How to open a cleaning company from scratch - a step-by-step guide. How to open a cleaning company from scratch. Cleaning service. What does a cleaning company do?

This article will discuss how to open a cleaning company from scratch step by step.

To begin with, having registered a business (individual entrepreneur or LLC) with the tax office, you should begin to study:

  • target market;
  • work of competing companies.

What do you need to open a cleaning company? You need to decide who to provide services to:

  • commercial organizations;
  • for private individuals (washing floors, windows, walls, dust control).

More profitable work for legal entities is servicing various industrial buildings, warehouses, and offices. There are fewer private clients (usually quite rich people, or single men busy with work), in addition, the profit here is less. But the first option is more complicated; it will also require more investment.

Cleaning happens:

  • one-time (including capital, including after repairs);
  • daily;
  • specialized (carpet cleaning, etc.).

So, it’s roughly clear how to open a cleaning company business. It is advisable to choose one direction, gradually expanding the scope of your activities. Gradually, a fairly large customer base will be developed. It is necessary to take into account the presence of competition - other companies providing the same services. To begin with, it is recommended to study the activities of companies in this field: the list of services provided, prices, experience in the cleaning market. After this, you need to create a list of services provided, select suitable target objects, think over a business strategy, and resolve the issue of prices, which will allow you to get more profitable clients. You will need to open an Internet page or website with a detailed description of the company’s services (IP) and contact information. It is quite appropriate to advertise on television - it will pay off in just a couple of weeks - a month. Promotion through print media will be even cheaper. The creation of a website must be entrusted to professionals who can create an online cleaning order form. All this will allow you to quickly find new customers. Now it’s roughly clear where to start a cleaning business.

Step one– registering a business, determining the services provided, studying the work of clients, creating a website.

Cleaning company staff

Recruitment

The next stage is personnel selection and training. Employees must be selected carefully because this determines the company's image, customer experience and, ultimately, the income generated. Recommendations from friends or advertisements are suitable for hiring employees. When the recruitment is completed, the employer teaches the cleaners how to properly use modern equipment and detergents, and conducts training. Hiring, training, and control of work can easily be delegated to the manager. Customer requests are accepted by the employer himself or found by a dispatcher.

In total, several groups of employees will be required. Cleaning is better done by women, so teams should be formed of four women aged 25–50 years; the foreman can be a man who can carry heavy loads and move heavy objects. Let the dispatcher take orders. A driver is needed to deliver the work group to the site. A large company will need a director, an accountant, a secretary, and shift supervisors. Personnel turnover is quite likely, especially among cleaners, since this job is not prestigious, and not everyone is able to hold on to it. In addition, for a small payment it is difficult to find decent employees who are not prone to theft (and this is very important, since it determines the reputation of the company). It is recommended to enter into material value agreements with the cleaners. Some companies pay for work in the form of a salary, sometimes it is a percentage of the order amount (usually about 20%).

Initially, it is recommended to hire a minimum of employees and perform administrative functions yourself. This will reduce expenses at first and reduce the payback period. Further, the number of people can be increased depending on the actual size of orders. And if the demand for services increases sharply for a certain period, it is possible to resort to outstaffing - hiring third-party personnel.

The cleaning business starts with people. When searching for them, you need to pay attention, first of all, to having sufficient work experience (maids, cleaners), skills in handling equipment, inventory, benevolence, neatness, pleasant appearance, modesty, and ability to behave, especially if you have to clean the properties of private clients. If the skills are not enough, it is advisable to further train the staff. Inexperienced cleaners need to clearly and in detail explain the principles of organizing modern cleaning. Training is possible independently by the supervisor, or it must be referred to special courses.


Equipment

When preparing to open a cleaning agency, you should purchase everything you need to carry out your activities:

  • professional vacuum cleaner;
  • battery-powered and corded scrubber dryers;
  • carpet hair dryer;
  • various small equipment;
  • detergents, cleaning products;
  • garbage bags;
  • office equipment.

