Business plan for selling equipment sample. Ready-made business plans for small businesses with calculations. Financial plan and investments

1. Sample business plan
- 1.1. Sections of a business plan
- 1.2. Project Description
- 1.3. Production plan
- 1.4. Marketing plan
- 1.5. Financial plan

Each company, in the course of its activities, must clearly understand the needs for all types of resources, and also be able to accurately calculate the amount of funds required to implement its business ideas. In a market economy, it is necessary to be able to plan, regularly analyze the internal and external environment, and assess one’s own prospects and capabilities. For clarity, consider a sample business plan with calculations. Also at the very end of the article you can download a detailed business plan for a grocery store.

Business plan for a web studio - sample with calculations

1. Sample business plan

The article presents a sample business plan with calculations for opening a website development company. Today, many companies decide to open their representative office on the Internet. As a result, there is a need to create an official website.

A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, certain principles should be adhered to.

1.1. Sections of a business plan

introduction,
(brief description of the project and main financial indicators),
project description,
analysis of enterprise capabilities,
production plan,
marketing plan,
financial plan,
risk analysis,
conclusion,
links to sources.

1.2. Project Description

The company being designed is created for the purpose of developing websites and subsequently posting them on the Internet. The product of the enterprise is the website, made in accordance with the client’s requests, selected concept and functionality. The average price of a website (at the arithmetic mean) will be 64 thousand rubles.

At the moment, the development stage of the project is assessed as a business idea. The goal of the project is to position itself on the market as a professional company for creating websites of varying complexity, with a modern concept and user-friendly interface.

When recruiting personnel, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (resume).

1.3. Production plan

It is planned to spend 200 thousand rubles of own funds and 800,000 rubles of borrowed funds in the form of a bank loan, i.e. All in all 1 million rubles.

All information is given as an example - this business plan is a sample with approximate calculations

Currently, the IT technology segment is in a stage of dynamic growth. As a result of the penetration of broadband access into Russian regions and the development of mobile and wireless data networks, there is an increase in Internet users.

The preparatory period for the opening of the project is planned to be completed in full within six months.

The company's staff will consist of 6 people: CEO, accountant, employees and four programmers, each of whom is responsible for a specific project and is a highly specialized specialist.

Web studio company staff

Estimated payroll will be 1659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.

Planned revenue for the first year will be 3793.93 thousand rubles, for the second year - 6140.19 thousand rubles, and for the third year - 6278.12 thousand rubles.

Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will operate under a simplified taxation system.

Cost of services provided will amount to 3918.55 thousand rubles in 2017, 3491.906 thousand rubles in 2018 and 3527.547 thousand rubles in 2019, respectively. The decrease in cost in 2018 compared to 2017 is due to the write-off of the cost of fixed assets, and the increase in cost in 2019 compared to 2018 is due to an increase in the cost of paying staff and purchasing consumables for the subsequent creation of services. It should be noted that business plan calculation samples depend on the specific economic situation in the country.

1.4. Marketing plan

Marketing expenses are estimated at 13% of revenue in 2017, 4.2% in 2018 and 4.15% in 2019.

1.5. Financial plan

The financial results of the project are assessed as follows. In the first year of activity, the financial result will be negative and the loss in 2017 will be 124.62 thousand rubles.

In 2019, the profit will be 2,648,284 rubles, and the maximum profit of 2,750,573 rubles will be achieved in 2019.

Net profit on an accrual basis at the end of 2017 will be -230.807 thousand rubles, at the end of 2018 – +1813.725 thousand rubles, and at the end of 2019 – +4215.028 thousand rubles.

We will calculate the efficiency of investments for the project

Net present value:
NPV = 2947.435 rub.
Internal rate of return (IRR):
2947.435 / (1 + x) 3 = 100 * 0.579;
2947.435 = 57.9 * (1 + x) 3;
(1 + x) 3 = 50.91;
x = 2.71, IRR = 271%.
Profitability Index (PI):
PI = A / KV = 2947.435 / 1000.0 = 2.647
Investment return index > 1. This indicates that this project is effective.
Payback period (PP):
PP = 2 + = 2 + 0.7 = 2.7 quarters
Discounted payback period (DPP):
DPP = 3 + = 3 + 0.74 = 3.74 quarters

Thus, the payback period of the business project is 3.74 quarters; also, a year after the start of the project, there will be a guaranteed repayment of the loan and receipt of income if the specified conditions for the project are met.

2. How to write a business plan - video + ready-made sample

This sample includes all the main points and necessary calculations and can be used as an example of a business plan for your own developments. It should also be noted that a detailed business plan sample with calculations can be purchased from specialized companies.

You can also view a detailed grocery store business plan

3. Create and implement a business plan

Now that you know the basic principles of writing a concrete business plan, try to implement your long-held business idea. Carefully consider each step; the business plan should be drawn up taking into account the characteristics of the market you are going to enter.

Of course, to achieve success in business, a business plan alone, even if thought out to the smallest detail, will not be enough. Therefore, we advise you to read books by successful people with the secrets of achieving really big goals in business. We invite you to download a free book about the 10 main secrets of rich people.

