Opening another business in a crowded niche is futile - more experienced competitors will win the fight. There are sectors with little competition and untapped markets. How to choose your own business niche and which search model to use.

Beginning entrepreneurs, as a rule, are aware that they are about to enter a market where competitors are already waiting for them. The only way to avoid the struggle for a place in the sun is to find a business niche that is free from competitors.

It may seem that the modern market is replete with all possible offers, but upon careful examination it turns out that opportunities for development exist. You can consider two strategies when looking for a free niche to develop a new business:

Development of the old market with new offers

We are talking about a narrow sector with little competition. The trump cards in this segment will be the high quality of goods and services or unusual offers.

New offers in an untapped market

This strategy is much more complex because it requires trading, production, or services that are unfamiliar to the consumer. In this way of business development, significant costs will be required for organizing a new type of production, registering a trademark, advertising campaign, market promotion, etc. It must be recognized that the chances of success with such a strategy are higher.

You can find an unoccupied niche by taking a closer look at the market, discussing with friends and relatives the needs for goods and services, and analyzing the state of a particular market segment. As a result of such research, it is quite possible that a niche will be identified, poorly developed or even free.

For small entrepreneurs, which is quite understandable, narrow market niches are attractive because they:

• Little competition.
• Individual approach to consumers.
• Stable, albeit small, market capacity.

It is not easy to master a narrow market segment; it is necessary to carefully analyze all the positive and negative aspects, study the new product and the attitude of potential buyers towards it. Only after studying the characteristics of the selected segment can an advertising strategy be formed. If you decide to promote a completely new product, you will have to organize an unconventional advertising campaign to attract the attention of buyers.

Apparently, there is no way to guarantee an unmistakable choice of your place in business. In each individual case, the personality of the businessman himself will be of great importance in determining the direction of the business.

Apparently, the widespread opinion has a right to life that when choosing a direction, you need to evaluate the market and choose a niche with the least competition and a good margin. It is believed that this method guarantees successful entry into the niche. The method of choice seems certainly reasonable, but if you think about it, everything is not so simple.

Let's look at the automobile market - huge and highly competitive. Suddenly you realize that the trade in premium cars is completely undeveloped in your city. Those who wish cannot buy a Ferrari either in your city or in neighboring cities, and in the nearest metropolis there is only one showroom offering such cars. Here it is - an unoccupied niche with no competitors and with unimaginable margins.

With some effort, you open a car dealership with Ferrari. But for some reason there are no queues lining up for you. Despite all the favorable conditions - demand, purchasing power of the population, absence of competitors - trade does not take place. What's the matter? It turns out that in order to sell a very expensive car, you need to belong among people who can buy it. This example, of course, is somewhat exaggerated. But the same principle applies to selling tomatoes at the market. When trading, it is impossible to achieve good results without mutual understanding with buyers.

Therefore, we will not risk confidently asserting that there are fail-safe algorithms for finding a successful business niche. Luck is a capricious young lady, it is impossible to be sure of her favor. But we can tell you three ways that will reduce the risks when entering your chosen niche.

Innovation model

This strategy is good for romantic businessmen who dream of changing the world for the better. Within this model, you don’t need to look for a suitable niche, but create your own. To implement this strategy you need a solid budget.

For example, you invented a pillow for insomnia. Now you need to not only produce your miracle pillows, but also convince people to buy them. You don’t even have to invent something yourself, you need to be able to push a completely new product onto the market. This is how we treat them as innovators or, but they were not pioneers in their industry. But it was they, not Xerox and Creative, who created the innovative niche.

Frankly speaking, it is unlikely that a mere mortal is able to create an innovative niche. You need very special conditions or unprecedented luck, or outstanding charisma, or a lot, a lot of money to be able to push your new niche onto the market. If everything succeeds, you will get everything at once - all the cream is yours. The obvious disadvantage of the strategy is high costs with a high probability of failure.

Verified models

Universal strategy. All the most advanced technologies are based on basic things. Sometimes, to enter an undeveloped niche, it is enough to choose an unpromoted base.

