Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on car repairs themselves, even if it is simply necessary. For this reason, many drivers are willing to pay any money for car servicing. So why not make money from it? How to open a car service center from scratch? What format of business plan should you use?
The idea of opening a service station is very relevant and promising, if implemented correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.
Service sector
At the moment, the vehicle fleet in Russia has tripled, which has led to an expansion of the structure of the auto service market. Currently this includes:
Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.
Single car services. One of the most popular market segments, advertising itself due to the ideal combination of price and quality.
Specialized car services. They work with a specific car brand, which greatly reduces the number of potential customers, but identifies a clear target audience.
Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments to work with.
If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a truck service center with calculations, an example of which will help determine the average amount of investment.
Private and single car services are more profitable in terms of initial costs, but their return on investment may suffer due to serious competition with larger companies. This problem is especially acute in large cities.
Network service stations are best opened in places where there is no popular brand in this area. Here the main costs will be spent on advertising promotion of the brand.
The franchise car service was advertised by her, but for this, the owner of the chain imposes certain requirements on the businessman, ranging from maintaining a certain appearance of the office to the tactics of selecting each employee. In this case, the business plan (sample with calculations) for a car service may change, since advertising investments are being reduced.
Market situation analysis
A new auto repair shop has a good chance of success if it correctly assesses the environment in which it will have to operate. In order to choose the right direction of activity, possible specifications and territorial location, it is necessary to conduct an analysis of the market situation, without which the business plan (example with calculations) of a car service will not be relevant.
To begin with, it’s worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your garage cannot compete with neighboring garages, you may be better off choosing a different specialty, there are a number of jobs that you will perform at a higher level or at a lower cost, or focus on a specific brand of car that you want to service.
Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.
Services provided
The car service business plan with calculations, the example of which we are considering, is designed to provide a wide range of services: major repairs of the main components of the car, diagnostics and repair of electrical parts, body and metalwork, tire fitting, painting and much more. As additional services, it is worth considering the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior reupholstery, etc.
The most profitable from this list are repairs to the gearbox, engine, clutch, and steering gear. It brings less income, but it is simply impossible to refuse it.
It is best for a service station to choose a narrow specialization, which will reduce business maintenance costs. However, this tactic can greatly reduce the number of potential customers.
Room
Once you have decided on the direction of your commercial activity, you need to select the premises in which you will carry it out. At the moment, rent or construction are available for a businessman.
The latter option is used extremely rarely, since it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then purchasing the rental rights. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and renting a land plot - about 200 thousand rubles per year for 7-9 acres.
It is cheaper to rent a room, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not meet fire regulations. If you're lucky, you can rent the required space for a service station for 200-300 thousand per month.
In all cases, a business plan (example with calculations) for a car service center must take into account the future size of the workshops and the required area for the tire fitting and electronics departments.
Equipment
The resulting room will have nothing but bare walls, so the next stage is the selection of equipment. The main expenses here go to diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that the work also requires small tools: hammers, vices, side cutters, etc., which can cost up to 30 thousand rubles.
In fact, a business plan for a car service with calculations, an example of which is given here, includes standard characteristics of a service station, which can be improved by investing more impressive amounts.
Staff
Not only the quality of work and the number of clients, but also the image of the company itself depends on who will work at the service station. Therefore, you should be careful when choosing personnel. For a small car service, 2-3 technicians, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary ranges from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.
If the service station has a different focus, then the staff should be expanded. So, a business plan for a truck service center requires at least 10-15 people.
Legislation
The law requires strict compliance with the regulations regarding service stations. Thus, the operation of a car service must be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is being carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.
Particular attention must be paid to labor protection. A service station is a place of increased danger, therefore compliance with the labor code, namely the chapters devoted to ensuring personnel safety, is required very strictly. It is in the interests of the businessman himself to comply with fire safety rules, not to reduce the area of the premises in order to save money, to introduce rules for the storage of flammable substances, and to provide workers with uniforms and protective equipment.
Advertising
If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter dedicated to advertising in the expense item. Promotion methods can include advertisements in newspapers and magazines, distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a comprehensive set can cost 400 thousand rubles. However, in a small service station you can meet 50-100 thousand rubles monthly. Then the costs will gradually decrease, as your own will appear and the so-called “word of mouth” will start.
Final count
For those who are thinking about how to open a car service center, it is better to use the business plan as a recommendation. Constant changes in the exchange rate, economic events, and increased competition can affect the amount of investment required to open a business. This is the reality at the moment.
A business plan (example with calculations) for a car service includes the following expense items:
1. Initial costs:
purchase and installation of specialized equipment - 1.5 million rubles;
coordination with other authorities - 50 thousand rubles.
rental of premises - 200 thousand rubles;
salary for employees is 15 thousand rubles.
consumables - 100 thousand rubles.
So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles are net profit.
Thus, I was able to answer the question of how to open a car service, even of an approximate nature.
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Car service- This is one of the most common types of services in any city. Every year this type of business is gaining more and more momentum.
In this regard, the issues of preparation are very relevant. business plan for organizing a car service. To familiarize users, we present example of a car service business plan for a small city, which you can download for free. The predicted payback period for the presented project is 3 months. Please note that the car service business plan is published in 2 parts.
BUSINESS PLAN
Name of the project:
Car service organization
Initiator of the project:LLC "Ways of Success"
This business plan is submitted for consideration on a confidential basis solely for making a decision on project financing and cannot be used for copying or any other purposes, or transferred to third parties. Please return the business plan if it does not raise interest in participating in its implementation
Uezdny
2010
1.Description of the project and business specifics
LLC "Ways of Success" is an enterprise specializing in car servicing. This enterprise will be located in the city of Uezdny. The main activities are car washing, diagnostics, wheel alignment, engine repair, tire fitting and other minor types of repairs.
Building
The car service will be located in a modular building. The advantages of a modular design are, firstly, its low cost, and secondly, the ease and speed of construction. Using a modular building design will significantly save time and money on the construction of a car service building.
The building will consist of three modules docked together. 1st module – 2-post washing, 2nd – common module for all other posts, 3rd – administrative and utility rooms. Additional utility rooms and a bathroom are organized using partitions.
Description of design
The foundation is a shallow strip foundation.
The supporting frame is rolled metal (channel, angle, pipe).
Walls and ceiling - the ceiling and walls are made of sandwich-type multilayer panels based on Isover insulation, the outer layer of which is a painted galvanized metal sheet. The thickness of the panels is 180 mm. The modules are supplied fully factory-ready with installed lighting, heating and ventilation.
Construction time
Project development – from 15 to 30 days.
Manufacturing of modules at the factory takes from 1 to 10 days.
On-site installation – from 1 to 10 days.
Main settings
Construction area – 250 m2;
Height – 6m.
Manufacturing cost – 150 USD / m2
Characteristics of the services and equipment provided
The new car service plans to provide the following range of services:
Interior washing and cleaning;
Change of oil;
Diagnostics and adjustment of wheel alignment;
Tire fitting;
Engine and suspension repair.
Thus, the new car service will provide almost a full range of services, with the exception of those that require highly specialized knowledge and equipment, namely body work (hull repair and painting, installation of additional parts).
Below is a brief description of the services provided by the car service according to the main parameters: number of jobs, required number of personnel, equipment and its cost, price, time for operation
Washing
The car service center will have a 2-post car wash using mobile washing machines. The washing will be organized in a separate box, the area of which allows for washing two cars at the same time.
Number of jobs: 2
Required number of personnel: 4 people during busy hours, 2 people at other times.
