What exactly is a business plan? Written competently and clearly, it will be the beginning of a successful business. Without it, starting a new endeavor is devoid of any meaning and further development. In addition, this is a painstaking and time-consuming process. The fate of the entire plan largely depends on literacy and a responsible attitude to writing a business plan.

1. Summary of this project

The essence of the material below is how to open a beauty salon, capable of providing potential consumers with high-quality face, body care services,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growing standard of living of Russians approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or unkempt. Many women take care not only of their hair and nails, but also rejuvenate their faces, correct figure flaws and fight cellulite, realizing that salon treatments are much more effective than home care. More and more men and young people are becoming visitors to beauty salons today. The income of owners of modern beauty salons depends on the size of the premises. The larger the total area of ​​all salon premises, the greater the net profit. This must be taken into account when designing, because in accordance with existing standards, auxiliary rooms must also be provided in the cabin. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many clients as possible.

2. Industry characteristics and company description

The purpose of this project is to determine how to organize your own beauty salon, providing a wide range of services based on various areas: hairdressing, cosmetology, nail services, massage. Its work must be organized in accordance with all service standards. Such services have now become available to a large number of people.

As a rule, beauty salons are premises, with a sign and a separate entrance, located on the ground floor of houses, preferably on the red line. It is preferable that this be a premises located on a busy area, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of ​​which will be divided as follows:

• Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m2;
• Hair salon room for three chairs for haircuts, styling and curling - 30m2;
• A special room for hair care, in which hair is washed and dyed - 15m2;
• Combined room for manicure-pedicure and nail extension services – 12m2;
• Massage room – 15m2;
• Solarium – 14m2;
• Cosmetologist's office – 9m2;
• Staff rest room – 14m2;
• Utility office – 11m2.

IN salon business plan expenses included:

• for repairs and equipment of the premises in the amount of 260,000 - 310,000 rubles;
• start-up costs for enterprise registration, personnel, marketing - 550,000 rubles.
• rental of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

1. Services of a hairdresser and hair stylist (haircuts, coloring, styling, hair styling);
2. Manicure.
3. Cosmetology procedures;
4. Various types of massage and wraps, specialized body skin care (anti-cellulite procedures);
5. Solarium and SPA treatments are an excellent opportunity to expand the range of services.

Nowadays, hairdressing services are important, but they are no longer essential. As practice shows, beauty salon owners are reducing the number of hairdressing chairs by increasing the number of places for physical procedures, which are much more profitable than classic ones. In fact, a meter of hairdressing salon brings in three times less income than a square meter of area devoted to cosmetologist procedures.

The advantages of this salon include:

• a wide range of procedures provided;
• affordable pricing policy;
• quality service;
• politeness of the staff and competence of the administrator.

Table 1 Price list for services provided

№	Services	Cost, rub
1.	Women's haircut	750-850
2.	Bangs cut	160
3.	Men's haircut	720
4.	Children's haircut	400
5.	Hair Styling	360-560
6.	Ironing	700
7.	Styling with curlers	550-750
8.	Festive styling	1600-2600
9.	Classic painting	1000-2000
10.	Highlighting short hair	700-1500
11.	Toning: short hair	960-1860
12.	Hair straightening	1450
13.	Classic chemistry	600-1600
14.	Eyelash extensions	600-800
15.	Manicure (classic, European)	410-630
16.	Saline bath	50
17.	Paraffin therapy	270
18.	Removing varnish	55
19.	Varnish coating	160
20.	Nail design	60-550
21.	Classic pedicure	600
22.	Hardware pedicure	700
23.	Classic massage	650
24.	Solarium 1 min.	15

The provision of the listed beauty salon services requires the execution of appropriate permits.

