What to sell in an online store. What to sell to make money? Best selling products. What is profitable to sell

One of the most difficult questions facing a new entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.

What do they sell in popular online stores?

The Internet is a global network through which almost anything can be sold. The world's most famous online store, Amazon.com, offers millions of products across 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods; is it easier to develop and subsequently expand? Is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means any of them can visit your site. Therefore, you can sell absolutely any product in an online store. However, trading one will be profitable, while the other will not be in great demand.

Selling unique goods via the Internet

You can come across sites that offer only one unique product. It is known that you can buy the same thing in an online store and you can make very good money on it! For example, there is a website selling handmade wooden bow ties that are now fashionable. Do-it-yourself things with a touch of creativity are popular, and their sale brings a substantial profit to the site owner.

What is most often sold online?

What to sell in an online store? Ideas may arise after reading the table below. Let's figure out what most people are used to buying online. Having analyzed the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites on which they are sold are presented in descending order.

Product categories	Quantity online stores
Gift and souvenir products, fresh flowers	195
Products for children and toys	178
Furniture and decor items	170
Automotive parts	162
Clothing, shoes and bags	160
Sports and tourism equipment	151
Electronics and home appliances	147
Computers and components	132
Materials and tools for construction	124
Perfumes, cosmetics	106
Sex shops	105
Household chemicals and household goods	102
Health drugs and supplements	99
Mobile phones and accessories	97
Audio and video discs	93
Books and magazines	89
Food, alcoholic drinks and tobacco	87
Equipment for production and trade	79
Medications	77
Products for animals and plants	75
Computer software and games	72
Jewelry	68
Antiques	65
Air conditioning systems	62
Stationery products	59
Photo and radio products	52
Watches and accessories	49
Musical instruments and equipment	29
Virtual goods	25

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in product subcategories are practically unoccupied. Therefore, you don’t need to be afraid of a lot of competition - you should take a closer look at the direction that you like best and find a place in it for your online store.

What determines the choice of product for an online store?

Determining a product category for sale depends on several factors:

business project budget;
territory of operation of the online store;
personal knowledge regarding the product;
Internet business trends;
demand for goods;
Possibility of delivery of goods.

In times of crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt completely. It's all about the reluctance to accept new conditions of reality and change working methods. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive delivery, so if your budget is limited, it is better to choose a medium-sized popular product.

It is best to choose a product that you understand. This will make your future activities easier; you will not need to learn a lot of new information.

If you plan to operate an online store within one city, then you should carefully study the demand there. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is most relevant now?

In order to know what is relevant to sell in an online store, you need to take into account trends in the field of online sales. It happens that by identifying the future high demand for a specific product in time, entrepreneurs earn huge money! In the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell during a crisis.

What price groups of goods are popular during the crisis?

What should you sell in an online store during a crisis? During the crisis, expensive and elite groups of goods are sold in larger volumes than before. The main buyers of expensive products are wealthy people, who probably care about the stability of their well-being. During a crisis, rich people try to protect their wealth and invest money in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with average incomes, who are buyers of such goods, are experiencing falling wages and running out of other funds. They stop buying quality goods at average prices and try to save money.

Cheap goods become more in demand in times of crisis. The general population saves money and strives to purchase goods at low prices at the expense of quality. Cheap clothing, furniture, food and budget holidays are in great demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store during a crisis, you can use two strategies:

Sell luxury, expensive goods for wealthy people.
Establish reliable mass supplies of cheap goods for the bulk of the population.

What to sell in an online store during a crisis?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? You will find ideas on what to sell during a crisis below:

Industrial and construction equipment. Currently, due to restrictions on imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
Household appliances and electronics. By buying broken equipment and electronics for pennies and repairing them, you can make very good money. People strive to buy inexpensive goods, so used equipment is in great demand.
Inexpensive food. Food is something people try to save on during a crisis. People will buy products from your online store if you offer lower prices than your competitors.
Auto parts. The demand for new cars falls during a crisis, so people try to repair old ones. By selling inexpensive spare parts online, you can earn decent money.
Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in particular demand among wealthy people.
Inexpensive clothes and shoes. The population also saves on it, but absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumes, ready-made food, and small household appliances is increasing.

