Ideas for promoting services in a car service center. How to quickly promote a car service and attract customers. From scratch. Bright signs with directions

All car services are unique in some way, but at the same time they have common features and common problems. The most popular ones will be discussed in this article.

Method 1. Car service specialization.

Often in a small car service they try to fulfill any request of the client. Firstly, you want money, but here they give it, and, secondly, it seems like “the customer is always right”? In the end, it only gets worse: it’s impossible to be an expert in everything, every car brand has its own secrets, every type of work requires special tools and, again, skills. For example, one small car service center specializing in Honda chassis decided to make “quick” money by changing the engine of a Toyota Camry. It turned out that 3S engines, although common, have mounting peculiarities, and instead of four hours, one of the three posts was occupied by the disassembled machine for a week. You can easily calculate the losses of this service.

Specialization can be vertical, by manufacturer or even car model (for example, Honda), and horizontal, by type of work (repair and maintenance of chassis, engine, electrical, body repair).

Determine what kind of work you do best, how much such work is in demand in your city, and don’t be afraid to gently refuse non-core work to your clients. Better yet, accumulate information on car services around you and recommend who to contact. People really appreciate sincere help and when they need your services, they will definitely turn to you.

Method 2. Clients, direct contact, increasing loyalty, word of mouth.

Your entire business is built on customers, so it is very important to be able to properly attract and retain customers.

According to repeatedly confirmed statistics, the most effective advertising for attracting customers is word of mouth. A word spoken through an advertisement by a car service center will always weigh an order of magnitude less than a word spoken by a friend. At the same time, there are techniques that allow you to manage word of mouth. Management is a way to force a person to tell their friends about you. Indeed, it is necessary to force, since people are more likely to share the fact that they were served poorly. Good service is taken for granted.

Getting a client is important, but keeping them is even more important. To increase customer loyalty, you can use maintenance of a service book for the customer, reminders about the need to perform service, congratulations on the holidays and many other ways.

If a client has a choice between two car services that are very similar in quality of work, prices, and politeness of service, then he will ultimately choose the one that offers additional amenities. See how you can easily implement maintaining a service record through.

Method 3. Accounting. Or better yet, automated accounting.

In the process of creating a car repair shop, an entrepreneur has to overcome many difficulties and solve complex problems. It is necessary not only to find a good location and go through the entire bureaucratic chain when obtaining permits, but also to buy high-quality equipment, get experienced specialists, and convince suppliers of the advisability of providing discounts to the newly created enterprise.

When everything is ready, the entrepreneur approaches the main problem: how to quickly promote a car service and attract customers? It’s great if he has already repaired cars in a garage in the past: this means that some minimum customer base has already been developed. However, relying on word of mouth and waiting for these customers to bring their friends is definitely not worth it: overhead costs can bring a company to the brink of bankruptcy in a few months. Therefore, it is more expedient to think over and implement a comprehensive strategy for promoting service stations, consisting of three stages: achieving impeccable quality of work, organizing customer-friendly service and conducting an effective advertising campaign that takes into account the interests and needs of the target audience.

Principles of car service promotion

If an entrepreneur creates a workshop on his own, and does not buy a ready-made car service business under a franchise, then he will need not only to study the principles of organizing production, but also to master the basics of marketing. The first rule of promotion says that advertising should provoke a person to take some action - a call, a visit, searching for information on the Internet. Having decided what exactly is expected from a potential client, you can plan an advertising campaign.

Obviously, you shouldn’t try to attract everyone at once - there is a large category of citizens who do not currently need the services of a service station. The need to perform the proposed action arises when three factors coincide simultaneously:

The car enthusiast must feel the need for repairs;
He must have money to pay for the services of a master;
He must have a good reason to contact the service station immediately.

Car enthusiasts rarely come to a car service center with an abstract complaint like “something is wrong with the car”: usually they try to identify the problem on their own. Then, based on this conclusion, they choose a specialist - suspension, clutch, engine. Therefore, the advertisement should inform the client that this particular workshop provides a service suitable for the profile.

