Fix price is a chain of stores with affordable prices. There are retail establishments throughout Russia. In total, there are more than 2,400 retail establishments of the chain in Russian cities. The operating principle of the Fix Price network is that all goods are sold at a single price. Small exceptions are allowed in remote regions of Russia due to the complexity and high cost of transport delivery.
Fix Price range and offers
The Fix price product catalog contains more than 2,000 items. They are conventionally divided into the following groups:
- Food products (canned food, juices, sweets).
- Household and household goods (office, interior decor, lighting products).
- Garden products (pots, ropes, accessories, fertilizers, garden tools, hangers).
- Repair equipment (tools, wallpaper paste, accessories).
- Toys (for girls and boys).
- Home textiles (towels, tablecloths).
- Festive products (balloons, masks, decor).
- Cosmetics and hygiene products (shower gels, toothpaste, creams, wipes, perfumes, deodorants).
- Glass and plastic dishes.
- Clothes and hats.
- Household chemicals.
- Auto, motorcycle and bicycle products (care products, mats, fragrances, holders).
The official website of Fix Price lists the range of products presented in the chain's stores. The addresses of stores throughout Russia are also listed here.
How to register on the site
To make wholesale purchases, you must complete a preliminary registration. To do this, indicate the last name, first name, patronymic, email address and contact phone number of the wholesaler. Be sure to check the box in the section for familiarizing yourself with the site rules and click the “ Register ».
After registration, a confirmation email will be sent to your email address. By clicking on the link, the user confirms the seriousness of his intentions and enters his personal account.
What purchases are considered wholesale?
Wholesale orders are considered to be orders with a total value of 7,000 rubles or more. You can only buy goods in boxes. Piece sales are not available. In the section of the website for wholesale customers there is a current price list with the article number, minimum quantity and price. The user selects the necessary products from the catalog of the official website and places an order. You can pick up your order at one of the delivery points, Fixed Price delivery is carried out there. The addresses of pick-up points are also listed on the website. Wholesale customers can pick up at these addresses.
The Fix price online store works only for wholesale customers. Delivery can be carried out throughout Moscow to the nearest point of delivery of goods. Items are shipped within 7 days after order confirmation.
IMPORTANT!
Franchise stores can individually organize delivery of goods to their customers in any region of Russia. The order can be delivered either personally by courier or sent by Russian Post to the address specified in the application. With the cost of goods from 2000 rub. shipping may be free.
What are they for? Fixed price bonus cards
Fix Price, or, in other words, “everything at one price,” is a chain of stores that can be found almost throughout the Russian Federation. And specific addresses of Fix Price in Moscow can be found in our article. Thousands of people have already appreciated the beauty of such shopping and have become regular customers of the retail chain. The huge assortment of the store pleasantly pleases visitors and gives them the opportunity to choose exactly what they need.
Price: briefly about the company
Since the beginning of 2007, more than 2,312 Fix Price stores have been opened in 600 cities of Russia. Fix Price addresses in Moscow (including throughout the country) can be seen in our article just below.
The founders had only one goal: to surprise their customers as much as possible with very low prices. This is a store where you can find everything for the whole family, from toys to household chemicals. The assortment of each point may differ slightly, but in general, Fix Price stores offer about 2,000 units of goods.
Initially, the price for any product was fixed at 30 rubles, but after a jump in the level of currency, the owners of the network also had to raise prices slightly. Today the established price per unit of goods in Fix Price is 50 rubles. Agree, even this price is very low for the very good quality products sold in this store.
Fix Price product range
As mentioned above, the stores of this chain sell over 2,000 units of goods (Fix Price addresses in Moscow will be provided below). You can find everything here:
household chemicals (powders, various products, shampoos, gels, fresheners);
stationery (notebooks, pens, pencils, necessary little things, pencil cases and much more);
goods for home and garden (souvenirs and garden accessories, flower pots, fertilizers, hangers, ropes, garden equipment, etc.);
textiles (towels, curtains, napkins, pillowcases, tablecloths, potholders);
everything for animals (collars, food, accessories);
for repairs (tools, self-adhesive wallpaper, everything for storage, glue);
for the kitchen (plates, mugs, bowls, spoons, forks, other utensils);
food products (juices, sweets, baked goods, chips, canned food, confectionery);
toys (educational, for boys, for girls);
clothing (socks, Panama hats, underwear, slippers, for newborns, gloves, belts);
for beauty and hygiene (lotions, gels, shampoos, sunscreens, oral care);
everything for the holidays (balloons, masks, games, jokes);
everything for cars, motorcycles, bicycles (mats, fragrances, holders, covers, cloths, stickers, decorations).
