Producing food is a rather difficult task due to the high risks and requirements for the products produced. For example, when making nails, you can put aside the finished product for at least years, and then sell it to a big client in one fell swoop - the product, after all, will not deteriorate. Donuts are another matter - if you don’t sell them while they are still hot, then the product will no longer be so attractive and tasty for the buyer, which means you will not get the desired effect and profit from your products. For this reason, before starting production, you need to find customers and agree on the supply of donuts. Only when you have a signed contract for a certain number of donuts in your hands can you begin production, and until that moment you must look for clients everywhere. Don’t think that this will be too difficult, in our market there is almost no competition in the field of making donuts, because the population is accustomed to slightly different products and small businesses most often target precisely these areas - baking rolls, bread, cakes, and so on. We'll take a slightly different path.
According to statistics, approximately 30% of grocery stores are ready to sell donuts and they have a constant demand for these products, but the Russian market produces exactly half as many donuts as the consumer wants. That is, competition is insignificant and you can easily start a business and then develop it into a whole network. Making donuts is a very unusual business idea, but once upon a time the iPhone was a novelty, and now it brings in billions. Let's also try to make money on our idea, even if it's not that much money.
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How to open a donut production: first steps
To begin with, we will simply produce donuts, and we will sell them through grocery stores, so there is no need to worry about the location of production. Prices in shopping centers, and indeed in the city center, are simply off the charts and can raise the cost of our products by three to four times, which, naturally, does not suit us - we can only break into the market thanks to inexpensive and high-quality products. We advise you to find a room away from the city center, somewhere on the outskirts. A room of 30-40 square meters is ideal; here it is convenient to install equipment and shelving for finished products. Try to find premises for 20-25 thousand rubles per month, this is an ideal option for a new business.
First of all, the premises need to be renovated to pass inspections from various authorities. Repair the pipeline for normal sewage operation, replace the cables with new ones, install a fire alarm. Without these elements, you simply will not be allowed to engage in any production, because at any moment your enterprise could catch fire. Only after this can you begin cosmetic repairs, paint the walls, ceiling and put the room in order. You shouldn’t invest heavily in this process; clients won’t see the beauty of the patterns on your walls, but the staff should also be pleasant and comfortable working here. Repairing the premises, including replacing pipes and cables, will cost us 16 thousand rubles.
Once the premises are in working order, you can undergo inspections by the sanitary and epidemiological station, obtain permission to produce food and obtain permission from the fire inspectorate. At this stage, you must also take care of receiving all the papers from the tax office, because we must work legally and pay taxes. Surely, you are still new to this business and will collect documents yourself for several weeks, thereby delaying the work of your enterprise. Pay a professional company and it will collect all the documents in 3 days, the price is 3 thousand rubles.
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We are counting on opening a small production facility, so we will not immediately purchase a bunch of equipment. Let's analyze the donut production process, after which we will calculate how much equipment is needed and how much it will cost us. We need a lot of dough from which donuts will be made, since in order to break even we need to produce a lot of products. A mixer for producing dough will cost us 25 thousand rubles; it can produce enough consumables to produce 800 donuts per day. It doesn’t seem like much, but this also needs to be sold.
After the dough is ready, it needs to be put into a special donut making machine. The machines differ in operating speed and product size, we will choose the most optimal one: it produces about 1000 donuts per day, made in Russia, the price is about 35 thousand rubles. This way we won't spend a ton of money on a foreign machine that makes the same amount of products but costs 3 times more, and at the same time we will provide ourselves with a supply of production for the future.
After the machine creates the donut shape, you need to bake it in the oven. Again, calculate production so that your oven produces about a thousand donuts per day - there is no point in buying a more powerful oven, the power simply will not be used. Once the donuts and ovens are picked up, they just need to be decorated and can be sent to the buyer. We will decorate the donuts on special tables that do not conduct heat well - while the donuts are lying on them, they will not cool down. The cost of the stove is 20 thousand rubles, two tables for decorating products - 12 thousand rubles.
When buying equipment, it is also worth buying racks where finished products will be stored, and small equipment such as spoons, sieves, sheaths, spatulas, and so on. We don’t need a lot of shelving, two will be enough, also calculate the inventory based on the number of personnel and goals. The racks will cost 12 thousand, inventory 5 thousand rubles. And that's where the equipment ends.
