According to the portal "Elite.ru", top realtors in Moscow, who are considered the stars of the profession, earn up to 100 thousand dollars a month. True, there are only a few such specialists. We learned how to become a successful realtor and earn millions from the millionaire agents themselves.
Who are millionaire agents?
According to estimates Chairman of the Russian Trade Union of Realtors Alexander Sankin 5% of agents earn 95% of all the money that circulates in the industry market. They deal with business class housing and commercial real estate. Their commission is 6% of the cost of the property. For comparison, the commission from a transaction with economy class properties is 3-5%.
So, if a country cottage costs 50 million rubles, the agent will immediately earn 3 million from one transaction.
How to learn this and how to become a successful real estate agent?
Secrets of a successful realtor
Read, communicate, exercise
Oleg Sviridov became a realtor just 5 years ago, and today he is already the “Best Agent” of 2015, 2016 and 2017 according to the Trade Union of Realtors of Russia. At first he worked in an agency, but after passing training by Alexander Sankin “Agent-millionaire in 90 days” mastered a new auction method of real estate sales, and everything changed dramatically in his career.
Now, in a team of like-minded people, Oleg is promoting project with innovative technology “Cashback in real estate”. One of the successful transactions was the sale of an elite apartment in Moscow worth 110 million rubles, from which I received a 6% commission.
Oleg Sviridov, co-founder of the REOB.RU project (Moscow):
– I think that the training was my most successful investment. Therefore, I advise you to attend such events, because there you can not only learn important things, but most importantly, communicate with successful realtors. You need to read a lot: both professional literature and books on self-development. For example, I made a list of books that I should read. And for self-discipline, once a week I post a summary of what I read in my Instagram. Very helpful.
Don't limit your horizons to just real estate - explore other areas of business. The “chips” that will be useful in our business can be taken from anywhere.
Communicate with clients live. It’s better to find a reason to talk to a person and establish contact with him 50 times a year than to ask his secretary to send him a standard Happy New Year greeting.
Promote your personal brand online
Tatiana Tarantsova in real estate since 1992, when the realtor profession was just emerging in Russia. During this time the agency "Clipper", where she works, has grown to a huge company with many divisions. It cooperates with 78 developers in Kaliningrad under long-term contracts and sells luxury apartments on the Baltic Sea.
Tatyana Tarantsova, Deputy General Director of the Academy of Sciences "Clipper" (Kaliningrad):
-To become a successful realtor, you need to follow trends. Today you need to have a YouTube channel and communities on social networks. Our company, for example, has a main account on Instagram. But this is not enough. Each agent also maintains his own professional page on social networks and promotes his personal brand against the backdrop of the company brand. We help each other with reposts and comments. All this brings popularity to both the agency and the specialists. Another piece of advice for beginning agents is to choose the right company and the right direction for yourself (sales/rental/economy class/elite, etc.) If you are starting from scratch, then do not work alone - learn from professionals.
Learn and master new technologies
Marina Popovidu has lived in Cyprus since 1998. At first she worked in construction companies, and in 2008 she opened her own agency, which deals with residential and commercial real estate, land plots and investment projects. One of her most successful deals recently brought her a commission of 250 thousand euros.
Marina Popovidou, head of AN Antaria Homes (Cyprus):
- Now is the 21st century, and if a person has ambitions, a lot can be achieved. Learn and implement new sales methods. For example, master . It helps track the history of interaction with the client, notifies about calls, and sends letters. I work in the system and notice how productive it is. While she does all the “little things” for the menu, I deal with exclusive contracts or communicate with clients, and don’t think about who I forgot to call. CRM saves time, which is the most valuable thing for a realtor!
Lyubov Vozhzhova sells real estate by auction method in Russia and Italy through its representative office. Acts as an expert on federal television channels.
Lyubov Vozhova, head of the First International Real Estate House (Moscow):
– I worked for a well-known agency, but the “Millionaire Agent” training turned my life around! After him, I opened my own company. Therefore, to everyone who wants to learn how to become a successful realtor, I answer: study, study and study! Every six months new sales methods and tools appear.