Most likely, you will need a car (it is better to buy a minibus or several). It should be noted: everything must be of excellent quality, especially since there will probably be orders for cleaning upholstered furniture and carpets, but they are not cheap and require careful handling. It is advisable to purchase products from well-known Western brands. Here's a quick look at how to start a cleaning company from scratch. It is important to foresee all this in advance, before opening the office. If you study the necessary information in detail, think through the nuances of the work, it will be much easier to act later. For example, in a shopping center, the shoes of people who come there in winter leave behind chemicals that are used to sprinkle the city streets. If they are not removed in a timely manner, parquet and marble coverings will become unusable. This can be prevented by treating the floors with solutions at night, and during the day you need to remove any emerging dirt. This is a whole science; before starting an activity, the entrepreneur needs to carefully study it, then explain these nuances to the operating personnel.

Cleaning service

Business plan

Before starting a business, a cleaning company must think through a business plan. Without it, successful activity is impossible. You will need to detail expenses and estimated income. In principle, the cleaning industry is not complicated, the risks are minimal, and no special investments are required. It is necessary to officially register (tax, pension fund) and maintain reports. Most likely, you will need office space, and for it - permission from Rospotrebnadzor and firefighters. There are enough rooms for equipment, a reception area, and a locker room. Of course, you need a business plan from scratch for a cleaning company. It is important to ensure high-quality communications (cell and landline phones, the Internet) in order to accept orders on time and resolve emerging problems with employees and customers.

What is a cleaning company as a business? This is a staff of employees, rented or purchased office space, a set of equipment, inventory, and a valid viable business plan. It's simple. The cost calculation is approximately as follows:

400,000 - equipment, inventory, detergents;
100,000 – office equipment, computer, furniture;
300,000 – motor transport and fuels and lubricants;
20,000 – advertising expenses;
300,000 - advertising company
10,000 - working capital;
50,000 – rental of premises
50,000 - wages to employees;
5,000 – utilities.

Total 1,235,000 rubles.

Cleaning service

Income

In the calculations of income and expenses, they reflect all the little things and try to predict the demand for the service. So, primary expenses will amount to 1,235,000 rubles. In the future, expenses will decrease; they will be approximately 180,000 rubles. per month.

Income is described approximately like this: let the cost of cleaning 1 “square” of area be approximately 25 rubles. There are daily orders - good, that means when you take on 500 sq. m. m, the revenue will be 12.5 thousand rubles. (in a month – already 375 thousand “wooden”). Taking into account expenses, the income will be almost 200 thousand rubles. This is an approximate business plan for a cleaning company with calculations. Be sure to indicate income, expenses, and approximate payback periods. When setting prices and choosing a pricing policy, you should take into account how much consumers of services are willing to pay, and take into account the cost of cleaning from numerous competing companies. If you wish, you can always find examples on the global network in which everything is described in more detail. There you can download a business plan for a cleaning company for free. There are more than enough examples on the Internet. You will need to carefully study them and draw conclusions for yourself. In any case, you should pay primary attention to such an indicator as the profitability of the cleaning company and think through everything carefully so as not to end up losing. Being a winner in practice is not as easy and quick as it seems. You should pay attention to this.

By properly organizing a cleaning business from scratch, you will be able to recoup your investment fairly quickly (a little over six months). Compared to production, it is much more profitable, and you don’t have to wait years for a return on your investment. In addition, there is no threat of a financial crisis.


What's next?

What does a cleaning company do? Cleaning of offices, retail spaces, apartments, private houses, industrial premises. In order to effectively develop a company and attract the attention of potential clients, you need to find your own characteristics in the “pure business”, some kind of zest. It is also important to plan your work effectively. It is recommended to focus on long-term cooperation with customers. The company will be able to earn credibility through the quality of its cleaning. Having gained a reputation, you need to maintain it and constantly improve. Additional services can be gradually introduced. Cleaning services include, in addition to the actual cleaning, dry cleaning of upholstered furniture, washing bedspreads, washing windows, facades, stoves, refrigerators, garbage removal, and disinfection. As a result, there will be more clients, although costs will also increase. To ensure savings, it is recommended to rent a not very large office.