The company has a dishonest employee who directly or indirectly persuades customers to turn to competitors;
Advertising for a car service center focuses on services that are not in great demand in this area or among this audience;
The inflated price eliminates all other advantages of the workshop - such as a professional team or modern equipment.

Service station target audience

Potential customers of the car service are all car owners. However, to optimize the advertising budget, this audience should be specified: by understanding who exactly you will be working with, you can reduce the cost of attracting a client. The following factors are considered key:

1. Sales geography. A service station usually serves a small city or a specific area of a metropolis. It is useless to advertise a car service in other regions;

2. Portrait of the visitor. You should not try to attract all car owners at the same time. It is necessary to analyze which clients are more profitable for a car service in order to highlight their common features. Subsequently, these characteristics are the main emphasis in advertising:

Age of motorists;
Places of their residence and work;
Makes and ages of cars.

3. Assortment. When compiling a list of car service services, it is necessary to collect statistics on the vehicle fleet of potential clients, as well as find out the main types and causes of malfunctions in cars of these brands.

How to come up with a name for a car service?

The enterprise cannot operate without a name: the abstract “IP Ivanov” does not at all contribute to creating the necessary image of the workshop. You should think about what to call a car service in advance: when registering in a hurry, you can easily choose the first option that comes to mind, and later realize that it simply scares away customers and instills distrust in them. How to name a company:

When compiling a list of names for a car service, you need to give preference to words that are sonorous, memorable and understandable to the common person;
The brand should be correlated with the business profile. If you use a term from another industry, you can expect dissatisfaction from misled customers;
When trying to come up with a name for a car service center, it is better not to use abbreviations, abbreviations and compound words like “GlavAvtoTehTsentr”;
The word must correspond to the interests of the target audience. Some terms appeal to young people, others to older people. Wealthy clients pay attention to more pretentious and loud brands;
The name of a car service in Russia should evoke pleasant associations and positive emotions among consumers, and create confidence in the performer.

There are templates traditional for this industry that help you figure out what to name a car service - variants of such names have probably already been encountered by a businessman:

Names with the words "car", "auto" or "auto";
Names that include the word “service” itself;
Names for car service centers with the addition of “motors” or “motors”;
Original names associated with cars, engines, speed.

Ways to advertise a car service

When implementing any project, you should understand what exactly clients are guided by when choosing a contractor.

In the case of a car service, this is:

Location. All other things being equal, car enthusiasts choose a workshop located closer to home or work;
Price. If service stations are identical in terms of service level, drivers turn to a car service center with more favorable prices;
Quality. Price becomes a secondary factor if the workshop is staffed by professionals using modern equipment;
Reviews. Almost all car enthusiasts listen to the reviews of their fellow drivers.

When studying how to promote a car service, you need to understand that not a single marketing tool is absolutely effective: results can only be achieved through comprehensive measures.

The following types of advertising are known:

1. Corporate identity. The image of an enterprise is formed not only by business cards and logo, but also by other visual design elements - signboards, uniforms, outdoor advertising. All details must correspond to the same style;

Advertising billboards with directions and a list of service station services are installed along the roadway at a distance of up to three kilometers from the workshop;
Small signs with the distance to the car service and the direction of travel to it are used in parallel with billboards;
The sign is installed directly at the turn to the service station;
A sign for a car service center should be visible already at the entrances to the workshop, from a distance of 50–100 m.

3. Print advertising. All printed materials must contain information sufficient to attract the client's attention. What is important here is accurate, specific data, supplemented by visual illustrations. Promotional materials must include contact information and address;

5. Business cards for auto service can be distributed to customers to provide a discount in the future or distributed in auto parts stores;

6. Booklets with information about service station services and colorful photographs are also distributed through partners or handed to doubtful visitors. Simpler leaflets are distributed at traffic lights, gas stations, in front of traffic lights, as well as in parking lots and parking lots near supermarkets.

