Greetings to all readers of the site site. Now look around you carefully and tell me what you see? And you see everyday objects: the computer or phone you are sitting at, the clothes you are wearing, and so on. All these things have names, names and brands.

Today I would like to look at this type of making money on the Internet as Naming*.

Naming is a set of works to develop a memorable name, slogan or domain of a company, product, product, etc.

In simple words, the goal of naming is to come up with a name or slogan that is easily remembered and subsequently associated with a particular product. For example, “House in the Village”, what is the first thing that comes to your mind? After all, you didn’t imagine a hut in the wilderness of a village, did you? Surely you immediately thought of sour cream. And if I ask you who has the motto “Just do it”? 99 out of 100 people will answer that this is Nike's slogan.

Often, naming comes as one of the components of promoting a company or product on the market, along with:

• Branding
• brand book
• identity

So, we understand what naming is, but how can you make money from it? If you think that only special marketing and advertising agencies are involved in naming, then you are very mistaken. The cost of their work is very high, and small companies and new products also want memorable names and slogans. So they will become your main customers.

Naming is a type of remote earning from copyright. Here you don’t need to write tens of thousands of characters and analyze the topic, but you need to come up with a laconic name or a beautiful slogan, and you can earn many times more from this than from copywriting.

Your task will be to find a customer who needs to come up with a company name, product name, slogan or domain name.

1. Find a customer
2. Come up with several options
3. Handing over the work to the customer
4. The customer approves of your work
5. You get money

The most difficult thing here is to find a customer. There are sites where the authors collectively offer their options for a given task, and the customer chooses the winner, who gets all the money. There are sites where the customer himself chooses a specific contractor and gives him an individual task. We will talk about where to look for orders below.

Who pays for naming?

Many people use this service. There are a lot of new small companies that need to come up with a beautiful name, but they are not able to pay 25,000 rubles or more. The most remarkable thing is that this service is used not only by people who make money on the Internet, but also by ordinary entrepreneurs for their offline business.

Here is one live example:

As you can see, in this order the contractor is required to come up with a name for the bike cafe, which has nothing to do with the Internet. The best part is that even if the customer did not like the proposed options, he would still pay 100 rubles. In this particular case, the option was approved, and the executor received 300 rubles in 16 minutes spent. You will never dream of such a thing even in your best dreams.

Another layer of customers is the advertising, creative and marketing agencies themselves. Not all agencies always have their own writers on staff, or there are not enough of them for all orders. Therefore, these agencies resort to the services of freelance writers to fulfill their obligations to the customer. It is possible that if such an agency likes your work, you will collaborate remotely on an ongoing basis.

I have a personal example of how one of my friends, a former KVN player, created a creative agency, but 80% of his ideas were written by remote authors. He charges a lot of money for his services, his naming costs 15 thousand, and he orders it for thousands of rubles. So calculate your net profit.

Who is this work for?

Absolutely anyone who wants to earn real money on the Internet can engage in naming. The main thing in this matter is to show a little imagination. If everything is in order with it, then you will come to your several thousand a day quite quickly.

Naming does not require special knowledge and skills, but only your ability to fantasize. It would be a good idea to learn the art of naming and follow some rules:

1. Uniqueness. The name or slogan must be unique and not cause associations with other companies or products.
2. Brief and sweet. The art of naming is to put such meaning into one or several words that a person can easily remember it and compare it with the subject of the order.
3. Positive emotional coloring. The name or slogan you come up with should evoke only warm and kind feelings in people (for example, “Your pussy would buy whiskey,” “baby is fine, mom is calm”).
4. Versatility. If you are coming up with a consumer product, then make sure that it is perceived the same everywhere.
5. Reflection of the goal. Try to ensure that the name or slogan reflects the purpose of the item. Rostishka yogurt suggests that it helps children grow faster due to vitamins D. Or Smeshariki will make your child laugh. If you come up with a domain name, try to include keywords in it.

When choosing a domain, I relied on the future content of articles about ways to make money and the expression “Time is money”

If you are just starting your journey in making money, then you shouldn’t take up naming right away. Still, there are far fewer customers here than in other destinations. It’s better to start by making money by writing, rewriting and copywriting. This will allow you to quickly start earning real money, and at the same time you will try your hand at naming.

