Fruit and vegetable business: retail outlet or store? How to start a business from scratch selling vegetables and fruits How to start a business making vegetable bouquets

With proper organization, a business based on the sale of vegetables and fruits will be stable. The demand for food is always constant because people need to replenish their vitality through nutrition. Even in times of crisis, everyone finds money for food and strives not to skimp on vitamins, since it is on these factors that a person’s health and the availability of energy, so necessary to ensure a normal level of life, depend. The advantage of this type of business is that opening a small store does not involve the complexity of obtaining permits, obtaining expensive leases and large-scale financial investments.

Vegetable and fruit business

When planning entrepreneurial activity in the vegetable and fruit direction, it is recommended to familiarize yourself with its nuances, which may have an impact on the effectiveness of the functioning of the outlet. When opening it, you need to strive to earn a positive reputation in the eyes of potential clients. To attract them, you should first think through and correctly formulate the assortment range. You won’t be able to earn much by offering several items of domestic products. Its range needs to be expanded to include greens, mushrooms, dried fruits and exotic imported fruits.

The productivity of a business directly depends on the location of the retail outlet and the design of the storefront. It is best to locate a store or stall close to residential areas, in areas with high traffic, but at a distance from competitors.

Seasonal demand and formation of assortment range

The business of selling fruits and vegetables is seasonal.

During the holidays, people buy imported fruits such as bananas, tangerines, oranges and kiwis. In winter, apples and the entire pre-holiday assortment are popular. In the summer, seasonal fruits and berries should be placed on the display case, not forgetting to arrange them in an appetizing way using trays and plastic forms. Strawberries, grapes, currants, raspberries, watermelons and melons will be popular. Vegetables such as potatoes, carrots, beets, onions and garlic are in demand at any time of the year, so the entrepreneur needs to make sure that they are constantly present in the product range.

Business planning

In spring, the cost of goods always increases by 60 percent. At this time, consumers prefer to buy fruits, juices, dried fruits, herbs and the first vegetables necessary to provide the body with vitamins. In the fall, you can count on wholesale purchases from customers for storage in the cellar, so you should include an option such as wholesale in your trading style.

What knowledge will be needed

An entrepreneur must have information about the harvest time of each vegetable and fruit in order to purchase them at a low cost.

When dealing with the question of how to open a vegetable store from scratch, you should study the characteristics of the products, their varieties and storage rules. Such knowledge will allow you to give recommendations to buyers who doubt their choice. Additional information to consumers will help increase the rating of the outlet, since it is always pleasant to communicate with a sociable and competent person who is ready to help with advice.

Suppliers

When drawing up a business plan for a vegetable store, you should include a section on finding a supplier. You should not plan to cooperate with farms, since they offer a limited range of products, the price of which, most likely, will not be loyal, due to the purchase of an insufficient batch of goods, in their opinion. It is recommended to purchase products at wholesale stores, because there you can purchase a wide range at a favorable price, since wholesale prices begin to apply after purchasing several tens of kilograms.

Fruits and vegetables are in demand at all times, so there will always be a buyer for this product. There are many options for organizing a vegetable business, so you can always find something for your starting capital.

Business organization options

Trade in vegetables and fruits can be organized in the following ways:

Through a tent or kiosk.
From a car on the street.
At the market from a retail outlet or car.
A full-fledged store.

The most popular option is selling from a car. If something happens, you can always move the outlet to another location if it turns out to be not very profitable. In addition, there is no need to obtain various permits from the SES and fire inspection when you set up a kiosk. An unspoken agreement with local authorities is enough. True, such trade will bring less profit than a stall. Therefore, having tested several options for mobile points, it is worth deciding in which place trade is best and set up a kiosk there.

Legal registration of business

A business plan for a vegetable store must include registration of business activities. It is best to formalize it as the activity of an individual entrepreneur under simplified taxation.

In addition, trade can be carried out with permission from the state trade inspectorate, after which the fruit trading kiosk must obtain permission from electrical inspection, fire inspection and SES.

Place for a kiosk or store

To sell fruit on the street, you need to find a place where there is a large flow of people during the day. These could be exits near the metro, pedestrian crossings, intersections of large streets, or residential areas. You can install a kiosk in approximately the same places.

