When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).
The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand in more detail all aspects of the salon business. We hope this information will be useful to you.
Project idea (Summary)
The idea of the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future establishment, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, based on them, assess the potential efficiency and possible risks associated with the implementation of the project.
First, let's define the initial information:
- The proposed location is a densely populated residential area in a city with a population of 500 thousand people or more;
- Interior area – 108 sq. meters (the premises are under long-term lease);
- Opening hours: daily from 9.00 to 21.00;
- Planning horizon (time period during which the effectiveness of this business plan will be assessed) – 5 years;
- Discount rate – 14%;
- Organizational and legal form – Individual entrepreneur;
- Tax system – Simplified (15% income minus expenses);
- The establishment's staff is 15 people;
- The estimated volume of investment is 4.2 million rubles;
- The source of investment is the owners’ own funds.
It is expected that the beauty salon will provide a wide range of services in all main areas of the beauty industry:
- Hairdressing services;
- Hair coloring services;
- Hair curling and styling;
- Mani Pedi;
- Cosmetology services;
- Facial care;
- Solarium;
- Massage, etc.
Also, all clients will be able to purchase all kinds of cosmetics for personal care if they wish.
Project Concept (Project Description)
The beauty salon project will target visitors with an average income, who should make up the bulk of the population of the city area chosen for location. As a rule, most of the potential clients of such establishments are people living within walking distance.
Maximum proximity to potential clients was chosen as a key location criterion. The opening establishment will be located on the ground floor of a residential building near the central boulevard of a densely populated area of the city. When choosing a location, you should pay attention to such criteria as:
- Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an undeniable advantage);
- Proximity to the city’s pedestrian arteries (central streets, boulevards and alleys);
- The presence of dense residential buildings in the location area;
- Availability of convenient access roads and parking spaces where you can leave your car;
- Development of adjacent infrastructure (shopping centers, shops and restaurants).
Structure of space use
To provide the stated list of services in a beauty salon, you will need to post:
- Hairdressing salon – 25 sq.m.;
- Manicure and pedicure room – 12 sq.m.;
- Cosmetologist's office – 18 sq.m.;
- Solarium – 5 sq.m.;
- Massage room – 12 sq.m.
Also, part of the area will be occupied by utility and administrative premises:
- Reception area – 16 sq.m.;
- Staff rest room – 8 sq.m.;
- Utility rooms – 12 sq.m.
The total area including all premises will be 108 square meters. m.
Table 1. Structure of space use
| The name of a room | Area, sq.m. |
|---|---|
| Total: | 108 |
| Hair salon | 25 |
| Cosmetologist's office | 18 |
| Manicure and pedicure room | 12 |
| Massage room | 12 |
| Solarium | 5 |
| Reception area | 16 |
| Staff break room | 8 |
| Utility rooms | 12 |
The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential clients.
The average bill for services provided will vary depending on the direction:
- Hairdressing services – 900 rubles;
- Cosmetology services – 1500 rubles;
- Massage – 1600 rubles;
- Manicure, pedicure – 900 rubles;
- Solarium – 25 rubles;
- Sale of cosmetics – 1100 rubles.
To start operating, you will need to register with the tax authority of the subject in which you plan to open. The best option for the organizational and legal form of a beauty salon is to use the status of an individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:
- Ensure that the premises comply with fire safety regulations;
- Obtain an expert opinion from the sanitary and epidemiological service;
- Register with Rostekhnadzor;
- Obtain a GOST-R certificate of conformity.
Organizational plan
The staff of the future beauty salon will consist of two categories: administrative and production.
Administrative staff are the people necessary for the normal functioning of the salon and maintaining its activities. It will include:
- Administrators;
- Accountant;
- Cleaning woman.
The production staff are the craftsmen and stylists who will provide the services. Composition of production personnel:
- Stylists;
- Cosmetologists;
- Manicure and pedicure specialists;
- Massage therapists.
Administrators working on a 2/2 schedule will receive 30 thousand rubles monthly. Accountant responsible for maintaining accounting records and timely submission of accounting and tax reporting – 20 thousand rubles per month. Cleaning lady – 18 thousand rubles per month. The remaining employees will receive a percentage of the services they provide:
- Hairdresser-stylist – 40%;
- Cosmetologist – 40%;
- Manicure and pedicure specialist – 40%;
- Massage therapist – 35%.
Table 2. Personnel
| Name | Quantity | Salary, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total: | 15 | ||
| Administrator | 2 | 30 | 60 |
| Accountant | 1 | 20 | 20 |
| Cleaning woman | 1 | 18 | 18 |
| Hairdresser-stylist | 5 | ||
| Cosmetologist | 2 | 40% of the cost of the service provided | |
| Manicurist | 2 | 40% of the cost of the service provided | |
| Massage specialist | 2 | 35% of the cost of the service provided | |
The wages of hairdressers and stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will come from the salaries of massage therapists. The share of manicure and pedicure specialists is 13%. Administrator salaries will require 12% of total costs. Accountant – 4%. And the remaining 3% will go to pay the cleaning lady.
One of the most important points is purchasing all the necessary equipment. To organize a full-fledged operation of a beauty salon, you will need equipment of the following categories:
- Hairdressing salon equipment;
- Equipment for cosmetology room;
- Manicure and pedicure room equipment;
- Massage room equipment;
- Solarium.
The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one children's chair, two hairdressing sinks, three carts with tools, two dryers, one climazon, a hairdressing vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.
Table 3. Hairdressing salon equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 17 | - | 353 |
| Hydraulic barber chair | 3 | 16 | 48 |
| Barber chair for children | 1 | 10 | 10 |
| Hairdresser wash | 2 | 19 | 38 |
| Tool trolley | 3 | 3 | 9 |
| Barber mirror | 3 | 7 | 21 |
| Suchoir | 2 | 13 | 26 |
| Climazon | 1 | 60 | 60 |
| Hairdressing vacuum cleaner | 1 | 16 | 16 |
| Air sterilizer | 1 | 5 | 5 |
| Other equipment | - | 120 | 120 |
To organize a cosmetology office, you will need a cosmetology chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:
- Ultrasonic peeling device;
- Device for myostimulation;
- Apparatus for electrolysis;
- Microdermabrasion device;
- Vacuum therapy device.
The total cost of equipment for the beauty salon will be 393 thousand rubles.
