Making donuts. Business idea: how to open a business selling and producing donuts. Purchase of equipment for a donut shop

Donuts are a fairly old dish. Because the process of making the average donut is temptingly simple. A ball of dough is dropped into the boiling oil. All. Although the dish itself is classified as Polish cuisine, you can find them in any country, and there are more than a hundred names for this simple treat. Beignets, bunuelos, donuts, makrud. Surely many of you, mothers and grandmothers, during the process of baking pies, when there was no more filling left and the dough had not yet run out, prepared dummy buns. Essentially these are the same donuts. In addition to numerous names, today this dish has no less variations. Plain, with powder, with filling, with raisins... you can’t find any of them on the market. And all because there is always a demand for them and the consumer loves to treat himself to this simple fast food. They are convenient to eat with tea, take on the road, or buy for a snack along with a cup of aromatic coffee. And they can be sold not only in supermarkets on bread shelves, but also in any eatery where you will also be offered to flavor them with syrup.

By the way, according to statistics, about thirty percent of grocery stores are ready to satisfy the demand for donuts, since there are always buyers for these products. But there are not so many manufacturers on the market in our country. Therefore, there is no tough competition, and therefore it will not be difficult for a newcomer to the donut business to find his niche. But still, let's take it in order.

Starting a business right away in the food industry is never an easy task. Because risks associated with requirements for product manufacturers, registration of licenses, and issuance of certificates from various oversight bodies will revolve around you. After all, if you make, for example, iron products, then you can safely store all the stock that is not used for demand in a warehouse, and then sell it in batches or en masse. Products are another matter.

Besides everything else, donuts are more profitable to sell hot. In this state they have the best taste and are able to satisfy the demand of most customers. The cooled ones, of course, will also not be deprived of attention, but will still lose some of their buttery charm. And stale ones can already bring losses to the company. Therefore, before the stove you need to find a buyer. We are, of course, not talking about the end consumer, unless you have your own cafe. Namely, about stores that will offer your product on their grocery shelves. And now, when you have a direct order with a signed contract for the purchase of a certain batch of your delicious donuts, only then you need to start making them. Until then, your task is to persistently look for clients wherever possible. And, as mentioned above, since the competition is not intense, the search for work will not be difficult.

Room

Since this is just the beginning of a big donut business, there’s no point in jumping out of the frying pan and into the fire. You need to develop gradually. And since the first clients according to the plan will be retail stores and chains, the location plays a small role for a novice entrepreneur. That is, renting a room in the very center of the city means huge rental costs that will simply sink the business in the first months. It is better to choose inexpensive premises, even if closer to the outskirts. Thirty to fifty squares will be enough. All the equipment will fit here, as well as racks with products ready to be sent to the buyer. The cheaper you find space, the fewer headaches you will have in the future and the easier it will be when moving if you expand. However, we must not forget about sanitary standards. A mossy basement with cockroaches is not our option at all.

The premises will need high-quality repairs. Because serious people from inspection authorities will periodically come to visit you, and it’s simply necessary to comply with all the standards that ensure the quality of food. The health of your customers is important to you. Start with the pipeline and sewerage, deal with networks and cables, install a fire alarm. These are the basic attributes of the premises by which they will begin to check you when issuing licenses. After this, you should begin finishing and cosmetic repairs. No, there will be no visitors or buyers here; you are not renovating a store, but a workshop. Therefore, of course, there is no need to spend money on stucco molding or 3D wallpaper, but your staff baking donuts requires comfortable working conditions and good lighting. The average cost of repairs will be twenty thousand rubles, which must be budgeted initially.

After the premises have been renovated, it will be possible to begin obtaining all necessary permits. You will need papers from the sanitary and epidemiological station, the fire inspectorate and a food production permit. All tax matters and registration of your business must also be settled. Please note that if you are registering as a private entrepreneur for the first time, it will take several weeks. If this state of affairs is critical for the business and you will lose too much, it is better to hire specialists who will do everything for you for a reasonable fee. This may end up saving you infusions. And instead of weeks, the papers will be ready within three days.

Equipment and manufacturing process

Donuts, as usual, are made from dough. This means that a lot of it will be needed to cover the demand for each point of sale. A mixer for preparing dough will cost twenty-five thousand rubles. And although the choice of equipment on the market allows you to choose a more functional model, at the first stage this will be enough for you. Such a device can provide you with a batch of 800 donuts per day.

After preparing the dough, it is put into another machine, which then prepares the donuts themselves. Again, the choice will depend on functionality, volume and speed of work. The optimal one at this stage will be the one that can provide up to 1000 donuts per day. Its cost (if you take a Russian manufacturer, although you can find an imported one) is about 35,000 rubles. It makes no sense to look for imported options, which are obviously more expensive, but are not much superior to domestic ones in functionality and speed. In any case, if you spend a day combing through information and reviews about a particular model, you will benefit because you will be able to find what you need yourself.