Price: about 150 rubles. for washing the hull, 400 rubles. for a complete car wash with interior cleaning. 60% of the cost of work is the cost of cleaning materials.
Time for operation: 20 minutes for a simple wash, 40 minutes for a wash with interior cleaning.
Equipment
Mobile devicefor a hot washer like Kranzle and the same apparatus for a cold washer.
Treatment systemDesigned for purification and recycling of water, it ensures water saving: dirty water is purified and recirculated to the sink.
Vacuum cleaner for interior cleaning.
Compressor for air supply.It is also used at other positions, in particular, at the tire service station. In this regard, it is planned to purchase the most powerful apparatus to supply the entire station - with a capacity of about 1,000 l/min.
Cost of washing equipment
Hot washing machine KEW, WAP (Denmark), Kranzle, Karcher (Germany) 1,500
Cold washing machine KEW, WAP (Denmark), Kranzle, Karcher (Germany) 700
Treatment system 3,500
Vacuum cleaner KEW, WAP (Denmark), Kranzle, Karcher (Germany) 300
Compressor AIRTEK (Italy), Hoffmann (Germany) 2,000
Total cost of equipment 8,000
Change of oil
Changing the oil is an operation regularly performed by all car owners, so the demand for it is constant. This operation requires special equipment, which can be leased by oil producers.
The practice of leasing oil filling equipment is followed by most large oil manufacturers. To obtain equipment on lease, you must submit an application to the representative office of the oil manufacturer or an authorized dealer, where you indicate the expected sales volumes. After submitting the application, the car service center is inspected by a representative of the manufacturer, who draws up a conclusion on the possibility of fulfilling the obligations specified in the application.
The main criteria when making a decision are the location of the car service, history of activity, etc. In case of a positive conclusion, the equipment is provided on lease with an obligation to purchase the stated volumes. Upon reaching a certain volume of purchases, the equipment becomes the property of the car service center.
The car service plans to use the above scheme and organize an oil change station. The post will be organized in a separate box or in a specially designated area of the general repair box.
Number of jobs: 1
Required number of personnel: 2 people during busy hours, 1 person at other times.
Price: As a rule, the cost of replacement is included in the cost of the oil itself. Thus, when a client purchases oil directly at a car service center, the service will be provided free of charge; when purchased outside a car service center, the cost of the service will be 200 rubles.
Operation time: 20 minutes.
Equipment: Oil filling equipment available on lease.
Diagnostics
An engine diagnostic station will be set up at the car service center. The post will be equipped with equipment that allows you to effectively determine the condition of the engine and give recommendations for its repair.
Number of jobs: 1
Price: 500 rub. for a complete diagnosis.
Time for operation: 30 minutes.
Equipment: Diagnostic stand, consisting of a computer with a scanner and a CD with a database of engines of all brands. Such stands are produced by the world's largest manufacturers, in particular, the Bosch company (Germany), but domestic developments are also offered on the market. In this case, it is advisable to prefer domestic equipment, since with virtually no difference in capabilities, the cost of imported equipment is 3 times higher.
Cost of equipment for a diagnostic station
Name of equipment Brands Cost, dollars
Motor tester with Tecoil database (Russia, own development) 3,300
Scanner for connection to an on-board computer Bosch (Germany) 4,000
Total cost of equipment 7,300
Wheel alignment adjustment
Number of jobs: 1
Required number of personnel: 1 person.
Price: 500 rub.
Time for operation: 1 hour.
Equipment:4 post lift– can be used for repair work. It is planned to install a lift with a lifting capacity of at least 4 tons. The lift can also be used when carrying out car suspension repairs and other repair work.
Electronic wheel alignment stand with 8 sensors, which ensures the greatest accuracy of wheel adjustment and takes into account the greatest number of parameters.
Cost of equipment for wheel alignment adjustment stand
Name of equipment Brands Cost, dollars
4 post lift with extra. Equipment Rotary (USA), Nussbaum, Hoffmann (Germany) 5,000
8-touch stand Bosch, Hoffmann (Germany 11,000)
Total cost of equipment 16,000
Tire service
Number of jobs: 1
Required number of personnel: 1 person.
Price: 200 rubles per wheel.
Time for surgery: depending on the complexity of the operation.
Equipment.
Tire stand;
Balancing machine.
Cost of tire fitting equipment
Name of equipment Brands Cost, dollars
Tire changing machine with inflator Aquila (Italy), Hoffmann (Germany), SICE (USA) 2,100
Balancing machine Aquila (Italy), Hoffmann (Germany), SICE (USA) 2,300
Total cost of equipment 4,400
Engine and suspension repair
This group of services includes all services for repairing the engine and suspension of a car, carrying out scheduled replacements of parts and simple body work, for example, straightening dents.
Number of jobs: 4
Required number of personnel: 2 people per workplace.
Price: $25/hour, the cost of each operation is calculated based on the time standard for a specific type of work.
Time for surgery: depending on the service.
Equipment:
Two post lifts
Tool kits: a portable set of tools for each workplace - a case with the most frequently used tools, plus one trolley, also used at the wheel alignment adjustment station, with a full set of tools;
Welding machine for small welding work, for example, welding cracks in a car muffler;
Press for pressing out various parts;
Counters, tool racks.
Cost of equipment for general repair stations
Name of equipment Brands Cost, dollars
2-post lifts (4 pcs.) Rotary (USA), Nussbaum, Hoffmann (Germany) 12,000
Press Nussbaum, Hoffmann (Germany) 1,300
Welding machine D+L Technik (Germany) 400
Tool set – trolley Stahlwille (Germany) 1,400
Case with tools (4 pcs.) Stahlwille (Germany) 800
Counters, racks (4 pcs.) Russia 800
Total cost of equipment 16,700
The success of any enterprise depends on the ability, firstly, to attract new customers, and secondly, to retain them. This fully applies to car service. At the same time, given the constant need of any car for repairs and maintenance, the second task is even more important than the first. A good car service, already 1-2 years after the start of work, may practically not care about attracting new clients - sufficient income will be provided by servicing old ones, who, moreover, will recommend this car service to their friends and will ensure a sufficient influx of new clients.
However, the first challenge that any new service station must overcome is the challenge of initially attracting customers. The successful completion of this task is ensured by the following factors:
Car service location;
Appearance of a car service center;
The location of the car service must meet the following requirements:
Being in an area with constant and significant traffic flows;
Ease of finding a car service center;
Convenient access roads.
The appearance of a car service center means, first of all, the condition of the car service building itself, the presence of an informative and easy to read sign, the cleanliness of the surrounding area, etc.
The solution to the second task - customer retention - almost 100% depends on the quality of the services provided by the car service center. Quality, or more precisely, its perception by the client, is a derivative of the following factors:
quality and composition of equipment. A well-equipped car service center inspires greater consumer confidence than one equipped with outdated or low-quality equipment;
attitude towards the client, speed and quality of service, appearance of the service center and staff;
quality of services provided;
professionalism.