Table 4. Beauty salon equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 12 | - | 393 |
| Cosmetology chair | 1 | 70 | 70 |
| Cosmetology trolley | 1 | 8 | 8 |
| Ultrasonic peeling device | 1 | 27 | 27 |
| Device for myostimulation | 1 | 45 | 45 |
| Electrolysis device | 1 | 55 | 55 |
| Microdermabrasion machine | 1 | 43 | 43 |
| Vacuum therapy device | 1 | 41 | 41 |
| Chair for cosmetologist | 1 | 8 | 8 |
| Magnifier Lamp | 1 | 12 | 12 |
| Towel warmer | 1 | 14 | 14 |
| Screen | 1 | 5 | 5 |
| Sterilizer | 1 | 5 | 5 |
| Other equipment | - | 60 | 60 |
The equipment for a manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.
Table 5. Manicure and pedicure room equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 12 | - | 233 |
| Manicure machine | 1 | 15 | 15 |
| Hood for manicure table | 1 | 5 | 5 |
| UV lamp | 1 | 3 | 3 |
| Manicure table | 1 | 8 | 8 |
| Armchair | 1 | 14 | 14 |
| Lamp for manicure | 1 | 7 | 7 |
| Pedicure machine | 1 | 77 | 77 |
| Pedicure chair | 1 | 19 | 19 |
| Ring lamp magnifying glass | 1 | 9 | 9 |
| Pedicure cart | 1 | 17 | 17 |
| Pedicure bath | 1 | 6 | 6 |
| Pedicure vacuum cleaner | 1 | 8 | 8 |
| Other equipment | - | 45 | 45 |
To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.
Table 6. Massage room equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 3 | - | 62 |
| Massage couch | 1 | 18 | 18 |
| Screen | 1 | 6 | 6 |
| Table for tools and cosmetics | 1 | 8 | 8 |
| Other equipment | - | 30 | 30 |
A vertical solarium will also be installed at a cost of 350 thousand rubles.
In addition to the above, it will be necessary to equip a reception area and a rest room for staff. The cost of equipment for these two zones will be 149 thousand and 38 thousand rubles, respectively.
Table 7. Reception area equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 11 | - | 149 |
| Reception desk | 1 | 19 | 19 |
| Administrator's chair | 1 | 6 | 6 |
| Cash machine | 1 | 15 | 15 |
| Coffee table | 1 | 11 | 11 |
| Sofa | 1 | 15 | 15 |
| Armchair | 2 | 6 | 12 |
| Wardrobe | 1 | 14 | 14 |
| Showcase for selling cosmetics | 2 | 7 | 14 |
| TV | 1 | 23 | 23 |
| Other equipment | - | 20 | 20 |
Table 8. Breakroom equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 5 | - | 38 |
| Sofa | 1 | 14 | 14 |
| Armchair | 2 | 4 | 8 |
| Table | 1 | 8 | 8 |
| Cooler | 1 | 8 | 8 |
| Other equipment | - | 10 | 10 |
Below is a general breakdown of equipment costs.
Equipment for a cosmetology office accounts for 25% of total expenses. The share of the hairdressing salon is 22%. Manicure and pedicure room – 15%. Massage room – 4% of all expenses. Solarium – 22%. Equipment for the reception area and lounge – 10% and 2% respectively.
Marketing plan
The key elements of a beauty salon's marketing plan will be the establishment's pricing policy and advertising promotion strategy.
The success and profitability of a business depends on the correct pricing policy. When determining prices for services provided, you should first pay attention to the following factors:
- The market price established in the proposed location area (prices of competitors for similar services);
- Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).
When forming a pricing policy, you can resort to one of the following strategies:
- Set the price below the market price. Many of the newly opened beauty salons are resorting to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their specialists, so it will be quite difficult to lure such a client to a newly opened establishment. Price is one of those factors that can influence the client’s opinion about changing the salon.
- Set the price above the market price. This pricing strategy should be used by beauty salons targeting luxury clients. For such people, price is not a determining factor; on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
- Set the market price. In this case, you need to clearly think through and work out the advantages that will set you apart from your competitors. It is necessary to make several “tricks” that would encourage potential clients to give their preference to your salon. As a rule, such “tricks” are a customer loyalty program and a wider list of services provided (the use of new techniques and practices in the beauty industry).
Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in the spring and decreases in the summer) and weekly (the peak in demand for beauty salons occurs on weekends, and the decline in the first days of the week). To level out serious fluctuations in load, it is necessary to use a flexible pricing system, resorting to various discount programs.
Advertising is the main tool in the hands of beauty salon owners, with which they can inform potential clients about the opening and the services provided. In order for the salon to be successful and be able to attract the required number of clients, it is necessary to pay great attention to the advertising strategy.
At the initial stage, the most popular ways to promote a salon using advertising are:
These steps should help promote the salon and attract potential clients at the initial stage.
Schedule (Project Implementation Schedule)
The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:
- Selection of premises and conclusion of a lease agreement;
- Registration of a legal entity (LLC or individual entrepreneur);
- Interior design development and renovation work;
- Purchase and installation of all necessary equipment;
- Personnel selection, website development and advertising campaign.
The first task facing future beauty salon owners is to find suitable premises. The premises must meet all necessary criteria. To simplify this stage, you can seek the help of professional realtors.
After the premises have been selected and a lease agreement has been concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are Limited Liability Company and Individual Entrepreneur.
In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.
After the repair is done, you will need to order and install the equipment.
Also, do not forget about selecting qualified personnel and carrying out a set of marketing activities, including developing a website and conducting an advertising campaign.
It is expected that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.
Financial plan
Investments in the project
To implement this project, it will be necessary to invest 4.18 million rubles. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.
Table 9. Total investments in the project
| Investment item | Volume of investments, thousand rubles. |
|---|---|
| Total: | 4180 |
| Registration of a legal entity | 20 |
| Obtaining permits | 90 |
| Selection of premises | 50 |
| Interior design development | 85 |
| Room renovation | 640 |
| Purchase and installation of ventilation and air conditioning systems | 320 |
| Site development | 45 |
| Recruitment | 25 |
| Advertising | 220 |
| Purchase of equipment | 1578 |
| Delivery and installation of equipment | 90 |
| Inventory of cosmetics | 200 |
| Working capital until self-sufficiency | 817 |
As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. Delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%). 
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include renting premises for the first 4 months, staff salaries for the first month of work, paying for utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, website development, personnel selection, advertising and the purchase of inventory of cosmetics.
Income
It is expected that the first quarter will be spent entirely on resolving all organizational issues related to the opening, and the beauty salon will begin to fully operate in the second quarter. The establishment's occupancy in the second quarter will be 29%. After which the load will continue to increase until it reaches the design capacity (reaching the design capacity is planned in 1.5 years from the start of the project).
The income portion will be generated through the sale of services divided into the following groups:
- Hairdressers;
- Cosmetology;
- Mani Pedi;
- Massage;
- Solarium;
- Sale of cosmetics.
