* The calculations use average data for Russia

From 150,000 ₽

Starting investments

155,000 ₽

50,000 ₽

Net profit

6-8 months

Payback period

An atelier is a women's business that is quite easy to organize with minimal investment. As in many other areas of activity, the basis for success is the skill of the staff and location.

An atelier is a business that is quite easy to organize and is considered a woman's occupation. You can open your own studio with minimal costs and in a short time. If you know how to sew and dream of opening a mini-business, then the atelier idea will suit you.

Market Review. The relevance of the atelier as a business

In the field of consumer services, which includes atelier services, there has been an increase in demand recently. According to statistics, every year there are twice as many ateliers opened as there are closures. Annual growth in this area is about 10%. Even in times of crisis, the atelier’s services are in demand, because people begin to save on clothes and more often turn to the atelier for repair services.

The two main services of the studio are tailoring and clothing repair. In the last few years, the demand for tailoring has decreased - the market is overflowing with ready-made products, which, moreover, are often cheaper than those made to individual standards. The situation with modern light industry is known to everyone: the overproduction of inexpensive and low-quality Chinese clothing has “corrupted” the taste and culture of the consumer. He has lost the habit of mending his dress, generally loving it, respecting it and treating it with care. The consumer has long been accustomed to throwing tons of everything into the nearest trash bin, immediately buying a ton of new things, “from the latest collection.” Therefore, today people who need the modification of their clothes more often turn to the services of a seamstress - shorten their trousers, fit them to their figure, etc. That is why clothing repair points began to open actively in shopping centers.

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Ateliers can be roughly divided into two categories. The former rely on wealthy clients, the latter, on the contrary, on people with below average income. Accordingly, the range of services is slightly different. The first category of workshops is focused on creating individual clothing - for example, business suits. Profit comes from completing several, but expensive, orders. Such a business, as a rule, relies on wealthy and regular clients who come to the studio from year to year. The second category of workshops fulfills small orders and makes money on their quantity.

Advantages of the atelier as a business:

atelier services are in demand in any locality;

high demand for this type of service, even during periods of economic instability;

opening a studio requires minimal investment, which can be recouped in a few months;

a small studio needs a minimum of equipment and tools. The main thing is a good master.

Many people think that opening a studio is very simple: find a premises, buy a sewing machine - and you can expect profit. However, in practice everything will not be so rosy. Many studios go bankrupt and close without ever breaking even. In order for the business to develop successfully, you should take into account many nuances, research the sales market in advance and draw up a business plan for the studio. Therefore, we will consider in detail each stage of opening an atelier and the features that need to be taken into account.

Who can open a studio

A seamstress, tailor, or cutter can open their own business. Typically, studio owners are good craftsmen who understand the intricacies of sewing and know the market. This option will be preferable. However, even if you are far from sewing, you can realize yourself in this business as a manager, and entrust all production work to hired employees. And yet, many note that the atelier - especially with the custom tailoring service - is, first of all, creativity. Therefore, it is impossible to live here without a soul. Knowledge of the specifics of the work and an individual approach to each client will help you achieve success in this business.

Market analysis

Before opening a studio, you need to study the market for sewing services in your city. It is important to understand whether there is a free niche: you can determine the approximate number of studios using services such as Yandex.Maps, Google Maps, 2GIS. Find out the cost of your competitors' services and the services they offer. In addition, you will need data on the area's population and income levels to identify your potential customers. The collected information will allow you to assess business prospects and determine what competitive advantages you will have.

List of studio services

At the next stage, you need to determine what exactly the studio will do and what audience its services will be aimed at. In addition to custom tailoring, clothing can also be repaired, restored or altered. Depending on the list of services, equipment and staff are determined. For example, if you plan to provide a custom tailoring service, then you need to make certain demands on the seamstress.

What services can the studio provide to clients:

hemming, shortening clothes;

design and tailoring of evening dresses (dresses for prom are often in demand);

repair of old items (replacement of collars, fasteners, etc.).

replacing zippers, steaming, repairing and making pockets, re-stitching buttons, replacing a collar or cuff, etc.;

sewing carnival costumes for children (in demand before New Year's parties);

sewing school suits;

sewing copies of famous designers (also in demand, since it is still cheaper than the original);

sewing curtains;

urgency of order execution (20-50% of the cost of work is added).

It is recommended to start with a clothing repair shop, and then, having developed a client base and established a foothold in the business, move on to individual tailoring. The costs of opening a clothing repair shop are much lower than those for sewing clothes.

Having decided on the list of services, make a price list. Find out what prices your competitors are offering and lower yours a little. At the initial stage, this will attract customers. But be careful with price dumping - don’t work at a loss. Set a price that can recoup your costs. To understand the calculations, create a business plan with calculations of expenses and income and an analysis of the strengths and weaknesses of the business. In addition, you will definitely need a business plan if you decide to take out a loan to start a business.

Studio registration

How to register a company for sewing and repairing clothes? In order to conduct commercial activities, you need to register your business. You can choose the form of individual entrepreneur or LLC. The difference is that if you are the only owner of a business, you should register it as an individual entrepreneur. This will significantly facilitate accounting and simplify taxation conditions.

