future, the project needs to invest:

  • Purchase all the necessary equipment for trading - 97 thousand rubles. This amount will include the purchase of shelves for goods, a display case, a refrigerator for storing medicines, as well as a safe for storing narcotic drugs.
  • Carrying out construction work on the construction of a building intended for a pharmacy - 1 million 500 thousand rubles.
  • The interior decoration of the premises will cost about 80 thousand rubles.
  • You will also need to install water supply, heating, sewerage system, electricity - 100 thousand rubles.
  • There must be a fire protection system and air conditioning - 60 thousand rubles.
  • To carry out activities, you need to go through the registration process and obtain a license to sell medicines - 80 thousand rubles.
  • Purchase of a cash register and equipment for employees – 40 thousand rubles.
  • To purchase an assortment of goods for the first time - 650 thousand rubles.
  • Unforeseen expenses are also possible in the process; it is worth setting aside 50 thousand rubles for them.

Thus, it will cost 2 million 857 thousand rubles.

We will register our future organization as “LLC”. Only one person will act as a founder. When registering a pharmacy, you will need to indicate the OKVED code, in this case we select only one code - 52.31 - sale of medicines, retail.


Tax system

For the system it is worth choosing an imputation - UTII. The percentage from this system will not be taken from profit or income, but depending on the total area of ​​​​the premises in which the organization is located. Since the area of ​​our premises is 65 square meters, monthly contributions to the tax fund will amount to 16 thousand 522 rubles.

Project implementation stages

  1. The organization will be located in a residential area and carry out its activities from 9:00 to 19:00.
  2. At the moment, a ready-made pharmacy business plan with calculations has begun the implementation process in the following points:
  3. The business registration process with the tax service has been completed.
  4. In order to rent a plot of land with a total area of ​​105 square meters, which is owned by the city administration, all the necessary documents have been collected. The municipal property management committee has already agreed on the location where the pharmacy is planned to be built. The lease agreement is planned to be long-term, for a period of five years, with the possibility of purchasing the land plot and re-registering it as the property of the business owner. It is planned to pay 80 thousand rubles per month under the lease agreement.
  5. Suppliers of modular buildings were found and a supply agreement was concluded.

Here we will look at an article about how to open a pharmacy, what is needed for this, how much it costs to open and an example of a business plan for this business.

The pharmacy business is growing every year and gaining more and more momentum. People continue to get sick as before, the cost of foreign and domestic medicines is increasing, people take care of their health and use preventive medications, and all kinds of advertising campaigns play a big role. The average pharmacy receipt contains quite impressive sums; medications have an average shelf life of two years. These factors influence whether pharmacies can be called a profitable business.

The modern market is widely filled with pharmacies, but if you approach it constructively, you can open a pharmacy from scratch near a shopping center, metro stations, medical institutions and other buildings with a large population concentration. Take care of the design of the premises, beautiful glass showcases, professional workers, and do not forget about feasible advertising, signage, name and reasonable prices.

Business plan - ready-made example

We present to you a free, ready-made example of a pharmacy business plan that will help you get started. The price range for opening this business varies between 20 thousand dollars for a pharmacy and 1 million dollars. - network of pharmacies.

Very often the price is too high, the seller wants to recoup all his investments and receive income. A profitable purchase comes down to finding a reliable consultant who knows the business. When buying a pharmacy, you must first of all choose a favorable location so that there are valid connections with suppliers. Indoor renovations, advertising, and personnel are also important. As you can see, buying a good business resource is quite difficult. Is it easier to organize a pharmacy business from scratch? This will also be quite problematic if you do not know all the pitfalls of this business, and you also need knowledge in the field of taxation, registration issues, etc.

If you properly organize your pharmacy business and plan, your estimated income will be $3,000-$15,000 per month.

How to open from scratch

So, let's look at information on how to open a pharmacy from scratch.

Planning future activities

To operate profitably, you need to have a good understanding of the specifics of the pharmacy business. So, there are pharmacy kiosks, regular points, pharmacies in the form of mini-markets or a chain. There are also differences in the assortment, so it is possible to sell only medicines, but you can sell medicinal and children's cosmetics, healthy food, diagnostic products, etc. Only pharmacies and points of sale are legally allowed to sell prescription drugs, so it is necessary to initially decide on the form of the establishment and the range of drugs. Also, a working pharmacist must be experienced in pharmacy activities.