And much more, it is simply unrealistic to list all the products. And the best part is that you don’t need to think about the price, everything here is at a fixed price.
As for the quality of what is sold in these stores, for example, on the shampoo shelf you can find both frankly low-quality goods and world-famous brands. Naturally, this applies not only to shampoos, but to the entire range. So before purchasing, it would still be good to think again about whether you need it.
In which Russian cities can you find the Fix Price chain of stores?
Many have heard about this wonderful store, “where everything is 50 rubles,” but, unfortunately, not everyone has been able to visit it yet. You can visit Fix Price in 600 cities of the Russian Federation and in some large cities of Kazakhstan. Some Fix Price addresses in Moscow are presented in our article.
Just a couple of years ago, this wonderful store could only be found in large cities. Today, Fix Price branches are opened even in the smallest towns. Perhaps these stores are not as large as we would like, and their assortment is limited, but the main thing is that they are there, and this is already pleasing. The Fix Price chain of department stores, the addresses of which we provided in Moscow in this article, will very soon appear throughout the country.
Fix Price addresses in Moscow
One of the advantages of Fix Price stores is that they are always located in the most accessible parts of the city, almost always in the city center, in shopping centers or in close proximity to them.
Fix Price stores in Moscow, the addresses of which are well known to fans of these outlets, have recently become increasingly popular. They can also be found in residential areas.
So, Fix Price in Moscow, addresses in the Northern Administrative District:
Zelenogradskaya street, 18-A;
Onezhskaya street, 34;
Korovinskoe highway, bldg. 2;
Mikhalkovskaya street, 24;
st. Klyazminskaya, 9, building 2;
Leningradsky Prospekt, 37, building 12.
More Fix Price stores in Moscow, addresses, metro:
Although prices at Fix Price have not been fixed for a long time, many useful things can still be bought there much cheaper than at Pyaterochka.
Ekaterina Orlova
eats at Fix Price
We have made a selection of products that you can save on in this chain, and those that are better to buy elsewhere.
Products
Sodas. Cheap, tasty, most often they come with the “1 + 1” promotion. We recommend “Cherry Chick” - the Russian analogue of “Dr. Pepper”, which tastes no different from the original.
Snacks. Fix-Price has a good assortment of snacks, many of which cannot be found in Magnit and Pyaterochka. We advise lovers of salted fish to pay attention to this point: in other stores it is often unreasonably expensive, but here it is quite acceptable 55 RUR.
Fast food. Analogs of “Rollton” and “Doshirak”, which are in no way inferior to their older brothers in taste. Even if it costs only a few rubles, they are cheaper here.
It's better not worth it
Products
Candies. It seems that they are cheaper here, and even with the “1 + 1” promotion. But remember - this is imaginary cheapness. In any supermarket, candy is cheaper by weight, even Snickers and Mars, which are sold here in packs.
Canned fish and meat. We can talk for a long time about the quality of these products, but from my own experience I will say it more simply: rubber with the taste and smell of rubber in a gravy made from liquefied rubber.
Household products
Dishes. Fix Price has wonderful plates and large salad bowls for only 99 RUR. Of course, this is not Czech crystal or Venetian glass, but they look nice and don’t mind breaking.
Household chemicals. The Synergetic line has good products for washing dishes and removing nasty plaque and rust stains, which not every “Duckling” will take. It makes sense to take a closer look at liquid and solid soaps and fragrances - they are really cheaper here, and the quality is not inferior to branded products.
Useful little things. Towel holders, cloth boxes for things, washcloths and pen holders are beneficial to take if the wait is unbearable. On Aliexpress they will cost the same or even cheaper, but you will have to wait for delivery.