To register as an individual entrepreneur, you will need a passport and an application for state registration. registration, a receipt for payment of the state duty (800 rubles), as well as a copy of the TIN certificate. If you decide to open a studio together with the founder, you will have to register as an LLC. Also, for registration you will need to indicate the appropriate OKVED codes.

The most suitable OKED codes for an atelier:

95.29.1 Repair of clothing and textiles

52.74 Repair of household products and personal items not included in other categories

18.2 Manufacture of clothing from textile materials and clothing accessories

18.24 Production of other clothing and accessories.

The next step is to obtain all necessary permits from Rospotrebnadzor and similar state authorities. institutions. You will have to spend about 5,000 rubles to obtain all permitting documentation.

The SES requirements require the preparation of the following documents:

production control program;

conclusion of Rospotrebnadzor on the compliance of the premises with standards;

permission from Rospotrebnadzor to carry out activities;

contracts for the removal of waste, hazardous substances, disinfection.

Choosing a room for a studio

The most significant issue when organizing an atelier is finding suitable premises. It is important to choose a convenient location, as the profitability of the business depends on it. According to statistics, atelier attendance is 70% dependent on where it is located. Most often, a person who needs such services simply looks for a nearby studio or chooses something that is “along the way.”

There are two options for atelier premises: renting retail space in a shopping center or in a residential area. Each of them has its own pros and cons. The table shows a comparison of these options. The choice depends on the target audience and the concept of the studio.

Comparison of premises for rent

	Room in a shopping center	Room in a residential area
	high cross-country ability; there is a possibility that clothes purchased in the same shopping center will require adjustment to size. Then buyers will immediately contact the studio the premises are ready for use, no repairs required you do not need to obtain a sanitary and fire certificate for your premises	the studio is located within walking distance from the houses. The target audience will be residents of the area; rent is cheaper than in a shopping center; the premises can be purchased
	expensive rent; the studio is forced to work according to the shopping center schedule	the premises may require renovation; all permitting documentation must be completed; pedestrian traffic is less than in the shopping center. The circle of potential buyers is narrowing to residents of a residential area

The studio operates only during the daytime and does not create much noise, so it can easily be installed on the ground floor of a residential building. This studio will be open from 9:00 to 19:00. In the shopping center, the studio will have to work on a schedule from 10:00 to 22:00 - while the shopping center is open. Renting a room located on the ground floor of a residential building will cost on average 12-15 thousand rubles. You will have to pay about 20-25 thousand rubles monthly to rent a pavilion in a shopping center.

A good option would be the proximity of the atelier to fabric or clothing stores. To increase the influx of customers, you can agree with nearby stores so that consultants, if necessary, recommend your atelier to their customers.

Requirements for the studio premises:

area of ​​at least 10 sq.m. Optimal – 20 sq.m. The room should not be so small that it causes attacks of claustrophobia in visitors - they associate cramped space with the pettiness and frivolity of the company.

availability of electricity;

the room must be divided into at least 3 zones: a reception area with a fitting cabin, a cutting and sewing shop and sanitary rooms (storeroom, toilet, staff room)

the lighting of the seamstress’s place of work must meet special standards, which are five times higher than the requirements for residential premises;

for professional sewing equipment you need a voltage of 380 volts;

availability of good ventilation;

light walls that can withstand frequent wet cleaning;

absence of surfaces that retain small sewing waste.

In order to provide studio services, it is not necessary to rent a separate room. You can open a business from home. How to organize a studio work from home? Clothing measurements can be taken at the client’s home, and mini-production can be located in your home. The difficulty with this idea is finding new clients. You will need to place an advertisement on a site like Avito, hang a signboard or an advertisement in the elevator, or rely on word of mouth.

Purchase of equipment for the studio

To work, you need to purchase equipment. An approximate list of equipment is given in the table. The amount of investment required to purchase equipment is 70 thousand rubles.

Studio equipment

Before purchasing the necessary equipment, you should understand what factors influence its price:

manufacturer country;

functionality of studio equipment;

the material from which it is made, its quality indicators;

company (there are little-known companies that demonstrate good quality, but are much cheaper).

In addition to professional equipment, you will need some furniture and lighting. The furniture should be comfortable, the lighting should be bright enough. These are comfortable working conditions.

Studio staff selection

Most entrepreneurs realize that in this business a lot depends on the level of the craftsmen who will work in it. Therefore, you need to pay special attention to personnel selection. The best option is experienced people you know who can not only sew well, but also communicate with clients. If there are none, you can hire employees based on the recommendation of your colleagues or acquaintances. You can also post information about vacancies on specialized websites. When recruiting unfamiliar employees, it is better to set a probationary period for them. Don't forget about the personal qualities of employees. Welcomed: honesty, decency, punctuality, politeness, ability to take into account the wishes of the client. Select candidates carefully, test people on simple orders. As a rule, the employees of the atelier are women: after all, it is mostly women who bring things to the atelier, and the work will involve tactile contact).

As for the number of employees, it depends on the direction of activity of the studio and its scale. For a small atelier, it is enough to hire two seamstresses - they will work in shifts 2 to 2 so that the atelier can function seven days a week. If you plan to provide a custom tailoring service, you will have to hire a cutter. If orders increase, an administrator will be required to accept orders.