7. Advertising in the press. Experts believe that PR materials - articles and interviews mentioning the service station - are the best way to attract customers to a car service center. However, such tools are available mainly to large enterprises, while small workshops are satisfied with advertising units. Where to print them:

8. If there is an automobile or technical magazine in the city, then an advertisement for a car service should be in at least every second issue;

9. In the city newspaper, advertisements are placed in sections about the sale of cars and the provision of services.

11. For radio promotion, they use local stations with a wide audience coverage, popular among car enthusiasts;

12. Regional and federal TV channels will ask for fabulous money for the video, so it’s better to contact city television.

13. Partners. These may include companies working in related areas. Cooperation should be mutually beneficial: for example, partners promote various types of car service services, and the service station, in turn, refers clients to them. Who would be advisable to negotiate with:

Auto parts stores;
Car washes;
Tuning salons;
Gas stations.

14. Car branding. Workshop workers and owners probably have personal cars that can be used as advertising platforms. Several options are offered:

On minibuses or trucks, indicate the original name of the car service, list the main services and indicate contact information;
Passenger cars are marked with the workshop logo or one or two specific services are indicated with an address or telephone number.

15. Souvenirs. Small useful little things with a logo can be given to the client. A pen, keychain, lighter or magnet will often catch the eye of not only the owner, but also his friends, reminding him of the workshop.

16. Non-standard methods. By positioning the service station as a reputable center, you can promote not only specific services, but also the brand itself. How to find clients for a car service:

Sponsor local car shows and public events;
Conduct a column on automotive topics on local television;
Conduct classes for students and graduates of driving schools.

How to attract rich clients?

In large cities, some workshops strive to occupy the segment of servicing premium cars owned by large businessmen, officials and pop stars. To avoid annoying mistakes, an entrepreneur should learn how to sell car service services to wealthy consumers:

Advertising. To attract such clients, a free newspaper will not work: you need to use advertising platforms that are interesting to them. Also, it is advisable to choose a suitable name for the car service, symbolizing prestige and prosperity;
Recommendations from famous personalities. The very fact of the participation of “stars” in advertising will not impress wealthy consumers. But they may think about the reasons why a certain famous person is already using the services of this car service;
Promotion technology. VIPs will not take risks and trust their expensive cars to a newly created company. Therefore, you need to work on your brand reputation for years.

How to attract high-ranking clients to your car service:

Maintenance should be expensive, but at the same time fully meet its cost in terms of quality and comfort;
The service must be built on the principle of exclusivity - many people like to be part of a closed community;
For wealthy clients, it is not discounts that are important, but special services, guarantees and minimizing service problems;
The lifestyle of VIPs excludes the use of consumer goods, so care must be taken to include the proposed service in their sphere of attention;
Brand representative. Organizing a car service center for wealthy clients involves hiring a manager to work with the target audience. His tasks include attending public and private events, communicating with the public and establishing personal contacts with potential consumers;
Individual approach. There is no need to wait for the VIP client to arrive at the workshop. The company itself must approach him with a proposal.

Car service promotion on the Internet

The potential audience of car repair shops is gradually moving to the Internet: today even older car enthusiasts actively use virtual services. Moreover, automotive-related resources are among the top ten in terms of traffic.

It should be noted that a company with serious intentions will definitely need a website. Only small service stations and private craftsmen with a limited range of services or a narrow specialization need a landing page, social networks and bulletin boards.

A website is an advertisement for a car service on the Internet, working around the clock. Therefore, when developing it, it is important to place the main emphasis on the professionalism of the performers, modern equipment and quality guarantees. What sections should be on the site:

Detailed description of services. Even if the client does not need any of them immediately, he will still remember that the workshop is capable of solving such a problem;
Current price list. For each service, it is recommended to indicate not only the price, but also the approximate time spent in hours;
Contact Information. We also need a work schedule and detailed directions;
Online repair registration form. The manager can call such a client back to confirm the application and clarify the nature of the malfunction;
Reviews from real clients. The easiest way is to invite several service station visitors to write reviews in exchange for discounts or bonuses;
Helpful information. Car enthusiasts are interested in articles about car repair and maintenance, recommendations from manufacturers, practical advice, and master classes.