Stationery. Pens, pencils, markers, erasers, paper clips, stickers and other office joys - cheap, cheerful, and sometimes cute. For lovers of everything cute and beautiful, we recommend paying attention to notebooks. Fix-Price has an excellent line of notebooks of various models and designs. They look stylish, expensive, and are in no way inferior to branded ones from expensive stationery stores. It’s not a shame to send a child to school with such people or put them on the table in the office.
It's better not worth it
Household products
Cooking utensils. Only for camping, because this utensil is disposable. Handles fall off, non-stick coatings burn, paint peels off. On sales in hypermarkets you can buy an excellent saucepan for 200 R and a frying pan for 400 R. It's cheaper than buying a new frying pan every time you love fried potatoes.
Toilet paper. Many are tempted by “Family” toilet paper. Of course - 12 rolls for a ridiculous 99 RUR! Only it is so thin that it is used up at the same speed as some “Zeva”. By the way, it is also available here, but in discount supermarkets it is sold at the same price and even cheaper.
Personal care
Decorative cosmetics. Brands “Fa”, “Palmolive”, “Himalaya” are often found at a bargain price. This is a rare case when a similar product cannot be purchased at a similar price in a regular store, even at a discount.
Useful little things. Indispensable little things for daily use: files, sponges, sets for masks, cotton pads, manicure sticks, liquid dispensers, organizers and mirrors - in a word, everything that is sold in the women's department can be taken without worrying about the benefits. In another store, a similar product costs at least 300-400 RUR, but here one item will cost a maximum of 99 RUR.
It's better not worth it
Personal care
Cosmetics. Never, ever, if you don’t want to age ten years in just one use of some powder. I have repeatedly been convinced: those cosmetics that should be liquid - mascara or nail polishes - will definitely turn out to be either thick and viscous, or dried out. Waste of money.
For needlework
Yarn. Multi-colored, good quality, soft, all types - for an affordable 77 RUR. Large sweaters cannot be knitted from this material, but coasters, hats, anything small and pleasant are welcome.
Products for the garden and vegetable garden. Buy seeds at your own peril and risk, but bags, small rakes, shovels, pots - all this costs much less and, oddly enough, lasts a long time. The same goes for decorative items: many different models of frames, artificial flowers, garden decorations. Very cute and cheap.
It's better not worth it
For needlework
Small electronics. Buy it if you don’t mind spending money on something that will last one and a half times, or even less. Soldering irons, for example, overheat terribly and stop working. And there are also those lucky ones in whose hands they explode. Machines for removing pellets, various USB gadgets - the same story.
I once bought a USB fan for my office; it overheated and permeated the surrounding area with the smell of burnt plastic. Separately, I would like to highlight the flashlights. Not only do they have all the disadvantages of their electronic counterparts, but they also light very poorly.
Screwdriver sets. There are several types of them in Fix Price, none of them deserve attention. First of all, they have very small hands. Even with my small hand, it was uncomfortable to hold them. Secondly, the nozzles are made of low-quality material - they simply spoil the thread rather than tighten it. Thirdly, they quickly break - just a few careless movements - and now the screwdriver handle lies separately from the nozzle.
Sewing kits. Fix Price sells small sets with threads and needles. They look nice and neat. But the needles there are often so crooked that it is better to add a little and buy a budget set in a specialized store. A separate complaint about the scissors. You can give them to a child to cut out a beautiful applique - that’s all, they won’t take more.
Eventually
At Fix Price you can profitably buy both branded and ordinary goods that will serve faithfully for several years. But do not forget that the main goal of all such stores is not to help you save money, but to make money for you.
Don't rush headlong into products with low prices if you don't need them. Compare - perhaps the price is lower in the nearest supermarket.
Find out where you can save money so you don't lose out.
Fix Price stores, where everything can be bought for 43 rubles (and once it was 36 rubles), are confidently taking over Karelia. But while in Europe, fixed-price stores, where everything can be bought, for example, for 5 euros, are already commonplace, our people are still wary of this phenomenon and are fully confident that they only sell all sorts of unnecessary junk. To dispel (or, conversely, confirm) this myth, we decided to visit one of these stores, rummage through things and find out what good things can be bought for 43 rubles these days.