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We select the right personnel for donut production
Our company needs two workers - one will decorate the donuts, and the other will be directly involved in the production of products. These two processes are closely related to each other, so that when possible, staff will assist each other in completing a particular step. Finding people who can make donuts is actually very simple, because the process is semi-automatic and only the delivery of material from one machine to another depends on the employee.
The main thing in production will be the technologist, he will carry out the dough from kneading to baking. This person must understand all the intricacies of production and know how to work with equipment. Finding a professional may take a little time, but if you constantly submit requests to the labor exchange, you will get the right person. The salary is 20 thousand rubles per month.
The second employee will be a donut designer who will give the products an appetizing look. Donuts are poured with chocolate, sprinkled with powder, and so on; our worker must be able to do this and at the same time have imagination in order to come up with something new and interesting. The salary is 15 thousand rubles per month, sometimes the designer will need to be sent to advanced training courses.
Donut production: business plan for expenses and income
First of all, we will calculate the expenses of the new business. We need to renovate the premises, register a company, buy a dough mixer, a donut making machine and an oven, tables for decoration and shelves for storing products, as well as small inventory. All together this will cost us 128 thousand rubles. These are capital expenses; it costs 55 thousand per month to operate, plus the purchase of materials for preparation.
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Now let's talk about your company's income. During a shift, the workshop will be able to produce 800 donuts, which must immediately be sold to the client. We sell donuts to the client at a price of 10 rubles per piece, the cost of one donut is 3 rubles. It turns out that the net profit per day will be 5,600 rubles or 168 thousand rubles per month. Let's take away the expenses for salaries and rent and taxes, and we get about 100 thousand rubles in net profit. The main thing is that you need to arrange deliveries to grocery stores and retail outlets at bus and railway stations, where the number of customers is always off the charts and your products will be in great demand.
Cotton candy as a business - what you need to know at an early stage
To date, development fast food market is at a high level. And therefore, if you open a business in this area, it will not be easy, since it will not be easy to compete with other enterprises that have been in this business for quite a long time. But there is still a possibility of opening a small business if a niche that is not so occupied is found. And although there are many donut lovers, there are not so many specialized establishments where donuts are made. And if you approach it correctly, you can start donut business, which will bring a stable income to the owner. In this article we will explain in detail how to open a donut shop in your own city.
About opening a donut shop
Most fragrant and warm donuts Children love it, although there are many adults who also love this delicacy. But it’s still better to take into account children's audience. After all, they are considered potential consumers of this delicacy. This fact must be taken into account when compiling donut menu. You definitely need to take this into account when choosing the location where the donut shop will be located.
Because ready-made donuts are inexpensive to the donut shop paid for itself, we need a constant flow of consumers, which should be maximum. This can be achieved if you choose a busy place. You can place a donut shop next to a large shopping and business center, near a market or next to an educational institution. It is clear that if you stop at a recreation area or any amusement park, this will attract many customers, but only on weekends and holidays. As for everyday life, on these days the sale of donuts will decrease, which will not allow achieving financial stability.
Possible selling methods
When drawing up a plan for your future business, you need to take into account some factors in the production and sale of the main product - donuts. Be sure to highlight selling donuts in a tray. This is the least expensive option. If you are a beginner businessman and your starting capital is limited, then it is best to start with this. Here you can use a tent or kiosk, which will act as a room where donuts will be produced and sold. At first they can be rented, and if the business develops, then later they can be purchased.
An alternative option could be selling donuts from a food truck. The inside can be equipped with everything you need and a counter can be installed to sell ready-made donuts. This option has its advantages, the main one being mobility. That is, if necessary, you can easily change the location. Typically, these vans have the necessary utilities, so if you move, you can simply connect to a local power source. You don't have to re-run all the cables.
But there are also disadvantages that should not be forgotten. For example, weather conditions that may affect finished products. Due to cold, rain and wind, the appearance of the product may be greatly affected. So it’s better to take protective measures in advance.
Another important area is the production and sale of donuts in a specialized establishment. We are talking about a mini-cafe. It is clear that the costs here will be more serious. Here you will need to acquire not only a room for making donuts, but also a place where customers can comfortably eat the purchased delicacy with coffee or tea.