It’s a little more difficult to answer the question of how to open a grocery store. In this case, in addition to the requirements described above, the room must have an area of at least 40 square meters. m. and be divided into the following zones:

room for sorting vegetables;
fruit sorting room;
goods warehouse with refrigeration chambers;
Utility room.

It is very important to equip it with good ventilation to eliminate the smell of rotten vegetables and fruits.

Product suppliers

It doesn’t matter what you decide to open, a store or a stall, the first thing you need to start a business with is finding reliable suppliers. When sales are organized from scratch, entrepreneurs travel to nearby villages and buy products from farmers or subsidiary plots. True, in this case it is difficult to obtain a document from them. Confirming that the products are grown without nitrates. It is difficult to conduct official trade without this document.

Therefore, most often the goods are purchased at vegetable warehouses. In this case, you can agree on the return of a certain amount of damaged goods, as well as obtain all the necessary documents for the products. With reliable bases, you can enter into contracts for several years.

Logistics

The next important point in the question of how to open a grocery store or stall is the availability of transport. The products you will be selling are perishable. It must be purchased in small quantities, but the goods must be replenished frequently. Therefore, you will have to travel quite often. In addition, different products may be located in different vegetable bases. And if you have several retail outlets, then fuel costs can be high. Therefore, it is important to study demand in advance, think through the range and routes of transport.

Business risks

Before opening a tent, you need to think through all the risks of this business. These include two factors: commodity and human. Commodity is associated with the fact that vegetables and fruits quickly deteriorate, so the main risks associated with the sale of this product are:

rotting (15%);
shrinkage;
shaking;
broken glass containers (when selling canned products in glass containers).

The human factor is related to the integrity of sellers. It is difficult to find a seller who will not put part of the proceeds into his pocket. But all issues are resolved by thoughtful steps in organizing a business.

Price formation

The markup is set taking into account all risks and the approximate sales of goods per day. This should also include associated costs:

rent;
electricity;
public utilities;
taxes;
salary;
fuel.

The markup on average is about 30-40%, and for certain groups of goods – up to 200%.

Staff

At least one salesperson is needed per outlet, and preferably two to work in shifts. We need a driver who will also unload the goods. If you open a store, you will need another person to sort out vegetables and fruits. The functions of the driver can be performed by the entrepreneur himself, especially since it is advisable for him to purchase goods at the base personally.

Shop equipment

Another question is where to start trading, what is needed for this, besides the product itself? If it will be carried out at the market from a car or on the street, it is enough to have commercial scales and bags in which the goods will be sold.

To start trading in a store, you will need to purchase special trading equipment:

showcases for displaying goods;
counter and shelving;
cooling chamber;
scales;
refrigerated display case for frozen vegetables and fruits.

Product range

A retail outlet on the street should offer the most popular seasonal goods. In the store, it is advisable to offer a wide range of not only seasonal vegetables and fruits. You can start trading at a stationary point with the following range of goods:

potato;
garlic;
carrot;
tomatoes;
eggplant;
cucumbers;
apples;
plums;
cherry;
pears;
cherries;
Exotic fruits;
frozen fruits and vegetables;
canned vegetables and fruits;
dried fruits;
water;
juices

The success of selling goods in a store largely depends on the correct display of goods. It should be convenient for the visitor and attract his attention.

Small calculations

If you plan to start trading from a car, having your own car, investments in the business will be minimal. It will be more expensive to start trading in a stall. In addition to purchasing goods and paying labor, you will have to purchase a kiosk, which costs from 43 thousand rubles. On average, a business will require start-up investments of about 100 thousand dollars, but they will pay off in 12-14 months.

Vegetables and fruits are classified as food products: those products that are easy to sell. The advantages of selling vegetables and fruits as a business are constant demand. The product is valued by consumers. However, it is perishable and requires competent supply and procurement management.

What you will learn about:

Business on vegetables and fruits: model options

A fruit and vegetable store is one of the subtypes of grocery stores. The profit of a vegetable business will depend on how the entrepreneur manages sales and understands the needs of customers. The business features are similar to traditional grocery retailing.

In large cities, there is fierce competition in this area. Whether a business takes off or fails depends on suppliers, the ability to provide competent logistics, and get regular customers. That is, on how the entrepreneur wins a place in the sun from his competitors.