After the donut is formed in this machine, it goes into the oven. And if our machines for kneading dough and making donuts were designed for a capacity of 1000 donuts per day, then there is no need to spend money on an oven capable of producing more. You will overpay and will not recoup it in any way. The stove will cost 20,000 rubles.

After baking, the donuts are decorated (for example, with powdered sugar) and sent to the buyer. Special surfaces are used for decoration. Usually these are tables that, because they conduct heat poorly, do not allow the product to cool before it should. The cost of one table fluctuates around 6,000 rubles. You'll likely need at least two.

Also, when forming a budget for equipment, include in it racks for finished products (About 12 thousand for two pieces, like tables) and, of course, small inventory. You will need spoons, knives, a sieve, spatulas, and so on. Budget at least 5,000 rubles for such uniforms for your workshop.

Staff

And although your business is just beginning its journey, and you have to invest a lot of money, you cannot cope with all the processes alone. Hiring staff is a necessity. Your donut shop will need at least two workers at first. One will be involved in the production of donuts, and the second will decorate them and send them to the shelves and on the way to customers. Usually, since the processes take place in the same room, both workers must be replaceable with each other and be able to help. Considering that donuts are even kneaded by machines, the process of making them is simple. The worker is essentially responsible for ensuring that the product is delivered to the car on time and that the ingredients are properly seasoned. Therefore, it will not be difficult to find an employee for such a position.

The first worker, the one who is responsible for kneading the dough and sending it to the forming machine, will essentially be a technologist and must know the whole process, understand the equipment and be the main one in the pair. If you select a professional with experience in a similar enterprise, then you will need the services of a labor exchange or a specialized website. Plan your salary around 20 – 25 thousand rubles per month, depending on your skills.

The second in the bunch is not only an assistant, but also actually a donut designer. It will decorate the finished products, giving them an appetizing look. For this you can use not only powdered sugar, but, for example, chocolate or other ingredients of your choice. The main task is to make the appearance of the product as much as possible causing a desire to eat it immediately. His salary will be 15–20 thousand rubles per month.

And since you will need to pay every month, it is worth repeating that by the time the first batches of your wonderful donuts are produced, you should already have customers waiting.

Expenses and income

So, in order to take your first steps in the world of donut business, you will need to rent and renovate a premises, legalize your rights to do business, and purchase equipment (mixer, production machine, oven, tables, shelving and inventory). All this costs about 150,000 rubles in capital expenditures. To this is added 50-60 thousand rubles for ingredients monthly. This is how your production will function.

Income. We will expect that the workshop will be able to produce 800 donuts per working day, which you will sell to customers on the same day. It will be possible to sell donuts to a client for an average of 10 rubles apiece, with a cost of three rubles. Please note that prices vary depending on both the region and the competitive environment in your market. And the figures given are only statistical averages; in reality they may differ. Thus, the net profit will be 160 - 170 thousand rubles per month. From this profit you will need to deduct expenses such as paying taxes, renting premises, and staff salaries. At the exit there are about one hundred thousand rubles left. A very good amount to start with.

If you don’t sit idly by, but aim to constantly expand the list of your regular customers, establish relationships with local shops, cafes, eateries, and supply goods to all establishments where there is a constant demand for fast food (gas stations, cafes near train stations, coffee shops), and your products will meet the taste preferences of your potential audience, without exceeding the threshold of an adequate price, then you can very quickly expand your business by increasing the daily number of donuts produced and sold. Accordingly, the profit of the enterprise will grow, allowing you to plan and implement new ideas.

Not only production, but also sale of donuts

In addition to organizing a donut production workshop, you can also think about opening an establishment selling your product. But this is both more difficult and costly. Therefore, you have two options. Either include opening a donut shop in your business plan during the development stage of the enterprise, or, if the margin of safety allows you, use a larger budget as the basis for the initial capital investment.

A donut shop, unlike a production workshop, will require a location that is more advantageous in terms of traffic. Accordingly, it will be necessary to think more carefully about the plan for dealing with the competitive environment. Because all crowded places already have fast food areas. But, of course, this does not mean that you cannot “get into” it. You just need to be prepared for the risks. After all, the competitive struggle until the capitulation of one of your “enemies” can last more than one month, which means that during this time you will need to put in at least zero profit work.

