Where to start a business organizing children's parties. Agency for organizing holidays - business plan Creation of a holiday agency

Today, almost any holiday at home, at work or in various public organizations is accompanied by bright decorations, the presence of animators and artists, as well as various unique competitions and sweepstakes. Decoration and organization of the event are considered one of the most important elements for a high-quality, fun and unusual celebration. Therefore, a modern agency for organizing holidays can become a source of good income. At the same time, an entrepreneur can engage in an exciting and fun business, during which he will embody his unique ideas and ideas.

Company services and possible clients

The holiday organization agency offers its clients numerous services, among which are:

organization of various types of holidays and celebrations;
choosing a banquet hall suitable for a specific number of people and specific customer requests;
creating and conducting a variety of entertainment programs;
compiling a festive menu in accordance with the wishes of customers.

Some potential categories of clients of this organization can be identified:

private individuals who organize personal celebrations (this may include a birthday, anniversary, wedding or other holiday for family or close relatives and friends);
companies who need to hold corporate events that correspond to their status, which can be organized on various occasions (the company’s birthday, New Year, February 23 or March 8, as well as other significant dates can be celebrated by all employees of the organization).

Market research

If we talk about how to open an event planning agency that will be in demand and popular, then for this it is important to provide relevant services, as well as give potential clients exactly what they need.

To do this, you must first draw up a detailed business plan for a company organizing holidays, and also pay a lot of attention to marketing research using modern methods and technologies.

Market analysis will provide the following information:

whether there are competitors in a particular region;
what services and prices they offer, as well as what unique activities they offer.

It is important to create an agency that will stand out among similar organizations. To do this, you need to recruit experienced staff and offer unique services at affordable prices.

Business registration process

Companies organizing holidays are opened quite rarely, since it is beneficial to register an individual entrepreneur in the first stages of work. It is important to choose the right OKVED codes: it is recommended to use 92.72 and 92.3 here.

Registering as an individual entrepreneur is very simple. You will need to pay the state fee, prepare a TIN, an application and a copy of your passport. These documents are then brought to the tax office.

To open a holiday agency, you do not need to obtain a license or any other specialized documents or permits.

Purchase of equipment and elements for work

The business plan of a company specializing in organizing holidays takes into account that it should always have at its disposal various items and materials that are necessary for holding a variety of celebrations.

The purchase of specific equipment depends entirely on the chosen direction of the company’s activities. This may include various balls and decorations, chocolate fountains or other elements.

Choosing a place to work and creating a material base

There are no special requirements for the location of the agency. Since it is only important that it is possible to easily place various equipment, details and other elements needed in the work in the existing premises. There are other recommendations for the premises where the holiday agency will be located:

It is desirable that it be located in the city center.
The area of the room must be sufficient. Do not forget that it will be necessary to allocate office space (managers who meet clients will be located here) and a utility room. It is in its area that the equipment used in the process of organizing holidays will be stored.
It is necessary to decorate the office in a non-standard way, since all clients who will come here must initially evaluate the capabilities of the company’s employees.
Since many potential clients prefer to contact exclusively successful agencies to organize their corporate meetings, it is recommended that employees be periodically sent to training centers. Diplomas, letters of gratitude - all this inspires confidence and increases the level of the agency in the eyes of the customer.
There should be convenient and ample parking next to the building.
Outdoor advertising should be bright and eye-catching.

Recruitment of personnel for work

Animators must be able to “get used to” any role

How to open a holiday agency from scratch that will be in demand from the very beginning? To achieve this, it is important to have creative, interesting and bright employees in the organization who will be able to present the company’s services in an engaging manner and will also cope well with the assigned tasks. The following features can be highlighted:

If a company specializes in designing and directly holding holidays, then its staff should have a lot of employees: singers and musicians, photographers and videographers, magicians and florists, as well as other specialists in a certain field of activity. All this will affect the wage fund.
With a small initial investment, there may be no employees at all. In this case, cooperation can be based on attracting the necessary specialists from outside when orders are received. This form of organization is considered the most optimal for start-up companies. However, there is a risk that you may not find the right people at the right time, and there is also a high probability of collaborating with non-professionals.
The mixed option is considered the most optimal. It involves the formation of a core staff that will have the most in-demand and necessary specialists, but other professionals can be attracted as needed for various orders.