However, if the starting stage is completed without significant losses, then a small vegetable tent can be expanded into a grocery store. A business plan for the sale of fruits and vegetables involves expansion.

Stall, tent or kiosk in the city

An entrepreneur, in order to experience all the pros and cons of this field of activity, can start by organizing a vegetable stall. Consumers value products from such retail outlets, since stalls, tents, and kiosks with fruits and vegetables offer higher quality fresh products compared to large stores.

Important! To the owner of a vegetable kioskneed toestablish relationships with farmers to directly purchase goods from them.

The supply chain from local manufacturers will allow us to offer the best product at a price that is acceptable to the consumer, since there is no need to pay for intermediary markups. Also, interaction with farmers allows you to deliver fresh goods faster than it would be through a distributor.

This will be a marketing advantage over regular grocery stores that offer average prices for average quality products.

Professional automation of goods accounting in retail. Organize your store

Take control of sales and track indicators for cashiers, points and organizations in real time from any convenient place where there is an Internet connection. Formulate the needs of outlets and purchase goods in 3 clicks, print labels and price tags with barcodes, making life easier for yourself and your employees. Build a customer base using a ready-made loyalty system, use a flexible system of discounts to attract customers during off-peak hours. Operate like a big store, but without the expense of specialists and server equipment today, and start earning more tomorrow.

Delivery trade

Selling vegetables and fruits as a business from a car is optimal if the entrepreneur himself is a producer and has neighbors who grow abundant amounts of plant products.

Delivery trade is possible at food fairs in large cities, at markets in small towns, and also in the form of a truck shop in villages.

The advantage of selling vegetables from a machine is that you do not need to pay for rent. However, there are also costs - logistics and time. Sales will be unstable - with distribution trade it is difficult to form a large customer base.

When doing delivery sales, it is important to find a place where customers can go themselves and also park their cars. If space allows, it is necessary to install several pillars and temporary signs.

As for equipment, distribution trade requires only a small table where samples of goods will be laid out. However, a refrigeration unit inside the car will be able to increase the possible assortment: add eggs, mushrooms, milk and other farm products to vegetables and fruits.

Vegetable and fruit store

The classic option is a permanent store location in an area with stable pedestrian traffic or near high-rise residential buildings.

A business plan for selling fruits and vegetables may involve opening a small premises, from 15 square meters, if it is possible to display some of the goods on the street.

The store needs a warehouse. A larger store requires an expanded assortment (due to related products from farmers) and the presence of refrigeration equipment for storing it.

The commodity accounting program Business.Ru Retail will help you maintain full-fledged warehouse accounting. Control the assortment, analyze sales, carry out inventory, capitalization, write-off and movement of goods between stores.

Features of vegetables and fruits as goods

What vegetables and fruits are best to choose for sale?

Experts suggest dividing goods into permanent and seasonal in a business plan for the sale of vegetables and fruits.

In particular, regular sales products include the following fresh vegetables:

cucumbers;
tomatoes;
potato;
carrot;
beet;
bell pepper;
hot peppers;
onion and garlic;
cabbage and Chinese cabbage;
greens (parsley, dill, basil, lettuce).

There is a large range of seasonal vegetables that are grown in large quantities only in open ground. The price of such vegetables is low only in season. They do not last long, so in winter they are brought to warehouses from abroad. Due to high prices, demand for imported vegetables is unstable. These products include:

peas;
eggplant;
zucchini and zucchini;
beans;
broccoli;
Brussels sprouts;
pumpkin;
turnip;
parsnip;
celery and other similar vegetables.

Such vegetables should be sold in season or in case of low prices from the supplier. Note that pumpkin and turnips are shelf-stable products. They lie in a cool warehouse for several months.

Product name	Product storage conditions
Product name	Storage temperatureC°	Relative humidity, %	Acceptable storage period
Apricot, plum
Oranges
Oranges are yellow
Unripe oranges

Bananas, pineapples (ripe)
Grape
Cherry
Salted mushrooms



Sauerkraut
Potato
Roots

Onion and garlic
Tangerines
Cucumbers, pickled tomatoes


Winter apples
Summer/autumn apples

The same division exists for fruits and berries. Constant demand is recorded for bananas and apples. In some regions - pears.