The services provided by the salon are described in more detail in the table below.
Table 10. Price list
| Revenue item | Average cost, rub. |
|---|---|
| Hairdressing services | |
| Women's haircut | 900 |
| Men's haircut | 600 |
| Children's haircut | 400 |
| Hair coloring | 1100 |
| Hair highlights | 1100 |
| Hair tinting | 1000 |
| Laying | 900 |
| Straightening | 1000 |
| Perm | 1200 |
| Cosmetology | |
| Makeup | 1500 |
| Face cleaning | 1300 |
| Depilation | 900 |
| Piercing | 1700 |
| Tattoo | 4000 |
| Peeling | 1900 |
| Facial care | 2000 |
| Mani Pedi | |
| Manicure | 600 |
| Nail modeling | 1200 |
| Strengthening nails | 1000 |
| Nail polishing | 100 |
| Nail polish removal | 50 |
| Varnish coating | 100 |
| Pedicure | 1200 |
| Modeling toenails | 1200 |
| Nail extensions | 1700 |
| Massage | |
| Classic massage | 1200 |
| Acupressure | 1600 |
| Anticellulite massage | 1800 |
| Chocolate wrap | 2000 |
| White clay wrap | 2000 |
| Solarium | |
| One minute | 25 |
| 60 minute subscription | 1200 |
| Other | |
| Sale of cosmetics | 1100 |
On average, the cost of hairdressing services will be 900 rubles, cosmetology services - 1500 rubles, manicure, pedicure - 900 rubles, massage 1600 rubles, solarium - 25 rubles per minute, and the average bill for sold cosmetics is 1100 rubles.
The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total revenues. Massage and manicure rooms will generate 14% of revenue each. Solarium – 3%. And the sale of cosmetics will bring an additional 13% of total revenue.
Expenses
All costs can be divided into two groups:
- Fixed costs;
- Variable costs.
Fixed costs of a beauty salon include:
Variable costs include:
- Salaries of hairdressers-stylists (40% of the cost of services provided), cosmetologists (40% of the cost of services provided), as well as manicurists (40% of the cost of services provided) and massage therapists (35% of the cost of services provided);
- General business expenses – 2% of revenue;
- The cost of purchasing the necessary materials is from 5% to 25% of the cost of each specific service;
- The markup on cosmetic products sold is 100% of the purchase price.
The cost will consist of 46% of labor costs, 23% of the cost of renting premises, as well as payments for utilities, telephone and Internet, 19% of the cost of purchasing necessary materials, 5% of depreciation, 3% - commercial expenses and 2% taxes.
Tax system
The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.
Break even
The break-even point is reached at revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% utilization, revenue from services provided begins to exceed total costs (fixed and variable) and the project reaches positive cash flow from operating activities.
Revenue and net profit
The graph below shows revenue dynamics over 5 years. 
As can be seen from the above graph, the beauty salon will begin to function fully only in the second quarter. Gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum occupancy level, after which the revenue indicator will depend on changes in seasonal factors.
The graph below shows the dynamics of net profit over 5 years. 
The beauty salon will be unprofitable for the first three quarters. The establishment's first quarterly profit is planned for the fourth quarter. After which the profit figure will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.
Project effectiveness analysis
To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:
- Net cash flow;
- Net present value;
- Payback period (Pay-Back Period);
- Discounted Pay-Back Period;
- Profitability Index;
- Internal rate of return.
Net cash flow (NCF) is the difference between positive and negative cash flows from a project.
This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).
This indicator can also be characterized as the amount of cash remaining after satisfying all the cash needs of an investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company without threatening its future activities).
Net cash flow is the sum of cash flows from an organization's investing, operating, and financing activities.
The higher the net cash flow value, the more attractive the project is in the eyes of potential investors. 
As can be seen from the above graph, net cash flow (NCF) after 5 years will be 10,983 thousand rubles.
Net present value (NPV) is the discounted (reduced to a certain point in time) difference between all cash inflows and cash outflows.
NPV shows the current amount of income that an investor expects to receive after cash inflows, reduced by the amount of cash outflows, recoup the initial investment in the project.
If the net present value is greater than zero, then the investment is economically justified, but if the NPV is less than zero, then investing in this project is unprofitable.
Using net present value, it is convenient to evaluate the effectiveness of alternative investment projects (for the same initial investments, a project with a large NPV is preferable). 
As can be seen from the above graph, net present value (NPV) after 5 years will be 6026 thousand rubles.
Payback period (PBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project.
The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and subsequently remains) non-negative.
The main disadvantage of this indicator is that it does not take into account the receipt of funds after the reimbursement of the initial expenses incurred.
Payback period (PBP) of the project is 2.19 years.
Discounted Payback Period (DPBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project, subject to discounting.
The discounted payback period is determined by the point in time at which the net present value (NPV) becomes (and subsequently remains) non-negative.
Discounted payback period (DPBP) in our case is 2.45 years.
Profitability index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment.
Profitability Index (PI) is 2.93.
The internal rate of return (IRR) is the interest rate that causes the net present value (NPV) to be zero. The internal rate of return is used to calculate the rate of alternative investments.
Internal rate of return (IRR) of the project63,5 %.
A summary list of performance indicator values is presented in the following table:
Table 11. Project performance indicators
| Performance indicator | Meaning |
|---|---|
| Net Cash Flow (NCF) | 10983 thousand rubles. |
| Net present value (NPV) | 6026 thousand rubles. |
| Payback period (PBP) | 2.19 years |
| Discounted payback period (DPBP) | 2.45 years |
| Profitability Index (PI) | 2.93 |
| Internal rate of return (IRR) | 63,5% |
Risk analysis
Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage to such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also provide several effective ways to combat them.
The risk of loss of competitiveness of communications due to increased activity of competitors in the fight for customers.
The opening of a beauty salon may affect the activation of competitors, which may lead to the loss of some potential customers.
The most productive ways to combat this type of risk are:
- A well-developed marketing plan;
- Correctly structured pricing policy of the establishment;
- High level of services provided;
- Clear loyalty program;
- Variety and attractiveness of the services provided.
The risk of high turnover (loss/poaching) of personnel and a decrease in the level of services provided.
The professionalism of the staff plays an important role in attracting and retaining new clients. The quality of personnel directly affects the level of services provided and, accordingly, directly affects profitability.
Ways to prevent this risk:
- Effective staff motivation system;
- System for monitoring the level of services provided;
- Increasing loyalty of staff to management and customers to the establishment.
The risk of reducing the purchasing power of potential customers.