Also worth noting is the production production of donuts on stream. This option is considered the most expensive. It should only be started by experienced entrepreneurs with serious initial capital. The fact is that this option, unlike the previous ones, is not designed to work with end consumers directly, but through confectionery shops and bakeries, cooperation with grocery stores and even cafes.
When drawing up a plan for the territory that is necessary for such a business, you need to take into account not only the place that will be used as a production workshop, but also the warehouse space, as well as utility rooms. In total, the size of the area should be one hundred square meters. But from the very beginning, you should consider options for further business development. That is, from the very beginning you need to look for additional premises for a warehouse, which will be located next to the production site.
Menu creation
It doesn’t matter which option you choose, but you still won’t be able to do without one very important point. This is the menu. It’s clear that if we talk about a specialized establishment, then there is no need for an extensive and varied menu. But if you include several types of donuts in it, it will be a positive thing that will only have a positive effect on your business.
For example, donuts can have some kind of filling, be sprinkled with something, or be made in some form.
Most likely, visitors will not want to eat such a delicacy dry. So it is advisable that the menu contains some drinks. This is tea, coffee. You can also include juices. Since the majority of consumers are children, the menu may contain milkshakes. You can add several types of ice cream to it.
Business equipment
When drawing up a business plan, it is better to focus on equipment, without which you won’t be able to create a donut shop. Moreover, this item is an important expense item. Of course, the equipment must be of high quality so that the work is uninterrupted in order for the investment to pay off in the future. But if you want to open a small cafe producing donuts, you don’t need to spend money on very expensive machines, as if we were talking about a donut production line that costs about sixty thousand euros, since many functions will not have to be used in small production.
When opening a small donut production need to purchase automatic fryer, which is capable of doing in an hour two hundred to three hundred donuts. It costs approximately eighty thousand rubles. Still needed machine that makes tea and coffee. Its cost is twenty thousand rubles. You'll have to buy a special one donut storage display so that they do not lose their splendor. Its cost is also twenty thousand rubles. You will still need to spend money on the purchase disposable tableware, buy paper napkins. Chances are you'll still need some packaging so you can buy the donuts to go. This plastic containers. Paper bags are also suitable for this.
When you are going to not only sell donuts to take away, but want to open a specialized cafe, you will have to purchase tables with chairs where visitors can relax. Moreover, their number must be calculated based on the capabilities of your premises.
Features of the donut making process
There is a specific process for making donuts. First you need to knead the dough, then prepare the dough and filling. Next, the donuts are filled with filling, fried and packaged.
It must be said that the process itself is quite simple, and even a novice cook who has donut making machine. I would like to say that an ordinary donut making machine is gas or electric fryer, in which baked goods are prepared in vegetable oil. Everything is done at a temperature of two hundred degrees. One donut is fried for about two minutes. In one go, such devices can prepare up to twenty donuts at once, which can weigh twenty to sixty grams. It all depends on the type of delicacy.
When the frying process is finished, the donuts should stand until the excess oil drains from them. They are then dusted with powdered sugar, glazed, or sprinkles used. After this, the product can be put up for sale.
Purchase of raw materials
I would like to write about the quality of donuts. In fact, it depends on several factors. First of all, this is the equipment that is used, and also a lot depends on purchased raw materials. Therefore, quality ingredients must be included as an expense item when drawing up a business plan. To make donuts, you need to use the following ingredients: flour with margarine, you will definitely have to add sugar and eggs, you cannot do without yeast. You may also need jam, as well as other ingredients. It all depends on the recipe.
If you want to reduce the cost of products, purchase through wholesale companies. In this case, the costs will depend on where the company supplying you with the products is located. That is, they will be lower the closer its location is to you.
Required Documentation
Since this business is related to food production, you will have to complete the appropriate documentation, obtain approval from the sanitary and epidemiological station, as well as Rospotrebnadzor. When starting a business, you need to have technical conditions that must be agreed upon. Registration is still required. Must be technological instructions, how to make products, recipes. You will have to obtain a hygienic certificate from the sanitary and epidemiological station in order to be able to produce food. And there are some additional documents that are required. This already depends on some features of the business.
