Working with children is both wonderful and responsible at the same time. Products and services for children are traditionally valued very highly, so any type of business in the field of education and development of the younger generation will be successful.
As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.
The relevance of the development of this business
Receiving income from organizing a playroom for children is doubly pleasant: firstly, it is working with children, who bring positive emotions, and, secondly, this is a business in the entertainment industry, which also always involves having fun.
At present, with the rapid development of shopping centers and other public recreational places, maintaining a playroom for children can bring high and regular profits.
This type of income can be called passive, that is requiring moderate effort from the entrepreneur: it is enough to equip the playroom according to all the rules and hire staff to work with children. Many parents, keen on shopping, relaxing in cafes or visiting salons, are ready to pay for the entertainment and development of their child and peace of mind for several hours.
Variety of types and locations of game rooms
Before starting a project for a playroom for children, you should decide on its type and location, on which the success of the business to a large extent depends.
Options children's playrooms:
- A playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center, where parents can safely leave the baby and go shopping. The key to prosperity will be an intense flow of visitors, as well as discounts on rentals. It is better to locate the room near the entrance to the center in a cozy, safe place.
- A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, and banks. There is supposed to be a room for children in a “mini” format, since there may not be very many visitors in such places at the same time.
- A play club for different age categories of children with several zones will become an important part of the cafe. While parents relax comfortably with a cup of tea or coffee, children get their share of entertainment. Kids can frolic in a cozy corner with small soft modules, preschoolers can draw and sculpt at tables, and teenagers can play computer or board games. Tea parties are organized in a separate area.
For shopping centers and cafes, this business is seasonal; in the cold season the number of visitors is higher than in the summer months. Dental clinics, beauty salons, hairdressers, and banks have a year-round flow of visitors.
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Sequence of registration and opening
This type of business activity must be registered as income-generating.
The preferred form here will be, which offers significant benefits, as well as an easy and inexpensive way of official registration.
The organization of the children's playroom complies with 92.7 (entertainment and recreation).
Registration of the company with the Pension Fund of the Russian Federation and other extra-budgetary funds will also be required. Profit accounting can be carried out by or through. Availability of a license There is no requirement for general educational work to maintain a children's playroom.
Room for a game room you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in the autumn, since in the summer most children walk in open areas.
Organizing the playroom space
Primary requirements to the children's playroom:
Rules for choosing gaming equipment and equipment
Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.
Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of printed material. This could be a corner in the common room, where there are tables for drawing, a dry pool with balls, a children's trampoline, textile houses, construction sets with large parts, soft puzzles and toys.
For children from 3 to 7 years old it is necessary place for drawing and sculpting made of plasticine with tables, chairs and other accessories for creativity. Easels and cabinets with the necessary materials will do. Some children will be interested in board or wall games, which also needs to be taken into account. A closet or shelf with bright educational books will complement the room.
Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, handicrafts.
According to the size, cost and variety of equipment, can be distinguished types of small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will love the dry pool with plastic balls, which they can slide into, which is also useful for body massage. Soft inflatable trampolines and sports nets for jumping will also delight you.
Labyrinth Most often it is made to order, you can choose any size and configuration, as a rule, it is 15-20 sq. m. Trampolines They come in different sizes, the main requirement for them is the presence of safety fences. Size dry pool with plastic balls depends on the area of the room.
A good option would be to equip the room with various soft toys-modules.
Furniture for a children's playroom - tables, chairs for creativity, sofas and soft chairs for parents, cabinets for personal belongings, shelves for shoes, a table and chair for staff - must fit harmoniously into the interior, be bright, comfortable, and functional.
All toys, attractions and devices must be of high quality and tested, comply with international standards, GOSTs, be safe and not cause allergic reactions.
For an entrepreneur, it is obvious that the richer and more varied the room’s equipment, the more visitors can be attracted to the playground.
An overview of the work of the children's room is presented in the following video clip:
Thinking through the design of the premises, recruiting personnel
Game room design It is aimed at the age category of children under 7 years old, which means it should be bright, colorful, and eye-catching. In addition to classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairy-tale characters, cartoon stories, and popular children's computer games. A creative solution would be complete stylization
rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).