It helps me personally. It collects all applications, agents immediately call them and arrange a meeting with clients. In 80% of cases, exclusive contracts are signed immediately. It’s just that the client needs quick feedback at the first touch. This way you look like a professional in his eyes, and he is not afraid to trust you.
Five of the six agents we interviewed named using one of the rules of being a successful realtor. Some started working in it when there were no adapted versions for realtors. Over time, we switched to more convenient industry offers.
We’ll tell you what’s special about them using an example. cloud program from. The agent can:
- in one click, create a convenient one that will become your reliable assistant on the path to success. Get acquainted with the capabilities of the cloud service by signing up for a free trial subscription for 7 days.
Irina Davydova
Reading time: 6 minutes
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A real estate agent is a specialist who selects and buys real estate, and then sells or exchanges it. The job of a real estate agent is not easy. Let's look at what it takes to become a professional in your field.
How and where real estate agents work - professional responsibilities
Most real estate agents are in private practice and work for a private company for themselves. They also have to be entrepreneurs. Less often, but still, there are specialists whose place of work is a real estate agency, or an investment company, or any other organization whose activities are related to real estate operations.
To understand who an agent is, you need to know what he does.
The responsibilities of a realtor include:
Pros and cons of being a real estate agent today
In the modern world, the profession of a real estate agent is common.
The thing is that it has many advantages:
- Free work schedule. As a rule, specialists can start their working day at lunchtime or even in the evening, because many meetings with clients take place after 17-18 hours. This type of work is especially suitable for mothers with children. They can plan their day to spend time with family and work.
- High wages. Your salary depends not on the employer, who can find an argument and underpay you, but on you, on the number of transactions completed.
- Possibility to organize a workplace close to home.
- Lack of routine. Every specialist can draw up an agreement and conduct a transaction.
- New friends and contacts will appear.
- Communication with people.
- There are no age restrictions for employees - pensioners can also work in real estate.
- Opportunity to become a real estate professional.
- Possibility of taking advanced training courses.
- You can retrain as a realtor to a specialist in any other field.
There are also disadvantages to being a real estate agent:
- There is no fixed salary.
- Finding clients is very difficult.
- Earnings from the first or second transaction do not arrive immediately - after a month.
- Negative attitude from clients, as if realtors can deceive.
- There is no mark in the work book.
Perhaps, specialists who were able to get through the first six months of difficult work can confirm that it will be easier further. Since the contact database will expand over time, there will be more clients, some deals will “fall” on you.
How to become a real estate agent – training or courses?
In order to become a specialist in the field of sales, rental, and exchange of real estate, you should undergo training.
What kind of education does a realtor need?
- Higher education
Of course, Russia is full of universities that teach the skills of a real estate agent, but not everyone can have a higher education. There are many reasons: lack of funds, lack of time, etc. Having a higher education diploma for a realtor is cool, but the main thing to remember is that you can sit at your desk for a couple of years and never learn anything. A diploma in private practice is not important for an agent.
In order to become a realtor, it is not necessary to obtain a higher education. The most important thing in this matter is to learn to communicate with people and learn all the subtleties inherent in this profession. In this publication we will talk about how to become a successful realtor and discuss the main features of the business.
Who is a realtor
Many people believe that a realtor is an unclaimed profession, since options for buying and selling real estate can be found independently through advertisements. In fact, the services of such specialists are very popular.
A realtor is an intermediary who helps the seller find a buyer. In addition, he deals with paperwork and provides legal support for the transaction. Such a specialist will tell you where it is more profitable to purchase land for development. A realtor receives a certain percentage of commission for his work.
In the legislation of our country there is no such thing as a “realtor”. This profession is called a real estate agent. If you can’t decide, be sure to pay attention to this promising area of activity.
Rights and obligations
Before becoming a real estate agent, you should carefully review all professional rights and responsibilities.