Establish piecework or piecework-bonus wages so that the employee feels responsible and is interested in the results of his work. The minimum salary is mandatory, especially during the formation of an enterprise. Also provide for an additional payment - a certain percentage of revenue. Don't underestimate your salary. Otherwise, professionals will go to competitors. The average salary of a seamstress is 20-23 thousand rubles. This includes salary (16-18 thousand rubles) and a percentage of income (depending on the amount of work performed). Advice: if the vacancy initially lists “maintaining cleanliness in the workplace” among the duties, you can save money on a cleaner.

Ready ideas for your business

Keep in mind that in the atelier business, the problem of so-called “left” orders and financial dishonesty of employees is quite common. To protect themselves, the business owner should periodically show up at the workplace or send a mystery shopper. Cleanliness is verified by comparing revenue on the days the owner is present with other days. Of course, if you understand that your time is worth more than such visits, it’s easier to spend money and install video surveillance at your workplace.

How to advertise an atelier

The key to the success of any business is customers. In order for the studio to break even and bring a stable profit, it is necessary to actively promote its services on the market. You need to start an advertising campaign even before the opening of the studio.

Ways to promote the studio:

information on notice boards in the workshop area;

advertisements on the Internet;

distributing invitations to mailboxes;

placing advertisements in elevators of residential buildings;

a bright sign, banner or sign;

printing business cards and leaflets;

holding various promotions, discounts on sewing certain products, discounts on the first order, etc.

You should not spare money on advertising - be prepared to spend about 30-40 thousand rubles to provide your studio with orders. An active marketing strategy allows you to speed up the process of recoupment of funds invested in opening an atelier.

How much does it cost to open a studio from scratch?

Initial Investment

It is worth not only taking into account all the costs of opening a studio, but also calculating monthly expenses. They include rent, advertising, depreciation, payroll, etc. Fixed expenses also include taxes - this table shows their approximate amount, because... they are calculated based on the revenue indicator.

Fixed costs

Thus, fixed monthly expenses will be about 105,000 rubles. Analyzing the question of how to open a studio from scratch, we can conclude that large financial investments will not be required. Anyone can start such a business. The main thing is to have the necessary knowledge and competently plan all stages of entrepreneurial activity.

How much can one earn from sewing and repairing clothes?

With a good flow of clients, the studio’s daily revenue can be from 5 thousand rubles. In other words, you can earn from 150 thousand rubles per month.

We forecast the income of the studio:

The cost of an average clothing repair order is about 350 rubles. Approximate number of orders per day – 10, per month – 300

Revenue for the month: 350*10*30 = 105,000 (rub.)

The cost of a tailoring order is 3,000 rubles. The approximate number of orders per month is 10.

Revenue for the month: 3000*10=30,000 (rub.)

Additional services (urgent order processing, sewing curtains, etc.) – RUB 20,000. per month

Total revenue: 155,000 rubles.

Net profit per month: 155,000 – 105,000 = 50,000 (rub.)

Annual net profit: 600,000 rubles.

Payback: 6-8 months.

There is no need to expect big profits from the studio, especially in the first months of work. To receive orders immediately, you need to start advertising about a month or two before the opening.

What difficulties may an atelier owner encounter?

Risk assessment is an important point in a business plan for an atelier. Risks in this area include:

purchase of low-quality equipment;

lack of personal funds, when loan interest is added to regular expenses;

low quality of services (problems with personnel);

exorbitant rent increases;

excess supply over demand in the market (too many workshops in the area);

seasonality of business;

poor choice of studio location.

The best way to overcome these difficulties is to take timely care to ensure that they do not arise at all, or to reduce the damage from them to a minimum. In other words, it is necessary to carry out regular work to assess risks and prevent their occurrence in time.

Technological risks are associated with incorrectly selected equipment, breakdowns, and inappropriate use of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, and proper selection of equipment. Before buying equipment, consult with experts, check reviews on forums, and ask for advice from entrepreneurs who work in this field.

Owning your own atelier is a great business idea. How to implement it? Choose the format that suits you and follow our recommendations. In this article we will figure out how to open a workshop for sewing and repairing clothes.

Opening a sewing workshop: where to start

If you have worked in this business for a long time, but you have no entrepreneurial experience, start with a small point. For a mini-clothing repair shop, a space on the territory of a visited shopping center is ideal. Choose residential areas, rent here is lower, and shop buyers are often the clients.

There is another option. You have no experience in the sewing business, but you know where to find a first-class craftsman. Great! This is the same direction when a good specialist decides a lot. For a small sewing studio, one master is enough.

What you need for a sewing workshop: we prepare the documents

A studio license is not required. It is enough to register an individual entrepreneur and choose a taxation system. A patent or simplified version is suitable here. If you do not plan to open a multidisciplinary workshop, apply for a patent. It is suitable for entrepreneurs with less than 15 employees.

Next step - selection of OKVED code. It is important to decide on the direction here. The best option is mixed. The following are suitable for opening a tailoring and clothing repair shop:

• 93.5 Providing other personal services to the public (core)
• 8.2 Manufacture of clothing from textile materials and clothing accessories
• 18.21 - production of workwear
• 18.22 - production of outerwear
• 18.24 - production of other clothing and accessories
• 52.74 - repair of household products and personal items not included in other groups

After this, register with the Pension Fund and obtain permission from Rospotrebnadzor and Gospozhnadzor.