In the summer, due to the large number of seasonal fruits and berries (strawberries, raspberries, blackberries, apricots, plums, peaches, grapes), the consumer demand for citrus fruits (oranges, lemons, tangerines) decreases. However, in winter they can account for half of a store's daily revenue.

The demand for imported fruits and berries, such as mangoes, pineapples, avocados, kiwis, etc., is low but stable. Some fruit business plans are based on the sale of exotic fruits with promotion through social networks and an online store.

Range of related products:

mushrooms;
nuts;
juices;
conservation;
vegetable oil;
vinegar;
dried fruits;
tools for preservation (in season) and special bags for freezing.

Comprehensive trade automation at minimum costs

We take a regular computer, connect any fiscal registrar and install the Business Ru Kassa application. As a result, we get an economical analogue of a POS terminal like in a large store with all its functions. We enter goods with prices into the cloud service Business.Ru and start working. For everything about everything - maximum 1 hour and 15-20 thousand rubles. for the fiscal registrar.

Places for purchasing products

A business plan for the sale of vegetables and fruits should include an analysis of possible places of purchase. The choice is influenced by the degree of exoticism of the product. Thus, it is profitable to purchase imported goods at wholesale centers. It is worth looking for a direct supplier only if the business expands to a large chain of stores.

To purchase vegetables and fruits of constant demand that grow in the same region, it is profitable to enter into a supply agreement with two to five farmers.

The selection of a supplier for each region of Russia differs in its specifics and pricing policy. If opportunities allow, you can study the situation in a neighboring region in order to make large purchases there (once every two weeks). However, in this case, the availability of a warehouse is important.

Market analysis

Market analysis when preparing a business plan for the sale of vegetables and fruits is needed to understand what external factors affect price and demand, as well as the structure of the market.

Despite the increase in the number of farms and the policy of import substitution in Russia, the import of vegetables and fruits continues to occupy a significant market share. The reason is climatic conditions.

In our country it is impossible to grow not only exotic fruits, but also citrus fruits in large quantities. We don’t even have enough farmers with greenhouses to simply provide the entire 150 million-strong state with tomatoes and cucumbers in January.

According to statistics, the key country that supplies vegetables to Russia is Belarus. It supplies potatoes, cabbage, and is a transit state for prohibited products from the European Union.

As market analysis showed, in 2017-2018. demand grew for those types of vegetables and fruits for which prices fell. Last year, prices for food products decreased due to the strengthening of the ruble. However, demand was adjusted by the fall in real incomes of Russians.

In the future, the price will be affected by:

rising fuel prices;
increase in VAT to 20% (indirect, due to increased prices for machinery and equipment).

A small positive effect on increasing demand is caused by:

increasing pensions;
surcharges for public sector employees.

The geographic location of the region also influences prices. For example, in the Far East and North-West region, prices for vegetables are high. This is due to low competition among farmers, climate and logistics.

The lowest prices are in the south of Russia and the Central Federal District. The majority of farms specializing in cultivation in open ground during the season and in greenhouses all year round are concentrated here.

Features of competitors in the vegetable business

Competitive analysis of a business selling vegetables and fruits is an important part of planning. Each region and city has its own competitors in this market. These include:

Groceries;
farmers markets;
pavilions and stalls;
fruit and vegetable shops;
home delivery companies for vegetables and fruits;
companies specializing in exotic and unique vegetables and fruits.

Competitive analysis should include a study of market concentration - the degree of dominance of a particular format in the market.

For example, a competitive analysis might start like this:

“In the city, in the immediate vicinity (2-3 km), there is a Sunday farmers’ market, three convenience stores, one federal chain supermarket, two vegetable stalls. There is also a store selling exotic fruits in the city.”

Determining the format of a fruit and vegetable store

the size of the retail space of your own business;
assortment policy;
pricing policy.

For example, if there are many competitors and they mainly offer farm vegetables, then it is necessary to draw up a business plan for a fruit store. Offer favorable prices for bananas, apples, and seasonal berries. Related products will be dried fruits and nuts.