If you nevertheless decide to measure your strength with the other participants in the struggle for a passing person (perhaps this is the food court of a large shopping center), then do not be lazy to find out all the strengths and weaknesses of your competitors. These may include uncomfortable tables, rude employees, high prices, and a small assortment. Anything. If you take note of everything that visitors don’t like, you can distinguish yourself in your business. The main thing is to create a favorable attitude among consumers towards your establishment.

If you are opening a public place where people will use your services, then you will need to work on the name. Not too bland, but not too abstruse either. It should stick in the mind of a passing potential buyer and be easy to remember. If opportunities allow, you can hire specialists to build your brand.

In any case, before you act, you will need a well-thought-out business plan, which will reflect both the risks and the payback. Since the point of sale differs significantly from the production workshop in many respects. And unaccounted for subtleties can turn against you. However, if you have the desire and ability not to stop at the first difficulties, then opening your own donut shop will not be difficult.

You can find another 1000 best business models in the sections: or

Permissions to open

Donut production technology

• • • Similar business ideas:

In Russia, donut production disappeared after the collapse of the USSR. In those days, people bought this product by weight, in specialized bakeries. Delicious and aromatic donuts were eaten on the street and at home. Tough economic conditions in the early 90s forced many manufacturers to close their bakeries, which meant depriving consumers of such a tasty product.

How much money do you need to start a business producing and selling donuts?

Today, the donut business is considered technologically simple and affordable from an investment point of view. You can start a small business by investing just 300 - 400 thousand rubles. To start production, it is not necessary to hire highly qualified personnel. Mandatory certification of food production was abolished long ago, so the technological side of the issue should not bother a businessman either. A large selection of modern equipment, from simple machines to complex automated lines, makes the donut business accessible and understandable. According to economists, the profitability of donut production can reach up to 100%.

The main cost item will be the purchase of equipment. The price of donut production equipment depends on its productivity. Thus, a device with a productivity of 200 pieces/hour will cost about 20 thousand rubles ($650). But a machine that produces up to 2,400 pieces per hour will cost the entrepreneur 100 thousand rubles ($3,000) or more.

How to start a donut business

Before starting a donut business, you should clearly study the local market and its main competitors. Your main client is a person who wants to quickly snack on a sweet and high-calorie product. A woman who watches her figure is not the most popular customer of such an establishment. Moreover, unlike the same pies or pancakes, donuts can only be filled with sweet filling. A donut with meat or liver is no longer a donut.

This significantly narrows the audience of buyers. Also, donuts are recommended to be consumed only warm. Even a reheated donut loses much of its true flavor. In this regard, donuts are inferior to pies, pancakes, hot dogs and other “fast food”. However, pies and hot dogs have long become boring and are found at every turn. But finding a fresh donut in the windows of fast food outlets is not so easy. Therefore, correct positioning and live advertising of an outlet selling donuts can significantly increase an entrepreneur’s income.

There are several options for starting a donut business.

The first option is to open a retail outlet indoors. These can be such public places as a shopping center, cinema, shopping and entertainment complex. A good option is to locate the enterprise in a food court area. The retail outlet can be equipped with tables for visitors, which makes such an establishment look like an ordinary cafe. Donuts can be served not only with tea and coffee, but also with various desserts, milkshakes, ice cream, and the like. A minor disadvantage of this option is high competition from other catering outlets located next to yours. Plus, you need to pay rent for a retail space, the amount of which can be considerable.

How to choose equipment for a business producing and selling donuts

Which device should I choose? It all depends on the traffic of the outlet. There is no point in purchasing an expensive device if it is loaded at less than 50% of the declared performance. To organize a full production cycle, you will also need to purchase a dough mixing machine, dough cutting machine, filling dispensers, refrigeration equipment, a display case, kitchen utensils, etc. The total cost of purchasing equipment will be from 350 thousand rubles.

The second option for starting a donut business is to produce and sell donuts through a shop or a vending trailer. A shop or trailer, as a rule, is equipped with all the necessary equipment for the production of donuts: a deep fryer, a dough mixer, a dough cutter, etc. The mobile facility has an autonomous water supply system, so the only thing required when opening a retail outlet is to connect to the electrical network of a store or building.

The auto shop manufacturing company can make for you an exclusive design that will attract the attention of passers-by. The most famous manufacturers of mobile shops and trade trailers are the Russian company Tonar and the Belarusian company Kupava.

One of the main conditions for the profitability of a food truck is the pleasant and “inviting” smell of freshly baked donuts. It is especially beneficial to place such points near markets, bus and railway stations, on college campuses, near bus stops, office centers and other public places.

