Vladimir Viktorovich Dovgan (July 30, 1964, Erofey Pavlovich, Amur region) - Russian entrepreneur, business coach.
Education
In 1988 he graduated from the Tolyatti Polytechnic Institute. In the same year, he completed his postgraduate studies at the State Academy of Consumer Affairs and Services. Dovgan is a candidate of economic sciences.
Professional activity
1990 - organized the Plandem cooperative, which was engaged in the production of fried potatoes. At the same time, Dovgan founded the Doka enterprise (since 1994, Doka Pizza).
1994 - headed the joint-stock company "Doka-khleb".
1995 - became the general director of the Dovgan+ company. At this time, Vladimir Viktorovich began producing alcoholic beverages. It is worth noting that the label of Dovgan vodka featured a portrait of the owner himself. In addition to vodka, cigarettes, cereals and chocolate were also produced under the Dovgan brand. The advertising campaign was carried out using a specially created television program “Dovgan Show”.
1998-1999 - was the head of the board of directors of the Dovgan company. He also took part in the management of the Edelstar company.
1999 – Vladimir Viktorovich left the Dovgan Holding company. After that, he decided to devote his life to conducting trainings. Many of them were devoted to the ability to overcome difficulties (alcohol, drug and tobacco addiction).
Currently, V. Dovgan works in his own “School of Winners”, where he conducts various business trainings. In addition, he is the author of such books as:
- "Entrepreneur Experience";
- “How I became Dovgan”;
- “To wealth - from the cradle”;
- "Code of Happiness";
- "Journey to Happiness";
- “Raise your child to be a millionaire”;
- "Jump into icy water";
Personal life
Vladimir Dovgan was married three times. He has a daughter, Christina, from his first marriage, a daughter, Elizabeth, and a son, Alexander, from his third.
Dovgan about success and business
The basis of Dovgan's business strategy is novelty and innovation. He is confident that we should not compete, but work on new products, ideas and markets. It is equally important, in his opinion, to do what you like. Dovgan is convinced that if work brings joy, then it turns into a favorite thing.
An entrepreneur is a person who may fall, but he will get up and move on. Otherwise, success is impossible.
Most people are poor and unsuccessful because they don't know how to live differently.
Dream is your teacher! It is she who can command: who to be friends with, what courses to enroll in, what books to read. The brighter and brighter your dream is, the more useful knowledge you will receive.
You will succeed if you do what no one has done before.
A slavish, consumerist and indifferent attitude towards people cannot lead to high results. After all, the slave will constantly try to annoy his employer.
During perestroika, Vladimir Dovgan practiced karate. He created one of the first martial arts clubs. Here Vladimir Viktorovich successfully taught. In addition, he wrote 2 popular books, which became the basis of his first capital.
Dovgan was the first in Russia to use its own name as a trademark. More than a hundred types of food products were released under the Dovgan brand. Each of the products of the named brand was equipped with a number, according to which a car was drawn once a week in the television program “Dovgan Show”.
Dovgan sponsored the publication of the Bible.
In 1998, Vladimir Viktorovich created the “Russian Party of Dovgan”.
Throughout his business career, V. Dovgan went bankrupt several times. Despite this, starting from scratch, he always returned to success.
Having become a success coach, over 10 years V. Dovgan conducted about 3 hundred seminars, in which more than 200 thousand people took part.
Vladimir Dovgan is engaged in promoting a healthy lifestyle. His lectures on the dangers of alcohol became especially famous.
Dovgan Vladimir Viktorovich- legendary Russian entrepreneur, practical businessman. The first person in the CIS who created one of the most successful brands of his time - “Dovgan - protected quality”.
Born on July 30, 1964 in a small taiga village (Erofey Pavlovich, Amur Region), into a family of ordinary Soviet workers.
Little Vladimir had a very difficult childhood. Due to congenital dyslexia (selective impairment of the ability to master reading and writing), he was often called an idiot. For example, his math teacher often repeated: “Dovgan, you’re an idiot. Such idiots should be kicked out of school!”