As a rule, this type of risk is associated with crisis manifestations in the economy. To mitigate such risks, it is necessary to be flexible, both in pricing policy and to have the opportunity to influence the reduction of key business expenses:
- When paying for labor, it is advisable to use the piecework method of calculation;
- if necessary, be able to switch to another brand of cosmetics used in the salon.
Risk of losing the loyalty of the customer base.
This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion influencing the success of a salon business. Loyalty is a thing that can be developed over years, but lost in one moment. To prevent this from happening it is necessary:
- Constantly maintain quality;
- Monitor customer satisfaction with service quality;
- Adapt to customer tastes and preferences;
- React to all conflict situations that arise during the operation of the institution.
The risk of technological lag caused by the emergence of new techniques and services in the beauty industry.
The beauty industry does not stand still and every year more and more new advanced techniques and technologies appear. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. The most effective way not to lose competition in the market for new trends in the beauty industry is constant participation in thematic exhibitions and master classes.
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* The calculations use average data for Russia
1,687,000 RUR
Starting investments
7 months
Payback period
125 sq.m.
65,6%
Profitability
To implement the project, 1,687,700 rubles will be required. starting investments. The return on sales will be 65.6%, and the payback period is 7 months.
1. Project summary
Objective of the project– opening of a beauty salon in Rostov-on-Don, capable of providing residents of the city with high-quality skin, face, and body care services, as well as hairdressing services.
The financial model was calculated for a beauty salon located in the Sovetsky district of Rostov-on-Don. Potential clients of the salon are city dwellers with average incomes, mainly women from 25 to 40 years old and older, as well as men and children.
The main services of the beauty salon are:
4. Body skin care
5. Solarium
6. Sale of cosmetics
To implement the project, 1,687,700 rubles will be required. starting investments. Part of the investment budget is planned to be raised through loan funds, which will amount to 200 thousand rubles.
*data for 3 years of work
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The implementation period of the investment stage, including obtaining permits, repairs and redevelopment, purchase of equipment and consumables, is calculated for the period from March to May 2016. The start of sales is scheduled for June 2016. Reaching the planned sales volume at 30% load – 4 months.
2. Description of the industry and company
The goal of this project is to open a beauty salon that meets the principles of highly professional service in Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing services (haircut, styling, coloring, chemistry), manicure and pedicure, nail extensions, cosmetology, massage. According to the marketing agency Global Reach Consulting, the beauty salon market is estimated to be rapidly growing. The greatest concentration of beauty salons exists in millionaire cities - Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds 5th place in the number of beauty salons. There are 77 salons for every 1,000 women. The growth in the number of beauty salons can be explained by an increase in demand for their services. According to Reports and Reports, the number of women visiting beauty salons and salons increased from 4% to 40% in the 15 years from 2000 to 2014. Visiting salons is no longer associated by the population with expensive services for the elite; services have become available to a huge number of people from the middle class. The acceleration of the pace of life, as well as the need for quality services, has forced many women, instead of tidying themselves up at home, to turn to beauty salons, which is much simpler and more convenient.
The beauty salon is a premises on the ground floor of a multi-storey residential building on the first line of houses with a separate entrance and sign. The salon area is 125 sq. meters. The salon has a hairdressing room, a manicure and pedicure room, a beauty parlor, a massage room, a nail extension and make-up area, as well as a solarium, an administration and staff rest area. The salon is open to clients from 9.00 to 21.00, seven days a week. The work schedule of employees (service personnel) is 2/2 shifts.
The management structure consists of an administrative department, which is represented by 2 salon administrators: a senior administrator and an assistant administrator. The service staff is represented by six general-purpose hairdressers, a cosmetologist and a massage therapist.
The cost of repairs, redevelopment and interior equipment is 982.7 thousand rubles. Taking into account the start-up costs for registering an enterprise, the personnel selection procedure, marketing activities, as well as working capital of the investment period (500 thousand rubles), the cost of the project will be 1,687,7000 rubles.
To implement the project, it is planned to attract 1,487,700 rubles. loan funds, which will amount to 88% of the project cost. The remaining 11% will be taken from the founder's own savings. The loan is attracted for 2 years (24 months) at an annual interest rate of 22%. This loan provides a deferment on payments for 3 months, after which the loan funds are repaid monthly for 21 months. The amount of the fine in case of late payments will be 2.5% interest.
Individual entrepreneur (individual person) was chosen as the form of ownership. The taxation system is simplified, in which the object of taxation is income reduced by the amount of expenses at a rate of 15%.
3. Description of services
The beauty salon provides services in 6 main areas. Among them:
1.Hairdressing services (men's, women's, children's haircuts)
2. Manicure and pedicure (care, extensions, design, correction)
3. Cosmetology services (skin care and facial cleansing, eyebrow care, eyelash care, hair removal, makeup remover, peeling)
4. Body skin care
5. Solarium
The salon's competitive advantages include a wide range of services provided, a relatively low price, affordable to the majority of the population, and quality of service. The price segment of the project is average. At the same time, the quality of services is above average, which is the main means of attracting customers and increasing their loyalty. The salon's price list contains about 120 items. All salon services are presented in Table. 1.
Table 1. List of beauty salon services
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The provision of beauty salon services will require obtaining permits from Rospotrebnadzor, as well as permission from the State Fire Supervision of the Russian Federation.
In addition to services, the salon carries out retail trade in cosmetics (20 product items). The main advantage over buying in a regular store is the opportunity to receive on-site advice from a specialist on the features of the product. The list of products sold is given in Table. 2.
Table 2. Products sold
4. Sales and marketing
The salon's activities are aimed at the vast majority of the population of Rostov-on-Don, namely the population with an average level of income. The beauty salon will function to satisfy people's needs for high-quality haircuts, styling, curling and coloring, manicures and pedicures, beauty treatments, and massages. The main requirements for beauty salons are an increased level of professionalism, speed and quality of service, convenient location, convenient work hours. All these requirements are planned to be the fundamental principles of the salon’s operation.
The salon's target audience is young people aged 18 to 35 years, who make up 70% of the clientele. About 20% are people aged 35 to 45 years, another 10% of clients are teenagers and older people. The main consumers of services are the female part of the population (up to 70%). In the Sovetsky district of the city there are 178 thousand residents, of which the share of the working population is about 60%. Taking into account the pricing policy of the establishment, the location and solvency of the population, the potential clients of the salon are about 50-80 thousand people.