Business advertising

When opening a new agency, it is necessary to carry out a competent advertising campaign. Here are the most effective actions:

creation of the company's official website;
cooperation with large companies in the city, which will be offered services for holding celebrations and corporate events by telephone or personal meeting;
high-quality outdoor advertising;
posting advertisements and distributing them in high-traffic areas;
advertising on billboards in the city;
promotion of services on local radio.

You can use only one promotion method or all at once.

Financial calculations

To open an event organization agency from scratch, you will need quite a significant initial investment. In addition, considerable amounts of money will also be spent monthly. It is important to accurately make all calculations in order to determine the payback period and possible profit from the activity.

Table. Capital investments

Table. Monthly costs

A business that involves organizing holidays can generate an income of about 800 thousand rubles per month. However, this is only possible with the organization of a high-quality advertising campaign and fame. Net profit can reach 280 thousand rubles. If the business is run correctly, the initial investment can pay off within six months of operation.

Every parent strives to give their children the best. A holiday will help make your childhood happy and unforgettable. But most often, working mothers and fathers do not have the opportunity to organize it so that it is a bright and enchanting performance. In such a situation, the help of professionals is indispensable.
If you are a creative person, you have a lot of interesting children, then you can easily get involved in arranging and organizing all kinds of children's events. Holidays are not limited to just birthdays. It could be New Year, Christmas, the end of the school year - whatever you can think of and sell.

Organizing and holding festive events is a business that requires drawing up a clear action plan. You should do everything so that parents can enjoy the holiday with their children, and not try to keep track of everything. It is very important to treat every little guest with attention - even a very shy child should feel comfortable and cheerful. The responsibilities of the organizer include many actions:

Preparing a script and agreeing with parents.
Planning and careful consideration of all details.
Providing event participants with costumes.
Decorating the premises, creating a menu, etc.
Cleaning up after the holiday.

The advantages of this business include low start-up investments and an exciting creative process. Every day you will go to work and end up on a birthday or other holiday.
For your business to flourish, imagination and organizational skills are not enough. You will have to study the hobbies and interests of modern children so that you can diversify the program and come up with an interesting scenario.
The most important stage of preparation is the budget. Based on the amount you have available, decide on the venue, necessary props, entertainment program and refreshments.

Where to look for clients

If you decide to start organizing children's parties, the first thing you should think about is how to find clients. It will be all the parents and children dreaming of a fun event. Your task is to interest them, so make a colorful booklet and send it to everyone who lives in your area. Send an article to the newspaper with an interesting description of your services, advertise on the Internet. Advertising products can be distributed in children's sports clubs and dance studios, but first coordinate this issue with the owners.

If your city hosts charity auctions, consider hosting a free children's party. This is a very good and effective advertisement. When you have your first clients, do not forget to take photographs of the holidays. From these you can create a portfolio that you will show to other potential clients.
Most of the orders are provided by word of mouth. Even if it seems to you that things are going well, don’t stop there. You need to constantly remind yourself and your services. Don't ignore the regions. Professional organization of children's parties is the prerogative of large cities. You can take advantage of this and offer your services in other markets.
Register on specialized resources, parent forums, where you can track topics on organizing children's parties. It is better to leave your phone number in private messages - advise yourself as a specialist who held a holiday for your child. Make business cards and leave them everywhere you go.

Decoration of children's parties

Organizing any holiday event for children requires rich imagination, skill, love, kindness and positive emotions. The feelings that you experience when decorating the interior are transmitted to all participants in the celebration.
The room where the holiday will be held should be bright and beautiful. You can use flowers to decorate it. Plants can transform any room and turn an ordinary room into a magical meadow of flowers. And if the holiday takes place in the banquet hall of a restaurant, you can arrange a real flower carnival for the children. Unusual fresh compositions, garlands, figurines of fairy-tale characters and animals made from flowers - all these accessories will become a wonderful element of a children's party.
Another way to decorate a room is with balloons. Bright and shining, small and large, round or oddly shaped, they will add a unique flavor to a children's party. Balloons can be hung from the ceiling, attached to chairs, decorated with windows, or simply scattered on the floor. A highlight of the holiday can be the launch of dozens of colorful balloons into the sky.
For themed events, you will need decorations that will help transport guests to another era, create an interior of the time that will fully correspond to the holiday scenario.

