Choosing a niche for a business from scratch - a reminder for a beginning businessman. Free and promising niches for starting a business What niches exist

Because they position themselves differently and target different target audiences. In short, they work in different niches.

Examples can be found here and there: Zara and Bershka, Elle and Vogue, “Shokoladnitsa” and “Coffee House”... the choice of niche directly determines whether you will secure demand for yourself and whether you will be able to compete with other players. But how to choose your business niche in order to be successful? Let's figure it out now.

Why is this so important

To begin with, let's define the concepts. A niche is a specific, usually narrowly limited area of ​​activity that focuses on its target audience, and also allows the entrepreneur to demonstrate his competitive advantages and do his job as well as possible. For example, an experienced jeweler decided to open his own workshop for repairing precious items. There are a million such workshops around the city - and in order to improve their position and competitiveness, a jeweler needs to choose a narrower niche. Let it be the repair of diamond jewelry.

Thus, choosing a niche for a business provides, firstly, clear positioning and specialization, and secondly, a solvent audience. Those same diamond owners have money and are much more willing to pay more, but will entrust their jewelry to those who are better versed in such work. This, in turn, will allow our prospective jeweler to keep his prices high and work with more profitable clients.

“Step 1: look at what we love and what we can do”

In other words, we analyze our skills and preferences. Before choosing a niche, you need to clearly define what you can do well, what you are interested in working with and what you understand 100%. If an experienced jeweler opens his own jewelry repair shop, he will probably do it better and more convincingly than an athlete-bodybuilder who enters jewelry stores only on March 8th.

Answer these questions: What am I good at? What have I always liked to do? What would I do for nothing if I didn't have to work for support? Write down all the options and try to find common ground between your interests and your business.

“Step 2: see where the crowd is and what is free”

To open a new business, an entrepreneur must carefully assess the overall market conditions - its capacity, demand and competitive environment: who sells what, how and for how much. Whether you want to repair jewelry or sell clothing, finding a good niche requires careful study of your competitors' offerings, positioning, and advertising messaging.

“Step 3: choose your niche for business”

It's time to decide which niche to choose! Simple types of niches in occupied segments are:

• targeting individuals or legal entities (tours for individual travelers, organizing holidays for corporate clients);
• gender division into men and women (men's watches, women's magazines);
• age ranking (clothes for children, phones for grandmothers);
• price division (cheap dumplings, elite handmade Belgian chocolate).

Complex nicheing highlights 2-4 elements at once, for example, by gender, age and price. Turning to a jewelry repair shop we are already familiar with, this could be:

• workshop for repairing diamond jewelry. Choosing this niche for business means that there will not be many clients, but each order will be well paid. The main requirement is the quality of work;
• Economy workshop for repairing precious items. In this concept, each order does not bring a very large amount, but the mass client comes in a continuous stream. The main requirement is speed.
• jewelry remaking workshop. Targeting young and creative people who want original products. Cost – medium to high. The main requirements are creativity and boldness of ideas.

When addressing complex niches, you need to clearly understand who your target audience is and how your offer differs from those already on the market.

“Step 4: check the chosen niche for viability”

Now that you have chosen a niche, you need to understand how interesting it is to the segment you are targeting, and what could be the main reason why clients will turn to you. Otherwise, you may find yourself in a situation where the services of your jewelry workshop are, in fact, only needed by pensioners who have diamonds buried in their chairs, and their next retirement is not soon yet.

You can find out the opinion of your potential audience in a number of ways: conduct surveys among friends and on social networks, use mailing lists, or look at statistics on Yandex.Wordstat. In addition, you can contact specialized companies that will select a focus group and provide accurate statistical data.

The final step in our search for a business niche is to develop an advertising message that will convey your selling proposition to consumers and show the client how you differ from your competitors. Its main task is to be remembered, and at the same time to emphasize why you are better than everyone else.

Opening a business and expanding into new niches is never easy. In recent years, the desire to start a business among Russians has been increasingly waning. At the end of 2015, for example, only 2.2% of Russians seriously planned to start their own business. And in 2014, when the crisis had just begun, and existing businessmen began to actively sell off their businesses. According to Opora Rossii, 483.6 thousand companies have closed and only 417.5 thousand have opened.

