SEO battle: company or freelancer. SEO company vs Freelancer Kadrof - like Robin Hood

My new section on making money on the Internet opens up one of the best types of work. Freelancing- a free worker who carries out one or more orders without contracts, purely on a trust basis. For this type of activity, special websites have been invented, where some people place orders (employers), and others carry them out (executors). There are many job exchanges on the Internet, where some pay pennies, while others have a lot of good orders. So I made up top 10 freelance exchanges for beginners. Where any beginner can quickly get used to it and start earning real money on the Internet.

It is important to know: working on such sites, one of the key secrets of high earnings is gaining ratings. Therefore, try to complete tasks efficiently and then you can receive more than 100,000 rubles per month.

The best freelance exchanges for beginners

It is very important to decide which direction attracts you most. Perhaps you have a talent for translating text from English or are great at drawing in PhotoShop. There are separate task sites for this, but if you do not have any special preferences, then this article will help you discover yourself.

Destinations that bring in the most money:

  • Designer;
  • Programmer;
  • SEO specialist;
  • Video editor;
  • Marketer;
  • Copywriter;
  • Photographer;
  • Teacher.

I will look at the 10 best freelance exchanges that have the largest base of employers where you can earn money in any direction. The most important thing is to have the desire, but there are always enough tasks! Let's move on to our list:

1. Kwork - all for 500 rubles

is a fairly young project that is only gaining momentum. There, anyone can post a task that they can complete for 500 rubles. If you do a great job and everyone is happy, then your block is promoted to the top and you get a sea of ​​new clients!

The main advantage is that you don’t need to sit there for a long time and accumulate a rating, but you can earn money right away. The main thing is to create an attractive task that everyone wants to order. By the way, the exchange commission is 100 rubles, so in reality the freelancer receives 400 rubles.

If the employer does not find the required work, then he can make a request for the service. Beginners can look for just such advertisers, but just remember the fact that you will be paid 400 rubles for the action. .

Features of Kwork:

  • Professions: designer, programmer, marketer, SEO, copywriter;
  • Attendance: 15,000 per day;
  • Service commission: 20%;
  • Affiliate program: 2.5-3.5%;
  • Withdrawal fee: 1.5-4.5%;

2. FL is the most popular freelance exchange in Russia

is the most active resource with more than 600,000 accounts. Very active employers and many professional performers. They use all types of services on the Internet. This is probably why it is so popular online.

FL has its own currency called “Free-Money” for transfers within the site. Thus, they have no commission for freelancers and have a guarantor service for safe transactions.

The big disadvantage is that there are 2 types of accounts on the project: free and PRO account. The free one allows you to choose only one specialization to earn money. And you can’t create a portfolio and post content for sale. Therefore, employers try to ignore such people on the resource.
But a PRO account opens 5 specializations, a portfolio and makes it possible to sell prepared content. And most importantly, it gives authority in the eyes of customers. But the prices for beginners are very high, so think 10 times before buying PRO.

FL Features:

  • Attendance: 40,000 per day;
  • Service commission: 0%;
  • Affiliate program: 10% for 3 years;
  • Withdrawal fee: 13%;
  • Withdrawal of funds: Qiwi, WebMoney, Bank card.

3. Work-Zilla - convenient for customers and performers

— positions itself as a universal service for completing tasks. However, most of the tasks there are related to programming, design and promotion on social networks. I have a convenient catalog of tasks from customers.

That is, you register on the site, fill out a profile and simply respond to the posted tasks, where the price is already written. It is worth understanding that there are about 100,000 performers on the project who also respond to applications, so work hard on your portfolio.

Features of Work-Zilla:

  • Professions: designer, SEO, programmer, marketer, other help;
  • Attendance: 25,000 per day;
  • Service commission: 10%;
  • Affiliate program: 7% and no more than 1000 rubles per partner;
  • Withdrawal fee: 5%;

4. Freelance - cool, but greedy

- very similar to FL, but there are a few key differences. Firstly, you need to link your phone number for registration, which eliminates scammers. And secondly, the site provides services in the form of creating projects.

That is, the customer creates a project, and potential performers write comments on this project. Who is ready to begin the task and under what conditions. Freelance is great for beginners!