Here are examples of several “eternal themes”:

1. Money. There is no need to explain to anyone why they are needed. And bankers are needed to streamline cash flow. Working with money is not new, but it is always attractive.
2. Safety and Health. These are eternal values, since everyone wants to be healthy and confident in their own safety.
3. Relationship. Hot topic. Skype brings in billions because they were able to offer us new ways of communication. There is something to think about - an unlimited audience is waiting for new proposals.
4. Visual appeal. Everyone wants to be not just beautiful, it is very important to have a bright personality. Any help in creating an attractive image will be received with enthusiasm.
5. Time– a non-renewable resource. Any automatic device that saves time finds many consumers.
6. Entertainment. This market is truly inexhaustible - people spend money on pleasure without deep thought.
7. Subculture. There are many types of subcultures, you need to identify and use them.

The list goes on, but you already understand that this method does not require discoveries. You just need to use mechanisms that have been known for a long time. True, many people prefer to use this method, and finding a fresh direction for business with financial prospects can be difficult.

Hobbies

Quite often, entrepreneurs’ hobbies become business projects. What's wrong with combining business with pleasure? For those who have decided to do business, but do not yet know how, this method is the most favorable. Monetizing a hobby is an easier form of adaptation in the business world. You will do what you do best, and even with the worst start you will not lose. You will get pleasure in any case - whether you can create a profitable business or not.

Summarizing

Choosing your niche is always difficult. If you find an unoccupied segment in which, in your opinion, there is a lot of free money and miraculously there are no competitors, do not rush to rejoice. Most likely, the “gold mine” is empty because competitors left it due to lack of prospects. Although it is possible that you have actually come across “new lands” - go for it!

Because they position themselves differently and target different target audiences. In short, they work in different niches.

Examples can be found here and there: Zara and Bershka, Elle and Vogue, “Shokoladnitsa” and “Coffee House”... the choice of niche directly determines whether you will secure demand for yourself and whether you will be able to compete with other players. But how to choose your business niche in order to be successful? Let's figure it out now.

Why is this so important

To begin with, let's define the concepts. A niche is a specific, usually narrowly limited area of ​​activity that focuses on its target audience, and also allows the entrepreneur to demonstrate his competitive advantages and do his job as well as possible. For example, an experienced jeweler decided to open his own workshop for repairing precious items. There are a million such workshops around the city - and in order to improve their position and competitiveness, a jeweler needs to choose a narrower niche. Let it be the repair of diamond jewelry.

Thus, choosing a niche for a business provides, firstly, clear positioning and specialization, and secondly, a solvent audience. Those same diamond owners have money and are much more willing to pay more, but will entrust their jewelry to those who are better versed in such work. This, in turn, will allow our prospective jeweler to keep his prices high and work with more profitable clients.

“Step 1: look at what we love and what we can do”

In other words, we analyze our skills and preferences. Before choosing a niche, you need to clearly define what you can do well, what you are interested in working with and what you understand 100%. If an experienced jeweler opens his own jewelry repair shop, he will probably do it better and more convincingly than an athlete-bodybuilder who enters jewelry stores only on March 8th.

Answer these questions: What am I good at? What have I always liked to do? What would I do for nothing if I didn't have to work for support? Write down all the options and try to find common ground between your interests and your business.

“Step 2: see where the crowd is and what is free”

To open a new business, an entrepreneur must carefully assess the overall market conditions - its capacity, demand and competitive environment: who sells what, how and for how much. Whether you want to repair jewelry or sell clothing, finding a good niche requires careful study of your competitors' offerings, positioning, and advertising messaging.

“Step 3: choose your niche for business”

It's time to decide which niche to choose! Simple types of niches in occupied segments are:

• targeting individuals or legal entities (tours for individual travelers, organizing holidays for corporate clients);
• gender division into men and women (men's watches, women's magazines);
• age ranking (clothes for children, phones for grandmothers);
• price division (cheap dumplings, elite handmade Belgian chocolate).