And yet, a businessman is a diagnosis; accordingly, there will always be people who are truly “sick” with the matter. In 2016, interest in starting my own business resurfaced. The reason for this may be that it is becoming increasingly difficult to find decent pay in hiring.

Of course, opening a business from scratch or entering a new niche from an existing profile is a risky business that does not promise quick enrichment. Moreover, the number of niches for small and medium-sized businesses has recently been increasingly decreasing.

In December, Vice President of the Russian Chamber of Commerce and Industry Elena Dybova diagnosed Russian small businesses - almost all business niches were occupied by corporations. In her opinion, the niches of services and trade are occupied; production requires money and resources that have become less available since the beginning of the 2014 crisis.

Boris Titov, the Russian Presidential Commissioner for Entrepreneurs' Rights, says that it is still difficult for small businesses to get orders for government procurement, since, despite the fact, industry giants are trying to circumvent these norms. When everything starts working, small businesses should get a big piece of the social pie.

New business, old business – are there any unoccupied niches?

True, every cloud has a silver lining. A crisis is an opportunity to squeeze into the market with a solution to the problems that this crisis gives rise to. According to the authors of the portal for selling ready-made businesses “BiBoss”, new niches lie in the following areas:

1. Goods and services, allowing you to save. Discounters, second-hand stores, sites for selling and exchanging things, public catering places with inexpensive food, as well as anti-crisis services, such as financial advice, are becoming more popular.

Example. A company of young people, smart university graduates who were engaged in tutoring schoolchildren, united into a small company. The unique offer consisted, in essence, of the same tutoring - they prepared children for the Unified State Exam. But there was one difference - tutoring takes place not one on one with the student, but with a group of children. This suited the clients (parents), since the group size is still smaller than the class, and there are not 30 students per teacher, but 7-10. And the price turned out to be lower than individual training. The result of such group coaching is higher - the influence of the group has a positive effect.

2. Businesses based on innovation and technology. This is an area in which there is almost no crisis. This niche is difficult to enter, but it is insensitive to market fluctuations.

Example. Let's take a company that specializes in the development and production of innovative vacuum switching equipment, intelligent devices for automating networks and substations, etc. 25 years ago she created equipment with a unique operating principle. Despite the presence of competitors, it is their devices that are purchased throughout Russia. And the company itself is represented not only in Russia, but also has 22 representative offices abroad.

3. Consulting and training. As a business education, it does not require large investments. What you need is a lot of knowledge and experience. The demand for consulting is growing, as mistakes become more and more expensive, and competent people are needed who can protect against them. Another thing is that there are not so many truly literate people. So the stars are not left without work.

Example. The Moscow hotel market is very saturated, but the hotel industry, according to professionals, has not worked out. The reason is that it is not always clear to hoteliers that the competitive battle is won not by good, but by hospitable establishments. Company N is engaged in auditing, consulting and training in the hotel business. They chose to solve service problems in this area and do not rush into other industries. Previously, the owner of company N herself worked as a hotel manager, so she understands the pains of the industry.

4. Import substitution- Let us immediately make a reservation that despite the loud statements, the results of import substitution are still very modest. Official statistics do not say how many foreign components are in products produced at home and on what equipment they are made. The situation is better in agriculture. With all the reservations, now is the best time for the development of agricultural projects. Although it is too late to enter this business from scratch. But operating agribusinesses have every chance to re-profile and take those positions that were vacated by the departure of foreign products.

Example. For many years, the Mari company, with varying success, developed two areas: goat breeding and the production of goat milk products. The breakthrough occurred for several reasons, the company’s co-owner reflects: the business received government subsidies, food niches were freed up, and a competent management step was made - hiring an experienced marketer who developed new packaging and positioning, which allowed Mari products to compete in the largest retail chains with foreign goods.

5. Maintenance of Internet projects. The popularity of this area is due to the fact that retail trade has recently moved online. Quite complex online store sites require competent support. Therefore, now all those who are somehow involved in this activity are in demand: web studios, designers, advertising specialists and copywriters.

Example. Bots that respond to customer requests in Telegram and collect reviews are a good business assistant that saves on call centers. Company N was one of the first to decide to create such robots to order. The work is simple, but everything has its own nuances and often clients prefer not to do it themselves, but to outsource the creation of such a cunning “call center” to our heroes.