4. Increase sales and marketing

The salon carries out its activities aimed at serving the population with average and above average income levels. The main activity of the salon is aimed at satisfying the needs of its visitors for high-quality hairdressing services, nail services, massage and cosmetology manipulations. A high level of professionalism, quality service, suitable location and service time - these principles will become fundamental in the salon’s activities. Today's salons are gaining the upper hand by increasing the list of services. The main principle is that the client can receive all procedures in one place, without running around to nearby establishments. But it would be nice for the salon to acquire a few highlights that no one else has nearby, adding some popular service to the range. This can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists capable of solving these problems. As a result of these actions, the salon planned for opening has many advantages over competitors, providing a more extensive range of services with excellent quality. Service is provided on a first-come, first-served basis or by telephone.

5. Project implementation plan

The salon is located in a residential area, surrounded by multi-storey residential buildings, next to a transport interchange, shopping areas, cafes, supermarkets, office space and banks.

Costs for organizing a salon:

• Premises layout and renovation – RUB 260,000.
• Recruitment of employees – 8,000 rubles.
• Purchase of equipment – ​​RUB 748,950.
• Installation of equipment – ​​47,000 rubles.
• Advertising events – 63,000 rubles.

Total: RUB 1,126,950

The figures given are averages and may vary depending on the functional features of the equipment, manufacturer and quality of the purchased material. The beauty salon business plan with calculations contains a detailed description of the equipment of each functional area of ​​the cabin.

Table 2. Equipment purchase costs

11 000

№	Equipment	Price for 1 unit, rub.	Qty	Amount, rub
1.	Administrator's workplace	20 000	1	20 000
2.	Chair	3500	3	10500
3.	Sliding wardrobe for wardrobe	18 000	1	18 000
4.	Armchair	8000	6	48 000
5.	Coffee table	4500	1	4500
6.	TV	18 000	1	18 000
7.	Cash machine	15 000	1	15 000
8.	Poof	4000	3	12 000
9.	Tremples for clothes	300	10	3000
10.	Hydraulic barber chair	16 000	3	48 000
11.	Hairdresser's work area	3	33 000
12.	Barber chair with sink	9000	2	18 000
13.	Cart	2500	4	10 000
14.	Washing	6800	1	6800
15.	Air sterilizer	3600	1	3600
16.	Pedicure area with chair	15 000	1	15 000
17.	Manicure table	7000	1	7000
18.	Manicure hood	4000	1	4000
19.	Manicure lamp	1500	2	3000
20.	Manicure pad	450	3	1350
21.	Stand	400	3	1200
22.	Cosmetologist's chair	16 000	1	16 000
23.	Cosmetology table	2500	1	2500
24.	Cosmetics stand	1500	2	3000
25.	Solarium	400 000	1	400 000
26.	Massage couch	8000	1	8000
27.	Massage table	5500	1	5500
28.	Soft Corner	17 000	1	17 000
29.	Cooler	8000	1	8000
30.	Table	5000	1	5000
31.	Mirror	900	3	2700

Management of the organization of the salon's activities is entrusted to the administrator; the staff includes six master hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with appropriate professional training, confirmed by a diploma of completion of a special profile institution. The main requirement for employees is their competence, ability to work with visitors, and conscientious attitude to work.

Table 3 Payroll and staffing table

The duration of this project from the initial registration of documents to the start of the salon’s operation is about one quarter. The management is carried out by the owner of the beauty salon. It is he who carries out business planning for the salon’s activities, looks for new ways of promotion, and analyzes the results of its activities according to the main performance indicators. The manager is subordinate to the administrator, who carries out management functions and to whom the service personnel are subordinate.

6. Planning of financial costs:

6.1. Preparatory period – RUB 1,130,950.

6.1.1. Expenses for registration and obtaining permits - 27,000 rubles.

6.1.2. Creation of the concept of the premises and renovation - 260,000 rubles.

6.1.3. Recruitment events – RUB 8,000.

6.1.4. Purchase and assembly of equipment – ​​RUB 798,950.

6.2. Main stage – 494,200 rubles.

6.2.1. The rental fee for the premises is RUB 72,000.

6.2.2. OT fund (salary) – RUB 356,200.

6.2.3. Purchase of consumable materials – 20,000 rubles.

6.2.4. Marketing – 26,000 rub.

6.2.5. Payment for accountant services – 11,000 rubles.

6.2.6. Payment of utility bills – 12,000 rubles.

7. Calculation of business efficiency for organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with the achievement of planned sales volumes of services, the payback will increase, which will lead to minimization of risks. It is planned that this project will bring an estimated profit immediately after opening.