There is a similar system here as in FL: free and business account. Freeloaders only have access to 20% of all tasks on the exchange and are shown lower in the rankings than business account holders.

Now a little about the cons. There is no affiliate program, and all activities are carried out through secure “FairPlay” transactions, that is, for a completed project, 5% is deducted from the freelancer, and nothing from the customer. But when replenishing funds, the advertiser gives a commission of 6%, which is very sad.

Freelance Features:

  • Professions: everything you can imagine;
  • Attendance: 30,000 per day;
  • Service commission: 5%;
  • Affiliate program: 0%;
  • Withdrawal fee: 2.5%;
  • Withdrawal of funds: Qiwi, WebMoney, Bank card.

5. QComment - Best for Beginners

is an ideal resource for beginners who are just trying their hand at making money online. There you will find only small tasks to increase views, comments, subscribers, likes and the like.

For successful transactions they pay from 1 to 100 rubles, depending on the complexity of the work. Sometimes you can get 500 rubles in an hour, provided that you have an author rating. But you still need to try to fill it.

Features of QComment:

  • Professions: promotion on websites and social networks;
  • Attendance: 20,000 per day;
  • Service commission: 10%;
  • Affiliate program: 10-20%;
  • Withholding for withdrawal: 0.5-0.8%;
  • Withdrawal of funds: Qiwi, WebMoney.

6. MoguZa - father of Kwork

is a fixed-price online services store that was created even before Kwork, but they are very similar. Only here freelancers indicate how much they are willing to perform this or that service, and the price is fixed.

Therefore, use this service as an auxiliary one. Where there is a chance that the customer will find you himself. Create 5-10 jobs and check your profile every day, then you will definitely be able to earn money there.

Features of MoguZa:

  • Professions: training, marketer, designer, programmer, SEO, copywriter;
  • Attendance: 15,000 per day;
  • Service commission: 20%;
  • Affiliate program: 2-8%;
  • Deduction for withdrawal: 2-4%;
  • Withdrawal of funds: Qiwi, WebMoney, Bank card.

7. Advego - content exchange

— my favorite service for buying/selling content and promoting on social networks! That is, you can become the author of articles on some topic and publish them at a certain price. Another way is to write articles to order, but here you need to get a rating.

Therefore, on boring evenings, I go to Advego and complete small tasks that help to improve my rating. For example, you can subscribe to groups on social networks, as well as comment on blogs and forums. A regular comment costs 18 rubles, and a simple vote costs 6 rubles.

If you don't get distracted, you can earn 200-300 wooden coins in one hour of work. Now imagine how much you can earn for a full-time job. And if you need them, then be sure to go there.

Features of Advego:

  • Professions: copywriter, social media promotion;
  • Attendance: 30,000 per day;
  • Service commission: 10%;
  • Affiliate program: 25%;
  • Withdrawal fee: 5%;
  • Withdrawal of funds: Qiwi, WebMoney, Bank card.

8. Kadrof - like Robin Hood

is an open service where you can create your own freelance profile and apply for tasks for free. The most important thing is that there is no wallet here. That is, we found an order, contact the customer and carry out the work, bypassing the site itself.

The interesting thing is that there are a lot of customers here with the most interesting tasks that I have not met before. Sometimes you come across very simple work for which you are willing to pay 2,000 rubles. So be sure to check out this project.

Features of Kadrof:

  • Professions: copywriter, programmer, SEO, marketer, designer;
  • Attendance: 10,000 per day;
  • Service commission: 0%;
  • Affiliate program: 0%;
  • Withholding for withdrawal: 0%;
  • Withdrawal: none.

9. Author24 - training/problem solving

- the largest exchange for solving homework for schoolchildren and students. Where there are more than 700,000 students who want to order a solution. This area is developing rapidly and there are already authors who have managed to earn more than half a million in 6 months!

Every website owner sooner or later comes a time when he decides to promote the website. How to organize work more efficiently? Who should you entrust the website to - a company, a freelancer, or hire an employee?