In an unbridled desire to quickly open their own business, many novice businessmen often neglect to draw up a business plan. At best, this is fraught with loss of profit, at worst - the complete collapse of the business idea. Why is a business plan so important, what does it look like, is it possible to find a sample business plan with calculations and how to correctly approach its preparation?

Business plan concept

In the most general case, a business plan can be described as a detailed and maximally transparent guide for the creator and potential investors, describing the implementation of a certain business idea in real economic conditions.

Honest awareness of your place and skill level. A complete analysis of one’s own knowledge, skills and abilities, financial capabilities (prospects for raising additional funds, if necessary), the need for premises, equipment, business connections, etc.
Predicting the final result. There should be no abstract concepts like “I want to earn a lot of money.” Only clear planning of future business turnover, profit, market place, etc.
A detailed description of the steps that can, within a predetermined time frame, carry out the transition from the first step to the second.

Business plan for yourself and for an investor - what is the difference

Business plan for potential investors. In this case, the main goal of the document is to convince the investor that the project is capable of generating profit and money can be allocated for it. The idea should be presented as effectively and beautifully as possible. Possible risks can be slightly downplayed (at least not focused on them), but you shouldn’t promise mountains of gold either - this will raise fair doubts.
Business plan for yourself. Should be as close to reality as possible. It is a kind of guide to action. The document should describe everything necessary for opening and further development of a business.

It often happens that an entrepreneur mixes up these two documents that are identical in name, but somewhat different in essence. As a result, instead of clearly and concisely explaining to the investor what his money will be spent on, the novice businessman tells how they can save it.

Business plan structure

Before presenting a specific sample for drawing up a business plan yourself, you should carefully study the step-by-step instructions, which will describe in detail how to draw up a business plan and what to pay attention to first.

Any business plan must start with a title page. It would be useful to include information about the name of the project, the legal and actual address of the organization, comprehensive contact information and the date of development of the document.

To interest the investor, some prefer to show basic financial data on the title page - the payback period of the project, the expected profitability and the required amount of borrowed funds.

Next comes the main informative part of the document (many investors draw conclusions about the advisability of investing solely based on this part of the business plan), which represents concise information about all sections and the main conclusions.

The summary is compiled last, when all the calculations are ready and all the necessary information has been collected.

Description of the business plan

In this section, all the details of the project are described in detail, in the smallest detail.

There are many organizations that, for a certain amount of money, are ready to draw up a business plan for any project. Whether to resort to their services is up to each novice businessman to decide for himself. On the one hand, this approach will help to avoid many common mistakes, because professionals know exactly how to write a good business plan, on the other hand, it will not always accurately reflect the features of this particular business idea, and it can cost quite a lot.

In addition, independently drawing up a business plan will help the entrepreneur to plunge headlong into his idea and study it to the smallest detail, which will have a very positive impact on the future conduct of business.

Example of a business plan

And yet, it is more convenient to understand all the intricacies of drawing up a business plan using a specific example. Based on the recommendations described, let’s try to create an example of a competent and detailed business plan, understandable even for schoolchildren, telling how to open a gym from scratch in a small Russian city.

Summary

The project seems very promising, since in recent years citizens have seen a steady increase in interest in a healthy lifestyle and active recreation. The commercial justification for the project can be considered the lack of gyms for the middle class in the city. The main goal of the business is to occupy this niche.

Market assessment

The company will be open from 10 a.m. to 9 p.m. For classes, you will need to purchase a subscription, which will be offered for 2, 5, 10 or 20 visits. Compared to the basic one, each subsequent type of subscription will provide a discount (in terms of 1 visit) in the amount of 5, 10 and 15%. A serious competitive advantage will be the extended validity period of subscriptions: 1, 2, 3 and 4 months, respectively.

The duration of the visit can be 30 minutes or 1 hour. To optimize the occupancy of the hall, it is proposed to give a 20% discount on visits in the morning (from 10.00 to 13.00) and 10% in the afternoon (from 13.00 to 17.00).

An aggressive advertising campaign will be launched prior to the official opening of the gym. This will allow you to form a customer base in advance. In order to be able to pre-sell season tickets, already at this stage it will be necessary to ensure the full functioning of the reception area, including renovation of the premises, staff work and communications.

After the first three months of operation, an analysis of the workload of the halls in each shift will be carried out and adjustments will be made to optimize the workload. This could be a redistribution of discounts, the introduction of additional incentives (every 10th visit as a gift, a free drink from the establishment, etc.).

Manufacturing process

It is planned to open a gym in the central part of the city, including two training rooms, two locker rooms and two showers. It is also planned to create a recreation area with a vending machine for hot drinks. Once every three months the establishment will be closed for sanitation. Accounting will be carried out during this same period.

The maximum capacity of the halls is 10 people. An instructor is always present in the hall. His tasks include the distribution of visitors and consultation. The instructor's work shift is 6 hours without lunch. The instructors' work schedule will be set according to their wishes for the week ahead.

Personal belongings can be left in the locker room, where personal lockers will be installed. Having locked the booth with a key, the visitor takes it with him for the duration of the lesson.

An administrator will constantly work in the lobby, whose tasks will include selling subscriptions, answering telephone calls, keeping a log of visitors, and informing clients about the congestion of the halls.