Room design should provide for division of premises into two main zones: active play and relaxation. The establishment's popularity will be increased by allocating additional space for celebrating birthdays, children's themed parties, tea parties and other events. Some children's playgrounds are divided into rooms by age categories, which is also quite justified. The design, first of all, must meet the convenience of children, be creative and functional.
Recruitment for a children's room is not an easy task. Typically, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors occurs from 16.00 to 21.00. At the same time, the employee must be able to not only organize leisure time for children, but also be able to keep track of 20-70 children at the same time, and prevent the children from getting injured or getting lost.
The main requirements for employees will be: no criminal record, undergoing periodic medical examinations and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education in pedagogy or psychology is preferred, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active retirees with a pedagogical education.
Main responsibilities Children's playroom employee:
- Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
- Monitoring the operation and serviceability of equipment, the availability of the required number of toys, books, and creative materials;
- Ensuring the safety of children in the children's room;
- Conducting playful and educational activities with children;
- Introducing children to toys and equipment in the children's room.
The best monetary remuneration option for employees would be salary plus a certain percentage of revenue (usually 3-5%).
Marketing plan
Opening any commercial enterprise requires preliminary analysis relevant market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.
To do this, it is recommended to answer a number of questions:
- What is the total population of the region;
- What kind of entertainment is available for children and what age they are designed for;
- Are there game rooms in the city, and what type, what is their target audience;
- What is the pricing and marketing policy of establishments already existing in the region and their popularity among customers;
- The level of income of the population and their purchasing power (to a large extent influences the development of the children's entertainment market).
This one is justified way to study the market: placing advertisements about the opening of a new children's playroom and waiting for a response to them. Based on the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change his activity profile or offer clients unique services and promotions.
Since starting a business organizing children's playrooms is not difficult, competition in this area is traditionally very high. This means that the entrepreneur is required to implement a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, happy hours with various discounts, subscriptions for beloved customers, and a unique set of entertainment, educational and educational services will bring success. All this will allow you to differentiate yourself from your competitors and win the trust of young visitors and their parents. Of course, the very semantic content of the room, the quality and variety of equipment, toys, and creative materials also matter.
Security measures
It must be remembered that working with children brings not only joyful emotions, but also troubles and requires increased care, since the supervising employee is responsible before the law for the life and health of the children.
The children's playground must the following requirements must be met:
Financial part: costs, profit, payback
Basic costs the organization of a children's playroom depends, first of all, on its size and amount of equipment. Business plans for a room of 20-30 square meters. m with a labyrinth and a table for creativity and for a room over 70 sq. m. m with the installation of the gaming jungle will naturally differ. If in the first case no serious start-up capital is required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is disproportionately higher.
Let's consider rough financial plan for a children's playroom measuring 30 sq. m in a shopping center, in which up to 20 children can be present at the same time. 2 employees help organize leisure time.
From 30 to 70 children can visit the room per day.
Cost of 1 hour stay in the room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old can visit the room free of charge; an accompanying ticket for parents costs 30 rubles. Subscriptions and promotions are available.
: six months.
Business in the field of children's entertainment provides a stable income and at the same time brings joy, communication, and positive emotions. In playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for an entrepreneur will be organizing children's recreation according to all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.
An example of how a big kid works on an entertainment area is presented in this video:
In this material:
Many people are interested in how to open a playroom for children, because this is a rather interesting type of business. The issue of spending a child’s holiday is quite acute not only in large cities, but also in small towns.
A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such play areas are most in demand in large shopping centers. While parents are shopping, children can have fun under adult supervision. This is a good investment of money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no particularly significant costs for the implementation of such a project.
Advantages of arranging a play area as an idea for doing business
A playroom designed for children is considered a fairly popular and promising idea for doing business. Such an entertainment area is an economical replacement for a nanny, so this type of business has a quick payback. To set up an entertainment area for a child you need:
- carefully consider all the nuances;
- draw up a business plan;
- develop an advertising concept and measures to promote the project.