What equipment is needed for a sewing workshop?

Minimum set of equipment required for work:

• For basic sewing and repair work, you will need a straight-stitch sewing machine.
• Overlock for finishing edges and seams
• Machine for hemming the bottoms of skirts and trousers
• Ironing board
• High quality steam iron

In addition to consumables: threads, needles, scissors, measuring tapes, etc., you will need rippers, watering cans and other working tools.

You also need to purchase a cutting table and install a fitting room with a mirror.

Since the profit of a clothing tailoring and repair studio directly depends on the work of the craftsmen, take care of their comfort. Choose comfortable tables and chairs and quality lamps.

How much does it cost to open a studio: approximate calculations

On average, opening a small studio will require costs of 500,000 rubles. More precise figures depend on rental costs, number of employees, advertising costs and other factors.

• Monthly rent for premises - from 40’000 ₽
• Room renovation - from 40’000 ₽
• Purchase of equipment and tools - from 250’000 ₽
• Consumables - from 5’000 ₽
• Salary for two seamstresses - from 60’000 ₽
• Outsourced accountant's salary - 15,000 ₽
• Advertising - from 10’000 ₽

If opening a studio from scratch seems too difficult and expensive, consider an alternative. For example, investing in an already operating business will allow you to save money. Mainly on equipment and promotion.

Choosing your own business is not the easiest thing. Some idea seems attractive, but there are already millions of competitors around. Sometimes, on the contrary, no one is working in the chosen direction, but doubts are tormented: will the product or service be in demand?..

Today, entrepreneurship is oversaturated with sales. The same product, even a fairly large one, is sold by thousands of organizations, and the struggle for buyers has become the norm. Salespeople are motivated in a variety of ways. Everyone is trying to resell something. Should we try to get into this crowd? For some, perhaps yes - if he wants and can do this constantly and is ready to fight with competitors day and night.

But it’s much easier and more interesting to engage in production. There is little of it now compared to the commerce area, and it will be in greater demand. Especially if you offer something of high quality at reasonable prices. One of these options is the clothing business. On a large scale, this could be opening your own factory and possibly registering a brand. For those who want to engage in entrepreneurship on a smaller scale, a tailoring studio is suitable. Below is a detailed business plan for opening an atelier.

Business Features

An atelier is a great opportunity to expand the scope of work for a home seamstress. But practice shows that people who love and know how to sew usually do not do business and therefore work for others. With rare exceptions, of course. At the same time, those who open an atelier are, in most cases, far from the sewing business.

This means that you can take this path with equal success, whether you are a seamstress or a person who knows nothing in this direction. The main thing is a commercial spirit and a willingness to conduct business conscientiously, as well as constantly develop in business.

Among the features of sewing entrepreneurship, namely, opening an atelier, the following can be highlighted:

The costs are quite high against the background of expected earnings, and the average payback can be about a year. This is due not so much to the amount of money invested, but to the fact that promotion is required. It may take several months from opening until you have a stable flow of clients. A clothing repair shop is cheaper and pays for itself faster, but the income it brings in is clearly less.

Remember about seasonality! It is very important. Perhaps it is worth diversifying your services so as not to sit without orders in winter or summer. After all, taxes and rent will have to be paid in any case.

In this business it is extremely Good presentation and competent advertising are important. If you were opening a grocery store, for example, then you wouldn’t have to inform customers in any special way. In such cases, a sign is enough. Sewing clothes to order is not so in demand. Correct positioning is essential here. Who most often goes to the studio instead of the store? Usually - wealthy people who do not like to be like everyone else and value clothes that fit perfectly. The services of seamstresses are also used by those who have a non-standard figure, as well as those who are overweight, but who love to dress beautifully and stylishly. If you present information to your target audience correctly and in the right place, you will start making good money much earlier than other studios.

A financial manager analyzes markets, studies competing companies, and finds ways to make his enterprise investment attractive. Develops strategies for the company’s financial behavior in various situations, including crisis ones.

He forecasts the development of the enterprise and provides management with clear action plans developed in accordance with the forecasts.

You shouldn't expect millions in profit. A business can bring a fairly stable and good income, but There is no frantic demand for ateliers in our country, and this must be realized from the very beginning.

In addition to tailoring clothes to order, you can engage in the production of ready-made models of different sizes and sell them to stores(or give for sale). On the one hand, this is a chance to find more customers, on the other hand, there is a risk that some of the goods will always be unsold.
In this business, finding good craftsmen is very important. If you decided to open a factory producing the same type of clothing products, you could hire everyone, even without the corresponding specialty. They quickly learn monotonous work. But making clothes to order requires talent and diligence, creativity and love for your profession. It may take some time to find real specialists, but it will be worth it.

Quality combined with the talent of employees plus proper advertising will help your future studio become in demand and even famous, and most importantly, profitable.

Financial calculations

The first thing you need to consider when opening a studio is the opening costs.