Without visitors, the site itself is useless. Therefore, it is not enough to simply learn how to open a car service center from scratch: a business plan for a service station should also include measures to promote the resource on the network using the following tools:

1. Search engine optimization. Users rarely study search engine results beyond the third page. Through optimization, you can ensure that your site ranks first for some important queries:

Linking to the area is relevant for customers choosing a service station closer to home;
Linking to the car brand is needed for specialized services;
Linking to a specific service will help attract users who are faced with a similar malfunction;
Linking to the names of spare parts and works complements the previous option.

3. First of all, you need to cover queries that describe a specific problem or malfunction;

5. In the settings, you must specify that advertising will only be shown to residents of a certain city or region served by the workshop.

6. Social networks. Using the car service page on a social network, you can study the target audience, notify potential clients about promotions and events, and create a positive image of the service station. Users are interested in:

8. Lotteries and repost competitions, which involve awarding winners with bonus cards or coupons for car repairs;

9. Educational posts on automotive topics in other thematic or regional groups and public pages;

10. YouTube channel. Thousands of car enthusiasts look for ways to solve problems in videos, and therefore will not ignore detailed professional consultations. Such publications should be accompanied by the name and address of the car service;

11. Cards. On interactive maps of Yandex, Google and other GIS, users can study the location of the workshops closest to their home. The label should be supplemented with a photograph of the service station, indicate the address and hours of operation;

12. Thematic forums. By actively communicating on motorist forums as an expert giving useful advice, you can create a positive image of the service station and convince potential clients of the advisability of cooperation.

How to attract corporate clients?

The profitability of a car service as a business increases significantly when working with legal entities - after all, companies usually have a large fleet of vehicles and order servicing of several cars at once. When planning to attract such corporate clients, an entrepreneur should know that the rules for cooperation with individuals in this case do not apply:

When choosing partners, business leaders are not guided by advertising in a magazine or on a billboard. The entrepreneur must contact them personally;
The process of reviewing a commercial proposal and signing a contract may take several months;
The cooperation scheme involves many specialists from both sides;
Any transaction requires the approval of a large number of documents - acts, commercial proposals, agreements of intent, estimates.

Classifying corporate customers by size, they distinguish:

Small clients (1–5 machines);
Important local clients (5–20 cars);
Large clients (20–100 cars);
Federal-scale companies (more than 100 machines).

Sometimes novice entrepreneurs believe that in order to open a car service center, they must immediately enter into an agreement with a large customer. Such a strategy is irrational - large enterprises place increased demands on service stations:

Fixed low prices and wholesale discounts;
Constant availability of spare parts;
Customer-friendly service mode;
Issuance of replacement cars;
Full range of services;
Possibility of deferred payment.

For a beginner, these conditions may be unbearable: you will have to purchase expensive equipment, expand the space and hire additional staff. Therefore, when thinking about how to develop a car service, it is better to start with small clients in order to move on to larger ones as the production base improves. What methods are suitable for finding corporate customers:

Participation in exhibitions. Here you are likely to meet representatives of enterprises of various sizes;
Study of electronic platforms. Companies regularly place applications on stock exchanges and special platforms on the Internet;
Creation of a customer base. An entrepreneur needs to study the local market for the presence of potential customers with a fleet of vehicles;
Social contacts. Any connections, recommendations, acquaintances and even family relationships are useful.

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How to retain clients?

When analyzing whether it is profitable to open a car service center, entrepreneurs usually think only about attracting new customers. Meanwhile, business success is determined primarily by the ability to retain regular customers:

Retaining an old client is several times cheaper than attracting a new one;
For one new car enthusiast there are a dozen regular ones;
By re-applying, customers buy much more services;
About 40% of customers could be profitable with the right interactions.