It is important to understand that there are possible pitfalls, but you will have to work without interruptions, immediately solve any problems, and maintain the trust of clients (for example, if they are regular, it will be useful to send them greeting cards for holidays and birthdays). So you will need to constantly improve in the areas of marketing and psychology. Employees will have to undergo regular training. They must be able to communicate with clients. Over time, positive recommendations will appear, which are akin to advertising. A cleaning company is a constant struggle for clients. By organizing everything correctly, you will be able to achieve success and profit.


Conclusion

So, the article addresses the question of what a cleaning company is. First of all, these are personnel and a certain organizational structure. In addition, there must be an office, utility rooms, inventory, and necessary equipment. And of course, starting work is impossible without drawing up a business plan, which calculates:

  • expenses
  • income
  • profitability.

What are cleaning services? They can be basic (actual cleaning in a house, apartment, office, industrial enterprise) and additional (carpet cleaning, garbage removal). The list of services varies, and here the management itself chooses what to give preference to. In any case, you need to think through everything carefully, purchase equipment, inventory, select and train employees. Only then can you be sure that the services are provided with sufficient quality, and the client will also be satisfied.

In this material:

A cleaning company, whose business plan from scratch involves certain investments at the start, is in demand in today's services market. The increasing division of labor and concern for their own health is forcing office plankton to turn to the services provided by a cleaning company. And this is correct, because professional staff, using special tools and devices, will do in a short period of time what office workers will not be able to do.

Why is the demand for these services increasing?

Skeptics will believe that in the office, employees can clean themselves if necessary. But it often happens that there are staff in the room, the management forces them to clean up after themselves, but very quickly the carpet becomes covered with dirt, dust, dirt and cobwebs under the table, cabinet and radiators are not cleaned, and a persistent unpleasant smell appears in the room. It only takes a week of not cleaning a room before it becomes unpleasant to enter.

The management has faced this problem more than once, so it tries to allocate funds for the services provided by the cleaning company. Moreover, a poorly cleaned room becomes a source of pathogenic bacteria, especially if strangers constantly enter the room. Therefore, a regularly cleaned office reduces staff illness and production losses. Finally, when the room smells fresh, it’s pleasant and easy to breathe, the staff’s productivity increases. The agency does not so much provide services to restore order, but is directly involved in increasing the efficiency of labor at the enterprise and, as a result, increasing its profitability.

Where to begin?

How to open a cleaning company from scratch? We will have to purchase equipment, equipment, hire and train personnel.

The first thing you need to decide is the need for an office. Potential clients will not go to the company's office. They dial a phone number, inquire about the type of services and their cost, and place an order.

To do this, you can put an operator on your home phone. But you will need a room to dry equipment, a floor scrubber, and store all these products for production. This could be some small office of 15 square meters. m, the rental of which will cost 10-12 thousand rubles. per month.

Organizing a business from scratch is not easy; it will require a lot of effort and financial investment. Reception of personnel can also be carried out on neutral territory.

To do this, you can advertise for a job, collect applications from applicants over the phone, set one day for an interview and conduct it in one of the offices of the business center, which is rented for half a day.

If you can somehow manage without a good office and if you have a good garage, that will be enough, then without professional cleaning equipment for this project it will be impossible to get positive reviews and regular customers.

Office workers can also wipe off the dust with a rag, but it doesn’t make it much cleaner. The cleaning equipment set includes:

  • professional vacuum cleaner - 14-20 thousand rubles;
  • a flat mop, a modern analogue of a mop and broom, costing 1.2-1.7 thousand rubles;
  • a trolley with a wringer, equipped with a net for containers with solutions and a bag for collecting garbage, costing about 6-7 thousand rubles;
  • window cleaning kit - 2.3-2.7 thousand rubles;
  • scraper for removing adhered dirt - 420-480 rubles;
  • napkins for wiping dust - 180-250 rubles.

The cleaning business requires that every cleaner be equipped with this kit, costing 24-32 thousand rubles.