Only thanks to the support of his mother did he manage to overcome this terrible period in his life. Sports also made a huge positive contribution to his life. Vladimir is actively involved in the “Kayaking and Canoeing” section and already at the age of 16 becomes a candidate for master of sports. It was from this moment that his first career began - Vladimir became a rowing coach at the Youth Sports School.
But soon he had to forget about sports: when Vladimir turned 17, his only and beloved brother tragically died. Vladimir falls ill with hypertension (persistent increase in blood pressure). The disease progressed sharply, treatment was ineffective, and doctors predicted imminent death.
And then, gathering all his will into a fist, Vladimir develops his own health system. And after just a month of daily exercise, he becomes absolutely healthy.
Vladimir returns to the sport as a karate coach. At the same time, Dovgan receives his first decent money after publishing his own books on karate techniques. This was his first successful writing experience.
Next, the young entrepreneur, filled with the romance of Soviet production achievements, goes to work at the Volzhsky Automobile Plant (VAZ), where he was offered the position of a foreman. There he was promoted by workers to the position of shop manager. But the plant management, pursuing their personal interests, appointed their own man.
From that moment on, Vladimir understands that there is no motivation and management system at the plant as such; enthusiasts are not needed there. Dovgan is forced to leave the plant.
But soon a sharp turn takes place in the life of the young engineer.
While walking with a friend along the streets of Moscow, Vladimir became interested in the technology for making potato chips that they bought.
An idea immediately appeared to produce equipment for making these chips. He invests all the money he has earned up to this point in his first commercial venture. Unexpectedly for everyone, this compact equipment for preparing potato chips is gaining popularity at lightning speed. Vladimir earns his first big money.
In 1994 he defended his PhD thesis on the topic “Organizational and economic foundations of the franchising system.” It revealed the essence of franchising and the features of its application in real life.
Later, Vladimir Viktorovich founded an enterprise called “Doka”. The company produces compact and inexpensive bakeries and pizzerias. Less than two years have passed since more than 2,500 bakeries, 1,000 pizzerias and several hundred potato chip production shops have already appeared in almost all CIS countries.
And unexpectedly for everyone, a crisis broke out. The interest on the loan has become more than 200% per annum. Stainless steel has risen in price almost 15 times. And this was the main material from which the company built food equipment. The company quickly went bankrupt. The debt of the Doka company exceeded 700 thousand. $.
Such ruin, it would seem, should discourage any person from continuing to do business. But Vladimir did not break, did not give up. Life taught him patience, perseverance and the desire to win. Be a winner always and in everything! And he continued!
As we remember, the scourge of the mid-90s was a huge proportion of low-quality and adulterated vodka and other alcoholic drinks. Horrifying fact: in one year alone, more than 50 thousand people died from counterfeit alcohol. Therefore, the new idea, namely the creation of high-quality, protected vodka, had, first of all, a social character for Dovgan.
But as soon as he voiced his thoughts to those closest to him, he suddenly received a sharp lack of understanding. No one believed in him or supported him. But Vladimir did not stop; at that time he had the following thoughts: “I would rather die than live such a gray life. I’d rather stand up to my full height and declare my cause and die than live my whole life as a gray and insignificant mouse!”
And he did it! Within a year, sales amounted to hundreds of millions of dollars. Relatives, relatives and friends exclaimed in one voice: “This is simply brilliant. Great idea!".
The great desire to achieve the goal, the humanity of this goal and self-confidence brought a fantastic economic and social effect. Dovgan said: “ Listen to your heart and you will succeed. Don't listen to the gray masses who will do everything to steal your dream. Live by your own mind, go your own way and act as no one has ever acted before.”
The example of the Dovgan company forced other enterprises in this industry to improve the quality of their products. The number of deaths from alcohol poisoning has decreased markedly in all countries.