A real estate agent has the right:
- Provide services in the real estate market in accordance with current legislation;
- Gain access to real estate and documents necessary to conclude a transaction;
- Advertise your services;
- Request information from the authorities involved in registering rights to real estate;
- Insure civil liability.
Realtors can also unite into organizations in accordance with the legislation of our country.
If you decide I want to become a realtor, you need to know that a real estate agent is obliged to:
- Comply with all requirements established by law;
- Represent the interests of the service consumer during the transaction;
- Avoid violation of client rights;
- Provide services to all consumers, without any restrictions;
- Inform clients about the consequences of the concluded transaction;
- Provide the client with the necessary information;
- Respond to all written requests from service consumers;
- Provide clients and authorized persons with permission to conduct real estate activities;
- Fulfill all duties established by law.
What should a successful realtor be like?
Each profession has certain character traits. You can undergo training and gain the necessary experience, but if you psychologically cannot cope with such work, it is better to look for another occupation. Let's figure out what it takes to become a realtor:
- Sociability and sociability;
- People like the skill;
- Presentable appearance;
- Competent, beautiful speech;
- Gift of persuasion;
- Ability to drive a car;
- Self-confidence.
Arrogant, boorish, or, on the contrary, too shy people have no business in this profession.
Education
To the question of how to become a realtor and where to start your activity, the answer is simple - with training. Since there are no special educational institutions that train such specialists, you will have to study on your own. There are many sites on the Internet that provide information on how to become a successful realtor for dummies. Carefully study all the intricacies of this matter and consolidate the theory with practice. To do this, you need to find a good real estate agency and get a job there. Under the guidance of experienced specialists, you will learn all the basics of this profession and gain the necessary experience. After this, you can go on a free swim.
Another option is to carefully study the video on how to become a successful realtor. Such videos are posted online by real professionals who have achieved great success in this field.
Working at an agency
Let's take a closer look at how to become a real estate realtor from scratch. Without experience and a certain amount of knowledge, opening your own company is pointless. Therefore, before becoming an independent realtor, you need to work for a certain time in a large real estate agency. It should have a large client base so that you can understand the essence of the work and evaluate its scope. When choosing an agency, consider the following factors:
- Location;
- How many years has the company been on the market?
- Customer reviews.
Don't pay attention to the number of employees. Agents receive compensation in the form of commissions for each completed transaction, so the company's staff can be very large. You can also inquire to work for a certain period of time under the guidance of a reputed real estate agency.
Independent activity
After you gain experience, you can open your own. So, where to start working as a realtor? Of course, with the registration of business activities. To work independently, it is enough to register an individual entrepreneur. If you want to open a company with partners, register a partnership.
In addition, you need to rent an office to work with clients. It is advisable to find a room somewhere in the city center. After this, you can start looking for clients. Recently, many people are looking for options for buying and selling on the Internet, so you need to create your own website online. Another effective way of promotion is free message boards. New offers are constantly appearing on them. Call each ad and offer your services. This will help you quickly develop your own client base. According to experts, real estate transactions are the most profitable option, so if you have any doubts, cast them aside and feel free to get to work.
Profit
We figured out how to become a realtor from scratch. Now let's talk about how much such specialists earn. If you make at least one transaction in a month, you can get 100–150 thousand rubles from it. Successful realtors receive over 300 thousand rubles monthly. In addition to earning money from buying and selling real estate, you can earn additional income by providing paid consultations to clients. No matter what you do, the most important thing is to take your time and not chase profit, otherwise you will make mistakes and be left with nothing. Experienced professionals usually do not take on transactions with a minimum commission, which will require a lot of effort and time. They are looking for options that allow them to earn a decent income.
According to experts, a small real estate agency pays for itself in 6–8 months. But, unfortunately, of all new companies, after a year of operation, only 10% remain on the market. As a rule, these are those realtors who are in no hurry to make huge profits. The rest, unfortunately, cannot withstand the competition and close.
How to become a successful realtor?