If you plan to clean shopping centers or other large premises, you need to plan in your business plan the purchase of a floor scrubber, which will cost at least 80 thousand rubles. The cost of good models reaches 450-500 thousand rubles. But such equipment replaces the work of several employees of a cleaning agency, speeds up the cleaning process, while improving its quality.

The initial expenses don't end there. The staff still needs to be trained and this must be done without fail. Training is carried out by large cleaning companies, the cost of which ranges from 5 to 20 thousand rubles. Choose a training format in which you would teach:

  • what types of pollution are there;
  • how to select chemicals;
  • cleaning technologies.

Based on the results of the courses, the cleaner must understand the composition of chemicals, the degree of their concentration in order to clean dirt from a particular surface, and clearly determine what is suitable.

In addition to equipped personnel, you will need a vehicle that will deliver personnel to and from sites.

A passenger GAZelle is suitable, which can be purchased with mileage for 250-400 thousand rubles, or leased. You can get by with a car. The main thing is that cleaners with a cleaning kit do not travel on public transport. The company must maintain a certain brand and be reputable.

At first, you can add to the business plan that 3 employees will work simultaneously. Work schedule: week to week. Total you will need:

  • 3 cleaning kits - 72-96 thousand rubles;
  • training for 6 people - 30-120 thousand rubles;
  • scrubber dryer - 80 thousand rubles.

Training can be made diverse. For example, 2 people will take expensive courses for 20 thousand rubles, and 4 - for 5 thousand rubles. As a result, the total training will cost 60 thousand rubles. You can choose the cheapest scrubber dryer, and you need to buy it when you already have a suitable client. For the first time, you can do without it. In this case, the total start-up costs will be 132-156 thousand rubles, excluding a car and office rental. But this is a ready-made enterprise that is ready to provide services and earn money.

Promotion, expenses and income

It is better to promote your cleaning company through the Internet by creating a one-page website and promoting it through contextual and targeted advertising. This is the cheapest, fastest way to get targeted clients for your cleaning business.

The pricing policy for providing services is 25-40 rubles. for cleaning 1 sq. m. At this price, it is cost-effective to clean a room of 5 thousand square meters. m. Finding one such premises can be difficult, but if you take floors with retail outlets or offices for service, then it is quite possible to collect orders in one building at such a price that it would be profitable for the company to deliver cleaners there.

If we are talking about one-time trips, then the cost of cleaning should cover the trip, the expense of funds, the work of staff and also generate profit.

It is believed that the normal gross income of such a company ranges from 140-200 thousand rubles. The costs are:

  • rent - 12 thousand rubles;.
  • telephone expenses - 1 thousand rubles;
  • accounting support - 6-8 thousand rubles;
  • operator's salary - 12 thousand rubles;
  • staff salary - 50-70 thousand rubles;
  • chemicals - 2-3 thousand rubles;
  • delivery costs - 12 thousand. rub.
  • unforeseen expenses - 5 thousand rubles.

Expenses amount to 95-118 thousand rubles. Less taxes - 8.4-12 thousand rubles. — the enterprise’s profit is 36.6-70 thousand rubles. per month.

You can develop a business plan for a project with the purchase of just 2 cleaning kits and training of just 4 employees. This approach will further reduce the required investments at the start of this project. Additionally, you can purchase everything you need as soon as you realize that the hired staff cannot cope with orders.

At first, the project owner himself will have to take on the responsibilities of the operator, driver, and promotion manager. Subsequently, when there are no problems with orders, you will have to work on the business, and not in it.

In this case, the cleaning business will have to expand: hire more staff and increase the number of regular customers.

Order a business plan

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The cleaning business is a relatively new type of business activity for Russia. At the same time, it is growing rapidly and is one of the most highly profitable. How to open a cleaning company from scratch? How much money do you need to invest? When will the investment pay off? Read about this in our article.

The first agencies providing cleaning services appeared on the Russian market in the early 90s. Then domestic entrepreneurs began to actively adopt foreign experience. Their first clients were also rapidly growing banks, business centers and shopping centers that outsource cleaning of their premises. Subsequently, hotels, train stations, airports and industrial enterprises also stopped hiring cleaners and began turning to cleaning professionals. For the same financial costs, they received a product of higher quality.