The company was constantly gaining momentum, the scope of its activities and turnover began to extend beyond the CIS long ago: offices were opened in Germany, France, Great Britain, Belgium, Holland, and other countries. The Dovgan brand has become famous all over the world.
And in 1998, when he was at the pinnacle of success, fate brought Vladimir Viktorovich together with academician Fedor Uglov. From him Dovgan learns the terrible truth about how alcohol kills and maims people. Vladimir resolutely refuses millions of dollars, rightly believing that you cannot build your happiness on someone else’s grief.
The crisis of the 90s turned a lot of financial empires into dust; Unfortunately, this cup did not pass from Dovgan either - he lost almost everything he had and even went into deep minus - his debts amounted to tens of millions of dollars. Dovgan, however, managed to overcome and overcome; Vladimir used the invaluable experience gained in the process as the basis for his next project - the Edelstar company.
"Edelstar" was built on an idea that is as simple as it is utopian - everyone wants to receive both money and moral satisfaction for their work. Alas, very often you have to pay for solid salaries with all your free time and simply an incredible amount of nerve cells. We need to create a company where each of the employees could feel like an important part of something truly large, global, and significant.
Is there a whiff of network marketing in the air? Your sense of smell does not deceive you - “Edelstar” is based precisely on network principles. However, you should not immediately turn up such a sensitive nose - the network business owes its sad reputation primarily to several notorious “scammers”. A number of network companies are successfully operating in our country today; working in them requires a certain mindset, but quite often allows you to get a good amount of money. Often, buyers also benefit from cooperation with network companies - network companies can afford to sell things at a price significantly lower than the market price.
At the moment, the Edelstar company distributes about 50 thousand different types of products. However, it was not possible to arrive at this right away; Dovgan understood that it was better to start with one thing. Choosing this “one” was not easy - the product had to be popular at the widest possible level, be well stored, easily transported and be at least a little exclusive.
Calculate, analyze, think through everything necessary - a task of this level could not be solved on the knee or during breakfast over a cup of coffee. That is why the creation of a working business model very soon grew into its own project - “HOP-GO”.
Now the Edelstar company works both with products from other manufacturers and with its own products. The list of products that are created in the company’s laboratories is almost impossible; The most advanced technologies and methods are used - for example, Edelstar perfumes and cosmetics are created based on prototypes and techniques of the Chanel company. Much attention is also paid to quality control of products - Dovgan decided not to rely on external inspection services alone and created a powerful internal quality control system.
A company of this level is an extremely complex thing and requires huge investments. An entrepreneur may be tempted to save on something; alas, doing this is strongly discouraged - excessive stinginess can deprive a newborn company of all chances of success. The list of things that you should never skimp on is topped by advertising and quality control; the first attracts new clients to you, the second convinces them to continue using your services.
Dovgan managed to recoup the initial investment in 8 months; however, the experience he already had at this point helped him a lot. The Edelstar company managed to promote itself almost instantly and to this day remains one of the largest network companies in the country; she owes all this primarily to Vladimir Dovgan, a man who managed not to despair after an almost complete collapse.
You are not a slave!
Closed educational course for children of the elite: "The true arrangement of the world."