Business on maternity leave as a new support for SMEs

These tips apply to both those who are starting a business and those who are looking for new niches for their existing business. Looking for them is like reinventing the wheel. It seems that all bicycles have already been invented, but there are unique people who would like to buy a bicycle with square wheels or a tandem bicycle. We'll have to look for such unique people with their mini-problems, the solution of which will be greeted with applause!

For example, a federal company - a factory for the production of chocolate candies did not have a single chance to compete for high positions on the shelves in chain stores. Then they focused on the gift segment, and became the only confectioners who produce expensive gift chocolate. Part of the assortment is included in the network, the rest is sold via the Internet and its own retail, where people go to buy special gifts - personal and corporate. 75% of purchases are made by women.

The same niches remain even in declining industries such as publishing, for example. You won’t earn billions here, but it will definitely be enough for the founder and team to earn a good income.

New women's entrepreneurship is also called a separate trend. Mother-entrepreneurs are a new phenomenon in the Russian economy; they well understand their audience of clients related to children in one way or another, and experts believe that this niche has a great chance of development.

Franchising is also considered an undervalued business niche. , and companies that learn to scale their business wisely have a great chance of success.

Bottom line

1. There are almost no niches left for small businesses - the majority of positions in the market are occupied by corporations with enormous resources and a margin of safety. In addition, the mechanism for providing government contracts to small and medium-sized businesses is not working well yet. When starting a new start, it is important to analyze and understand what client needs are not being met by the corporation. And then there is every chance of success. There is no point in opening a grocery store next to Magnit. But opening a shop with fresh fish promises profit.
2. A crisis is a time for the emergence of new small niches related to the desire of both businesses and ordinary people to save money. This is where great opportunities lie for organizing a new business or launching new products.
3. Franchising is one of those niches that remains undervalued year after year. Interest in franchises is consistently high, but there are few truly good offers. Anyone who can offer a good franchise to the market will succeed.

Not everyone who starts a business understands how important choosing a niche for a business is at the stage of planning a business activity. In order not to make mistakes and choose the right path, learn to build a business consciously.

Literally, a niche is a recess in the wall. Globally is a zone of convenience. In the economy there is a free place where an entrepreneur can realize his idea.

The task of a novice businessman is to choose a niche, which will allow him to find a circle of clients and sell the product (service) he produces.

Niche requirements

1. Arouse interest among those who cannot find a service/product in the required volume on the market.
2. Demand, market demand.
3. Be free - target a specific target audience that has an unmet need for your product.

Interest, satisfaction of needs, demand - three criteria that guarantee the profitability of the business, and therefore the main goal, a niche for the business.

When a person thinks about starting his own business, he looks for ideas to implement, that is, he chooses a niche. He focuses on what surrounds him and connects his first business plans with current activities:

• trade in food and clothing;
• restaurant business, cafe;
• shoe repair or clothing tailoring services;
• pharmacy business, etc.

An enthusiast wants to cover everything at once, so that investments in the business are minimal and profits are high, but the further one dives into the economic intricacies of a certain business, the faster the activity gives way to confusion, a complete lack of understanding of what to do.

It’s easy to get your bearings and get started - follow the standard selection algorithm: narrow your search to the minimum (see this example):

1. Segment (confectionery).
2. Category (cakes).
3. Niche (wedding cakes).

The narrowing should be maximum - identify subcategories, subniches (engage in the production of multi-tiered wedding cakes or simply make sweet figurines of the bride and groom for decoration) - the more precisely the field of activity is chosen, the more efficiently the business develops.

In which area is it better to open a business?

For a person far from business, all areas of private entrepreneurship seem profitable and in demand.

And only the business sharks themselves remember how they started from scratch, how they looked for options and ideas, how they rejoiced at their first successes and the first funds they earned. In many ways, their professional growth was successful due to the correct understanding of what niche to choose for business: some were determined intuitively, others were based on experience and skills, and others approached the work of life responsibly.

Determine for yourself five areas of possible activity according to the niche selection algorithm. Check the idea for viability. At this stage you will have to work hard:

Market research

The demand for one or another type of product is determined by the constant need for it among a large number of the population. The consumer must want to spend money on purchasing a product, and the more money he is willing to pay for it (with a minimum investment), the higher the profit will be.