Regarding the premises that you plan to use for your business, there are some technical conditions that must be met. First of all, you should equip the room with good hood so that there is no child. If you purchased a gas donut maker, you will need access to gas. You must also have electricity and water.
I would like to note that all fire safety standards must be observed in the premises. So you need to get approval from the fire inspectorate to open such a business.
Business payback
It is clear that all entrepreneurs are interested in the question of how quickly the business will pay off. If we take into account all the nuances that were mentioned, the first profit will appear after five months from the moment the business opens. You can speed up the process if you create an advertising campaign wisely. To do this, you need to use free information channels, for example, the Internet. You can also organize various promotions. This will increase customer loyalty and improve business development.
Donuts are considered the ideal fast food, but this is not surprising. “Donuts? They have always been there,” says fast food expert Kazimir Polyansky. - Judge for yourself, what could be simpler than preparing them? You just need to drop the dough ball into boiling oil for a couple of minutes. This dish is traditionally classified as Polish cuisine. However, in one form or another, their recipes are found among different peoples of the world.” And in fact, these are beignets, bunuelos, makrud, and donuts. There are more than 100 titles in total.
It is known that the Polish king Augustus III and the Prussian king Frederick the Great loved donuts. American policemen love them. They are enjoyed by French students and Moscow drivers. "In other words, selling donuts as a business idea may well count on success. And when answering a question, I often think about donuts,” says expert Igor Malyugin, an analyst of the startup community. “True, for this you need to approach this matter competently.”
Don't be afraid of competitors
Due to the fact that donuts are cheap and at the same time easy to prepare, choosing a location for a donut shop is of paramount importance. On the other hand, it’s hardly worth listening to advice like “the ideal place is MEGA.” “I always read such wishes with irony,” says entrepreneur Sergei Smirnov, owner of the cafe “The most delicious donuts in the world.” - This is the same as advising to open a fast food outlet on Red Square. Simply put, where traditionally there are crowds, there are already competitors.”
On the other hand, everything here is the same as for everyone else: if a novice entrepreneur has a margin of safety, or rather the necessary funds that allow him to work for some time at a loss, then he can try to oust his competitor. “Indeed, this business is doomed from the very beginning to compete,” Igor Malyugin is convinced. - Conclusions, what if this place already has fast food outlet, it means there is nothing to do here, they are incorrect. Moreover, competition is the engine of progress.”
First of all, it is necessary to find out the weak points of an already operating donut shop, for example, an untidy saleswoman, uncomfortable tables, and so on. Thus, the task of starting a parallel fast food outlet, as a rule, comes down to creating a more favorable image, including due to an incomparably lower price than that of a competitor. “It is possible that at first you will even need a security guard,” says Sergei Smirnov. “At the same time, after winning, it will be possible to easily “recoup” all expenses.” However, you can look for crowded places where there are no fast food outlets. According to forum member nahler-kd, “such areas, oddly enough, exist even in the capital, for example, near bus stops with high traffic or institutions.”
Opening a donut business
If the theater starts with a coat rack, then the new donut shop starts with the name. “Here you need to show imagination, but not overdo it,” advises Igor Malyugin. - The name, for example, should “catch” a passerby walking along the sidewalk. In any case, the sign should be clearly visible, easy to read, with an interesting plot and not like everyone else around.” In particular, the expert cites the story of one fast food startup, in which an aspiring entrepreneur photographed the street where he planned to open his outlet, and then, using Photoshop, made many versions of his cafe. He didn’t like any of them because they didn’t stand out from the general background. Only in the third place did he see what he wanted - a “bright spot” on a gray city street.
Sergey Smirnov advises starting with a small deep fryer, for example. They cost about 9 thousand rubles. However, according to him, it is necessary to take a closer look at manually driven donut machines, in particular with a price tag of 95 thousand rubles. In an hour, you can prepare up to 300 donuts using this equipment. Those who do not want to waste time on manual labor should purchase an automatic machine. As for the costs of equipment in general, forum member Denis answered this question:
“Equipment for the production of donuts costs 85 thousand rubles. It is a conveyor-type fryer with a capacity of up to 300 pcs. at one o'clock. Fully automatic. Depending on the place of trade, you may need: a thermal display case - 15,000 rubles, an automatic machine with tea, coffee - up to 30,000 rubles, a refrigerated chest - 20,000 rubles."