Complex nicheing highlights 2-4 elements at once, for example, by gender, age and price. Turning to a jewelry repair shop we are already familiar with, this could be:

• workshop for repairing diamond jewelry. Choosing this niche for business means that there will not be many clients, but each order will be well paid. The main requirement is the quality of work;
• Economy workshop for repairing precious items. In this concept, each order does not bring a very large amount, but the mass client comes in a continuous stream. The main requirement is speed.
• jewelry remaking workshop. Targeting young and creative people who want original products. Cost – medium to high. The main requirements are creativity and boldness of ideas.

When addressing complex niches, you need to clearly understand who your target audience is and how your offer differs from those already on the market.

“Step 4: check the chosen niche for viability”

Now that you have chosen a niche, you need to understand how interesting it is to the segment you are targeting, and what could be the main reason why clients will turn to you. Otherwise, you may find yourself in a situation where the services of your jewelry workshop are, in fact, only needed by pensioners who have diamonds buried in their chairs, and their next retirement is not soon yet.

You can find out the opinion of your potential audience in a number of ways: conduct surveys among friends and on social networks, use mailing lists, or look at statistics on Yandex.Wordstat. In addition, you can contact specialized companies that will select a focus group and provide accurate statistical data.

The final step in our search for a business niche is to develop an advertising message that will convey your selling proposition to consumers and show the client how you differ from your competitors. Its main task is to be remembered, and at the same time to emphasize why you are better than everyone else.

In the 21st century, the concept of “niche” has come into use. For those who have never attended a training from the company “Business Youth” or “Findicat”, we tell you that a niche represents the transfer of entrepreneurial activity from general to a narrow specialization, undeveloped by competitors, in order to extract maximum benefit using unique techniques.

For clarity, let's look at an example. There is a general area for the production of flour products. There are different types of bread (black, white, grain, loaves, rolls, donuts, waffles). You can’t bake everything at once; you need to choose a specialization, for example, before producing Belgian waffles. But many companies produce and sell Belgian waffles; you need to come up with a unique idea to differentiate yourself from other competitors. For example, selling Belgian waffles not only as a dessert, but also along with meat dishes and salad.

What is a niche in business?

A niche is an area of ​​business limited in scale, where it allows an entrepreneur to demonstrate his competitive advantages, aimed at his target audience. The most successful niche is formed at the intersection of several segments of different business areas.

Characteristics of a successful niche:

• The highest level of personalization of offers for the client, satisfying the needs and requests of the client using a set of complementary goods or services;
• Little competition;
• Small but stable and solvent market

But be careful, niches can be extremely unstable. Many people simply take advantage of the hype. The wave of popularity passes quickly, customer needs often change, so the company must have maximum agility and flexibility in production.

But there is good news, you don’t have to be in the same business all your life. You can try new and completely different things. Therefore, do not try to make predictions now whether your niche will be successful in 3-33 years.

How to find your niche in business?

How good for those who from birth wanted to become a doctor or teacher. You calmly go to university, then get a job, gain experience and then start saving for your own clinic or school. But what should those who graduated from Economics or Law Faculty in the most basic direction do? I worked for 2-3 years in different companies and at 25-30 I still don’t know what I want to become.

It is the proposal that is very important. I worked for 2-3 years in different companies and at 25-30 I still don’t know what I want to become. If you just graduated from university and haven’t studied anywhere, don’t rush to invest in the first business you come across, especially if you don’t understand how the market works, who your clients are, and which suppliers are the most reliable.

Below are seven simple rules for aspiring entrepreneurs that will make it easier for you to choose a niche for your business:

• You are an expert in this field
• The idea is easy to implement
• One idea solves one problem and is explained in 10 words
• Market knowledge, business contacts
• Repeated sales to the same customers (regular customers – savings on advertising)
• You will have fewer problems with a product that does not lose relevance and does not deteriorate (for example, information)
• And the most important thing is the “Secret Ingredient”, this is what distinguishes you from your competitors, what you do better, faster, better or cheaper than others

Identification of free niches.