Look at the chosen service and direction from the buyer’s side - are you ready to spend money on this idea? Chat with your acquaintances, friends, relatives - make a list of their priority needs. Find out your opinion about the importance of your chosen method of earning money.

Demand and competition analysis

You can obtain statistical data on the demand for a product (service) via the Internet - enter the name in the search bar of any browser, and you will understand the approximate number of companies that are engaged in a similar business, and evaluate the possible circle of potential buyers. It is useful to get acquainted with analytical data on a certain type of business, which is published by many reputable economic and marketing publications.

Practice

Test your business idea on a test group. It can include family and friends; if you want an unbiased assessment, offer the product to a dozen random passers-by or inquire about possible cooperation with companies that, in your opinion, may become clients.

Don’t be discouraged if, after thoroughly developing your business idea, you have to look for other unoccupied small business segments. An in-depth analysis of your own creative potential will help with this - sometimes profitable ideas appear where you would not expect to see them.

How to determine which business niches are not occupied

By periodically studying statistics, it is possible to identify open niches in business in Russia and gain ideas for highly profitable business. Today, the following are considered promising small business vectors for Russians:

1. Scope of services: accounting, legal, repair.
2. to order.
3. Online courses, tutoring (English, vocals, dance, preparation for the Unified State Exam).
4. Online stores of gifts and souvenirs in hand made style.

“Mobile payments”

You yourself have noticed how quickly the number of smartphone users is growing. Experts believe that this market will continue to develop. In this regard, the promise of mobile payments is clearly visible. The largest banks, Internet companies, new payment systems working with electronic currencies offer a lot of new services. This is just the beginning; mobile payment market participants are announcing new opportunities. The market is very promising, because mobile accounts for a small percentage of the total payments. Consumers appreciate the convenience of these services and look forward to new opportunities.

“Internet of Things”

The first connection of an electrical device to the Internet occurred in 1990. Now technology allows you to connect TVs, watches, and electric lamps to the Internet. In Singapore, drivers use special radio keys to automatically pay tolls on the road. Developers predict the emergence of new opportunities - for example, a refrigerator that itself orders missing products, vehicles that remind you of the need for preventative repairs or refueling. Experts believe that in the future these technologies will become a part of human life.

Every day, network users throw in a huge amount of information. The developers offer an interesting approach to using our communication on social networks, data about preferences, habits and everyday concerns. Recording, analyzing and archiving this information can significantly make our lives easier and improve service in the service sector. In 2014, the insurance company Intouch proposed installing special mobile applications that analyze a motorist’s driving style. For careful driving, users are offered insurance discounts of up to 20%. Big Data has prospects in many industries, because it is possible to create offers of services and goods to meet the constant needs of the consumer, simply by analyzing the range of his interests and frequent purchases.

This system of acquiring knowledge will soon replace traditional educational institutions. Already, the most advanced universities offer entire courses that can be listened to on the Internet for free. The resource savings and social impact of this approach to knowledge provision are enormous. A person just needs to have access to the Internet, and he can gain any knowledge that was previously available to only a small part of children from wealthy families. Some universities offer students of these courses to take tests and issue official documents confirming the acquisition of knowledge.

“Online trading and grocery delivery”

In developed countries, this trend is developing very quickly and is pushing traditional shopping trips out of the market. The ability to order groceries through a special service on the Internet and receive them through delivery upon arrival at home saves a lot of time. Retail chains are also happy to develop this area, because it allows you to reduce queues at the checkout counters and significantly reduce the cost of organizing work.

“Portable gadgets”

Sports bracelets that count the number of steps and distance during race walking and running, monitor heart rate and other medical indicators have become widespread. In the near future, developers predict the emergence of new smart gadgets - multifunctional watches, glasses, rings and bracelets. The only problem facing the mass dissemination of modern technologies in this area is the too high cost of new products. For now they are available to the wealthiest consumers. But manufacturers are actively working to reduce the cost of smart gadgets, because they can be used in almost all areas.