Opening a pharmacy as soon as possible

The choice of premises, repairs, equipment, personnel - these components depend on you and, if desired, everything can be organized in a month. But the longest period at the beginning of activity is obtaining a license for a pharmacy. The chain is long and tedious: the local licensing commission, Moscow, federal, plus the conclusions of the SES and firefighters. It can take approximately two months to obtain all notifications, permits and licenses, and up to six months for an inexperienced person.

Advantageous location is the key to success

As already mentioned, for high customer traffic, it is necessary to successfully choose the location of the pharmacy, i.e. a place of large crowds of people. These could be metro stations, large residential areas, shopping and medical centers, bus stops, etc.

Please note that the success of this business depends 50% on the location of the pharmacy, 30% on the employees of your establishment, 10% on competition, the rest - advertising and pricing policy - is on you or the head of the pharmacy.

Team

It is impossible to have good money without a well-coordinated team. Everyone should have the same goal. You need to create favorable conditions for work from the pharmacist to the cleaner. Let people go to work at the pharmacy with pleasure. Organize corporate parties, bonuses, employees should have good pay. Compared to 2001, pharmacists' salaries increased by 80%. The personnel must have appropriate education and work experience is desirable.

A wide range of

Constantly expand the range of products offered in the pharmacy you have opened. Let you have foreign and proven domestic analogues on your shelves. Also enter cosmetics, healthy and baby food, mineral water, herbal teas, etc.

Computer equipment and other things for the pharmacy business

To quickly and efficiently serve your pharmacy's customers, you need to optimize your workplace with computer programs. Thanks to which, you will quickly track your order, its availability, apply discount programs, see the release of funds for new purchases, etc.

Don't forget about refrigerators, appropriate furniture, air conditioners and other amenities for customers.

Price question - how much does it cost to open?

If you rent a pharmacy, the lion's share of the costs will be rent, the next item will be the cost of equipment. When renting, be sure to draw up a lease agreement for at least 4-5 years, because the payback of the project is 2-3 years.

Break-even activity is sales at the level of 20-25 thousand rubles per day, the rest is your profit. If you are successful in business, your monthly turnover should be one million rubles.

A pharmacy with renovation of the premises will cost approximately 45-50 thousand dollars.

  • Rent – ​​from 5000 dollars
  • Repair – 20000
  • Trade and cash register equipment – ​​12000
  • Refrigeration equipment – ​​1000
  • Software support – 3000
  • Additional costs – 3000
  • Permits – 5500
  • External signs and other – 3000

How much does it cost to open a pharmacy? Total: $52,500.

You can also order recruitment services and business consulting.

Pharmacy services are one of the oldest types of business. Times have changed, morals have changed, but pharmaceutical establishments have always existed. Humanity, unfortunately, is most likely still far from eradicating all illnesses, which means pharmacies, as an attribute of society, will continue to accompany civilization.

Before we begin developing a pharmacy business plan, we will give a generalized view of this business. This will give an understanding of what an entrepreneur will face in establishing his pharmacy business. We will give general recommendations for writing a business plan, an example of calculations. In conclusion, several important reservations will be voiced, perhaps mainly of an ethical nature.

The pharmacy business is an area of ​​activity that is under close state control.

Errors, negligence, misunderstandings, and deliberate deception in the operation of an enterprise can lead to serious, negative consequences for all parties. Therefore, before starting planning, in addition to studying the legislation, it is advisable to consult with specialist pharmacists, or to independently study the topic in depth.

With proper planning, building a profitable business is possible.

Requirements for a pharmacy institution, types of pharmacies

Pharmacy activities require mandatory licensing. This is the most difficult and time-consuming part. It doesn’t really matter whether it’s a small kiosk or a whole branched network.

Obtaining a license requires:

  • requirements for reconstruction, equipment and equipment (water supply, drainage, ventilation, access areas, refrigerators, cabinets, etc.);
  • appropriate documentation, including requirements for lease (sublease) agreements;
  • requirements for specialists: pharmacists and pharmacists (their work experience cannot be less than 3 years);
  • if the form of ownership is individual entrepreneur, then the individual entrepreneur must be a certified pharmacist, otherwise register the enterprise as a joint-stock company.