Basic car service services
Listed below are the types of services provided by car service stations, conditionally divided into several groups, and their brief descriptions:
interior washing and cleaning– one of the most common services. Demand for it is characterized by high price elasticity; an important factor is the location of the enterprise providing this service. This service does not require highly qualified performers, so the quality of its provision is often not too different between different companies. In this regard, car owners, as a rule, do not feel committed to any particular company providing this service;
diagnostics, adjustment and regular various operations to replace parts and oils(for example, changing the oil or air filter). The demand for these services also strongly depends on price, however, due to the fact that much greater qualifications of performers and quality of equipment are required, there is a greater commitment of car owners to perform this operation in one company;
installation of additional electrical equipment(radio tape recorders, alarms, etc.) - a one-time operation, most often performed once in the entire life of the car, as a rule, it turns out to be specialized stores selling this equipment;
repair, painting and processing of the body, including installation of additional plastic parts– the most specific service, requiring special equipment and highly qualified performers. Performed, as a rule, by companies specializing only in these works;
tire fitting and balancing– carried out both by specialized stores selling car tires and by car service centers;
chassis and suspension repairs and engine repairs– can be performed
specialized companies, but most often provided by one car service center. This service requires highly qualified performers. Price elasticity of demand is present, but the quality of services and professionalism of the performer are no less important, so most car enthusiasts prefer to perform such work at the same car service center, and even with the same master
2. Market analysis
The condition and size of a country's vehicle fleet can serve as one of the most important indicators of its technological and economic development. To assess the automobile fleet, both quantitative indicators are important, for example, the total number of cars in the country or the average number of cars per thousand inhabitants, and qualitative indicators, namely, the composition and average age of the automobile fleet.
When comparing Russian vehicle fleet statistics with global indicators, the current lag of Russia in terms of quantitative and qualitative characteristics of the national vehicle fleet becomes obvious.
According to the State Traffic Safety Inspectorate of the Russian Federation, the total number of passenger cars in Russia is 19,700 thousand, or about 130 cars per thousand inhabitants. If Russia ranks 7th in the world in terms of the total number of passenger cars, then in terms of the level of provision of the population with personal vehicles it lags noticeably behind developed Western countries. In the USA there are 510 cars per thousand inhabitants, in Germany - 501, in Finland - 376, etc. (data from "Automobile Review", Switzerland).
As for the quality of the Russian passenger car fleet, the lag here is even more significant. According to the State Traffic Safety Inspectorate of the Russian Federation, more than 75% of passenger cars in Russia are Russian brands (VAZ, Moskvich, GAZ), most of which are outdated models, such as the VAZ-2106, which until recently was the sales leader at the Volga Automobile Plant. As for the fleet of foreign cars, here too the share of new cars is small - about 30%.
The state of the passenger car fleet is a reflection of the socio-economic situation of the country, and its renewal and growth is hampered by the low pace of social development, primarily by the growth rate of real incomes of the population. At the same time, it should be noted that there is an emerging trend towards an increase in the rate of renewal of the vehicle fleet, as evidenced by the increase in sales of new passenger cars .
The August 1998 crisis noticeably changed the balance of power in the Russian automobile market. There has been a shift in consumer demand towards cheaper cars of Russian brands, and more expensive foreign-made cars have lost their market share.
During 1999, Russian manufacturers managed to increase their market share, while the share of foreign manufacturers increased from 7.9% to 14.7%. The main reasons for such changes were the fall in effective demand and a lower, compared to the rate of growth of the dollar exchange rate, increase in prices for Russian-made cars, as well as, to a large extent, a drop in imports of used foreign cars into Russia, caused by tightening customs rules. AvtoVAZ was able to improve its position to the greatest extent, not so much by increasing production volumes, but by updating its model range. The devaluation that occurred made it possible to transfer the new VAZ-2110 model from the “middle” segment, where it experienced fierce competition from imported brands, to the cheap one (the average price of a new “ten” in Moscow is about 5 thousand dollars). As a result, the “tenth” series is currently the leader in AvtoVAZ production, displacing outdated models.
It is obvious that foreign manufacturers in the near future will make every effort to return to the market and further increase their share in it, both through marketing policies and through the creation of their own assembly plants in Russia: Ford (assembly plant in Vsevolozhsk), BMW (assembly plant in Kaliningrad), etc. The aforementioned tightening of customs rules for importing used foreign cars into Russia also plays into the hands of sellers and manufacturers of new cars. This change in legislation makes it unprofitable to import foreign cars older than 3-5 years, which previously occupied a significant market share.
Considering that there is a significant group of consumers who prefer foreign brands, there is a significant reserve of demand for new imported cars. The results of 2005 already show an emerging trend towards restoration of sales volumes of foreign-made cars - the brand almost doubled its sales volumes in the second half of the year Volkswagen, Mercedes, Skoda, Daewoo, Mitsubishi.
Thus, an analysis of existing trends in the automotive market allows us to make the following forecast for changes in the composition of the automobile fleet:
Sales volume and number of cars in Russia will increase;
In the volume of car sales, an increasing share will be occupied by cars in the “middle” price segment ($6-15 thousand);
The share of new cars of foreign brands will increase;
In parallel with the change in the sales structure, the share of more modern cars in the total number of cars will increase.
A comparison of Russian passenger car fleets shows certain differences caused, firstly, by the higher average income level of residents, and, secondly, by the peculiarities of the economy and geographical location of the city. First of all, this is a significantly higher share of foreign cars, while the share of foreign cars with a service life of less than 5 years inUyezdny is 42% versus 38% in Russia. With an approximately equal share of VAZ vehicles in both vehicle fleets, the share of Russian brands in the city’s vehicle fleet is significantly smaller due to the low popularity of the Moskvich and UAZ brands - only 2% versus 10% on average in Russia.
Car service market in Uezdny
A car service station (service station) is an enterprise that provides a range of car repair and maintenance services. Thus, when analyzing the market, almost all companies that in one way or another operate in the automotive services market will be taken into account, with the exception, perhaps, of the smallest ones that provide one or two services, for example, individual car washes.
The car service market in Uyezdny is still poorly understood and difficult to research. There are no large companies dictating the rules of the game on the market; the vast majority of companies own one service station. A certain number of companies still exist in a semi-underground state, without registering or paying any taxes. In the total volume of services provided, there is a large proportion of single craftsmen working in garages, car and taxi depots, etc. Such “multifacetedness” of the market naturally makes it difficult to study it and collect reliable statistical information.
Condition of the road network in the region.
According to experts, the condition of the Uezdnoye road network is currently far from satisfactory. Two main problems can be identified:
The level of development of the road network, especially in Uyezdnoye, does not correspond to the level of development of the vehicle fleet - an almost 4-fold increase in the number of cars since the beginning of the 80s has led to congestion of the main transport routes of the city, which, in turn, has led to an increase in accident rates and a deterioration in the environmental situation etc.;
unsatisfactory condition of the road surface: in general, in the region the accumulated underrepair of roads is 73% of the standard value. Insufficient funding for reconstruction of the region's road network and poor quality of repair work do not contribute to improving the situation.
The condition of the road network contributes to a significant increase in the required frequency of car repairs, and is thus an additional factor guaranteeing a high level of demand for car service services in the near future.
3. Sales plan.
3.1. Sales volumes
Planning of production volumes of Paths of Success LLC is carried out based on production capacity. Production capacity is limited by labor resources, production space, and natural components. Sales planning is carried out upon receipt of the enterprise's revenue from the sale of products. The company begins production on May 1, 2011.
The sales plan is presented in table 1.
Table 1. Sales plan by year, etc.
|
Indicator name |
2011 |
Total 2011 |
Total 2012 |
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Content: Opening a car service center.
Car service staff.
List of services provided. Marketing strategy for a car service center.
Car services today. Market analysis. |
The history of the emergence of car services.
Henry Ford can easily be called the founder of the emergence of car services, because it was this man who invented and put the first car on the assembly line.
At the very beginning of the development of the automobile industry, only wealthy people could afford a car.
Over time, cars have become more accessible and the issue of their maintenance has become much more pressing.