There are 260 beauty salons in the Sovetsky district, including economy-class hairdressers. The main competitors include salons located in an area of 400 m from the salon. These are 16 competitors, 8 of which can be classified as indirect competitors and another 8 as direct competitors. The first eight are: 4 economy and middle class hairdressing salons, 1 nail studio, 3 salons offering services in two main areas (hairdressing services and cosmetology or hairdressing services and manicure). The second eight are beauty salons that offer 3 or more areas of services (hairdressing services, manicure and pedicure, cosmetology, massage, solarium, etc.). An analysis of their strengths and weaknesses in comparison with the interior design is given in Table. 3.
Table 3. Competition factors
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As can be seen from the table, the salon planned for opening has a number of advantages compared to direct competitors, offering a much wider range of services, operating in the middle price segment, with the quality of services being above average. It is also worth noting the convenient work schedule for the population and favorable location.
The provision of services is carried out using a preliminary telephone appointment or on a first-come, first-served basis without an appointment. Social networks (Facebook, VKontakte, Instagram) were chosen as the main channel for attracting customers. This choice is due to the lack of fixed costs (maintaining groups) and the large concentration of the target audience (targeted advertising). It is planned to allocate up to 6 thousand rubles to maintain the work of groups and accounts and fill them with content. per month.
At the same time, great importance is attached to other methods of creating a salon image, including: development of a corporate logo, creation and SEO promotion of a website (15 thousand rubles), printed handouts - advertising leaflets (10 thousand rubles), creation of an external sign ( 30 thousand rubles), advertising in a glossy magazine (15 thousand rubles) and so on.
5. Production plan
The beauty salon is located in the Sovetsky district of Rostov-on-Don with a population of 178 people. (3rd largest out of 8). The immediate surroundings of the salon are predominantly multi-storey residential buildings, the so-called sleeping quarters. The location of the salon was chosen on a busy street on the first line of houses. Near the salon there is a public transport stop (90 m), buildings with office space and banks (150 and 180 m), shopping areas, cafes and supermarkets (from 75 m).
The salon rents an area of 125 sq. meters. The premises include: a reception area with a wardrobe and reception desk (11 sq. m.), a hairdressing salon (26 sq. m.), a room for washing, coloring, curling hair (12 sq. m.), an area for makeup and eyelash extensions (8 sq. m.), manicure and pedicure room (12 sq. m.), cosmetic room (12 sq. m.), massage room (16 sq. m.), solarium (15 sq. m.), utility room storage room for disinfectants (3 sq. m.), rest room (10 sq. m.). Rental cost – 75 thousand rubles. per month The duration of the agreement with the lessor is 3 years.
Costs for launching a salon, including expenses for repairs and redevelopment of the premises (240 thousand rubles), recruitment of personnel (10 thousand rubles), purchase of equipment (782.7 thousand rubles), installation of equipment (60 thousand rubles) , opening marketing campaigns - 70 (thousand rubles) and other intangible assets will amount to 1,187,700 rubles. The costs of equipping a beauty salon are shown in Table. 4.
Table 4. Equipment costs
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Responsibilities for ensuring the functioning of the beauty salon are assigned to the administrative staff, senior administrator and assistant. The staff includes six general-purpose hairdressers working in shifts, a cosmetologist and a massage therapist (see Table 5. The salon is open from 9.00 to 21.00, seven days a week. Accounting has been outsourced.
It is planned to recruit only persons whose professional level is confirmed by a diploma of appropriate training. The completed educational course must be certified by a diploma, and the educational institution that issued it must have a license for secondary or higher professional education. The main requirements for employees are professional competence, a responsible attitude to business, communication skills, and the ability to work with people.
Table 5. Staffing and wage fund
Fixed operating costs are based on the purchase of consumables. Fixed expenses include rent (75 thousand rubles), payroll, marketing expenses (on average 30 thousand rubles), utility bills, electricity and garbage removal (total about 11 thousand rubles). The level of sales will be influenced by the influence of seasonality with the traditional decrease in demand in summer, as well as increased recognition of the salon. The sales plan, taking into account seasonality and a gradual increase in cabin occupancy to 80-85% over three years of operation, is presented in Appendix 1.
6. Organizational plan
The project implementation period from the moment of registration procedures and obtaining permits to the start of sales is 3 months. The opening of the beauty salon is scheduled for early June 2016.
The project manager is the business owner. He carries out strategic planning, searches for new ways of promotion, and performs analytical work on key performance indicators. The senior salon administrator, who carries out daily management functions, reports directly to him. Subordinate to the manager are the service personnel: hairdressers, cosmetologist, massage therapist. Accounting is carried out by a third-party specialized organization.
7. Financial plan
The costs of the preparatory period (1187.7 thousand rubles) include:
Registration, expenses for obtaining permits, paperwork - 25 thousand rubles.
Repair and redevelopment of the premises - 240 thousand rubles;
Purchase of equipment – 782.7 thousand rubles;
Installation of equipment – 60 thousand rubles;
Personnel selection – 10 thousand rubles;
Basic period expenses include:
Rent – 75 thousand rubles;
Payroll – 248.3 thousand rubles.
Accounting – 10 thousand rubles.
Purchase of consumables –
Utilities – 7 thousand rubles;
Payment for electricity – 2.5 thousand rubles;
Administrative expenses – 2.5 thousand rubles;
Garbage and hair removal – 1.5 thousand rubles;
Financial indicators for revenue, cash flow, and net profit are given in Appendix 1. Calculations are based on the planned salon load of 30% in the first four months and achieving 85% load within 3 years of operation due to the increase in salon recognition.
8. Project effectiveness assessment
The implementation of the project will require a high level of start-up costs, which is directly related to the wide range of services provided, and consequently the purchase of expensive equipment and consumables. However, with increasing payback and reaching planned sales volumes, the risks become minimal.
The payback period of the project will be 7 months, the discounted payback period will be 7 months. It should be noted that the project will begin to generate profit from the first month after the start of sales. Project effectiveness indicators calculated for a three-year period are shown in Table. 6.
Table 6. Project performance indicators
9. Risks and guarantees
In the course of its activities, the salon may encounter certain risks that must be taken into account in its work. An assessment of the severity of the consequences and possible measures to prevent them are given in Table. 7.
As my practice of developing business plans for such projects and their subsequent implementation by “customers” shows, as in many service businesses, the main problem is sales planning, which depends on several main factors.
These are: location, availability of qualified specialists, and pricing. The design of the salon, the presence of ultra-modern equipment, the interior, of course, plays a role, but the Client, in most cases, goes “to the Master”, and not to the “sign”. And if the Master is geographically located “conveniently” for the client, if the service and his skill meet the Client’s request, then these factors, in most cases, transform casual visitors to the salon into regular ones.
As a rule, if a Master goes to work for another organization or opens his own salon (at the same time taking great risks), then from 50 to 80% of his regular clients “leave” him. This fact, although it lies on the surface, must be taken into account when forming a team of specialists.