Today, companies providing cleaning services also cooperate with individuals - they clean up their apartments and cottages. In this article we will tell you how to open a cleaning company step by step and how much money is needed to start such a business.

Where to start a cleaning business

The first thing to do is to study the local market for services, the demand and readiness of the target audience to purchase such a service. If the idea of ​​starting your own business has already taken shape in the form of a decision to create a cleaning company, it’s time to take the next step - start developing a business plan (BP).

Step 1. Target audience

When creating a BP, you should take into account local specifics and the size of the locality you will work in. This type of business first developed in large Russian cities, where demand is high, and the main customers are large companies. In these conditions, it is not difficult to find and train staff and gain a client base. It will be more difficult for entrepreneurs creating a cleaning company in a small town. There is a demand for these services, but many employers will need to prove the benefits of a professional approach to hiring cleaners. Decide on your target audience.

Both in a metropolis and in a small town, the consumers of cleaning services are: legal entities (companies) and individuals. The types of cleaning work, the technologies and equipment used depend on the target audience.

Cleaning of industrial premises, restaurants, shopping centers, offices and warehouses is carried out at increased prices. This line of business is more profitable. At the same time, working with legal entities will require large financial investments at the start.

Step 2. Selecting the services provided

When drawing up a BP, you should take into account not only the types of work, but also the types of cleaning of premises. It happens:

  • one-time and periodic (for example, when preparing a premises for an opening or a holiday);
  • daily (in an existing office or production workshop);
  • specialized (you need to wash the lamps, dismantle and wash the curtains, clean the carpets, take out the garbage).

Before opening a business such as a cleaning company, conduct market monitoring. Study your competitors, analyze their price lists. With this in mind, decide:

  1. with the target audience;
  2. list of services;
  3. prices;
  4. business development strategy.

If you understand that the demand will be met, proceed to the next step.

Step 3. Registration of a cleaning agency

Decide on the form of ownership: you can register a limited liability company (LLC) or individual entrepreneur. In cases where the main clients will be legal entities, it is more appropriate to register in the form of an LLC. When the main part of the clientele are individuals, for whom there is no need to issue invoices indicating VAT, it is preferable to individual entrepreneurs.

Before opening a cleaning company, decide which tax system to use. If your clients include legal entities, choose the general taxation system (OSNO).

Important! For a beginning entrepreneur, it is better to choose the simplified system (STS) “Income minus expenses”

The simplified tax system is preferable, since the costs of cleaning equipment purchased in the first year of activity can be significant. In this case, the tax rate can range from 5 to 15%. You can switch to the simplified tax system only if you comply with the conditions set out in Art. 346.13 of Chapter 26.2 of the Tax Code of the Russian Federation.

The UTII system is applied if an individual entrepreneur provides apartment cleaning services only to individuals. At the same time, the OSNO or the simplified tax system may apply to legal entities (two tax regimes can be combined).

Important! Which special regime will be used, please indicate when registering your company. If this is not done, the tax office will transfer you to the general system, which is used by default.

When preparing documents, indicate 74.70 as the main economic activity code (OKVED). “Cleaning and cleaning of industrial and residential premises, equipment and vehicles.” This type of activity is not subject to certification, so the package of documents will include:

  • application in form P21001;
  • photocopy of an identity document (passport);
  • photocopy of tax registration certificate (TIN);
  • a receipt confirming payment of the state duty (800 rubles).

After three working days, you will receive a certificate of registration in the Unified State Register of Individual Entrepreneurs.

How to open your own cleaning company from scratch

After registration, you will need to solve several problems in parallel: select premises and equipment, hire staff and conduct an advertising campaign.

Step 4. Search for premises

The selection of premises should be done even before opening a cleaning company. It should be taken into account that it must comply with the standards of sanitary and epidemiological supervision and fire safety. To accommodate an office and a room for storing equipment, a room with an area of ​​20-30 square meters is sufficient. meters. You can search on your own or contact a real estate agency. In order to save money, you can use the free service for searching for premises on the SME Business Navigator portal (registration required).