“3D printing”

Only the lazy have not heard or read about houses built using a 3D printer. These technologies are actively used in Asia, but are gradually entering the European market. Using 3D printing, it will be possible to produce almost any non-food product. We can already say that this method of production has revolutionized and expanded possibilities incredibly. There will soon be dramatic changes in the labor market and in many industries. This technology allows not only to save on the cost of goods, but also to produce things that were not even attempted to be put into production using traditional methods.

"Robots"

Surely you have already seen presentation videos with new developments by scientists. The introduction of drones for the delivery of purchases is being seriously discussed; cars are appearing that are controlled by an automated system and do not require active actions from the driver. Ideas from books, in which a robot nanny takes care of babies, or a robot gardener takes care of the lawn near the house, no longer seem fantastic and quietly enter our everyday life. It is noteworthy that in the modern world, large capital is not needed to create a progressive robot - interesting startups appear every day that can not only make people’s lives or work much easier, but also revolutionize the perception of robotics.

“Batteries”

The sharp development and great prospects of this direction are noticeable even in everyday life. Devices that 5 years ago worked only after being connected to the electrical network are now equipped with batteries. With the development of alternative energy sources, this area has become even more interesting, and promises great prospects for those who can quickly adapt and start working with new technologies. The issue of conserving resources and creating new types of batteries that provide recharging without being tied to traditional energy sources is recognized as one of the most pressing today.

“Commercial real estate in the regions”

Modern offices and shopping centers are commonplace in megacities, but literally 100 km from big cities it is impossible to find decent commercial real estate premises. The demand for this type of real estate in the regions is very high; the prospects are also increased due to the relatively low cost of land plots. Experts say that interest in this area is quite high, especially in medium-sized cities with developing industries.

“Smart materials”

This direction covers many areas of the economy. Scientists are actively working to create super-strong, environmentally friendly and durable fabrics, construction and industrial materials. Many people know how high the expectations are for nanoparticles, which can revolutionize not only the economic but also the medical sphere.

“Components for automobiles”

The demand for cars is growing relentlessly, and forecasts show that this trend will continue in the coming decades. Manufacturers are constantly working to improve old models and create new ones. If only very large companies can handle the complete assembly of a car, then small enterprises can produce various components. International corporations are happy to enter into contracts with contractors around the world, because this allows them to significantly reduce the cost of cars.

“Healthcare”

With the development of technology and new discoveries by scientists, medicine is gaining more and more opportunities to cure diseases that were previously considered hopeless. At this stage, there is a clear tendency to change the basic approaches to the organization of healthcare. Those who can adopt innovative approaches have enormous prospects.

"Recycling"

Environmental scientists are literally screaming that humanity is drowning and suffocating due to excess waste and irresponsible attitude towards its disposal. The emergence of new technologies for recycling waste into new products or energy sources has given the planet hope. In the coming decades, we can expect a sharp surge in activity in this direction. New enterprises specializing in waste disposal and recycling receive support from governments, non-profit and public organizations, because their activities are extremely important for all humanity.

“Private alternative energy”

An example is the appearance of solar panels in private households. As a rule, they fully satisfy the family's needs; the excess can be sold to neighbors at affordable rates. In many countries, residents of cities and streets create associations and provide themselves with cheap energy. This trend will develop, because people really need it.

"Space"

The development of technology is bringing people closer to space. They are talking seriously about space tourism, the possibility of creating settlements on other planets, and flights to other galaxies. The prospects of this direction are extremely high, because the resource of our planet is not eternal. The super profits of companies working in this direction also confirm this.

“Care for the Elderly”

The increase in the number of older people is a global trend. Modern medicine is making progress in treating many diseases and saving lives, but has not yet found a recipe for prolonging youth. The services of services that provide assistance to older people in solving various everyday issues, providing care for the sick, are in increasing demand, and this trend will develop.

"Franchising"

The advantages of this method of starting a business are so obvious that every year more and more businessmen prefer this option. For large companies, this development path is also more profitable. Experts say that the franchising market will grow. This will lead to an increase in the level of service, a decrease in the number of bankruptcies and the unemployment rate. It’s not just large companies that are creating franchise offers. This method of development is also chosen by newcomers who have achieved some success and tested their business model in practice. Franchises are often offered by companies that specialize in the implementation of modern technologies, mobile applications and other progressive areas.