In modern realities, there is no point in reinventing the wheel and offering the market something for which it is not yet ready. Leave this niche to large corporations, let them come up with new technologies and invest in an advertising campaign. Focus on a product that is already in high demand, it is important that you can make money in your chosen niche while withstanding the competition.

To determine the degree to which a niche is occupied, you need to analyze potential customers and competitors. There are several proven methods:

• Study the search results for queries you are interested in in Yandex and Google (wordstat)
• Find 3-5 of your direct competitors, study their price list, compare it with yours, see what else you can offer without reducing the price. For example, free shipping or larger volume
• Analyze the top results of companies, which of them can you compete with? If you can get at least part of the clients or narrow your niche to a more targeted one, then such a niche can be considered free

Checking the viability of a niche

Signs that you have chosen the right niche:

• The market is in a growth phase
• There is a clear unmet customer need
• Low degree of product differentiation
• Small number of manufacturers
• The existing players in the market lack the competitive advantage that you have
• Your competitors have a poorly developed product distribution system

Market niche testing methods:

In the B2C or B2B market:

• Sales wave analysis (surveys in social networks and forums)
• Modeling of purchases (opinion of friends and colleagues Yandex Wordstat and Google Adwords)
• Test market (focus group)
• Buyer participation in product development process
• What disadvantages does the niche you have chosen have (are clients ready to put up with the shortcomings)

List of Niches. Top 100 current niches for business in 2018-2019.

Below is a list of niches, divided into categories for convenience:

Cloth

• Online clothing store for plus size people
• Small import of branded items
• Wedding dress atelier
• Production of custom ties and bow ties
• Sewing workwear and uniforms
• Manufacturing of orthopedic shoes
• Holiday costume rental
• Online swimwear store

House

• Cleaning company for offices
• Handmade carpet cleaning
• Making aroma candles and bath bombs
• Handmade soap
• Vertical gardening of houses
• Sewing designer curtains

Children

• Kindergarten at home
• Eco toys
• Sewing New Year's costumes
• Identical clothes for children and parents
• Speed ​​reading lessons
• Acting club
• Nanny helping with homework

Food and cooking

• Delivery of healthy food for a week
• Making waffles
• Cooking master classes
• Production of muesli and breakfast cereals
• Production of fast food products
• Freeze-dried fruits and berries
• Fruit chips
• Import of "sweets"
• Low-calorie cakes to order
• Personal chef

Organization of events and leisure

• Organization of holidays for children
• Photo booths and other event props
• Musicians and artists for corporate events
• Venue decor with fresh flowers
• Wedding coordinator
• Catering for small banquets
• Photographer or videographer

Tourism

• Assistance with obtaining visas
• Thematic excursions
• Mountain trekking
• Walking religious tours
• Excursions for foreigners by private car
• Eco tourism
• Country tourism

Auto

• Creative stickers
• Car reservation
• Advice on buying a car
• You tube car review channel
• Tire replacement
• Rare car repair
• Rental of special equipment
• On-site vehicle diagnostics
• Repair of agricultural equipment and engines
• Party bus
• Mobile car wash

Services

• Lawyer-consulate (drafting contracts)
• Marketing consultant (market research to model customer behavior)
• SMM manager (maintaining groups and pages on social networks)
• Spanish tutor
• Nanny for kids
• Copywriter
• Team building events
• Office space design
• Consultations with a child psychologist
• Drawing or sculpting courses
• Purchase of goods for repair
• Preparation of tax documents

Women's

• Courses for pregnant women
• Caring for pregnant women and new mothers (cooking, cleaning, washing)
• Mobile manicure and pedicure specialist
• Astrologer
• Mobile makeup artist or hairdresser
• Wardrobe consultant
• Erotic courses
• Handmade jewelry
• Handbag painting
• Online store of secret gifts

Animals

• Walking pets
• Mixing expensive cats
• Hotel for pets
• Pet selection
• Preparing dogs for shows
• Transportation of pets
• Birthday Cakes for Dogs
• Sewing clothes for animals

Sport and health

• Personal fitness trainer for seniors
• Nutritionist for young mothers
• Massage at home
• Online store for sports nutrition and vitamins
• Sports equipment rental
• Children's gymnastics coach
• Amateur hockey team coach

IT services

• Website development using constructors
• Refinement and configuration of existing sites
• Development of mobile applications and games
• Registration of Domains and Hosting
• Writing scripts
• Data parsing
• Software Instructor

A real entrepreneur knows for sure: without a clear and well-thought-out idea of ​​what product will be sold in an online store, customers will not become regular, and profits will be precarious. ADVANTSHOP marketing department specialist Anna Mileiko will tell you 5 secrets on how to make the right choice of niche for opening your own online sales point.