When choosing a room, consider the following:

  1. How convenient will it be for employees to get to work (it is preferable to look for an office in the city center);
  2. Purpose of the premises (beware of renting in unauthorized buildings);
  3. Terms of the agreement with the landlord (write down all the conditions, including early termination and utility payments);
  4. Is it possible to refurbish the premises?

Step 5. Select equipment

Used equipment for a cleaning company will be cheaper, but it is better to purchase new equipment from popular brands. German and Japanese manufacturers have proven themselves well in this market. Be guided by reviews of product buyers and your financial capabilities.

First you need to buy:

  • scrubber dryer (150-170 thousand rubles);
  • hair dryer for drying carpets (20-25 thousand rubles);
  • industrial vacuum cleaner (30-40 thousand rubles);
  • professional trolley (10 thousand rubles);
  • cleaning equipment (40-50 thousand rubles).

In addition, a vehicle will be required to transport personnel and equipment to the work site. Every month you will need to purchase cleaning and detergents, household professional chemicals. Depending on the type of work and the number of clients, consumables may require from 30 to 50 thousand rubles.

Step 6. Recruitment, advertising

To open your own cleaning company from scratch, you will need to not only hire, but also train staff. The number of workers is determined based on the volume and the fact that each cleaner, according to established standards, is able to clean up an area of ​​500 square meters during the day. Large cleaning agencies will help with employee training. It will cost 5-10 thousand rubles per person.

Hire professionals to develop your company website. You can save money at this point. using free constructors, but the functionality and opportunities for promoting an Internet resource will be lower.

Place on the portal a detailed description of the services provided, customer reviews, and contacts. Run an advertising campaign.

Many large cleaning agencies offer franchises. In this case, the franchisor company will help establish the flow of applications from customers, support the advertising campaign, and train staff

Calculating the costs of opening a cleaning company

Let's calculate the approximate start-up capital required to start a cleaning business. It all depends on the goals and scale of the future business, but in general you will spend:

Thus, you will need about one million rubles to open a cleaning business. If you approach the issue wisely and think through all the nuances before opening a cleaning company, the project will begin to make a profit within 6-9 months.

Three months of accounting, HR and legal support FREE. Hurry up, offer is limited.

We present a step-by-step business plan for a cleaning company: calculations, tables, tips, useful video.

♦ Starting investment: 192,000 rubles
♦ Payback period for a cleaning company: 14 months
♦ Project profitability: 25%

For housewives, this is a familiar routine. For a workaholic who spends days at a time in the office, it’s a nightmare. And for cleaning company owners, this is an opportunity to earn money by helping others.

Opening your own enterprise in this direction is not so difficult.

The main thing that is required of you is to create one in order to outline the path for its development and obtain the necessary investments from sponsors.

Why should you open a cleaning company?

Interesting fact:
The most expensive service in the cleaning industry is cleaning after a fire. Imagine how high-temperature smoke eats into walls and even the smallest cracks, which subsequently need to be cleaned with special devices and chemicals, taking into account all the techniques, as well as the knowledge of what and how can be cleaned so as not to spoil and what not to.

For a newbie in business, the idea of ​​opening a cleaning company is an ideal solution. First of all, because it will require a very small (compared to other ideas) amount of investment. You can always expand and develop in the future.

But to get started, all you need is a set of cleaning equipment and the desire. After all, even the entrepreneur himself can perform the functions of a cleaner!

Of course, in the future he will take over the management reins, and will hire other people for this work.

There is no need for an office, because the work takes place on the client’s premises. And you can take orders with just a computer and a phone.

There will definitely be clients too.

More and more people prefer to shift their worries onto the shoulders of others, although they could perfectly cope on their own.

But why shouldn’t young and ambitious aspiring entrepreneurs take advantage of this?

Business plan for a cleaning company: planning

Business Plan Summary

The current business plan describes a project to open a cleaning company in Ryazan.
Project manager: Ivanov I.I.