The first car services appeared about 100 years ago; the automobile appeared a little earlier. But at first, owning a car was really problematic, and if some part failed, you had to make it yourself, not to mention replacing it. As you know, demand creates supply. After some time, craftsmen appeared who understood the principles of operation of cars and could make parts for them. That’s when the first car repair shops began to appear, at bases where cart and bicycle repair specialists were located.
Then, with the development of industry, auto manufacturers had the opportunity to organize the production of spare parts, which they had been asking for for quite a long time from trading houses, through which new cars were sold.
With the advent of spare parts production, the car became even more popular. The business of handicraft production of parts was no longer so profitable, but the installation of factory parts was developed. This is where more and more new car services began to appear, since installing factory parts was much easier than making them yourself. More and more entrepreneurs, realizing the opportunity to make good money, flocked to this business. And car services began to appear far beyond ordinary car trips. Accordingly, people could travel by car, going on long journeys without worrying about possible breakdowns. At that time, automakers began running advertisements about how to enjoy traveling in your car. Such marketing moves created a new wave of interest in the car, and soon almost every family had a car.
In Russia, car services appeared much later, which was due to delays in the development of the automotive industry. But over time, this business has gained momentum in our country and today we can say with confidence that if there were no car services, many car owners would refuse to use them.
Opening a car service center.
Construction of a car service building.
When building your own car service center, the main task is to select a plot of land. As a rule, the best places are already taken, and those that are offered to you will be far from ideal. In this case, you need to have connections in land management. In general, everyone “knocks out” as best they can.
It is also worth considering the fact that the closer the building of your future car service is located to the existing premises, the less money you will spend on communications and electricity.
A car service center can also be built as an extension to some other premises, which will also undoubtedly reduce the cost of construction.
If you have a site for construction, by the way, it should be no closer than 50 meters from residential buildings, then it’s time to prepare design documentation for construction. It is best to order the project from private designers, this way you will save money without overpaying the company.
It is also worth looking for contractors not through large companies; it is better to hire a small private team, and rent construction machinery and equipment from third companies. This will also reduce costs.
The building itself should be designed as conveniently as possible, and be convenient for employees and for your clients.
The following premises must be present in the car service building:
- Repair boxes
- Dispatch room where clients are received and orders are placed
- Locker room for car mechanics with a hygiene room (toilet, shower)
- Meal room for staff
- There is also a waiting room for clients, which in principle can be located right in the control room
- A separate toilet should be provided for clients.
- And don’t forget about utility rooms for storing equipment.
In the construction of a car service center, the main thing is the foundation. It is also worth paying special attention to the floor in the repair bays; it must be made of the best grades of concrete and be perfectly level, because in the future car lifts will be attached to the floor with anchor bolts.
The car service building itself can be built using rapid warehouse construction technology. The base is made of metal structures, which is sheathed with corrugated sheets, and insulation is laid inside. The roof sheathing and rafters are made of wood, the outside is corrugated sheet or linocr, and the inside is insulated.
But the best option for the capital construction of a car service center is construction from a monolith and brick.
The chosen construction option will depend only on your capabilities. It only remains to add that the payback period for a business with the construction of its own car service is at least five years, but this approach to business is worth it.
Rent of premises for car service.
Perhaps the main issue in opening a car service center is finding suitable premises. The room must meet three main factors, and it would be better if you manage to find everything in one:
- Not high rent
- Ease of use and possibility of future expansion
- Crowded, passable, visible place
In practice, as a rule, renting such premises is not so easy, because many are already occupied. Probably the most basic problem that a businessman who wants to open his own car service faces is the need to re-equip the premises he has found. In some cases, you need to pour a good floor to install lifting equipment. In some cases, make bathrooms and partitions. These are all unavoidable costs. But experienced entrepreneurs agree with the owners of the premises that the money spent will go towards future rent. Subject to a long-term contract, the landlord usually agrees. In some other cases, the owner of the premises may take on part of the burden of refurbishment.
Always try, when looking for a room to rent, to talk and negotiate only with the owner, because otherwise you will overpay money to the intermediary.
Try to look for premises for a car service in accordance with the rules:
- Fire inspection
- Labor Inspectorate
To do this, there are certain rules for organizing auto repair work, which are best followed by any entrepreneur.
Basic:
- Distance from residential buildings at least 50 meters
- Room ventilation
- Storage of paints and varnishes in separate ventilated rooms
- Meal room if there is no dining room
- Water supply
- Bathroom with shower
- Cloakroom with metal drawers for clothes
- Fire-fighting equipment
- Smoking room on the street
- Illumination of the room with daylight penetration
Perhaps these are the basic requirements for finding premises for your future car service center.
Necessary documentation and permits to open a car service.
Since licensing for car service services has now been cancelled, opening a business remains a small matter:
- Organize an LLC or individual entrepreneur
- Prepare documents for the purchase or lease of industrial premises
- Get permission from the SES
- Fire Supervision Permit
- Conclude agreements with the water utility and the city. power grid
- If you need to conclude an agreement for waste removal and recycling of paints and rubber
Necessary resources for opening a car service.
How to open a car service?
Premises for car service. (diagram, drawings, car service areas)
Since we have already talked above about the construction and rental of premises, here I would like to write a little about the internal layout and maximum ease of use of the car service. As you know in any business, each meter of occupied space is assessed separately, and each meter costs a certain amount of money, and it simply must pay for itself. In this case, a car service is no exception. We can also say that the most convenient layout and arrangement will increase the speed and quality of work. A trait of many car mechanics is the fact that if they see a free corner, they definitely try to clutter it, and here your task is to eliminate such a drawback by properly planning the room.
As a businessman, you must think through and organize all movements around your car service premises so that during working hours there are no free “walks” on the part of your staff and clients. Access to the smoking room and locker room, as well as to the eating room, passed only through the dispatcher (receiver master), who, in addition to his duties, must maintain order. Most of the time, even if there is no work, auto mechanics must stay in the boxes assigned to them according to fire safety regulations.
For better control, you can install video equipment, with which you can track all the movements and actions of employees in the service center premises. Online surveillance will also allow you to track all your customers who have arrived for repairs at your auto repair shop.
How much equipment is required for a car service? What equipment should you choose for your car service?
Today, the equipment sales market has undergone enormous changes, and if 10 years ago, good equipment could only be brought from abroad, now you can buy everything you need literally without leaving your home. Manufacturers of various equipment can be found on the Internet; for every taste and budget there are various modifications of any tool from both imported and domestic manufacturers.
And yet the question of what equipment to choose for your car service remains unanswered. Let's try to answer it logically, identifying the main components of the success of any car service. First of all, let's look through the eyes of a client who comes to a car service center for services. What does he pay attention to first? For equipment? No! He can see the appearance of the staff, pay attention to the cleanliness of the premises and, of course, the attitude of your employees.
But this, of course, does not mean that the equipment may be in poor condition and there may not be enough tools. When selecting equipment, you must adhere to the price/quality ratio. In my opinion, Russian manufacturers have long learned to satisfy such requirements. Therefore, I can recommend that you pay attention to domestic manufacturers, whose equipment meets safety standards in car service centers, is easy to maintain and is not expensive.
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Basic equipment for car service:
Car lifts.
Workbenches.
List of additional equipment for car service.
Drill
Cutting machine
Vise
Side cutters (nippers)
Pliers
Long nose pliers (platypuses)
Ticks
Clamps, grips
Scissors
Hacksaws
Hammers, sledgehammers
Screwdrivers
Hand tool repair kits
Other hand tools
There is other pneumatic equipment for car service, with which you can press out and press in various components and parts of a car. Prices for such equipment start at 25,000 rubles.