The main advantages of organizing a business selling donuts through a drive-thru shop:

• Mobility of the point of sale. An unsuccessful location can easily be replaced by a more profitable one with minimal financial and time losses;
• A wide choice of locations for installing a mobile shop, no need to connect utility systems such as gas, water, sewerage. In some cases, a retail outlet can operate even without an electricity connection;
• Minimum investment. The cost of a new auto shop is 500 - 600 thousand rubles, a trade trailer - 300 - 400 thousand rubles;
• To operate one retail outlet, it is enough to attract two or three sellers;
• Great opportunities for growing a network of donut outlets throughout the city;
• Low losses in case of unsuccessful business start. Trailers or auto benches sell quite well on the secondary market.

The disadvantage of this option for consumers is that donuts are not always convenient to eat on the go. This product is very sweet and therefore you want to wash it down with hot tea or coffee. Drinking tea and eating a donut on the move is not an easy task. Therefore, the consumer can choose an alternative place where he can sit quietly for a few minutes and drink coffee, such as a cafe or buffet.

The third option for starting a donut business is to bake donuts in a separate workshop and deliver the finished products to points of sale. These can be culinary stores, buffets, canteens, fast food kiosks, grocery stores, cafes and their own points of sale. The sales market can be very large and cover all nearby cities and towns.

This business option is the most expensive in terms of investment. To work with a large number of retail outlets, you will need to purchase production lines of appropriate capacity. The cost of an automatic donut production line starts from 1.5 million rubles. This line allows you to bake up to 6,000 donuts in an 8-hour shift. An automated production system reduces the need for hired personnel, resulting in large savings on wages. The cost of donut production is much lower than using manual labor.

This also has its downsides. The main disadvantage is that centralized production eliminates the main advantage of donuts over other fast food - the taste of a freshly baked product.

Which option to choose is up to you. The choice of one option or another may depend on a number of factors, such as the financial capabilities of the businessman, the geographical location of the business, the presence of administrative barriers, and so on.

What documents are needed to open a business producing and selling donuts?

Licensing and certification of donut production is not required. It is only necessary to strictly adhere to the sanitary standards and rules inherent in such types of activities. For example, it is necessary to have good ventilation in the room, a water supply system (even if autonomous), and production and sales personnel must have medical records. The main regulatory body of the donut enterprise is Rospotrebnadzor (SES). After opening an enterprise, you must notify this regulatory authority about the start of your activities.

Which tax system to choose for a business producing and selling donuts?

To start activities, it is enough to register an individual entrepreneurship with the tax office (IFTS). As a taxation system, it is advisable to use a special regime - the simplified taxation system (STS), 6% of revenue or 15% of profit.

How much can you earn at a donut shop?

The attractiveness of this business lies in its high profitability and low personnel costs. Profitability is 100%; 2 people can work at the point. You can sell 100 donuts for 10 rubles per day through your own point of sale. per piece, per month the income will be 30,000 rubles, per year 360,000 rubles.

Through retail outlets you can sell 550 donuts per day at a price of 8 rubles. Thus, the income for 1 day will be 4,400 rubles, for the year 16,000,000 rubles. From the amount of income, it is necessary to subtract the depreciation of equipment, employee salaries, the purchase of raw materials, the delivery of goods to points and the payment of a tax of 15%. A donut business can break even in a year. And if the point of sale is chosen correctly and there are no competitors, then the business will pay off in 6 months.

Which OKVED code should I indicate when registering?

OKVED 10.71 - production of bread and flour confectionery products, cakes and pastries for short-term storage.

In contact with

Classmates

Making donuts is a responsible business, because you need to follow all sanitary standards and at the same time cook deliciously.

To prevent donuts from spoiling, they should be sold immediately after production. Therefore, if you started producing donuts, the business plan must contain an important section - implementation.

You can sell them in the same place where you prepare them, to retail customers, or you can arrange deliveries to stores or cafes.

Location of the enterprise

If you sell your products to stores and restaurants, then the location of the workshop does not matter.

The rental price is key, so it is better to choose premises on the outskirts of the city.

If you plan to sell and cook at one point, then you need to choose a place with a large daily flow of people. For example, a shopping center or a kiosk at a public transport stop.

Another advantageous location is the department next to the grocery store.

The benefit is double: people will buy your products when leaving the store, and the delicious smell will attract customers to you and into the store.

A room measuring 30-40 sq.m will be enough to start a business. The rental price depends on the city and the distance of the premises from the center.

The most important thing is that the premises comply with all sanitary standards:

• not a basement;
• good ventilation;
• fire alarm;
• light tiles on the walls, whitewashed ceiling.

Documents for opening

To start your own business in the food production industry, the following documents are required:

• permission from Rospotrebnadzor;
• permission from the sanitary and epidemiological station;
• permission from the fire inspectorate;
• certificates for the products from which you will cook;
• certificates for the products you produce;
• contracts with organizations for garbage removal, as well as for treating premises from cockroaches and mice;
• health records for all workers.