http://noslave.org
Material from Wikipedia - the free encyclopedia
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1990-1999 creation and management of the Doka-Pizza, Doka-Bread companies, the trading company and the Dovgan brand. 1994 - defended his PhD thesis on the topic “Organizational and economic foundations of the franchising system as a form of entrepreneurship (using the example of the activities of the research and production company “Doka” in Tolyatti).” 1995 - 1999 General Director, Chairman of the Board of Directors of Dovgan CJSC - on the basis of franchising, he was engaged in the production of alcoholic products (various varieties of Dovgan vodka with a portrait of Vladimir Dovgan himself, as well as with a portrait of his grandfather), since 1996 he began an advertising campaign “Dovgan - protected quality” for the sale of various goods with the Dovgan brand. In addition to vodka, beer, cereals, cigarettes and chocolate were produced under the Dovgan brand. As part of the advertising campaign, the “Dovgan Show” program was broadcast on television. For a psychological effect, he produced the so-called “Healing Dovgan Cigarettes” - (which differed from the usual marks applied to them for visual control of smoking). FamilyFather Viktor Dovgan worked as a railway driver, mother Raisa Vasilyevna Solovyova worked as a salesman. Vladimir Dovgan was married three times: his third wife was Elena Letyagina. Has two daughters and a son. Christina is from her first marriage, Elizabeth and Alexander are from her third. Write a review of the article "Dovgan, Vladimir Viktorovich"NotesLua error in Module:External_links on line 245: attempt to index field "wikibase" (a nil value). An excerpt characterizing Dovgan, Vladimir Viktorovich- You must leave here. “The young man said again softly, but more insistently. - Now.A sparkling “path” stretched from him and ran straight into the luminous tunnel. We were literally pulled in without even having time to take a single step, and after a moment we found ourselves in the same transparent world in which we found our round Leah and her mother. - Mom, mommy, daddy is back! And Great too!.. - little Leah rolled head over heels towards us, tightly clutching the red dragon to her chest.. Her round little face shone like the sun, and she herself, unable to contain her wild happiness, rushed to her dad and, hanging on him neck, squealing with delight. I was happy for this family that had found each other, and a little sad for all my dead “guests” who came on earth for help, who could no longer hug each other as joyfully, since they did not belong to the same worlds.. . - Oh, daddy, here you are! I thought you were missing! And you took it and found it! That's good! – the radiant little girl squealed with happiness. Suddenly a cloud flew over her happy face, and it became very sad... And in a completely different voice the little girl turned to Stella: – Dear girls, thank you for dad! And for my brother, of course! Are you going to leave now? Will you come back someday? Here's your little dragon, please! He was very good, and he loved me very, very much... - it seemed that right now poor Leah would burst into tears, so badly she wanted to hold this cute marvelous dragon just a little longer!.. And he was about to be taken away and there will be no more... – Do you want him to stay with you some more? And when we return, will you give it back to us? – Stella took pity on the little girl. Leah was at first stunned by the unexpected happiness that had fallen on her, and then, unable to say anything, she nodded her head so strongly that it almost threatened to fall off... Having said goodbye to the joyful family, we moved on. It was incredibly pleasant to feel safe again, to see the same joyful light filling everything around, and not be afraid of being unexpectedly grabbed by some kind of terrible nightmare... - Do you want to take another walk? – Stella asked in a completely fresh voice. The temptation, of course, was great, but I was already so tired that even if the greatest miracle on earth seemed to me now, I probably wouldn’t be able to truly enjoy it... - Well, okay, another time! – Stella laughed. - I am also tired. And then, somehow, our cemetery appeared again, where, on the same bench, our grandmothers were sitting side by side... “Do you want me to show you something?” Stella asked quietly. And suddenly, instead of the grandmothers, incredibly beautiful, brightly shining beings appeared... Both had amazing stars sparkling on their chests, and Stella’s grandmother had an amazing miracle crown sparkling and shimmering on her head... – It’s them... You wanted to see them, didn’t you? – I nodded dumbfoundedly. – Just don’t say that I showed you, let them do it themselves. “Well, now I have to go...” the little girl whispered sadly. - I can’t go with you... I can’t go there anymore... - I will definitely come to you! Many, many more times! – I promised with all my heart. And the little girl looked after me with her warm, sad eyes, and seemed to understand everything... Everything that I was unable to tell her in our simple words. All the way home from the cemetery, I was sulking at my grandmother for no reason, and, moreover, angry at myself for it... I looked very much like a ruffled sparrow, and my grandmother saw this perfectly well, which, naturally, irritated me even more and forced me to crawl deeper into my “safe shell”.... Most likely, it was just my childhood resentment that was raging because, as it turned out, she was hiding a lot from me and had not yet taught me anything, apparently considering me unworthy or incapable of more. And although my inner voice told me that I was completely and completely wrong here, I could not calm down and look at everything from the outside, as I did before, when I thought that I could be wrong...