A fruit store can offer the following services:

preparing freshly squeezed juices and smoothies;
cleaning, slicing and blast freezing selected fruits for the winter.

In this case, the audience of the fruit shop will not be pensioners, but young people leading an active life and vegans.

A business plan for a vegetable store can also have several formats. You can focus on a varied assortment, low prices, and loyalty to customers with low purchasing power (a system of discounts for pensioners, large families).

You can maintain full inventory records in your store, control the assortment, analyze profits and forecast sales by connecting the inventory system Business.Ru.

Increase store efficiency in 1 month

The service will improve the efficiency of the store by reducing the loss of inventory, significantly speed up the process of revaluations, printing price tags/labels, strictly discipline the cashier’s work and limit his capabilities when working with discounts/sales at a free price.

Risks when opening a vegetable and fruit business

The advantages of business are constant demand and the possibility of minimal investment, allowing you to open a vegetable stall and make a profit. In Russia, consumption of fruits and vegetables per capita has recently remained stable.

The average price for vegetables has increased, and a segment of those customers has emerged who need premium fresh vegetables and exotic fruits.

high competition;
supplier search;
organization of storage of perishable goods;
problem of organizing sales.

The last point is especially important to consider when drawing up a business plan for selling vegetables and fruits. In this business, hired personnel are needed: someone needs to bring, lay out the products, sort the goods that have already been on sale for several days, in order to prevent damage to the entire batch.

That is why entrepreneurs try to involve the whole family in such a business, using the labor of children and relatives.

Marketing plan

The sale of fruits and vegetables as a business is characterized by high competition. Therefore, it is necessary to use advertising tools:

signboard and outdoor advertising (signposts and signs);
distributing leaflets offering discounts on certain types of products;
improving the quality of service (home delivery of heavy bags, ordering specific types of exotic vegetables, fruits and berries);
using social networks to reach young people and the active population;
development of a loyalty system and implementation of CRM.

How to squeeze maximum sales out of your store

You can increase sales with the help of loyalty systems, they allow you to motivate the buyer to come back again, as well as attraction tools in the form of creating sales or promotions for certain groups of goods, analytics that will allow you to see profit, profitability, revenue and other indicators that will help you see the picture of current sales and will influence the growth of these indicators.

Production plan

The production plan for a fruit and vegetable store includes all stages of starting a business without taking into account registration costs.

Floor area for a store selling vegetables and fruits

A profitable place for sale will be a retail outlet in a residential area, surrounded by multi-storey buildings, with stable pedestrian traffic. However, a store can also operate successfully on a highway in a small town (at the intersection of traffic flows, not far from a stop).

Due to the fact that expensive repairs are not required, the premises can be either rented or owned.

Its size ranges from 10 to 40 square meters. It is important that the store has running water, sewerage, and that the building or pavilion is connected to electrical networks.

Procurement, transportation and storage

It was mentioned above where to look for suppliers when drawing up a business plan for a vegetable store.

The production plan involves the formation of a purchase schedule that will reduce time costs. Transportation of goods for such a retail outlet is one of the main financial costs.

Therefore, it is worth calculating the optimal purchasing option in terms of time and volume, so as not to visit the wholesaler more than twice a week. Proper storage of vegetables and fruits will also allow you to optimize transportation costs and reduce spoilage of goods.

With the help of the business accounting program Business.Ru Retail, you can analyze revenue and purchase goods based on sales dynamics. Conduct inventory, capitalization, write-off and transfer of surplus between stores. Calculate product profitability and forecast sales.

List of required equipment for a vegetable store

A vegetable store can be content with only shelves for displaying goods, a cashier’s table and one type of equipment - an online cash register with a scale connected to it.

Please note that stand-alone cash registers often do not have the ability to work with scales, so it is recommended to purchase a fiscal registrar. Please also note that the Business.Ru Retail program can work with both checkout and counter scales.

When expanding your business, you will need more expensive equipment: freezers, refrigerators, juicers for preparing freshly squeezed juices.

A table with calculations can be included in a business plan for selling vegetables and fruits.

	Quantity, pcs	Price	total cost
Shelving
CCP with installation

Total

Organizational plan

The organizational stage of launching a vegetable store - all the issues associated with registering a business. Let's look at what documents are needed to trade vegetables and fruits.