How to organize a business

The most convenient option for running a business for organizing children's parties is a limited liability company. The bulk of your clients are small and medium-sized companies, child care institutions, as well as individuals who have enough money to hire professionals and enjoy their vacation.
Based on the target audience, create a price list indicating the list of services. But first analyze the work of agencies organizing holidays in your region. This will help you identify shortcomings in the work of competitors and create reasonable prices for your services.

Be sure to think about the location of your company. The best option is a room of up to fifty square meters. Divide it into three rooms: the first will become a meeting room, your sales managers will work in the second, and use the third as a warehouse. The room must be equipped with modern office equipment - computers or laptops with Internet access, a printer, a telephone-fax, as well as a TV and DVD player.
To organize a children's party you will need a pen, a diary for notes and a phone. And if you are hosting themed parties, stock up on costumes and makeup for guests.

A children's party agency is one of the few businesses that can be built practically from scratch, relying on the enthusiasm and organizational skills of the project initiator. At the same time, there is a chance from a modest entrepreneur to become a full-fledged organization with a large staff of professional performers in the person of animators, photographers and video operators, designers, DJs, showmen, and so on.

The scope for thought in this matter is simply enormous! Here are just some of the services that the company can provide:

Animator on duty - this service is often ordered by children's cafes and restaurants; places where parents take their children to celebrate birthdays.
Express congratulations - the animator arrives at the appointed place and time (in a house or cafe) and congratulates the birthday person in the original genre.
Themed parties are an interesting and exciting mini-adventure for children (pirate, Hawaiian, cowboy, gangster parties, etc.).
Show programs are educational events that captivate the hearts of children: a soap bubble show, a fire show, a scientific and chemical show, a chocolate fountain.
Turnkey holiday. Full organization of the event: developing a scenario, choosing a room, sending out invitations to guests, selecting a festive menu, ordering a cake, decorating with balloons, etc.
New Year's greetings from Father Frost and Snow Maiden and much more.

This business is actively developing, competition is growing every day. This is directly related to the growing popularity of the service. The average bill for a small order is 7,000 rubles, of which the business owner gets about 4,000 rubles. On average, large VIP orders cost 50,000 rubles, and the income is about 20,000 rubles. A more or less well-known agency carries out 100 - 150 small and 5 - 6 large orders monthly. Potential profitability from 500 to 700 thousand rubles. per month.

There are also some restrictions. When opening an agency, it is important to assess the so-called market capacity. This indicator directly depends on the number of city residents and their average income. According to statistics, it makes sense to open specialized agencies for children's parties in cities with a population of at least 200 thousand inhabitants. In small towns, it will be extremely difficult to earn good money due to the lack of the required number of orders. Here, such services can only be provided as additional services in a traditional event agency.

Organizational matters

“To test the market, at first, you don’t have to register a company,” advise some market players. The advantage of such a business is that you can test your strength with minimal losses. The first orders are usually received from social networks and through friends. A suitable occasion can always be found (New Year, Children's Day, birthdays, etc.). It is not necessary to take money - the main thing is to make your first portfolio (photos, videos) and get good reviews. It's more valuable.

The same can be said about an office: you should spend money on renting and furnishing the premises only after proper promotion of the organization. Costumes and props are perfectly stored at home, and meetings with clients and potential order executors (animators, photographers, etc.) can initially be held in co-working centers or regular cafes. Renting a workplace in a coworking center will cost about 1,500 rubles. per week (~300 rubles per day). Similar establishments operate in almost every regional center.

As soon as you receive stable orders, you can register your business. It is enough to register an ordinary individual entrepreneurship. Although some people think that the “agency” must certainly be registered as a legal entity (LLC). But this may turn out to be a waste of money (registering and maintaining an LLC is somewhat more expensive than an individual entrepreneur). The need to register a legal entity will only appear when large corporate orders are received (when the company will need to pay VAT).

