Opening an auto parts store as a business. How to open an auto parts store from scratch Selling my business selling auto parts

An auto parts store, especially one focused on foreign cars, has fundamental differences from most retail outlets. The owner has to professionally know cars as a technical object, since the goods sold by him at retail or in small wholesale affect the safety of vehicles.

“Despite the fact that manufacturers are responsible, problems can be very serious,” says Andrei Mikhailov, director of the Auto-Rhino store. - I have had occasion to receive threats against me because I allegedly sold counterfeit goods that caused an accident. Therefore, I do not advise amateurs to go into this business, if only because you will not be able to prove that you are right.”

On the other hand, many experts consider this business to be an interesting entrepreneurship that guarantees a stable income in most cases. So, let's figure out where to start. trade in auto parts, and what you need to know to make your business successful.

The right thing

In order for there to be demand, the product must be in demand. This axiom fully applies to sales of parts and assemblies for automobiles. This is evidenced by the annual 10-15% growth in the capacity of the Russian market in this area. Experts are confident that, despite the rising value of the currency, in two to three years auto parts worth $65 billion will be sold in Russia.

"It's huge and dynamically developing segment of the economy, which every day involves more and more new participants,” states Michael Wales from the UK, specialist of the “Automotive Russia” project. “We can safely predict the opening of new stores.”

In other words, from the point of view of macroeconomic indicators, your own auto parts store can be considered a profitable endeavor. I wonder what the sellers themselves think about this? Here is one of their opinions:

“In Russia, especially in the provinces, there is a cult of cars. Now there is demand from customers from the first and second waves of mass purchases of foreign cars. These are people who purchased their imported “iron horses” in 2005 - 2010. It’s time for them to either sell the car cheaply in conditions, or put their existing equipment in order. Most often they do the latter. The demand for auto parts is growing steadily.”

Specialization and Marketing

Sellers, and even experts, still advise opening specialized stores. “I have ten years of experience in shopping in various cities,” writes forum member Prometheus_1974. - Do not mix spare parts from VAZ and foreign cars. Although there is a rapprochement, these are fundamentally different businesses.”

This is the first. Secondly, experienced marketers strive for diversification and believe that retail should cover 70-80% of the turnover, and the remaining 20-30% should be tied up in small wholesale contracts:

“...end consumers of spare parts, such as large banks, factories, large and medium-sized businesses, that is, those who have their own vehicle fleet,” advises AndreiZ from Izhevsk. “In this case, the requirements are somewhat different: accuracy of work with documents, high quality of spare parts and, of course, commission (no comment).”

Thus, a businessman who plans to open his own store must clearly build a sales concept, that is, decide on the type of cars for which he plans to sell spare parts, and on the range of potential customers.

Practical advice

A novice businessman will definitely face the problem of selecting a special code for each spare part in relation to the type of car brand. If this topic is not relevant for experienced sellers, then novice marketers will have to “sweat” for catalogs, which, by the way, are not cheap. However, they can be downloaded via torrent, although this is “long and tedious.”

Meanwhile, Andrei Mikhailov believes that There is no universal assortment in auto stores, since each area has its own statistics. But in any case, answering the question of how to open your own auto parts business, he advises starting with consumables, in particular with all types of light bulbs, filters, brake pads, spark plugs, assorted oils and auto chemicals.

For example, according to many directors, the top products in spare parts stores today are:

  • Mann oil filters (20-30% of market capacity);
  • spark plugs NGK V-Line (40%);
  • Brembo brake discs (10%);
  • Castrol Magnatec 10W-40 oil (35%).

In general, for small and medium-sized cities with a population of up to 500 thousand people, the emphasis should be on spare parts for cars with a price tag of 500-700 thousand rubles. Therefore, the choice of product items must be appropriate.

“Count how many customers left you because your oil was expensive? - asks AndreiZ from Izhevsk. - Perhaps it would be easier to just make a slightly lower discount on Esso-Mobil? If you still decide to supplement your assortment with cheap oils, then choose oils from second-line brands, but not obvious outsiders in quality. I can recommend something like “Ravenol”, but in no case “Zik”, “Hado” and “Mannol”. Everything written can be successfully extended to other product items.

conclusions

Since the range of spare parts differs in the regions, the starting conditions required to open a retail outlet will also vary. Some will need millions of rubles to start in a prestigious center, others will focus on residential areas, believing that 600 thousand rubles will be able to satisfy the initial hunger of trade turnover. Both will be right in their own way.

However, “...it’s easier to open a store if you already have a car service,” Andrei Mikhailov is sure. “In this case, you will clearly know what “your local car owners” are ordering, who, at the request of your master, will go to your store.” If you have your own workshop for two or three boxes, then starting a store will not require much money, say 700-800 thousand. “And the profit will appear in three months,” the entrepreneur is sure.

However, you can also rely on ready-made business plans drawn up by consulting companies. Some of them recommend having a starting budget of 6,000,000 rubles, promising a three-year payback period.

In other words, the break-even point can be passed in one quarter, or, as in the famous proverb, they wait three years for the promise. It all depends on the professionalism and preparation of the startup person.

This material can serve as a sample for writing a business plan for an auto parts store when obtaining a bank loan, attracting a financial partner, receiving government support, and simply justifying the feasibility of investing money in your business.

Project Description

We present to your attention a sample business plan for an auto parts store opened in a city with a population of 120 thousand people.

Despite high competition, the sale of auto parts is a profitable line of business, since this market in Russia shows annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial from both an economic and social point of view.

Socio-economic indicators of project implementation (for state support)

  1. Registration of a new small business entity;
  2. Creation of 3 new jobs;
  3. Receipt to the city budget N up to 80 thousand rubles per year.

Economic indicators of the project implementation, according to business plan calculations:

  1. Profit - more than 1 million rubles per year;
  2. According to preliminary calculations, the payback period for the project is about 2 years;
  3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds from one of the city banks:

Which tax system to choose

The organizational and legal form will be individual entrepreneurship. The choice of this OPF was due to the inexpensive and simplified procedure for registering activities. As tax systems A patent system will be applied, and the cost of a patent for an auto parts store for a year will be 36 thousand rubles.

At the moment, practical activities have begun to implement the project:

  1. Produced business registration, OKVED code 50.30.2 - Retail trade of automobile parts, assemblies and accessories;
  2. A preliminary lease agreement was concluded for premises to locate a retail outlet on the street. Lenin building 101 with a retail area of ​​40 m2 and a warehouse at the same address with an area of ​​15 m2. The rental price for 55m2 will be 30,000 rubles per month. The premises do not need renovation;
  3. The search for wholesale suppliers of auto parts and consumables on favorable terms has been completed.

Description of products and services

The assortment of the outlet will include spare and consumable parts for cars of both foreign and domestic production. In addition to the goods presented on the display cases and shelves, the store will also work on orders from the catalogue. In general, the supply department will work according to the principle: the most popular items should always be in stock. These products include:

  • Engine oil;
  • Wheel disks;
  • Tires;
  • Filters (oil, air, fuel);
  • Light bulbs;
  • Candles;
  • Wipers;
  • Oil seals;
  • Hardware, washers, screws, caps;
  • Clamps, pipes;
  • Alternator and timing belts;
  • Tools;
  • BB wires;
  • Auto chemical goods;
  • Gaskets;
  • Grenades;
  • Steering tips;
  • Silencers;
  • Bearings;
  • First aid kits and pumps;
  • and so on.

In this case, the customer will be offered spare parts from different manufacturers at distinctive prices, for example, “original” or “non-original” spare parts.

The price level will be slightly below the average price level for spare parts in retail outlets in our city. And thanks to a well-thought-out logistics system, orders will be delivered in the shortest possible time.

Marketing Plan

First, let's determine the market capacity. According to statistics, in Russia there are about 270 cars per 1000 residents, that is, every fifth person has their own car. Our city is home to 120 thousand residents, respectively, they account for about 20 thousand cars.

The most popular car brands include: Lada, Chevrolet and KIA.

Of the total volume of the auto parts market, 52% of sales come from domestic cars and 48% from foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on maintaining his car (without gasoline and insurance). These are mainly costs for engine oil, tires, filters, and spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (car expenses) = 300 million rubles per year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars increases. According to statistics, the growth rate of this market is about 20% per year.

Competitors. According to the research, there are about 30 retail outlets in the city that sell a similar group of goods, 10 of which are large service stations that have their own retail departments (We recommend reading: “Service station business plan.”

In close proximity to our outlet there are:

  1. Service station with its own sales department. They mainly sell on pre-orders;
  2. Motor oil center. The main range is oils, filters and other consumables;
  3. Retail outlet of 5m2 in a small shopping center. They sell only by catalog with delivery within a week.

Let's conduct a comparative analysis of the strengths and weaknesses of our competitors:

Competitors Characteristic conclusions
Strengths Weaknesses
ONE HUNDREDCar owners who use the services of a service station order spare parts from their storeLow range of spare parts and consumables from the warehouse, mostly all goods are made to order. Delivery of the order takes more than a week. Relatively high pricesYou can compete with lower prices, a wider range and faster delivery of spare parts
Motor Oil CenterLarge range of motor oils at low pricesDue to the specific specialization in motor oil, there are no other types of consumables and spare partsYou can compete through a wider range and faster delivery of spare parts
Retail outlet in a shopping centerLow prices, fast order deliveryThere is almost no product in stock; they sell only by catalogYou can compete due to a wider range of goods in stock

Advertising and marketing activities

  1. Advertising in the media, development of a business card website for our store;
  2. Advertising on billboards, distributing flyers and business cards;
  3. Discount for regular customers, promotions (free oil change);

The level of trade markup on goods will average 40-50%. The sales season is in spring and autumn.

The planned sales volume in monetary terms (revenue) is as follows: The monthly dynamics of revenue is presented in the form of a graph: To achieve the break-even point of sales, it is necessary to sell goods worth 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been working in the wholesale supply of auto parts market for more than one year and have proven themselves only from the best side. These are companies such as Part-Com, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. Planned staffing of our organization: Increased requirements will be placed on staff, in terms of:

  1. Good knowledge of vehicle structure and spare parts;
  2. Ability to communicate with clients;
  3. Experience in sales (preferred).

Calendar plan

The list of activities to start the project and their cost can be presented in the form of a calendar plan: To launch the project, you will need 30 days and 2.1 million rubles of starting investments.

How much money do you need to open an auto parts store?

To open a retail outlet, an investment of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be raised in the form of a bank loan.

Financial plan

The main expense item for an entrepreneur will be material costs, that is, the purchase of goods for the purpose of subsequent resale. A rather large expense for an entrepreneur, in addition to wages, will be the payment of insurance contributions to the Pension Fund and the Social Insurance Fund: 36 thousand rubles per year for individual entrepreneurs and 30% monthly of employees’ wages. A complete list of all costs, as well as calculation of gross and net profit, is presented in the table - forecast of store income and expenses:

How much can you earn by opening an auto parts store?

Net profit based on annual sales results will be slightly more than 1 million rubles. The profitability of an auto parts store, according to business plan calculations, is 25.7%. This figure is higher than any bank deposit. This suggests that the investment in the business will be fully justified. Return on investment should be expected in no earlier than 24 months.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Where to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. An auto parts store is no exception to the general rule. This business is primarily for men. But even if you have a good driving record or have previously worked in a car repair service, it’s still worth learning. After all, trading is a new business and requires different skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, mats, etc.

It is also worth paying attention to your competitors: what is being sold in your area, at what price, what is in more demand? Competition in this niche is quite high, so you need to think carefully about your business plan and how you can attract a buyer. An auto parts business can be successfully combined with another car-related business, such as a car wash. Or invest in the car this way, which will bring significant profits in 2-3 years.

Transport has always been in demand, so even in a crisis, cars are in demand among buyers. Starting your own business in the automotive sector does not have to be by opening a car dealership. This is a more costly option for future profits. My immediate desire is that I want to operate from a lower segment of the automotive market. How to open an auto parts store? You need to follow the instructions, and with a clear strategy you can stabilize your income in the near future.

We formalize the activity

There are several options for registering a business. If we consider an auto parts store from scratch, then a less expensive and troublesome format is an individual entrepreneur. A beginner will need to collect the necessary list of documents:

  • Submitting an application for registration of individual entrepreneurs.
  • Entrepreneurs passport and TIN.
  • Certificate of payment of state duty.
  • Obtaining permission from the SES and fire service.

Legal registration of a business will prevent risks for the entrepreneur.

Deciding on the store format

After legalizing the business, you should decide on the specialization of the outlet. Huge selection of options:

  • Specialized store (sale of spare parts only from a specific manufacturer).
  • A universal direction - the retail outlet specializes in goods for all brands of cars.
  • Large salon, including service station services.

Where to begin? An analysis of competition, product prices, and demand for products in the city where the individual entrepreneur opened will help you make your choice.

Important: a retail outlet with a narrow focus (“Gazelle” or “Volga”) should work only with an established customer base.

Room and location

The success factor largely depends on the location and premises of the outlet. Criterias of choice:

  1. Start a business in a sector with high foot traffic.
  2. Narrowing the circle of competition.
  3. Availability of car parking.

The size of the premises for an auto parts store should not be less than 50 square meters. m., the area for the warehouse area is also taken into account here. Renting a retail outlet minimizes the entrepreneur's costs; starting a business from scratch does not involve purchasing premises due to low capital.

Important: If something is missing in the room, you should contact the designers.

Suppliers

A popular collaboration in the car market is one or two buyers of goods. Preference is given to official representatives who supply only high-quality parts for cars. You should start your search with the intermediaries of these companies. Main selection factors:

  • Reputation of the dealer company.
  • Product quality.
  • Reviews from other clients.
  • Experience in the auto parts market.
  • Profitable price.
  • Long-term cooperation.
  • Possibility of returning defective parts.

You should pay attention to the narrow supply profile. This will provide worthy competition to other stores (selling rare oil for cars or unique accessories).

Tip: additional product in the store adds profit, thanks to a significant markup on parts. To correctly distribute the cost of spare parts, you need to analyze the prices of competitors. Where to start, it’s better to study the current catalogs of other stores.

Equipment purchase

Your own business requires taking into account all the nuances, so you will need equipment for your retail outlet. Rental of indoor kits is possible from representatives who supply the goods. Scroll:

  • Showcase.
  • Shelving.
  • Cabinets.
  • Racks.
  • Cash machine.
  • Computer and printer.

Equipment is placed according to the area of ​​the room. The store must be accessible to the customer, so everything is distributed with comfort in mind.

Important: the equipment must correspond to the size of the room; without this requirement, the work of the store will become inconvenient.

Staff

How to open an auto parts store without employees? At the first stage, such a step is simply impossible. Being an accountant and salesperson on your own is expensive, so you need to select several consultants. Here, a separate approach to personnel selection is required:

  1. The future employee must have a good understanding of cars.
  2. Have some experience working with spare parts.
  3. Friendliness.
  4. The presence of tolerance.
  5. Persuasiveness.

These qualities will help you avoid conflict situations with clients. An entrepreneur must be 100% confident in his employees; it is better to hire personnel with a probationary period. Setting up an auto parts store from scratch will not work without an accountant and a security guard.

Important: any retail outlet requires coordinated work, therefore a personnel control system is being introduced (installation of surveillance cameras and monetary motivation of employees).

We form an assortment

High profitability and low segment of entering a business from scratch, the auto parts market includes a lot of competition. An entrepreneur must choose a specialization that will always be in demand. It may be a small assortment of car parts, but this strategy will allow you to stay afloat for a long time. List of goods that will be sold in any market conditions:

  • Lights, bumpers, engines.
  • Side doors and mirrors.
  • Signal accessories.
  • Pendants.
  • Racks.

The assortment for a retail outlet necessarily includes several areas:

  • Spare parts for trucks of Russian and foreign manufacture (wear and tear due to commercial work).
  • Cars from Japanese manufacturers (right-hand drive). These rare parts are purchased from suppliers in a minimum quantity, and it is better to make the service “to order”.
  • Parts for passenger cars (Russian cars are often repaired).

Advice: in addition to the main product, you need to introduce anti-freeze products, winter and summer tires, and special solvents

Marketing moves

Advertising plays a significant role in business from scratch; in order to move forward, a high-quality strategy should be developed. An auto parts retail outlet does not require colorful signs or unique logos. The best option is an attractive name and an interesting appeal for buyers. Attracting clients is impossible without additional tools:

  • Distribution of booklets and leaflets.
  • Posting on the Internet.
  • Providing free consultations.
  • Discounts for regular customers.

Normalization of income depends on sales; to establish balance in the store, you need to attract your circle of customers.

Working on the Internet

Everyone starting their own business immediately allocates a separate sector of income. In a situation with an auto parts store, opening an online store is the right decision. This income will be an effective link in the operation of the overall system. And in order to study in more detail all the nuances of creating an online store, we recommend that you read the article. Parameters for starting activities:

  • Website creation.
  • Registration of individual entrepreneurs.
  • Organization of an online catalogue.
  • Convenient order form.
  • Working with official representatives.

An online store selling auto parts is a popular niche and does not require large expenses.

Important: having resorted to creating a store online, you should choose the optimal payment system for customers.

Business financial plan

It is important to know that to open your own business, you need starting capital:

  • Equipment rental – from 50,000 thousand rubles.
  • Cosmetic renovation of the premises - from 60,000 thousand rubles.
  • Initial purchase of goods – from 1,500,000 million rubles.
  • Advertising – from 45,000 thousand rubles.

Initial costs for opening an auto parts store – from 1,800,000 million rubles.

The monthly amount in favor of operating activities includes:

  • Staff salary – from 50,000 thousand rubles.
  • Rent of space – from 50,000 thousand rubles.
  • Utility payments – from 15,000 thousand rubles.
  • Payment of taxes - from 10,000 thousand rubles.

Costs every month - from 125,000 thousand rubles.

The project's payback includes: markup - 25% on expensive goods, 100% on car accessories. The approximate profit for a store in a busy place is 180,000 thousand rubles. You can recoup the costs of your business after 12 months.

Many people have their own car. Moreover, some families may have several vehicles at once, so various types of businesses that are directly related to cars are profitable and promising. This includes service stations, retail outlets selling automobile spare parts, car dealerships and other organizations. Entrepreneurs often think about how to open an auto parts store from scratch, which, if properly organized, promises to be very profitable.

Preparing for the opening

To run a business competently, an entrepreneur must have certain knowledge of the design of various machines, as well as the main types of their components. In this case, the auto parts business will be understandable and interesting for the businessman, and can become a source of significant profit.

Preliminary stages of work

Before directly opening the selected case, you should perform the following actions:

  • Conduct a market analysis. Opening an auto parts store from scratch is not difficult, but it is important to know what competitors there are in a particular region, where these outlets are located, what is the demand for auto parts, etc.
  • Decide on the specifics of the chosen business.
  • Choose the organizational and legal form of activity, and also decide which taxation regime will be applied.

Trade in spare parts as a business will be successful if all of the above problems and issues are resolved.

Choosing store specifics


How to open an auto parts store that will be profitable and interesting for the entrepreneur himself? To do this, it is important to decide what type of activity will be chosen. It is simply impossible to open a retail outlet that will offer automotive spare parts for all types and brands of cars, so the following store format is chosen:

  • sale of spare parts for certain brands of vehicles;
  • sale of parts either for foreign cars or for domestic cars;
  • sale of spare parts for special equipment or trucks;
  • sale of used spare parts;
  • trading using an online store.

Opening an auto parts store from scratch in any format is a rather complicated process. In addition, do not forget about numerous competitors. That is why an entrepreneur must choose the option that will be interesting to him.

Choosing a place to trade

It is important to decide where exactly the retail outlet will be located. It is best to choose a separate room, which can be located either in the city center or in a residential area. The premises must have sufficient area to accommodate not only a fairly large retail space, but also a good storage area.

The requirements for the premises will be as follows:

  • the area should not be less than 100 square meters. m.;
  • all necessary utilities must be connected to the premises, which include sewerage, water supply, heating and electricity;
  • there should be no competitors in the immediate vicinity of the retail outlet;
  • there should be convenient car parking next to the building where the store will be located;
  • the store should be divided into several separate rooms, each of which will have its own purpose (there should be a sales area and a warehouse, as well as a utility room for employees).

Purchase of commercial equipment


To open an auto parts store and start working, you need to install the entire set of necessary equipment in the sales area. This includes:

  • showcases and racks;
  • shelves and drawers in which you can store small auto parts;
  • tables and chairs for workers;
  • high-quality office equipment;
  • cash machine.

Note! Additionally, in the process of work you will have to purchase a lot of other equipment and elements that simplify the process of doing business.

Formation of assortment depending on the shape of the store


The assortment is completely selected depending on the chosen specifics of the work.

If we talk about how to open a store of auto parts for foreign cars to order, then it is enough to choose a small room in which one manager will work. He will have catalogs that potential buyers will study. After which an application will be filled out and the selected spare part of the foreign car will be supplied. Stores that sell spare parts for domestic cars on order operate in the same way.

Another format will be a store offering a wide range of auto parts and spare parts. How to open a spare parts store in this case? Here it is necessary to carefully consider the assortment, since each customer must find the right item in the store.

Selection of suppliers

Auto parts must be purchased from trusted and reliable suppliers. Therefore, each company with which cooperation is planned must be checked. It should not have any debts or negative reviews, and the organization should not be included in the list of debtors or insolvent companies.

The best solution is to work with official dealers of various brands of auto parts. In this case, you can be sure that all products are of high quality, and if a defect is detected, you can return the product to the supplier.

When concluding a contract, it is important to consider the following terms of cooperation:

  • the possibility of obtaining a deferred payment;
  • payment must be provided both by bank transfer and in cash;
  • the document must provide for the return of defective goods.

You can open a spare parts store even by collaborating with suppliers located at a considerable distance from the store. In this case, all spare parts for cars can be sent by a transport company.

Recruitment


Opening a spare parts store from scratch is actually not difficult. However, for optimal operation of a retail outlet, it is necessary to pay enough attention to personnel selection. It is believed that qualified sellers who are able to advise the buyer are half the success of the business.

Personnel must have the following qualities:

  • professionalism, since sellers must inform potential buyers about all the products in the store, and at the same time must interest and captivate them;
  • experience that ensures the effective work of each employee who knows how to behave correctly in a given situation;
  • communication skills, which ensures the establishment of communication between the store and customers, since silent and gloomy managers do not evoke positive emotions among customers.

Advertising and store promotion

Since the outlet will initially be unknown, it is necessary to conduct a high-quality advertising campaign.

Effective methods for promoting an auto parts store include:

  • create your own official website;
  • create groups on social networks;
  • hand out leaflets on the street;
  • Post advertisements on billboards near the entrances of houses nearby the store;
  • advertise the store on radio or local television.

Counting expenses and income


The business of selling auto parts is quite profitable if you know where to start and how to develop the activity. However, to open it you will have to initially spend quite a lot of money. While working, you will also have to deal with constant high expenses.

Table. Initial costs (average)

Table. Monthly costs (average)

The markup on automobile spare parts can vary from 20 to 100%. The average revenue of a promoted store is approximately 900 thousand rubles, so the net profit can be equal to 200 thousand rubles. Accordingly, the initial investment pays off within a year.

Summary

Thus, if you have a well-developed business plan in your hands, you can form a profitable and promising business that will be a source of constant income.

Cars have ceased to be a luxury for many people, since they are an indispensable element for free and easy movement. Therefore, all types of business related to vehicles are considered profitable, profitable and promising. This leads to many aspiring entrepreneurs thinking about how to open an auto parts store from scratch. It is important to understand the proper composition of the assortment, methods of attracting customers, as well as other nuances. A competent business plan for an auto parts store will allow you to determine all the sequential steps for organizing a business.

General description of the project

Goals and objectives

The purpose of opening a store is to make a profit and provide the optimal assortment to potential customers. To achieve this, numerous tasks are performed:

  • the optimal place to start trading is located;
  • current and in-demand auto parts are purchased from different manufacturers for various types of vehicles;
  • Buyers are attracted in all possible ways.

Important! Consistent implementation of all stages of a competent business plan ensures the achievement of all business objectives.

Possible store formats

Retail outlets selling spare parts for cars can be presented in several formats:

Store formIts features
OrdinaryIt consists of creating a standard retail outlet in a high traffic area. It creates an optimal assortment of products intended for different brands of cars. It is recommended to offer both original and non-original spare parts.
With serviceOpening such an establishment will require significant initial investment. A store opens next to which a car repair service is organized. In this case, each visitor can repair the vehicle by purchasing spare parts for these purposes in the store.
Online storeOnline trading is becoming increasingly popular and relevant, as online stores offer their customers a wide and rich range of products at affordable prices. You don’t have to spend a lot of money to open such an establishment, and you also don’t need to pay salaries to sellers, caretakers, drivers and many other employees.

The choice of work format depends on the financial capabilities and wishes of the entrepreneur himself. Most often, a standard store is chosen.

Possible franchises

If an entrepreneur does not have the necessary knowledge to open a business on his own, then he can take advantage of the offers of other large and well-known companies that sell franchises. In this case, all information on the phased opening of a business will be received.

The most interesting franchises in the field of auto parts trade are:

    • Avtozum – specializes in the sale of curtains for cars;

  • Khorda – sale of new spare parts for cars via the Internet;
  • AutoDukan – sale of new spare parts, as well as parts from car dismantling.

Important! There are many other franchises, each of which has its own characteristics, so before purchasing it is important to evaluate the profitability of the purchase.

Industry Analysis

Competitor analysis

Every city has many stores specializing in the sale of auto parts, so it is important to evaluate all competitors to determine their pros and cons. This encourages the opening of a store that takes into account the shortcomings of similar outlets.

An important aspect of successful trading is not only the quality of the goods offered, but also pleasant and competent service.

Opening any business involves various risks. When creating a store selling auto parts, the following risks are taken into account:

  • complexity of commodity accounting due to a significant assortment;
  • frequent deception on the part of employees;
  • a large number of defective parts returned by dissatisfied customers;
  • selection of unreliable suppliers;
  • high competition and difficulty entering the market;
  • the need to create a significant assortment from the first days of work, which leads to the need to invest a significant amount of money in the business.

Important! If you take these risks into account, and also act in the interests of potential buyers, then there is a high probability of firmly occupying a certain niche in the market.

Marketing plan

For the effective operation of any retail outlet, constant sales are necessary, for which the store is obliged to carry out various measures to stimulate it and attract customers. The most effective for an auto parts store is:


Equipment

To trade auto parts you will need:


Important! Some suppliers offer free commercial equipment that only carries their products, which will allow you to significantly save on the initial investment in starting a business.

Suppliers

Large auto parts stores always cooperate with several suppliers at once, but it is advisable to establish contacts directly with manufacturers, and not with intermediaries, since in this case the minimum purchase price will be obtained.

Finding suppliers is quite easy using the Internet, and some companies may offer to become their representatives, which will allow you to get the minimum purchase price for their goods throughout the region.

Organizational plan

It is important to choose professional and experienced workers wisely. For official work, a business is registered, after which a schedule for opening the store is determined.

Required Personnel

The results of the organization's activities directly depend on the store employees. At the first stages of work, an entrepreneur can independently act as a seller, but over time he will have to hire workers. They should be:

  • qualified;
  • experienced;
  • polite and friendly;
  • neat and attractive.

In this case, numerous customers will be happy to return to the store for repeat purchases.

Business registration

Most often, to open a store selling automobile parts, the organizational form chosen is individual entrepreneur. Registration of an individual entrepreneur does not take much time and requires minimal documents.

Opening schedule

You can open an auto parts store in a short period of time, during which the main stages of the process are implemented:

  • market analysis – 1 week;
  • business registration – 2 weeks;
  • selection of premises – 1 week;
  • carrying out repair work – 2 weeks;
  • selection of suppliers – 1 week;
  • purchase of equipment for trade – 1 week;
  • assortment formation – 2 weeks;
  • selection of employees – 1 week;
  • store advertising – 2 weeks.

In three months, you will have a full-fledged store with a staff, a wide and deep assortment and an effective marketing program.

To open an auto parts store you will need 2 million 247 thousand rubles:

  • business registration – 2,000;
  • renovation of the premises - 45,000;
  • advertising expenses – 80,000;
  • purchase of commercial equipment – ​​120,000;
  • compilation of assortment – ​​2 million rubles.

Monthly expenses amount to 913 thousand rubles:

  • premises rental – 30,000;
  • employee wages – 55,000;
  • taxes – 15,000;
  • utility costs - 8,000;
  • advertising – 5,000;
  • renewal of assortment – ​​800,000.

Most often, monthly revenue is 1 million 100 thousand rubles. Net profit is approximately 180 thousand rubles. The investment pays off within one year of operation.

Thus, any business related to cars is considered profitable and promising. A properly opened auto parts store will bring its owner a high and constant income. As it develops, additional services may be offered.