The name of beauty salons and hairdressing salons gives an idea of the clients, the values of the company, and the imagination of the owners. Also, a competent nomination will help to avoid repeated nomination, when in everyday life a shorter and more convenient one is used instead of the official name.
The name of the beauty salon is chosen not by the owner, but by the audience
Before you come up with an original name for a hairdressing salon or salon, keep in mind that first of all you need to determine your target audience. This is what you need to focus on when choosing a name for your business. How? Formulate for yourself two adjectives that will characterize the ideal salon for your chosen audience. For example, “elite and expensive” or “modern and affordable”. Check everything in practice: ask 5-7 people belonging to the target audience of the future salon about which salons they go to, what an ideal beauty salon looks like to them, what plays a role in choosing a salon, ask them to describe their trip to the salon. Your task is to extract the maximum amount of information from live communication and, having highlighted what the person focuses on in his story, formulate the main criteria (1-2).
Before choosing a name, you should think about how much you are going to expand: since if you plan to sell a franchise, create a large network of salons, or register a trademark, then you need to take into account the presence of analogues of registered trademarks, because patents are given only to unique names.
What to name a beauty salon to attract success?
The next step is to show all your creativity and create a list that includes the maximum number of name options. What to name a beauty salon to attract success? Make a point of not using unpronounceable names or names with opaque semantics. Of course, if you are opening a beauty salon for Hare Krishna followers, then you can call it “Parabrahman” or “Upanshida”, but you must understand that for the rest of the population the name of the beauty salon (as well as the fact that this is a salon, not a spice store or oriental clothing) will remain a mystery. Moreover, it should be easy to write so that, for example, when entering the name of a salon into a search engine, the client does not make a mistake, and the search engine returns a link to your website without failure. If it is important to have a domain that 100% matches the name, then do not forget to check whether the domain with that name is available.
About 70% of the names of popular brands consist of one word, and most often these are invented words-neologisms.
Once you've gone through a list of titles and identifying key characteristics, reach out to your target audience again. Ask them to correlate the names you came up with for a beauty salon or hairdresser with those characteristics that you have identified as key for a future salon on a scale from -10 to 10. Draw a graph with two axes (two criteria), in which each name will be on a certain mark, and the ideal name will occupy the 10:10 coordinate.
4 “NOT” in the names of beauty salons and hairdressing salons
- you should not take the name of an already existing popular salon, unless this is a conscious step to copy the brand;
- do not use very common everyday non-game words if this is not part of your concept;
- do not use popular prefixes: luxury, premium, economy, “simple”, “super”, vip - their use in the name does not determine the class of the cabin;
- be careful with provocative names.
You will need
- - Telephone directory to find out which beauty salons are in your locality
- - Collections of myths and legends
- - Dictionary of foreign words
- - Pens and paper for brainstorming
Instructions
Wonderful myths.
It is advisable that the name of the heroine of a myth, legend or real historical era be well known. "Cleopatra", "Aphrodite", "Athena" - these are the most typical. But you can open collections on the myths of Greece, Egypt, India (especially if the salon uses Ayurvedic cosmetics and Indian motifs are chosen in the interior design) and look for a positive heroine. Her name should be quite euphonious and short. But we must take into account the context. If the heroine was soft, feminine, beautiful, then her name will be heard. Calling the salon Medea, Lamia or Hecate is not very appropriate.
Foreign words.
Common languages are French or Italian. The names, due to their melody, fit well on the ear. This is a fairly common technique when there are no other options, and the target audience is quite wide; implies the middle class, the wealthy, the young, and ladies of an elegant age. A good name consists of one word, or does not break up intonationally. But here it is important not to go too far with pathos. If the beauty salon is located in a region with a characteristic local dialect, then “La belle dame” will sound like “Lyabeldam”, and “toujours” will turn into “tunic”.
The world of high fashion.
In this semantic basket you can place words such as “fashion”, “trendy”, “style”. Or: “glamour”, “socialite”, “high style”. By raising the bar, the salon owner sometimes risks his reputation. After all, in a salon with such an elaborate name as Dolce SPA there cannot be peeled linoleum.
Discreet and neat.