A businessman must be clear about who his clients are and what they need. A well-thought-out and properly organized structure for a car service center facilitates receiving feedback:

1. Maintaining a client base. Knowing the repair history and contact information of the customer, you can notify him about suitable promotions and discounts on maintenance;

2. Sign up for repairs. Sometimes clients ask about services and even sign up for repairs, and then disappear. By finding out the reasons for such incidents, you can identify shortcomings and understand how to properly organize the work of a car service;

3. Discount cards. Issuing discount and especially savings cards to customers significantly increases the likelihood of their repeated use;

5. Collecting feedback. A few days after the repair, the manager should call the client to find out and enter the following into the database:

Were the staff polite and friendly;
Have the technicians explained the causes and essence of the malfunction in sufficient detail?
Was the repair completed within the stated time frame?
If there are comments on the quality of work, you need to allow the client to express dissatisfaction and talk it out;
Ask to rate the service on a ten-point scale.

Even if this is the case, the entrepreneur must carefully consider the entire service process:

If possible, it is advisable to provide customers with delivery of the car from the site of the breakdown by tow truck or at least towing;
If the repair takes time, it is recommended to take the client to the nearest stop or metro station;
The work schedule should be convenient for busy customers. In residential areas, you cannot close at five o’clock in the evening or rest on Saturday and Sunday;
To demonstrate honesty, you should be sure to return broken or replaced parts to customers;
Employees who work in a car service center and directly communicate with customers must adhere to a culture of communication, avoid complex, incomprehensible terms, and especially obscene expressions;
Employees should not complain to clients about wages, working conditions or management policies, or be unenthusiastic about their duties;
It is imperative to arrange a comfortable waiting area with drinks, a TV, a smoking area and a client bathroom.

Conclusion

Of course, you can pay for the most expensive and effective advertising for a car service, hire copywriters to write positive reviews, and use the best system of discounts and bonuses. However, all these measures will be useless if the entrepreneur is not guided by the principle of maximum comfort for consumers. How to increase the popularity of the workshop:

The client's time must be valued. The repair must be completed not only on the agreed day, but also by the agreed time;
If questions arise during the repair process or additional faults are discovered, you should immediately discuss the situation with the owner of the machine;

The main goal facing car service owners is to attract new customers. Some people consider marketing a creative activity. In fact, everything is extremely simple. This is an applied task consisting of dry calculations and independently compiled diagrams. We will talk in this article about how to attract customers to a car service center to promote your business.

Internet advertising

Previously, Internet platforms were used extremely rarely to attract customers to auto repair shops. Nowadays, the situation has changed radically. The Internet has become the most popular advertising tool, so many entrepreneurs choose this method to promote their business. If you want to promote your business and increase its profitability using the Internet, seek help from specialists.

The work begins with search engine optimization. To do this, you need to adapt the site to the most popular queries so that it gets into the TOP 10 of search engine results. Specialists correct internal errors, place external links and optimize content on the resource. In addition, you need to register your site in special directories.

You will not get an immediate effect from this method of promotion. If a website on the Internet has been created recently, the optimization process can take 5–6 months, and sometimes even a year. It is also important to constantly maintain your positions, otherwise your competitors will overtake you. To establish an influx of clients for a long period of time, you will have to invest a lot of money in the site.

Territorial sign. This is a very important criterion by which clients usually look for a car repair shop. It is unlikely that any car owner will drive his car several hundred kilometers, so the geographical location of the service is the determining factor when choosing a workshop;
Price policy. If you do not plan to attract customers with low prices, then there is no point in promoting a car service for requests like “inexpensive”. Users who land on the site using these words immediately look at the prices. If they are high, no one will be interested in your services.

Advertising in the press

Many novice entrepreneurs are interested in how to quickly promote a car service and attract customers? One of the most effective ways is advertising in the press. These can be small advertisements, the main emphasis of which is on the name of the car service. Below you should place a text containing contact information. Don’t forget that the most important thing is a bright and attractive company name. The effectiveness of such advertising depends on the print brand, circulation of the publication and place of publication.