1. Decor IP. It will cost approximately 2000-3000 rubles, taking into account the collection of all documents. Through the relevant organizations that promise to do everything for you, it will cost a little more.
2. Rent premises. It is extremely difficult to even give an approximate cost, because you can open a studio either in a small town with a population of twenty to thirty thousand people, or in the capital. It also depends on the location and condition of the room. Important: the calculation for this item must be made in a special order, taking into account the fact that some time will be spent on promotion. It means that profits in the first weeks or even months may be minimal. Therefore, the rental amount should be multiplied by at least two. Whether to make this payment right away or not is up to you, but you need to think about it first. What if the room turns out to be full of surprises and you have to move to another place?

Don't let the desire to save money conflict with common sense. Of course, advertising means a lot in this business, but you are unlikely to persuade your clients to go to the industrial zone for fittings... Always compare the benefits with what may be lost as a result.

Overall opening can cost up to 300-400 thousand rubles. You can talk a lot about payback and profit margins; you can also come up with almost any number “out of the blue”... In fact, you can predict something here only after viewing the business plan, and also taking into account the chosen location. Profit depends on a huge number of factors, and most importantly - on correct information and “luring” potential customers and high-quality execution of orders.

Equipment

1. Tables, chairs: should be as comfortable as possible for employees. Ideal when choosing ask a professional seamstress to take part so that she can evaluate their quality. Don't forget about an additional cutting table - at least one.
2. Sewing machines. Their number will depend on your business plan, the area of ​​the rented premises and the number of employees, the expected amount of work, and so on. In a word, you need to thoroughly decide on this. Cars must be professional, “able” to perform any operations. Prices for them start from 12 thousand rubles, for good models you should count on 20-30 thousand. However, here you can also consult with a specialist: if your studio is strictly specialized, it is possible that many functions will not be needed.
3. Overlock.
4. Hemming machine.
5. Ironing board.
6. Steamer and regular iron.
7. It's great if you purchase a large number of fabrics to choose from. This will immediately put the atelier on a completely different level. The less is required from the client, the more likely it is that he will not change his mind and go to the store. A good choice of fabric will help win over even the most demanding people.
8. Hangers and hangers.
9. “Small things”: thimbles, threads of various types, scissors, rulers, and so on. All this has a small cost, but will need to be purchased in large quantities.
10. Table lamps or sconces for evening work of employees. Also make sure there is good lighting and test it at any time of the day.
11. Sofas or armchairs for visitors.
12. Mirror.
13. Fitting room equipment.
14. Fire extinguisher, one or more, in accordance with fire safety requirements.
15. Cash machine. If you plan to carry out work without it, you need to prepare at least regular checks that are filled out by hand.

This is a basic list of what you might need. In the future, the masters may ask you to buy something additional. You should always listen to them because they are the ones doing all the work and know what might be needed.

Registration and obtaining licenses

It is advisable to register immediately after renting the premises, so that you can indicate the address in the documents. Most likely, the format of an individual entrepreneur is more suitable than a legal entity, but it’s up to you to decide.

An individual entrepreneur is registered according to the usual scheme. You will need to select the appropriate taxation option, OKVED code, collect documents and submit them to the tax office. This can also be done through online services. With a tight approach, an individual entrepreneur is issued in one week, while there will be no more than 2-3 days of active paperwork. You do not need to obtain a license to open a studio. But you need to register with the fire safety service.

To open a tailoring shop, watch the business plan given in the video.

Premises and rules for selecting sewing machines

If you want wealthy clients to come to you, try to comply with the following requirements for the premises:

Coziness and comfort. It may be worth spending money on cosmetic repairs, and also don’t forget about good and soft lighting. Remember that the client generally does not go further than the hall. Here you can install a fitting booth and a cutting table, hang fabrics, and then there will be no need for a good renovation of the remaining rooms. But, in any case, they should not look like a barn.

Convenient location. You should be easily accessible both by car and by transport. The proximity to parking is a huge plus; it is better if it is located directly on the premises of the building. It’s great if the chosen location also has a lot of traffic.

Ratio expected volumes of work and area. If you rented a place downtown, in a shopping center, it could be large. If in a small area where the number of clients clearly will not go off scale, there is no point in spending money on a huge multi-room office.

The most important thing when selecting equipment is the correct choice of sewing machines. Not only because they are a major purchase, but also because if an error occurs, replacement will be expensive.

Some people buy used products. This is a relatively good option, as it allows you to save money. But if you decide to take such a step, find a specialist who can check the machine inside and out and tell you whether it is worth buying. Otherwise, it may soon stop working. It is also sometimes possible to purchase cars from a closed workshop. This option is a little more reliable and usually more profitable.

It is important to purchase really good machines that are suitable for professional work. But there is no point in overpaying 10-20 thousand rubles for functions that are not needed. So first decide exactly what types of services the studio will provide, and only then buy the equipment in accordance with this decision. A professional assistant will also come in handy here: if you already have a reliable future employee, let him act as an expert.

Recruitment and difficulties for beginners

Hiring is based on three “parameters”:

• specialized education;
• experience;
• "test.

Interestingly, the latter can interrupt everything. In both good and bad ways. A person who is ideal according to his documents may turn out to be mediocre in his profession, and someone who does not have even the most basic education certificate may be the best sewer. Because there are both talented and self-taught people. Invite everyone to do a test job, and this will be the best exam against any interview.