This includes female names (Alyonushka, Anastasia, Helen, Nancy), and names of flowers (orchid, rose, lily), and definitions of beautiful women (beauty, cutie, enchantress). Salons are often called more abstract: “Visit”, “Magic”. Neutral phrases such as “The Magic of Beauty”, “First Lady”, “Beautiful People” are also common. These are typical names for typical salons whose owners belong to the world of small and small businesses. They sound appropriate, have been tested by the target group and do not cause rejection. From the same category there are long names “Beauty Studio from..”, “Grace Laboratory from...” and so on.
Originality
If a beauty salon is not only three rooms, a hair salon and a solarium, but also some interesting attraction, then you should think about a catchy and even hooligan name that focuses on the original service. Let's say the salon focuses on services. There are modern devices, medicinal cosmetics, and you can get a pedicure using fish. It’s quite possible to take a risk, call the salon “Legs” and make a motto like: “We know everything about your legs”? In this case, the influx of seasonal clients is guaranteed. After all, from the end of February, women begin to think about open summer, and therefore about foot care. In this case, going to the salon is the same as going to the doctor. Only nicer.
Excellent reputation, customer recognition and limitless success of the salon? Of course it is possible! You just need to competently take the first step on the path to a “beautiful business”. What to call The options are very diverse, however, the choice of owners does not always stop at the most suitable one. And this is not surprising, because for absolute success it is necessary to take into account many factors, which are described in detail in the article.
The theoretical aspect is the basis for a wise choice
The creativity and brightness of the name of a beauty studio are undoubtedly the most important factors in its success. Nevertheless, the theoretical aspect of the issue plays a significant role, because it is the rules that allow you to avoid mistakes and absurd situations in the future. These requirements include:
- Absolute adequacy, which presupposes the exclusion of pretentiousness.
- Associativity, which helps to clearly explain to society the nature of the services provided. When reading the name, people should understand that they are dealing with the beauty industry.
- Vitality, which gives the name special brightness and modernity. What to call It is necessary to exclude outdated words, as well as neologisms.
- Functionality that allows the name to work through its absolute understanding by clients.
- Ease of pronunciation, which involves a successful combination of three components: readability, flexibility (the ability to change grammatically, for example, incline) and pleasant sound (exclusion of a large number of hissing and whistling consonants, their even alternation with vowels).
- Non-triviality, equivalent to the eradication of banalities in the formation of a name, because they are not capable of performing even the most standard functions (for example, advertising and distinctiveness).
- Literacy is an indisputable factor. Exclusion of non-standard names if they may be perceived by society as a linguistic error.
What is the name of the beauty salon? Directional Determination
Today, visitors to beauty studios are especially demanding, which is why when opening a salon, you should think through all the elements down to the smallest detail. As it turned out, the capital of Russia has more than 600 establishments in this area of various levels. Luxury salons, as well as structures that are small in terms of their scale, can boast a wide variety of names, but the problem is that their sound is not always advantageous. In addition, the owners of beauty industry establishments do not follow the above rules very often, which is very sad.
It must be remembered that the name is a significant part of the institution’s image, which forms a competent advertising image that determines the success of the structure’s promotion on the market. What to call The list of names known in the world of style today is very rich. However, quantity and quality are completely different things, so you should try hard to achieve a successful result. Thus, the first point in establishing the name of a studio is to determine its focus in accordance with the character and interior of the establishment. Below are the most popular methods regarding the formation of names of beauty salons.
Forming the name of the studio in accordance with the factor of interaction of personal energy with the energy of the surrounding world is a smart decision, because thanks to this science, not only small structures are created, but also businesses are successfully conducted, and entire cities are built. This is why the fashion for Feng Shui is still relevant today, even though the trend arose back in the 19th century.
The central “trick” in the formation of the name of a beauty salon according to Feng Shui is the help of relatives, friends or loved ones who wish only goodness and prosperity to the owner of the establishment. The chosen one must propose a name, guided by the voice of his heart. This way, this name will be filled with a bright meaning and will ultimately bring the establishment, as well as its owner, unsurpassed success and popularity in society through positive energy from a loved one. The name of the salon, which serves as a kind of mantra, should be easy to pronounce and understandable in meaning - and then the positive energy will do its job.
Women's names to attract light energy
What is the name of the beauty salon? From the previous chapter comes the original idea of forming a studio name, developed in accordance with the standards of energy force. Business owners often underestimate the advertising potential of female names, but in vain, because it is the fair sex who create an incredible flow of energy that positively influences various aspects of life. So, if you direct this energy to a beauty studio by giving it a female name, the establishment will most likely experience success and public popularity, which is the ultimate goal of its activities.