Leave for employees will be provided in the summer, since at this time a seasonal decline in demand for gym services is expected (due to the holiday season and the possibility of independent exercise in the fresh air).

Swedish wall – 3 sections.
Treadmill – 2.
Exercise bike – 3.
Strength trainer – 1.
Abdominal trainer – 2.
Rowing simulator - 2.

Gym (at least 30 sq.m.) – 2.
Locker room (at least 15 sq.m.) – 2.
Locker room for employees (at least 6 sq.m.) – 1.
Recreation area (about 9 sq.m.) – 1.
Hall with wardrobe (about 15 sq.m.) – 1.
Director's office (about 9 sq.m.) – 1.
Administration room (9 sq.m.) – 1.
Utility room – 1.
Shower room – 2.
Toilet – 2.

The total area of premises for a business project must be at least 160 sq.m.

Manufacturing program

The average price of one hour of classes will be determined at 100 rubles. The gym will be open seven days a week, except holidays and sanitary days. There will be 14 such days during the year. Working days, respectively, 351.

The approximate annual revenue will be 351 days * 11 hours * 10 people (hall capacity) * 2 halls * 100 rubles = 7,722,000 rubles.

It is almost impossible to achieve constant full occupancy of the halls. Practice shows that in the morning the hall is 60-80% full, while in the evening it can be overcrowded.

We will set the actual amount of revenue at 90% of the maximum, which will be 6,949,800 rubles.

Amount of investment

Staffing and payroll

We accept the production rate for one instructor based on a 40-hour work week. Considering that the halls will work 351 days a year for 11 hours, we get the total number of working hours in the amount of 351 * 11 * 2 = 7722 hours.

Next, we calculate the maximum number of working hours per year for one employee. Each employee works approximately 250 calendar days per year. Subtracting from them 20 days of vacation, 5 days of sick leave, 6 days of educational leave and 1 day for performing government duties, we get, on average, 218 days or, in terms of hours, 218 * 8 = 1744 hours.

Thus, the need for instructors will be 7722 / 1744 = 4.42 = 5 people.

In a similar way, the need for administrators and security officers can be determined. Considering that their services extend to both halls at the same time, the need for such specialists will be 3 and 3 people, respectively.

In addition, two cleaners will work in the gym premises with a work schedule every other day. The senior administrator will be responsible for the operation of the beverage sales machine, for scheduling employees, and for the company’s marketing policy.

Basic salary rates for employees will be set in accordance with the staffing schedule. If, based on the results of work for the quarter, 90% occupancy of the halls was ensured, employees will be awarded a bonus. At the end of the year, management is considering the possibility of paying an annual bonus.

The projected wage fund will be 240,000 rubles per month.

Cost estimate

The production cost estimate for the first year of operation of the gym is based on a 90% load rate.

For convenience, the general estimate will be divided into several parts:

Employee salary – 116,000 * 12 = 1,392,000 rubles.
Social security contributions – 1,392,000 * 0.32 = 445,440 rubles.
Depreciation of simulators - 212,000 rubles.
Expenses for printing services - 24,000 rubles.

Purchase of spare parts – 4,000 rubles.
Services of specialists – 8,000 rub.

Rent of premises – 32,000 * 12 = 384,000 rub.
Payment of utilities – 6,000 * 12 = 72,000 rub.
Electricity costs – 2,400 * 12 = 28,800 rubles.
Salary of management and maintenance personnel – 124,000 * 12 = 1,488,000 rubles.
Social security contributions – 476,160 rubles.
Other expenses – 60,000 rub.
Depreciation of fixed assets - 243,280 rubles.

The estimate for commercial expenses will only include advertising costs in the amount of 72,000 rubles per year.

Total production costs per year will be 4,909,680 rubles.

Balance sheet profit amount

This indicator can be determined by subtracting the total production costs from the planned sales volume: 6,949,800 – 4,909,680 = 2,040,120 rubles.

Calculation of tax deductions and production profitability

Education tax (1% of the wage fund) – 28,800 rubles.
Tax on the maintenance of social and cultural facilities and housing (1.5% of sales volume) – 125,096 rubles.

Balance sheet profit, taking into account non-operating expenses, will be 2,040,120 – 28,800 – 125,096 = 1,886,224.

Income tax (33%) = 622,454 rubles.

Net profit = 1,886,224 – 622,454 = 1,263,770 rubles.

Based on these indicators, you can calculate the value of specific profitability, which shows the profit per 1 ruble of sales. Determined by the ratio of balance sheet profit to turnover:

Rd = P / T * 100% = 1,886,224 / 6,949,800 * 100% = 27.1%

Project efficiency

To simplify the assessment of efficiency, we will assume that sales volumes will remain unchanged for several years. Let's calculate the net income of a business project for a certain period of time:

BH = PP * T – K,

Where PE is net profit,
T – time interval (let’s take it equal to 5 years),
K – investment amount calculated earlier.

BH = 1,263,770 * 5 – 1,758,600 = 4,560,250 rub.