A document confirming the registration of an individual entrepreneur or LLC with the tax office. Most of the entrepreneurs who engage in such business are registered in the form of individual entrepreneurs. OKVED codes should be selected from this list (you can write everything down just in case):

Premises rental agreement;

Fire department permission (they will give it for a store no lower than the second floor with an emergency exit and a fire extinguisher);
Permission from the sanitary inspectorate. To do this, you will need to contact the SES with an application to have their laboratory technician check the premises for compliance with the requirements. Also, before contacting the SES, you will have to conclude contracts for garbage removal and waste disposal, properly design a consumer corner, a book of reviews and suggestions.

Taxation can be chosen either according to the simplified tax system or as UTII. It all depends on the planned income of the business.

No special permits are required to trade vegetables and fruits. However, there must be papers that confirm the safety of the product.

For farm products - the conclusion of the state veterinary examination at the place of production of the product. If the assortment includes imported vegetables and fruits, then you must have papers confirming that they have passed phytosanitary control.

Stages	1 month	2 month	3 month
Market research
Competitor analysis
Finding a place to rent in a selected area
Writing a complete business plan for selling vegetables and fruits
Preparation of documents for registration of individual entrepreneurship
Tax registration
Registration of a lease agreement
Equipment selection
Purchasing equipment and arranging delivery
Cosmetic repairs, equipment installation
Selecting wholesalers or farmers for cooperation
Recruitment
Obtaining a work permit from firefighters and SES
Delivery of goods to the store
Opening

Fruit and vegetable store staff

The main staff is two salespeople working in 2/2 shifts or one salesperson who works 5 to 2 and is replaced by the store owner on weekends.

A driver, loader and cleaner are also required. To save costs, cleaning duties can be delegated to sellers.

Each salesperson has a salary part of his salary - from 15 to 25 thousand rubles and a bonus part, which is calculated as 5% of revenue.

The driver's salary is calculated based on his workload and the cost of transporting products.

Financial plan

A business plan for selling vegetables and fruits includes detailed calculations of payback.

In the tables below, we calculate the costs before opening a store with an area of 30 square meters selling vegetables and fruits when purchasing a truck as a property.

Monthly expenses with one seller and one driver/loader:

Daily revenue is about 15 thousand rubles. Monthly revenue is 450 thousand rubles. The initial investment will pay off in approximately 7 months.

How to open a store selling vegetables and fruits

Those planning to start a business quite often cannot choose a niche. For some, the process takes a long time, but there is no need to reinvent the wheel. Look around not as a consumer, but as a business-minded person. You will see many common businesses that are easy to start and make good money. For example, selling fruits and vegetables is a business that is easier to start than it seems.

This niche may seem boring or uninteresting to many. But even this business can be developed, scaled, or marketing tools can be applied to it. You should see in this business not only a point for selling vegetables and fruits, but an opportunity for a good start. Include related products in your assortment.

Main products:

vegetables (potatoes, tomatoes, cucumbers, cabbage, beet, onions, garlic);
fruits (apples, pears, bananas, grapes).

Additionally you can sell:

bread;
canned food;
sunflower oil.

Instructions on how to open and what you need to do it

Essentially, starting this business is very easy. You need to find an area where to place a stall. In addition, you can rent a room, but as statistics show, it is best to place a small kiosk in the center of a residential area. Next, you need to find suppliers of the goods. These could be local farmers or wholesalers.

Stages of opening a vegetable kiosk:

Search for territory.
Buying a kiosk.
Registration and coordination of all nuances.
Installation of a point of sale.
Hiring a salesperson.

Registration and preparation of documents

Little documentation is needed. Just register as an entrepreneur, indicating “Retail trade” in the field of activity. To install a vegetable stand, you will need permission from the authorities, an individual entrepreneur license and a certificate from the fire inspectorate.

Search for premises

It is best to purchase a kiosk. But if this is not possible, you can rent it. It should play the role of a warehouse for goods.

Purchase and installation of necessary equipment

No equipment is needed for such a business. The only thing needed is the stall itself and the boxes. It is advisable to purchase a new frame. Inside it, at your discretion, you can equip electricity to be able to trade in the evenings. It is advisable to use boxes of the same size and color so that the display of goods has an aesthetic appearance.