Naturally, foreign female names such as Christy, Kathleen, Adele, Josephine, Julia and others are more often found as salon names. Nevertheless, there are known cases of using Russian names: Olga, Nadezhda, Lyubov, and so on. What should you call the beauty salon for the young businesswoman Lyudmila? Of course, in your own name! And there is nothing shameful in this - as long as the soul rejoices!
Mythology and literature are excellent choices
Do you endlessly love the name of a certain literary hero or mythological character? Then, without hesitation, you should correlate it with the rules given in the first section and, if appropriate, equip a new beauty salon with it! The fact is that such a name will evoke a number of associations in society, which will draw their interest on a subconscious level. This will serve as a wonderful advertising move, and therefore increase the number of customers.
It is important that when correlating a name with literary or mythological characters, one should take into account a number of nuances regarding the use of lexical material that are hidden. That is, such names as “Adam and Eve”, “The Little Mermaid”, “Beauty and the Beast”, “Abel” and so on are inappropriate. What you can name It should be remembered that the emotional connotation of the chosen name should be positive. Thus, the extremely sad image of the Little Mermaid from Andersen’s work is unlikely to serve as a benevolent element. Salon clients will definitely remember how another lady got the prince charming. But the names “Aphrodite”, “Psyche” or “Elena the Beautiful” will serve as successful options, because they carry so much beauty and tenderness!
Foreign words - a modern solution
Today, owners of new beauty studios increasingly prefer the use of foreign words in the names of structures. “Beauty”, “Barber”, “Couafure” in translation sound like “Beauty”, “Barber”, “Hairstyle” and often cause a strange public reaction, however, this practice is widespread in big cities. It should be noted that foreign equivalents of Russian terms must be selected with great care, because the likelihood of making a lexical error is extremely high, which could ultimately become a huge failure for the beauty studio. That is why owners of new salons often avoid this situation by adding a second word to the name: “Nail-Studio”, “Nail-Beauty” and the like.
When forming the name of an establishment, every business owner must remember one of the traditional rules of advertising: in no case should visitors be perplexed. Therefore, if you are not fully informed about this, but have a great desire to add a foreign touch to the picture of your salon, you should turn to professionals in the field of English (or other) language. Among the unfortunate and even funny names we can highlight “Elephant Line”, which translates as “Light Elephant” or “Easy Elephant”, or “Moon Line” (“Moon Line”), which English experts will not understand. Ridiculous and funny, isn't it?
Geography as a guest of honor in the beauty field
Another practice that is very common today is the interconnection of a beauty salon with its geographical location or giving the studio the flavor of a fundamentally different country. In the first case, everything is extremely clear: “Salon on Bronnaya”, “Beauty Studio on Petrovka” serve as informative names that speak of the prestige of the salon, which is determined by the popularity of a particular area or even city. It should be noted that this tool for attracting clients only applies to indigenous residents of a particular area who are well versed in the relevant territory. But in relation to the non-resident population, the advertising potential of the marketing ploy in question, unfortunately, is equal to zero.
In the second case, giving the establishment a foreign flavor is only appropriate if the interior is completely furnished in a certain style. For example, beauty salon owners often choose an oriental or Greek atmosphere for their studio. Thus, an appropriate name will certainly occupy a winning position.
Simplicity or complicated names?
Any person encounters a mass of brands every 12 seconds. No more than ten linger in his memory, and right away he will tell you a maximum of two. Therefore, to come up with a name for, you will need to conduct marketing and linguistic research. A good name for promoting a business is as important as a bright logo or a successful advertising campaign.
Why is an original name needed?
To stand out from competitors and arouse customer interest. The salon's name is transmitted through a huge number of channels; if it is not linked to market positions, you will lose an important channel for brand promotion.
Main mistakes:
- Wrong associations. The name makes the first impression, so it should be clear. When choosing options, put yourself in the client's shoes. He should understand the direction of your salon’s activities. This will cut off the non-target audience and support correct positioning;
- Lack of meaning. Ask yourself what your business is. An “economy+” hairdressing salon, which has a fashionable name “A La Lounge”, located in a disadvantaged area, is likely to cause rejection among clients. The name of the salon should reflect its concept. Current clients are pragmatic people. The higher the level of the salon, the less “fairy-tale” names you use;
- Difficulty of perception. A creative but complex name will not evoke emotion in most people. Now the trend is to simplify as much as possible. Advertisers are also wary of abbreviations. Chamber of Commerce and Industry, Russian Orthodox Church, KMK and others sound impersonal;
- Lack of trademark registration. If you promote an unregistered brand, you are digging a hole for yourself;
- Using cheap doubles. These are modified names of famous brands. Reception is effective only in the short term. For most people, such copying causes negative emotions.