Another important indicator is the profitability index, i.e. the amount of profit over a certain period of time received per 1 ruble of invested funds:

ID = PE * T / C = 1,263,770 * 5 / 1,758,600 = 3.59

Also, the presented business project will be perfectly characterized by such an indicator as the payback period. This is the number of years required for net profit to become equal to the amount of investment:

T ok = K / PE av = 1,758,600 / 1,263,770 = 1.39 years

Type of ownership

In accordance with current legislation, a limited liability company was chosen as the form of ownership. After the implementation of a business project, the company can be transformed into a Closed Joint Stock Company.

conclusions

The maximum price for one hour of training in our gym will be 100 rubles, which will be the optimal amount for clients with average incomes. Purchasing subscriptions will allow you to receive significant discounts.

The specific profitability of the project will be 27.1%, and the profitability index will be 3.59 rubles over five years for every ruble invested in the business. These indicators are above the industry average and also exceed the yield on bank deposits.

The project promises to pay for itself in 1.39 years, which should prove very attractive to potential investors.

The considered example not only shows an example of a good business plan for an enterprise, it can serve as a kind of algorithm that clearly demonstrates how a project can be made for almost any idea. Of course, the numbers will vary, but the general structure will remain similar.

Business plan for small businesses: 4 main sections of the document + 2 specific examples of business plans.

Small business business plan– a document that is the basis of any business.

It performs several important functions:

helps to structure information;
allows you to see gaps in planning and identify risks;
serves as a presentation for banks or potential investors;
becomes a step-by-step instruction for the entrepreneur.

Do you have a desire to create your own business, but are unable to plan and formalize your idea properly?

In the article you will see an overview of the main sections of a standard business plan for a small business. Use the structure below as a template.

For a better understanding of the material, below are 2 ready-made business plans for implementing various ideas for small businesses.

Don’t put off implementing your idea until the mythical “later”: in 90% of cases, the “right moment” never comes.

Grab a piece of paper and a pen and start sketching out your plan right now.

What is a small business?

Small business is one of the types of entrepreneurship.

This format provides that the number of employees will not exceed 100 people, and annual revenue will not exceed 800 million rubles.

For a beginning entrepreneur without a serious material (financial) base and experience, opening a small business is the only opportunity to “get on his feet.”

A feature of this format is quick payback + comparative simplicity in implementing the organizational plan.

The implementation of any idea requires the creation of a clear plan with accurate calculations.

A business plan is a “guide” for an entrepreneur, in which it is necessary to describe each stage of the process of turning your idea into reality.

Business plan structure for small businesses

So, it is important to follow generally accepted standards when drafting this document.

The point is not at all that there are strict legislative standards for, without compliance with which it will be considered invalid.

But why reinvent the wheel when you can take years of experience from others in the small business industry and come up with a general form for the document?

Section 1: Small Business Summary

The business plan summary is a brief but informative description of the products being manufactured + the timing of the small business project and a determination of its financial feasibility.

The main purpose of a resume is to demonstrate the concept of a product (service).

Ceiling height from 3 meters + special moisture-resistant coating.
The floor is concrete or covered with moisture-resistant durable tiles. If conditions are not as specified, rubber sheets must be used (especially in the storage area).
They ensure constant air circulation, since fermentation processes are accompanied by the release of harmful substances.
Electrical wiring must support three phases - 380 V.
The sewer system is provided with sufficiently voluminous outlet channels to drain large amounts of liquid.
Water supply is required. If funds and location of the brewery allow, you can supply the production with water from your own well.

List of necessary equipment for a private brewery

Staff

Start-up investment

Monthly investment

Payback period

With a stable production of 100 liters of beer per day, you can expect to earn 200,000 rubles per month (80,000 net profit per month).

Payback will be from 19 months.

Only the entrepreneur who puts his whole soul into beer production will be able to achieve high quality products.

The profitability of the enterprise directly depends on the quality of the products sold, since the cost of beer is quite high + this drink is very popular in Russia.

For a novice entrepreneur who wants to open his own business, beer production is one of the current options.

To achieve top positions in the market, you will have to go a long way, because there is no activity that would generate income without any effort.

Business plan for a small business: “On-site car service”

It’s hard not to pay attention to the ever-growing number of cars on Russian roads.

If you doubt the profitability and feasibility of opening a project, evaluate the following fact: the number of cars is growing along with the average age of transport.

Just pay attention to the percentage of cars that are more than 7 years old!

Vehicle fleet of the Russian Federation (“Age breakdown of the vehicle fleet”):

In this state of affairs, a situation where a car breaks down on the road is not uncommon.

In this case, qualified assistance from a car mechanic is required.

Where there is a need among people, there is an opportunity for an entrepreneur to benefit.

The goal of such a small business, the idea of which is discussed in our business plan, is to provide repair services not in a specific service station, but “on the road.”

The work pattern is as follows: the secretary receives a client’s call and transmits information about the type of breakdown to the mechanics. They, in turn, go to the scene of the incident.

The cost of services in the field is significantly higher.

This factor affects the profitability of the enterprise.

Premises for mobile car service

To open such a car service you will need 2 premises:

Office (approximately 30 sq. m.).
Garage (50 sq. m.) for storing tools and car repairs in emergency situations, as well as accommodating the company’s personal fleet.