- Want to know how to become a better realtor and successful entrepreneur? First of all, understand that you are running a business. Working as a real estate agent is somewhat reminiscent of the work of ordinary brokers. In fact, realtors are independent real estate sales professionals who receive a commission for their work. Since you are a representative of a business, before you need to learn all the intricacies of doing business, and only after that you can start working;
- Before you do anything, plan everything carefully. If you act spontaneously, you may make serious mistakes in your work that are difficult to correct;
- Develop an effective advertising campaign and marketing plan. Since you will be responsible for your own money, you need to include calculations of expenses and profits;
- Be clear about the goals you want to achieve. This is an important point, so it should be taken into account by all beginners who are interested in how to become a successful real estate realtor. It can take six months from the start of your activity to the first transaction. So be patient and work hard. Determined people always achieve great success;
- Create your own financial budget. Before becoming a good real estate realtor with a decent income, you need to work hard to earn a reputation. Beginners may not make trades for several months, so you need to learn how to spend your earned money wisely;
- Find an experienced mentor who will share knowledge with you and provide useful guidance. This is the best way to become a real estate realtor yourself;
- Study the legislation carefully. This will allow you to avoid serious problems in the future.
Risks
Some people believe that there is nothing difficult in the work of a realtor. In fact, such activities are subject to serious risks. This is especially true for young professionals. Inexperienced realtors cannot evaluate a client at first glance, so they make serious mistakes in their work.
A huge number of transactions are constantly taking place in the real estate market, including purchase and sale, exchange and rental. Concluding agreements on such transactions often requires the provision of a large number of documents, and also has significant financial risks if the legal design is incorrect. Therefore, many participants in these processes prefer to contact intermediaries who have sufficient knowledge in this area and can select the most profitable option.
Who is a realtor
A realtor is a specialist who provides such services.
Real estate activity includes two areas:
- provision of consulting and information services on a particular transaction;
- direct participation in the transaction as an intermediary.
It is the second point that brings the main income to realtors, who receive a commission in the form of a pre-agreed percentage of the cost of the transaction.
Responsibilities of a realtor and his rights
At the moment, the activities of realtors are not regulated by any special legislation, subject only to the general provisions of the Civil Code. Therefore, it is impossible to clearly define the scope of responsibilities performed by a realtor.
If in most foreign countries a realtor only searches for clients and brings buyers and sellers together, then in our country the realtor often provides assistance in legal support of the transaction to the end.
In general, the activities of such a specialist include the following responsibilities:
- Search for clients whose interests he will represent. These can be both buyers and tenants, and the party offering the property.
- Providing the most complete information on a possible transaction to your client, including an initial assessment of existing real estate.
- Selection of real estate options that suit the client and demonstration of these objects if the client is a buyer or tenant.
- Checking the legal “purity” of the proposed object and the absence of various encumbrances on it.
- Assistance in collecting all necessary documents and completing them correctly.
- Negotiating with the other party to the transaction, assistance in drawing up the contract, support at all stages of the contractual relationship.
- Representing the interests of the client when submitting documents to government agencies and notary offices, concluding an agreement.
At the same time, the realtor is obliged to act exclusively in the interests of his client, and also to keep all information he receives secret, ensuring the confidentiality of the transaction.
Unfortunately, the rights of a realtor are also not specified due to the lack of relevant legislation.
Therefore, by and large, a realtor has the right to demand very little:
- receipt of payment specified in the contract for the provision of services in the event of a transaction;
- absence of financial liability to the client in case of any violations on the part of government bodies and persons representing them;
- reimbursement of actual costs incurred if the client refuses the services of a realtor.
Unfortunately, if the client for some reason decides to refuse to complete the transaction, then the realtor has no right to demand payment of a penalty. And the expenses incurred by him in the process must be proven by the presence of checks and receipts.
And in any case, such an amount usually rarely covers the time spent by the realtor on selecting options that are interesting to the client.
I would like to become a realtor - let them teach me!
So, how to become a realtor, and even? To achieve success in any field of activity, you need to spend significant time studying it, including theoretical foundations, as well as gain extensive practical experience.