When planning to open a playroom, you need to remember full responsibility for the safety and lives of little guests. This type of business is specific, and its organization must be treated very carefully.
When drawing up a business plan for organizing a game room, you need to take into account the following aspects:
- idea selection;
- calculation of project profitability;
- analysis of competitors and demand for the service provided;
- organizational matters;
- advertising development and project promotion;
- business payback.
A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.
How to register an entertainment area
Before you organize your own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of the activity.
It is possible to register as a private entrepreneur, or as a legal entity. You need to select the required OKVED codes, and then register with various organizations, in particular, with the pension fund.
When all the documents have been prepared, you need to draw up a lease agreement, taking into account that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.
It is also worth considering the fact that all employees of the children's entertainment area must have the appropriate health certificates. In addition, it is important to obtain permission to arrange the premises from the sanitary and epidemiological service.
Features of renting premises for arranging an entertainment area
Before organizing the activities of a children's entertainment area, you need to select the most suitable premises. It is best to organize this kind of business in fairly public places. Well suited for this purpose:
- shopping centers;
- cinemas;
- restaurants.
The entertainment area located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after their child when making purchases.
When choosing a room, you need to take into account the size of the entertainment area, as well as your financial capabilities. The minimum area of a room intended for children must be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.
If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.
Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but there is no need to save on equipment, since it must be reliable. It is imperative to purchase only high-quality toys, as they will not provoke allergic reactions in children.
The following equipment can be purchased for the entertainment area:
- labyrinth;
- inflatable trampolines;
- Stuffed Toys;
- dolls, construction sets, cars;
- slot machines, consoles;
- board games, sets for drawing;
- tables, chairs, sofas;
- lockers.
This environment guarantees comfortable work for employees and excellent relaxation for children and parents.
It should also be taken into account that in the entertainment area you need to take off your shoes or put on replacement shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.
Organization of children's play area activities
When organizing the activities of a children's play area, you need to select competent, proven employees who must have specialized education.
They must be able to quickly find contact with children.
Employees of the children's entertainment area must necessarily have a special medical sanitary book and undergo periodic examinations.
For a comfortable stay and organization of children’s recreation in the entertainment area, it is imperative to introduce general rules of conduct in the children’s room.
Children's entertainment areas usually have convenient opening hours for visitors. They begin their activities from 8-9 am and end around 21 pm. There is a particularly large influx of visitors on holidays and weekends, so they work during this time as well.
The time for visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.
On weekdays, particularly in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various kinds of promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.
Advertising is considered a very important issue when organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs and posters indicating its location so that visitors can quickly find it.
Setting up a children's play area as a business is a very profitable area of activity that can bring significant permanent income with moderate capital investments.
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Children's rooms have become a real boon for young parents who need to periodically spend time away from their kids, for example, shopping or attending various events. And if previously such rooms existed as an auxiliary part of the main business (shop, cafe or recreation center), now they have emerged as a separate segment and represent a rather interesting commercial idea. To implement it, it is not necessary to have large start-up capital and special knowledge. It cannot be called highly profitable, but it can generate stable income and has certain development prospects. In this article we will look at a children's playroom as a business and tell you what is required to organize it.
How to open a playroom for children
A children's playroom is a specially equipped place where children spend their leisure time under the supervision of an adult employee. The purpose of creating such enterprises is not to organize the educational process, therefore there is no need to obtain licenses for these types of activities. The main task that needs to be solved is organizing a safe and interesting pastime for children during the period of their separation from their parents.
A children's playroom is a low-budget business and easy to organize. To run such a project, you will need:
- premises (recommended area from 40 sq. m);
- bright design;
- equipment;
- children's furniture;
- creativity kits and stationery;
- 2-3 employees.
If your goal is to create an entertainment facility, then you can locate it in a densely populated residential area, where the sphere of children's entertainment is poorly represented. The format of such a game room will be slightly different: you will need to take care of creating a waiting area for adults, conduct a full-fledged advertising campaign to attract customers, and work on the range of services offered. You can organize various show programs, offer little visitors face painting (painting a picture on the face), conduct outdoor and role-playing games, etc.