Before making a decision, keep the following in mind:

  1. Inept actions can have the opposite effect, and instead of the TOP, your site will fall under the filter. Unfortunately, there are plenty of them in both Yandex and Google. This is especially important for young sites.
  2. You shouldn’t negotiate with someone to promote your site just to “try it out.” Often, transferring a project from one optimizer to another is accompanied by a number of difficulties, unless otherwise agreed upon before cooperation. For example, once a project was taken away from me and I had to start work almost from scratch.
  3. SEO is no longer just about buying links, but about comprehensive work on your website. During negotiations with a future contractor, you need to immediately agree on all the work that will be carried out.

During the time that I have been working in the field of Internet marketing, I have been able to look at the problem from all sides - and look for a contractor to promote the site, and be a freelancer, and a specialist on staff. Each case has its positive and negative sides.

Choose an SEO company?

pros

The positive aspects of contacting a large SEO company are obvious - the professionalism of its employees. In a good office, the guys are trained and are constantly “on the wave” of all the changes that so often occur in search engines. In SEO companies, specialists work on many different projects and share their experiences with each other.

Minuses

Website promotion is put on a stream in which an individual approach is lost. And optimizers simply don’t have time for this - after all, you are not their only client, there are dozens more.
The larger the company, the easier it is for it to part with another client. We couldn’t promote your site – we’ll find another client. And it’s even more rare to find companies that really care about your profit and compile a list of words for promotion that will be beneficial to you, think about conversion on your site, usability and many other things. And there will never be anyone who will say that they will not take on your project, even if they see that they are unlikely to raise it to the top within the allocated budget/time. The money will be received. And if the site is not in the TOP, there is always an excuse - the client did not implement recommendations for internal changes, there was an update to the search engine algorithms, or something else...
Promotion based on traffic is also not an optimal solution. You can always catch up with cheap, unnecessary traffic with zero conversion and fulfill your contractual obligations.

Find a freelancer?

pros

The main advantage of a freelancer is the low cost of services. Even if you turn to a cool, well-known specialist, the cost of website promotion is unlikely to be higher than in a good SEO company. The advantages of freelancers include some flexibility in the provision of services compared to companies. For example, you can agree with him on gaining access to exchanges and more transparent pricing for promotion services. A freelancer devotes more time to your project (of course, if we are talking about a responsible specialist). The motivation of a freelancer is simple - in addition to money, he works for his own portfolio and reputation, because a significant part of a freelancer’s clients appears through word of mouth.

Minuses
Freelancer SEOs fully possess the entire set of negative characteristics inherent in all freelancers. This is the unavailability of a person exactly at the moment when you need him, a rare opportunity to meet in person. A freelancer can simply disappear, get sick, move away and not tell you about it. It is extremely difficult to conclude any formal contract with a freelancer.

Finding a smart freelancer is even harder than finding a company. Recommendations from friends will help you find a responsible person with whom it is comfortable to work, but your friends are unlikely to tell you whether he is a smart specialist without being SEO pros themselves.

Hire an SEO specialist on staff?

pros
The most important advantage is deep penetration into your project. If a SEO specialist works on two or three projects on staff, he knows every comma in them. By the way, you shouldn’t think that if you have a small website, a specialist will have nothing to do. SEO and internet marketing work tends to never end
If you are lucky to find a smart worker and you have a budget for it, then a specialist on staff will give you the best results in website promotion. Again, it is always easier to control and motivate an employee in his own office.

Minuses
A specialist on staff will cost the same amount as the services of an SEO company, or even more. Don’t forget, in addition to salary, bonus, taxes and work place, there is also money that needs to be spent on links and articles. The size of this amount may come as a surprise. And it depends on the professionalism of the SEO specialist himself and his motivation not to inflate the budget.
It will be very difficult to find such a specialist if you are not a pro yourself. You need to review your portfolio and get recommendations from previous employers. If you already have a website, I recommend giving job candidates homework - write an essay on the topic “how will the site change after my arrival” indicating the approximate budget for changes and purchasing links.

Tell us about your experience in the comments!

Today we will talk about one of the most promising types of earning money on the Internet - how to make money on SEO website promotion.