Standard office space requirements:

electricity;
stable water supply;
telecommunications;
office furniture;
ventilation system;
fire safety at the proper level;
stable heating.

Garage requirements:

electricity: 3 phase 380 V;
water supply;
concrete floor (or tiled flooring);
ventilation system;
stable heating;
high level of fire safety;
heating;
wide entrance gates.

Renting two premises will cost approximately 75,000 rubles. monthly.

Equipment for mobile car service

Equipment	Qty	Cost per piece (rub.)	total amount
Total:	26		RUB 1,278,200
Jack (2.5 t.)	2	1 500	3 000
Jack (8 t.)	2	4 500	9 000
Compressor (tire inflation)	2	7 000	14 000
Compressor (oil suction)	2	5 000	10 000
Set of wrenches (reverse, open-end, socket, ring)	2	12 000	24 000
Flashlight (lamp power 100 Watt)	2	300	600
Flashlight (power 300 Watt)	2	500	1 000
Impact wrench	2	5 000	10 000
Oil can	4	150	600
Car vacuum cleaner	2	2 000	4 000
A set of high-quality cleaning products for the car	2	1 000	2 000
Passenger car for mechanic's visit	2	600 000	1 200 000

Staff

Initial investment in the project

Attachment article	Amount (rub.)
Total:	RUB 1,463,200
Register an enterprise	10 000
Renting premises	75 000
Employees	80 000
Marketing	20 000
Equipment	1 278 200

Monthly investment

Depending on the services provided, this type of small business can bring 150,000-300,000 rubles. per month.

Net profit - about 75,000 rubles. per month.

The payback period for the enterprise will be from 19 months.

There is one significant caveat: if you can find mechanics who have personal vehicles, you can refuse to buy cars.

In this case, the payback period will be reduced to 6 months.

Once again about why a business plan is needed to organize a small business, in the video:

The main thing in entrepreneurship is the desire to think and develop.

Are you ready to strive to become a successful person today?

Or will you wait for the mythical “tomorrow”?

Create your own small business business plan and start taking action.

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Welcome readers of the “site”! Today we will talk in detail about what is a business plan and why is it needed? , how to draw up a business plan as clearly, competently and succinctly as possible (we will provide a sample with calculations), and also provide links so that you can download ready-made examples for free .

This material will be useful to all novice entrepreneurs and businessmen who plan to attract money from banks (investors).

Read further in the issue about how to draw up a business plan for a small business yourself, what rules and procedures for drawing up exist, and where to download a ready-made business plan.

Every entrepreneur comes across the concept of a business plan sooner or later.

Business plan(from English business plan) is a project of your business, in which the goals and objectives of its creation are clearly defined. In it, the entrepreneur must describe his actions over a specific period of time to make a profit.

Business plan structure, objectives and strategy

2. Rules for drawing up (writing) a business plan 📝

Rule 1. Study the market situation in advance

Before starting to draw up a business plan, it is necessary to analyze the situation on the market as a whole. Collect as much information as possible about the upcoming enterprise or successful implementation.

Rule 2. Create a clear business strategy and follow it

The business plan must include specific actions throughout a certain period of time.

You must write down your actions month, 3 months, 6 months, year and 3 of the year.

Rule 3. Consider both the pros and cons of the chosen business

In a business plan, you need to describe not only your strengths, but also possible losses, so to speak, weaknesses.

For example , strengths include highly qualified specialists, market recognition, bright brand etc. Possible losses or threats include: great competition, high cost of goods or services.

3. How to write a business plan yourself - the procedure for writing and the structure of a business plan 📑

Regardless of your type of activity, the main components of a business plan will be the same.

How to write a business plan - step-by-step instructions with an example

1. Introduction

The introductory part should not be too lengthy, but it should describe the most important things:

direction of the enterprise's activity;
project payback period;
specific indicators.

Your potential investor should know the time frame for returning his investment and possible losses.

2) Description of services

In this section, describe in detail the direction of your activity. Decide for yourself which market segment you will work with.

Important! Assess your competitors and your advantages over them.

Decide what you plan to focus on in your activities: low cost with high sales volumes, high service, or maybe something else.

To completethissection you need to do the following:

Give a description and characteristics of the company’s main and secondary products;
Take photographs of goods and services;
Create a portrait of your intended consumer;
Research and test your target market for similar products or services;
Organize a service;
Provide a pricing model. Assess the competitiveness of your project on the market.

After carrying out such an analysis, you will definitely understand and be able to highlight the differences between your products in the sales market. You will also clearly formulate what you produce and who needs it.

3) Marketing plan

Marketing plan – perhaps the most important stage in the development of your business. A lot will depend on well-designed marketing. You need to identify your main competitors, understand how they are promoting their project, and do it better.

Business promotion methods can be different:

Place advertisements on radio, in magazines, on websites. It is only important to determine which format of the advertising project is right for you;
Be sure to work on direct sales. Starting with “cold calls” to potential customers, ending with the sale of goods and services with the help of representatives;
Encourage your staff to achieve high results. Come up with promotions and bonuses for employees;
Find out the most favorable season for your business;

Main, Really assess the situation, do not exaggerate your capabilities. Brainstorm regularly and come up with new routes. Read more about it here.