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Vladimir Dovgan is a legendary figure in Russian business. His merit is not only that from the bottom, he managed to climb high up the entrepreneurial ladder. And also in the fact that he became the founder of a serious trend in the Russian economy - franchising.
It is with the light hand of Vladimir that franchising today confidently strides across the Russian Federation and the CIS. Dovgan himself never stands still; as an entrepreneur, he is constantly evolving. According to Dovgan, successes and failures constantly force us to radically reconsider our ideas about life and entrepreneurship.
Vladimir Dovgan born in the small Siberian village of Erofey Pavlovich, in 1964, into the family of a railway worker. At the age of six he moved with his parents to the Volga city of Tolyatti. From early childhood I experienced hard work and learned to overcome difficulties. At school age he took up kayaking and quickly achieved significant athletic results. By the age of sixteen, Vladimir had fulfilled the standards of a master of sports and entered the USSR national team.
At the age of seventeen, Dovgan began working as a coach. In just a few months, Vladimir gained the authority of a good teacher for young athletes. At the same 17 years old, he suffered a serious test - the tragic death of his beloved brother. With this death, Vladimir suffers a severe psychological blow, as a result he becomes seriously ill. Despite his illnesses, Dovgan goes to college and studies almost around the clock.
Service in the ranks of the Soviet army interrupted his studies at the Polytechnic Institute. After serving two years, Dovgan returns to university. Simultaneously with his studies at the institute, he recruits and trains several groups of children at the Youth Sports School. In the summer, student Dovgan works in a construction brigade, where he is soon elected commissar of the headquarters of student brigades for his activity.
Energy and the desire to succeed in life force Dovgan to look for new things to do. During the day, Dovgan participates in scientific research at the institute’s Department of Thermophysics, and at night he repairs buildings with a team of builders created by himself.
This is how Dovgan himself describes his “rest” during the summer holidays. Led by a team of construction workers, he begins work at 10 pm and ends at 2 am. Having rested there, at the facility, in the morning Dovgan goes to the sports base to train with teenagers. After training, he goes to the zonal headquarters of construction teams to lead three dozen construction teams...
After completing the third year of the institute, Dovgan goes to production. Refusing to be persuaded by the rector of the institute to remain a full-time student, Vladimir leaves the plant.
Dovgan becomes a foreman at VAZ. With perestroika, democratization came to the enterprise, unfortunately in many ways still formal. The factory workers nominated him to head the shop, but in the elections that took place, a relative of the big factory boss “won.”
Convinced of the impossibility of achieving success at the factory, Dovgan, outside of his main job, organizes a martial arts club, which immediately becomes popular. He leads several groups of 50 people each. People of all ages attend the club - from teenagers to retirees.
Vladimir's working day begins at half past five in the morning. After finishing his shift, he flies to the institute for evening classes, then to the club, where he trains with the next group of athletes.
Perestroika gives Dovgan the opportunity to start his own business and he creates a production cooperative. The emerging market economy requires new technologies and modern equipment. In the early nineties, engineer Dovgan personally designed the first equipment for the production of chips in the CIS. In addition, he managed to quickly launch the production of equipment and organize its sales in the shortest possible time.
At the same time, he publishes a manual on martial arts, the sales of which are able to provide good financial support for the newly launched production.
From this successful start, Dovgan’s amazing entrepreneurial career begins.
Following the equipment for the production of chips, Dovgan develops equipment for mini-bakeries and for the production of pizza.
In 1992, he published the book “Franchising - the path to business expansion” containing business technologies that the post-Soviet space had not yet known.
The results were impressive. CIS entrepreneurs received from Dovgan effective business technologies and, in addition to them, cheap, reliable and high-performance equipment for the most relevant sector of the economy at all times - bakery.