During the operation of the salon, certain risks may arise that must be calculated when planning its activities:

• The emergence of competitors;
• Reduced solvency of potential clients;
• Possible theft;
• Natural disasters and disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using the step-by-step instructions provided beauty salon business plan perhaps on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help solve a particular problem. As a rule, the costs of organizing a salon will be justified within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon’s load can be at its maximum, it will be ready and begin to function. And by spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.

The organization of beauty salons is one of the promising types of business that attracts many aspiring entrepreneurs. The relevance of this matter is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can live without a neat hairstyle. That is why a hairdresser or a small salon will always be in certain demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field get off to a very successful start. To open a new business, an entrepreneur must know which services to provide and which not, and must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to each other. There is one important aspect here that is worth seriously thinking about - the quality of the services provided. It is thanks to high service that a beauty salon accumulates a good client base. If there is competent advertising, qualified craftsmen, and a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You shouldn’t deceive people by proudly calling an ordinary hairdresser a “beauty salon.” When opening this business, it is worth thinking about the audience: for what category of the population is the salon opening? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would not be appropriate.

In the case of this target audience, it is better to call your business a “hair salon” so as not to scare away the category of clients that you are going to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, and special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin registering a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of fire and sanitary services;
• Obtained permission to conduct the selected economic activity;
• Received certificate of conformity;
• Availability of medical records for all current employees.

Some special services of beauty salons must undergo a mandatory licensing procedure. This list includes all services where skin damage is expected. These important points need to be taken into account when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Typically, all salons have the following standard set of services:

• High-quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room with an area of ​​120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for providing hairdressing services;
• Hair care room - hair washing, curling and coloring will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped room for solarium;
• Make-up artist's office;
• Staff premises;
• Utility room.

At the same time, a novice entrepreneur must be aware that any premises will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the premises, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. A business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description of the selected industry and new company;
• Description of the services provided;
• Project Summary;
• Analysis of the selected market niche;
• Description of organizational aspects when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Project effectiveness assessment;
• Probable risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing quality skin, face and body care services, and hairdressing services. Potential clients of the salon can be people with average income, women aged 25 to 45 years.

To implement the project according to all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and above - for a studio in a large metropolis. Next, it is necessary to set specific deadlines for the implementation of this project to obtain the necessary permits and purchase the necessary equipment. The entrepreneur must carefully analyze all these points and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicures and pedicures, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of over a million - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege for the elite; the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, finding their services profitable and affordable.

Typically, a beauty salon is located on the 1st floor of an apartment building, with a separate entrance and a catchy sign. To refurbish a rented premises, an entrepreneur must be prepared to invest up to 88% of the total cost of the property. You can choose individual entrepreneur as the form of ownership. A simplified tax system is suitable for the salon.

To open a full-fledged beauty salon, you just need to choose only 6 main types of services:

• The full range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extensions, design and correction;
• High-quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, affordable prices, high quality and decent service. Next, you need to provide a price list of all the services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to operate from the State Fire Supervision Authority.

As they say, there are no trifles in any business; an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 legal entity - individual entrepreneur. This type of activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetology massage, manicure, pedicure, professional makeup;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical education and health activities - involving visits to various types of baths, weight loss salons, massage rooms.

The implementation of the project, from the moment of registration until the start of sales, takes up to 3 months, the entrepreneur needs to take this into account. The business owner turns into a salon manager. It is on his shoulders that important strategic planning of his business is carried out, analysis of key performance parameters. All service personnel are subordinate to him; we entrust accounting matters to a third party.