The only disadvantage of this method is the cost of advertising. In popular publications the price will be quite high, so this option is not suitable for people with limited financial resources.

Non-standard methods

Before you start a car service from scratch, you need to answer many questions and take into account all the important details. The most important thing in any business is service. You must do everything to ensure that visitors in your car service feel cozy and comfortable. It is advisable to open a small cafe at the auto repair shop so that customers can have a cup of coffee and a snack. Speed of service, affordable prices, the possibility of “on-site repairs” - all this is additional advertising for your company.

You can also periodically offer visitors a “free diagnostic day” or hold a joint promotion with suppliers of spare parts and automotive accessories.

Also, don’t forget about image advertising:

Sponsorship;
Souvenir products;
Specialized exhibitions.

All these non-standard methods will help make your business recognizable and increase its profitability.

Printable advertisement

Its advantages include:

Ease of perception;
Short production times;
Affordable prices;
High efficiency.

Such advertising must be accurate and concise. Vague phrases will not make the right impression on consumers. Try not to overload your ads with any unnecessary information, but it is advisable to use illustrations that correspond to the text of the ad. Don’t forget to focus readers’ attention on the possibility of feedback from the advertiser (address, fax, telephone).

External advertising

If you don’t know how to promote a car service that is going through hard times, it’s time to reconsider your marketing policy and come up with a more effective way to attract customers. For example, this could be outdoor advertising for a car service center. In large companies, special marketing departments deal with this matter.

In addition to regular advertising posters, they now use:

Light boxes;
Huge billboards;
Wall panels;
Signs.

The best advertising for a car service is billboards. Such marketing assemblies are installed along busy highways. It is advisable that the shield be located near the car service center. This will significantly increase its effectiveness.

Modern businessmen have realized that they cannot save on advertising, since an unprofessional approach can have the opposite effect. That's why they spare no expense and collaborate with the best marketing agencies.

Advertising on cars

Each company has its own vehicles. This could be several employee cars or a whole fleet of different cars. Many entrepreneurs do not know that advertising a car service center on a car is an accessible and cheapest way to promote a business. You can even use your own car for these purposes by placing removable magnetic stickers on it.

Form style

Many clients evaluate a car service based on external features - business cards, letterheads, etc. Corporate identity is an integral part of any business, so before that, it is necessary to hire specialists who will implement the corporate culture.

Corporate identity is not only business cards and logos. It includes office furnishings, employee uniforms, and corporate charter. This system plays an important role in the development of the enterprise’s image, so special attention should be paid to it.

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Word of mouth

Internet users often ask the question, ? The first thing that comes to mind is your own auto repair shop. In order for an enterprise to make a good profit, you need to hire good specialists and purchase professional equipment.

The most important task facing a novice entrepreneur is how to attract customers to a garage car service? In this case, word of mouth radio works most effectively. If you do your work efficiently and provide clients with truly high-quality service, they will recommend your workshop to their friends and acquaintances. Thanks to this, you can quickly develop a base of regular customers and occupy your niche in the automotive services market.

Many businessmen use word of mouth as a source of new clients. This is a fairly effective way of promotion that you won’t spend a penny on. At the same time, you can distribute various promotional products (keychains, pens and other useful souvenirs). Regular customers can be given discounts on services or offered services out of turn.

Often new car services operate at a loss for a long time, without recouping even part of the money spent on their opening for months. Unfortunately, many owners simply close the business or resell it, or continue to work at minus or zero, gradually giving up. To prevent this situation from happening, you need to know how to advertise a car service, because proper promotion is one of the keys to success. This article describes the most and least effective advertising methods - it is this information that can help entrepreneurs create the correct and most thoughtful marketing plan.