Suitable OKVED standards for a children's party agency: 92.3 “Other entertainment and entertainment activities” and 92.7 “Other activities for organizing recreation and entertainment.” The simplified taxation system (“simplified tax system”) can be used as a taxation system. This will relieve the company from the obligation to pay income tax, VAT and real estate tax.

Qualitative approach

The competition among agencies for organizing children's parties is more than high. Especially when it comes to large cities. “There are many theater universities in Moscow that train thousands of actors. Not all of them manage to find a job, so there are more animators in the capital than guest workers,” says Vlada Chizhevskaya, a participant in the “Business Youth” project.

Therefore, it is very important to learn to stand out from this “crowd”. You need to take into account any little things that will ultimately form a general opinion about your company. Reliability is one of the first indicators in the agency’s work. You need to try not to leave calls unanswered, to please every client. Only discipline and clear organization of the process can give results.

The next point is the quality of services. You should not skimp on the appearance of animators and buy shabby, used costumes and life-size puppets. “We sew all the costumes ourselves, and they turn out really cool,” says Vlada Chizhevskaya. By the same principle, the use of banal costumes, like Cinderella and Aladdin, will not work. This will no longer surprise modern children. Give them something modern, like Minecraft, Winx, Peppa Pig, Benten and others.

Selecting performers (animators, showmen, photographers, etc.) is another important step towards building a profitable children's party agency. It is necessary to cooperate with those people who love their profession with all their soul and heart. If a person likes a given task, he will do it with full dedication. Children always feel this, and therefore their parents feel it too. Only in this way will the agency be recommended to other people, and there will be many repeat orders.

Advertising is the engine of progress

You can search for main orders through the Internet and word of mouth (tips and recommendations from clients). The World Wide Web provides many opportunities for the development of a company. With the advent of decent income, you should definitely create your own website. A considerable share of orders in large cities comes precisely after viewing the agency’s website. The page should contain bright photographs, videos from holidays, information about the work of the company and personnel, information about awards and achievements. It is important to maintain a separate category with reviews. Sometimes you can ask clients to write a positive impression about the services provided.

Some part of the budget can be spent on contextual advertising in Yandex Direct or Google Adwords. It will be very effective. As evidence, it's worth looking at the number of search queries. For October 2015 the phrase “birthday entertainers” was tried to be found about 19 thousand times through Yandex alone (across Russia). In Moscow, such a request was searched 5,539 times, in St. Petersburg 1,732 times, in Rostov-on-Don – 663 times:

If, according to search results, your website appears in the TOP-3, calls and orders will certainly come, you just need to create a high-quality resource.

Seasonal factor

Children's parties, like any other activity, have seasonality. Most orders occur on New Year's days and holidays; orders are steadily coming in spring and autumn. But in the summer, when all the kids go to camps and villages, the number of orders decreases sharply.

“At the very low point of the season, I decided that I definitely needed to rent an office, a lot of money was invested in advertising, and advertising investments in the off-season went to waste. As a result, at the end of summer I found myself broke,” says Vlada Chizhevskaya. Therefore, it is better to wait out periods of decline calmly, without being distracted by unnecessary actions. This will save you money, and autumn is just around the corner.

Approximate investments for opening a full-fledged children's party agency

Deposit for office rental (40 sq. m.) – RUB 30,000.
Cosmetic repairs – 50,000 rubles.
Purchase of furniture and office equipment (including the purchase of a high-quality camera) – 150,000 rubles.
Purchase of costumes, life-size puppets and props – 100,000 rubles.
Advertising budget (website creation and promotion, outdoor advertising) – 150,000 rubles.
Training, development of communication scripts – 30,000 rubles.
Business registration and other org. expenses – 50,000 rub.

Total – 550,000 rub.

Video - an example of a successful business (Business Youth project)

Agency for organizing holidays - 2 risks that can deprive profits + 3 schemes for working with personnel + 5 effective advertising methods for the agency.

Capital investment in the agency: 150,000 rubles.
Agency payback period: from 8 months.

– is no longer a line of business that is focused exclusively on the VIP category of clients.

The demand for various events has grown so much that it has created a large niche in the service market.

And everyone can try to take their place in it.

And yet: you are far from the first who decided to make money on the holidays.

How to become successful?

Is it possible to create a business with minimal investment?