How to make money from an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on products through your online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money from this. During a crisis, people tend to buy discounted goods, so this idea is especially relevant now. In this case, you can fill the site with your supplier’s goods and introduce a 100% prepayment condition.

Thus, you will not need to spend money on purchasing goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, but many people just don’t even know about it.

Online store ideas for a small town

For residents of the regions, an important question is what to sell in an online store in a small town? As you know, the incomes of the population of small cities are lower, so expensive goods offered online will not be popular there.

Residents of small cities pay special attention to the quality of products. Inexpensive and high-quality goods will be in great demand among them.

So, we present to your attention a list of goods on which you can make money when selling in an online store in a small town.

All of these will be in greatest demand when selling online in a small town. By creating a website and filling it with in-demand products, you will ensure high and stable profits.

In the article, we looked at the main areas of effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

Today we will talk about what to sell online: how to choose a product for or some other form of doing business and making money online. As you know, literally everything is bought and sold on the Internet now; it’s almost impossible to find something free. However, it is still getting bigger and bigger, everyone is selling something. At the same time, some products sell better, others worse, and some are unable to organize online sales at all.

Therefore, before you start selling goods, it is very important to understand how to choose a product for an online store, what to sell on the Internet, what sells well and what doesn’t. How to do this - this will be discussed further.

So, there are three ways to choose what to sell on the Internet, let's look at them.

Method 1: sell what you understand. For example, products that are somehow related to your profession or hobby. This option is interesting because you will approach the matter, as they say, with soul, to the maximum extent of this concept. And this is always a good guarantee of achievement.

By selling those products that you are well versed in and that you simply love, you can not only provide qualified advice, but also literally inspire a potential client to buy with your own experience and impressions. And this is a rather important quality.

Method 2: sell what is less represented in your region. If you are thinking about how to choose a product for an online store that will operate in a certain region or a particular city, it makes sense to analyze the existing offers and try to occupy a niche among them that is either poorly occupied or even not occupied at all.

In this case, you will also have every chance to develop a profitable Internet business, unless the goods are too specific, and there is also demand for them in the region.

Method 3: Sell what sells best online. You can find many research results that show the volume of trade turnover on the Internet for different groups of goods. I compared the data from several such studies, and it turned out that the following groups of products sell best on the Internet:

Clothes and shoes. According to all data, the leader in global sales on the Internet is precisely this group of goods, although it would seem that buying things online is not entirely convenient due to the lack of the possibility of trying them on. However, they buy and buy very well.
Goods for children. A variety of things: toys, clothes, shoes, accessories, baby food, etc. This group of products is also always in the TOP of online sales, it is always in demand, so pay attention to it.
Digital technology. The top three are completed by high-tech goods for personal use: mobile gadgets, computers, televisions, cameras, etc. It should also be noted that these are goods of a higher price category compared to the first two groups, so trading them from a warehouse will require a considerable amount of working capital.
Goods for sports and hobbies. This includes sports equipment and clothing, as well as everything related to a wide variety of hobbies: fishing, tourism, photography, etc. When thinking about what to sell online, pay attention to this option: here you can choose a group of products related to your personal hobby, which will be a good key to success.
Furniture and household goods. This group includes all goods that are in one way or another related to the arrangement of everyday life: furniture and other household utensils.
Pets and pet products. Oddly enough, this group of products also ranks quite high in the ranking of the best products for sale on the Internet. And if you have a hobby of this type, you can connect it with an online sales business.
Equipment for business. If all previous groups of goods were associated with personal consumption, then this is the TOP group in the business sphere. This includes a variety of types of equipment for production, trade, and service provision.
Appliances. Washing machines, refrigerators, microwaves and other home appliances, as we see, are inferior in position to high-tech digital equipment, but are also among the sales leaders.
Goods for beauty and health. When thinking about how to choose a product to sell on the Internet, representatives of the fair half of humanity, business women, most often lean towards this option. Indeed, cosmetics and personal care products are always in demand and sell well online.
Accessories. And the last promising group of products for an online store that I want to consider are various kinds of accessories used by a person in everyday life: bags, watches, umbrellas, etc., there can be a lot of options here.