What you need to pay special attention to
The business idea of opening a children's room will only bring profit if you manage to create a positive image for your enterprise. There is nothing else that a person worries about more than the safety, health and good mood of his child. Therefore, to keep your customers happy, you need to develop a set of rules for visiting the game room.
Based on the experience of companies already operating and successfully developing in this direction, the main conditions for a child to be in a children’s room should be:
- age from 1 to 10 years, while children under three years of age must be under the supervision of one of the parents;
- parents filling out a questionnaire indicating basic information about the baby;
- the child does not have allergic or infectious diseases (children with obvious signs of a cold or viral diseases should not be allowed to visit the room, since healthy children may become infected, and you will be blamed for this);
- compliance with safety requirements for the use of gaming equipment;
- a ban on children using sharp, piercing objects in the playroom that can cause harm to health through negligence (for example, toys with metal parts, etc.);
- compliance with basic sanitary standards - you must remove outer clothing and shoes at the entrance, do not bring food or drinks with you.
Important! When a child is left in a playroom, be sure to discuss with the accompanying adults or also indicate in the form who has the right to pick him up.
Preparation of premises and registration of business
In addition to the fact that the room for opening a children's room must have the specified square footage, it must be bright, warm and comfortable. When preparing a children's room for opening, it is recommended to follow SanPiN 2.4.1.2660-10, developed for preschool organizations. More precisely, the requirements that are provided for enterprises providing childcare and childcare services not related to education, and without organizing sleep and meals.
To get started, you will need to register your activity with the tax office. To do this, read how to do it without errors. A suitable organizational and legal form is an individual entrepreneur. To obtain individual entrepreneur status, you need to prepare a number of documents (see), including an application for registration in the established form. This application should indicate the codes of the types of economic activities in which you will be engaged. In our case, you can choose the following:
- 88.91 “Provision of day care services for children”;
- 93.29 “Other entertainment and entertainment activities.”
It is recommended to select the appropriate tax regime at the same time as registering. For such an enterprise, a simplified system (STS) or (UTII) is suitable. The possibility and conditions for applying a particular special regime must be clarified with the local tax authority, since such issues are regulated by territorial legislation. The next thing you need to do to open a children's room is to select and purchase equipment and play equipment.
When approaching the issue of equipping a room for children's leisure, it should be understood that the main principle when choosing certain structures, complexes and other items is safety. Therefore, it is recommended to purchase everything you need only from reliable manufacturers who can provide quality certificates for their products.
What equipment will you need for your children's room? In the following table we have presented the most popular items and approximate retail prices:
In addition to equipment, you will also need to purchase toys for children of various age categories: construction sets, cars, dolls, balls, etc.
The following furniture is required:
- wardrobes and shoe shelves;
- children's tables and chairs;
- benches;
- furniture for staff.
Important! Be sure to have a first aid kit ready to provide first aid to your child in case of emergency.
The list is completed by stationery and children's creativity kits. In total, the purchase of equipment, furniture, toys and everything necessary will cost about 400,000 rubles.
Staff
In order to look after children, it is not necessary to have a pedagogical education, but having one will be a plus when selecting candidates for a vacancy. Try to hire responsible, active, friendly and pleasant people. The number of employees depends on the number of children the playroom will be designed for and on the work schedule.
Possible profit
To evaluate a children's room as a business, you should make an approximate profit forecast and calculate the payback period for the initial investment.
The amount of starting capital starts on average from 500,000 rubles. This amount includes the costs of registering a business, renting and preparing premises for work, purchasing equipment and advertising. Operating expenses will consist of rent, labor, taxes and utilities.
As for income, the average cost of game room services is 200 rubles. for 1 hour (for one child). According to reviews of businessmen engaged in such activities, you can earn from 4,000 to 10,000 rubles per day. depending on the day of the week, the season of the year, and the number of simultaneous stays of children in the room.