Making a financial plan

As part of the business plan, it is necessary to draw up a financial plan for upcoming contributions at the preparatory and main stages. Among the main expenses of the preparatory period we note the following costs:

• Registration fees, obtaining the necessary permits, processing of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic website - 70 thousand rubles..

• Monthly rent - 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Accounting - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment of utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage removal organizations - 2 thousand rubles.

Here are approximate financial indicators; all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First you need to decide on the room where the salon will be located. It is advisable that it be located in a busy area. Carefully study what is located near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises and carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. The functioning of the launched salon will be ensured by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit into the team those craftsmen whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be presented to employees are a good level of competence, the ability to find a common language with people, communication skills, and a responsible approach to work. As fixed expenses, he notes expenses for purchasing consumables, paying rent, utility bills, and paying for garbage removal. The volume of services provided is influenced by seasonality with a decrease in the rate in the summer; during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Case performance assessment

To fully implement this project, significant financial costs will be required. As the return on investment increases and the stable planned volume is reached, financial risks are minimized. The approximate payback period for this business is 7 months. The project will begin to generate some profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a newbie may face certain risks that may arise in his work. Among them are various types of theft, natural phenomena, and the emergence of strong competition. Increases in raw material costs may also have an impact on business operations. Salon operations depend on supplies that are purchased from different manufacturers. If the supplier starts raising the price, this may be a reason to switch to another cosmetic brand. The modern cosmetics market has a wide range of prices, from which you can choose a product at an affordable price. During the period of seasonal decline in sales, the volume of planned profit also decreases; this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies and organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, and special master classes, you can learn everything about new trends in the field of beauty. This needs to be monitored, because it affects the image of the enterprise.

The main risk of this business is the low funding of various marketing campaigns organized to attract new customers. The development of advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon’s profit and incurring direct losses caused by improper organization and incorrect calculation of the approximate payback. Your salon can generate losses if its work is not organized correctly.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide your own salon with the necessary flow of clients, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we are increasing the advertising budget by 15%, and are working on self-promotion in conditions of strong competition. All of this should be contained in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will leave for your competitors. It is important to prevent this from happening, so you should not waste money on quality advertising and professional training, since these events have a direct impact on your business.

Usually, when writing recommendations for a business plan or step-by-step instructions, they focus on drawing up production, marketing, and financial plans. All this is important, but we will do it differently. The basis of any business is sales. All other aspects are important, but if there are no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.

Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of the beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon. And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. By gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business. In many ways traditional, this is exactly how it developed historically.

Basic services of beauty salons

Beauty salon services can be divided into two groups: basic services and additional ones.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

The basic set of services is not much different from the set of services at a hair salon. It is characterized by the fact that it should be provided in any beauty salon.

Additional services of a beauty salon can include everything related to the design of a person’s appearance and more.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• hair removal, depilation;
• make-up artist services;
• image maker services (creating an external image);
• stylist services;
• etc.

Generally speaking, the range of additional services is not limited to a specific list; you can include something of your own, specific to a region or city.

Types of beauty salons

To understand the business and especially its further development, it is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.). Typically, services are inexpensive, in the lower price range, without excessive demands on the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high. Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service. Designed for the middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc. Located on busy streets, in shopping centers.

Top class beauty salons

The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures, etc. Special quality requirements, development of individual styles, personal consultants. The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar. Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon. However, each top-class salon is a bright individual establishment, just like its clients.

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Chain of beauty salons

The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.

Separate fifth class beauty salon – internet salon

In fact, a point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, all others must have their own representative offices on the Internet. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.

So, we looked at the possible types of beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.

What do you need to open a beauty salon?

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are insufficient, you will need to attract investors or lenders. Particular attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it interests you, then they get acquainted with the entire document. This is the main point when there is a lack of finances.

The requirements for a beauty salon may vary significantly depending on the volume and range of services.

Documentation

To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.