Irina Konina from the Moscow region calculated the costs of opening a donut shop, taking into account the renovation of the rented premises. “I rented a room opposite the bus station, and renovated it in accordance with SNiP 01/23/99,” Irina shares her experience. - A cafe with 15 seats selling up to 3 thousand donuts a day cost me 600 thousand rubles. Paid back in 11 months. There are absolutely zero days, and sometimes there is such an influx that we can’t cope.”
Equipment for making and selling donuts
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Sergei Smirnov answered the correspondent's questions. If there was an opportunity, would you take up this business? It's difficult to answer. There are many problems, but if there is no normal work, your own small business is the only way out. Well, selling donuts as a business idea is one of the best options for starting. At the same time, the most annoying thing is the inspectors who give the business a nightmare. Now I'm thinking about expanding the recipe. I calculate everything, and when I started, I was hoping for chance. What is success? donut business? Oddly enough, in taste. No matter what skeptics tell me, they say that standard donuts are in demand, I know from experience that people come even from the other end of the city for a tasty product. And yet, we often change the oil, although this is a dreary task. But no one will say that we have a complete carcinogen. This also works for the image. What are your plans? In the near future, expand the assortment so that the donut shop becomes more attractive. Then I want to sell it at a higher price. I think that this is still a women's business. |
Business in the production and sale of food products will always be relevant, despite the crisis, the time of year, and the financial condition of people. The need for food will never dry up. Therefore, it makes sense to say that a product manufacturing business is a reliable and stable way to generate income.
Modern people are always in a hurry to get somewhere, and in this crazy pace of life there is not always room for a full lunch. Most people snack on the go, in fast food or a coffee shop. Therefore, in today’s article I want to talk about a profitable business idea in the food industry - the production of donuts.
The modern fast food market is diverse enough for every customer to find food to suit their taste. Even despite the harmfulness of fast food, almost every person enjoys it from time to time. The variety is truly impressive; in every city, even small ones, especially in the warm season, there is a lot of kvass, hot dogs, pizza, pasties, pies, pastries and other goodies. But in today’s article we will talk specifically about a specific type of delicacy that has already been forgotten. Donuts are products made from yeast dough with a sweet filling and glaze. Each housewife prepares them differently, adding her own ingredients and experimenting with fillings. Therefore, this favorite delicacy comes from childhood, attracts us with its smell on the street and involuntarily makes us pay attention to the tent where these fresh, rosy crumpets are baked.
Donut production: business plan
If you like the idea of making money from donuts, then start implementing it by first drawing up a detailed business plan. What is it for?In a business plan for the production of donuts, all costs of the project should be calculated in detail. In addition, it is necessary to study demand and determine the level of competition. As for the demand for this type of food, there are quite a lot of donut lovers, so a business can be opened in both big and small cities.
Stages of a business plan for the production of donuts:
- Business idea analysis (demand, competition, profitability);
- Collection of all necessary documents for registration of the selected type of activity;
- Business format and purchase of necessary equipment;
- Renting premises;
- Registration and hiring of employees;
- Advertising as a way to attract customers (promotions, discounts, increasing assortment);
- Calculation of profits and payback periods of a business;
- Further promotion (opening a network of cafes and pastry shops, stalls selling fast food).
Business format
Donuts are a favorite treat for many children and adults. Fragrant, fluffy with a sweet filling, rolled in powder or covered in glaze - they are in incredible demand at any time of the year.
Before you start implementing your chosen business idea, you should decide on the format of the business. Naturally, opening a bakery will be more expensive than an ordinary stall on the street, even a beginner understands this. Therefore, there are two options - opening a mobile kiosk for the production and sale of donuts or selling fast food. The first option is suitable for novice entrepreneurs who do not have much capital, those who dream. The second option is financially more costly and requires large investments (renting premises in a crowded place, staffing, etc.).
Business registration
Before starting a donut business, you need to register your type of activity. Control over food production is quite serious, so all conditions under which food will be prepared must be met. You need to obtain permits from the sanitary and fire services, as well as from Rospotrebnadzor.