Before the advent of the Doka-bread and Doka-pizza mini-bakeries, this industry was represented in the CIS cities by large bakeries, which were also technologically backward. Dovgan managed not only to solve this problem, but also to earn a lot of money from it. In a couple of years, two and a half thousand bakeries, a thousand pizzerias and hundreds of chip production shops have appeared in Russia and the CIS countries.
However, as production took off, Vladimir faced a serious test. The prices for stainless steel, which increased several times as a result of the government's decision, seriously hit Dovgan's enterprises and, as a result, made production unprofitable. Simultaneously with these events, Dovgan falls out of favor with the authorities, aggressive criticism of his business begins in the media, creditors immediately put forward their demands against him.
But adversity strengthens people like Dovgan and as a result they become even stronger. After bankruptcy, starting a business in a new industry, Dovgan focused his efforts on protecting the population from the serious consequences of consuming low-quality products. The real scourge for Russia at that time was the huge share of counterfeit vodka on the market. Horrifying statistics: in 1995, 40 thousand Russian citizens died from counterfeit vodka. Russian vodka producers suffered losses not only from surrogate producers, they were also attacked by foreign companies that filled Russian stores with imported alcohol.
Dovgan and his team carefully studied the technology and distribution of alcoholic products and within six months began producing vodka according to their own recipes, of the highest quality and with a unique anti-counterfeit system.
Strong drinks “Dovgan” quickly gained recognition among Russian and foreign consumers. The desire for success, self-confidence, and social benefit have given the company a fantastic economic effect. Starting in 1996 with a minus and working on loans, Dovgan’s company in a few months created the first family brand in Russia “Dovgan”, and the turnover in the first year of the company’s operation alone reached more than a hundred million dollars.
Dovgan not only quickly returned the status and glory to traditional national drinks, but also successfully competed with the strongest Western vodka producers, such as Finlandia, Absolut, Smirnoff and others.
The example of Dovgan’s company has inspired other enterprises in this industry. The quality of products from other manufacturers has improved. The number of deaths from alcohol poisoning in Russia has decreased markedly.
On the wave of success, Dovgan, under its own brand, organized the release of many other products, such as cereals, chocolate and much more, squeezing foreign manufacturers out of the Russian market. He was the first to put forward the slogan: “Buy Russian goods!”
Russian enterprises are experiencing an acute shortage of competent, honest, and active managers. To solve this problem, Dovgan is looking throughout the country for the most capable young people with organizational inclinations and is opening a faculty of managers of the future with completely new forms of training and practice. The age of knowledge and information technology poses a global challenge for Russia, requiring the country to reach the most advanced frontiers.
Having started work on the most interesting and important project called “The Service of Vladimir Dovgan,” Dovgan revived and made popular a powerful resource - the knowledge accumulated by generations of excellent Russian scientists and specialists. The priorities of the “Vladimir Dovgan Service” met the vital interests of people. Anxieties and concerns about improving health were met by the release of healthy food products, a variety of cosmetics, biologically active food additives, biological stimulants (such as Balm and Life Tonic by Vladimir Dovgan), environmentally friendly household items, etc.
“Vladimir Dovgan Service” is a diversified company that produces and distributes many different products. Their common features are high quality and unique consumer properties.
Vladimir Dovgan allows only the best factories with modern technologies and highly qualified specialists into his franchising system. The company continuously carries out strict control over the quality of its products with the help of a partner committee that has great powers.
By the early 2000s, Dovgan created the Vladimir Dovgan company, which united hundreds of thousands of partners in several dozen countries around the world. To work out connections between partners around the world and complex financial schemes of an even more global project - EDELSTAR, he begins the experimental project HOP-GO. After completing the assigned task, the project is closed in favor of EDELSTAR.
Today, Vladimir Dovgan is engaged in multi-level network marketing, managing the EDELSTAR company, which unites 370 thousand partners around the world. The goal of the first stage of the company's development is the creation of the EDELSTAR Smart Buyers Club of 100 million people.
But Dovgan does not want to stop there; he is, as before, full of energy and strength to implement his new large-scale plans.