You also need to keep in mind that if the premises are owned, this makes the business more competitive than one in which the premises are leased. We must not forget such truisms that without serious marketing research it is not worth starting the implementation of such projects.
My experience shows that studying the market and competitors significantly increases the likelihood of success of a given business, both in the present and in the future. Makes it more durable and resilient!
Get current calculations for your business plan
What exactly is a business plan? Written competently and clearly, it will be the beginning of a successful business. Without it, starting a new endeavor is devoid of any meaning and further development. In addition, this is a painstaking and time-consuming process. The fate of the entire plan largely depends on literacy and a responsible attitude to writing a business plan.
1. Summary of this project
The essence of the material below is how to open a beauty salon, capable of providing potential consumers with high-quality face, body care services,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growing standard of living of Russians approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or unkempt. Many women take care not only of their hair and nails, but also rejuvenate their faces, correct figure flaws and fight cellulite, realizing that salon treatments are much more effective than home care. More and more men and young people are becoming visitors to beauty salons today. The income of owners of modern beauty salons depends on the size of the premises. The larger the total area of all salon premises, the greater the net profit. This must be taken into account when designing, because in accordance with existing standards, auxiliary rooms must also be provided in the cabin. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many clients as possible.
2. Industry characteristics and company description
The purpose of this project is to determine how to organize your own beauty salon, providing a wide range of services based on various areas: hairdressing, cosmetology, nail services, massage. Its work must be organized in accordance with all service standards. Such services have now become available to a large number of people.
As a rule, beauty salons are premises, with a sign and a separate entrance, located on the ground floor of houses, preferably on the red line. It is preferable that this be a premises located on a busy area, close to public transport stops, shopping and entertainment centers.
To open it, you will need a room of about 130 sq.m., the area of which will be divided as follows:
- Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m2;
- Hair salon room for three chairs for haircuts, styling and curling - 30m2;
- A special room for hair care, in which hair is washed and dyed - 15m2;
- Combined room for manicure-pedicure and nail extension services – 12m2;
- Massage room – 15m2;
- Solarium – 14m2;
- Cosmetologist's office – 9m2;
- Staff rest room – 14m2;
- Utility office – 11m2.
IN salon business plan expenses included:
- for repairs and equipment of the premises in the amount of 260,000 - 310,000 rubles;
- start-up costs for enterprise registration, personnel, marketing - 550,000 rubles.
- rental of premises 75,000 - 85,000 rubles. every month.
3. Characteristics of the services provided
The beauty salon serves the following main positions:
- Services of a hairdresser and hair stylist (haircuts, coloring, styling, hair styling);
- Manicure.
- Cosmetology procedures;
- Various types of massage and wraps, specialized body skin care (anti-cellulite procedures);
- Solarium and SPA treatments are an excellent opportunity to expand the range of services.
Nowadays, hairdressing services are important, but they are no longer essential. As practice shows, beauty salon owners are reducing the number of hairdressing chairs by increasing the number of places for physical procedures, which are much more profitable than classic ones. In fact, a meter of hairdressing salon brings in three times less income than a square meter of area devoted to cosmetologist procedures.
The advantages of this salon include:
- a wide range of procedures provided;
- affordable pricing policy;
- quality service;
- politeness of the staff and competence of the administrator.
Table 1 Price list for services provided
| № | Services | Cost, rub |
| 1. | Women's haircut | 750-850 |
| 2. | Bangs cut | 160 |
| 3. | Men's haircut | 720 |
| 4. | Children's haircut | 400 |
| 5. | Hair Styling | 360-560 |
| 6. | Ironing | 700 |
| 7. | Styling with curlers | 550-750 |
| 8. | Festive styling | 1600-2600 |
| 9. | Classic painting | 1000-2000 |
| 10. | Highlighting short hair | 700-1500 |
| 11. | Toning: short hair | 960-1860 |
| 12. | Hair straightening | 1450 |
| 13. | Classic chemistry | 600-1600 |
| 14. | Eyelash extensions | 600-800 |
| 15. | Manicure (classic, European) | 410-630 |
| 16. | Saline bath | 50 |
| 17. | Paraffin therapy | 270 |
| 18. | Removing varnish | 55 |
| 19. | Varnish coating | 160 |
| 20. | Nail design | 60-550 |
| 21. | Classic pedicure | 600 |
| 22. | Hardware pedicure | 700 |
| 23. | Classic massage | 650 |
| 24. | Solarium 1 min. | 15 |
The provision of the listed beauty salon services requires the execution of appropriate permits.
4. Increase sales and marketing
The salon carries out its activities aimed at serving the population with average and above average income levels. The main activity of the salon is aimed at satisfying the needs of its visitors for high-quality hairdressing services, nail services, massage and cosmetology manipulations. A high level of professionalism, quality service, suitable location and service time - these principles will become fundamental in the salon’s activities. Today's salons are gaining the upper hand by increasing the list of services. The main principle is that the client can receive all procedures in one place, without running around to nearby establishments. But it would be nice for the salon to acquire a few highlights that no one else has nearby, adding some popular service to the range. This can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists capable of solving these problems. As a result of these actions, the salon planned for opening has many advantages over competitors, providing a more extensive range of services with excellent quality. Service is provided on a first-come, first-served basis or by telephone.
5. Project implementation plan
The salon is located in a residential area, surrounded by multi-storey residential buildings, next to a transport interchange, shopping areas, cafes, supermarkets, office space and banks.
Costs for organizing a salon: 
- Premises layout and renovation – RUB 260,000.
- Recruitment of employees – 8,000 rubles.
- Purchase of equipment – RUB 748,950.
- Installation of equipment – 47,000 rubles.
- Advertising events – 63,000 rubles.
Total: RUB 1,126,950
The figures given are averages and may vary depending on the functional features of the equipment, manufacturer and quality of the purchased material. The beauty salon business plan with calculations contains a detailed description of the equipment of each functional area of the cabin.