Secret 1. Study long-term forecasts

They appear infrequently and are not easy to find. However, they are made by professional analysts, and, as a rule, such forecasts come true.

One such report was given in mid-January by the investment bank of the Swiss group of companies UBS, which is the largest financial institution operating around the world. According to his calculations, from 2018 to 2022 the average annual growth of online trading in Russia will be about 15.4%. Not as high a percentage as the previous 7 years, but still considered rapid growth. So if you decide to open an online store in the next 5 years, you will still be “on the wave”, which is very good for business. This report presents a number of other data, but we are interested in the most promising niches.

So, according to analysts, investors will choose the food delivery segment as a priority investment goal. It is he who, according to UBS, will show rapid growth in Russian trade via the Internet and increase its market share, significantly displacing non-food products. This will happen due to an increase in the services of so-called online supermarkets, where customers can buy food on the website they like, and ready-to-eat food delivery services. Despite the fact that in the next year or two many large domestic companies will come out with such proposals, at least in the capital regions, the rest of Russia may wait longer for their appearance. Seize the moment.

Secret 2. Popular niches among buyers

If the topic of food is not at all close to you, then study what Russian residents buy in online stores from non-food products. It turns out there are a lot of things. Below, on the infographics of Yandex.Market and GfK Rus, you can see a comparison of preferences in categories of purchases in online stores in Russia and abroad that users made in 2017.

According to the calculations of this trading platform, in 2017 the following items were most often purchased from Russian online stores:

The following types of goods were most often purchased from online stores in China:

Users made such purchases in stores in other countries:

Secret 3. Analysis of the competitive field

It’s not enough to choose a popular niche; you need to see who will compete with you. And, of course, if the thought has stuck in your head, we look at food delivery services. How to do it?

• using search engines. Look in at least the two most popular search engines for the results of queries such as “pet products”, “online clothing store for pregnant women” (replace the words with ones that interest you) and study the options given. In what region (or area, if this is important to you) are these online stores located and where do they deliver? What do they offer their customers? Where do they promote themselves? What social networks and platforms are you present on? Who are their partners?
• survey consumers. Word of mouth is still one of the most effective channels of information. Ask your friends and even strangers (this will be even more effective) which of your potential competitors they know (or just remember the names), what they buy from these online stores and why there?
• Find out information from sales managers. It's a trick, no doubt about it. But if you have the opportunity to get inside information about how your competitor does business, take it. Just be careful, otherwise it will no longer be a trick, but a stupid copying;
• attend conferences, seminars and exhibitions on your topic. At such events you will be able to find out all the latest information from primary sources, observe how companies position themselves in the market, what they offer to customers and partners;
• through SEO analysis systems. You can go further and use search query analyzers such as Serpstat and SpyWords. You type in the competitor’s website you are interested in, and the system displays the full layout;
• contact agencies. The most expensive of the options, but with its help you will definitely get the most complete market layout in the chosen niche. And whoever has the information, you know what you can do;
• view data from online shopping platforms. For example, we at ADVANTSHOP really like to share analytics, so we are pleased to present the rating of the most popular online store niches among our platform clients for 2017:

There are online stores on our platform, in the niches of which no more than 1.3% of the total number of all ADVANTSHOP clients work. These online stores sell goods for leisure and entertainment, goods for animals, commercial equipment, books, security equipment, weapons, and dishes.

Ideally, you should choose a niche in which there are fewer competitors or you can easily differentiate yourself from them due to your unique offer, and the demand for the product is high.