4) Organizational plan

Specifically write down all the steps of the activity, assign persons responsible for performing certain actions. Limit the deadline for completing the task.

5) Financial plan

When drawing up a financial plan, it is necessary to take into account all the little things, dividing expenses into permanent and one-time ones.

Fixed expenses – this is a monthly office, payment of rent, utilities, Internet, telephone, etc.
One-time costs – this is the purchase of equipment for work, For example, computers, scanners, phones, etc.

After compiling your expenses, determine for yourself the minimum sales volume that will cover your operating expenses. Everything that is sold from above will be yours profit .

After calculating this, you will determine for yourself break-even point. You could say that this is the purpose of a business plan.

6) Conclusion

The conclusion is intended to attract investors. Optimal partition volume from 2 before 4 pages, which must be indicated:

The main vector of your company’s activity;
Project profitability;
Analysis of the company’s place in the sales market;
Company personnel, responsible persons;
Expected qualitative and quantitative indicators for each period.

The “Resume” section should provide answers to 2 main questions:

What results can investors expect from favorable business development?
What should investors expect in a worst-case scenario?

Of course, it is better to write a conclusion when the business plan has already been practically drawn up.

4. Sample business plan with calculations using the example of an anti-cafe

Let's take a closer look at a ready-made sample business plan using the example of an anti-cafe .

Business plan structure - example "Anticafe"

1) Overview section

In the table we will see all the general information about the project:

№	Titles	Descriptions
1.	*Name*	"Gloss"
2.	*Organizational form*	Individual entrepreneur
3.	Services available	Various programs; Events (trainings, seminars); Birthdays;
4.	*Location of the organization and sales market*	Stavropol
5.	Operating mode	From 11.00 until the last client.
6.	Establishment staff	Supervisor - 1 people Administrator – 1 people Service staff - 3 people Director - 1 people security – 1 people
7.	*Required starting capital*	500 000 rubles
8.	Expenses	167 000 rubles
9.	*Return on investment period*	10-11 months
10.	*Competition*	Small
11.	*Organization income*	216 000 rubles
12.	Organizational loss	167 000 rubles
13.	*Organizational profit*	49 000 rubles

2) Goods and services

An amount will be charged for the time spent in the anti-cafe 2 rub./min . For this money the cafe will provide services such as:

Mini library, you can retire and read books;
Lots of games for large groups (mafia, board games);
Game console;
Karaoke, projector, tablets;
Various courses can be arranged For example, English, Spanish, psychology, makeup training;
You can also order banquets, children's birthdays;
There is Wi-Fi, any visitor can use it;
Tea, coffee and various sweets.

Ideal clients: older people 17 -45 years of age who live an active life; they have an average income; without bad habbits; these people like to spend time profitably; they would like to receive good knowledge and great emotions.

The client must be taken to the cafe near 22 hours per month. From this the profit per person is calculated about 3600 rubles per month.

3) Marketing strategy

There is currently one cafe in this segment in the city. It poses a potential threat since they already have an established customer base.

Social networks (Instagram, telegram and others);
SMS mailings;
Discounts, coupons;
Radio announcements.

Promotion strategy for a new anti-cafe:

Direct attraction. Searching for clients or organizations that will come to us in a large group. Conducting children's matinees. Discounts for regular customers. Advertising in institutions.
Advertising on Odnoklassniki, Agent and many different networks. Reaching a group of people who are at home. Advertising on social networks allows you to obtain a lot of information from customers and very quickly answer all questions of interest, while requiring very little financial costs.
Building partnerships with companies that specialize in various holidays, show programs, corporate evenings, etc.
Club card. This card gives you the right to spend as much time as you like in the anti-cafe. Price 4 800 rubles, validity period 1 month.
Radio advertising. After a month of work, a story about events in the anti-cafe.

Such a business has seasonality . The anti-cafe has the highest attendance in autumn and winter seasons. And in the summer and spring there are fewer clients ↓.

Therefore, the plan should be drawn up in such a way as to increase profit several times, so as not to go into lesion .

№	Name	Deadlines	Responsible	Results and notes
1	Study	01.01.14 – 01.02.14	Manager	We have proven all our data
2	Recruitment	01.02.14 – 01.03.14	Manager	Found employees
3	Search for premises	01.03.14 – 01.04.14	Manager	Found a room based on the criteria
4	Repair	01.04.14 – 01.05.14	Manager	Repairs made to all requirements
5	We purchase equipment	01.05.14 – 01.06.14	Manager	Delivery to your place
6	Approval of the action plan	01.06.14 – 03.06.14	Director	Agreements have been concluded
7	We are registering	01.06.14 – 03.06.14	Manager	Purchased a cash register and documents
8	Advertising	03.06.14 – 10.06.14	We are hiring a specialist	Conducted advertising on all points
9	Opening	12.06.13	Manager	Everything went great, there were a lot of competitions and gifts, there were journalists, everyone knew about us

4) Financial plan

№	Expenses	Quantity (pcs.)	Cost, rub.)	Amount (rub.)
1	*Purchase of equipment*	50	5 000	250 000
2	*Purchase of inventory*	100	1 000	100 000
3	Finishing work	1	150 000	150 000
Total:				500 000

5) Conclusions

№	Name	Quantity	Cost, rub.)	Amount (rub.)
1	*Building rental (150 sq.m.)*	1 month	40 000	40 000
2	Payment of wages	6 people	15 000	90 000
3	Public utilities	1 month	5 000	5 000
4	Products	700 sets	10	7 000
5	Taxes	1 month	15 000	15 000
6	Deductions for depreciation	1 month	10 000	10 000
Total:				167 000

Having analyzed all expenses for the reporting month, we can say that if the establishment’s profit is greater 167 000 rubles, that's what it will be break-even point .