Car service staff.
The selection of personnel for your car service will depend primarily on what direction you choose for your business. For example, if you want to do body repairs, then you don’t need an engine repairman on staff. Or let’s say you are opening a car service center to provide a wide range of services, then you will need craftsmen, general workers and auto electricians. Also, do not forget that there should be several specialists of the same profile, in case of sick leave or vacations. That is, there must be interchangeability of personnel. Also, do not forget about the position of a receptionist, who must organize work, answer phone calls, communicate with clients and fill out repair orders.
How to find qualified personnel for your car service for a small salary?
Today these are two incompatible concepts, since there is plenty of work for an experienced auto mechanic. Another thing is that it is possible to average wages by recruiting personnel in pairs. This is when you hire a qualified specialist for a good salary, and pair him with a young, inexperienced partner, but with aspiration in his eyes. And believe me, such a tandem has very good prospects, which will undoubtedly have a positive impact on your business. Why?
There are many reasons for this, the main ones lie on the surface, and if we consider the problem of recruiting personnel for a car service center from the other side, they will become clear.
For example, you hire two highly qualified specialists who, due to their experience, consider themselves the best. And when some problem arises in the work of such specialists, disputes arise between them. And as you know, every problem has many ways to solve it and it turns out that both will be right, but due to selfishness it will be difficult for them to sacrifice each other. And instead of working, they will argue. And you will pay high salaries to such professionals. Do you need it?
It’s another matter when a specialist works with a student; undoubtedly, he will feel responsible and impossible to make mistakes since he sets an example. This is where the psychological factor comes into play and people’s desire to be an example and teach others. And the student, in turn, will strive not to fall in the eyes of his teacher. And if you manage to observe a picture of such a tandem in your business, then there is some advice on how you can further bring such employees closer together. How?
Give them the opportunity to earn “left” money. How?
You can carefully allow them to roam, even during work hours, or provide them with lifts after work. Believe me, such people will become close to each other and will help you earn regular customers.
Another indisputable fact for small mini car services is the fact that it is the car mechanics who communicate with clients most of all, and not the receptionists, since the mini car service is more open to its clients. Therefore, your auto mechanics must be able to communicate politely with your customers!
Providing labor in a car service center.
Technical equipment of a car service.
The technical equipment of a car service center certainly affects the performance of personnel and therefore must be carried out in accordance with labor legislation. For employees, there should be locker rooms with separate cabinets and a meal room, unless there is a canteen nearby that offers set meals. Further, water supply and sanitation are mandatory; these are labor hygiene standards. A toilet and washbasins, soap and paper (napkins) should also be present in the car service center. To clean inside the car service center and the surrounding area, the following must be available: mops, shovels, brooms, and a crowbar.
In addition to supply and exhaust ventilation, the workplace must have sufficient lighting. Additionally, the service center must have light carriers.
To comply with temperature standards in the workplace, many car service owners install thermal air curtains, which is especially important in winter.
Occupational safety and health at car service centers.
Occupational safety and health at car service centers. Safety precautions in a car service center.
Before starting a business to open a car service center, you must understand an important factor: safety precautions. There shouldn’t be any particular difficulties here, because safety standards are the same as in any production. The main thing will be compliance with electrical safety and fire safety.
Electrical safety is caused by a large number of working electrical equipment and power tools. Fire safety is caused by the fact that a car service involves working with fuel and lubricants and responsibility for the property of clients. Therefore, it is prohibited to keep open fire and smoke in the car service premises. Flammable liquids must be stored in a well-ventilated area.
Car service workers must be provided with:
- Workwear (winter, summer)
- Special shoes
- Rubber coated gloves, rubber gloves
- Goggles, eye protection masks
- Respirators
- Clothes for painters, protective mask
- Clothing for welders, welding masks
Any car service center must have a person responsible for labor protection, who must instruct workers. Safety training can be either initial or on-the-job training, after which each employee must sign the occupational health and safety journal. After that, briefing is carried out either when changing duties, or annual briefing.
Most often, accidents and safety violations in car service centers occur due to faulty equipment and poorly trained workers. It is also worth paying attention to the correct installation of lifting equipment, because working under a machine raised on a lift is especially dangerous.
List of services provided.
Types of work performed in a car service center.
Auto repair shops carry out any work related to cars. The only thing that matters is the specialization of the car service. Some car services have chosen painting and car body repair as their main activity; due to the large number of accidents on the roads, these services are in demand. Other businessmen choose to repair car suspension chassis. This is also due to the poor condition of the roads, which results in frequent car breakdowns.
When opening your own car service, think about what direction you should pursue and whether it is worth getting into those services in which competition is already great. It may be worth paying attention to installing additional equipment or specializing in glass replacement and air conditioning refills.
List of car service services:
Main types of work.
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Additional types of work.
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Pricing. Prices for various types of work.
Pricing in car services can depend on various factors that in one way or another influence the final cost of the service. If we take car services that work with car dealerships and insurance companies, then the prices for repairs are set not by the car service owners, but by car dealerships and insurers, respectively.
In other cases, the price also consists of a number of factors, such as:
- Rent
- Staff payment
- Tax rate
- Owner's wish
Average prices for a specific service also play a key role. That is, competitors' prices.
Be that as it may, today, due to great competition, prices are minimal and if they change, it will only be upward.
Many entrepreneurs in car service centers are beginning to resort to pricing technologies similar to those in grocery stores. Namely, they reduce the price of one service and begin to actively advertise it, but at the same moment they raise the cost of another equally popular service. Due to this, they get new clients and keep their money.
If we talk about attracting customers through pricing, then we can also add one more marketing ploy by which customers are lured by some technically simple service, for example, “We are running a promotion - oil change for 50 rubles for the first 100 customers!” Moreover, this work is performed not by professional workers, but by student trainees.
In this approach, the owner of a car service receives the first 100 customers without spending virtually any resources.
A normal hour at a car service center.
In car service pricing there is such a thing as a standard hour. What is a standard hour and why is it needed? Such prices usually apply to work that is difficult to calculate at other rates, for example, electrician work. If, say, several clients’ fuses constantly burn out, and because of this, the devices do not work, then in such a repair it is not enough to install new fuses, but you need to figure out the reason, and, as we know, there are many reasons. The search for such reasons always takes different amounts of time, although at first glance it seems that the reasons are the same. That is why such concepts as standard hours in a car service center appeared. On average, the price of a standard hour for an electrician is about 800 rubles.
If an entrepreneur decides to work according to standard hours, then his task is to select qualified personnel and constantly ensure that the employee does not sit idly by, thereby deceiving his clients.
Price list in a car service center.
Once you have decided on pricing, you should create a price list. The price list with prices should be posted along with photocopies of documents on registration with the tax authorities and a book of complaints and suggestions in a place visible to customers. Most likely in the control room, where orders are placed.
The price list, like any other document, must be drawn up correctly and contain information about the prices in force at a given time. When compiling a price list for your car service center, try to follow a logical sequence and arrange the services provided either in order of demand or in alphabetical order so that your customers can easily find the price for the repair they are interested in.
If your car service center has its own website on the Internet, then you should definitely add a price list with prices to its pages so that customers are informed from the very beginning, and your business seems transparent and trustworthy.
An example price list for a car service with average prices can be downloaded
A good name for a car service is at least 5% of the success of the entire business! Do you want to have five percent success before you even start your business? Then come up with a consonant, memorable name for your car service.
What is the best name for your car service?