A successful name for a beauty salon sounds euphonious, remains in the memory of clients, is closely associated with the object of the name and has several meanings. The name should not evoke associations that are unpleasant to the target audience or inconsistent with the market position of the business.
It is known that every sound has a specific meaning, and letters and words are perceived differently by people:
- The sound [o] is colder than [a] and larger compared to [i];
- [р] sounds more dynamic [ш];
- The sound [l] is perceived as salty;
- Women like words with [p] and [m];
- [and] is recognized as a male sexual stimulant.
Each locality and people has its own set of sounds. The Chinese language has a lot of [q], which is associated with integrity and steadfastness. The Volga region is characterized by “Okanye”, the residents of Moscow - “Akanye”. Consider the psychological characteristics of sound perception for each area.
How to choose it yourself
The development of the name takes place in several stages:
- Marketing research - studying your consumer, competitors' names, customer perception of the name.
- Linguistic research - selection of variants of names based on techniques and their subsequent semantic analysis with analysis of euphony.
- Project management - development of a plan, selection of a team, generation of various ideas, analysis and expert assessment, organization of trademark registration, completion.
- Legal work - checking the chosen name for patent purity, registering a brand.
The name of the salon should identify it among its competitors, highlight its features and advantages, and also provide primary information to the target audience:
To promote your business on the Internet, you should register your domain in the RU zone. This is the name by which the salon will be found online. It should be associated with your activities, be heard and easily remembered.
When creating domains, it is necessary that the chosen name is free and does not represent a categorical word. But if it differs from an existing one by 1-2 sounds or letters, registration may be denied.
A couple of tips:
- Use the “matryoshka” principle. If you want to use the categorical word “tea” in the name, come up with phonetic associations for it - “TEAPOTS”, “BAHTEA”;
- Give the domain a tail or double the name. Adding prepositions, conjunctions, particles, abstract words will make the name brighter;
- Use dots and dashes. WORD-SHOP looks much more elegant compared to WORDSHOP;
- Come up with a rhythmic name or use rhymes. “SamSamych”, “DOMOMAMA”, “ZINGIZI” sounds beautiful and easy to remember;
- Play with words. See how the invented names are read backwards. From "Parent" comes the original "LETIDOR";
- Use creative techniques. If you need to register a one-syllable name, make a decoding for it. This is better perceived by the consumer.
Every year it becomes more and more difficult to come up with names. To pick up ideas, you can look at the names of your Western colleagues. The beauty industry there is well developed, so everything has long been invented.
How the professionals do it
They make a list of several hundred words with phrases and work through each of them. If the name is good, then it is:
- Easy to remember;
- Stands out among competitors;
- Connects in the minds of the consumer with the services offered;
- Meets the buyer's expectations and does not cause negativity;
- It has potential - it allows you to enter the international market and increase the product range;
- Used in communication between consumers.
Examples for clarity:
| Criterion | Good name | Bad name |
|---|---|---|
| Simple Memorability | Chain of pharmacies "Neboleyka" | UZ named after S. V. Kirov - Faculty of Federal State Unitary Enterprise named after. P. A. Koroleva" |
| Reflection of business direction | Children's goods store "World of Toys" | Children's goods store "Fartovy" |
| Compliance with Russian legislation | Dance studio "CENTAUR", exotic confectionery "Eastern weaknesses" | “Stars of Thailand”, “Russian Cola”, “Bloody Dawn” |
| Uniqueness of the name | Beauty salon "Maestro" | Hairdresser "Victoria" |
| Conciseness | Skat LLC | OJSC NTP "Promtorgstroy" |
| Lack of negativism | Hairdressing salon “Diva”, Beauty Studio “Harmony”, nail bar “Exclusive” | Barbershop “Unique”, hair salon “Gorgona” |
| Semantic multidimensionality | Yandex (yet another indexer), ICQ (I seek you) | Blue Water, Baltic Bank |
| Matching location and concept | Hotel complex "House Verde", located in a park area | The “Planet of Strollers” store, located on an area of 10 sq. m. |
| Consumer clarity | Beauty salon "Accent" | Freyr grocery store |
| Use of foreign borrowed words | iRazbil Service Center | Clothing brand Doggy Style |
Before choosing your final option, check for possible negative associations. This way you won’t lose clients who will refuse to use the salon’s services just because they don’t like the name.