A realtor in Russian conditions must have a whole load of knowledge in related areas:
- he must understand the legal intricacies of real estate transactions;
- understand the specifics of taxation in real estate;
- understand lending and insurance issues when purchasing or leasing residential or commercial premises;
- have the knowledge of a psychologist to deal well with people;
- have sales skills and understand the basics of marketing in order to promote the undertaking.
Since this profession officially appeared in our country not so long ago, training in this specialty has not yet been established at a decent level. Only in some educational institutions there is a similar profession - it is called “Expertise and real estate management.”
There are many more different short-term courses offered by small training companies.
Most beginners prefer to undergo training at real estate agencies. Many large companies offer internships and training upon hiring.
In this case, the future realtor receives not only theoretical knowledge, but also invaluable practice under the guidance of those who have already achieved some success.
Self-study of this specialty using free sources on the Internet or written publications is also possible, but will take much more time. In addition, this option can lead to serious problems due to ignorance of the legal intricacies of drawing up contracts and processing documents.
As a rule, this method can only be recommended to those who already have some practice in related fields. Also, self-study can be a way to get acquainted with the profession of a realtor in order to understand how suitable it is for a person.
What makes a successful realtor
As in any profession, the activity of a realtor presupposes the presence of a number of qualities, in the absence of which one can hardly count on success.
The most important of them are:
- High communication skills, the ability to find a common language with almost every person, negotiate and convince people.
- Perseverance combined with a sense of tact.
This is a special art - to strive for your goal and be able to persuade a client to conclude a deal without becoming intrusive. - Easy to get up and ready for a lot of travel, even on weekends and in the evenings.
- Ability to process large amounts of information. It is necessary to constantly monitor changes in legislation and analyze the real estate market.
- Good memory.
To get really good money, a realtor must have several transactions in development at the same time, the details of each of which should be remembered. - High resistance to stress and patience.
Competition in this market is extremely high, and clients often change their minds on the fly, so you need to learn not to take everything to heart and act even in unfavorable conditions. - Organization and punctuality.
In conditions of a free schedule, it is not so easy to force yourself to work, but a realtor’s earnings depend solely on the number of transactions concluded, and therefore it is necessary to have strict self-discipline.
This video will help you learn how to become a successful realtor.
Lone wolf or team player
Almost any beginning realtor is faced with the question of whether he should join a real estate agency or act at his own peril and risk. It’s worth saying right away that the second option is suitable only for those who have experience working with real estate and more or less understand the legal basis of its functioning.
To work in this area with zero knowledge and experience, it is better to try yourself on the staff of a large company.
The undoubted advantages of real estate agencies are:
- a name already known on the market that inspires more confidence than a new entrepreneur;
- a well-functioning system of training and internships, during which you can quickly learn all the intricacies of this activity;
- the opportunity to learn from other people's mistakes and use other people's experience;
- legal support, because in such companies, as a rule, there are entire departments of lawyers;
- there is no need to look for a room for negotiations, which is especially important with large clients.
The main disadvantage of such a start as a realtor is that a significant part of the commission received from the transaction will go to the agency, and the realtor himself will have to be content with a small part of the remuneration. However, at first, a novice intermediary in the real estate market is unlikely to be able to earn anything.
Moreover, very often the newcomer himself is used by his employer, because first of all, the new employee looks for clients among his friends and relatives, providing the company with an influx of new customers.
If a real estate agency is chosen as the starting point for a realtor’s career, you need to constantly be on the move and use every opportunity to gain new and useful knowledge. Communication with other employees will allow you to quickly learn the nuances of this work, get acquainted with common mistakes using specific examples, and make useful contacts.
Another important advantage of a large company for a novice realtor is that if the legislation changes, it will be much easier to adapt to new conditions. For several years now it has been planned to introduce a bill that would regulate real estate activities.
In the available options, there are proposals according to which only a member of a professional guild or association will be able to act as a realtor. And membership in such an organization is very expensive.