But first, a little history. According to the popular publication Sobaka.ru, fixed-price department stores were invented in America in the second half of the nineteenth century. The author of the concept was Frank Woolworth with his “empire of small things” five-and-dime store with household goods and clothing for only five and ten cents. Even the smallest coins have the ability to accumulate and grow into a fortune - this is the main principle of Woolworth. By 1919, his “five-cent empire” consisted of more than a thousand stores in the United States, Canada and England, and Woolworth’s fortune was sixty million dollars.
In Russia, the first Fix Price stores began to appear in 2007, and they were opened by the creators of the popular “Tsentroobuv” Sergey Lomakin and Artem Khachatryan. And since then they have already opened 1,744 Fix Price stores. They say that now, in the midst of the crisis, the fix price format has found a second wind. But there is one “but”: the range here is so extensive and varied ( The Fix Price network literally sells everything - stewed food, lipstick, and car products) that you want to buy literally everything: those candies, a funny shower cap, and a pink flower pot.
But the quality of goods is not always the best. Therefore, experts advise going to such stores with specific lists or at least a clear idea of what you need to buy and why. Otherwise, you will probably fill your basket with various unnecessary but cute little things, and in the end you will not only not save, but also spend extra money. Here are the 10 things that we personally noticed in one of the Petrozavodsk Fix Price stores.
Goods for pets
All pet owners know how much a dog toy or a cat bowl costs these days. In a specialized pet supply store for less than 150-200 rubles, it’s unlikely that you can buy even the most stale ball. And here are toys for every taste, and everything else your pet might need - from a comb to a blanket, a leash and a collar. And even food in packs also costs 43 rubles. We won’t recommend it, because animal feed is exactly what you shouldn’t skimp on. And everything else is of quite decent quality.
Food
Regarding the same stew, of course, the issue is controversial - for 43 rubles it can hardly be what we want to see it (we are talking about stew from fixed price stores). So in this case, it’s better not to chase cheapness. But the same corn flakes, muesli and all kinds of sweets can hardly be spoiled much. You can safely take them - we tried them ourselves and were quite pleased with both the taste and quality. It's the same story with tea and coffee.
Diaries and notepads
For 43 rubles you sometimes get very cute and funny little things. Not a Moleskine, of course, but for such a price the design is very interesting.
Cute trinkets, souvenirs and decor
Of course, there is plenty of this goodness in all Fix Price stores. Photo frames, pictures, figurines, toys and much more. Please note that the assortment in different chain stores is also different. Somewhere one product may not be available, but there is something else. Well, a housewife with imagination will always figure out how best to fit even the most inexpensive trinket into the interior.
Women things
This is a real treat for girls and women who love to please themselves with cute little things. And a flirty shower cap, and pocket mirrors and cosmetic bags, and nail files, and combs, and sleep masks, and bath massagers. Everything is bright and cheerful. Decorative There are also cosmetics in the chain of fixed-price stores, but we won’t recommend them, although everything seems decent.
Household products
Soap dispensers, all kinds of bright kitchen utensils, knives, as well as towels, dishes, cutting boards. Suitable for both gift and personal use. Covers for clothes and hangers in the household too will always come in handy.
For travel and car
Wipes for car interiors, a pillow and a sleep mask, which will certainly be useful for avid travelers and simply lovers of comfort, as well as scrapers, fragrances and rags for cars. Cheap and cheerful.
Household chemicals
All the same detergents, air fresheners and toothpastes that we are used to, only at a fixed price. True, most of the products are not very well-known and promoted companies; they are not advertised on TV.
Goods for the holiday
It is clear that you are unlikely to find the complete works of Dostoevsky here. But you can easily buy children’s books, dictionaries or detective stories for the road.
Well, now a little about what you shouldn’t buy in Fix Price stores. Firstly, perishable products. Secondly, cosmetics, although if you are not afraid of cheap shampoos and lip glosses, then you can take the risk. Thirdly, things that may cost less in other stores. For example, chewing gum or wet wipes - it’s somehow stupid to pay a fixed 43 rubles for them. Here are the recommendations given by customers who regularly visit the Fix Price store.