Secret 4. Finding a new niche

A difficult task, but a real one. Its implementation depends not only on the analysis of competitors and demand, but also on those trends that exist in everyday life. Communication with people and articles in the media can give you ideas. What do your competitors don’t offer or don’t want to offer, but can you offer? What request does the audience have that is not satisfied by existing online stores?

Let's imagine the situation. You decide that you want to sell products for children because the niche is ranking high. And almost all of the competitor online stores you have studied, to your surprise, do not offer educational toys for children according to the super-popular education system. And you know for sure that for three months now it has not left the pages of parenting magazines and the shelves of bestsellers in book chains. Why isn't it a good option?

There are also interesting examples among ADVANTSHOP clients. We cooperate with an online store that sells python products and an online sales point for esoteric goods. And each of them “closes” the needs of its customers.

Secret 5. Choosing with soul

All of our previous advice will not help you if the ultimately chosen niche is not close to you. When you're employed, you may have tasks that you don't like or that irritate you. They can be solved and forgotten, you can change your place of work, where such disgrace will not happen. But the choice of business is entirely your choice. Selling ceramic pots just because there is a higher demand for them now, but you do not understand either the specifics of their production or the characteristics that buyers are looking for, is a little strange. And in general, you have a phenomenal nose for second-hand book rarities, why not start collecting rare and old publications and selling them to the audience that you understand better than anyone else? The conclusion suggests itself.

If you have firmly decided to open an online clothing store, even nameless T-shirts from China, or your own design and production, you must understand that you will have very strong competition not only among Russian stores, but also foreign ones. If you are not afraid of difficulties and, on the contrary, are ready to gnaw the earth to achieve success, go for it! And our team will help make your online store work better.

Free market segments can be found in almost every area of ​​business activity. The most important thing is to consider their prospects in time. The 2019 business niches presented in this article are great for starting a new business. They arouse great interest in society, so they are guaranteed to bring good income.

Choosing a field of activity

Before you decide on the choice of the current niche for business in 2019, you need to decide what you want to do - production or provision of services. If we talk about choosing a direction of activity in general terms, then “green business” has recently shown the highest profitability.

It could be:

• Processing of secondary raw materials;
• Alternative energy sources;
• Growing medicinal plants;
• Growing organic vegetables and fruits;
• Production of natural cosmetics.

Modern people are concerned about the state of the environment, so any business related to improving the environmental situation is doomed to success. Ask around, find a suitable idea and try to convince them to invest money in it.

With the right approach, any free niche in business in 2019 can become highly profitable and promising. In order not to make a mistake with your choice, focus on those areas of activity in which you have certain knowledge and skills. At first glance, it may seem that an empty niche for a business from scratch is the best option for a novice entrepreneur. But, if you are a beginner in a particular area, it is unlikely that you will be able to competently develop a strategy and calculate all possible risks. Therefore, before deciding which business niche to occupy, you need to objectively assess your knowledge and financial capabilities.

Features of choice

Not all fresh ideas show high profitability in practice. Before choosing an open niche for small business in 2019, you need to find answers to several questions:

1. What target audience will your business be aimed at?
2. Will your idea interest consumers?
3. Why will customers choose your product or service?
4. Are there any disadvantages to your chosen line of work?

When determining the target audience, it is necessary to pay attention to the age range of potential clients, gender factor, as well as their social status and income level. Don’t forget that choosing a niche for a business from scratch is a very important and responsible stage, on which the success of your future business largely depends.

Study especially carefully all the weak points of the new business niche of 2019 and its disadvantages. Collect useful information on social networks or conduct a short survey among your friends and acquaintances. Once you have carefully analyzed the results, you can begin to develop a business plan.

Over the past decade, the list of working business niches has been significantly updated. We present to your attention several that are guaranteed to bring a good, stable income.

Mobile service

The number of people with smartphones is constantly growing, so mobile services can easily be called the most popular niche for business in 2019. What can you do?