If a specialist works independently, then, on the one hand, he has the opportunity to receive the entire commission from the transaction without sharing it with the employer. However, at the same time, he is deprived of support and is forced to rely only on his own strength.
Every realtor should know...
To be successful in this area, you should adhere to several rules that will seriously help in promoting yourself as a specialist:
- Reputation comes first.
This is the main resource through which a realtor can reach real heights. - Loyalty to the client and actions in his interests are the key to the glory of a true professional.
- Honesty and reliability of the information that a realtor provides to a client may deprive him of immediate benefits, but in the future it will work in the name of the specialist.
- Information is the most important source of income.
Therefore, it is necessary to constantly update existing databases and learn about changes in legislation in a timely manner. - Punctuality and responsibility are two important components of success.
- Only active work can bring a realtor good income.
This is exactly the profession where you cannot sit idly by while waiting for a line of clients.
Working with clients
Real estate activity is directly related to communication with people, and success in this profession depends solely on how convincing the realtor’s arguments seem. The main feature of the work of such a specialist is that each client requires an individual approach; there is no place for a stream method of service.
In addition, a considerable number of people are simply afraid of realtors, because information about criminals often slips into the media, because of whom people lose not only their housing, but sometimes their lives.
Therefore, the main task of any realtor is to gain confidence in the client and convince him that the deal being concluded will primarily serve the interests of the customer himself.
There are several important points to note here:
- The first impression should be extremely positive.
It consists of the realtor’s neat appearance, his punctuality and his friendly attitude towards the client. - You should not impose your services too intrusively - this scares off clients.
It is also worth carefully using sales methods based on NLP (neurolinguistic programming) - many have already heard about such methods, and their use causes rejection. - The ability to listen to the client, and sometimes act as a “vest” if he wants to express accumulated problems, is a definite plus for any realtor.
The main thing is to turn the conversation in the right direction in time. - It is necessary to work through all possible client objections in advance and respond to them convincingly and confidently.
You also need to develop the skill of avoiding an open dispute with the client, giving him the opportunity to independently come to the necessary conclusions, quietly leading him to this.
How much can a realtor earn?
Of course, the issue of financial reward is one of the most interesting for anyone who is thinking about starting their career as a realtor.
It is worth saying right away that there is no general figure. The fact is that realtors do not have a fixed salary.
The monetary result depends solely on the number of transactions completed and their price.
Thus, there are several stages or directions in the field of sale and rental of real estate:
- rental of residential premises;
- rental of small commercial real estate;
- sale of housing on the secondary market;
- sale of new premises in the middle price segment;
- sale of large commercial real estate, as well as luxury residential apartments and houses.
As payment for his services, the realtor receives a commission, which ranges from 5-10% when selling real estate to 50-100% when renting out premises. It is clear that the amount of possible earnings varies not only depending on the type of transaction, but also on the region in which it is made.
Thus, the cost of an apartment in Moscow can be ten times higher than similar premises in a small town with zero demand.
The most successful realtors can count on impressive sums of several hundred thousand rubles per month, but there are only a few such “stars” in this business. The amount of 50-100 thousand per month (for Moscow), which more or less successful realtors earn, looks more realistic.
However, a significant part is forced to make do with single transactions, in which case their income may be even less than the minimum wage in the region.
We should not forget about the crisis, which has fundamentally crippled the real estate market. The number of solvent buyers decreased with an increase in demand, so the cost of one transaction decreased noticeably, and their number decreased.
It would be a good idea for a novice realtor to listen to the advice of experts in this field:
- A realtor cannot work in all areas at once; a narrow specialization is required, which will allow one to become a professional in a specific area.
After all, every niche requires a certain base of knowledge and skills.Thus, working with suburban real estate requires knowledge of the land code, and when selling or renting commercial buildings, you need to know the specifics of urban planning laws.
- You should not hope for quick profits and expect the promised mountains of gold immediately after starting your business.