Documentation:

• set of constituent documentation;
• necessary documents with external organizations (lease agreements, work contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Requirements for premises vary. General approach: the minimum room size is 14 square meters, each additional workplace plus another 7 square meters. It is necessary to provide cold and hot water and microclimate maintenance systems.

For additional procedures there are separate rooms, suitably equipped for the procedure.

It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.

It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• basket for dirty laundry;
• a set of tools (scissors, combs, hair dryers, clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small towns, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).

It is not at all necessary to recruit new specialists to the staff to expand services. Here you can go two ways:

• enter into contracts with external specialists;
• conduct training for staff specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, clients

For organizing points of sale, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition, the following picture can be observed on average across the country. Recently, quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses. Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients. In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them. Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.

To study the competitive environment and client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.

Marketing should include:

• agreed advertising plan;
• customer service plan;
• a plan to expand the services provided and promote them to the market;
• an idea of ​​the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.

Income

Average revenue per client is 200 - 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.

Beauty salon: from business plan to real income Voronin Sergey Valentinovich

Economic indicators for a beauty salon

First of all, let's define the terms that will be used when calculating the economic indicators necessary to open a beauty salon:

– revenue of the entire beauty salon – funds received from clients through the cash register, including by cards, as well as through a non-cash payment system for services rendered and sales of goods;

– revenue of a separate branch of a beauty salon chain – funds received by the branch from clients via cash and non-cash payment systems, including cards for services rendered and sales of goods;

– beauty salon income – revenue minus semi-variable expenses;

– income of a branch of a beauty salon – revenue of the branch minus the semi-variable expenses of the branch;

– semi-variable expenses – employee payroll plus costs for consumables;

– semi-fixed expenses – costs of maintaining the premises, including rent and utilities, as well as advertising, business and administrative costs, taxes, deductions for investments, unforeseen expenses and other cost items not related to the number of services provided or goods sold ;

– profit of a chain of beauty salons – income minus all semi-fixed expenses;

– profit of a branch of a beauty salon chain – income minus the semi-fixed expenses of this branch,

– profit per unit of usable area – profit divided by the usable area of ​​the beauty salon;

– profit per unit area – profit divided by the sum of useful and auxiliary areas,

– net profit is revenue minus semi-variable and semi-fixed expenses and employee salaries;

– the wage fund in beauty salons is calculated as a certain percentage of the service’s profit; this means that the entire service revenue for the month is calculated and semi-variable costs for materials are subtracted, and from this difference the value within the range of 30–60% is taken, approved under the employment contract at the enterprise.

The work of a beauty salon is seasonal. In Fig. 32. shows a typical graph of changes in revenue by month. The first rise is observed on March 8th. Then in April, when they take off their hats. In the summer there is a decline due to the holiday season, and in the fall there is a rise, which turns into a winter rise, most pronounced by the New Year.

Rice. 32. Revenue of a beauty salon by month of the year

Example 1. Economic indicators using the example of a premium beauty salon with an area of ​​200 square meters. m.

Usable area is 130 sq. m:

– hairdressing salon – 60 sq.m. m,

– manicure room – 15 sq. m,

– pedicure room – 12 sq. m,

– solarium – 13 sq. m,

– cosmetic rooms – 30 sq. m.

Auxiliary areas are 70 sq. m. m:

– corridors – 20 sq. m,

– kitchen – 10 sq. m,

– toilets and bathroom – 10 sq. m,

– hall – 10 sq. m,

– utility rooms – 10 sq.m. m,

– office of the director and chief accountant – 10 sq. m.

The ratio between auxiliary and useful areas: 70: 130 = 53.85%. Now we add 53.85% to each of the useful areas and find the area for the provision of services, taking into account the auxiliary areas. The total area should be 200 square meters. m:

– hairdressing salon – 92.31 sq. m,

– manicure room – 23.08 sq. m,

– pedicure room – 18.46 sq. m,

– solarium – 20.00 sq.m. m,

– cosmetic rooms – 46.16 sq. m.