Advantages and disadvantages

As in all areas, naming has its pros and cons:

pros

• self-employment
• work from anywhere in the world with Internet access
• can be combined with the main activity
• good pay
• creative work
• prospects for further cooperation

Minuses

• limited order volume
• high competition
• a creative approach to tasks is required, experience as a marketer or advertiser is desirable

How much can you earn from naming?

Your earnings will depend on the sites you work on, your experience, professionalism, name, reputation and number of orders. Beginners in naming can earn money 300-500 rubles per order .

More experienced ones earn several thousand a day from one or two orders. As an example, I will give you orders from the site where you will work:

At the time of writing, there are 33 tasks available on this site ranging from 800 rubles to 4,000 thousand. It is necessary to write your options everywhere, because here the customer himself chooses the option he likes and only one will receive the entire amount.

On the same Work-Zille and Kwork you can get individual orders, but the payment may be lower and it is not a fact that the contractor will like your option.

If you achieve high results and professionalism in this area, your earnings will increase significantly. You can become a copywriter in an agency where the salary starts from 50,000 rubles. You can create your own website and work for yourself, then for the naming service you will take from 5,000 to 25,000 rubles average. You can open a creative agency, as in the example above, and earn serious money.

Where to look for orders

So, you have decided that naming is yours, you are ready to work, all that remains is to find customers. Where to go?

Individual tasks

The first group of sites are sites for the provision and sale of freelance services, where the customer gives an individual order to the contractor.

Work-Zilla

Workzilla is one of the most popular sites among customers, where they can quickly and inexpensively find a contractor to carry out small tasks. This is where they look for copywriters for naming. They don’t pay very much, on average from 100 to 500 rubles per order. There are orders that are more expensive, but this is rare.

You can withdraw your earned money to your WebMoney or Yandex Money wallet. They have their own affiliate program, which allows them to increase income through referrals.

Kwork

Kwork is the most popular place where the performer offers his services at a fixed price (500 rubles). There is also a special section “Naming and Branding”, where customers go in search of smart performers. If we talk about orders, it’s easier to open one contractor and look at his statistics:

As I said above, for one work they get at least 500 rubles. You can do more if you order more than one quark. At the time of writing, this performer was already completing the task and 3 more were in the queue. Those. at least she will earn 2 thousand rubles in 3 days.

In general, this contractor completed 329 orders over the course of a year. And even if we count the minimum 500 rubles without additional services, then her profit was 164,500 rubles. In total, she has been on the site for 14 months, i.e. at a minimum it raises under 12 thousand per month.

But believe me, we can safely say that she has already switched to working with customers directly, without making payments to the system. In addition, it works not only on Kwork, but also on other freelance sites. So you can safely multiply your monthly income by 2 or even 3.

Do you want too? Get your teeth into copywriting, naming, branding and earn your reputation. It’s better to do more for the same money in the beginning, but get positive reviews and reputation faster.

ToDo (updated 10/30/2017)

The exchange is closed!

Almost a clone of the Kwork website, but here you have the right to set the cost of your service yourself. The competition here is much lower than at kwork, but there are also fewer customers. Prices range from 200 to 2000 rubles per order.

Money can be withdrawn to Webmoney or Qiwi wallet. An affiliate program is available to increase your income.

MoguZa

The third site on this list. Here, authors also offer their services for writing beautiful names, domains and slogans for a monetary reward. There are practically no authors on naming here, only 4 proposals, two of which have not even appeared on the site for a month. You can quickly take first place in the rating, but it’s not clear how things stand with customers.

You can withdraw money via WebMoney, the minimum withdrawal amount is 50 rubles. You can bring new authors using a referral link.

Collective tasks

The following sites have a competitive principle:

• The customer gives a task available to all performers;
• everyone offers their options;
• the customer chooses the option he likes;
• the author of this option takes all the money

The competition in these competitions is higher, but the rewards are also greater.

That's it

For about 10 years now, the VotImenno website has been offering performers to make money by coming up with names, domains and slogans, and customers, accordingly, can inexpensively order this service from copywriters. The cost of work here varies from 800 rubles to 4000.

But the contractor receives a certain % of the order depending on the rank level in the system. For example, the author of the lowest fifth rank will receive only 40%, and the author of the first rank - 60%. Those. with a minimum order of 800 rubles, the author of rank 5 will receive 320 rubles upon victory.

Recently, the system has introduced additional payments (up to 60% of the order cost) to authors whose options the customer liked, but did not win. Therefore, you can earn money even without winning the competition.

You can withdraw money to WebMoney, Yandex Wallet and PayPal. There is no affiliate program here.

E-generator

This site of ideas has been operating since 2002 and today there are more than 40 thousand registered authors. Alas, there are few orders, and at the time of writing there were none at all. The last order dates back to November 2016.

On average, the winner is paid 3 thousand rubles, and 2,000 of the prize fund is divided between the authors whose options the customer liked. The system does not have an affiliate program. Withdrawal of money is carried out to wm- and Yandex wallets once a month after requesting a fee.

And the last thing - the site is simply mega slow, it’s extremely uncomfortable to work with.

Questions

A relatively young site for making money from your ideas. Customers come here for any idea - how to attract subscribers, how to improve a website, how to lure visitors to a cafe. But the most common service is still coming up with names for a business, website, online store, etc.

The customer pays on average from 500 to 1000 rubles for the work. The system also has an affiliate program to attract customers to the system. If you bring a customer, you will be paid 100 rubles. Money from the system can be transferred to your WebMoney and Yandex wallets.

TurboText

Turbotext, unlike its predecessors, is not a site for making money on your ideas, but being a copywriting exchange, it offers its authors to earn money from naming. The mechanism is the same - the customer gives the task, the authors offer options and only the winner takes all the money. Payment - 3000 rubles.

Payments are made every Monday with a minimum amount on the account of 50 rubles. There is an affiliate program that allows you to increase income by attracting new customers and authors to the exchange.

TextDreamer

TextDreamer is a project from the closed copywriting exchange TextBroker. The conditions for participation are similar: the customer gives the task, the authors sketch out their options. No one limits you in number; the more you come up with, the higher the chance of winning.

The winner takes the entire amount, which is at least $59.4, maybe more. The customer can choose not only the winner, but also reward those authors whose ideas he liked. The amount of incentive is determined by the customer.

Freelancer exchanges

You should go to freelance exchanges only after you have already gained work experience and money, since many orders are only available to performers with a paid subscription on the site. Here you can find both one-time orders and a permanent place of work.

FL.RU

The largest Russian freelance exchange. Orders can be found for both 500 rubles and 30,000 and above.

Most tasks are only available for paid Pro accounts, which cost RUB 1,499 per month. But there are orders available to everyone. You can use an affiliate program to increase your income. You can withdraw money to Yandex Money or to a VISA or MasterCard bank card.

Freelance.ru

Another popular freelance exchange, but in terms of the number of available orders by naming it is inferior to fl.ru, but a paid freelance account is cheaper and here it is less significant.

Earned money can be withdrawn to a bank card, accounts in electronic payment systems: webmoney, e-gold, paypal and Yandex money.

There are a huge number of freelance exchanges, but there are more orders for naming on these two sites.

WebLancer

After registering on the weblanser, you will have access to 30 universal responses, i.e. You will be able to leave your requests for any tasks, after which you need to activate a tariff for completing certain tasks. The good news is that naming on the weblanser is free, but if you want to do copywriting, you will have to spend $5 a month for access to this category.

The affiliate program allows you to earn 25% of the system’s income received from referred new participants. You can only withdraw money to WebMoney wallets.

Freelance Hunt

One of the few exchanges where there are no paid accounts, you can apply here without having any money to your name. The exchange is very good, with one BUT. Today there are catastrophically few orders here; at the time of writing, only one task was available to develop a brand name. The bonus program encourages attracting new customers to the system through 3% deductions from the money they spend.

1. Work for your name and reputation. As strange as it may seem, in order to earn more you need to start with lower earnings. Dump prices, getting more orders and gaining ratings faster.
2. Learn. Naming is an art that can be learned. There are a lot of manuals on the network on the basic rules and laws of naming. Study them and your options will always be more competitive than others.
3. Combine and scale. There are not as many naming orders as we would like, so why not sit around without work and wait? Engage in copywriting and other types of income.
4. Register and subscribe to the maximum number of sites. Let offers come to your inbox from all sources.
5. Think bigger. Don't be afraid and set limits for yourself. If you've gotten good at naming, move up a step. What’s stopping you from taking 10 thousand rubles for a project and giving 3 thousand to That’s Exactly, having received several thousand options for them? Nothing. Take action!

Conclusion

Today I tried to describe in as much detail as possible the procedure for making money by coming up with names, domains and slogans. Naming is a great way to both earn additional income from your main job and create your own business based on creative ideas.

Is it worth doing? If you have imagination and desires to get rich, then yes! Of course, from the first days you will have to work for your own name, receiving a modest reward. But if you don’t give up halfway, you can grow into a highly paid copywriter, earning several thousand per word!

I'll wrap it up here. If you have any questions, write them in the comments or on the “Question - Answer” page. Fat wallets and good luck to you!

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Have you always been distinguished by your ability to motivate people around you to take any action? Are you sharp-tongued, capable of composing something biting and memorable? In this case, you should under no circumstances waste your talent. Direct it in the right direction, and the main thing is that this direction should also be profitable.

We live in times of trade and market relations. And, as you know, advertising - the engine of trade. That is why people who are able to create this advertising are now very valuable. And if you have the ability to do this, but you have not yet been able to realize yourself in this regard, then now is the right time.

With the advent of the Internet in our lives, people have the opportunity to express themselves in areas in which they could not even imagine being involved. Physicists became writers, housewives became designers, writers began learning complex programs to create their own websites, etc. People had the opportunity to try themselves in something that was truly interesting to them, and without any risk, as happens in the real world .

Let's return to those who are strong at inventions. First, you can get into copywriting. This type of activity was discussed in the second chapter, so I will not focus on it.

If writing long articles is not for you, you much prefer the slogans with which you have learned to speak, then you can offer your services to those who really need these slogans, but cannot come up with them themselves. In order to connect you, there are special services, some of which will be discussed in the next section. The main thing is to remember that, no matter what, you still need to believe in yourself. And even if at first your inventions are not in demand, this does not mean that you should quit this business. Constantly invent more. Thus, you will improve, you will discover new talents. At first, almost everyone went through that stage when it was a pity to look at their slogans, invented names, etc. of their compositions. But people learn from their own mistakes, and most importantly, from those of others. To improve your skills, read the works of other authors. Identify a few successful authors and a few less successful authors. Analyze their work, do some comparative analysis in order to understand what helps the first and what the second lacks.

And one more thing - read more different literature. If you are going to compose something (even short slogans and titles), you simply must be literate; no punctuation or spelling errors are allowed. In addition, reading also helps develop your writing ability.

So go ahead and try your hand. No one will scold you if things don’t work out for you at first. But when things take off, there will be no stopping him. Well, if your slogans and other inventions remain unnoticed, no matter how hard you try, do not be discouraged, because this is only one chapter of this book. There are other chapters devoted to other types of earnings. Try doing something different. And, who knows, maybe after a while you will return to writing again with a new store of knowledge. And this time everything will go like clockwork.

6.2. Help with fiction

Now let's talk specifically about where you can sell your inventions or compose something to order.

One of these services is Slogan Base, which you can find at www.sloganbase.ru. This is a database of advertising slogans. You can become the author of an advertising slogan for a product; your slogan will be placed in the slogan database (www.sloganbase.ru/?PageID=21) in the appropriate topic. Who knows, maybe the owner of this product will like your slogans so much that he will decide to continue working with you.

E-generator– today it is one of the largest, leading services that implements all kinds of remote projects in areas such as web development and advertising.

Using this service, you can try your hand at working on various advertising projects, projects in the field of PR, design and journalism.

If you cooperate with E-generator and register as an author on this service (this can be done by following the link www.e-generator.ru/register/index1.php?author), then you will have the opportunity not only to learn a new craft , try yourself as an advertising creator, etc., but also make money in several ways.

Let's give ways to make money on E-generator.

1. Come up with names. Very often, new firms, companies, magazines, newspapers, clubs, etc. ask for help from authors with coming up with a name. For example, “to develop a name for a new billiard hall, the main theme of which is England at the beginning of the 20th century,” etc.

2. Come up with slogans, promotions, jokes etc. This is an extremely creative task, which must be approached with full responsibility. Don’t bombard your customer with a bunch of uninteresting proposals, but rather think of one brilliant idea.

3. Earning money by supporting and promoting various Internet projects. The main direction of this type of income is the development of high-quality content for the customer’s website, which is why the project is called “Content”. If the customer has submitted an application for content development, a special group will be selected from the authors to work on this task. The group must have a curator who will select the best proposals and act as a kind of connecting link between all group members.

4. Making postcards . This type of income is suitable for you if you are a designer. Very often, especially before the holidays, customers appear who want to receive a postcard. It is strictly prohibited to work with the customer directly. Violation of this rule results in lifetime exclusion from the E-generator system.

5. Cartoon creation . As a rule, such a task is intended to fill a website.

6. Earn money by testing various products and services. This type of income is suitable for those who know how to find other people's mistakes. The customer informs about the product that needs to be tested. You must analyze everything, find shortcomings, point out ways to improve, offer some of your own options, etc. Each such idea is presented in a separate window.

7. Comment . It turns out that you can make money simply from the comments you leave on blogs, forums, news articles, etc.

How to work with this service? Firstly, you can see all new orders on the main page of the site on the right. If you want to see the full list of tasks, then you need to follow the link www.e-generator.ru/tasks.php. A complete list will open in front of you, indicating the order number, the name of the customer, and a description of the work. In addition, the cost of the idea, payment method and the number of ideas that the customer plans to purchase are also indicated here.

Let's dwell a little on payment methods.

You probably noticed that there is two payment options for authors for completing the order. The first of them is the most common “ Tender ", second - " Variant " What is the meaning of these types of payment, and what significant differences do they have?

Firstly, when paying by tender, the winner, as well as all the prize-winners, will be selected after the completion of the generation, when all submitted ideas have been considered. The customer selects the winner, who receives the fee. There is also a prize fund, it is distributed to a certain number of authors who, in the customer’s opinion, should be included in the top list, i.e. the list of the best ideas. It is worth distinguishing between the concepts of prize-winner and winner, since the prize-winner and the winner cannot be the same person.

Now let's look at the alternative payment method. In this case, all tasks that were activated by the editor are paid for. For all his activated ideas, the author will receive a certain fixed cost.

If you want to learn more about how this service works, please refer to the “Frequently Asked Questions” section at www.e-generator.ru/faq. In addition, you can learn more about the work of the authors in the corresponding section “For Authors” (www.e-generator.ru/about/author).

Please note that on this service you can not only carry out customer tasks, but also offer your ideas without the current demand for them. There is a bank of ideas for this purpose. This is a kind of database for storing various ideas on various topics: construction, trade, food industry, consumer goods, Internet, communications and telecommunications, medicine and health, services, media, society and politics and other sections.

Payment in this system is made through electronic wallets WebMoney and Yandex.Money. In order to withdraw money from your account and transfer it to your wallet, you must submit a special withdrawal request. This request can be executed from the 16th of each month to the 5th of the next month. In the remaining days, the system checks this request and carries out the transfer.

Naming a company, brand, store is an important part of marketing, because it is by name that potential clients, partners, and customers will remember your product or service. A catchy, “talking” name will draw attention to the product and distinguish it from competitors. A good slogan is no less important: it should be clear, have no ambiguity (unless you yourself do not strive for this) and position you as a reliable manufacturer.

It’s easy to order naming on the Weblancer exchange!

For those who are looking for creators of working, selling names for goods and services, brands, as well as slogans, we invite you to use this section of the Weblancer exchange. Here you can post a project without any serious investment of time, and also find a freelancer willing to take on the work.

Naming is a creative job, but not an easy one. Often, the performer’s tasks, in addition to directly coming up with a name, require other actions: selecting a domain in a certain zone, checking for the presence of similar or identical trade names, creating an interesting history of the name, and so on.

A special feature of working on our exchange is its convenience. To create an order, you do not have to go through a long registration procedure or confirm your phone number. The only thing you need to indicate, besides the project name and its description, is your email address. If you wish, we will be able to send artist responses there so that you can see them at any time, without even visiting our website.

Are you looking for a job in naming or know how to create slogans? That way!

Weblancer is an exchange that brings together thousands of customers and freelancers from different countries. Remote interaction compares favorably with regular work, because as a contractor you are not limited in choosing customers solely by your own region, and you can also plan your own schedule.

If you are sure that freelancing is your business and not just a short-term hobby, we recommend that you seriously think about filling out your portfolio, as well as collecting reviews. It is these aspects that customers most often pay attention to when choosing performers. Over time, you will see that as your rating increases, your income will also increase. Good luck! And we will always be there!