And a number of other requirements (SES, firefighters, etc.). It takes from 2 months to six months to obtain a license.

Pharmacies are divided by type:

  • production (with and without the right to manufacture aseptic products);
  • pharmacy of prepared drugs (you can sell prescription drugs);
  • pharmacy (you cannot sell prescription drugs);
  • pharmacy kiosk (pharmacy point less than 20 sq. meters).

License requirements for all types of pharmacies are different. The minimum requirements for pharmacy kiosks, but the possibilities are sharply limited.

You can also enter delimitation by volume:

  • network of pharmacies;
  • large pharmacy points;
  • small kiosks.

A separate type of pharmaceutical business is online pharmacies. There are some peculiarities here. Lower selling prices due to the absence of additional overhead costs. Less trust from clients.

Download a ready-made pharmacy business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Pharmacy organization, market analysis

The pharmacy market is oversaturated. Because a ready-made pharmacy business plan should include well-researched production, organizational, marketing and financial plan.

The production plan determines the production of drugs, the necessary equipment, and the organization of drug sales.

Organizational – number and structure of personnel: pharmacists, promoters, drivers and other support staff.

A marketing plan for small dispensaries is not required. Enough advertising signs. Large pharmacies, and especially chains, will require a well-developed marketing policy: promotions, discounts, etc.

The financial plan summarizes all others and updates the plan. Since the main goal of organizing an enterprise is to make a profit. The financial plan should reflect the time to reach the break-even point and the profitability of the project.

The location of the pharmacy plays a significant role.

It is advantageous to locate a pharmacy within walking distance from where people live. Also in places of high concentration - train stations, shopping centers. At the same time, you need to clearly analyze and monitor the filling. The demand for goods differs slightly in different places.

In addition, before opening, you will need to carefully study the closest competitors in the area. Prices for goods in a newly opened pharmacy should be comparable to their neighbors.

Due to great competition, in order to increase profitability, in addition to medical drugs, it is recommended to trade in related products: shampoos, pastes, massagers, etc.

The larger the pharmacy, the more investments will be required and the more difficulties with obtaining a license and regulatory authorities. Depending on the intent of the enterprise, a specific pharmacy business plan should consider:

  1. Primary expected customer base. For example, pensioners who receive benefits and those leaving at stations need a different set of goods.
  2. Competitors' offers.
  3. Set of products, prices, discounts, location, advertising.

Additional features.

What related products can be offered in a pharmacy. Agreements with organizations and individuals to provide additional services, for example, measuring blood pressure, sugar, etc.

Example of pharmacy kiosk costing

Opening a pharmacy is a complex process. It is better to order a business plan from specialists or, as a last resort, search the Internet for one more suitable for a specific implementation.

Here, as a sample, we take a calculation from a small pharmacy kiosk.

Licensing is the simplest: there is no production, there is no sale of prescription drugs.

The room is small, about 10 sq. meters. Employees: 2 pharmacy specialists. No complex equipment is required: a cash register, a computer, a payment terminal. Equipment – ​​shelving. No marketing expenses required. From advertising - signs.

The markup for different groups of goods is not the same. For medicines it is usually 20-30%, for related products it can be up to 50-100%. On average we take 30%.

With 70 - 100 people passing through every day and an average bill of 200 - 400 rubles, we get: 14 - 40 thousand rubles per day. Per month: 400 – 1,000 thousand rubles.

The monthly profit can be: 50 – 300 thousand rubles. And the payback period is from 1 to 3 years.

Some notes on the pharmacy business

It should be emphasized once again that the pharmacy business is specific. And without an understanding of pharmaceuticals and state legislation in the field of drug sales, it is risky to engage in it.

In addition to this, there are three more clauses about not entirely correct business practices.

  1. It is a fairly common practice to sell various cheap alcohol-containing drugs to the appropriate audience in small pharmacies. This method makes small pharmacy stalls profitable.
  2. Sale of semi-narcotic, strong anesthetic and other drugs to the relevant contingent semi-legally. Also makes small pharmacy kiosks profitable.
  3. An agreement with clinics and doctors to write prescriptions for certain medications and refer clients for a fee.

If the first two practices border on criminal liability, then the latter has more of an ethical aspect. However, the use of such business methods lies entirely on the conscience of the owner.