Conditionally fixed expenses of a beauty salon with an area of ​​200

sq. m. Calculations are given for a month. Main expense items:

– rent – ​​120,000 rubles;

– utility bills – 24,000 rubles;

– enterprise taxes – 7,000 rubles;

– administrative expenses – 50,000 rubles;

– business expenses – 10,000 rubles.

In general, semi-fixed expenses amounted to 231,000

rubles Conditionally fixed costs per 1 sq. m of total area are 231: 200 = 1,155,000 rubles.

– hairdressing salon – 92.31? 1.155 = 106.62 000 rub.

– manicure room – 23.08 ? 1.155 = 26.66 000 rub.

– pedicure room – 18.46 ? 1.155 = 21.32 000 rub.

– solarium – 20.00 ? 1.155 = 23.1 000 rub.

– beauty salons – 46.16? 1.155 = 53.31 000 rub.

Table 11. Revenue and profit of a beauty salon with a total area of ​​200 sq. m.

As we found out, semi-fixed expenses amounted to 231,000 rubles, and profit taking into account semi-variable expenses was $77,901. If we take into account the dollar exchange rate in 2013 at 31.38 rubles, then profit taking into account semi-variable expenses will be 2 444,533.38 rubles, or 2.44 million rubles. per month.

Profit for the month, taking into account both semi-fixed and semi-variable expenses, is 2,444,533.38 – 231,000 = 2,213,533.38 rubles, or 2.214 million rubles, or $70,539.

If, according to the employment contract, the wage fund is 50% of the profit, then it is equal to $77,901? 0.5 = 38,950.5, or 1,222,266 rubles. Then the net profit is equal to 2,213,533.38 – 1,222,266 = 991,267.38 rubles, or $31,589.

Example 2. Economic indicators using the example of a business-class beauty salon with an area of ​​136 sq. m.

Usable area is 90 sq. m:

– hairdressing salon – 46 sq.m. m,

– manicure room – 8 sq. m,

– pedicure room – 8 sq. m,

– solarium – 8 sq.m. m,

– cosmetic rooms – 20 sq. m.

Auxiliary areas are 46 sq. m. m:

– corridors – 10 sq. m,

– kitchen – 8 sq. m,

– toilet – 6 sq. m,

– hall – 10 sq. m,

– utility rooms – 6 sq.m. m,

– director’s office – 6 sq. m.

The ratio between auxiliary and useful areas: 46: 90 = 51.11%. Now we add 51.11% to each of the useful areas and find the area for the provision of services, taking into account the auxiliary areas. The total area should be 136 square meters. m:

– hairdressing salon – 69.5 sq.m. m,

– manicure room – 12.09 sq. m,

– pedicure room – 12.09 sq. m,

– solarium – 12.09 sq. m,

– cosmetic rooms – 30.22 sq. m.

Conditionally fixed expenses of a beauty salon with an area of ​​136 sq. m. Calculations are given for a month. Main expense items:

– rent – ​​80,000 rubles;

– utility bills – 15,000 rubles;

– enterprise taxes – 6,000 rubles;

– administrative expenses – 30,000 rubles;

– business expenses – 8,000 rubles.

In general, semi-fixed expenses amounted to 154,000 rubles. Conditionally fixed costs per 1 sq. m of total area is 154:136 = 1.132 thousand rubles, or 1132 rubles.

Thus, the constant expenditure portion for departments, taking into account the clarification of the areas of working areas, is:

– hairdressing salon – 69.5 ? 1.132 = 78.67 thousand rubles.

– manicure room – 12.09 ? 1.132 = 13.69 thousand rubles.

– pedicure room – 12.09 ? 1.132 = 13.69 thousand rubles.

– solarium – 12.09 ? 1, 132 = 13.69 thousand rubles.

– beauty salons – 30.22? 1.132 = 34.21 thousand rubles.