Goals pursued:

  1. Providing the population with high-level cleaning services using special equipment and high-quality chemicals at affordable prices.
  2. Making a profit from a cleaning company.
  3. Organization of a company with a high level of profitability.

Marketing section of a business plan for a cleaning company

Like all other types of services provided to the population, this one suffered a significant decline during the crisis period of 2008-2009.

At the moment, the situation has completely stabilized and there is a clear increase in demand for cleaning services.

In such advanced settlements as Moscow or St. Petersburg, the niche is almost completely occupied (excluding highly specialized areas). But in Ryazan there is a place to open a new cleaning company.

Target audience of cleaning companies

If previously the main audience was considered to be people exclusively with a high level of income, now the main contingent is represented in the current business plan by the following categories:
  • level of income – average and above average;
  • men and women – in approximately equal proportions.

This is due to lower prices for cleaning services and an increase in the pace of life in modern cities.

People are increasingly trying to shift routine tasks onto other people's shoulders. However, despite the growth of this indicator among individuals, the main clients of cleaning companies remain commercial organizations.

In this case, the distribution of demand for services according to the business plan looks like this:

  • daily cleaning of premises and territories – 65%;
  • cleaning after special circumstances (fire, installation of equipment, moving) and additional types of services – 20%;
  • garbage removal, snow removal from roofs, washing vertical glass surfaces – 15%.

Advertising campaign


Although the cleaning services market is growing, the number of consumers is not changing significantly. This means that in the current conditions it is necessary to pay special attention to the advertising campaign.

It must be launched before the company opens and be sufficiently financed. When the organization reaches the breakeven level, it will be possible to spend smaller amounts.

Until this moment comes, you can use the following funds listed in the business plan:

  • mailing out lucrative offers to potential clients among commercial organizations;
  • creation and promotion of your own website for a cleaning company;
  • placement of advertisements in periodicals of thematic areas;
  • ordering uniforms for employees with the company name and a memorable logo to increase the level of company recognition.

Competitive advantages

In order for the organization to prosper and firmly occupy its niche in the services market, cleaning company business plan should contain such an item as competitor analytics.

You need to make a selection that will include the names of companies and a brief description of their activities. And the most important thing is to determine what ensures their popularity among clients.

Thanks to this analysis, you can create a list of competitive advantages.

The current business plan includes the following items:

  • availability of exclusive services;
  • attractive price-quality ratio;
  • ordering special cleaning products from leading suppliers;
  • modern cleaning equipment;
  • highly qualified employees.

Services for a business plan for a cleaning company

To fully characterize the future enterprise in the business plan, it is necessary to highlight the following question: what services will you provide to the population?

The list of options is extensive and may include the following items:

  • cleaning of residential premises and offices (after repair work, general, daily);
  • care of different types of floors (parquet, granite, marble);
  • dry cleaning of carpets and upholstery;
  • washing glass and glass surfaces;
  • care and tidying of indoor plants, yard lawns, lawns;
  • removing snow from the roof.

The list in this business plan is far from complete and can be supplemented by your exclusive offers.

In addition, as your business develops, you can connect new, related areas.

For example, often cleaning companies also recruit domestic staff.

Cleaning company staff

Guinness Book of Records:
A man named Terry Boroughs entered the record books. He is considered the fastest window cleaner in the world. He managed to clean 3 standard office glasses (meter by meter) in nine and a quarter seconds using a small mop and a couple of liters of water!

Even in large cleaning companies, as a rule, there is a need for only three positions: personnel officer, manager, cleaner.

At first, the owner can take on the responsibility of selecting specialists for the team. But a growing business will require hiring a visiting specialist who will devote all his free time to this process and will act more professionally.

Rarely any company can manage without a manager. This position is often called an administrator. His responsibilities include monitoring the quality of services, purchasing goods and recording their consumption, coordinating the receipt and fulfillment of orders.

No matter how important the previous two positions may be, the “backbone” of your cleaning company will be the cleaners. Contrary to popular belief, experience and special knowledge are very important for this employee.

You don’t want to pay from your company’s funds for damages for an expensive carpet that was damaged by an employee’s inept cleaning, do you?