Here are some good name options for a car service:
- Torque
- Oil can
- Jap
- San Sanych
- AutoMaster
- Service station Kulibin
- RepairZone
- Finish
- STO SHAMAN
- Megavolt
Advertising for a car service center is suitable in any form, and therefore the advertising fund can range from several thousand to hundreds of thousands.
Advertising costs may also increase if you develop your brand for subsequent sales of your franchises or enter into service agreements with motor transport companies.
At the early stage of opening a car service center, a good policy would be to attract customers from the immediate area. For this method of making yourself known, paper advertisements such as business cards and simple posting of advertisements, say, near gas stations and garage cooperatives, are suitable. Business cards can be distributed “under windshield wipers” in parking lots and near shopping centers.
Over time, the range of advertising campaigns can be expanded and attract clients from other areas of your city by offering the best services.
Advertising, like your business, should expand gradually as funds become available, so make a plan for advertising campaigns.
- Opening a car service from 30,000 to 60,000 rubles. - printed advertising (business cards, printed advertisements). Attracting the first, main clients.
- The second stage after 2, 4 months from 20,000 to 40,000 rubles. - print advertising to expand the circle of clients. Neighboring areas. Offering our best services.
- The third stage after 7, 10 months from 40,000 rubles. up to 70,000 rub. - print advertising in all previous areas plus advertising on local radio.
- A year later, you can create your own website and order online advertising linked to your region, this starts from 100,000 rubles.
Development of car services. Prospects for development.
In recent years, with the advent of loans, the number of car sales has increased. And the number of new cars is growing every year by 6-8%. Sales growth is also facilitated by the emergence of assembly plants of almost all leading brands in Russia. By the way, assembling cars within the country reduces the final price for the consumer.
For the emergence of assembly plants, a lot of work was done to create favorable conditions, including the adoption of new laws, including an increase in duties on the import of used cars and government investments. funds into the automotive industry, the emergence of auto loans, and accession to the WTO. And the long-awaited investors came to our country. The shares of Avtovaz (Renault-Nissan Association), the Izh plant, and the GAZ group of companies were partially purchased.
Many of our citizens did not understand why, during a crisis, the state supports the domestic auto industry, saving the “sinking ship.” Those cash injections were mainly aimed at attracting investors. And the growth of automobiles contributes to an increase in sales of oil, from which gasoline and other fuels and lubricants are produced.
All this contributes to the appearance of more cars on our roads. But not only do you build a car, you also need to sell it, and then it is very important to maintain it.
Various types of car dealers sell cars. Car service centers. And not all car dealers have their own car services, so many dealers enter into agreements with private car services.
Insurance companies also enter into contracts with car services to service their clients' cars. Mainly for insurance companies, the specialization of a car service in painting and body repair is important.
Any businessman should strive to develop his business. Following the law of physics, according to which small bodies are attracted to large ones, a private car service should strive to conclude an agreement with a car dealer or insurance company.
If you decide to open a small car service center, say, with three lifts, then in the future there should definitely be a wheel alignment stand, a car wash or a tire service.
Additional profit from car service activities.
- Opening an auto parts store
- Organization of mobile mobile car service
- Opening a car wash and tire shop
- Adding new employees to the staff, motor mechanic, electrician, if they are not available.
- Delivery of auto parts for your vehicles
- Car delivery by tow truck
- Training staff in new areas, for example:
- Providing a free office space for a car appraiser, car lawyer
- Installation of vending machines
- Sale of car oils from barrels along with replacement
- Sale of car enamel and consumables for car painting
- Enamel tinting
- Grinding and boring services for engine blocks
- Refueling air conditioners on the go
At the initial stage, you need to focus on the main activities of your car service and invest all your strength and thoughts only there. After the main activity begins to generate profit, you can look around.
Taxation for car service.
According to the law, vehicle repair services are subject to UTII. But any entrepreneur has the right to change his taxation system in accordance with Federal Law No. 94 of June 25, 2012, that is, choose between the simplified tax system and UTII. Just remember to notify your tax office.
In simple terms, a business car service falls under Article 346.26 of the Tax Code, which provides for UTII.
Financial development plan for a car service center.
How much profit does a car service bring?Investments in car service.
Investments in opening a car service center can be completely different and start from 300,000 rubles and end around 6,000,000 rubles. Everything will depend on the scale and additional services.
It is possible to invest money in the construction of a car service center from scratch and on a turnkey basis. Or rent a ready-made premises, purchasing only equipment and tools. Let's make an approximate calculation of the investment of an average car service center, without taking into account the cost of premises.
Calculation:
Organization of a company, registration with the tax authorities of an LLC or individual entrepreneur - 5,000 rubles.
Purchase of equipment:
- Two two-post lifts - 105,000x2=210,000 rub.
- Two scissor lifts - 155,000x2=310,000 rub.
- Trolley-box with tools - 40,000x2=80,000 rub.
- Tools in a box - 4000x2=8000 rub.
- Set of pullers - 6000 rub.
- Workbench table - 9000 rub.
- Hammers, drills, grinders, vices, etc. - 25,000 rub.
Totals: 210,000 +310,000+80,000+8000+6000+9000+25,000= 648,000 rub.
Staff:
In one shift they work:
4 auto mechanics:
2 professional ones - 25,000 rubles each; 25,000x2=50,000 rub.
2 “student” assistants - 15,000 rubles each; 15,000x2=30,000 rub.
1 auto electrician - 20,000 rubles;
1 master inspector - 20,000 rubles.
Totals: 50,000+30,000+20,000+20,000= 120,000 rub.
You can work one shift, but you should immediately pay for overtime, because you will still have to stay late after work. Another option for the work schedule is two shifts, two after two. In the second case, the monthly wage fund doubles. But be that as it may, the wage fund must be laid down three months in advance.
Auto service payback.
The return on investment for a car service will directly depend on the investment and many other factors, such as:
- Number of clients
- Types of services provided
- Interest on loans (if any)
- Salary fund
Today, Russians primarily use used vehicles that require regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.
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Business relevance
The business idea of opening a car service center is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops rather than an official dealer. This is largely explained by the fact that car dealership service centers have unreasonably high price tags.
Kinds
There are several types of car services:
- Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private home. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
- Single car services. This is the most popular market segment. The main advantage of this business format is the ideal combination of price of services and quality. Due to this, the demand for their services is quite high.
- Specialized car services. Such establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and are aimed at a clear target group of motorists. The cost of work performed is approximately 25 percent higher than that of single car services. An authorized repair service is usually owned by car manufacturers or large official dealers.
- Network service stations. They have a branch network in individual regions or cover the entire territory of the country. At the moment, network auto repair shops are not widespread in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRUCK CENTER", "Tuning & Service".
- Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Vilgud.
The first two options for organizing a service require smaller initial investments. However, they are experiencing serious competition from larger market players. This problem is especially acute in big cities.
Choosing a field of activity
The scope of activity of a car service may include repairs:
- motorcycle equipment;
- passenger cars;
- minibuses;
- trucks up to 30 tons;
- agricultural machinery.
The entrepreneur will have to decide which cars the service will specialize in repairing. These may be vehicles from foreign manufacturers, domestic ones, or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.
Additional services
Main and additional areas of work of the car service:
- carwash;
- diagnostics;
- filling and lubricating types of work;
- installation of alarms and other security systems;
- repair of engine, gearbox, windows, body, battery;
- tuning;
- clutch adjustment;
- installation of car windows, tinting;
- painting;
- welding work;
- operations of installation and dismantling of vehicle components;
- troubleshooting steering problems;
- installation of musical equipment;
- balancing, tire fitting and wheel alignment.