• Mobile application development. Nowadays, almost all large companies use various applications to promote their services or products. In addition, interest in such a product began to grow in the banking sector;
• Mobile versions of sites. According to sociological surveys, about 75% of citizens of our country access the global network through mobile devices. Based on this, we can conclude that in the future the demand for the development of mobile versions of websites will grow;
• Payment services. This is a fairly profitable niche in 2019, which allows you to earn decent income. But in this matter it is impossible to do without innovative technological solutions;
• Lead generation. According to statistics, 70% of Internet users get to various sites from social networks; accordingly, they are the main source of lead generation. There are a lot of freelancers working in this business niche in 2019, but despite this, it needs a unique selling proposition.

If you are looking for free niches in business in Russia, be sure to pay attention to this area of ​​activity.

Handmade

Nowadays, mainly artificial materials are used to produce various products, so the demand for something natural and, at the same time, original has begun to grow. As a rule, such unique products are made by hand, so they are not cheap. If you have creative abilities and love to do manual work, you can start a business related to the production of handmade products. There are no big players in this market segment, so the level of competition here is quite low.

What can be produced?

• Exclusive clothing and accessories;
• Handmade jewelry;
• Christmas decorations;
• Holiday decor;
• Author's dolls;
• Original interior items;
• Pottery, etc.

Handmade ideas are a great way...

Medicine

Recently, manual therapy has become very popular. People who do not respond to conventional drug treatment often turn to alternative medicine. The demand for such services is growing every year. This is an excellent niche to start a business because it is highly profitable and does not require major financial investments.

Second place in popularity is occupied by specialized clinics - cardiology centers, ultrasound rooms, etc. Of course, in order to occupy such a profitable niche for business in 2019, serious capital investments will be required, but service in highly specialized clinics is not cheap, so you can quickly return all your initial investments.

Dental offices are very popular. Modern people want to have a personal dentist whom they can visit at a time convenient for them. The most important thing in this matter is the low-cost, high-quality services provided with comfort.

Before choosing a niche for your business, weigh the pros and cons to avoid serious mistakes at the start.

Food

Beginning entrepreneurs are often interested in what business niches will develop during a crisis? The answer is simple - everything related to essential goods, and in particular, food.

What can be done?

• Organize production. We are not talking about huge enterprises here. For example, you can start making homemade sweets, canning, pickles, etc.;
• Trade. Don't rush to open a store right away. First, try selling custom-made cakes or cakes online. This is enough ;
• Food delivery. This is another in-demand business niche in 2019 that has not yet been filled by other entrepreneurs. You can have hot lunches or pizza delivered from nearby cafes or cook them yourself at home. If you want to do this kind of business, you first need to objectively assess your capabilities. Most likely, you will have to hire an assistant or enter into a cooperation agreement with a courier delivery service.

Food production and trading are among the top business niches for aspiring entrepreneurs. This line of activity is in demand in any economic conditions, so it is guaranteed to bring a good, stable income.

Education

Video on the topic Video on the topic

How to sell your knowledge? There are many options:

• Write books or small manuals on a topic that you are familiar with;
• Make video tutorials and sell them online;
• Develop various training courses;
• Conduct trainings and seminars;
• Offer consultations to clients.

Choose, in your opinion, the most successful business niche and start acting. Nowadays, many people are eager to gain new knowledge, so you will not lack clients.

Repair

Due to the crisis, many people are in no hurry to throw away old things that need to be repaired. If you know how to repair household appliances or furniture, you don’t have to think long about what niche to choose for your business. Open a repair shop and start making money. Even if you are not technically savvy, you can rent a room, purchase the necessary tools, equipment and hire qualified specialists. In principle, repairs can also be carried out at clients’ homes. This option is suitable for beginners who do not have money to rent space for a workshop. By the way, this is very convenient for customers, since transporting large household appliances such as a refrigerator or washing machine can cause certain problems.

One of the best niches for business in 2019 is turnkey apartment renovation. Such activities will bring good profits in 2018. There is one secret in this matter. Most often, customers do not understand the quality of work, but they always evaluate the level of service. If you want your business to develop, complete all work strictly within the agreed time frame.