"Agriculture"

Scientists say that the role of agriculture will grow as the world's population increases. There are already very reasonable concerns about looming food shortages and the need to support more efficient agricultural practices. At the same time, active work is underway to develop environmentally friendly technologies. Those who manage to occupy this niche will soon find themselves a big winner. New discoveries make it possible to grow plants without soil, in an aquatic environment. Scientists are looking for new ways to replace dangerous pesticides with safer pest control products. There are many innovative and effective approaches to farming; it is only important to implement them and make money by reducing the cost of food.

“Geological exploration”

The issue of natural resources is very acute. Fortunately, the depths of the planet have not yet been fully explored, and every day there are reports of the discovery of a new deposit of oil, gas and other minerals. There is a real war going on in the world for natural resources, and those who are involved in the search and development of new deposits have great prospects for the future. But that's not all. Humanity is faced with the question of rational use of resources and finding new ways to extract them from the depths. The main task is to preserve nature as much as possible and not destroy forests and the top fertile layer of soil.

Evgeniy Shleenkov - founder and general director of the Shmel Entrepreneurship Development Center, co-founder of the construction company Eurodom, owner of the DiMaestri coffee company, business coach and business consultant, wrote a column for us about choosing a niche.

The most common question I hear from beginning businessmen is: “What is more profitable (better, more interesting) to do?” It’s the same as asking: “What profession should I choose to be rich (happy, successful, etc.)?” There is no universal tool for choosing a business niche. This is a personal decision and personal path for everyone. However, I understand where these questions arise: today there is so much information that it is impossible to understand what is still missing in this prosperous and goods-filled world. And if we take the area of ​​online sales, then at first glance it will seem that everything is available on the Internet. What they offer us, and what colorful sites they lure us in with. And in all this diversity, how can you avoid becoming one of the millions? Once again, there is no magic pill. Business is an organism, and it’s difficult to say how it will behave in your specific situation. But there is analytics, experience and a set of knowledge that will help you make a balanced and, most importantly, informed decision.

A niche is the basis of any business. As the sailors say: whatever you name the ship, that’s how it will sail. So it is here: the choice of a business niche often determines its success. People spend a lot of money and effort on advertising and marketing, but in the end they don’t get the response they want. And the reason is the wrong niche. Because if consumers are not ready to buy your product today, no colorful website or newsletter will help. They just don't need it today, that's all. Therefore, at the very beginning, take the issue of choosing a niche seriously.

Remember, the niche you choose must meet three main criteria:

1. The product is beneficial

In this case, product is a more expanded concept; it can be both a product and a service. Today, more and more, we are moving away from selling physical things into the sphere of solving problems or fulfilling people's desires for their own money in the best possible way. Today it is not enough to simply buy cheaper and sell more expensive. The market is so crowded with goods that it is almost impossible to beat the price. will ruin your business. And your goal should not be just the desire to sell, but to sell exactly the right thing or service to those who really need it. Price is no longer an advantage. Your main task is to understand what benefits what you sell brings and what it gives to people. There is a wonderful film on this topic - “The Pursuit of Happiness.” The main character is desperately trying to sell medical equipment that people simply don’t need. Or necessary, but not for those he called. The story ended well, by the way. However, in real life, such mistakes lead to great losses and disappointments.

2. The product should evoke emotions

Our brain consists of two hemispheres: left and right. The first is responsible for logic, the second for emotions. In the first case, you can convince your customers to make a purchase through comparison, USP, benefits, expert assessments, and so on. In this case, people evaluate you and your product, compare with competitors, find pros and cons. In the second case, you evoke emotions. A person sees your product and wants to buy it. There are no reasons or they are too abstract: I want that and that’s it, because it’s cool. Women often shop for clothes and shoes using their left brain. That’s why we often hear phrases like this: “I saw this dress and realized that it was mine,” “These shoes are like from that magazine.” A friend of mine who drives the latest Bentley once told me: “The people who understand this car best are those who will never buy it. I knew absolutely nothing about this model; one glance was enough for me to understand that I wanted this car.” Price is a very secondary consideration here. If you really like the item, you won’t ask the price.