It is almost impossible and irrational to cover one hundred percent of services in one workshop. Service owners advise that at the initial stage of business development, take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared to generalists.
Market analysis and target audience
After the market analysis, several trends can be identified:
- There are over 50 thousand companies in Russia that provide machine maintenance and repair services.
- The majority of the Russian market (65%) is occupied by authorized services, followed by network services, single services, and the smallest share (10%) by self-employed entrepreneurs.
- According to Avtostat company estimates, the vast majority of auto repair shops are highly specialized enterprises (58%). These are mainly tuning studios, car washes, body repair stations, engine and electrical repair stations, etc.
- The growth in demand for automotive services is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in an economic crisis; it is more profitable for consumers to repair an old car rather than buy a new one.
- The target audience consists mainly of owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men aged 18 to 60 years.
- The target audience for which the workshop will be oriented depends on its specialization.
Competitive advantages
The strengths of the new auto repair shop should be the following:
- high quality of services provided;
- prompt diagnostics and repair;
- availability of specialized equipment;
- attractive pricing policy;
- providing a guarantee for the work performed;
- availability of ordering auto parts through the service;
- highly qualified craftsmen;
- performing narrow-profile work;
- improving the skills of key workers;
- respectful and friendly attitude towards clients;
- providing the client with the opportunity to be personally present during car repairs or wait for the completion of operations in a specially equipped room;
- pre-registration.
Step-by-step instructions for starting a business
To properly organize a profitable auto repair center, you need to perform the following sequence of actions:
- We carry out market analysis.
- We determine the format of the business and the range of services provided.
- We are developing a detailed business plan.
- We open a company.
- We choose a room or place for its construction.
- In case of rent, we enter into a long-term lease agreement for premises or land.
- We renovate the premises and, if necessary, carry out redevelopment.
- We buy equipment, inventory and consumables.
- We select personnel.
- We carry out activities to promote the service.
Business registration
For a workshop created “in a garage”, the organizational form of an individual entrepreneur is suitable. And for a single, network or authorized service - the LLC form.
To operate a company in the field of providing diagnostic and repair services for vehicles, selling spare parts, the following activity codes are indicated during registration:
- 50.2 - “Maintenance and repair of vehicles”;
- 50.3 - “Trade of automobile parts, assemblies and accessories”;
- 52.1 - “Retail trade in non-specialized stores”;
- 50.20.3 - “Provision of other types of services for vehicle maintenance.”
To open a service station from scratch, you must submit the following package of documents to the Tax Inspectorate:
- statement;
- company registration certificate;
- documents confirming the compliance of the premises with fire and sanitary standards;
- contract for the provision of heating, water supply and waste removal services;
- a lease agreement for premises or a document confirming the entrepreneur’s ownership of it;
- a document confirming the compliance of the services provided with current standards;
- at the next stage, the company must register with extra-budgetary funds and statistical bodies;
Room and location
Requirements for the service premises:
- availability of central water supply;
- availability of central sewerage;
- distance from residential buildings and bodies of water – at least 50 meters;
- availability of electricity and heating;
- inspection pit or the possibility of its arrangement (otherwise the purchase of lifting equipment will be required);
- the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
- appearance;
- availability of parking.
To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable plot of land that can be rented or purchased. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the given territory.
Requirements for the location of the auto repair shop:
- convenient access roads;
- high cross-country ability;
- the presence of a gas station, garage cooperative, highway, car wash nearby;
- absence of direct competitors nearby.
The profitability of a business largely depends on the correct choice of location for a car service station.
The area of a full-fledged car service building is divided into the following zones:
- reception;
- a room for customers to wait for their cars;
- bathroom for clients;
- office rooms;
- workshops for maintenance, diagnostics and repair;
- car wash area;
- tire service area;
- tool warehouse;
- spare parts warehouse;
- staff room (with shower and toilet).
Selection of suppliers
The activities of a vehicle maintenance station involve the replacement of old parts and assemblies with new ones. Most services sell them, so an entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are fairly easy to find online. Using specialized Internet services will save time on searching for the required object and protect against the provision of irrelevant data.
Key criteria for choosing a supplier of automotive spare parts:
- price;
- Estimated delivery time;
- product quality;
- supplier reputation;
- range.
Necessary equipment and furniture
Depending on the range of work performed by the auto repair shop, its equipment depends.
To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped auto repair shop inspires more confidence among customers.
Required repair equipment:
Necessary office equipment, intangible assets and promotional materials:
Required furniture:
Lift for cars – 250,000 rubles Painting booth – 500,000 rubles Tire fitting equipment – 250,000 rubles Oil collection unit – 20,000 rubles Oil dispensing unit – 35,000 rubles Welding machine – 20,000 rubles
The video is devoted to an overview of modern equipment for equipping a car service center. Filmed by the channel "Tandem+", Equipment for car service.
Staff
The staff of a full-fledged car service includes the following specialists:
- director;
- account Manager;
- Auto Mechanic;
- electrician;
- welder;
- painter;
- locksmith;
- a person who fits tires;
- bodyworker;
- reception manager;
- several people washing cars;
- cleaning woman.
For a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized company.
Promotion and advertising
For an auto repair shop, the best advertising is “word of mouth marketing.” This is an informal way of transmitting verbal information about a service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.
An entrepreneur can monitor the wishes and preferences of consumers. And based on the information received, try to improve and improve the operation of the service.
It is also necessary to constantly monitor your competitors according to the following criteria:
- quality of service;
- range of services provided;
- prices;
- advantages and disadvantages.
- banner;
- signboard;
- stretching;
- remote advertising structure;
- stand.
In addition, to promote the service you should use:
- Internet space;
- radio;
- newspapers;
- magazines;
- flyer;
- leaflets.
On the Internet, you should create a branded website, pages on social networks, and also run your own YouTube channel.
To turn one-time customers into regular ones, you should introduce a loyalty program that provides discounts:
- for subsequent repairs;
- when applying on your birthday;
- free car wash;
- bonus system, etc.
The main factors that allow you to retain customers:
- modern equipment;
- prompt execution of work on time;
- high quality;
- attentive attitude towards clients.
Checks
Private car service is controlled by:
- Federal Tax Service (once a year);
- Fire service;
- environmental service (twice a year);
- local administration (in case of renting municipal land);
- By the police.
The service may be located on municipal territory or have land adjacent to the workshop building owned by the city. Thus, the administration has the right to monitor this site and conduct inspections.
The Environmental Service checks:
- how waste is disposed of;
- how used fuels and lubricants are stored;
- cleanliness of locksmiths’ clothes;
- presence of oil stains on the floor, etc.
Financial plan
You should take into account all cost items and determine their cost as accurately as possible. Samples with calculations can be found and downloaded for free on the Internet.
A car service business plan includes the following costs for organizing your business.
The initial investment in the vehicle repair business will be about 4 million rubles. The given example of start-up costs is designed for organizing a medium-sized car service.
Regular investments
Auto repair shop monthly expenses.
Approximate opening dates
It will take approximately five months to open a car repair station, subject to renting premises. In the case of construction, the opening date of the service will be delayed by approximately a year.
Resolving organizational issues will take about three months, including:
- registration of a company;
- selection of premises and conclusion of a lease agreement;
- preparation of the premises design;
- obtaining permits from supervisory services.
While organizational issues are being resolved, you should simultaneously start preparing the premises.
Including:
- building renovation;
- ordering and installation of equipment;
- hiring employees;
- purchase of consumables, equipment, tools, furniture and office equipment.
Marketing activities should begin two months before the expected opening date of the service.