These documents must be received after a legal entity or individual entrepreneur has been registered and repairs have been made to the premises.

Equipment

For production in the first stages, it is better to purchase simple equipment at an affordable price.

High-quality Italian will cost hundreds of thousands of rubles and will increase the payback period of the business.

It can be purchased when business picks up and there is a steady flow of customers.

First of all you will need:

1. Dough mixer and dough forming machine. He makes bagels with a hole in the middle and then fries them in a deep fryer.
2. Special heated tables are needed to keep the baked goods from cooling while they are being glazed.
3. Products should be stored in a refrigerator.
4. The finished donuts will need to be laid out on 1-2 shelves.
5. You will also need knives, spoons, containers for icing, spatulas, and other small equipment.

Raw materials

For baking, you need to purchase quality products.

Main products you will need:

• flour,
• margarine,
• sugar,
• eggs,
• yeast,
• vegetable oil.

The range of products depends on the recipe. It is better to purchase them from wholesale companies.

Keep an eye on the expiration date - these products are not very long.

Workers

1. The main person in production is the technologist. He comes up with recipes and oversees the donut production process. The business plan should also take into account the chefs and their assistants who will decorate the donuts.
2. If you organize the sale on your own, you will need a salesperson.
3. A cleaner is also needed to keep the workshop clean.
4. The number of employees depends on the size of your production. If it is a small kiosk, then two people are enough to cook and sell. If you want to provide all the cafes in your city with your products, then it is worth hiring several cooks and assistants for them.
5. If the products are sold in stores, you will need a packer and a driver who will deliver the goods to retail outlets.

Implementation

You yourself must decide how you will sell your products:

1. Selling donuts in a shopping center. This could be a small section in a food court where you make and immediately sell donuts. Then you will need to include drinks and possibly other confectionery products in your range. There is no particular need to advertise your point; signs in the shopping center will suffice. Customers should be attracted to you by smiling staff, a delicious smell and a clean retail space.
2. Selling at a street kiosk. This option is more difficult because you need to find a place with high traffic and access to the power grid. You can manufacture products in one place and only sell them at a kiosk. The aroma of fresh baked goods should waft throughout the area so that people want to try the donuts themselves.
3. Wholesale sales to retail chains, cafes, restaurants. You can negotiate with stores to sell your baked goods. This option is attractive because you know exactly how much product you need to produce per day. You won't have leftovers to throw away. In addition, your workshop can be located in any area with the cheapest rent.

Budget

The specific calculation of the cost of opening a donut production shop depends on the city and your idea.

Here is the approximate amount of expenses (in rubles):

• rent – ​​30,000 per month;
• renovation of the premises - 100,000;
• employee salary – 100,000 per month;
• equipment – ​​300,000;
• raw materials – 100,000.

Total 400 thousand rubles for opening and 690 thousand for the first months of work.

The calculation is approximate, you need to look at the prices in your city and make a detailed one.

The simplest idea of ​​starting a donut business is to buy a franchise of an already established company.

You won't have to learn from your mistakes. The head office will provide ready-made schemes for the production and sale of products.

In contact with

In this material:

Food production is a very promising business: donuts, pies, and buns are inexpensive, and the costs of their production are minimal. It is important to establish sales of products; they can be sold through your own outlets, catering, and retail. Start by baking and selling donuts; if the first experience is successful, you can think about expanding production.

Pros of donut making

Homemade baked goods are always in demand. At the same time, not every housewife knows how to bake pies or buns. The entrepreneur’s task is to offer a tasty and inexpensive alternative that can be eaten at work or bought for tea at home.

Donuts as a business are an ideal option for an entrepreneur. Appetizing products made from soft yeast dough are inexpensive and accessible to almost everyone. They can be sold freshly baked, packaged and frozen, offering them as an affordable semi-finished product. The cost of the product is low, and thanks to a variety of additives, you can add interesting flavors to baked goods. Freshly baked donuts are sprinkled with powdered sugar, glazed with chocolate or fudge with original flavors, decorated with colored dragees, and filled with cream or jam. There are practically no limits to imagination; it all depends on consumer preferences.

From a consumer perspective, donuts also have many benefits. They are an excellent substitute for traditional snacks; they can be bought for future use, frozen and reheated for breakfast. An additional advantage is the affordable price and clear taste of yeast dough.

Where to begin

Before considering where and how to open a donut shop, carefully calculate the possible costs. It is necessary to draw up a detailed business plan, taking into account all expenses and expected income. Assess the purchasing capabilities of your audience and the availability of outlets offering baked goods and confectionery products.