Table 2. Equipment purchase costs
| № | Equipment | Price for 1 unit, rub. | Qty | Amount, rub |
| 1. | Administrator's workplace | 20 000 | 1 | 20 000 |
| 2. | Chair | 3500 | 3 | 10500 |
| 3. | Sliding wardrobe for wardrobe | 18 000 | 1 | 18 000 |
| 4. | Armchair | 8000 | 6 | 48 000 |
| 5. | Coffee table | 4500 | 1 | 4500 |
| 6. | TV | 18 000 | 1 | 18 000 |
| 7. | Cash machine | 15 000 | 1 | 15 000 |
| 8. | Poof | 4000 | 3 | 12 000 |
| 9. | Tremples for clothes | 300 | 10 | 3000 |
| 10. | Hydraulic barber chair | 16 000 | 3 | 48 000 |
| 11. | Hairdresser's work area | 11 0003 | 33 000 | |
| 12. | Barber chair with sink | 9000 | 2 | 18 000 |
| 13. | Cart | 2500 | 4 | 10 000 |
| 14. | Washing | 6800 | 1 | 6800 |
| 15. | Air sterilizer | 3600 | 1 | 3600 |
| 16. | Pedicure area with chair | 15 000 | 1 | 15 000 |
| 17. | Manicure table | 7000 | 1 | 7000 |
| 18. | Manicure hood | 4000 | 1 | 4000 |
| 19. | Manicure lamp | 1500 | 2 | 3000 |
| 20. | Manicure pad | 450 | 3 | 1350 |
| 21. | Stand | 400 | 3 | 1200 |
| 22. | Cosmetologist's chair | 16 000 | 1 | 16 000 |
| 23. | Cosmetology table | 2500 | 1 | 2500 |
| 24. | Cosmetics stand | 1500 | 2 | 3000 |
| 25. | Solarium | 400 000 | 1 | 400 000 |
| 26. | Massage couch | 8000 | 1 | 8000 |
| 27. | Massage table | 5500 | 1 | 5500 |
| 28. | Soft Corner | 17 000 | 1 | 17 000 |
| 29. | Cooler | 8000 | 1 | 8000 |
| 30. | Table | 5000 | 1 | 5000 |
| 31. | Mirror | 900 | 3 | 2700 |
Management of the organization of the salon's activities is entrusted to the administrator; the staff includes six master hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with appropriate professional training, confirmed by a diploma of completion of a special profile institution. The main requirement for employees is their competence, ability to work with visitors, and conscientious attitude to work.
Table 3 Payroll and staffing table
The duration of this project from the initial registration of documents to the start of the salon’s operation is about one quarter. The management is carried out by the owner of the beauty salon. It is he who carries out business planning for the salon’s activities, looks for new ways of promotion, and analyzes the results of its activities according to the main performance indicators. The manager is subordinate to the administrator, who carries out management functions and to whom the service personnel are subordinate.
6. Planning of financial costs:
6.1. Preparatory period – RUB 1,130,950.
6.1.1. Expenses for registration and obtaining permits - 27,000 rubles.
6.1.2. Creation of the concept of the premises and renovation - 260,000 rubles.
6.1.3. Recruitment events – RUB 8,000.
6.1.4. Purchase and assembly of equipment – RUB 798,950.
6.2. Main stage – 494,200 rubles.
6.2.1. The rental fee for the premises is RUB 72,000.
6.2.2. OT fund (salary) – RUB 356,200.
6.2.3. Purchase of consumable materials – 20,000 rubles.
6.2.4. Marketing – 26,000 rub.
6.2.5. Payment for accountant services – 11,000 rubles.
6.2.6. Payment of utility bills – 12,000 rubles.
7. Calculation of business efficiency for organizing a beauty salon
The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with the achievement of planned sales volumes of services, the payback will increase, which will lead to minimization of risks. It is planned that this project will bring an estimated profit immediately after opening.
During the operation of the salon, certain risks may arise that must be calculated when planning its activities:
- The emergence of competitors;
- Reduced solvency of potential clients;
- Possible theft;
- Natural disasters and disasters.
8. Conclusion
It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using the step-by-step instructions provided beauty salon business plan perhaps on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help solve a particular problem. As a rule, the costs of organizing a salon will be justified within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon’s load can be at its maximum, it will be ready and begin to function. And by spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.
♦ Starting investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%
A presentable appearance is important to many people. They are ready to invest money in special procedures, cosmetics, and visits to specialists in order to maintain their beauty.
As you know, demand creates supply. Therefore, opening a company in the beauty industry has great potential and profitability.
As in any other serious undertaking, the first step to success is to make beauty salon business plan.
Why is it worth opening a beauty salon?
- Such a business can be developed into a whole network of salons in the future.
In this case, the name will start working for you, and new investors for the business may appear. - To get started, a minimum staff and a set of equipment will be enough.
- It is not necessary to rent a large space for a beauty salon.
If there is enough space for 2-3 craftsmen (7 sq.m. per workplace), this is quite enough to start the full functioning of the company. - Business demonstrates high rates of development.
After all, even in times of crisis, people try to allocate money for personal care. - The initial investment is relatively small.
At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.
Beauty salon business plan: planning
Project Summary
A beauty salon business plan begins with a summary of the future enterprise.
This is the shortest section of the plan, but no less important.
The introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.
At this point, the entrepreneur describes in more detail the goals he has set for himself and by what methods he plans to achieve what he wants.
The first include:
- making a profit from organizing a beauty salon;
- development of a step-by-step development strategy;
- analysis and conclusions regarding the payback of the project.
The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.
Business plan information about the company
This section of the business plan contains information about the name of the enterprise, its location, and work schedule.
The location of the salon is most advantageous on a street with heavy traffic of pedestrians and cars, with parking spaces.
An important condition for success is the absence of competing firms nearby.
The company may be located inside a shopping center or office building. But in this case, special attention is paid to outdoor advertising, noticeable signage and clear signs for visitors.
Beauty salon marketing plan
In the “Marketing” section of the business plan, the project’s place in the service market is determined, strengths and the presence of competitors are assessed.
The finished document should include an analysis and description of the following factors:
- Trends in the development of the beauty and services sector in the current conditions.
- Analysis of how its location will affect the success of the salon.
- Information about the client base: age, gender, income level, etc.
- Analysis of the advertising campaign that will be undertaken when opening the salon and its promotion.
- Information about competitors, their advantages, features.
At the moment, the decision to open a beauty salon demonstrates a high level of profitability.
With a competent approach to locating a company, as well as its promotion, there is every opportunity to receive a constant, stable flow of clients.
Target audience of the project
The largest part of beauty salon clients in the current business plan is represented by women 25-34 years old. However, in recent years the segment represented by teenagers 14-18 years old has also been growing.Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.
The average income level of the target audience depends entirely on the type of salon. It is obvious that VIP-class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, visitors to economy class firms typically have an income of 20-30 thousand rubles. per person.
Advertising campaign for the salon
However, there are several options for an inexpensive but effective advertising campaign for your current business plan:
- Adding to maps.
Many clients search for a salon based on the request “haircut of the Kitay-Gorod metro.”
To get into the search results, you usually don’t even have to pay extra. So be sure to check out these geographic directories! - Gift certificates.