Separately, I would like to note that huge sales volumes on the Internet are provided by such goods as real estate and motor vehicles, however, I do not consider them because of their high cost. Nevertheless, if someone is interested in these product groups, you can organize the sale of them on the Internet.

Slightly less popular are books, gardening products, construction tools and materials, as well as various types of Internet services.

These are the 3 ways you can use to select a product for an online store.

The ideal option, of course, will lie at the intersection of all these methods: that is, it should be a product that you are well versed in, which is still poorly represented in your region and which is in demand according to general online sales statistics. If you can find just such an option, I think you will be guaranteed success.

By the way, there is another effective way to select products for an online store. It consists of first trying to sell some batch of this product through popular online auctions like Avito or bulletin boards in your region. If sales are successful, it means there is demand for the product, and you can consider it for opening an online store.

Now you know what to sell online. I hope this information was helpful to you.

I wish you success in business and high sales volumes! See you in future posts on !

Selling goods from China is a very profitable resale business. If you have read the previous material, for example, you know how to find, buy and deliver a large batch of large goods for subsequent independent sale.

Today we will talk about how to start reselling goods from China on the Internet using one-page websites. We will not promise a 500% profit as in some webinars, but there will be a profit.

China produces a huge number of interesting and original products - from copies of famous things, for example, the decoration of the main character of a popular film, to very unusual and unique things - headphones with luminous wires, “running” alarm clocks and much more. Finding them is your task. And we will tell you everything we know.

The main essence of this business is to quickly find an unusual product in China and predict demand for it. If everything works out, then once you start selling this product, you will quickly gain profit. There is no need to stop at one product, firstly, it will quickly become familiar, and secondly, other sellers working according to the same schemes can start selling the same product cheaper than yours.

Schematic diagram of selling a product you purchased in China

Having found a product and delivered it using cargo transportation, how to do this, read “How to deliver goods from China”, you must quickly sell this product. To do this, you must have a one-page website (landing page) with the help of which, by placing advertisements in contextual advertising systems, in teaser networks, you will collect orders for this product.

Landing page is a one-page website, without unnecessary information, configured to sell a specific product or service. The simplest landing page contains an image of the product and an order form.

You can send goods by mail or courier, with payment for the goods on the spot. Courier is preferable, since delivery speed is reduced from a week to several hours or days, while the cost of a courier starts from 300 rubles, which you can include in the cost of the goods for the client. A simple scheme, which is sometimes sold at webinars as know-how.

What goods are profitable to sell from China?

Since you don’t have a target audience, there are no obvious directions. Therefore, the choice of goods from China can be anything. Usually, the most popular product is sold in Chinese online stores in the “Popular” section. Marvelous?

1. Gearbest. A unique Chinese store, there is everything, almost like in Greece. Only in China. Good, not so good, frank... but there. Therefore, we are looking for popular and original products on GearBest. If not, we look for the same product on Aliexpress. Then we go to Alibaba and order in bulk there.

2. What is not on GearBest is on. Large store with a large selection. Small electronics. And again, we chose, found and, you can try, find a wholesale batch on Alibaba.

3. There are a lot of interesting and unusual things on Ebay. Because not all Chinese sellers trust their own sites, since they need to earn a rating, and they have already earned it on Ebay a long time ago - why should they leave their homes.

4. You can try and search in the English-speaking segment of the Internet. They respond very quickly to all the new products that we will have in a month; they are already selling them with discounts on coupon sites.

5. Teleshopping. A unique thing, they promote and create demand for a certain product, which is also sold on Aliexpress, DX and other Chinese online stores.