But their number is directly related to the load of orders you are planning.

To start, it is enough to hire 3-5 people. Their salaries and positions are indicated in the business plan.

Cleaning company equipment


As with any other project, high-quality professional cleaning equipment is of great importance for a cleaning company.

The standard kit that every cleaner should have includes:

  • floor mop (flat mop);
  • a trolley on wheels with a container for household chemicals and rags, a trash compartment and a wringer;
  • scraper for removing dried dirt;
  • special napkins;

Among the large equipment that is also worth purchasing for the company:

  • vacuum cleaner;
  • window cleaning tool;

If you plan to rely on cleaning industrial premises, offices, shopping centers, it will be difficult to do without a special scrubber dryer.

Its cost is quite impressive: 100,000-450,000 rubles. However, such equipment can replace several cleaners at once. In addition, the speed and quality of cleaning with its help definitely increases.

Technical specifications should be included in the business plan.

Business plan for a cleaning company: implementation

“It’s difficult to say what is important in life. Life is meaningless in itself. You just need to find something to do to fill this gap between birth and death. What is the meaning of life? Yes, there is none. Having children is a reproductive function; it lies outside of us. What to strive for? Quantitative factors are unlikely to motivate a person. You can't eat two breakfasts. We need to find something to do. You just come up with some kind of game for yourself, and you play it.”
Entrepreneur Sergey Galitsky

Calendar plan for opening a cleaning company

The calendar plan for opening a cleaning company in a business plan is drawn up both for investors and for the business owner himself.

It allows you to track who is responsible for what, whether you are meeting deadlines and provides additional confidence.

The plan is drawn up in the form of a table:

The essence of the stage1 month2 month
Permits and registration
Conclusion of a premises rental agreement
Purchase of equipment and consumables
Hiring staff
Advertising campaign
Start of work of a cleaning company

Calculating the costs of opening a cleaning company


The most important section of any business plan is the calculation of financial indicators.

Based on them, one can judge the feasibility of opening a cleaning company, the payback period, and the required amount of investment.

Data on the money needed to open and maintain a business is best presented in the form of a table. This makes it easier to study and analyze information.

Opening costs

NameCost, rub.)
Purchase of inventory
90 000
Ordering workwear for cleaners (two types of gloves - rubber and fabric, a pair of T-shirts, a branded cap and protective overalls) - one set for each
7 000
Office furniture
35 000
Washing machine
15 000
Office equipment
25 000
Documentation (permits, registration)
20 000

Based on the information in the business plan, it becomes clear that an entrepreneur needs to have at least 192,000 rubles to open a cleaning company.

Financial section of a business plan for a cleaning company

If a group of five people had similar skills, they could cope with Mary Ax (a huge building in London) in three days, whereas usually 200+ trained people would cope in the same time.

Monthly expenses


NameAmount (rub.)
Renting premises20 000
Utility bills, telephone bills1 000
HR specialist salary15 000
Manager's salary15 000
Cleaners' salary (per person)10 000
Improvement of employee qualifications4 000-20 000
Documentation5 000
Consumables: stationery500
Consumables: household chemicals6 000
Advertising2 000

Thus, the fixed costs for maintenance and development according to the business plan will be at least 78,500 rubles.

P.S. We must not forget about unforeseen expenses. Even if it seems to you that you have thought of everything, include 5% for unplanned expenses in the finished version of your business plan. As practice shows, they happen in any case.

Detailed video about opening a cleaning company from scratch:

calculations, costs, net profit.

Let's take note.

Business plan for a cleaning company: payback

Based on these indicators and the established cost of services, you can calculate the estimated profit for the business plan. If you subtract the amount of monthly expenses from the financial section, you will end up with a net profit.

Download a ready-made business plan for a cleaning company with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

The payback period of a business depends on this indicator and the amounts invested in opening.

On average, the profitability of such a business is 20-30%.

Although opening a cleaning company will require a small amount of capital, you will have to invest enough effort into each stage of the project. However, nothing comes to us in life by itself. And for the sake of a successful and profitable business it is worth trying.

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