SEO promotion (short for Search Engine Optimization) is a set of works aimed at improving the site’s position in search engine results. The higher the position a site occupies, the more visitors it has, and the higher the site’s traffic, the greater the profit it can bring.
It is not surprising that SEO specialists are in demand, and their work is rewarded with decent fees.

SEO optimizer: responsibilities

If you want to test your skills as a private SEO optimizer, you will need certain knowledge and skills. First of all you must:

  • Know the basics of HTML and CSS programming;
  • Understand the operating principles of search engines and monitor any changes in the operation of their algorithms;
  • Learn to compose the semantic core of a website based on its focus and target audience;
  • Know the basics of website usability;
  • Understand external optimization methods.

So, if you are ready to develop in this direction, I suggest moving on to the next section and learning how to make money with SEO promotion.

SEO promotion: earnings for freelancers

Without experience in SEO promotion, it will be difficult for you to find high-paying projects. However, working as a private SEO optimizer, you can take on low-cost orders, providing yourself with not only a stable income, but also a portfolio that guarantees income growth in the future.

Where can a beginner SEO optimizer look for work? The easiest way to start a career would be on a freelance exchange. Firstly, there are a huge number of varied customers on the exchanges: from representatives of small, “one-day” projects to serious, reputable web studios. Secondly, some sites give you the opportunity to view the portfolios of your competitor applicants, which means you can get a clearer idea of ​​what direction you need to move in and what skills to develop.
As for the sites themselves, some of the most authoritative today are:

  • freelance.ru;
  • weblancer.net;
  • seolancer.net;
  • profi.ru - here you can place your profile so that customers can find you themselves.

To make your search for customers more effective, we recommend registering on several exchanges at once. Some of them require a registration fee, but if you are determined to work in this field, your small investment will pay off very quickly.

How to become an SEO optimizer from scratch: some tips for beginners

Working as an SEO optimizer will be much more effective if you use the tips given below.

  • First, you need to study all the current search engine recommendations. Please note that recommendations change periodically and may differ in different search engines (you can check this by paying attention to the order in which sites appear when requested in Google and Yandex);
  • Secondly, regularly visit thematic forums and communities of SEO specialists (including search engine blogs). This way you will always be aware of all changes in the field, and in addition, by adopting the experience of others, you can significantly improve the quality of your work;
  • Thirdly, after successfully completing a project, try to take on a more complex project. This way you can hone your professional skills, which means you can ensure a comfortable existence for yourself.

How much does a CEO earn?

The level of earnings largely depends on the professional skills and experience of the specialist. After all, those who know how to create an endless stream of cheap traffic using SEO are a tasty morsel for all companies in need of promotion. There are millions of sites today, but there are only a few intelligent specialists who, in addition to loud statements, can prove their knowledge in practice. The shortage of such professionals creates a huge demand for them and promises a decent level of income. For those whose life's work is CEO optimization, earnings reach several hundred thousand rubles.

On average, prices for SEO services in the freelance services market are as follows:

  • compiling a semantic core 400-12,000 rubles depending on the number of requests;
  • comprehensive website promotion - 10,000-28,000 rubles;
  • SEO audit - from 700 to 20,000 rubles;
  • website optimization (meta tags, technical setup) - 5000-8000 rubles;
  • placement of external links from 300 to 6000 rubles depending on quantity and quality
  • setting up and optimizing contextual advertising in Yandex.Direct, Google.Adsence - 500-3500 rubles.
(4 ratings, average: 5,00 out of 5)

One of the most popular destinations work on the Internet- this is SEO freelance. Remote work on website promotion is considered extremely in demand, and the work of specialists in this field is highly valued. Thanks to the active development of the field of web resource promotion in recent years, many areas of work in SEO have appeared.

    • What is SEO?
    • How does SEO work?
    • Types of SEO specialists and their responsibilities
    • What to look for when choosing an SEO specialist?

What is SEO?

This abbreviation comes from the English phrase search engine optimization, which translates as search engine optimization for the car. This refers to a search engine, or robot, that scans a site before displaying it in the search result. Thus, SEO is a set of works that is aimed at bringing the resource into complete order in the eyes of such giants as Google and Yandex.