6. Try to think about what will happen in the future. Of course, you are not Doc Brown from the movie "Back to the Future", but you have a calendar and you know your way around it perfectly. For example, New Year is coming soon, followed by February 14th. If you are late for the New Year, then on February 14 you still have time to buy a batch of unique “trinkets” that are currently on sale in China. And then February 23, March 8, spring, summer, winter again. That is, you can look for a specific product for each season or event and sell it as unique.

Here are 6 small tips that will help you find a unique product and sell it in bulk here at a premium. Let's present a list of some products that have been popular recently.

Cross of Torreto. Decoration like the main character from the movie “Fast and the Furious” - was sold through landing pages for 500-1500 rubles, the cost in China is 100 rubles.
Flying minion. An interesting electronic toy for children. In Russia - 1000-2000 rubles. In China - from 500 rubles.
Headphones with glowing wire. Stylish gadget. Retail price: 1500-2500 rubles. In China you can buy them for 300-500 rubles.

As you can see, the demand is on the surface, and sales are very profitable. We will tell you how to promote a landing page using advertising and teaser networks on the pages of the site in a special section - follow our updates - subscribe to our social networks or newsletter.

Especially for KHOBIZ.RU

It begins with a thought, an image. And opening a store online requires from the organizers a detailed analysis, a well-structured business and a clear trade policy. The number of online stores is increasing every day. Therefore, today in this publication we will tell you about what goods and services to sell in online stores? We will also talk about what is profitable to trade? Indeed, in this article we will talk about the most popular goods and services that are sold online. We will also offer options for trading in small cities, and determine what is more profitable to trade during an unstable economy.

Assortment of frequently visited online stores

It's no secret that you can buy almost absolutely everything through the Internet. Thus, the online store Amazon.com, which is the most visited online store in the world, sells goods from 36 product categories (from clothing, shoes, toys to household appliances, jewelry). In the Russian Federation, the most popular store is Ozon.ru. Products from 17 product categories are sold here, including the sale of tourist vouchers. Also here you can see tickets for sale to: cinemas, concerts or exhibitions.

What to sell in an online store

If you don't know then we will try to answer this question. Day after day, hundreds, thousands, millions and billions of people access the World Wide Web. Therefore, there is a huge chance that they will visit your page (store). Hence the conclusion: you can sell anything in an online store. But first, we recommend focusing your attention on 2-4 product categories. And if the trading process takes off, the range can be expanded as needed. Let's give an example. Let's say you sell clothes and shoes. In this area, let’s say you have achieved a certain level of profit. Therefore, at this stage, feel free to expand your range of watches and jewelry. Profit growth will not be long in coming. But remember, an increase in demand for one group of goods is not always accompanied by an increase in demand for another.

Selling exclusive goods in an online store

There are also online stores that specialize in selling one product, which can also be sold at a good profit. For example, these are sites that sell handmade products. All things that are made with your own hands, with the addition of individuality and creativity, are extremely popular and bring long-awaited profits. Therefore, you can also trade exclusive goods in your online store and get a good profit from this activity.

The more often they trade, and accordingly, what more often they buy via the Internet

Next, we will figure out what products people most often buy via the global Internet. We have compiled a list for you after studying the conditions of the Russian Internet market. It presents groups of products that are in greatest demand, indicating the number of online stores specializing in their sale. Perhaps this list will help you and you will decide on the choice of a particular product for your store.

Gifts, souvenirs, flowers 196,
Children's products, toys 180,
Everything for the interior 169,
Auto parts 159,
Fashionable clothes, shoes, bags 158,
Sports and travel equipment 149,
Household appliances 147,
PCs and accessories for them 129,
Building materials 126,
Perfumes, cosmetics 108,
Adult stores 106,
Household chemicals and household goods 102,
Supplements 99,
Mobile phones and accessories 97,
Discs of audio and video format 93,
Books and magazines 89,
Food, alcohol, cigarettes 87,
Equipment for production and trade 79,
Medicines 77,
pet stores 75,
Computer software and games 72,
Jewelry 68,
Antiques 65,
Air conditioning systems 62,
Stationery 59,
Photo and radio products 52,
Watches and accessories 49,
Musical instruments and equipment 29,
Virtual goods 25.