If the average daily revenue is 4,000 rubles, then the enterprise will bring in about 120,000 rubles per month, of which net profit will account for approximately 45,000 rubles. In such conditions, the return on investment will be achieved in 10-12 months of work. It should be noted that the demand for children's room services is usually stable, but in the summer (holiday season) there is still some decline.
Today it is considered profitable. By opening your own store selling goods in this category, you can make good money even in a crisis.
Efficiency can be increased by expanding activities, providing additional services (conducting photo sessions, organizing holidays, etc.), as well as an advertising campaign. For example, the Internet would be an excellent way to promote. Advertising on websites dedicated to children and motherhood, promotion on social networks, distributing coupons via the Internet - all these measures usually lead to good results. As one of the investment options, we recommend that you consider, which will be discussed further.
Game room based on a franchise model
Franchising in the field of children's entertainment is represented quite widely; you can find an offer for every taste: from creative zones to robotics clubs. The children's playroom franchise is interesting because it involves the use of completely ready-made solutions in your startup:
- the franchisor carries out branding of your enterprise and you begin to work under the auspices of a well-known company;
- you get the opportunity to purchase equipment and all necessary materials on favorable terms under franchisor contracts;
- the partner provides support in the design and decoration of the room, trains you in their work standards, etc.
The cost of such transactions will differ depending on what format of activity you prefer. Thus, the franchise of the children's playroom “Smeshariki” from the company “Marmelad Media” will cost 150,000 rubles. (lump sum) at the start and 10,000-12,000 rubles. monthly (royalties). At the same time, the company puts forward certain conditions for cooperation: premises area from 200 sq. m. m, the amount of initial investment is from 1 million rubles. The stated payback period is 24 months.
Children's playgrounds are appearing in many large hypermarkets and shopping and entertainment centers, and they are in great demand. Parents are happy to leave their children there to calmly walk around the store, and children are no less happy to stay among the new bright toys in the company of a friendly teacher and other children. Goodbye, whims, fatigue and spoiled mood!
At the same time, parents are willing to pay for the opportunity to make purchases or sit in a cafe without hassle. And if you are already thinking about how to open a children’s playroom, the main thing is to find a suitable shopping center where children’s leisure is not yet organized in any way.
Starting a business
If the most important condition is met - you managed to find a shopping center or other busy place with a lot of people and shops, salons, entertainment venues, etc., we can assume that the foundation for a successful business has been laid. In small towns where the children's entertainment industry is not very developed, not only visitors to the selected shopping center, but also residents of nearby houses will be happy to use the services of such a room: leave the child for a couple of hours, knowing that he will have a great time, and calmly go to that A hairdresser is a dream for many young mothers.
A license for this type of activity is not required, and you will not have to obtain permits from the fire service or Rospotrebnadzor. However, when preparing the premises to receive small clients, you need to ensure that it complies with the sanitary standards adopted for preschool institutions.
There are also no special requirements for the education and work experience of educators. As you can see, opening a game room is not so difficult. However, there are some nuances here that you need to know about in order for the enterprise to be profitable. Let's look at them in order.
How to choose and equip a room for a children's room
Successfully placing a room inside a shopping center is no less important than choosing the right shopping center itself. Usually such sites open next to cafes.
Good lighting, ventilation, absence of drafts - all this is absolutely necessary. There should be a toilet not far from the room.
A prerequisite is high ceilings, because you will need to place gaming equipment (you can order gaming equipment, for example,). It is better to make the walls of the room transparent: parents will be calmer if they can watch their children, and cheerful frolicking children are the best “living advertisement” for this establishment.
The minimum permissible area for a children's playroom is 30 square meters. meters. Most often, it is possible to agree with the owners of the center on preferential rental prices: as already mentioned, this is also beneficial for them.
Colorful toys
Of course, for such a room there is nothing more important than equipment and toys - little visitors should remain there with joy and delight, and for quite a long time.
So neither a labyrinth, nor a pool with balls, nor a swing, nor a trampoline will be superfluous - outdoor games can captivate children for a long time. No less important is the opportunity to change the type of activity and switch to quiet games, so tables with coloring books, pencils, plasticine, and board games are also needed.