- IN In general, of course, it is better to go to this store knowing the prices, because some products are overpriced, and some are quite cheap. For example, I bought spices there in tubes (with holes in the top); in my nearest store such spices cost 100 rubles, but there they cost 39.
I do not recommend taking utensils made of plastic, because it is unknown what quality it is. I once bought a plastic cutting board, it turned out to be very smelly, and even after a month the smell didn’t go away, so I had to throw it away. There was also a strange thing with ceramic mugs: one mug still serves me, but the second one burst when I poured boiling water into it.
Children's toys break quickly. I really liked the peeling gloves, they turned out to be very good, I’ve been using them for almost a year now, they are still intact, they have replaced all my washcloths and scrubs. I wanted to buy another pair like this, but Fix Price doesn’t sell them anymore.There are some good stickers for the interior, the quality is good, and the price is much lower than similar ones.Ceramic flower pots are also beautiful and high quality and are cheap; in other stores similar pots cost from 150 rubles.
The dishes are sometimes very expensive, for example, a wine glass for 39 rubles. I bought 6 pieces of good quality glasses at Ikea for 169 rubles (a glass costs less than 30 rubles). So the low price there is sometimes deceiving. By the way, about food: at first I was afraid to buy food there, but then I saw that the same producers were found in other stores, only the prices were different. For example, I liked apricot jam.
— Stationery (pencils, crayons, pens, good large sets are sold, excellent notebooks are available), household goods like bowls, plates, spoons and forks. Previously, there were wonderful perfumes “Flowers of Russia” on sale, but, alas, they disappeared; they were much cheaper than in other stores. Household chemicals are profitable, but not all, some are not of the same quality (I buy products for cleaning windows, floors, etc.)
— Fix Price actually has some good and useful things. Sometimes you come across good, high-quality books, especially for children, towels for the kitchen, some cosmetics and hygiene products you can take, I also really liked a liter of pomegranate juice (I like it sour), good spices and tea (with strawberries, mint), gadgets for the kitchen , tea jars and dry foods.
— I really like the salad bowls there, and in general the dishes are nice, I always buy fabric softener there too. There are also discounts on canned food, when you can buy 3 cans for 43 rubles. take. I think pomegranate juice is also cheap, and natural juices also come in 2 liter boxes for the same price. In general, I go there for all sorts of trinkets and interior decorations :)
One of my friends called these cookies “Oreos for poor people.” This description seems rude to me, but rather truthful: Turkish Chello cookies are really an analogue of the famous American chocolate cookies with cream, only they cost exactly four times cheaper than a pack in the ABC of Taste: 43 rubles versus 162. It’s convenient to remember because in the Fix Price network of stores with fixed prices, approximately everything costs 43 rubles: from products and gifts for March 8 (simple vases, boxes and candles) to the “Electrical goods” section (flashlights, phone stands). The counters of night markets in Delhi and Hong Kong are filled with this goodness. How can it be that exactly these goods are now solemnly sold in the very center of Moscow, in the Fix Price store on Tverskaya, 7 - in the most beautiful building of the Central Telegraph?
The matter is not limited to mail alone: the Fix Price network, invented by the creators of Kopeika and Tsentrobuv Artem Khachatryan and Sergei Lomakin, appeared in 2007. The global financial crisis did not stop the company’s growth: within a year, businessmen opened 60 new outlets and became profitable. By 2014, there were 1,700 stores operating under the Fix Price brand in Russia, 95 of which were in Moscow. The company expects that by the end of 2015 the number of Fix Price signs throughout Russia will increase to 1,950.
Who invented fixed price stores?
Single-price stores appeared in the second half of the 19th century. The author of the format is considered to be Frank Woolworth, an American entrepreneur who opened the largest retail chain of his time, F.W. Woolworth Co. In 1878, Woolworth opened the first Woolworth's Great Five Cent Store in Utica, New York, selling household goods and clothing for five and ten cents. The store quickly closed, but a year later Frank took risks again, this time successfully - in Lancaster his store was received with a bang. In addition to the one-price format, F.W. Woolworth Co were the first to try free display of goods (competitors hid goods under the counter), hung price tags and made discounts on certain product categories. If initially the founder of the chain was counting on a poor audience, he soon realized that his stores were visited by representatives of all segments of the population.