Point design

Facade

Outdoor advertising

Billboards

Signposts

It is also worth ordering a bright pillar and placing it in a clearly visible place near the road. Make sure that the text is easy and quick to read - it is unlikely that the motorist will slow down to study it in more detail.

Advertising in elevators

If you work near a residential area with many potential customers, you can advertise in elevators. Order a large ad, because your task is to ensure that a potential client sees it against the backdrop of many other offers.

Signposts

Order signs, they will help motorists find their way to you. You can use the standard sign used to identify a car service center, or use brighter and more noticeable options.

Inflatable, volumetric figures

Car service centers often install inflatable figures. Their main advantage is that they can be seen from afar, they attract the attention of all passers-by and drivers without exception, which means they can increase the influx of customers.

Internet advertising

Website

Nowadays, having your own website is a must-have for almost any enterprise. Car services are no exception, and to promote them you need to have a page on the World Wide Web. However, don’t think that you can create a website, put basic information there and forget about it by investing a very small amount of money. It will need to be promoted and optimized for search queries. To do this, it is better to hire a team of professionals; without knowledge of the specifics, you are unlikely to cope with the task on your own, plus it will take up a lot of your time. You should also not expect instant results - it takes time to promote a resource.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Advertisements on classifieds sites

No one can guarantee you that posting ads on specialized sites will bring you hundreds of clients. However, the main advantage of this method is that it does not require any material costs (as a rule, such sites post ads for free), but may well give you visitors who will subsequently recommend you to their friends and acquaintances.

Sending emails

If you have your own website, you can find out the email addresses of your clients by offering, for example, a discount for registering on your resource. Once you have the addresses, you will be able to notify visitors about discounts, promotions, and special offers, and this, in turn, will be a huge plus for your business.

Printable advertisement

Leaflets

Bright and informative leaflets can be distributed in nearby parking lots and other places where cars accumulate. Order the material and hire a person who will attach the leaflet to the windshields of cars - even if you don’t attract hundreds of customers using this method, the visitors who still respond to the booklet can become your regular guests in your service.

Business cards

Hand out business cards to each of your clients - there is a chance that they will give them to a friend or acquaintance, moreover, the visitor himself will be able to call you or visit your website at any time convenient for him.

Print advertisements

Print tear-off advertisements (when the phone number comes off) and arrange for them to be posted at the entrances of the locality. The text should be concise and informative; if you have attractive prices, be sure to indicate them too.

Advertising in newspapers and printed catalogs

Be sure to place advertisements in all newspapers that have a special section for various services and catalogs in the city. It is better if you post them as a private individual, describing your most popular services.

TV ads

Ticker or TV newspaper

Place your ad on local channels - this can significantly help increase the number of customers. However, remember that such advertising is expensive, which means that it should not be given every day, but, for example, only on weekends.

Radio advertising

Audio clip

Record an engaging audio clip and pay for it to be broadcast on local radio. This type of advertising won't come cheap either, but the main advantage of this method is that it directly affects motorists, who are known to listen to the radio frequently while on the road.

Other

Discount cards

In addition to discounts when presenting leaflets or when registering on the site, you can also introduce so-called “club” cards, which will serve the client cheaper. This will increase visitor loyalty and help retain them in the future.

Carrying out price promotions

Conduct seasonal promotions, offer free diagnostics, give clients small gifts - all this will attract visitors.

Word of mouth

As in many other areas, word of mouth plays a huge role in this business. Carefully monitor the quality of your services and the work of your employees, because the success of your enterprise largely depends on this.

Examples of slogans for advertising a car service

Forward to price and quality!
Everything for your car.
Auto service with an impeccable reputation.
One problem, many solutions!
Modern car repair technologies.
Instrumental approach. Successful result.
Fix your iron horse!
Quality comes from the little things!
Axiom of safety.
With respect to you, with love for the car!
We work to keep your cars alive!
Your reliable partner.
Get the most out of your car.
We love motors! It will be as good as new!
Movement is joy. We have enough for everyone.
We greet you like family - we treat you like yourself.
We will do what others cannot do.