In addition, the following documents are required:
Agreed and registered technical specifications for production, hygienic conclusions from the sanitary and epidemiological station, technical instructions and approved recipes for the preparation of products.
For more information about the advantages and disadvantages of individual entrepreneurship and limited liability companies, see the diagram.
How to open a mobile donut stall?
The production and sale of donuts can be carried out in a mobile portable tent, which it is advisable to install in the city center or in other crowded places with high traffic (park, hospital, hostel).
Having decided on the location, it is necessary to prepare and issue all permits and permits from the SES, fire service, and Rospotrebnadzor. All you need is to install electricity and water.
Equipment for the production of donuts
You don't need any special equipment, all you need is a donut making machine. At the initial stages, you can save money and not buy an expensive unit with high productivity; it is quite enough to produce 15–20 donuts at a time.
The advantage of this option is that you can prepare donuts to order, rather than selling ready-made ones. The smell and aroma of fresh baked goods attracts customers from afar.
But naturally, as in any other type of business, this option for making money has its drawbacks.
- Firstly, it is seasonality. Only in the warm season you can sell donuts in an open tent on the street.
- Secondly, there are bad weather conditions. Let's say that in the rain, frying donuts will be problematic, the hot oil will sizzle and the donuts may burn.
- Thirdly, surplus production in the form of leftover dough. As a rule, donuts are made from yeast dough, which has a limited shelf life, so you have to throw away the leftovers.
But, despite all the disadvantages, this type of business is quite profitable and quickly pays off, so it makes sense to occupy a niche that is still poorly filled.
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Donut making technology
As a rule, donuts are prepared with yeast dough, but there are other recipes. First you need to prepare the dough, then you should choose the filling (jam, chocolate), then you need to make a donut and fry it in a deep fryer on both sides until golden brown. Remove the finished donut, allow the remaining oil to drain and serve to the client, decorating with powder or glaze.
Financial investments
- Rent or purchase of a tent – from 1000 rubles;
- Preparation of documents and obtaining permits;
- Purchase of equipment for the production of donuts, the price of a new machine starts from 20,000 rubles;
- Furniture for a kiosk – from 5,000 rubles;
- Purchase of products from 10,000 rubles (at the initial stage);
- Salary to the seller - from 25,000 rubles per month and above;
- Other expenses.
Thus, the minimum amount for starting a business in the production of donuts is about 70-100 thousand rubles. The payback will depend on the number of donuts sold per day. Therefore, as noted above, choose crowded places to place your tent.
Attracting clients
There is no need for special advertising; it is enough to place the tent in a crowded place. The smell of fresh baked goods and a bright sign will help attract the attention of customers.Range. It is advisable to constantly update the assortment, exclude the worst options from it and replenish it with new interesting options. After all, everyone has different tastes, they like sweet donuts with chocolate or jam, others with meat or mushrooms. You can prepare several options to choose from, thereby attracting as many people as possible.
In this material:
Food production is a very promising business: donuts, pies, and buns are inexpensive, and the costs of their production are minimal. It is important to establish sales of products; they can be sold through your own outlets, catering, and retail. Start by baking and selling donuts; if the first experience is successful, you can think about expanding production.
Pros of donut making
Homemade baked goods are always in demand. At the same time, not every housewife knows how to bake pies or buns. The entrepreneur’s task is to offer a tasty and inexpensive alternative that can be eaten at work or bought for tea at home.
Donuts as a business are an ideal option for an entrepreneur. Appetizing products made from soft yeast dough are inexpensive and accessible to almost everyone. They can be sold freshly baked, packaged and frozen, offering them as an affordable semi-finished product. The cost of the product is low, and thanks to a variety of additives, you can add interesting flavors to baked goods. Freshly baked donuts are sprinkled with powdered sugar, glazed with chocolate or fudge with original flavors, decorated with colored dragees, and filled with cream or jam. There are practically no limits to imagination; it all depends on consumer preferences.
From a consumer perspective, donuts also have many benefits. They are an excellent substitute for traditional snacks; they can be bought for future use, frozen and reheated for breakfast. An additional advantage is the affordable price and clear taste of yeast dough.