Consider all bakeries, departments in supermarkets, coffee shops and cafes. The fewer catering establishments in the chosen area, the higher the chances of success. It is better to open donut production not in the city center, but in residential areas that are not spoiled by tasty and inexpensive baked goods. In your business plan, take into account the costs of advertising and promotion, as well as registration of a legal entity.

The costs of opening one small outlet are small, around 600 thousand rubles. A stationary kiosk with several tables will cost this amount. It is cheaper to equip a drive-thru shop; opening one will cost about 300 thousand rubles. It costs the same to organize a corner in a supermarket or on the territory of a food court. The price includes Russian-made equipment (deep fryer, dough mixer, dough proofer).

To increase the range, you will have to purchase additional equipment. A filling dispenser costs about 100 thousand rubles, and one installation is designed for a single type of filling. Buy equipment from manufacturers who provide connection, warranty service and replacement. Some companies offer free staff training, which can help you save a lot of money. Distributors are ready to share donut recipes and the intricacies of organizing production, don’t miss this opportunity. For greater savings, you can not buy equipment outright, but lease it with the right to later purchase it.

To service one point, 2 workers are needed, working in shifts. Accounting can be handled by an outsourced specialist. When organizing several points, you will need to attract a manager to supervise their work. The productivity of one point is from 150 donuts per hour.

Another activity option is opening a confectionery shop. Baked products can be sold through your own outlets or offered to other catering establishments and stores. The workshop requires a room of at least 100 m². In this area, you can organize production, a warehouse for raw materials, and a packaging line is located right there. When organizing a confectionery shop, there is no need to equip each point with proofing machines, dough mixers and deep fryers. Donuts are delivered frozen to the place of sale and heated in microwave ovens. For efficient delivery, vehicles are needed, their number depends on the number of points.

In a confectionery shop, it is more profitable to install a full cycle line or a mini-factory. The price of such equipment is about 500 thousand rubles, but the performance is much higher than that of small devices for kiosks. You will need a line for the production of paper boxes or plastic bags with your own logos.

Subtleties of implementation

Donuts can be sold through small mobile outlets, kiosks, and departments in stores. Frozen food in bags can be offered to retail chains. Another implementation option is cooperation with cafes, canteens and other catering establishments. By concluding a contract for constant supplies, a novice entrepreneur can significantly expand production.

To increase profitability, it is recommended to use several distribution channels at once. If you plan to work with retail, you can register your own trademark.

A profitable option is to produce the product under the store’s own brand. This technique is used by large retail chains. The contract guarantees a constant sales channel and significant turnover.

The downside of working with large chains is the minimum markup. The greatest profit comes from the production and sale of fresh products through mobile outlets or kiosks. To succeed, it is important to place them in high traffic areas. Donuts are an impulse product. To increase sales, the assortment should include hot and cold drinks, hot dogs and soft ice cream.

Such a point can be located not only in a store, but also in the territories of medical institutions, cinemas, educational and business centers. It is difficult to conclude a contract with such organizations, but reaching them guarantees stable sales and constantly growing profits.

Effective advertising

Select the target audience for targeted communication. The main buyers of donuts may be families with children, office workers, teenagers, and housewives who want to pamper their loved ones with homemade baked goods. All these groups need to be addressed with different messages. For successful promotion, it is better to hire a professional who will help you carry out a competent advertising campaign.

The most effective ways of promotion are distributing flyers and leaflets with a discount or bonus. For example, buyers of 10 donuts can receive a 10% discount or a gift box with a surprise donut. It is possible to collect cumulative points with subsequent distribution of prizes.

A very effective technique is co-branding with manufacturers of coffee, soft drinks and other related products. Cooperation with holiday agencies and other organizations interested in creative partners is possible. This approach will help you save on advertising and expand your product promotion opportunities.

There can be many ideas on how to open a donut shop and make money from baking. To begin with, you should open one experimental point and work out all the subtleties on it. The production of donuts only seems simple, but in fact, success depends on many reasons that must be taken into account at the start of the project.

The modern food market is simply overflowing with various kinds of fast foods that offer a quick snack on the go, replenishing the energy needed for productive work. You can buy hot dogs and hamburgers, or snack on shawarma, sushi, French fries, or sweets. The choice of drinks is also large, from banal tea to various cooling cocktails. The food market is presented in all its glory and in different aspects. But there is one area that novice businessmen, and even large companies, do not pay too much attention to. As you may have guessed, this is the production of donuts. It would seem that such a familiar sweetness to many has become little popular. But, as experience shows, there is a demand for donuts, and if you get serious about this business, you can bring your business to a pretty good level.