As a rule, the first transaction is made a few months after the start of work, and real success can be achieved only after two to three years. - This job is by no means easy, you will have to put in a lot of effort and time to become a successful realtor.
What risks does a realtor take, as well as the pros and cons of this profession?
The work of a realtor is not stable and depends on how actively he can look for clients and persuade them to complete a transaction.
There are also a number of risks inherent in this profession that can fundamentally undermine the desire to make a career in this field:
- Uncertainty of legislation.
In 2016, it was planned to introduce the next version of the bill regulating real estate activities.Among other things, a proposal was voiced regarding a mandatory higher legal or economic degree to carry out this activity.
Unpredictability of working conditions creates significant risks. - Deception on the part of clients.
Often, a buyer and seller brought together by a realtor prefer to negotiate behind the specialist’s back so as not to pay a commission.The court, as a rule, takes the side of the deceived intermediary, but this requires evidence and time spent filing a claim.
It is also worth noting the main disadvantages of real estate activity:
- the long time required to complete the first transaction;
- lack of guarantees and airbags, instability of earnings;
- irregular working hours;
- huge competition;
- high levels of stress;
- significant responsibility for the concluded transaction.
However, not everything is so bad; the realtor profession also has clear advantages:
- free ;
- no salary cap;
- earnings depend only on the efforts made;
- the result of the work done is translated into monetary terms almost immediately.
Conclusion
During the short time of its existence in Russia, the activities of realtors have become overgrown with many myths.
Contrary to them, this job does not bring easy money; you need to work hard to earn money.
Starting a career in this field from scratch, you will have to spend a lot of time and effort before getting your first income.
To successfully work as a realtor, you need excellent knowledge of the legal framework of the real estate market, as well as the ability to communicate with and convince clients.
You can learn how to communicate with a client before showing an apartment from the video.
In contact with
The profession of a realtor attracts many people today, especially young people. The attractiveness of this profession for young people lies primarily in the fact that in this work young people see the prospect of becoming financially successful, and in the conditions of modern reality this is important. Therefore, there is a large flow of people interested in this profession. But does everyone manage to become a successful realtor? What qualities do you need to have to withstand market competition? How to become a realtor - is this question job seekers ask themselves?
Let us answer right away that this profession requires special dedication and patience before it begins to bring satisfactory dividends. As in any other profession, to become a professional, you need to work hard. And in the profession of a realtor, one must continue to study, mastering several related specialties at once - manager, lawyer, psychologist, analyst. If you are ready to work for results, then sooner or later success will come to you. But if you are interested in this profession only for the sake of financial results, if you just want to improve your budget and consider this work to be a temporary stage in your life, then you should not even start.
Realtor: where to start
When thinking about how to become a successful realtor, you should expect very high competition in this field of activity. There have been many people in this profession who, at some point in their lives, were left without work - teachers, accountants, etc. Many, having tried themselves in this business, left with nothing. But those who remained have turned into “business sharks” and they are not at all going to leave their positions and give way to you. When entering the real estate business, you must remember this.
Where should a new realtor start? Starting any business is never easy. Be prepared to work your way through incredible work, counting on decent rewards only in the near future, and do not expect to receive immediate “easy” money.
It may seem to many that working without the control of superiors, without specific instructions and requirements, which is the work of a realtor, is a very positive factor. However, not everyone is capable of independence and high self-organization - these are the qualities this job will require of you. Get ready for the fact that no one will prompt or instruct you.
In the work of a realtor, there is a lot of routine that you have to carry out, overcoming your own reluctance to do monotonous work. Such routine tasks include, for example, “dialing”, which must be carried out periodically, updating and adjusting the information base about the objects of sale. The better this work is done, the easier it will be for you when organizing transactions.
If you decide to master this profession, then first you need to decide: will you work alone or choose a real estate agency and work in a team. Working for an agency provides a number of significant advantages. Let's start with the fact that working in a team is easier. Be that as it may, they will explain to a beginner how to work as a realtor, will help you fill out the necessary documents and certificates. Belonging to a particular agency is always a positive factor, since the agency has an office with a very specific physical address where you can meet with a client, which cannot be said about single brokers. Clients have more confidence in agencies than in independent realtors.