Based on the examples given, we draw conclusions about which products are sold the most and vice versa. Of course, whatever sells more, demand comes, but at the same time there is competition. We have provided a large list of examples of product categories, so choose the one you need, conduct an analysis in this segment, and take your rightful place among your competitors.

What influences the choice of a particular product for an online store?

Several factors influence the choice of a particular product category:

how much do you plan to spend on starting a business;
level of demand for the product;
what information do you have regarding the product;
scale of market coverage;
main trends in Internet business.

Currently, the economic crisis dictates new rules. And entrepreneurs either rearrange their work, look for new methods, or leave the market completely. So what is worth trading in an online store? Of course, the product you choose should be in high demand among the population. If the initial starting capital is small, then you should not choose an expensive or large-sized product, as difficulties and high transportation costs may arise in the future. In this case, choose a product that you know well so that you don’t have to waste precious time studying it. If the online store will operate in a certain market segment, for example in one city, then carefully study the needs of its population.

How to decide on the current product

To answer this question, you need to clearly know the trends in the Internet market. Thus, competent entrepreneurs earn decent money by being able to predict, in the near future, the demand for a particular group of goods. In the current economic situation, the need for some goods has fallen, while others have increased. So what products are best offered for sale during a crisis? Let's figure it out.

What goods do we trade during a crisis?

From this article you will learn what is profitable to trade in an online store. Oddly enough, during the crisis there is an increase in demand for expensive and exclusive goods. Regular buyers of this category of goods are rich people. During a crisis, they try to invest money in antiques, jewelry and other expensive things. But goods in the middle price category, alas, are falling in demand. This is due to the fact that during a crisis, consumers' wages decrease, and, trying to save money, they buy a lower quality product at a price that is affordable to them at the moment. And accordingly, they artificially increase the demand for cheaper goods (cheap clothes and shoes, budget holidays.) Based on the above, we draw conclusions about choosing a product for your online store:

We begin to sell expensive, exclusive things, focusing on the wealthy contingent;
We ensure uninterrupted supplies of cheap goods for middle-income consumers.

What should you trade in a crisis?

We bring to your attention ideas of what you can still trade in an online store in the conditions of the modern crisis.

Equipment for industry and construction. At this time, many new enterprises are opening in Russia, and everyone, of course, is trying to invest less money, considering purchasing used equipment as an option.

Home appliances, electronics. Today, the population of our country buys inexpensive used goods. Therefore, buy broken equipment, repair it and make a profit from sales.

Food. Of course, inexpensive, set prices lower than your competitors and everything will work out.

Spare parts for cars. Again, people in crisis do not spend money on new cars, but repair old ones, turning to you for inexpensive auto parts.

Jewelry. This is always a great investment. Elite, exclusive and expensive jewelry is always in demand among wealthy buyers.

Inexpensive clothes and shoes. And this is what people have to save on during a crisis. Therefore, organize an online store with low prices on clothes, shoes and you will be guaranteed a flow of customers.

I would also like to note the growing demand for such groups of goods as cosmetics and ready-made food.

We earn money in an online store without investing money

It also happens that the budget of your online store is limited, and there was only enough money to develop a website. Then we will tell you what you can trade without any costs. Start selling discounts on products! This business is very profitable. Indeed, in conditions of economic instability, people pay great attention to goods and services at discounts. You negotiate with a certain store, display their goods on the website, enter 100% prepayment, and send part of the money for the order to the supplier.