Table 12. Revenue and profit of a beauty salon with a total area of ​​136 sq. m

As we found out, semi-fixed expenses amounted to 154,000 rubles, and profit taking into account semi-variable expenses was $25,248. If we take into account the dollar exchange rate in 2013 at 31.38 rubles, then profit taking into account semi-variable expenses will be 792 282.2 rubles, or 792.28 thousand rubles. per month.

Profit for the month, taking into account both semi-fixed and semi-variable expenses, is either 792,282.24 – 154,000 = 638,282 rubles, or $20,340.

If, according to the collective labor agreement, the wage fund is 50% of the profit, then it will be $25,248? 0.5 = $12,624, or 396,141 rubles.

Then the net profit of the beauty salon for the month will be $20,340 – $12,624 = $7716, or 242,128 rubles.

From the book Basics of Small Business Management in the Hairdressing Industry author Mysin Alexander Anatolievich

From the book Empire of Business: Business Training for Beginners author Ivanova Ekaterina Viktorovna

From the book Management author Tsvetkov A. N.

From the book At the Peak of Opportunity. Rules for the effectiveness of professionals by Posen Robert

From the book Business Plan 100%. Effective business strategy and tactics by Rhonda Abrams

From the book Wake Up! Survive and thrive in the coming economic chaos by Chalabi El

Appendix 3 ECONOMIC INDICATORS Minimum wage (the salary of an employee - participant of each company cannot be lower than this indicator): 100 rubles. Technological maps (what an organization must have to produce 1 UNIT of goods for each

From the book Beauty Salon: from business plan to real income author Voronin Sergey Valentinovich

Question 150 What economic indicators characterize the effectiveness of management? Answer Profitability of management. This indicator shows what percentage of the costs of maintaining the organization’s management system is the organization’s profit: Рм = Pr: З 100, where Рм

From the book Faster, Better, Cheaper [Nine Methods of Business Process Reengineering] by Hammer Michael

From the book Increasing the efficiency of your sales department in 50 days author Ryazantsev Alexey

From the book HR in the fight for competitive advantage by Brockbank Wayne

From the author's book

List of documentation for a beauty salon For the successful operation of a beauty salon, it is necessary to properly maintain documentation and store information. In order not to “drown” in papers, you should use electronic media as much as possible. Necessary

From the author's book

Conflicts in the team of a beauty salon In beauty salons, conflicts often arise in the team, often for the following reasons: – due to a lack of understanding of the goals and values ​​of the team and the salon; – due to different interpretations of work rules; – due to a lack of understanding of the legality

From the author's book

Training of beauty salon personnel Improving the qualifications of one or another employee should become a rule for a beauty salon. This must be done because fashion does not stand still, and competitors are not asleep. This issue is becoming increasingly relevant due to

From the author's book

From the author's book

Appendix 2 Marketing planning for a beauty salon The target audience can be divided into three groups: 1. Girls aged 18–25, studying at universities or employed. Area of ​​interest: beauty and health. The most consumed services are solariums, manicures, hairdressers

Today, people are increasingly striving to have a beautiful appearance. This becomes a great incentive for opening new beauty salons. In terms of demand, the salon business is highly promising. A business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.

Objective of the project: making a profit by providing beauty services to the population.

Key success factors for a beauty salon:

1. The steadily increasing desire of Russians for Western standards of beauty.
2. Improving the service.
3. Increasing the number of services
4. Increase in the number of male clients (1/4 of salon visitors are men).
5. Opportunity to attract high-class specialists, training in the best foreign workshops.
6. Understanding the difference between home care and professional beauty treatments in a salon.

The initial investment amount is 945 000 rubles

Break-even point is reached On the second month of work.

The payback period is 10 months.

Average monthly profit of the 1st year of project implementation 127 600 rub.

2. Description of the business, product or service

Salon business- a fast-growing direction.