Today, the largest chain in this format is the American Dollar Tree, which offers its visitors goods for a dollar or less. Founded in 1986, the company has managed to open more than five thousand locations in the USA and Canada. The presentation of the Russian Fix Price also includes other foreign chains that have set an example for Russian entrepreneurs: the American 99 Cents Only, the Canadian Dollarama and Dollar It, the Japanese Daiso, the English Poundland and the German Eurosho.
Photo: Fix Price press service
Fix Price educational videos are reminiscent of the best stories from “Shop on the Couch”: for example, an introduction to the diverse and wonderful world of hairpins for 43 rubles
How to buy in a crisis
Despite the positive attitude of Fix Price representatives, some experts are confident that the middle class is not ready to switch to unknown goods for 43 rubles.
“Consumer habits in relation to food and household details are difficult to change - you will not stop using your favorite shampoo, it’s just that toothpaste, soap, shampoos and food products will account for not 10% of your income, but 15%. They will save on items of long-term demand - they will be less likely to change furniture, cars, buy expensive clothes or expensive tours,” says Andrey Purtov, co-founder of the branding company ArtGraphics.ru. He explains his position this way: “It’s easier to deprive yourself of one big joy than twenty small ones.”
“For people accustomed to a certain lifestyle, switching to products from unknown manufacturers will be too difficult. Thoughts will appear: “How is it that I’m a poor man now?” - says Natalya Smirnova, General Director of the Personal Advisor company.
Managing partner of the branding agency Depot WPF, Alexey Andreev, believes that the Fix Price network has just managed to outwit consumers with a similar mindset. “Fix Price is structured in such a way that it achieves commercial results, but does not offend the mass consumer. This mechanism works especially noticeably in conditions of an unstable economy: the buyer is looking for more profitable solutions for himself and painfully does not want to admit his poverty,” the expert argues.
According to him, today's Fix Price stores look decent, offer a decent selection and are perceived almost like an ordinary supermarket. Buyers believe that the goods presented on the shelves at Fix Price have the most fair price, and sometimes even somehow underestimated. “And this doesn’t bother anyone. Now you need to be a thrifty owner, spend money wisely. Very different people come to fixed-price stores, but their motive is the same: it’s interesting, I like this game, I accept its terms, and the prices are convincing. And note - not a word about poverty, financial collapse and the difficult fate of the downed pilot,” concludes Andreev.
For people with low incomes, one-price stores are a gift. Consumers who want to save money and do not pay attention to brands are a mass audience that will run to Fix Price in the near future, if they have not already done so. Such buyers will be interested in Fix Price today not only because of the low price, but also because of the stability that everyone so lacks.
“When people are afraid that the price at the store next to their window will double in the morning, fixed-price stores remain the only island of calm. People like that they know exactly at what price they can buy something in the store tomorrow,” says Smirnova.
Nevertheless, the prices of this chain are also rising - but not as sharply and strongly as in other stores. If the American ancestors of Fix Price have kept the price in dollars for several years, then the Russian discounter cannot take such a step: inflation in Russia is too high. In 2007, the chain's products cost only 30 rubles. Since September 2008, the price increased to 35 rubles, and in 2010 - to 36. In June last year, prices were raised from 38 to 39 rubles, and in November - to 40. Now the fixed price is 43 rubles, although there is still a week left cost 41 rubles.
What to buy at Fix Price for 43 rubles: Afisha-Gorod's choice
Frying pan
Cake tins
Fake caviar
Strawberry core and tail remover
Myafli, that is, “soft waffles”
Pocket comb
Shaving foam
Party glasses
Ceramic knife
Soda
Pillowcase
Set of bags for cleaning up after dogs
Lamp
History of Russia in five books
Surprise toy “Funny Ice Cream”
Waffles “Mom's palms”
Chalks for hair coloring
Sugar bowl
Note board
Bicycle horn
Wrist reminder notes
Dog toy “Ring”
Perpetual calendar made of cubes
“Before you go to this store, determine what you can buy there and what you cannot. Today you buy a cheaper electronic toothbrush, and tomorrow it will break. As a result, you will give more than in another store where the goods are of better quality. Fix Price is good for saving on everyday goods,” advises Smirnova.