3. You are an expert in your chosen niche

A mandatory rule is to understand what you are selling. If you don’t know your chosen product well yet, learn. Today, you don’t even have to get up from your desk to do this: there are a lot of educational videos on the Internet about everything. Otherwise, your incompetence will be detected immediately. The consumer is not a fool, he just won’t want to spend his money, so you’ll be faced with a barrage of questions, half of which you simply don’t expect. You must not only know your product, but also the chosen niche, the characteristics of competitors, all possible alternatives, technical capabilities, history, and so on. It is impossible to know everything. However, if you decide to start your own business, be demanding first of all of yourself. Amateurs are immediately visible and this greatly reduces the level of trust.

Also, the following points are very important:

4. Do not purchase goods in advance

A very common mistake among beginning businessmen is making large investments. If you think your product is the bomb and everyone will want to buy it tomorrow, run a test. Make an ad on Avito and see what kind of response there is. Or ask your friends and acquaintances if they would be interested in buying this product. The McDonald brothers once worked for hire (yes, this happened to them once). They realized that time spent on lunch could be used productively. Instead of visiting a restaurant, they began to take a quick snack with them - a bun and a cutlet. As a result, lunch was shortened by 40 minutes, during which time they made calls. As a result, the results improved. After the first award, colleagues themselves began to become interested in the recipe for success. This is how the idea of ​​“fast food” was born. Later there was the first restaurant and waiters on roller skates. Life itself gives us ideas for business. And if you are sure that new Chinese phones will definitely explode the market, try to collect at least the first twenty orders with prepayment and only after that make a purchase. Otherwise, it may turn out that no one needs phones now, since a new Samsung has come out and all that remains is to dump them.

5. Solve life situations. Don't try to "sell"

A very important point is the ethics of your communication with the buyer. Don't try to sell your service at any cost. Go from the opposite - why they might turn to you for it. Pay attention to the most famous brands. They don't sell themselves, they sell an idea. Of course, Apple is the clearest example when selling technology turns into selling a lifestyle. Today this is a whole philosophy, a fashion trend, an unquenchable classic. All together and in one small phone or laptop. They sell us technology that can make our lives easier and communications faster. We choose a convenient, and most importantly functional design. And of course, the left hemisphere turns on! Such an integrated approach to selling its products has made the company a leader!

6. Study trends, catch the wave

There is one more concept - this is fashion. The phenomenon is very controversial and ambiguous, and also fleeting. Sometimes the lifespan of one trend is only one or two months. But competent salespeople make millions from this. Today, environmental friendliness is the trend. The greens won and filled everything around with the postscript - eco and bio. Today we see eco-fur coats, eco-cars, eco-food. People stopped eating meat, which led to the emergence of countless bio-markets both in reality and online. Another trend is local marketing: local food, local designers, local handmade markets and so on. In fact, today you can easily make money on anything you make with your own hands. For the New Year it could be handmade garlands, for March 8th - bouquets of vegetables, in the summer - signature smoothies made from celery and oak bark. Imagine, try it yourself, don’t be afraid to create things with your own hands: the more it looks like handmade, the faster and more expensive you will sell it. Stay on trend and don’t forget, everything has its deadline. Especially in the modern world.

7. Use analytics

Before purchasing a product or opening your own online school for anything, study the market. Recently, novice businessmen rely on Yandex Direct. The method is good, but not always correct. Remember, a request in a search engine is not a sale. Very often, a speech by a famous person on TV or a bright advertisement generates a surge in requests for a particular product. For example, you are offered to buy a car for only 300,000. And you enter the model in a search engine and compare prices. You start wondering how much this car cost before. As a result, there are thousands of requests for this car, but this is only temporary activity and is not a fact that the car is at the peak of sales. I would recommend looking at analytics on coupon sites. If you go to past promotions, you can see at what time and what services were sold. They actually sold, you know. A query in a search engine is simply a search for information; it is not always a purchase. See real analytics, where you can clearly see what kind of product and how many people bought it. Only in this case can we talk about the demand for a particular product.

Don't rush to earn money. Emotions only harm business. Be extremely careful and prudent. Today everything can be sold, even air from the Himalayas. There would be a desire and there would be demand. Therefore, before you rush to conclude an agreement with suppliers, test what you want to sell, conduct an in-depth analysis and be sure that you already have the required number of orders for the successful sale of the first batch. Take your time and believe in yourself and your product. Good luck!