You will also need convenient lockers for children's things, where you can leave outerwear and shoes. If the space allows, you can install chairs or a sofa for parents.
The main requirement for toys and equipment is, of course, safety. You need to purchase it only from trusted suppliers. Everything must be made from environmentally friendly materials and comply with GOST.
Game room staff
When recruiting employees for a children's playroom, it is not at all necessary to require them to have a diploma in pedagogical education. Both a pensioner and a student can be hired for this job if they know how to handle children and are responsible enough. But teachers will have to issue health certificates - this is a mandatory condition.
The work responsibilities of a nursery teacher include:
- maintain order in the room;
- monitor the serviceability of gaming equipment;
- organize leisure time for children - engage in modeling, drawing, games with them, read books to them
- continuously supervise children and ensure their safety.
Consumer corner and important rules
There should be a consumer corner in the game room where the following information should be placed:
- company name and operating hours;
- organization details;
- price-list;
- information about employees who look after children;
- list of services and rules for their provision.
The rules should be discussed in more detail. They need to be developed taking into account all the details and specifics of the organization and placed in a visible place so that each parent can easily familiarize themselves with them.
For example, according to sanitary standards, preschool children can stay in the playroom for no more than four hours if meals and sleep are not provided there. This must be included in the rules, and parents must know no later than what time they need to pick up their child. To avoid disagreements, the time the child arrives at the playground must be recorded in a special journal.
It is equally important to ensure that children coming to the playroom are healthy. So if parents want to leave a child with obvious signs of illness (runny nose, cough, rashes), the teacher not only can, but must refuse this: the organization is responsible for the health of the children. Since there are no medical workers on the playground and it is not possible to examine the child, such a refusal is legal and does not violate consumer rights.
Another important point that should be included in the rules: if a child disrupts order or behaves aggressively, parents must immediately pick up the child at the request of the teachers.
Expenses and income
How much it will cost to open a game room and how quickly it will pay off primarily depends on the size of the room. In a small area (30 square meters) you can install a labyrinth costing 200–230 thousand rubles; the capacity of such an area will be 15–20 people. Taking into account monthly expenses (rent, room maintenance, employee salaries) of about 50-60 thousand rubles, the enterprise can pay for itself in approximately six months to a year.
If the area of the room is twice as large, you can install attractions and play equipment for children of different ages. According to sanitary standards, there should be at least 1 square meter per child. meters of area, so that 50–60 children can be on such a playground at the same time. Of course, in this case more teachers will be needed.
The cost of equipping a large playground will be from 1 to 1.2 million, however, the income in this case will be greater, and therefore such a playroom will pay for itself in approximately the same time as a small one.
To increase attendance, you can reduce the minimum time a child spends in a group to an hour or even half an hour. During hours of low demand (for example, in the mornings), discounts can be provided, and on weekends and holidays, children’s stay in the playroom, on the contrary, can be made more expensive. As a rule, prices for the service range from 100 to 200 rubles per hour.
You can offer subscriptions to visit the playroom (for many parents this option will be a more convenient option), and if the room is large enough, then hold children's parties.
In order for the business to be profitable, when drawing up a business plan for a children's playroom, it is necessary to study the market conditions in advance: due to the great demand for these services, many shopping centers, cinemas, and cafes already have playrooms.
In this material:
It is worth drawing up a business plan for a children's playroom and starting a successful activity as an entrepreneur in order to make a solid profit. Today, this problem of organizing children's leisure is very relevant. This service is a promising idea for a profitable, stable business.
Business concept
The children's play complex is a place where kids and teenagers spend their leisure time. The opening of such complexes in a cinema, large supermarket or cafe in order to leave their baby there for a while has become a real salvation for many parents if they need to go away. In a specially equipped comfortable room, children and teenagers can have fun under the supervision of adults.
This business is stable. Only in the summer season does the demand for this service drop, since the main flow of clients leaves the city. Parents willingly leave their kids in the playroom while shopping. How to open a children's playroom to become a successful entrepreneur? Business profitability increases when the range of services expands. You can invite animators to hold birthdays and holidays in the entertainment center.