In addition, in large agencies the principle of division of labor operates, that is, the realtor is mainly engaged strictly in sales and searching for clients, while other employees deal with registration and a number of accompanying tasks, which is very convenient.
Therefore, answering the question: where to start as a realtor, we can say that you need to start with choosing an agency. Your successful career depends on which agency you choose.
What should you pay attention to when choosing an agency?
- First of all, location matters. Clients more often turn to agencies that are located in a convenient location, which could be, for example, the central part of the city.
- Next, the age of the company matters, how many years the company has been on the market.
- Don't let the number of employees impress you. The fact is that there can be an unlimited number of employees in real estate agencies. An agent’s salary directly depends on his own deal; agents do not have salaries, and therefore maintaining any number of employees is not burdensome for the company.
So, the agency has been chosen. Now you need to know how to become a good realtor?
The first piece of advice worth giving is to start with your appearance. A good realtor always has an impeccable appearance. They trust such a person more; they want to sign contracts and conduct transactions with him. Updating your wardrobe is where a realtor needs to start first.
What a realtor should know
There is no unified training system in this area yet. Therefore, many agencies are ready to independently offer beginners their own training programs. First of all, such programs give the first idea about the real estate market, what kind of houses there are, how different types of houses differ from each other, how to conduct a transaction, what documents are needed to complete the transaction. Such classes provide basic information, the so-called starting point. Of course, such training programs will not tell you where to find a client, but you will receive introductory information for the work.
In addition, it is necessary to understand that real estate work can be divided into two areas: the provision of services and the actual sale of services.
What a realtor needs to know for successful work? Of course, the realtor must be well aware of how to provide the service. Soon you will be well versed in the provision of services, that is, you will be able to advise the client on the procedure for conducting real estate transactions, what package of documents will need to be collected, how the documents should be drawn up, which authorities need to be contacted, what is the cost of processing real estate transactions etc. But in addition to providing consulting services, it is important for a realtor to sell the service. This means that after receiving advice, the client should wish to continue cooperation with the agency and with the realtor in particular under the contract, and not try to resolve their issues on their own.
Therefore, the information knowledge that a realtor possesses is not enough for successful work. First of all, what a realtor should know, This:
- psychology issues
- ability to understand clients' personality types
- ability to conduct business negotiations
- ability to inspire trust and favor with the client
- ability to explain convincingly
In addition, you need to understand that real estate transactions involve resolving some legal and regulatory issues. This means that a good realtor must have knowledge in these matters. A realtor will be successful only if, among other professional skills, he has basic knowledge of the legal registration of a transaction and the correct filling out of documents.
Thinking about how to become a successful realtor, you should know that a realtor also has to understand economic issues, be able to analyze the supply and demand market, and understand bank loan programs. A good realtor must have an excellent understanding of real estate prices, take into account the influence of seasonality, and be able to have a reasoned dialogue with the seller and buyer.
Do not forget the fact that a real estate agent works not only with ordinary ordinary buyers, but also works with investors for whom the liquidity of the invested money is important. The ability to competently assess the factors that affect the profitability of investment projects is a high quality of realtor professionalism.
Of course, a realtor must have a good understanding of the types of houses and their layout in order to be able to characterize all the advantages and disadvantages of a particular project.
What should a realtor know besides the above? The work of a realtor is not complete without advertising. The ability to competently think through an advertising campaign when selling an object is sometimes the decisive factor in a successful sale. The realtor thinks over the advertising text, advertising style, target audience, advertising methods, etc.
Clients turn to the agency and want to deal exclusively with professionals. What should a beginner do, where should he start working as a realtor, if he doesn’t even have basic knowledge and work experience? Most large companies provide training in stages, starting from scratch. Subsequently, as they continue to work for the company, staff undergo a series of trainings that are aimed at improving their professional skills.