Or do you need a whole staff of professionals of all stripes and expensive equipment to succeed?

You will find the answers below.

Analysis of the possibility of opening an event organization agency

Before opening an agency for organizing holidays, it is important to “test the waters” in your region.

High competition is a ubiquitous phenomenon.

However, some can become almost a monopoly in their small town.

This state of affairs also has its downside: sometimes a service does not “emerge” simply because there is no need for it.

So take the time to assess the demand in the city, the needs of the population, and their solvency.

Decide on a list of services and draw up a detailed portrait of your “target client”.

If you are “lucky” to have competitors, you can analyze their work under the guise of visitors.

What you need to pay attention to:

List of services and their demand.
Feedback from clients about the holidays held.
Quality of video and photo reports.
Price list for holiday agency services.
Possible shortcomings and obvious strengths.

What documents are needed to open an agency for organizing children's parties?

Some entrepreneurs are in no hurry to officially register their activities, but in vain.

Without the necessary pieces of paper, you should only “test a niche”, but not actively operate an agency for organizing children's and adult parties.

This will not only negatively affect your image and prestige, but will also interfere with the conclusion of employment agreements and may result in fines from the tax authorities.

In the worst case scenario, the agency will be closed.

So spend some time and money to register as an individual entrepreneur (to work exclusively with individuals) or LLC (to serve legal entities and institutions).

As for the choice of OKVED code, the main one is 90.01.

Of the minor ones, you can specify 59.11, 90.03 and 59.12.

There is no need to obtain additional licenses or permits.

Moreover, the event planning agency may not use a cash register.

But you need to be thoughtful.

In this business, the “name” plays a particularly important role.

Choosing the right premises for your agency

Another good thing about an event organization agency is that you can easily do without renting an office.

Agree, this is a major savings item.

However, meeting with clients “on neutral territory” is not very convenient, and also not very respectable.

If you are ready to allocate some money for rent, choose a room with an area of at least 50 sq.m.

Such territory should be sufficient to divide into three zones:

sales manager's workplace;
client area;
storage space for equipment and costumes.

Opening an agency for organizing holidays with minimal equipment

In fact, to start working as a holiday agency, you need the bare minimum - a notepad, a pen, a computer with Internet access and a mobile phone.

But if you plan to start “seriously” and will set up a separate workplace in a rented office, you will need the following set of equipment:

Expense item	Amount (rub.)
Total:	39,000 rub.
Table and chair for sales manager	7 000
Sofa and table for clients	11 000
Laptop	15 000
Wi-Fi router	3 000
Mobile phone	3 000

Recruitment

The success of an agency for organizing holidays depends entirely on the skills of its employees.

They are the key link: they develop ideas, contact clients, design the environment, create or buy props, and so on.

The number of employees specifically for your company depends on the list of services you plan to provide.

There are three schemes for organizing the work of an agency for children's and other holidays:

A large agency has its own extensive staff of specialists in various fields, and independently organizes any holiday on a turnkey basis.

Requires significant financial investments and labor costs at the start.

No one is listed “on the balance sheet” of the company, and employees are selected for a specific event.

Most novice holiday agency owners prefer to work with contractors, because this option is the most financially accessible.

But there is a fly in the ointment in this barrel of honey:

the contractor works on his own, so you cannot guarantee that everything will go smoothly;
the average markup for such services is up to 15%; This is the maximum amount of profit from the event that the holiday agency will receive.

The most stable and common work option is still a combination of the two above options: having several key employees on staff and hiring contractors for other services.
“Outsiders” hire dancers, magicians, clowns, trainers - that is, all those who will not be required regularly.
But it is usually enough to hire three people.

The staff of a small agency for organizing holidays may be as follows:

Job title	Responsibilities	Salary (rub.)
Total:		30 000 + %
Sales Manager	Often entrepreneurs perform these functions themselves (attracting clients, communicating with them). However, attracting an “outside” employee with experience will allow you to get a certain number of his regular customers as a bonus.	10 000 + %
Designer	Engage in decorating holidays and creating holiday paraphernalia. Can work as a contractor for other companies, bringing additional income to your agency.	5 000 + %
Driver	Bring and pick up contractors, employees, equipment.	15 000

Searching for contractors for a holiday agency

All the contractors that are needed for the celebrations can be roughly divided into two categories: presenters and artists of different genres.