Given:

Simultaneous costs = 500 000 rubles
Expense per month = 167 000 rubles

Find: Payback period -?

Solution :

Payback period = One-time costs / emergency per month

1) We find an emergency per month

Emergency per month = Income per month - Expense per month

Profit for the month = (Profit per day) * 30 days = ( 30 Human * 2 hours * 120 rubles/hour) * 30 days = 216 000 rubles
Emergency per month = 216,000 rubles - 167,000 rubles = 49,000 rubles

2) Finding the payback period

Payback period = 500,000 rubles (down payment) / 49,000 rubles (PE per month) = 10 months

*Of course, all calculations made above are approximate and may differ from region to region.

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We present a ready-made template for writing your plan, into which you can easily enter your data for calculations and overview analytics.

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Do you want to open a business, but don't know where to start? Then you cannot do without a clear and thoroughly thought-out plan of action. In this section, you will find a proven and simple business plan that will help you create a successful business and weather economic storms.

Business areas

Investment size

From 200,000 rub.

Opening your own business is always an exciting and, at the same time, interesting process that can radically change your life. A person has the right to choose any activity that he wants to implement, the main thing is that it does not violate the legislation of the country.

In rural areas, residents have always raised geese. They are found in almost every home, but, as a rule, they are grown only for their own family. Few people think that breeding geese as a business is an excellent and profitable idea.

Canteens, cafes, stalls selling fast food - today you can find them at every turn. However, starting your own business is not as easy as it might seem. More than 70% of new establishments cannot withstand the competition and close within a few years without ever paying for themselves. In addition to the large number of competitors, there are several other nuances that put the business at risk.

From 700,000 rub.

Modern man lives in a fast pace. Intense workloads and an abundance of stressful situations lead to the accumulation of fatigue. To shake things up and take a break from the daily routine, people prefer various types of recreation. For supporters of active forms of entertainment and seekers of new sensations, a game called laser tag is perfect.

Competition in the construction and finishing industry is very high. Every year, thousands of companies engaged in interior decoration are opened all over Russia, and the same number are closed due to unprofitability. How to open an apartment renovation business and succeed in it?

The recycling business isn't just about collecting cans, bottles and old paper. In fact, most profitable recycling businesses concentrate on working with waste wood. Wood waste is a recyclable material that is generated from municipal solid waste (MSW), industrial and commercial waste, and construction and demolition waste.

Manufacturing food products in Russia is one of the most profitable businesses. But the wide range of available products means that not every product finds its buyer. Before choosing a type of business, you should find out how profitable it is. Sunflower oil production is an interesting business that attracts many entrepreneurs.

An aquarium is a striking decoration for homes, office spaces, entertainment centers, shopping galleries, restaurants and shops. This popularity is due to the huge variety of their design. In addition, they attract the eye with their beauty, bright colors and exoticism. The consumer does not always find the ready-made aquarium he needs in the store, suitable in shape, size, design and price.

There are no analogues to polypropylene bags; they are distinguished not only by their high strength, but also by their ease of manufacture. In times of crisis, this is one of the best ideas that will help you earn good money for a long time. Today we need to learn how to set up the production of polypropylene bags, and what capital may be needed.

Own car wash for trucks is a relevant business for Russia. The roads along which cars rush will always bring a large number of problems. The peculiarity of such a business is that there are a lot of such car washes for cars, but only a few for trucks, and you won’t find them in every city.

Just 30 years ago, laundries and dry cleaners were distributed throughout the country. However, time passed, the demand for the services of commercial laundries and dry cleaners fell, state-owned enterprises were closed, and those that had once passed into private hands became hopelessly outdated. The old equipment coped with its functions worse and worse, and new ones were not purchased. Over time, the number of dry cleaners and public laundries was reduced to a minimum.

Sports and a healthy lifestyle are a business niche that is actively developing and is in constant demand among the population. Statistics show that the demand for gym services is constantly growing, but there are still not enough offers to meet the needs. It is for this reason that more and more often novice entrepreneurs choose the field of sports and physical education and wonder how to open a sports club from scratch.

Until recently, ostriches in Russia were a curiosity that could only be found in zoos. Times have changed and, adopting foreign experience, Russian farmers have noticed that breeding ostriches is a profitable business. Looking at Europe and the US, the demand for dietary meat is growing. More than 1,000 farms have opened in recent years, but demand still exceeds supply.