To start, you will need no more than $10,000, but this amount can be several times less, depending on the city and country where you are going to start your business. Profitability also cannot but attract. From the sale of one donut you can receive more than 100% profit. Are the numbers impressive? And this is not fantasy, this is the reality of the modern donut production market. Many fast food companies realize that the business is quite profitable, and begin to organize their own production. All this suggests that in the next few years the market will grow and we will see the popularity of donuts skyrocket. But you have a good chance to take your place in the sun, develop a client base, and establish yourself even before network companies get seriously involved in this area.

Article on the topic:

Today in this article we will talk about how to start a donut business. How much will you need to invest in the first months of business development, what should you pay attention to in order to reach self-sufficiency as quickly as possible. We will also tell you about the necessary equipment, and talk about the intricacies of implementing all your ideas regarding the development and advertising of your own business.

Documents required for doing business

Any business requires official registration. Therefore, before you start developing your business, buying equipment and choosing suitable premises, you must obtain certain permits. These include:

• Registration of an enterprise. As a rule, if you do not plan to create a large network selling donuts, and do not intend to attract investors to your business, then you can register an individual entrepreneur. Otherwise, if your plans include serious business development, then it is better to immediately register a legal entity, for example an LLC. But keep in mind that registering an LLC will entail some difficulties that an individual entrepreneur does not have (taxation, reporting, etc.)
• You also need to register with the tax service and choose a taxation system. Here, too, a lot depends on your profit, and on the chosen form of doing business. Most often, young entrepreneurs register individual entrepreneurs and choose a simplified taxation system.
• Conclusion of the SES. According to the requirements set by SanEpidemNadzor for this business, you can only work indoors, with water supply, sewerage and exhaust hood. Therefore, if you do not comply with all the requirements, you will not receive a work permit. Of course, if you look at many street bakeries, some of them do not have everything they need. But you don’t know what problems they encounter during inspections by regulatory authorities. It is better to do everything as specified in the sanitary standards and calmly develop your business.
• If you plan to install heating elements and cannot bake donuts without them, you will need to obtain permission from the fire department. This is not just a work permit, but a conclusion that states the fact that everything is normal and your premises in which baking will be carried out meets all safety standards.

Article on the topic:

No additional licenses or permits are required. But it is worth noting that in our country the legislation changes very often, and by the time you decide to open your business, something may have changed, and the legislator will decide to introduce additional measures, compliance with which will allow you to start this business. Therefore, rely on our article, but always study the latest information and the state of laws governing the opening and running of your own business.

Equipment needed for donut production

The choice of equipment depends on what kind of donuts you want to produce. Our advice is that you need to diversify your product range as much as possible, so the equipment must be appropriate. The main equipment that needs to be purchased includes:

• Apparatus for kneading dough. You can’t do everything manually, because donut production is profitable only when everything is put on a conveyor belt. Therefore, you definitely need a dough mixing machine.
• Apparatus for preparing preparations. As you know, all donuts are standard size, and differ only in filling and glaze. So, this size is made by a special machine that has different molds.
• Filling dispenser
• Apparatus for coating donuts with glaze
• Donut Baking Line

If you plan to open a small point and produce donuts on site, then compact devices such as APF are perfect for this business. The cost of such a “mini bakery” varies between 80-90 thousand rubles, and the capacity allows the production of up to 200 donuts per hour.

There is another street option - a mobile stall, which can be equipped for 150-300 thousand rubles. There are already a number of companies in Russia that provide services for equipping such stalls. They will supply everything you need, fully equip you, and the only thing left is to start producing and selling donuts.

Article on the topic:

Choosing a place to sell donuts

If we talk about choosing a location, then we need to focus on the fact that there are several different options for implementing this business.

• Stationary stalls and kiosks

The most standard way to sell donuts is a small stall or kiosk, which needs to be placed in a crowded place. As a rule, stalls only serve as a place for selling donuts, and production is moved somewhere outside the city limits in order to save on renting square meters. These stalls are most often located in crowded and well-traveled places: near metro stations, at bus and railway stations, in crowded places. The potential profit of your business directly depends on the right choice of location.

• Mobile points of sale

For mobile donut sales points, space is not so important. Although it is not, it is important, but you have the opportunity to choose it differently every day. If you see that trade in one place today is not going as well as yesterday, then you can move to a more crowded and suitable place. Mobile points are good because you have the opportunity to travel around the city and look for the best options.

• Donut shop

You can open a whole store, on the territory of which baking production facilities will be located. As a rule, such stores are also opened in crowded places, on central streets. It is best if the store is opened on a street where there are many cafes and various food establishments.