Professionalism is very important. In this case, your employees are the entire face of the future company. In addition to skills, friendliness is also necessary, otherwise clients will run away, and rumors about the impoliteness of your seamstresses will spread throughout the area.

home The difficulty when starting out is attracting clients. How to do this was discussed above. By the way, good advertising and an abundance of advertising are not the same thing. It is important to convey it specifically to your target audience.

Advertising is worth testing: first one way, after a couple of weeks - another. This will allow you to record the results and know which method works better. After waiting for your first clients, you will feel more confident, and this will give you strength for new heights. The main thing is not to be lazy, constantly develop in business and monitor the work of the staff. And then success will become inevitable.

How often do we come across a situation where clothes that suit us and like them don’t fit our figure well. And if it weren't for the pleat at the waist or the long sleeves, we would definitely buy this item. Such problems are known to each of us. So why not help other people solve them, and make money from it yourself? It is enough to open a clothing repair shop.

It’s also unpleasant when a favorite and comfortable piece of clothing suddenly breaks down - a minor defect appears on it. But the thing is good, generally new, it would be worth wearing again and again. This is where the services of clothing repair specialists are needed. And organizing such an enterprise is not difficult. What exactly is needed to open a sewing repair business, and in what order to do everything, read below.

Selecting a profile

The very first step is planning. Before opening a studio, you need to choose the direction of its activity and determine the list of services. You can do only repairs or include tailoring in the list of services. The experience of practitioners shows that it is more profitable to choose a mixed direction. This way you definitely won’t be left without orders.

Tailoring is a more profitable niche than repairs. But there is also a greater risk of “burning out.” To sew clothes to order, you need high-class craftsmen. If to repair clothes it is enough to hire several average-level seamstresses, then for individual tailoring you need to hire high-class cutters and fashion designers. And there will be much more demands on seamstresses.

Sewing requires more specialized equipment. This means that before opening your own studio, you will have to collect more impressive starting capital. And even if all these requirements are met, the risk of being left without clients is much greater than in the case of clothing repair.

After all, repairs are a common household need, and individual tailoring is an exclusive service. And it’s not cheap, so not everyone can afford it. And those who can afford it place high demands on the studio.

Registering your business

An atelier as a business is subject to mandatory state registration. The optimal form of activity is individual entrepreneur. It simplifies tax reporting and bookkeeping. Having chosen the form, we register it with the local tax authorities.

Particular attention should be paid to the choice of OKVED codes. The main code for sewing workshop services is 93.5. If your specialty is exclusively repairs, then your second code is 52.74. Those who will be engaged in tailoring need to include a few more codes in the list. They are chosen depending on the specifics of the service.

Having dealt with the codes, you should complete 2 more mandatory steps:

1. Register with PF.
2. Get the go-ahead from the Rosportebnadzor authorities.
3. Obtain permission to work in the selected premises from the State Fire Inspectorate.

Having learned the legal subtleties of the question “How to open a studio?”, We move on to an equally important stage - locating the enterprise.

Where to place your studio

The place is worth checking out in advance. Hold off on buying a property. At first, it is better to place the studio in rented premises. Then if something goes wrong, changing the location will be easy.

An important factor when choosing a room is the active flow of people. Premises in shopping centers are good in this regard. Especially if there are clothing and fabric stores nearby. Then the flow of potential clients will be large. The proximity to other workshops will also have a beneficial effect: shoes, keys, umbrellas, etc.

Beginning entrepreneurs usually make do with a small space. To begin with, an area of ​​15 to 30 sq.m. will be enough. Then the rent will not be too high. The estimated cost of monthly rent for such a small space is 40-50 thousand rubles.

Keep in mind that the atelier will also have to separate space for a fitting room. It could just be a corner fenced off with a screen.

What will we use to sew and repair clothes?

On the modern market there is a large selection of modern equipment for sewing and repairing clothes. But you shouldn’t buy everything at once. Clearly define the list of services and select the most necessary equipment in accordance with it.

For the atelier you will need:

• The machine is straight stitch.

It carries out the main work of sewing and repairing clothes. It is more profitable to take models with many functions (20 or more). You will need 2-3 of them. About 60 thousand rubles will be spent on this.

• Hemming machine.

People will definitely come to the atelier with the need to have trousers, skirts, and sleeves hemmed. Such work is performed using special equipment.

• Overlock.

Needed to quickly process the edges of fabric. It will cost 12-15 thousand rubles.

• Cutting table.
• Ironing press (or board).
• Steam iron.

For sewing you still need to buy many different small accessories. Such as scissors, patterns, zippers, needles and threads, rulers, thimbles, measuring tapes, etc. You can’t do without these in your work.

If buying everything new is too expensive, there are 2 options for saving.

1. Sewing equipment can be rented.
2. Buy a used one.

As for the second option, it is associated with considerable risk. Often used devices, without having had time to really use them, have to be sent in for repair. And its cost is quite high.

The above lists a standard set of specialized equipment. In addition to this, the studio still needs to be furnished with standard equipment. These are tables and chairs for seamstresses, hangers, hangers, furniture for relaxation and dining.

A very important point is the selection of lighting fixtures. It affects both the quality of work and the health of staff. For people who sew and repair clothes, good lighting is a must. Sufficient quality lamps and ceiling lights must be installed in the repair shop premises. And where there are many lamps, there must be fire extinguishers. How many of them you need depends on the size of the room.