What do you need:

kiosk (RUB 45,000);
boxes (RUB 5,000);
table (RUB 1,000);
shelves (RUR 2,000).

Photo gallery “Equipment for a vegetable kiosk”

Recruitment

Considering the fact that most of these kiosks are located in residential areas, your clients will be the same people. You can entice them to shop with you rather than at the supermarket with the help of service. It should be based on your salesperson's friendly approach to everyone. Take an interest in people’s health, opinions about taste, and generally take more feedback.

Promotion and advertising

Financial plan

Trade in vegetables and fruits as a business is not a particularly expensive area. Most of the investment may have to be spent on permitting the installation of a retail outlet and purchasing the first batch of goods. You can keep track of expenses and profits using a standard table. Accounting in this case is very simple, everyone can understand. To increase profitability, it will be enough to monitor suppliers’ prices and make a large assortment.

How much finance is needed:

equipment (RUB 53,000);
territory rental (RUB 50,000);
consumables (RUB 15,000);
seller (RUB 25,000).

Total: 143,000 rubles.

Possible risks

Risks include low traffic of the place where the vegetable shop is located. Before you start coordinating with local authorities, find out how many people go to the right place. The convenience of this niche lies in its compactness and mobility. If there are few buyers, the store can be moved to another location without much effort.

Video "Vegetable shop"

People will always eat. Many entrepreneurs who create businesses in the food industry understand this. Business in vegetables and fruits is another successful option for developing your own business.

Selecting a room

Buying or renting retail space depends on your financial capabilities. The best solution would be to open a point somewhere in a residential area of a big city, near a bus stop or metro station. If you want to organize a business in a certain area, it makes sense to set up a pavilion or open a grocery store. Of course, you will have to spend more money on communications and obtaining permits, but you can store much more goods in a warehouse.

The room where vegetables and fruits are stored must have a certain temperature: in summer - no more than 8 °C, in winter - not lower than 0 °C.

To organize a business in vegetables and fruits, a retail area of 20 m2 is sufficient. Some enterprising people trade directly from the yard of a private house. This option is suitable if the house has a good location.

To legalize a business, you need to submit a package of documents to the relevant regulatory authorities: tax, SES, fire inspection, etc. From the tax office you will receive permission to conduct trading activities (it is enough to register an individual entrepreneur), from other authorities you will receive permission to operate the premises.

In addition to refrigeration and heating equipment, you do not need to buy any special equipment. You will need shelving, tables and display cases.

Assortment and suppliers

First you need to purchase the most popular vegetables and fruits: potatoes, cabbage, carrots, cucumbers, tomatoes, apples, citrus fruits, etc. As sales volumes increase, the range can be diversified. As for suppliers, everyone chooses the most profitable option for themselves. Every big city has wholesale markets and vegetable depots, and you can also negotiate directly with producers.

To avoid getting burned during your first purchase, find out more information about different varieties of vegetables and fruits. At the beginning of autumn, many rural residents are ready to sell their harvest at a very favorable price; it is worth taking advantage of this opportunity.

Please note that about 10-15% of goods spoil. In the summer season without special equipment - even more.

Do not rush to immediately throw away spoiled goods. If it has retained a more or less tolerable appearance, it can be sold at a significant discount. It is worth taking this point into account when setting prices so as not to remain in the red.

Personnel search

A competent salesperson is half the success of any business. Your employee’s salary should be based on the principle: salary + percentage of sales. No one is immune from theft of goods, especially when it comes to opening a grocery store. This issue can be resolved by installing CCTV cameras.

Do not miss:

Markup on goods and payback

The markup on goods in the vegetable business can fluctuate significantly. If you have the opportunity to buy the bulk of the products in the fall and save them until winter and spring, the markup here sometimes reaches 200%. During the season, the markup is about 30-40%.

A fruit and vegetable business pays off quite quickly. If this is a store, then you can recoup the initial investment in 6-8 months, if it is a point on the market - in a couple of days. To save initial investments, you can do all the work yourself: trade, unload goods, negotiate with suppliers. However, sooner or later you will have to delegate responsibilities to other people, and be responsible for organizational issues yourself. After all, this is why we start our own business.