“The main idea of the Fix Price project is a store with a wide range of household goods for the whole family,” says the company’s website. Fix Price mainly sells household goods, household chemicals, hygiene products, cosmetics and perfumes, and only 20% of goods are food. Moreover, 70% of all things are imported. The bulk is imported from China. In Russia they buy all food products - those that are stored for a long time: beer, juices, tea, canned food, snacks, etc. In today's economic conditions, a food assortment helps create a flow of customers in the store - especially in the regions. On Tuesday evening there was a line in the store on Tverskaya: in the baskets of middle-aged women there were five packs of dry goods, men in leather jackets - seven cans of beer and eight packs of chips.
In total, there are about 2 thousand different items on the Fix Price shelves. The Best Price company imports goods from China on its own: without intermediaries, it comes out cheaper. In search of the cheapest offers, you have to thoroughly study the markets of different countries: you need to bring something not just suitable for the price, but the cheapest in its category - however, if the product sells poorly, it is immediately rejected.
Who else sells everything for 40?
The single-price store format also attracts other players in the market. The Zaodno chain is actively developing, which already has ten stores in Moscow, but plans to open another 740 points throughout Russia by 2020. In this chain, 27% of the goods are food, and the rest are household goods, household chemicals, cosmetics and perfumes, hygiene products, and clothing. On the price tags of the Zaodno store you can find three numbers: 33, 55 and 99. Representatives of the largest Russian retailer, the Magnit chain, also spoke about their desire to try out the single price format: the new format will be tested in cosmetics and household chemicals stores Magnit Cosmetics, where they will ask for 33 rubles for goods. Another network that fixes the price is called “Matryoshka” - it sells gifts, watches, accessories, electrical goods, bedding and bath accessories and other inedible little things at five prices: 29, 70, 170, 270 and 470 rubles.
CEO of the Fix Price network
“We import goods from those countries where it is profitable to transport: from China, Asia and Europe. Not a single item in our assortment falls under the category of sanctioned goods. Until November-December last year, until the euro exchange rate rose to its maximum, we imported goods from Spain, Italy, Holland, Germany, and Belgium. These were mainly food products with which the country of origin is associated: Italian pasta and tomatoes, Spanish canned food, Dutch, German and Polish confectionery. Now we work mainly with Russian manufacturers. I would not call this a replacement, it’s just that due to the strong jump in the exchange rate, we are not yet able to offer these products to our customers. This does not mean that they will not return to the shelves at all.
We are forced to raise prices, but we do it last and still try to keep the lowest price on the market. What is an increase in price by 2 rubles when the dollar doubles and inflation is 15% in two months? We insured all our risks. For the long term, we signed contracts to purchase currency at the old rate.
We work in an industry where customers are not very dependent on brands. We do not sell consumer electronics or fashion clothing. In food products and household chemicals, there is an attachment only to very well-known international brands, for example Pepsi, Cola, Colgate. The rest of the products - cups, spoons, frames - are chosen by our customers based on their consumer properties, not the brand.
Products made in China are available in all stores, not just ours. The same manufacturers of household appliances and electronics produce a large share of their goods in China. It doesn’t matter which country you buy from, what matters is which manufacturer. We need to find a manufacturer who makes quality goods under the best commercial conditions - that’s what we do. We create our own brands, our own brands.
We try to bring unique products - those that you will not find on the shelves of other stores. Obviously everyone sells plates, coasters, socks and hats, but we try to look for unique plate designs. We are constantly looking for so-called fenki to diversify our assortment - we were once the first to bring silicone tea bags and Murashka massagers. Several years ago, we sold about ten containers of these Murashka massagers before the New Year - we swept them all off the shelves for gifts, like bread in times of famine. However, we are not only the first to find, but also to obtain the required price from suppliers.
Our audience is very wide and now accounts for about 70% of the country's population. In my opinion, our range can satisfy the needs of any family by 70-80%. We don’t sell, of course, boots, clothes and bicycles, but now Russian families probably don’t buy such goods.”