You can’t even imagine how often people give each other pre-paid beauty salon services.
This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new clients to you. - Advertising on forums.
The female part of the Internet space spends quite a lot of time on forums. And he trusts the recommendations received there.
If your services are recommended in one of the popular communities, expect a flow of new clients.
The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only ensure a damaged reputation for yourself. - Social media.
In the modern world, the development of a company without a presence on social networks is almost impossible.
To begin with, you should create accounts on VKontakte and Facebook. Other networks increase brand awareness, but rarely have a significant impact on sales.
Project services
To determine the list of necessary equipment, consumables and employees, you need to establish in your business plan a list of services that will be provided in the beauty salon.
- Hair care: men's and women's haircuts, hair styling, creating wedding and evening hairstyles, hair care using special products and procedures.
- Nail care: a whole range of activities dedicated to pedicure and manicure.
- Cosmetologist services.
- Skin care: procedures using special cosmetics, massage. If you expand the list of services, you can include a solarium here.
Salon staff
Organizing a beauty salon requires the following employees:
- Administrator.
Responsibilities include: accepting orders, purchasing inventory, managing finances, coordinating the work of other team members. - Hairdresser.
Since women’s haircuts are statistically more popular, it is necessary to hire two generalists for the women’s room and one for the men’s. - Masseur.
- Nail care specialist.
At the initial stage, one person is enough.
Subsequently, the staff may expand. - A cosmetologist who also performs the duties of a makeup artist.
The staff at the opening of the salon will be seven people, with the exception of the manager.
Job responsibilities under the Labor Code, shift schedule, salary - all this data must be displayed in the business plan.
Beauty salon business plan: implementation
“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman
Project implementation schedule
With the help of a plan for implementing the project, scheduled by month, business initiators can control the process of opening a salon on time.
For each stage, a responsible person is assigned and a description of the necessary actions is given.
- The future owner of the salon registers as an entrepreneur, formalizes a state of emergency, and orders a seal.
The necessary work permits are also issued.
The last point may take several months. For example, to obtain fire safety papers, the salon premises must already be renovated and brought into compliance with standards. - We are looking for premises for a beauty salon.
This process can also take a long time, because the lion's share of success depends on the future location.
Therefore, there is no need to rush.
- Equipment for the work of the craftsmen, a recreation area (TV, coffee machine) and an administrator's station (computer, printer, telephone, modem) are ordered.
It is necessary to indicate who will deliver the products and in what time frame. - The found premises are being repaired by an invited team of specialists.
You can decorate the interior yourself if the budget is limited and it is not yet possible to invite a designer. - The search for employees for the beauty salon begins.
- An advertising campaign is launched that will continue as long as the salon exists, and a budget will be allocated for this.
Until the break-even level is reached, financing should be especially active.
- The purchased equipment is installed and connected.
The finishing touches are being made to the interior design. - If necessary, personnel are instructed (fire safety, first aid) and trained in additional skills.
- The beauty salon is ready to open.
Costs of opening a beauty salon
To calculate indicators for such an important section as “ Beauty salon business plan: Finance” uses indicators of similar organizations and data on the cost of the most common services.| № | Name | Price, rub.) |
|---|---|---|
| 1. | Documentation | 10 000 |
| 2. | Decoration of the guest area: | 200 000 |
| Rack | - | |
Sofa  | - | |
| Table | - | |
| Armchair | - | |
| TV | - | |
| Hanger | - | |
| 3. | Hairdressers' hall: women's and men's | 365 000 |
| 4. | Manicurist place | 100 000 |
| 5. | Place for a massage therapist | 125 000 |
| 6. | Place for a cosmetologist | 425 000 |
In total, opening costs will be at least 1,225,000 rubles.
P.S. This does not include expenses for the premises, which are included in the “Monthly expenses: rent” section. If you buy a premises, the costs will be much higher.
Beauty salon business plan: financial section
Monthly expenses
Every month the owner will spend at least 218,000 rubles to maintain the operation of the salon and its development.
Based on the amounts given in the business plan, you can calculate the expected profit and payback rate of the project.
What to consider when opening a beauty salon -
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Revenue and payback of a beauty salon
To enter into business plan for beauty salons In the section describing the payback of the project, it is important to indicate the estimated monthly income.
This business is seasonal in nature.
The peak of clients occurs at the end of spring, when clients want to renew themselves, meet the warm weather beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and lower incomes. The next peak occurs in the pre-New Year period for obvious reasons.
On average, one hairdresser serves 10-12 clients per day.
With an average service cost of 300 rubles and the presence of three hairdressers on staff, the income from haircuts and styling for a month will be:
3*10*600 = 18,000 rubles per day, 18,000*30 = 540,000 rubles.
Using the same scheme, income from the work of a nail care specialist, cosmetologist and massage therapist is calculated.
A manicure and pedicure specialist brings in about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.
The total income for the month according to the business plan will be: 798,000 rubles.
Monthly expenses are deducted from this amount. Taking these figures into account, you can calculate the payback period of the project. It will be 7-9 months.
Opening a beauty salon is not as difficult as it might seem at first glance.
The most important and decisive step from which an entrepreneur’s path to success begins is. This document does not just allow you to get an investment or a bank loan. First of all, it helps the project initiator to outline a plan for the development of the enterprise.
A business plan should not just be drawn up and put on a distant shelf. You need to constantly return to it to control: is your beauty salon developing in the right direction?
If you invest time and effort into the process, success will not be long in coming!
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Often, some business women have the idea of opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.
Opening a beauty salon - business plan at the initial stage
The organizers of such a business, firstly, cannot take existing analogues as a basis.
Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the data available in the media quickly becomes outdated.
Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.
Stages of organizing a salon business
It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.
The first stage, of course, is thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.
An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.
It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.
The second stage is the direct registration of a legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.
The third stage is finding a suitable premises. It requires the most time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).
The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.
The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. In this case, it is possible to install outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.
The sixth stage is the purchase of a cash register and the preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.
Recruitment process
This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand. 
Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.
Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.
An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.
And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.
Equipment
Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.
Certification and Licensing
One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.
But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.
Primary printed products
This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in the correct design of business cards and booklets. We must not forget about such a necessary document as the price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.
Purchasing consumables
By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.
Efficiency of beauty salons
Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research of the market for these services, either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.
Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.
The total cost of creating a salon
How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher. But this expense item has the largest share in the total cost.
However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.
The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then you should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.
For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.
Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of 100 square meters will range from 98 thousand to 165 thousand dollars.
The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).
When considering the structure of the necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.
However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.
So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to promptly identify weaknesses in the business and respond to them by implementing certain measures.