The host is the person who will “hold” the holiday.

He must find an approach to any guest, make sure that no one gets bored, and be able to resolve conflict situations in their infancy.

Before the holiday, he carries out serious preparatory work, develops personal scenarios and details.

Often the behavior of this person determines the opinion that those present at the celebration will have about your entire company as a whole.

Therefore, it is important to choose 2-3 reliable contractors and cooperate with them on an ongoing basis.

Conventionally, three categories of leaders can be defined:

Budget segment.

Beginning presenters or, conversely, older people.

As a rule, they are not creative.

You can find such people in the nearest recreation center or on ad sites.

Main group.

Often such pros have their own client base.

They often “find” themselves - they send in their resumes.

Presenters who deal only with major holidays.

The prices are correspondingly high - from 30,000 rubles per event.

It is worth searching on specialized forums or using the recommendations of other holiday agencies.

Artists and various show programs are easy to find: they all have personal websites or at least publish information about themselves on forums and classifieds sites.

Be sure to look at the portfolio before hiring holiday contractors.

For most, it is important to have a video that will demonstrate the work “live”.

Also, take the time to study reviews about the quality of services provided on the Internet.

How to advertise your holiday agency?

Obviously, the level of professionalism of the employees and the quality of the equipment will not matter if your agency does not have clients.

Depending on the list of services provided, these may be parents (children's parties), corporations, newlyweds, birthday people with average and above average income.

To promote an event organization company, use the following methods:

Order designers to develop a booklet with a brief description of services and business cards.

These materials need to be distributed in places where your target audience frequents.

Create a personal website, but don’t waste money on it.

Texts must be literate and selling, photos must be of high quality, prices must be relevant.

In the future, you can hire a specialist to promote the resource - this will give a significant increase in clients.

Join a charity fair or organize a party for children in a city park.

This will increase name recognition.

Become a participant in forums on organizing and holding holidays, and also actively communicate on websites for parents (if you are organizing children’s events), on resources about weddings (if your target audience is newlyweds).

Don’t forget to take photographs of the holidays you celebrate and shoot video clips.

Use this material to regularly update your portfolio.

One unfortunate situation can become a stain on your reputation.

Do quality work and the word will spread about you.

How much money will it take to open such an agency?

One of the key advantages of organizing a holiday agency is the opportunity to open a business with minimal investment.

The amount of starting capital depends on the list of services, the form of cooperation with performers, and the set of equipment.

Let's consider the cost items for organizing an average company.

Capital investments in business

Regular investments in business

As your business scales, your recurring business expenses can grow exponentially.

However, in the first months the amount may be relatively modest:

Payback period for an event agency

In the first months of its existence, an agency organizing holidays may receive only 2-3 orders with an average cost.

However, profits will gradually increase (this will take 6-7 months).

Let’s estimate the potential profit after six months of the company’s operation:

4-6 events/month;
“average check” - 50,000 rubles;
average income – 200,000-300,000 rubles/month;
profit amount – from 140,000 rubles/month.

With such indicators, an event agency can break even in 7-12 months.

The main thing is to achieve a stable flow of customers and increase the average bill.

My experience in opening and running a business organizing holidays

a successful Russian entrepreneur shares in the video:

Potential risks for business in the event sector

For a company that organizes holidays, there are two major risks:

Dependence of demand on the season.

This risk is more typical for children's party agencies and those focused on corporate clients.

Since most activity in these categories occurs during the New Year period.

Regular emergencies.

Each event is “built” from scratch.

Therefore, it is simply impossible to predict all punctures.

Artists stuck in traffic, power outages, mixed up scripts - anything is possible.

You can’t prepare for this, but you can develop the skill quickly and solve any difficulties with a smile.

Events agency– one of the most relevant business ideas for our time.

Celebrating in style and on a grand scale has become not just a fashion trend, but even an integral attribute.

What previously seemed like a whim of the “rich” is now actively used by people with average incomes.

Therefore, despite the ever-growing competition, there remains room for new “players” to enter the event services market.

Perhaps you should be the one to take it?

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