To pay customers, the studio usually does not install cash registers. They are replaced by issuing receipts. Also stock up on receipt forms in advance.

How to staff a workshop

Whether the studio will develop as a business depends on the professionalism of its employees. Therefore, spare no time and effort to select qualified personnel. Your staff should not only be able to sew well, but also communicate with customers. Many entrepreneurs prefer to look for seamstresses among friends or through their recommendations.

Capable guys can also be found among students who study sewing skills in educational institutions. Don't let your lack of experience scare you. But they have a lot of interest and enthusiasm. And he has a knack for sewing. They should be given a chance and the opportunity to gain experience from senior colleagues by setting a probationary period.

The number of personnel depends on the direction and scale of the enterprise’s activities. At first, a small atelier will need at least 2 seamstresses. For better motivation, they are paid a rate and a percentage of the number of completed orders. Over time, as more clients are added, the staff will expand.

Setting up customer flow

The first thing to take care of is the sign. Let it be big, bright, noticeable from afar. Post promotional posters around the area before opening. An effective measure is a flyer with a discount for the bearer. This will attract the first visitors and clients.

The flow of customers directly depends on the operating hours of the establishment. Consider your work schedule before you open your studio. It is important that you have it open at the time the standard business day ends (5-6 pm). Then, when returning home, many people will be able to visit you. It is no coincidence that sewing workshops work quite long hours - from 9 am to 8 pm.

Business consultants who know how to open a clothing tailoring and repair shop recommend a clever trick for promoting the sewing business - partnerships with nearby clothing and fabric stores. Tell them about your services and ask them to recommend the studio to clients who need clothing adjusted to size, as well as custom tailoring. And your clients will increase significantly.

Come up with a motivation system for partners. These could be large discounts on your services, holiday gifts, or cash rewards. For example, give them a certain percentage of the order or pay bonuses for each new client.

Often stores agree to cooperate without motivation. After all, thanks to the services of the studio, they can provide the client with a ready-made solution to his problem. And having a solution, the buyer is more willing to accept the product, even if it does not fit correctly and needs to be hemmed. In this way the store increases sales. And your partnership will only benefit him.

Initial investment and expected income

For those who are interested in how to open their own tailoring studio, it is important to know the size of the starting capital. Let's calculate the initial investment.

Table. Capital investments

So, in the business of sewing and repairing clothes, you initially need to invest 200 thousand rubles. The small workshop handles 10-15 orders daily. Repair services usually cost around 100-300 rubles. For individual tailoring they charge from 2 thousand rubles. Of course, the price depends on the complexity of the work in each specific case.

At first, the studio earns from 70 thousand rubles. every month. Having gained momentum, it reaches a monthly income of up to 300 thousand rubles. And that's just for clothing repairs. If the workshop is still actively engaged in tailoring clothes to order, you can receive 900 thousand rubles for these services. every month.

As you can see, opening a clothing repair shop is profitable and quite simple. The owner's expenses are repaid 10-12 months after opening.

You will need

• 1. Small room
• 2. Sewing equipment, mannequin
• 3. Team of craftsmen (2-3 people)
• 4. Certificate of registration of individual entrepreneur
• 5. Order receipt form

Instructions

Decor studio in the LLC form, it happens as follows: you collect the package of documents indicated below, pay the state fee, currently amounting to 4,000 rubles, and submit the package of documents and a receipt for payment of the state fee to the tax office (in Moscow this is tax office No. 46). Registration takes an average of a week. The following documents are required for it:
1. Application for registration, notarized (can be downloaded here: http://www.nalog.ru/gosreg/reg_ul/);
2. Documents for the founders, manager and chief accountant;
3. Receipt for payment of state duty;
4. Decision to establish an LLC;
5. LLC Charter;
6. Agreement on the establishment of an LLC.
The last three documents must be notarized. The authorized capital of the LLC is currently . It must be deposited in a bank account specifically opened for the LLC. It is also necessary to order an LLC seal.

Next you need to decide on a location. According to experts in this business, the most “passable” (that is, profitable) points are in residential areas. This could be a small pavilion in a local shopping center or on the ground floor of a multi-story building surrounded by similar buildings.

Before choosing a place, find out whether there are many studios in this neighborhood and what services they offer. It may turn out that there will be many similar places in the area. Although, perhaps, they will not compete with you (for example, you are engaged in the repair of textile clothing, and in the area there are only fur and leather repair shops). Please note that points in quiet areas where there are many middle-class citizens are often more profitable. Richer people prefer to either throw away their clothes when they need repairs or have their own seamstresses.

When concluding a lease agreement, read it carefully. Pay attention to whether the penalty for late payment is too high. Find out whether the landlord has the right to rent the premises to you - perhaps he rents it himself without the right to sublease (transfer to third parties). Typically, the down payment for renting out a property is equivalent to two months' rent, so be prepared for this. Most often, rent is the largest expense item in this business.

The next step is purchasing equipment. At first, buy three: a hemmed stitch (for the bottom of trousers), a flat-stitched straight stitch (the main repair work is carried out on it) and a knitted stitch. You can significantly save on the cost of equipment if you purchase not new, but already used equipment. In specialized stores, machines can cost up to several thousand dollars, used equipment – ​​several thousand rubles. Here it is very important to be at least a little familiar with the machine’s structure so as not to incur additional losses. It is best to purchase equipment in the presence of a specialist.