A novice businessman should know that in a newly opened salon there is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

This salon is located in a residential area, within walking distance from houses. It is convenient to visit both after work and on weekends. The room has a cozy, warm atmosphere. The beauty salon is part of the economy segment and has a relatively low investment and quick payback. The average bill for such a salon is 700-900 rubles. It has a large flow of clients and is not susceptible to economic crises.

Types of services:

• Hairdressing services: coloring, highlighting, extensions, hair straightening, various hairstyles and styling, hair care;
• Nail service: manicure, pedicure, gel polish, shellac, nail extensions;
• Body depilation with wax, sugar (sugaring);
• Classic, relaxing, anti-cellulite massage;
• Facial tattooing, correction and coloring of eyebrows and eyelashes.

To maximize profits, the beauty salon sells related products:

• Hair care products;
• Body care products;
• Decorative cosmetics.

3. Description of the sales market

The beauty market in Russia is still far from saturation. The demand for beauty services continues to grow; currently market saturation is no more than 50%. Market operators predict growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even during the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in your pricing policy and think through your strategy.

The target audience

The target audience of the project can be divided into two separate categories: potential target audience and real target audience.

To potential target audience This includes all people who need to visit a beauty salon from time to time. These can be people of any age and gender with average and below average income. The services of hairdressers are in greatest demand among consumers. Most of the remaining services are designed for women aged 27 to 45 years. As a rule, they are the ones who pay more attention to their appearance and make up the bulk of consumers and are real target audience salon

4. Sales and marketing

5. Production plan

The main goal of the project is to open a beauty salon and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for placing a beauty elephant:

• Location: residential area;
• Room area - 70-100 m2;
• Separate entrance from the street or from the end;
• It is desirable to have parking for 5 cars or more;
• Preferably the first floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a convenient and short flight of stairs. It is not recommended to consider the location of the salon above the second floor;
• A place on the façade facing the street is required to place a sign; it is also advisable to have a place to place a banner.

Registration of a legal entity.

The activity can be carried out by both an individual - individual entrepreneur, and a legal entity - LLC.

Conclusion of the SES.

To get it, you need:

• Technical documentation for the premises;
• Assortment list;
• Agreement with an organization for waste and hair removal;
• Agreement for washing negligees and towels;
• Documents for sterilizers;
• Agreement for disinfestation, disinfection, sanitary passport;
• Contract for maintenance of the exhaust ventilation system;

In addition, a sample beauty salon business plan should indicate the need for the following list of documents:

• Conclusion on work from the fire inspectorate;
• Permission to carry out activities from the administration of the locality;
• Permission to trade related goods (from the administration and SES);
• Agreement with housing department for maintenance (electrical wiring, water supply, etc.);
• Agreement with the organization for servicing the cash register;
• Personnel documentation package;

6. Organizational structure

Staffing:

• director - 1,
• administrator - 2,
• masters - 8.

The total number of employees is 11 people.

For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. Testing the professionalism of craftsmen should only be carried out by a qualified specialist in this field. The oral interview must be combined with practice. During an interview with craftsmen, it is necessary not only to assess their level and work experience, but also to evaluate their behavior, sociability, and friendliness.

Ways to find employees: advertisements, employment exchanges, educational institutions, acquaintances, Internet.

The method of calculating wages for craftsmen is piecework. Craftsmen receive 40% of the work done. Administrators and directors receive a fixed salary.

Calculation of wages of employees, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Manicure
Hairdressing services
Cosmetology
Administrator, 2 people
Director
Total:

	7 month	8 month	9 month	10 month	11 month	12 month
Manicure
Hairdressing services
Cosmetology
Administrator, 2 people
Director
Total:

7. Financial plan

Investment costs for opening this business are 945,000 rubles.

Sales plan for the 1st year of project implementation, rub.

REVENUE	1 month of work			2 month of work			3 month of work
	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total
Master1
Master2
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale
TOTAL REVENUE

REVENUE	4 month of work			5 month of work			6 month of work
	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total
Total nail service, incl.
Master1
Master2
Total hairdressing services, incl.
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale