Simple business in a crisis. What business to invest money in, what is more profitable to do?

In our age of total globalization, everything in the world is much more interconnected than we can imagine. Any, even the most insignificant changes on the world stage can immediately affect the economies of different states. It's no secret that the crisis we are now seeing in Russia has geopolitical rather than economic reasons. But we will not delve into politics, but will focus on the economic situation in the country and try to find out whether a business can be viable in a crisis and what is the best thing to do in our unstable times.

In our extensive material we

• consider the features of the current economic crisis;
• Let us dwell on the policy of state support for small and medium-sized businesses in times of crisis;
• Let’s note the most relevant business development models today;
• In conclusion, here are some inspiring examples showing that no crisis can stop those who strive to make their lives better!

So, let's sit back and start studying the topic of how to run a business during a crisis!

Another crisis in the economy: what's new this time?

The crisis in the economy, in principle, is a natural and cyclical phenomenon. No matter how prosperous the economy of absolutely any state is, growth is inevitably followed by recession, and these periods replace each other constantly.

Crises can be minor or deep, and can affect the economy of one country or a number of states. This happens all over the world, and our country is no exception. Our economy has suffered especially badly lately. Some experts believe that the current crisis is the most serious since 1998.

Of course, even before the major foreign policy events of recent years, the Russian economy was far from stable. But the annexation of Crimea, the war in Ukraine and further world events of various scales, which grew like a snowball, most seriously affected our economy, and, unfortunately, not in the best way.

What kind of troubles have been added to the financial situation by the current crisis, which began in 2014; we are currently observing the active stage, and according to some experts, the worst may be yet to come?

• There was a gradual decline in oil prices on world markets, and as a result, they practically reached their minimum. At the same time, the volumes of gas supplied from Russia to Europe have decreased. These two factors sharply reduced the flow of funds into the state treasury.
• There was a sharp rise in the dollar and euro against the ruble currency.
• Due to the unstable currency situation, a crisis in the banking system has ripened, many banks have lost their licenses to operate, and business lending policies have become tougher.
• Sanctions were announced against Russia by the United States and the European Union.
• “Anti-sanctions” in the form of an economic embargo were not long in coming - the Russian government’s retaliatory measures against some Western countries.
• The entire strategy of the Russian authorities to make the country more attractive for foreign entrepreneurs has practically come to naught.
• Many businessmen conducting joint activities with foreign companies suffered losses from failed transactions.
• Many large corporations left the Russian market, in particular, this seriously affected the automobile market.
• There was an inevitable rise in prices for goods and services in such conditions and a sharp decline in citizens' incomes, and with it a fall in purchasing power.

All these factors had a serious impact on the size of the state budget revenues. And if earlier everyone understood that living through the sale of natural resources was a very short-sighted policy, but they did not get off the oil needle, now the question has seriously arisen that the state’s economy should not be mainly based on raw materials. We also need to produce something. And since such awareness has finally come, it turns out that now is the time to develop business in the country.

The opinions of experts who make forecasts regarding the crisis situation in Russia are almost entirely based on assumptions about an increase or further fall in oil prices. Since it is impossible to predict this fundamental factor, economists of different ranks predict different possible outcomes of the current crisis.

Both the most favorable prospects for the economy of our country and the worst forecasts may come true. Many believe that this crisis will last for a long time and should be perceived as new living conditions. Of course, the future scenario for the development of the situation may be completely unpredictable.

But, here, as they say, what will be will be, and there is no need to panic in advance. We need to remember that a crisis is not only a period of stagnation, but also an opportunity for growth and renewal, and begin active action!

A crisis for business is an ambiguous phenomenon!

Anyone who is starting or already running their own business in turbulent times of crisis must understand that such an economic situation has not only disadvantages, but also advantages. For the sake of objectivity, let's look at both.

Obvious disadvantages of a crisis situation for the business sector!

We have already named some of them above: devaluation of the national currency, cessation of the flow of foreign investment, and a decrease in the purchasing power of consumers.

But, besides them, there are others that directly influence the activities of domestic entrepreneurs. These include, for example:

• Rising prices for fuel and fuels and lubricants;
• Increases in costs initiated by the state (for example, the introduction of the sensational “Platon” system - fees for tonnage from trucks transporting goods along federal highways);
• Strict lending conditions;
• Crisis of non-payments from business partners;
• Instability of exchange rates.

All these negative factors lead either to a decline in production in the field of small and medium-sized businesses, or even to the ruin and cessation of the activities of entrepreneurs.

Crisis: are there any advantages? Yes, definitely!

On the other hand, we can list some of the advantages of crisis conditions that mobilize for active entrepreneurial action:

Anti-crisis policy of the state: is it there or not?

As you understand, the state in the current situation cannot help but respond to such a destabilizing factor as the economic downturn. Another question is how relevant, timely, effective and large-scale his reaction is.

How to help a business: anti-crisis development plan!

At the moment, an anti-crisis development program for Russia in 2015-2016 has been developed. It spells out measures designed to serve the development of the economic sphere in unfavorable modern conditions and achieve social stability.

Regarding business, the anti-crisis plan contains the following points:

• Support in the implementation of non-resource export production;
• A course towards “import substitution” of food and other goods;
• Attracting investments in certain economic sectors;
• Assistance in the development of small and medium-sized businesses by reducing various types of costs;
• Simplification of lending and subsidizing programs for small and medium-sized businesses;
• Other stabilization measures.

It is planned to support various sectors of the economy through the development of state, federal and regional programs that will be more specific and clear.

What economic areas are highlighted in the anti-crisis program?

Firstly, probably for the first time in many years of oblivion, politicians remembered agriculture. The government plans to allocate 50 billion rubles for the development of agriculture, plus it has promised to subsidize the purchase of domestically produced agricultural machinery. This is good news for those who want to start or are already engaged in agricultural activities.

Secondly, quite significant support for entrepreneurs in the small and medium-sized business segment has been promised. It is planned to allocate funds to sponsor small businesses, reduce taxes and provide financial holidays for small and medium-sized businesses.

In addition, apparently, it was impossible to ignore the call to “stop creating a nightmare for business,” since one of the provisions of the anti-crisis plan requires a reduction in the intensity of inspections from various regulatory authorities.

Anyone who is not new to business knows very well what a headache endless inspections from a huge number of supervisory services, starting with the State Fire Supervision and ending with the Federal Antimonopoly Service, cause, and what amounts of fines you have to pay for certain shortcomings, which, if desired, , can be found even in the most exemplary enterprise. So, if the goal of reducing the zeal of regulatory authorities comes true, this will already be good support for entrepreneurs.

Thus, we can conclude that the state identifies the development sector of small and medium-sized businesses as one of the highest priority sectors of the economy today.

Anti-crisis plan: what actually happens? Expert opinion!

The measures proposed by the anti-crisis program, of course, are not exhaustive; it is possible to outline a fairly large range of various measures that would support Russian business during the crisis and accelerate its development.

Since the plan was developed last year, one can already ask what is actually happening, how the intended goals are being implemented?

To be honest, practically nothing. Yes, they are giving out land in the Far East, but in the European part of Russia agricultural production is still interrupted without the help and support of the state.

Yes, various schools of entrepreneurs are being created, but entrepreneurs need real help, expressed in loans, subsidies, and tax breaks. What do we actually see? Costs are only increasing, as evidenced by mass strikes by truck drivers.

Yes, some kind of material support is provided to some enterprises, but this measure is not widespread, but rather has a targeted nature. So, this help cannot be called common to everyone, and it is, rather, not the rule, but the exception.

Independent experts in the field of economics generally believe that the proposed program cannot be called an anti-crisis plan, but only a set of individual disparate measures that will not be able to lead the country out of the crisis.

Most likely, this is actually the case, and these measures are insufficient and very superficial. But even if at least these declared plans do not remain on paper, but are actually implemented, then this will already become a huge incentive for the preservation and development of business in the country.

And so, everything still remains in the spirit of the classics: saving drowning people is the work of the drowning people themselves! Therefore, when building your business during a crisis, try to rely as much as possible on your own strengths, without expecting much help from the state.

Business in crisis: are there any special features?

In principle, the economy of our country always develops in some special conditions. We are practically unfamiliar with such a phrase as economic stability. There are only short periods of calm, when exchange rates more or less stabilize, prices level out, and it becomes possible to build not only short-term, but also more or less long-term business prospects.

Therefore, without exaggeration, we can say that in our country business is developing in conditions of a permanent crisis. And not least of all, this development is hampered by the state itself, whose domestic and foreign economic policies are often conducted contrary to the obvious laws of the market, and sometimes contrary to common sense. What is there left to do? Just remember the catchphrase “This is our homeland, son, but you don’t choose your homeland!” and continue your hard work as a businessman.

The current crisis, as we have already noted, has its own characteristics. Are there any peculiarities of doing business during a crisis? Of course there is, and now we will talk about it.

How to run a business during a crisis?

It is quite obvious that the differences between doing business during a crisis and doing the same business in stable times lie in the more stringent conditions in which companies or enterprises have to operate.

In such conditions, previous business methods do not work effectively. Entrepreneurs have to think about what measures can be taken to save their company and their customers.

And those who are just planning to open a business need to analyze the situation in order to minimize possible risks and successfully start a career as a businessman.

So, let's look at the main features of doing business during an economic downturn.

• At this time, the costs of producing goods and services increase significantly. Literally everything is becoming more expensive: rent for rented space is increasing, prices for fuels and lubricants and energy resources are rising, suppliers are increasing the cost of raw materials, equipment and components. As a result, even with a great desire not to raise prices for the product produced, a businessman cannot help but do this due to the current circumstances.
• The ability of consumers to purchase goods and use services is significantly reduced. Rising prices, inflation and rising unemployment are forcing citizens to cut their expenses in literally all directions. In times of saving, people do not think about excesses, spending money mainly on food, essentials, and making mandatory payments for utilities and other services. In this scenario, you need to think about how your business can meet the needs of potential customers, for example, whether it can help them save money on a particular product or service.
• Difficulties arise when obtaining bank loans. Banks themselves are suffering from the economic crisis, so they have to tighten the rules and conditions for issuing loans in general, and for business development in particular. In an unstable economy, the risks of ruin and bankruptcy of enterprises increase, which leads to non-payment of obligations to banks. Wanting to insure themselves against such risks, banks raise interest rates, making loans unprofitable for entrepreneurs.
• Old business schemes don't work. During a crisis, it is precisely those companies whose management does not want to rebuild in the new conditions or does not do so actively enough that fail. More forward-thinking entrepreneurs are finding ways to increase revenue even during periods of economic downturn by finding and implementing new business strategies.

Strategies for business development during a crisis!

There are many methods or strategies for business development in crisis conditions, and each new crisis increases the number of inventions and developments.

The business development strategy during a crisis can be divided into external and internal. An external strategy is implemented when companies are active in searching for new markets and opportunities, attracting new clients and consumers, that is, when actions go beyond the boundaries of the company.

Internal strategy implies activation within the business: optimization of production processes, production of new goods and services, application of innovative technologies, etc.

Some of these methods are applicable on a wide scale, as they are suitable for a large number of companies operating in different areas of the economy, while others may be effective only in highly specialized areas.

What strategies do entrepreneurs most often resort to when they want to develop their business despite an unfavorable environment?

1. The first thing that comes to mind in difficult economic conditions is to turn on the economy mode. You can simply reduce costs in all areas, or you can carry out an optimization process.

This method alone, not supported by other actions, will not bring your enterprise to the crest of success. But it will help save quite significant funds that can be used for production purposes.

The company’s work can be optimized in the following areas:

Reduce the costs of maintaining the administrative apparatus;
— reduce the number of full-time employees to the optimal level;
— transfer some types of activities to outsourcing, reducing the cost of paying in-house accountants, lawyers, personnel officers, etc.;
— abandon expensive offices and other rental premises in favor of cheaper ones;
— start looking for business partners who will work with you on more acceptable terms than the previous ones;
- put off all the excesses in the form of luxury cars and expensive corporate events until better times.

2. It is necessary to analyze the situation of your company at the current moment, make adjustments to management and build a reliable management system that can work effectively in crisis conditions. It is even possible to invite a so-called “crisis manager” - a person professionally involved in leading companies and enterprises out of a crisis situation.

3. It is necessary to carry out constant financial and production control. This will help you have an idea of ​​the performance of your business at each stage and will enable you to make timely adjustments where necessary.

4. Creating a strong team of professionals is an important condition for business survival during a crisis.

Imagine for a moment that your business is already feverish from the outside, and even your employees come to work as if they were doing hard labor, and they don’t care at all whether your enterprise stays afloat or sinks. Which option will be implemented sooner? Most likely the second one.

But if your employees are not only excellent specialists, but also like-minded people who are interested in business development, contribute to finding ways out of a difficult situation, and participate in expanding the market and customer base, such a team will not be afraid of any crisis.

5.The next strategy could be to revise the company's marketing policy. Attract the client with cheaper but high-quality goods and services, come up with smart marketing moves, try to pleasantly surprise clients and be remembered by them, and then they will choose you over your competitors.

6. Development strategy is the most advantageous during a crisis. While competitors are frozen in anticipation of better times, pursue an active policy! Grow your business no matter what. Conduct constant market monitoring, study innovative approaches in your business, develop new market niches, promote new products, expand the scope of production of goods or services by including those that are in greatest demand among the population.

Constantly look for new opportunities and hidden internal reserves! Even more ideas on how to think creatively in business are outlined in the material.

What is relevant at all times? Brainstorming for beginner businessmen!

It is clear that before opening their own business, future entrepreneurs decide on its direction. Some act solely on the basis of the profitability of a particular business, some rely on their talents and abilities, some make choices based on the existing demand for specific goods or services, and some simply occupy a free market niche.

During a period of stable economy, it is easier to make a choice, since, if desired, you can raise any business. In a crisis, everything is a little more complicated. We have to focus mainly on the needs of the population, which also sometimes undergo significant changes.

People receive less income, some even lose their jobs, and in such conditions, you understand, there is no time for excesses. Even those who are accustomed to relative financial independence are gradually beginning to change their habits, let alone the least socially protected segments of the population.

We study consumer demand: who saves on what?

Let's think about what is typical for consumers in conditions of a severe economic crisis. For the most part, they begin to live more modestly. First of all, this is reflected in relaxation and entertainment. Due to the sharp increase in the cost of the euro and dollar, foreign holidays have become unavailable to many people, so the flow of people wishing to go on vacation to warm countries has decreased.

Holding various holidays and banquets has begun to fit into more modest budgets than, say, a couple of years ago. Even fireworks displays are not so pompous now (remember that we are talking about the average consumer, and not about those who can afford all the joys of life even in a crisis).

What else do they save on? Women are switching from luxury brands of cosmetics to mass ones, buying expensive clothes less often, preferring cheaper brands. They are looking for more affordable hairdressers and beauty salons; many have begun to resort to the services of cosmetologists and manicurists at home.

Men begin to treat their cars more carefully, and, not having the opportunity to purchase a new one, they begin to use car service services more often. They buy all sorts of gadgets less often and no longer change iPhones and smartphones just because a new model has come out.

Of course, everything that we have just listed is a characteristic feature of the so-called “consumer society”; you are probably familiar with this term and its meaning. And if everything was limited only to such savings, then the situation might not be close to critical.

However, the poorest segments of the population: low-wage workers, the unemployed, students, pensioners, people living on benefits, are generally forced to save on food and the most basic everyday goods. But this is all the widest consumer audience.

What goods and services are not afraid of the crisis?

Now, from objects that become the subject of savings during a crisis, let's move on to things that remain relevant for people even in difficult periods.

And let's start where we left off in the previous block - with food and consumer goods. Never and under no circumstances will we stop eating, maintaining hygiene, taking care of our health, buying goods for children, taking care of our appearance, dressing, studying, playing sports, using transport, and arranging our home. You can save on all this, but exclude it from life - unless in the most force majeure circumstances, which, let's hope, will never happen.

This is something that should be taken into account, since everything listed above (we do not guarantee the completeness of the list) are goods and services for which people are willing to pay. And since there is demand, then we need to create a supply.

Thus, we, although quite briefly, outlined the picture of consumer demands during the period of economic decline. Why did we do this? So that aspiring entrepreneurs who read this material can more carefully approach the choice of the direction they would like to pursue in business.

Opening a business during a crisis: to be so or not to be?

Let's sum up some kind of intermediate results. We have, in general terms, grasped the experts' forecasts. We got acquainted with the government's anti-crisis program. Features and strategies for business development during a crisis have been clarified. The characteristic features of consumer demand have been identified. The time has come to draw conclusions whether it is worth starting or continuing to run a business during a crisis.

We dare to assume that everyone who wanted to open a business, but was terribly afraid, found confirmation of their fears at the beginning of the material and already fled in panic. And only those who really want to move in the direction of development remain with us, who want to become a businessman, as they say, not thanks to, but in spite of.

And here, it seems to us, there are two possible options, which depend on your own vision of the situation and the degree of trust in the promises of government authorities.

The first option is to follow the path of an entrepreneur by registering an enterprise, obtaining loans for development, establishing the production of goods or services, searching for clientele or markets, that is, operating within the existing system.

The second option is to interact with the state as little as possible and choose a type of activity free from such conventions as the availability of start-up capital, registration, office, etc. Everyone probably already understood that we are talking about doing business on the Internet.

Let's look at both options in more detail, highlighting the most promising areas within them.

Online business: a successful start for everyone!

For people running their business on the Internet, it would be strange not to put this type of business in first place. Which we do with great pleasure!

Thousands of articles have been written about online business, hundreds of videos have been shot, and a huge number of training courses have been prepared. Do you think such a fuss has been created around him in vain? Of course not! After all, business on the Internet is indeed one of the most profitable and advanced types of business today! And if we consider it from the point of view of a crisis situation, then in general, one might say, there is no price for it! And this is not a pun, but a completely objective reality.

Let's take a closer look.

Firstly, you can do business online without any registration, obligations to tax inspectorates and other fiscal authorities. Of course, if you are a very law-abiding citizen and even believe that a pension exists, then no one will forbid you to give your business on the Internet an official status. The only question is how practical it is.

As practice shows, very often people whose business on the Internet has taken off leave Russia in all directions, fortunately the conditions for remote work allow this. Some people leave to spend the winter, others live for years in countries with a warm climate and a favorable economic and social environment.

A lot of things are changing in the world now. Globalization erases many boundaries and conventions. People who are free in their activities from offices and strictly designated working hours easily become cosmopolitans, or citizens of the world. So why voluntarily tie yourself to a state that only thinks about how to snatch more from ordinary people, while turning a blind eye to the boundless theft and corruption at the top?

Secondly, most types of online business can be opened without having any initial capital. Well, perhaps it could include the purchase of a computer or laptop, but, for sure, you have already made this investment. And even those types of businesses in which you need to invest first do not require such fabulous sums as in offline business. So you won't need to take out loans.

Thirdly, you don’t need to spend money on renting and maintaining offices, business suits, cars, business lunches in expensive restaurants and other paraphernalia of a business lifestyle. Your apartment, a computer desk, a cup of coffee, and you can work in your pajamas. Just kidding, you shouldn’t let yourself go either!

Fourthly, online business makes it possible to work alone, without involving other employees. Of course, as your business grows and reaches new levels, you will most likely need help. But this will happen later, and now, being at the opening stage, you can exclude the cost of maintaining staff.

So you and I have saved a whole lot of money, which we would have had to give as start-up capital in a regular business! And, at the same time, they didn’t even get into debt! There is a joke that in order to earn starting capital, you need to have at least a starting pistol. As you can see, when starting a business online, we won’t need either one or the other!

TOP 3 most profitable types of Internet business!

What kind of business can you do online during a crisis? Yes, the same as at other times, since all the most popular destinations are equally in demand, both during a crisis and during a stable situation in the country.

Business on the Internet generally depends little on the state of the economy. From this point of view, it is the most stress-resistant and free from external circumstances, unlike offline business. This type of business is also unique in that you can start it right after reading this article. “How so? What can I do right now?” you ask.
For example, decide which area of ​​online business is closest to you. And this is already a lot. As an example, we have selected several of the most profitable and interesting options.

Business in creating, developing and promoting websites is always in demand!

It’s probably not worth telling that the Internet is now our everything. Even if someone has a fairly successful business in any other field of activity, it is rare that someone does not have an official website for their company.

Having a website means advertising, it means fame, it means the latest information, and ultimately, it means new clients and partners!
It’s good to be a jack of all trades, both to run a business and to manage your website personally. In reality, this phenomenon happens extremely rarely, so the creation and further work with sites is usually entrusted to professionals. As you may have guessed, professionals are precisely those people who run their business on the Internet.

And this is only one facet of doing business on websites. In addition to promoting and promoting other people's sites and pages on social networks, webmasters have their own sites, from which they receive very decent income through advertising and working with affiliate programs. Another way to make money on websites is to raise the site to top positions in search engines and sell it for good money. Promoted sites with high traffic are really expensive.

To become a competent and successful webmaster, you need to have a good understanding of website building, SEO optimization, the basics of content marketing and numerous other nuances. Interested? On our website you will find comprehensive first-hand information on the topic of organizing a business on websites, and you can start with this material:

Trading – how to become a professional?

Until recently, we knew about trading in stock markets only by hearsay, and mainly from the plots of American films or from high-profile news about the fall or rise of shares on one or another major stock exchange.

Now trading in exchange assets, as an occupation, is increasingly becoming part of the interests of people in our country who want to earn money.

Serious trading is not gambling. Unfortunately, not everyone understands this. In order to engage in trading successfully, you need to undergo high-quality training.

Those who started this business without delving into it, but only having a superficial understanding, quickly “merged”, simultaneously telling left and right that trading is a scam for money.

But then what about all the long-term world practice, the work of the world's largest stock exchanges, the army of thousands of brokers? Also a divorce? No, all this is reality, only this type of business requires the same serious approach as in any other important matter.

To succeed, you need not only to thoroughly study the principles of operation, but also to be able to choose the right strategy and a reliable broker. These components will be the guarantor of your comfortable future.

You can make money on the Forex exchange or on binary options; by the way, it is with the second option that beginners are most often advised to start, since it is believed that this exchange is easier to start with.

Where is this taught? The easiest way is to find a quality resource on the Internet and get trained there. But now this topic is so popular on the Internet that you can easily run into incorrect information.

When choosing sites for training, look to see whether they really are carriers of useful materials, or whether they simply pursue advertising purposes. Information from the article will help you in choosing training resources

Study diligently and diligently (after all, you are doing it for yourself), develop analytical skills, broaden your horizons in every possible way, monitor the geopolitical situation in the world - all this will help you become successful in trading. Well, luck, of course, will not be superfluous!

Online store: a new look at the trading business!

Earning money from resales, the meaning of which is to buy cheaper and sell more expensive, is one of the most popular ways of entrepreneurial activity. This is trade.

In ordinary business, this is a whole army of intermediary traders who purchase goods, deliver them to their outlets, and then the sales process begins.

On the Internet, the opportunity to sell goods is achieved by opening online stores.

Take, for example, such an actively developing area as dropshipping. This activity consists of searching for online stores with cheap goods to resell them already in your online store.

A competent marketing policy and advertising will do their job and attract customers. Good quality of goods and an interesting assortment, as well as a high level of customer service in the form of convenient navigation on the store’s website, various discounts, seasonal sales, promotions and prize draws, will make customers return to you again and again. They will leave their positive reviews, thereby increasing your customer base.

Your business will grow and prosper, and at the same time you will not have to pay crazy rent for retail and warehouse space, maintain a staff of sales consultants, pay other expenses... The whole business will be in your computer!

Freelancer – is he a businessman or not?

The phenomenon of freelancing, or remote work on the Internet, has existed for a long time and is developing at a rapid pace. The first types of activities we indicated also, to one degree or another, relate to freelancing. But if there we talked about a rather narrow specificity of activity, here we would like to expand the range and list specialties and even abilities, having which you can build a business in a crisis via the Internet.

If you are literate and have a good style, you can become a copywriter, proofreader or editor. This is not a business yet, but contractual work for the customer. But if you set your sights on creating a copywriting bureau or a text exchange, develop a website, run an advertising campaign, attract performers and customers - this will already be a business! And its profitability will depend on the literacy of your policy.

Another option is to create a design bureau. Interiors, furniture, fabrics, graphic design, landscapes - anything can become an object of design art. Develop, create, participate in exhibitions, make yourself known publicly, and you will be guaranteed a flow of clients.

And don't forget that one of the main features of online business is that it has no boundaries. How many people will visit a design firm operating offline in your city, especially in times of crisis? We think a little. How many visitors will there be on the Internet, given a good advertising campaign and high professional competence of designers? In any case, many times more. So which is more profitable?

Are you a member of another profession? Great! Just sit down and think about how you can translate your knowledge into developing an online business.

For example, are you a lawyer, economist, accountant? Create an online consulting center and provide qualified consulting services to clients.

As you can see, there are a lot of options, and anyone who wants to do business on the Internet during a crisis will also certainly find their niche. If you are passionate about mastering this business model, but do not know in which area to put your efforts, this material will help you

Some might argue that a freelancer is not a businessman. Well, it depends on how you structure your work.

Of course, the freelancer who cannot go beyond dependence on several customers and does not think about further development will remain forever in the role of an employee, albeit a remote one.

Those freelancers who start small, but see prospects and work on the implementation of their projects, as a rule, later grow into full-fledged businessmen with very decent incomes.

Online business: what about “dummies”?

Now let's debunk the myth that only particularly gifted and advanced users can work on the Internet. And we will do it easily and naturally.

Any task that needs to be done professionally requires learning. This truth is undeniable. It’s the same with online business - if you want to become a cool webmaster or a successful trader - learn! If you want to become a cool programmer or master the wonders of Photoshop, learn! Or did you think that people who succeeded in the Internet business were immediately born with a laptop in their hands? No, any achievement is the result of hard training and long hard work!

Despite the fact that computers have become a part of our lives for twenty years now, there are still people who are still at odds with this technology. Will they really never be able to make money on the Internet? What should those whose main achievement in mastering a PC do is change their photo in Odnoklassniki? We answer: don’t panic, but also learn, starting from the basics.

Just as ignorance of the law does not exempt you from responsibility, so ignorance of a computer does not exempt you from the opportunity to build your own business with its help during a crisis unfolding outside the window.

Believe me, with great desire and diligence, you can become a computer genius much sooner than you expected. Tested and working!

Where to study? This is not a question, since there are a lot of educational programs now (after all, you are not the only one who wants to earn money during a crisis). The basics of computer literacy can be mastered either by attending special courses, these services are provided by many educational institutions in cities, or using the same Internet.

Further, you can also learn through webinars, business trainings, listening to lectures by professionals, reading articles on the right websites. And in general, self-education is everything to us! There is no shame in learning and it is never too late! Even the coolest specialists never stop learning, because in our fast-paced times, something new is constantly appearing!

So, if you are sure that an online business is your option, you can start moving in this direction right now! And everything will work out!

Business in crisis: promising areas of small business activity!

If you are closer to the more classical understanding of entrepreneurial activity today, and you want to create your own company or open a production facility, then now we will talk about this.

You can learn a large number of options for profitable and relevant types of business from our material and successfully apply them in practice.

We have already found out what is in demand among the majority of consumers during a crisis, and what they are ready to save on. Based on this, let's look at possible business development options for aspiring entrepreneurs.

Business in the service sector – a sea of ​​opportunities, a sea of ​​ideas!

As sad as it is to admit, the statement of a famous businessman quite accurately characterizes the state of the service sector in our country. If you choose this area as a business, make sure that his words have nothing to do with your company.

This area is very broad, since from birth to death we constantly use certain services that are necessary for us. This means that someone must provide them. Let's take a short look at those areas in which the provision of services, both for the personal needs of the population and for doing business, is relevant and, accordingly, profitable, even in difficult times.

Outsourcing: professionals to the rescue!

In times of crisis, the services of outsourcing companies are in quite active demand. Outsourcing is the transfer of any type of activity that is not related to the main activity to be carried out by organizations that specialize in this activity.

The point of interacting with an outsourcing company is that an enterprise that has transferred certain functions to a third-party contractor can save significantly on this while receiving high-quality, professional and timely assistance.

Let's take a closer look, using a specific example.
Let's say the company has an accountant, a human resources specialist, and a lawyer on its staff. The company pays them for working 8 hours a day, and it doesn’t matter whether they are overloaded with work or drinking tea for half the day.
Each of them has the right to go on vacation, maternity leave, or may fall ill, and the manager will have to pay all expenses. Plus office rental and office equipment. It turns out to be quite expensive, and it is much easier to conclude an outsourcing agreement for full or partial service by professional companies.
So the demand for these services will only grow, and such a business will be in great demand during a crisis.

If you decide to open such a company, which direction is better to choose? You need to proceed from several criteria: the presence of supply and demand in the market for these services, the proximity of the field of activity to you personally as a business leader, etc.

What is especially in demand in the field of outsourcing?

• Accounting services (full accounting support, reporting, etc.);
• Services of economists and marketers;
• Legal services;
• HR administration and personnel selection;
• System administration;
• Organization of work on labor protection.

In order to develop your business in this direction, remember that your specialists must be truly highly qualified workers who are fluent in their field, constantly improving their skills and monitoring legislative changes.

Competence comes first! By observing this condition, you will build a successful business, since a good reputation of a company is the key to its success!

Services in the field of motor transport: oh, I'll give it a ride!

Transport services, without a doubt, are among the most important in the modern world. This business has high profitability both in crisis and in stable times. Three most promising areas can be identified at once: organizing passenger transportation, organizing cargo transportation and the car repair business.

Passenger transportation can be organized in two ways: by launching minibuses or by organizing a private taxi service. In the first case, you need to obtain a license, if necessary, win a tender to provide the service, and you can launch minibuses on the line. Of course, you will first need to calculate how profitable the route you choose will be.

In the case of a taxi service, it will be necessary to organize the work of transporting passengers privately, including the actions of the dispatch service for receiving and distributing orders. This business is considered to pay off quickly, but again, you need to proceed from market conditions.

Freight transportation as a business is also in great demand. The services of transport companies are ordered when delivering goods to retail outlets, when purchasing goods through online stores, when transporting raw materials from suppliers, when moving, etc. To operate, you will need a fleet of trucks, forwarders, transport logistics specialists, and a dispatch service.

Another way to make money on a car is to open a technical inspection station, because motorists must carry it out at specified intervals, depending on the year of manufacture of the car.

So, the auto business is a pretty profitable business in a crisis!

Educational services: live forever, learn forever!

Educational services are always in great demand. In the conditions of enormous competition that is now observed in the labor market, those who really are great specialists in their field win. Therefore, a huge number of people constantly improve their skills, master new professions, study foreign languages, etc.

Various children's development centers for children of preschool and school age are also popular, as well as various art schools and creative houses, where children are provided with educational services in various areas.

You can consider how to organize a training business using the example of creating a language school in the material

Activities in the field of educational services can be a profitable business; it is important to organize it correctly. Courses, trainings, master classes, lectures and seminars must be conducted by professionals, so the selection of personnel is very important. The high-quality work of your employees is the key to the positive reputation of your business, and the consequence will be the popularity of your company among clients.

Health and beauty are an eternal topic for making money!

Beauty salon– beauty will save the world!
Taking care of your appearance and maintaining your health are two related topics that are best considered together. Where do women turn to maintain their beauty? To beauty and spa salons, massage rooms. Most of the employees working there must have a medical education, and the company itself must have a license.

If you decide to open such an establishment during a crisis, then try to provide services in an acceptable price range. Attract clients because your products are cheaper than those of your closest competitors. Word of low prices will spread quickly (or we don’t know the women) and you will be able to lure clients who use the services of other salons. Of course, your specialists must work flawlessly, otherwise no dumping policy will help you.

Pharmacy - We are looking for new ways of development!
All people get sick. All people buy medicine. The pharmacy business is a fairly popular area. True, now, in a crisis, difficulties arise with imported medicines, and their prices are very high.

This is not a reason to abandon your business idea. The crisis will end someday, but the business will remain. Think about how you can expand your range. For example, now our citizens hold Ayurveda and herbal medicine in high esteem, why not start mastering these areas not superficially, but more seriously? This way you will find your target audience, and they will find you.

Salon - We are expanding our customer base!
This business is one of the eternal ones. Ilf and Petrov also wrote in “12 Chairs” that in the city of N there were so many hairdressing salons that it seemed that people were born in order to get a haircut, shave, freshen up with cologne and die. Nowadays there are no fewer hairdressers, and they are not all in equal demand. How to increase the flow of clients?

Many men simply get their hair cut at the first barbershop they come across. For women, this issue is more sensitive; they love high-class salons. But during a crisis, you still have to think about saving, and if during this period they find out about your inexpensive hairdresser, and at the same time with a good hairdresser, they will stay with you forever!

Remember that two main criteria - budget price and a good master - only work in pairs. It is unlikely that anyone will return to you if they have had a bad haircut, even for a low cost of the service.

So, if you open a budget salon and find good specialists, then consider that you did everything right. Along the way, you can organize the sale of hair care products and other related products.

Service business is a very broad topic. Creation of an insurance company, leasing company, vending services, printing services, security business, travel services, organization of recreation... the review of services on which you can build your business during a crisis can be continued endlessly.

Therefore, we do not pretend to cover them completely, but we hope that you understand the main principle: you need to choose the area in which people try to save as little as possible, and for whose services they are willing to pay money even in a crisis.

Business in trade: advertising is not the only engine!

No matter how raging the crisis, trading activity does not stop for a minute. It just changes in accordance with the realities of the current moment and changes in customer needs.

Focus on them when opening a trading business during a crisis. For example, many people now stop shopping in hypermarkets with unreasonably high price tags, preferring small stores where they can buy inexpensive products, household chemicals, and other everyday goods. Due to the policy of adequate prices, the turnover of such stores can be quite high, because it has long been known that selling a lot, but cheaper, is more profitable than selling little and at a high price.

In addition to grocery stores and household goods, children's goods and inexpensive clothing stores do well. Please note that in cities, second-hand stores are growing like mushrooms after rain, and, despite high competition, not a single one is closing! Stores with fixed prices, such as “one price for everything,” are also popular.

Successful trading in the midst of a crisis is a kind of art. Contact manufacturers directly in order to reduce the final cost of goods, attract customers with bonus programs, conduct a competent marketing policy, increase staff efficiency, differ from your competitors for the better, and the army of your customers will grow, and your business will have a positive balance.

Let's hit the crisis with domestic production?!

Opening your own production will probably be more difficult than engaging in trade or providing services. This will definitely require the presence of sufficiently significant start-up capital, production space and equipment, qualified workers and reliable markets for the sale of products.

Therefore, when building a business in production, it is necessary to draw up a clear and thoughtful business plan and choose products that will be in demand and make production profitable even in a crisis.

From previous chapters we learned what sells best. It is logical to assume that it is more profitable to produce what sells best.

For example, food. What can you produce, knowing for sure that the product will be in demand? Bakery products, semi-finished products, pasta, canned food, confectionery, etc. Various chips and crackers, sauces, and bottled drinking water sell well.

You can open a mini-production of household chemicals: soap, shampoos, toothpastes, shower gels, various household cleaning products - all this will also not sit on the shelves, provided the quality of the goods is good.

Construction materials are in great demand even during a crisis. There are generally a huge number of options for implementing business ideas. It is possible to produce building blocks, for example, foam concrete and cinder blocks - a very popular wall material.

Dry building mixtures, lumber, reinforced concrete products, sandwich panels, nails, hardware, fasteners, and so on and so forth.

Restricting the import of imported products provides an opportunity for our entrepreneurs to demonstrate their business skills in the field of production. And the proclaimed course towards import substitution gives hope that the authorities will finally begin to support the domestic manufacturer not only in word, but also in deed.

Franchising is the perfect idea to start!

This is a very common business model today. Its essence lies in the fact that the owners of various large companies enter into an agreement with entrepreneurs who want to open a business under the auspices of their brand.

A franchise business can be a good start in times of crisis. It is easier to “promote” it, since you will have to spend less on advertising to make yourself known, because this has already been done by the main company.

The benefits of doing business this way are mutual: franchisors (those who provide the franchise) receive a start-up fee and, in the future, interest from the activities of their partners and popularization of their brand, and franchisees (the second party) have the opportunity to open their own business using proven schemes and technologies, yes also under a well-promoted brand.

What types of franchises are most popular in our country? In fact, there are entire catalogs of franchises, after studying which you can decide on the type of activity to choose. Their circle is very wide and varied: from creating confectionery boutiques to opening medical clinics.

What is the most realistic way to start a small business? Franchises open stores of various types, fast food restaurants, pizzerias, hostels, car washes, automatic coffee shops, optical stores, pawn shops, outsourcing companies, sports clubs, and so on.

If you are tempted by the idea of ​​starting a franchise business, study the available documents on its legal regulation. Legislation in this area is still imperfect, but just as when starting any other business, an entrepreneur should try to be as competent as possible in the chosen type of activity.

Business in a rural crisis: whoever wants it will achieve it!

It’s a rather sore subject, but again, everyone who wants to work here does so. And they even make money. There are examples: take, for example, the project of Penza businessman Oleg Totsky. Several years ago, he sponsored the production of agricultural products in rural areas in his region and began selling them through his shopping center. There was no need for a powerful advertising campaign: city residents quickly learned about the sale of fresh, high-quality products grown without GMOs, and, moreover, also in their locality.

This project has been operating for a long period of time and allows us to draw conclusions that with a smart and competent approach to business, you can find your niche in agriculture.

The famous Russian businessman German Sterligov speaks about the same thing. He believes that the countryside is an inexhaustible source of income, you just need to be able to see how to use this source correctly.

For example, the idea of ​​developing land in the Far East, which the state gives free of charge as perpetual ownership, is in the air right now, provided that the allocated plots are not empty. And many entrepreneurs are already thinking about projects: some are planning to grow soybeans, others are planning to start a hunting farm, etc.

Here's food for thought: anyone who is seriously thinking about opening an agricultural business during a crisis and will use non-standard approaches in implementing their ideas must definitely succeed!

Bankruptcy auctions: turning the crisis into money!

Even from the crisis itself, you can build a business. For example, buy real estate at bankruptcy auctions.

Of course, this will require capital, which can be invested in real estate. But the advantage of such transactions is the low, compared to market, prices for the objects on display. This is due to the fact that trading must take place within a fairly short period of time.

This activity is absolutely legal. At such auctions you can purchase residential and commercial real estate, cars and special equipment, shares, land and other objects. When purchasing, you need to focus on the most liquid lots, since then it will be easier and more profitable to sell them.

They beat us, but we grow stronger: examples of successful business in a crisis!

You won’t believe it, but a huge number of world-famous companies began their business journey or made a rapid leap forward precisely in eras of economic instability! It’s not for nothing that a crisis is called a time for great achievements. Here are some examples of successful business development in times of crisis:

1. Almost a hundred years ago, when the United States was experiencing a powerful crisis called the Great Depression, Henry Ford created his own automobile empire, leaving all his competitors behind.

It is known that he was fanatically devoted to his work and, moreover, used an innovative technique at that time - he was the first to introduce a method of conveyor assembly of cars, which allowed Ford factories to produce cars faster, with better quality and with lower production costs.

2. Germany experienced one of the most terrible crises after its defeat in the First World War. It was at this time that the history of the shoe-making workshop of the Dassler family began there. At first they were engaged in the production of orthopedic shoes for the disabled (and after the war there were many of them), then they came up with the production of studded shoes for sports. And it was a breakthrough!

Their enterprise became known throughout the world. After World War II, when the situation, as you understand, was also not the best, the Dassler shoe factory imported its products to America. At this time, a conflict arose between the business owners, and they decided to split the company into two. Their names are “Puma” and “Adidas”, they are still alive and thriving!

3. In 1957, during the next American crisis, the Burger King company rose. How did they manage to build a successful business, especially with such a strong competitor as McDonalds? Again with the help of competent strategy and tactics.

Firstly, the owner of the company chose a successful type of business for the crisis period, because the chain of fast food restaurants brings good income.

Secondly, as an innovative approach, visitors were invited to determine the composition of their sandwiches themselves, based on the principle of who liked what. As a result, they killed two birds with one stone: they got visitors interested, and a lot of new types of sandwiches were invented in the process!

Do we have any positive examples in our country? Of course have!

4.During the severe crisis of 1998, the mail service Mail.ru began to exist. The period of economic instability did not prevent the developers from developing this service, surviving the 2008 crisis and eventually turning it into the largest company that owns popular social networks and is a participant in global global projects!

5. A popular domestic brand - Sady Pridonya juices - entered the large market during the 2008 crisis. To achieve a breakthrough, the company carried out such measures as optimization of production (reduced costs, expanded and modernized production, carried out advertising campaigns) and some reduction in prices for manufactured products. Maintaining business during the crisis and the attractiveness of the product for consumers allowed the company to take a leading position in the domestic market.

These few examples, we think, will be enough to make sure that the crisis is not a hindrance for business.

And now some advice on whether it’s worth starting a business during a crisis, from well-known domestic entrepreneurs.

Vadim Dymov, owner of the sausage production and restaurant chain Rubezh, believes that now is the time to revive agriculture and produce goods that have become unavailable to Russians due to sanctions. In the current conditions, he himself is going to open a furniture production.

Alexander Kravtsov, founder of the Ruyan company, generally believes that crises, as such, do not exist, and that at any time there are developing companies, and there are outsiders. According to the businessman, all markets can be interesting, and especially those that have now been abandoned by foreigners. He advises developing domestic tourism and food production.

Oleg Tinkov, a famous banker and entrepreneur, is betting on the development of medical topics. In his opinion, opening pharmacies and clinics, producing dietary supplements and medications are the best areas for investment.

The owner of the Dodo Pizza pizzeria, Fyodor Ovchinnikov, also says that now is a good time to develop any business, because the crisis does not stop life, but only changes the rules of the game.

So, draw your conclusions, gentlemen!

In conclusion: do you want to become a businessman? Be it!

In general, having studied a lot of different sources in preparing this material, we came to the conclusion that with the strong desire of a businessman, his business will be prosperous and competitive even in the most unfavorable conditions.

If a person is not passionate about his business, does not work with full dedication and does not strive to raise his company to heights beyond the reach of competitors, then even in the best of times his business will be in a sluggish state.

To successfully run his business, a businessman must have creative thinking, the ability to subtly sense market conditions, be aware of current trends, and be able to come to non-standard solutions in difficult situations.

How to become such a businessman? Of course, having entrepreneurial talent will make building a successful business much easier. But, besides this, of course, you need to study a lot, undergo business training, and constantly improve, because there are no limits to perfection.

The team working with you must match its leader. It should employ exclusively professionals who are interested in their work.

Deciding to start your own business is not easy at any time. The possibility of any obstacles and risks is always present.

Therefore, enter the field of businessman not depending on the economic situation in the country, but solely based on your own internal readiness for this. This is the most important factor that will allow you to build a successful business during a crisis!

Sincerely, Anatomy of Business project March 20, 2016 2:43 am

The economic crisis adjusts the plans of businessmen and their clients, and both come under attack. People have less money, wages are falling, and prices are rising. Owners of their businesses have to look for new prospects for earning money. Among business areas, you should choose those that are based on basic human needs. Let's look at a few popular ideas for what to do during a crisis.

What areas of business thrive in times of crisis?

The greatest losses await businessmen working in the entertainment sector and selling premium goods. This is where people begin to save first. Contrary to popular belief, a crisis is a reason not to close your own business, but an opportunity for new development prospects.

In economically difficult times for the country, it is worth paying attention to the features of doing business:

• Solvency is decreasing, but people are still willing to spend money on meeting basic needs - housing, food and clothing. When deciding what to do during a crisis, consider these areas first.
• Cheap products are in greatest demand, even if quality suffers. Pay attention to Chinese and Russian manufacturers producing consumer goods.
• Staff are being reduced in production, and according to statistics, a third of small businesses go bankrupt. The labor market is crowded, those who want to work are ready to accept lower wages.
• People are not eager to buy new things; it is more profitable to repair broken household appliances or shoes.

Important tip! During a crisis period, you should not invest significant amounts in a new business; try to do business with a small start-up capital.

Be prepared to implement new ideas and switch to related areas of business if something goes wrong. Try to find a popular direction.

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of current business ideas in unstable times of crisis. If you have your own ideas, we are waiting for them in the comments under the article.

How to open a business in a crisis

This is probably the main question for everyone who wants to make money during a crisis. Let's see what successful entrepreneurs say about this.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, special attention in times of crisis should be paid to the medical sector and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements, medications, equipment for clinics and pharmacy chains can be profitable. Little competition and growing demand create ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises paying attention to the promising market for developing applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and moving away from them by 15–20 years, and for beginners there are plenty of opportunities for copying.

Investments in medical development and R&D can provide good income in the future. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of such companies as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. An analysis of the trade market and customs statistics over the past few years will provide a clue. These may be some types of food products for which demand has been stable. He believes that the crisis situation has not changed either people or officials.

Vadim Dymov is convinced that it is possible to achieve financial heights by opening new projects in agriculture. As an option, he proposes to use state land shares in the Far East to grow soybeans, which can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out achieving success by opening startups in the field of engineering logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry workshop to produce excellent domestic furniture? Suddenly? But it’s very nice to create and use something that’s your own, to raise your own brand.

Founder and owner of the Dodo Pizza chain of pizzerias.

According to Fyodor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply creates a new one from the usual coordinate system, and life continues to take its course. Only the rules of the game change, and it is not “what” that is important, but “how” to act in new conditions.

Fyodor Ovchinnikov is confident that Mercedes will be in demand during the crisis. The main thing is to find an optimal and competitive business model to win in modern conditions.

Fyodor Ovchinnikov suffered a serious setback early in his financial career. His first project to sell books turned out to be unprofitable and a failure, but only helped the businessman develop a new strategy. Now the entrepreneur approaches the beginning of each of his business as if there is a serious crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything gets bad, even if everything is good at this stage?” He rightly believes that it is precisely in these difficult and new times that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new endeavors. Here it is important to invest your soul into a business project and maintain good spirits. If you don’t hide and don’t retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises simply overwhelmed with stable orders. For example, the only Russian company producing backpacks is working at full capacity.

The businessman believes that interesting and relevant topics for new business are food and tourism development.

It is better to become more active in those financial niches from which foreign investments have left. But he recommends being more careful with fixed expense items. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: not pay high rent, not pay inflated bonuses and not invest in dubious projects.

TOP - 15 business ideas during a crisis

Below we have collected 15 small business ideas during a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you will leave in the comments!

You can also get useful information from the article about.

Business idea No. 1 – Opening an online store

Preliminary costs- from 200,000 rubles.

The general essence of the proposed idea is the development and organization of an online store, sale of goods through the site, delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analyzes of the market. The service is increasingly in demand among middle-aged buyers, and the monthly growth of the market speaks of its prospects.

When planning to open an online store of women's or children's clothing, the owner faces the following costs:

• expenses for development and technical support for uninterrupted operation of the site;
• salary of administrator, courier;
• if necessary, renting a warehouse;
• transportation costs when purchasing goods.

The rent for the premises of a stationary store is replaced by the content of the website, the purchase of software, and advertising costs.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. If you invest more than 200,000 rubles in the purchase of goods, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay for such a project in just 4-6 months.

Business idea No. 2 – Opening a street fast food

Preliminary cost of the project- 275,000 rubles.

The essence of the idea is to open a small retail outlet for the production and sale of a certain type of snacks and drinks to consumers. Unlike the usual shawarma and hot dogs, the project proposes to develop an assortment based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During a crisis, people go to restaurants less often and increasingly prefer quick-to-cook and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping malls, higher educational institutions. Main costs:

• rental of a trading place;
• purchasing a stall, tent or trailer;
• purchase of heating and refrigeration display cases, equipment for work.

If we base the calculation of approximate income on daily turnover of around 8,000 rubles, then we can talk about average monthly revenue of 240,000 rubles. With a profitability of 30% included in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering outlet.

Business idea No. 3 – Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on equipping a pancake baking station, organizing the production of special fillings, and selling this original fast food to the buyer. There are many companies on the market offering a tasty product, so competition in the sector is high. By relying on non-standard products for fillings, beautiful presentation, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will be the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

• a wide range of interesting fillings;
• staff professionalism;
• choosing the right location.

In most such enterprises, the markup level is 80-100%, which completely covers utility bills, all costs and provides a stable profit. We can talk about complete self-sufficiency only after a few months due to the initially low cost of this product and strong competition.

Business idea No. 4 – Bakery and confectionery

Approximate investment amount– 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a catering business during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small companies combining the functions of a bakery and a store are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different income levels. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to consumers.

To locate a bakery and pastry shop, you must carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

• a simple bakery and confectionery with a sales area;
• bakery and pastry shop with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time spent on organization. With a good location, the bakery can serve 300–800 visitors per day, each of whom will make a purchase in the amount of 200–400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10 - 12 months.

Business Idea No. 5 – Opening an outsourcing company

Minimum investment– 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As your main specialization, you can choose accounting or legal support for business, solving financial or IT issues, or creating an external call center to work with orders. The market for such outsourcing companies is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

• renting a convenient office space in the central part of the city;
• recruiting real professionals in the chosen field.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintaining life in the first months of formation. Work with clients is carried out on the basis of a special agreement. The cost of services is calculated individually for each work situation. Great attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the profitability of the outsourcing company.

Business idea No. 6 – Opening a canteen

Minimum investment– 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Its services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the work format, you should decide on the premises. It must fully meet certain technical requirements. The best option would be to rent a former catering establishment or a spacious hall near a train station, higher educational institutions, or shopping malls.

The main cost items may be:

• refurbishment of premises for visitors;
• purchase of kitchen and commercial equipment;
• training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at a time. Workload varies depending on the time of the working day. The average is a traffic rate of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting the premises, such a “delicious” business project can pay for itself in just a year of stable operation.

Business idea No. 7 – Business in the production of frame houses

Minimum investment– 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for the turnkey construction of frame houses. The purchase of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction work from foundation to turnkey delivery does not exceed several months. The affordable cost of materials makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different areas that will accept orders and enter into contracts for the sale of finished objects. At the first stage, the main investments will be:

• training and wages for construction crews;
• maintaining staff in the office;
• advertising expenses;
• purchasing the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30–40 thousand rubles. You can sell it at a price of 70 thousand rubles, receiving a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and generate a stable income, paying off after two completed projects.

Business idea No. 8 – Opening an economy class hair salon

Amount of capital investment- over 300,000 rubles.

The essence of the business idea is to open a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and incomes. By providing quality service at prices affordable for most clients, you can create a project with a stable income.

The main amount of costs falls on the purchase of specialized furniture, work equipment and cosmetics, design and equipment of the hairdressing salon. Good cross-country ability is ensured by its opening in a densely populated residential area near a bus stop and shopping centers. To get additional profit you can:

• use leasing of workplaces instead of hired personnel;
• invite representatives of related professions to sublease to increase the flow of clients (manicurists, makeup artists).

With an average bill for a service of 250 rubles and servicing at least 16 visitors per shift, the return on investment period is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve results, guaranteeing a profitability of 29%.

Business idea No. 9 – Opening a pharmacy

Preliminary costs- from 500,000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy to sell these medicines to the population at retail. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

Good and stable profits in this area of ​​​​business depend on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, a transport stop or a grocery supermarket.

To implement the project you will need:

• specially converted non-residential premises;
• personnel with appropriate education;
• concluding contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to the turnover of medicines. Taking into account the specifics of the legislation, entrepreneurs set high markups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, and baby food.

Business idea No. 10 – Opening a children's consignment store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of ​​activity is rapidly growing. High-quality children's products are in high demand, especially in conditions of tough financial austerity in many young families.

The main cost is to rent a small space, renovate it and equip it with retail equipment, furniture and stands. The project does not require purchasing items from wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Requires small investments:

• colorful facade design;
• content of the website or groups on social networks;
• staff salaries.

For such a project, economists consider a profitability level of 12-15% to be good. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.

Business idea No. 11 – Opening training courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for studying foreign languages ​​or preparing children for the Unified State Exam may not be affordable for some parents during a crisis, but budget private courses (individual or in a small group) are quite possible.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive training tools and organize training courses at home or rent office space by the hour. The remaining costs will go to advertising: in social media. networks, on message boards, newspapers, etc.

Business Idea No. 12 – Farm Products

During a crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received all the necessary documents, you can organize a stationary point at the market or a mobile sale of: milk, eggs, cottage cheese, pork, beef, poultry, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special tank for transporting milk, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers for cars and products.

Business idea No. 13 – “Everything at one price” store

Estimated investments- 700,000 rubles.

It is worth noting that all the stores in this area on the market “rose” precisely during the crisis. In pursuit of a good price, people strive to save as much as possible, increasingly visiting stores with a fixed price. The assortment will depend on your preferences, from inexpensive products to household supplies.

You can purchase a franchise or open a store yourself. In any case, the essence will be similar. Costs will go to:

• rental of premises;
• purchase of commercial equipment;
• first batch of goods;
• hiring employees.

As in any business, do not forget about the successful location of the retail outlet: a busy street, a walkable area.

As a supplier, you can consider purchasing goods from China.

Business idea No. 14 – Manufacturing business or import substitution

Import substitution- a key point in organizing a business during an economic downturn. In addition, state policy is entirely directed in this direction. There are many grants and third-party investments in organizing production in our country. This may be new to some, but goods can be transported not only from China, but also to China! Many food products there have a high price, and if the supply is properly organized, we can talk about a promising business.

In addition, during a crisis, imported products increase in price due to currency fluctuations. In this regard, the demand for domestic goods with stable, reasonable prices is increasing. This forms the basis for organizing a manufacturing business.

This may include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, porridge, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea No. 15 – Home-based beauty salon

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare you for important events has become relevant precisely during the crisis. Beauty salons do not reduce prices for their services, but private hairdressers, makeup artists, and manicurists charge much less money, and they do not have to share with the owner and pay rent.

All initial costs will go towards taking special courses, purchasing the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives and friends.

Conclusion

Now you know how to open a business in a crisis. These are not step-by-step instructions, just ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and are waiting for your ideas that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.

While the dollar is having a great time riding a crazy roller coaster, our country is stuck in a state of weightlessness. The next crisis gave us a powerful slap in the face; against the backdrop of a general rise in prices, we are trying to save as much as we can and not plan new business projects. But for some people most affected by the crisis, who have lost their jobs or homes, the only way to earn money is to start their own business. Opening a business during a crisis seems quite risky, but even here you can minimize the risk and develop a competent plan based on a potentially winning idea. Let's talk about what business can be profitable in these difficult times and what business is better to start during a crisis.

Business in crisis: where to start?

First of all, don't panic! A business can be opened in any conditions. All you need is start-up capital and ideas for business during a crisis. You can also find many options that do not require large starting capital. All that is required of you is just a goal, a desire to achieve it and experience, skills and knowledge in the business you are going to do.

In fact, there are several time-tested business ideas that work quite well in a stagnant economy. These ideas will allow you to start a business and carry out your business activities, even when all circumstances indicate that the volumes of all markets are only falling.

Let's talk about a few ideas that are worth thinking about over a cup of morning coffee.

Business at home during a crisis

You have hundreds of options for making money at home. Just connect your creativity and mind, think! Let's say you can get into manufacturing. So! Precisely by production! It's easy to start at home.

For example, you can make:

• Toys and then sold on the market;
• Jams, pickles, marmalade, jams;
• Bake cakes, pastries and cupcakes, which are fashionable today (a very good idea!);
• Candy stand;
• Bouquets of fruits, and the like.

Of course, production is not the only area. There are thousands of options. Here are the most interesting and extraordinary of them:

• Create your own blog and make money from advertising;
• Create a website and get paid for advertising again;
• Upload videos to YouTube and earn income from advertising;
• Open your own courses in business, accounting, psychology, meditation, learning English, etc. - start teaching people on Skype what you are an expert in.

Just sit down now and think about what you do best and how you can make money.

• You can provide various services to the population, such as “Husband for an hour”, equipment repair services, and the like;
• Clean apartments;
• Caring for pensioners;
• Open your own hostel, because during the crisis people will save on hotels.
• Rent apartments, a room in an apartment, etc.

In cities, first we analyze the market, discard all the pros and cons, weigh, calculate and begin to implement any business ideas. If the city is small, keep in mind that not all goods and services are in demand. Before starting your business, analyze the market yourself, or contact a marketer who will analyze the market, supply and demand. Then you will understand what kind of business you can start during a crisis in the city.

You can’t even imagine what opportunities the village provides for developing your own business. Yes, and there is nothing complicated here. According to statistics, 50% of metropolitan residents want to move outside the city, buy a plot of land in order to earn money from crops and livestock farming.

There are a lot of options for what kind of business to start during a crisis in a village, for example:

• Grow greens for sale;
• Grow raspberries, strawberries, tomatoes, potatoes;
• Grow oyster mushrooms in the basement;
• Grow champignons;
• Raise broilers;
• Raise pigs;
• Breed rabbits;
• You can make honey.

And the list goes on ad infinitum. It may seem strange, but in fact, business ideas simply do not end in a crisis in the countryside!

Get a loan online

Bank	Amount (rub.)	Interest rate	Borrower's age	Design
	before 300 000	from 19.9% ​​per annum	from 18 to 70 years
	from 10,000 to 1,000,000	from 10.9% per annum	from 22 to 70 years
	from 30,000 to 1,000,000	from 11% per annum	from 21 to 75 years
	before 1 000 000	from 16.99% per annum	from 22 to 70 years
	before 1 000 000	from 11.5% per annum	from 25 to 68 years
	before 1 300 000	from 11.99% per annum	from 23 years old
	before 3 000 000	from 9.99% per annum	from 21 to 70 years
	before 3 000 000	from 11.5% per annum	from 21 to 70 years

It should also be mentioned that rural tourism is relevant in times of crisis. And all because people today do not want to spend large sums of money on holidays in Egypt or Turkey, but prefer inexpensive eco-tours. Residents of megacities dream about such a vacation all working year, who simply dream of getting away from people and noisy life during their vacation.

Women can make money from their hobbies and passions. That's the whole point. Let's look at the ratings of the most popular business area - hobby:

• In the first place are design services. You can start sewing clothes, making jewelry, toys, embroidery, and much more.
• Freelancing is firmly in second place. Now it is fashionable, popular and modern. Anyone can find freelance work. Do you know how to write beautiful essays, take photographs, and program? Another woman can start trading online. And we’re not just talking about the distribution of Oriflame and Avon products.
• The third place is cooking, which we have already talked about. These are baked goods, marmalade, jams.

The Internet is the best answer to the question “what business to start during a crisis?” The Internet provides ample opportunities for earning money. You can promote services, products, promote other people's websites, groups on social networks, portals, forums.

Now let's look at other most promising, in our opinion, business areas during the crisis, grouping them by industry:

Massive products

During tough times, people stop thinking about iPads and other fancy gadgets. A person begins to worry only about how to fill his stomach and how to feed his family. Moreover, buyers try to make bulk purchases because it is cheaper and the food lasts for a longer period. If you want to organize your business in difficult conditions, then pay attention to selling products that are in greatest demand. Sell ​​in packs, carts, large boxes. Simply put, focus on wholesale sales, putting in the first place a slogan something like “Buy in bulk - you’ll last longer!”

Accounting services

Business owners who have stayed afloat begin to pay attention to their financial affairs during difficult times. Strange as it may seem, it is companies that provide accounting services in economically unfavorable times that feel quite free. Entrepreneurs hire experienced accountants to help them make responsible financial decisions that will help the company stay afloat.

A 2009 study found that during a recession, 80% of small business owners felt more confident knowing they had experienced accountants on hand to help solve any problems they might encounter.

Any business that saves small businesses money

In fact, any business that saves businesses money is a good idea, be it selling discounted printers, cheap office furniture, internet marketing or other cost-cutting items for companies. The main thing is to stay in the game and solve people's problems, which during a crisis take on completely different proportions.

Food industry

Following the logic from the first point, people also need to eat. The crisis will not affect your business if it is food production. And as you already understand, tough times call for tough measures: try changing your profile and investing in starting your own bakery. This business can bring in $2,000 a month or more. The most important thing in business is to choose the right niche, set the optimal price that will be available to every potential buyer. And, of course, you need to decide in which area of ​​the food business you will try your hand and start producing in your kitchen.

Car repair

Nowadays, most people cannot afford to buy a new, more expensive car, so they have to repair what they have and carry out technical inspections from time to time. This approach is very helpful for owners and workers of auto repair shops, especially at this time of year.

Jewelry business

Oddly enough, the jewelry business is thriving in these difficult times. People, fearing to lose their savings and trying to make a profitable investment, buy jewelry. This, in their opinion, is a more profitable alternative to bank deposits, which were withdrawn urgently. According to experts, the biggest benefit from such increased demand will not be consumers who hope to protect their savings from depreciation in the future, but owners of jewelry stores who are increasing their fortunes now.

Security business

Manufacturers and sellers of safes, as well as various security systems, are also successful, despite the crisis. Again, the fear of losing what you have accumulated creates the need to store your money somewhere. As a rule, people do not take their savings outside their home. Here there is considerable interest in security systems and safes.

But before you start your business in a crisis, try to answer the question: “What do people want in a crisis?” And “What will they give their last money for?” If you know the answers, you can safely start implementing your business ideas.