The most difficult stage of organizing your own studio is selecting qualified employees. If you want to engage in clothing repair work, since you yourself have the appropriate education, everything is much simpler here. Just find a second master, because you won’t be able to handle all the orders yourself. If you are a person who is far from sewing work, look for potential workers among your acquaintances and their friends. If there are no such people, you will have to take a stranger and make him “your own.” To do this, at first, spend as much time as possible with him, tell him how to communicate with clients, and monitor his work. It is best to punish for dishonestly repaired clothes with a ruble; this is most convincing.

In order to open a framing workshop, you do not need to obtain a license. The bulk of the costs will be for the purchase of equipment and working materials. You also need to take into account the lack of domestic production of baguettes as such. Deliveries are made from abroad, which increases the cost of production. A significant advantage of this business is low competition.

Instructions

You will need at least two rooms: one for a workshop, the other for receiving visitors. It is advisable to provide separate storage space. It is not recommended to be located in residential buildings due to the noise produced during the work of craftsmen and possible complaints from residents. It can be located separately from the order receiving point. The latter should be decorated with taste and product samples should be organically “woven” into the interior. Proximity to exhibition galleries, art salons, and gift shops has a beneficial effect on the image of a business.

To equip a framing workshop, you will need a machine for cutting blanks for frames (guillotine), a machine for fastening slats, and staplers for fixing the picture to the frame. To create ornaments, special saws are required, imported from abroad, the purchase of which costs several thousand dollars. The assortment should include at least several dozen baguettes. Manufacturers present their products at the annual professional exhibition in Bologna.

The workshop staff must include at least one framer with at least two years of experience, supervising three to four assistants. Among them may be specialists with education as a cabinetmaker or restorer. There are only a few courses on framing art. It is advisable to have a designer with an artistic education on staff. You will also need an administrator to take orders and an accountant.

The target customers of the framing workshop are regular customers with regular orders. These are women who do embroidery, artists, designers, photographers. Therefore, it is extremely important to acquire a good reputation among customers and maintain it at a high level.

Video on the topic

Are you an excellent embroiderer, talented painter, fabric painter or sewer of soft toys? Then you may well think about opening a creative workshop, where you can not only create, but also teach your art to everyone. And with a successful combination of circumstances, you can make money – and quite good money at that. How to organize this workshop correctly?

Instructions

Decide what your workshop will do. You can work independently, but it is better to involve partners. The more diverse the range of services you provide, the more clients you will be able to attract.

Study the market. Perhaps there are a lot of people in your city who teach drawing or modeling, but so far there is no one teaching how to make dolls or sew in the patchwork style. Focus on original, promising crafts. It makes no sense to clone studios - think about what type of creativity can become your unique offer.

Take into account fashion trends. For example, complex handicrafts are popular today - making glass beads, artistic forging, making toys using mixed media. But the market for soap making or felting in most regions is already oversaturated.

Decide on finances. You will need suitable premises, necessary equipment and supplies. You can save money on staff and room decor at first. If you don't have available funds, think about where you can find them.

One of the suitable options is a targeted subsidy for starting your own business, which can be obtained by registering with the regional Employment Center. To do this, you must obtain unemployed status, undergo training and write a business plan. If successful, you will receive money quite sufficient to organize a workshop. However, keep in mind that the plan must be commercially justified, because you plan not only to create, but also to earn money.

Decide on related services. At a creative workshop, you can open a store selling supplies for handicrafts. A good option is a gallery where various products will be exhibited for sale. They can be taken for sale from other masters.

note

Find out if your creation will require additional permissions. For example, porcelain work or glassblowing will require approval from the fire department. If you plan to work with food, you will have to contact the sanitary and epidemiological station.

A home workshop is a place designed to embody the owner’s creative ideas. It can be temporarily installed in the kitchen. Part of the living room can be converted into a workshop. But if possible, install it in the basement.

You will need

• - Workbench;
• - tool cabinet;
• - first aid kit;
• - fire extinguisher;
• - drinking water;
• - rags.

Instructions

The required minimum area for a workshop is 6.5 m2. When starting to equip the room, think over a plan. Mark on it the arrangement of the necessary equipment and tool cabinet.

The room should have good lighting and a hard floor. Make a window for ventilation. Be sure to install several electrical outlets.

The main workplace in the workshop is a workbench, which is intended for metalworking, carpentry and other work. Its length is 2 m, width – 70 cm, height 85 cm. The thickness of the table cover should be up to 10 cm, but not less than 4 cm. It contains front and rear vices, and also has a recess for tools.

If the window is at the level of the workbench lid, then install a protective screen 35 cm high. Make it from plywood or chipboard and paint it with waterproof paint or light-colored enamel.

In a small room, use a bench board. It should be well dried and planed. Length – 1.5 m, width – 25 cm, thickness – 4 cm. Attach it to the wall with brackets or with clamps to the table.

A mandatory accessory for a workshop is a cabinet for a variety of tools. It will be constantly replenished, so make it comfortable and spacious.