Where to begin
Before considering where and how to open a donut shop, carefully calculate the possible costs. It is necessary to draw up a detailed business plan, taking into account all expenses and expected income. Assess the purchasing capabilities of your audience and the availability of outlets offering baked goods and confectionery products.
Consider all bakeries, departments in supermarkets, coffee shops and cafes. The fewer catering establishments in the chosen area, the higher the chances of success. It is better to open donut production not in the city center, but in residential areas that are not spoiled by tasty and inexpensive baked goods. In your business plan, take into account the costs of advertising and promotion, as well as registration of a legal entity.
The costs of opening one small outlet are small, around 600 thousand rubles. A stationary kiosk with several tables will cost this amount. It is cheaper to equip a drive-thru shop; opening one will cost about 300 thousand rubles. It costs the same to organize a corner in a supermarket or on the territory of a food court. The price includes Russian-made equipment (deep fryer, dough mixer, dough proofer).
To increase the range, you will have to purchase additional equipment. A filling dispenser costs about 100 thousand rubles, and one installation is designed for a single type of filling. Buy equipment from manufacturers who provide connection, warranty service and replacement. Some companies offer free staff training, which can help you save a lot of money. Distributors are ready to share donut recipes and the intricacies of organizing production, don’t miss this opportunity. For greater savings, you can not buy equipment outright, but lease it with the right to later purchase it.
To service one point, 2 workers are needed, working in shifts. Accounting can be handled by an outsourced specialist. When organizing several points, you will need to attract a manager to supervise their work. The productivity of one point is from 150 donuts per hour.
Another activity option is opening a confectionery shop. Baked products can be sold through your own outlets or offered to other catering establishments and stores. The workshop requires a room of at least 100 m². In this area, you can organize production, a warehouse for raw materials, and a packaging line is located right there. When organizing a confectionery shop, there is no need to equip each point with proofing machines, dough mixers and deep fryers. Donuts are delivered frozen to the place of sale and heated in microwave ovens. For efficient delivery, vehicles are needed, their number depends on the number of points.
In a confectionery shop, it is more profitable to install a full cycle line or a mini-factory. The price of such equipment is about 500 thousand rubles, but the performance is much higher than that of small devices for kiosks. You will need a line for the production of paper boxes or plastic bags with your own logos.
Subtleties of implementation
Donuts can be sold through small mobile outlets, kiosks, and departments in stores. Frozen food in bags can be offered to retail chains. Another implementation option is cooperation with cafes, canteens and other catering establishments. By concluding a contract for constant supplies, a novice entrepreneur can significantly expand production.
To increase profitability, it is recommended to use several distribution channels at once. If you plan to work with retail, you can register your own trademark.
A profitable option is to produce the product under the store’s own brand. This technique is used by large retail chains. The contract guarantees a constant sales channel and significant turnover.
The downside of working with large chains is the minimum markup. The greatest profit comes from the production and sale of fresh products through mobile outlets or kiosks. To succeed, it is important to place them in high traffic areas. Donuts are an impulse product. To increase sales, the assortment should include hot and cold drinks, hot dogs and soft ice cream.
Such a point can be located not only in a store, but also in the territories of medical institutions, cinemas, educational and business centers. It is difficult to conclude a contract with such organizations, but reaching them guarantees stable sales and constantly growing profits.
Effective advertising
Select the target audience for targeted communication. The main buyers of donuts may be families with children, office workers, teenagers, and housewives who want to pamper their loved ones with homemade baked goods. All these groups need to be addressed with different messages. For successful promotion, it is better to hire a professional who will help you carry out a competent advertising campaign.
The most effective ways of promotion are distributing flyers and leaflets with a discount or bonus. For example, buyers of 10 donuts can receive a 10% discount or a gift box with a surprise donut. It is possible to collect cumulative points with subsequent distribution of prizes.
A very effective technique is co-branding with manufacturers of coffee, soft drinks and other related products. Cooperation with holiday agencies and other organizations interested in creative partners is possible. This approach will help you save on advertising and expand your product promotion opportunities.
There can be many ideas on how to open a donut shop and make money from baking. To begin with, you should open one experimental point and work out all the subtleties on it. The production of donuts only seems simple, but in fact, success depends on many reasons that must be taken into account at the start of the project.