In the economic realities of modern Russia, trying to open your own business is akin to playing roulette. The competition for raw materials and sales markets is so high that a newcomer is not always able to gain a foothold in the market, much less develop his business to at least medium size. Therefore, already at the planning stage, you should calculate all possible risks, pros and cons

Aerated concrete is used as a building material in the construction of residential and commercial premises. Aerated concrete occupies a major share in the global market for the production of building materials, which makes it very profitable for production. It occupies more than 75% of the concrete block production market due to its size, ease of production and widespread use in construction.

Since ancient times, parrots have been rare and wild birds for our cold country. Now, when it’s already 2019, these cheerful birds live in almost every home. But is it possible to make money on them in this case? If you follow certain rules, then it’s fine. And with the right amount of luck, you can earn pretty good money from breeding budgies.

Most men in the world cannot live without fishing. Accordingly, fish farming is the same hunting, but on a larger scale. A project with large volumes of products, put on a commercial basis. Along the way, this type of activity contributes to the creation of new jobs in regions with high unemployment.

By starting a small trucking business, you can reap the benefits without the huge overhead costs that larger companies have. Opening your own small freight company requires compliance with all government business requirements, obtaining licenses and permits from the Russian Ministry of Transport, and developing effective connections to achieve success.

From 2,900,000 rub.

Chocolate is a product popular among both children and adults. A novice entrepreneur, having made sure that there is an abundance of this tasty product in the markets, may decide that all the niches are occupied, and there are no prospects in this production area. Let's figure out together whether it is possible to start a chocolate business yourself, how profitable such a business will be, and what options exist for promoting products.

Fishermen are increasingly using worms for bait. Among them, earthen and California varieties are especially popular. In large locations there are stores where they purchase animals, but if there are no such outlets, then the owner raises the pets himself. They are used as bait to catch river inhabitants or they open a private business selling larvae. How to breed worms at home for fishing - we’ll talk about everything later.

A business plan is first and foremost necessary for the entrepreneur himself. Calculations allow you to find out the amount of required starting capital and payback time. Detailed calculations put everything in its place and make it possible to abandon a hopeless project, for example with a payback of ten years or more, even before investing funds.

Planning the activities of an enterprise provides an opportunity to take into account all possible risks and prevent them, to develop a plan “B” in advance. Without a thoughtful and detailed business plan, you will not be able to attract investment either from a bank or from private investors.

Should I buy a ready-made business project or do it myself?

If you are looking for a business plan for a small business, you definitely need to do it yourself. In the process of calculations and planning, an entrepreneur will be able to delve deeper into the essence of the business being opened and avoid many mistakes.

To correctly draw up a real business plan for a company, you need to have deep knowledge of tax and labor legislation, accounting and financial accounting, management and, of course, become familiar with the market segment in which you plan to operate.

If you are just taking your first steps in entrepreneurship and do not have a specialized education or practical business planning skills, use our database. It presents examples of business plans for small businesses that have been successfully implemented and proven their worth. All projects are systematized, all you have to do is select a ready-made example and, based on a ready-made template with the formulas already given, make your calculations.

As for opening a large industrial company, the opening of which involves billions of dollars in investment, it is better to entrust the development of a business plan for production to a team of specialists. The larger the project, the more subtleties there are. Well, the examples presented will help you initially assess the approximate size of the investment and the prospects of the project.

Our database contains detailed business plans with calculations for:

Opening of stores of various types, enterprises for wholesale trade;

Enterprises producing construction materials;

Agricultural and food processing enterprises;

Enterprises in the service sector: cafes, restaurants, beauty salons, etc.;

Amusement parks;

Vending (installation of vending machines: coffee, toys, photo machines, etc.);

Mini-productions, etc.;

Online stores;

Opening a shop with hand-made goods, etc.;

Social projects, etc.

Note! Our website provides typical examples of business plans with calculations and is intended for your reference. The market, like prices, is in flux. Therefore, the figures given can only be used as a basis. Before starting the project, you need to calculate everything in detail based on the given algorithm.

How to use business ideas from our database: algorithm of actions

We study in detail an example of a business plan. We evaluate the volume of investment and payback period - if these parameters are not suitable, we look for another direction. If the decision is positive, we move on to the next point;

We analyze the local market (where we will operate). The ideal option is to combine ready-made data from industry experts (can be found on the Internet, newspapers, television business channels) and independently evaluate the activities of competing enterprises;

Marketing research: analysis of competitors’ activities, current prices for similar services, calculation of market capacity, average monthly and average annual revenue, taking into account seasonal fluctuations;

Cost estimation: we are looking for suppliers of equipment and raw materials;

Determination of the legal form and tax regime, calculation of tax deductions, salaries to employees.

After all the research and calculations, we must get the main figures - the size of the investment, profitability and payback period.

Typical mistakes of a novice businessman when drawing up a business plan

When calculating a business project, novice businessmen most often make a number of typical mistakes:

When determining investments, the cost of purchasing raw materials for only one month is taken into account, while it usually takes three to six months to achieve self-sufficiency;

When calculating salaries, the actual number of personnel is underestimated, and sick leave and tax deductions for each employee are not taken into account;

The costs of utilities are not taken into account or are underestimated: payment for electricity, water and gas supplies.