Advantages of such a business:
- the services of such children's play complexes are affordable for any parent;
- the implementation of this business project does not require significant start-up capital;
- there are no problems with suppliers, accounts payable and receivable;
- To provide such a popular service, specialized knowledge is not required;
- the business is quickly profitable;
- Even during the economic crisis, the demand for this popular service does not decrease.
The downsides of the business are minimal. At the initial stage, it will be very difficult for a newcomer with zero reputation, since solid competition arises due to high demand.
Business preparation stage
To start launching a project, it is necessary to assess the demand for the service and analyze the competition in this segment. Today, this niche in the field of children's entertainment has not been fully exploited. The current situation in this market segment must be carefully studied so that your investment in the entertainment business turns into income.
Legal aspects of business:
- It is legally necessary to register your business activity. You can found a legal entity, create an LLC, or register as an individual entrepreneur in the field of entertainment and entertainment activities. The preferential tax scheme, in which 6% of profits are transferred to the state treasury, is the most profitable.
- A strong documentation base should be at the core of your business. Authorized bodies have the right to conduct scheduled or unscheduled inspections. Such activities do not require licensing.
- Before the full operation of your entertainment business begins, it is important to obtain a package of necessary permits and documents in a timely manner. SanPiN 2.4.1.3049-13 contains regulatory requirements for preschool organizations that must be met.
- There are no special requirements for the level of education and qualifications of employees. Each employee of your entertainment center must have a medical record.
- After your written request, specialists from the territorial department of Rospotrebnadzor and the fire inspectorate will inspect the premises in order to issue permitting documents or recommendations to the entrepreneur. The issue of fire safety is extremely important.
Renting premises is a crucial moment:
- The successful location of the entertainment center is the main thing. Usually, such complexes are created at large shopping centers, the minimum area of which should be about 30 m².
- It is necessary to conclude an agreement to rent the premises. The internal space must comply with the regulatory requirements of fire safety and Rospotrebnadzor. The bathroom must be located close to the playroom. So that parents have the opportunity to monitor their children, partitions or interior walls can be made of transparent material.
- The room needs natural air circulation and there must be enough space for play equipment, so high ceilings are needed. There should be no drafts in the playroom. Ventilation and good lighting are necessary.
- The production of children's play complexes can be ordered from specialists. There are certain requirements for the placement of gaming equipment. Within the framework of the national GOST R system, it is mandatory to obtain certificates of conformity for play area equipment for children. Safety is a fundamental requirement for your center's play equipment.
Starting a business
A business plan for a children's playroom is needed.
You can choose the direction of business:
- A gaming club can reach a very large audience, from teenagers to children. When arranging such a room, you need to allocate several separate areas for children of different ages.
- Children's corner in the form of a hairdresser or beauty salon. The target audience of such a game room will be girls who are interested in this type of leisure.
- A children's playroom equipped with slides, labyrinths, a dry pool with balls, soft modules, cubes, ladders, and many different toys for boys and girls. This is the most profitable option for a children's corner, which is located in a large shopping center.
Game complex staff
Recruitment should be taken seriously. The best option would be to hire 2 employees. Students or pensioners can look after their children in the games room. They must be able to communicate with children and be responsible.
Calculation of business profitability
To start this entrepreneurial activity, start-up capital is required, so opening a game room from scratch will not be possible. For 180-200 thousand rubles you can buy 1 labyrinth, designed for 20 kids. It can be placed in a small room of 30 m². Up to 70 children can be invited at the same time to a 60 m² room where an attraction is installed, the price of which is 1 million rubles. Monthly expenses for wages and room maintenance in the first case will be about 50 thousand rubles, in the second - about 100 thousand rubles. The payback period in both cases will be about six months.
This business activity related to the provision of services for children is very profitable.
All obstacles can be successfully overcome if the implementation of a business idea for entertaining children is approached competently.
A children's playroom will become very profitable.
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