In any case, sales directly depend on the successful location of the point. And it should be in a very public place, with good traffic. Therefore, renting premises or land will not be cheap, but it will definitely pay off.

Article on the topic:

Advertising and business development

The good thing about donut production is that it does not require significant investment in advertising. In many of our articles devoted to opening and developing your own business, we said that advertising is an integral part of any business, without which the development of the business will either proceed slowly or stop altogether. But the production and sale of donuts is most likely an exception to the rule. The fragrant smell and attractive appearance of fresh baked goods are the most important advertising, which is hundreds of times more effective than any billboard or city light. Therefore, we will not give any special advice regarding advertising. The most important thing is to make a beautiful sign, an attractive display, and the right hood so that the aroma of baking donuts spreads hundreds of meters around your store or point of sale. Believe me, few people can pass by with indifference when glazed round pieces are “looking at” them, and an incredible smell reigns around.

It is also possible to develop your business in several ways:

• Opening of production and own sales point

The first, and most standard, is the production of donuts and selling them through your own points of sale. You can rent a room somewhere on the outskirts of the city and put all production facilities there. And on the busiest streets, open sales points where fresh baked goods are regularly delivered. How profitable is this? Here you need to calculate based on the cost of renting a square meter of premises for sale.

You don’t have to open a large production facility, but equip each location with a mini-bakery. This is also a great option that will always allow you to have the required amount of fresh donuts.

• Finding partners to sell donuts

As we said earlier, there is a demand for donuts, but not everyone can afford to open their own production. If you have good capacity, but daily sales at all points cannot fully load them, then you should think about finding partners who are ready to take your donuts for sale. Simply put, you will act as a wholesale seller of finished products. Offer your products to shops, confectionery shops, various coffee shops and tea establishments. For partners you can give a 20-30% discount on the retail price. Let's say you sell a donut for 10 rubles, and with wholesale supplies you can easily reduce the price to 7 rubles. for one piece. There will be benefits for you, because additional sources of profit will appear, and for sellers, because they will satisfy the demand of their customers. Well, here you need to take into account one fact - donuts will have to be delivered every day, or even several times a day (in the morning, before opening, and in the afternoon). A donut is a product that is in demand when it is fresh, soft, and flavorful. If it sits on the display for a couple of days, it will completely lose its presentation, and it is unlikely that anyone will buy it.

• Opening your own coffee shop

Donuts can be sold not only at standard points of sale, but also through various coffee shops, where they will be served as an addition to tea, coffee or other hot drinks. This development path is followed by large investors who have large production and various distribution points for donuts. They make many product options, experiment with fillings and glazes, create bright displays that you can’t take your eyes off, and the desire to buy something comes naturally.

Article on the topic:

Business plan for donut production

And at the end of our article, I would like to present a real business plan for a donut production company. The business opened in Kursk, and involved the production of donuts, with further sales through its own outlet and through partner stores.

The company included a production workshop measuring 100 square meters and a kiosk where products were sold. The workshop was located on the outskirts of the city, and the kiosk was placed near the bus station, at one of the public transport stops.

Main costs:

Equipment for the production workshop:

• rental of premises – 200 thousand rubles per year;
• line for the production of donuts – 1,500 thousand rubles;
• refrigeration equipment – ​​120 thousand rubles;
• Raw materials – 180 thousand rubles/month, i.e. 2,160 thousand rubles per year;

Total: 3,980 thousand rubles.

Equipment for point of sale:

• microwave oven – 1 pc. 6 thousand rubles;
• furniture (table and chair) – 1 piece. 4 thousand rubles;
• kiosk 6 m2 – 1 pc. 150 thousand rubles;
• electricity and water supply – 10 thousand rubles;
• cost of goods (donuts at production price) 9 thousand rubles/month, i.e. 108 thousand rubles per year;

Total: 170 thousand rubles.

Article on the topic:

Profit of this business

It was planned to sell 100 donuts a day for 10 rubles through our own point of sale. a piece. One point would bring in 30,000 rubles per month, or 360,000 rubles per year. It was planned to sell 5,500 donuts per day through retail outlets. Such volumes are realistic if you pre-conclude long-term contracts for daily supplies of fresh baked goods.

The wholesale selling price of a donut was 8 rubles. This means that the daily profit under the contracts will be 44,000 rubles, or almost 16 million rubles per year. But from this amount you need to subtract the costs of depreciation of equipment, wages for workers, raw materials, and delivery of goods to points. Also, do not forget about the tax rate, which is 15% of profit.

If things go well, a donut business can pay off in the first year of operation. If you are lucky, you will take a good place and will not face competition, then there is a chance to reach the breakeven point after six months of work. In any case, this is a promising and profitable business that will be in demand for a very long time.