SEO includes a whole range of complex work that is necessary to ensure that the site ranks as high as possible in search results.

This is the correct web formatting of all pages of the site, the level of citation of the site on other resources, the number of links that lead to the site from external sources and the quality of content on the site. As for the content of the resource, the most stringent requirements are set for it, because it is the content that is interesting to users who are looking for information on the Internet.

How does SEO work?

It is very important for search engines to correctly assess the quality of a resource and its content. The goal of a search engine is to give the user exactly what he is looking for, and the first search results should be the largest, most trusted, authoritative pages. If Google incorrectly produces search results and the user ends up with poor-quality content or does not find what he is looking for at all, then the reputation of the search engine will fall. That is why it is very difficult to deceive the search engine and during optimization you should achieve really high quality content.

SEO work used to be a little different. The main parameter for ranking sites was the citation of a web resource and the number of links to it.

The logic of the search engines was simple - the more often they talk about a resource on the Internet and the more links to the site’s pages are shared, the more authoritative it is. However, over time, remote SEO work by freelance specialists began to simply come down to buying links to resources and paid advertising, as a result, the Internet began to be filled with fake links and citations.

Soon search engines changed their work and began to focus on the content of resources. It has become very difficult to artificially promote a website, so now SEO freelance work of professionals mainly lies in the correct selection of content for websites.

Types of SEO specialists and their responsibilities

We recommend a course on making money on the Internet: Find out more than 50 ways to make money online, including ways to make money freelancing

Today, there are several separate types of freelance SEO specialists. The first specialist is general seo manager. This is a professional who manages the work of other website promotion specialists and organizes their activities, gives instructions and tasks. The purpose of a freelance SEO manager is to monitor the work of programmers, copywriters and optimizers.

The second type of freelance SEO specialists is programmers. Their work is simple and related to optimizing the resource’s html pages and putting them in perfect order..

Programmers make changes to the code of the site and individual pages, change page elements and ensure the optimal appearance of the site when crawled by a search engine. A resource may look great to people, but simply cannot be scanned by a robot; in this case, it will not show up in search results at all.

It is also important that the site is properly protected from attacks and vulnerabilities, as it may be perceived by the search engine as unsafe and again not show up in the results.

The third type of SEO freelance specialists is optimizers. These are professionals whose work is related to the semantic core of the content. Optimizers know which words and phrases should contain certain pages of the resource; specialists constantly check the site and individual pages, selecting more and more new phrases that need to be inserted into the text on the main page or in the structure of a certain section.

The work of this freelance SEO specialist is very important, since it is by keywords and phrases that the site is displayed in the search. If the “keys” are not on the site, then it will be impossible to find it in the search.

It is important that the keywords take into account the thematic focus of the resource in a certain niche. The presence of rare keywords on the site allows you to reach the top of search results quite quickly, but the most frequently used words, on the contrary, are difficult to make key words for the site’s results, since competition for them on the Internet is high.

And finally, the fourth type of SEO specialist is copywriter. This is the person who directly creates content for the site.

The work of this SEO freelance specialist is very important for the site, because even the presence of all the keywords on the pages and the perfect site code will not save the resource or poor content. Search engines take into account the time users spend on a resource, so if they immediately leave the page, it means it is uninteresting and will be offered less often to other users.

This is why the work of an SEO freelance copywriter must be of very high quality - the text for the user must be informative, relevant and make them stay on the page for as long as possible.

What to look for when choosing an SEO specialist?

If you want your website promotion to be done with the highest quality possible, it is better to contact a large company or agency that employs a whole staff of specialists. As you can see, SEO is a whole area, and one person is simply unable to fully control the process of website promotion in all respects.

Watch the video - SEO promotion. How to start website promotion? SEO Training

If you want to save money, you should hire at least two specialists. It will be cheaper than hiring a company, and in this case you only need to hire an SEO optimizer who will select keys for the pages and a copywriter who will write articles with these keys.

Well, SEO is an important parameter when operating any website on the Internet. Search engine optimization is a whole complex of measures, the implementation of which requires the involvement of several categories of specialists, therefore, when promoting a website, it is better to contact a professional company, and if you want to save money, you will have to hire each specialist separately.