Advantages and disadvantages
Strengths of the auto repair business:
- stable and high demand;
- promising market;
- high profitability;
- a wide range of service areas.
Weaknesses of the auto repair business:
- high competition;
- first you need serious start-up capital;
- paperwork during registration;
- numerous checks.
Risks and payback
The main risks affecting the operating activities of the auto repair shop:
- the risk of hiring low-skilled personnel;
- the risk of losing professional specialists due to their leaving to work for competitors;
- increased competition from large networks with greater financial resources and aimed at the same target audience;
- decrease in demand due to reduction in household income.
Due to the large initial investments, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.
Running a business is a serious alternative to hired employment, the opportunity to earn money independently and be independent financially and morally. Of course, at the same time you have to bear the burden of worries and risks associated with doing business, and the burden is not small. But freedom from someone else’s instructions and the full right to manage your time and independently decide what and how to do is too big a plus, which more than compensates for all the difficulties.
Before opening a car service center from scratch, let’s outline the relevance
Transportation of people, goods, mobility and the ability to move long distances in a relatively short amount of time are the main signs of the development and civilization of society.
Of all types of transport, the car is the most common and versatile. The number of cars on the roads is constantly growing, the role of vehicles in the economic system and in everyday life is increasing. Therefore, any business related to cars has high prospects and opportunities.
The most popular area in this area is the repair and maintenance of vehicles, due to necessity.
Any car service that performs work at a decent level has a constant flow of customers and is provided with work.
The increasing number of women driving to a certain extent increases the demand for auto repair services and increases the profitability and employment of workshops.
What documents are needed to open a car service?
So, what does it take to open a car service? Documentation. To officially register and launch a car service you will need license. To obtain it you will need:
- statement;
- list of types of services;
- certificate and bank details;
- lease agreement for a plot of land for a workshop;
- charter of the enterprise;
- certificates from SES, fire inspection, from the State Tax Inspectorate regarding registration;
- orders to appoint persons responsible for TB to a security point;
- order appointing someone responsible for repairs and maintenance;
- a copy of a document certifying professional suitability and training;
- certificate of compliance with GOST standards (not mandatory for individual entrepreneurs, but the presence of a certificate gives more weight in the eyes of clients).
A list of only the most necessary documents is provided; in each specific case, it may be necessary to provide additional documents.
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Where to start opening a car service center? Of course, from the choice of premises
Garage
The most common option for locating a car service at the initial stage of work is a regular garage. If it is owned by the owner of the service, then maintenance costs are minimal, there is no rent, there is no risk of losing the premises at the will of the landlord - undoubtedly this pros.
In addition, garages are often united into cooperatives, which automatically advertises the opened workshop and provides clientele.
Cons limited work space and, as a consequence, the impossibility of expanding the business. The work is also seriously complicated by the lack of necessary communications - sewerage, water supply - which may cause complaints from the SES. Working conditions in winter are also not favorable.
Or rent a space for a car service? 
Another option may be to rent premises from third parties. Pros Such a choice should be considered an opportunity to obtain a spacious room suitable for performing several types of work at once, with communications and convenient access roads. A significant advantage will be the location near major roads, making it easier to find a workshop and providing the opportunity to place effective advertising.
Disadvantage is high rent and short lease term, which threatens the success of the business.
What to choose?
From the point of view of large volume and long-term use, the most preferable option is to rent a plot of land and build a workshop on it according to an individual project. In this case, you can get the ideal service station according to your needs, taking into account all your plans and projects.
The disadvantage of this option is the time required for construction, installation of communications and all related administrative and permitting actions. In addition, this option requires a large one-time financial investment.
What you need to open a car service: equipment and tools
The choice of equipment is largely determined by the capabilities of the room. If you have an ordinary garage, then you won’t be able to use a lift in it - they make do with an inspection hole. Also, limited space can create problems in painting work.
If the occupied space is sufficient, then you should purchase equipment of the highest quality and reliability - you cannot save money on it. Basically, imported mechanisms and devices are recommended as the most accurate, reliable and practical. You need to be very careful when handling used equipment.— It is better to avoid purchasing such a tool.
If you have decided which tool is needed for a car service, then you need to make a list of devices needed for the planned work, choose a manufacturer, and decide on models and brands of tools. After that, you need to purchase everything you need. This approach to some extent guarantees the completeness of the equipment and eliminates the need to urgently purchase something later.
It must be remembered that the quality of work and, as a consequence, the income of a car service center depends on the quality of the equipment used, so the issue must be considered extremely seriously and responsibly.
Required personnel for car service
Finding a good specialist has always been a difficult task. All experienced craftsmen are usually in business, they are known, appreciated and tried to be retained. In no case should you hire random people who do not have the proper training and qualifications, since the specifics of the business are such that instead of income you can get losses, and quite serious ones. In addition to equipment damage, there is a risk of damaging an expensive car, for which compensation will fall on the shoulders of the workshop.
Ideally, it is necessary to attract professionals with specialized education, experience and experience. In practice, this is not always possible, but one should strive for it in any case.
Most often, small teams are used - one master and one or two assistants. With a high level of training of the master, his assistants gradually gain experience and skills, becoming masters themselves.
A wide-profile service may include positions as a mechanic, bodyworker, electrician, painter, motor mechanic. A receptionist will be required to contact customers when placing an order.
Organization of car service work
The work process is organized according to the usual rules for production teams, with minor amendments to the specifics of a particular area.
The main criterion for the effectiveness of the process is use of time. The quality and profitability of the car service depends on what it is spent on. It is necessary to constantly monitor the loss of time on paperwork, forced downtime for various reasons, searching for spare parts, smoking breaks, etc. At the same time, one cannot go to the other extreme - haste and haste are unacceptable, since they cause nothing but harm.
Constant process optimization helps reduce losses and identifies the most ineffective operations, which helps increase productivity and disciplines the team.
How much money do you need to open a car service? Is it profitable?
With proper organization of work and high-quality equipment, which is used by competent and qualified people, the success of a car service center is undeniable. If all the necessary conditions are met, the process is sure to be profitable. However, the situation is constantly changing and requires periodic intervention.
The economic situation in the country, exchange rates and seasonal factors - everything can have one impact or another and require a response. Therefore, you should remember that only the business you engage in is successful. No process works by itself.
Let's consider an approximate option expenses workshop. How much does it cost to open a car service center from scratch, and what is needed for this?
- Receive documents - 20,000 rub.
- Purchase of equipment - 2,000,000 rubles.
- Advertising - 30,000 rubles (all available methods).
The cost part also includes:
- rental of premises - 140-160 thousand rubles;
- salary - 200,000 rubles;
- purchase of consumables - 100,000 rubles.
Profit at such costs it will approximately be from 50,000 rubles monthly. 
The profitability of a car service as a business is quite high and ranges from 20% to 50%.
Thus, payback STO can be completed within a period of 1 to 3 years.
It is necessary to take into account that these figures are quite arbitrary and reflect only approximate costs and income, but the order of financial movement is reflected correctly. We also must not forget that profitability at equal costs may differ significantly under different operating conditions of the workshop.
Don’t forget to draw up a business plan for opening a car service center
A detailed “How to open a car service center from scratch” should include specific figures based on the example of your region, market analysis and possible risks that you will have to face. In addition, do not forget to pay enough attention to activities responsible for how to increase the profit of a car service center.
Thus, a car service station is a promising and profitable type of business, which, given current trends in economic development, will constantly strengthen its position. The growing number of cars and car owners allows us to look confidently into the future and plan work for the years ahead.