The invented name must be checked for uniqueness, and the trademark must be registered with the Federal Institute of Industrial Property. This can be done independently or through patent attorneys. The procedure involves filing an application and paying a state fee. The total period for providing the service is 18 months. and 2 weeks.
You can check the name for uniqueness yourself using the free services RF-Patent.rf, Znakoved. The response after sending the request comes within 1 hour.
Who to order from
These are freelance exchanges, online generators or specialized companies. The advantage of the first option is that you set the royalty amount for the title yourself. If you don’t know how to come up with a name at all, use online generators. They save time and help you come up with ideas.
Specialized companies deal with naming professionally. Prices for their services range from several tens to several hundred thousand rubles per project. Some companies set naming prices based on the level of the client, explaining this by the fact that large regional companies have a wider range of marketing tasks compared to a small store. This means a different level of specialists will be required.
Regardless of whose services you use, draw up a technical specification or brief indicating the following characteristics:
- General information about the business;
- Factors that you think influence the purchase;
- Methods of distributing the service;
- Market characteristics (competition, prices);
- Descriptions of the target audience;
- Communication properties of services;
- Special requirements - the number of words in the title, association, in French, English or Russian;
- Evaluation criteria - ease of memorization or pronunciation, euphony, advertising ability.
Professional companies approach work more individually. They help draw up a brief, take into account all the customer’s wishes and closely cooperate at every stage.
How to put it into practice
The easiest way is to name the salon by your own name (hair salon “Victoria”, beauty studio “Irina”). With this approach, it is impossible to stand out among competitors. Especially if the name is common.
An equally popular method is to use surnames with generic names:
- TD "Shustov";
- Hilton hotel chain;
- Factory "A. Korkunov";
- Kaspersky Lab.
Here, the image of the establishment itself directly depends on the reputation of the owner, and in the future your business should be continued by descendants.
Patronyms also fit well into names:
- Construction supplies store "Mikhalych";
- LLC KF "Semenovna";
- Abrasive plant Ilyich.
Names with patronymics are distinguished by their familiar attitude towards the client. But for the domestic consumer they are understandable and pleasant.
Take literary, mythological and historical male or female names into service:
- Gun shop "Artemis";
- Hairdressing salon "Vasilisa the Beautiful";
- TD "Veles";
- "Brewery named after Stepan Razin."
Nicknames and nicknames are based on a legend. For example, the name of the musical group “Kukryniksy” appeared on behalf of a group of Soviet artists. This approach is quite specific, so there is always a risk of failure.
Anthroponyms-hyperonyms imply the use of nationalities, titles - restaurant "Monarch", private enterprise "Emperor". Toponyms consist of the names of rivers, lakes, cities, villages, natural objects (Cafe "Everest", GC "Saturn"). Geological terms, zoonyms and planonyms are used in naming - Crystal Group of Companies, Orchid LLC.
A well-chosen combination of sounds can create a strong image. To do this, they use the repetition of identical or homogeneous consonants (KitKat, Chupa-Chups), as well as the replacement of symbols from one language to another (Apple - “Apple Rus”).
Naming tropics are rhetorical figures with a figurative meaning. This technique allows you to create certain images in the consumer’s mind:
- Identities - online store of intimate goods “Point G”;
- Adjacent - funeral services agency "Eternity";
- Similarities - express delivery services “Faster than the Wind”, “Malysh” store;
- Contrast - “Green-Eyed Taxi”, “Hot Ice” skating rink.
The name may represent a fundamentally new word. To do this, they add suffixes with prefixes, combine several words, transfer one part of speech to another, or combine all options - “Promtekhsnab”, “Eksmo” publishing house, the abbreviation IKEA.
Conclusion
Naming is a whole science. If you want a good name for your business, don’t skimp and turn to professionals. You can spend your personal time, but it’s not a fact that it will turn out well. The mistakes made in naming are primarily strategic. A successful name is not made quickly. It takes up to 20 days to develop a company name.
A name that generates income and profit is rather an invention of marketers. This is just part of many steps that ultimately make a salon successful.