If you live in a small city and are planning to open an online store there, then take into account the fact that the population in such cities has an income lower than in large cities, so it is not worth selling goods with a higher price, they definitely will not use demand. People will give preference to inexpensive, but more or less high-quality goods. Here are some examples of what you can trade in a small metropolis:

Not too expensive clothes and shoes.
Inexpensive prepared food and groceries.
Used goods.
Inexpensive alcohol and tobacco.
Spare parts for cars.
Affordable medications.
Inexpensive furniture of domestic production.

Without a doubt, these categories of goods will be in demand in the online market of a small metropolis.

In the age of high technology, e-commerce, that is, carrying out purchase and sale transactions on the Internet, is naturally popular. Online business allows you to reach a huge number of potential buyers, regardless of the geographical parameters of their stay, and also minimize the costs associated with organizing the trading process itself. preceded by the most important stages of determining the sales niche, target customer audience, level of competition and other marketing features.

We determine the range of buyers, study competition in this area

It is extremely important for Internet sales to determine the target consumer audience and the level of competition in the chosen area.

The portrait of the target client and his purchasing power make it possible to identify market research, as well as special Internet services. Thus, the most advantageous audience is people of active working age, the so-called middle class. If the main buyers are teenagers or elderly people, it is possible that special recommendations on the site will be required on how to make purchases; the store interface should be as convenient as possible.

Level of competition Helps define sales strategy. If you have to work in a highly competitive environment, you will need to pay increased attention to discounts and special promotions, improved delivery conditions, and improved service when working with customers.

The rules for studying demand and testing a sales niche are described in the following video:

Ways to test a niche for sales

According to many experts, from choosing the right niche More than half of the success of the proposed commercial event depends on sales. In fact, this is the main stage in organizing an online business, allowing you to determine the degree of demand for a product, as well as the characteristics of the competitive environment.

Forecast market size You can use Google and Yandex search engines. Special services will determine the volume of searches performed using keywords, that is, the demand for the desired product, as well as the amount of content offered according to given parameters, that is, the trading offers available on the network.

If there is a stable high demand for any product, then this trade niche is in demand, popular, and has been developed for a long time. Its advantages will be a huge target audience, easily recognizable products and brands. On the other hand, it is in this area that there is maximum competition, and in order to stand out and break into the sea of offers, it is necessary to create unique conditions for sales , promote your service, win the attention of the audience.

If the demand is low, then we are talking about a nascent trade niche, which in the future may become a good, well-promoted option. Moreover, it is important here to be able to distinguish an as yet untapped niche from traditionally low demand for any product. Exploring a new market is an interesting and exciting activity, although it may take a lot of time.

Having chosen a suitable niche for sales, you must test her. This is not difficult to do if an online store is opened in addition to an actually functioning retail outlet. If we are talking about the first experience of online sales, then first you can try to offer the selected product to potential buyers through free message boards. Interest in purchases and the volume of products sold in this way will allow you to make an informed decision about the demand for this trade niche and the advisability of opening an online store.

If you have not yet registered an organization, then easiest way This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue and will completely replace an accountant at your enterprise and will save a lot of money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

What should you pay attention to when choosing a product to sell?

To successfully launch your Internet project and be able to break into highly competitive niches, you should take into account some factors that may affect sales volume.

When choosing an assortment for a virtual store, you must answer a series of questions:

What knowledge does the seller have about the proposed product, how well does he understand all the intricacies of selling such a product? The more complete information a businessman has about the assortment, the easier it is to make sales.
What is the potential market size? The winning product will be a product with a small but sufficient market volume. For narrow niches it is very difficult to find buyers; this will require a lot of time, effort and money.
What is the degree of demand for this product, how does it change (upward trend, downward trend, stable market)? For example, household appliances, electrical and photographic goods, phones and tablets, books, music and videos, clothes and shoes, cosmetics and perfumes, gifts, souvenirs, goods for children, furniture, medicines and food supplements, sporting goods, goods have been popular for a long time. for construction and repair.
Is the proposed product sold within walking distance from the consumer’s home? Can it be found in provincial cities? It is known that people are more willing to buy everyday goods in supermarkets after work or on weekends.
How much can this product be sold for and what is the markup? Online commerce is subject to state registration in the same way as retail, so it is necessary to recoup the fees, as well as the costs of advertising and promotion of the resource. A good markup will allow you to avoid unintentional losses and remain in the black after mandatory payments. The optimal line is considered to be a price of 1000-2000 rubles for most products.
What are the delivery features of this product: dimensions, strength, cost, geographical coverage? Even before the start of sales, it is recommended to independently test the product for physical effects in order to understand the degree of risk of cargo transportation. If the products are fragile, then often when they are damaged, buyers make claims not to, but to the online store. The optimal product would be a durable product of small or medium size, convenient for packaging and transportation. It is advisable that the delivery cost does not exceed 300 rubles. For wholesale purchases worth more than 3,000 rubles, it is advisable to offer customers free delivery if the goods are not large.
What is the degree of reliability of the product, how much can it be? Here, household appliances, computers, and furniture are at risk. But the sale of accessories and components for computers, mobile phones, and tablets is relatively safe.
Is the product seasonal, dependent on fashion? Products for holidays, school markets, clothing, etc. are considered seasonal. Also, clothes often go out of fashion if they are not intended for the mass consumer. Electronic models and, accordingly, accessories for them are constantly becoming outdated. It should be remembered that sales income will be variable. It is important to have time to sell the goods from the warehouse on time.
Is the product disposable or consumable, is it necessary to constantly look for new customers? For example, people can purchase exclusive models of household appliances and electronics or jewelry only once in their life, while food products, cosmetics and perfumes, hygiene items, clothing and shoes are constantly required by customers.
Can the product go bad? If we are talking about selling food products or goods with an expiration date via the Internet, this may require additional costs.
Are there restrictions and rules for selling? The sale of chemical fertilizers, cosmetics, perfumes, and food products requires obtaining special permits.
Is it possible to sell related products to the main one? The income from them will be a kind of financial safety net. So, along with clothes and shoes, you can offer for sale costume jewelry, leather goods, accessories, and wristwatches.
Is it possible to purchase goods from a local manufacturer, saving on freight transportation? Working with local suppliers will greatly reduce costs when organizing online trading.
How much product do you need to have in stock and how should you store it? It is important to find out the expected volume of trade turnover, and try to purchase such a quantity of goods that there is always enough of it, but there is also enough space in the warehouse to store it.

Tips for sellers on optimization of Internet sales:

With a small starting budget, the optimal option would be to purchase a medium-sized popular product with easy delivery.
When competition is high, you should pay attention to unique brands or products, and also create special conditions for working with customers: fast or free delivery, promotions or discounts. Also, the right decision would be to search for the supplier with the lowest prices.
SEO optimization of a website can increase sales several times.
It is advisable to calculate the assortment for different price categories of customers.
During a crisis, sales of expensive antiques and art, jewelry increase (wealthy people want to invest their money) and demand in the middle price segment decreases (people's incomes sharply decrease, they tend to buy cheap goods at the expense of quality).
During a crisis, when purchasing imported goods, it is necessary to take into account jumps in the value of the currency.
A good option is to resell goods from China, for which it is necessary to arrange supplies directly from Chinese manufacturers.
It’s better to start with 2-3 product offers and not try to cover everything at once.
Extensive geography is possible only for online hypermarkets; it is better for a beginner to focus on his own region. Using search engines, you should find out how many times buyers in a particular region or country as a whole searched for a particular product.

Product options for sale in the online store

Online trading currently provides almost unlimited opportunities for earning money if you correctly decide on the range of products sold.

The most popular and profitable in terms of possible costs and expected profits will be the following types of goods:

Start sales with minimal investment

There are a number of products that you can start selling with minimal money:

Thus, the range of goods for sale in the field of virtual trade can be unlimited. However, it is important not only what to sell, but also how to sell it. Therefore, to achieve a good level of sales, do not forget about proper advertising, quality service and a flexible pricing policy.

The following video is devoted to choosing a product for online sales: