How to open a nightclub from scratch. How to open a nightclub: a ready-made business plan with detailed calculations. In what premises can you open a club?

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I continue the story about how to open a nightclub.

In the previous article, I told you about how the first nightclubs were opened in our country and showed several successful stories. What has changed since then and how to open a nightclub Today?

Glamor costs money, and in order to open a truly successful, income-generating nightclub, you will have to invest a lot of money. Opening a nightclub will require at least half a million dollars, but the profitability of such a nightclub as a business project will be quite high, all investments made in the club will be repaid with interest very quickly, because on average the profitability of a nightclub ranges from 25 to 55%.

However, the popularity and profitability of the club do not directly depend only on the amount of invested funds. It often happens that a nightclub, in which even less than 50 thousand dollars are invested, brings more profit than a club in which ten times more is invested. The club business begins to flourish and bring good income to the owners through other things. The key to success is in competent business planning and a well-chosen niche and positioning of the future nightclub.

All nightclubs are divided into three conditional categories: closed, democratic youth and thematic - for jazz lovers, rock fans or representatives of sexual minorities, and first you need to determine which direction is closer to you. It is impossible to please absolutely everyone.

How to open a nightclub: where to start?

A good place to start is by studying the market. What nightclubs are there in your city, how many there are, what group of visitors they are aimed at, the number of clubs by district. Walk through similar establishments in the city, try to understand the spirit and atmosphere of a particular nightclub, pay attention to some features inherent in specific clubs. When studying the market for the presence of competitors, you should immediately study their strengths and weaknesses, analyze the services offered and prices.

Walk through restaurants, cafes, bars, and places where there are dance floors. Yes, this is not a club format, but the very presence of a large number of visitors in such establishments is the key to your success, which means such services are in demand in your city and there is still a place on the market. However, strictly speaking, there is always a place on the market in any niche, you just need to find your zest, that little feature that the client will certainly notice and appreciate.

Having studied and understood the market, determine your target audience and think over your pricing policy. Determine the maximum possible number of visitors, the average number of visits and the expected average check - this way you can calculate your future expenses, income and profit.

The next step is to start looking for suitable premises. If you are planning to open a really popular nightclub, then the choice of premises for the nightclub must be approached with special care. The point here is not only the location of the club; it does not necessarily have to be in the city center; the main thing is to remember that the premises for a night club must meet a number of requirements. The basic requirements are very simple: the presence of a large dance hall (or even better, several halls) with proper acoustics and compliance with fire and sanitary standards (or the ability to bring the premises into compliance with these requirements).

Nightclub: there is so much in this sound!..

Once you have decided on the concept of the future nightclub and found a suitable room or site, its design and construction will begin

Even at the stage of construction of a nightclub, it is necessary to invite a specialized company to install light and sound (there are about 50 of them in Moscow). Without sufficient experience, it is almost impossible to purchase and install equipment yourself. Here you need to take into account a lot of different parameters of the room: area, shape, ceiling height, location of tables, stage and bar counter, wall decoration... In a word, if you want to have high-quality light and sound, you cannot do without professionals.

One of the important conditions on which the set of lighting devices depends is the style of the music. For example, for disco music and performances by pop artists, bright colored rays wandering around the hall and mirror balls are used. Youth clubs where trance or rave music is played are preferably illuminated with cool blue and blue colors that whiten people's faces, and also use flashing strobe lights and green lasers.

For a club with a main dance hall size of 120-150 sq. m, it is quite possible to create high-quality light and sound for $15 thousand. In this case, the cost ratio will be approximately the following: two thirds will be spent on light, and one third on sound. Light always costs more because it is more difficult to install. Although sometimes sound equipment for a club turns out to be more important. Let's say when a club specializes in live performances. And then the ratio can be 50 to 50.

When choosing a room for a small club, it is advisable to choose a hall with a ceiling height of up to 4 m, since this directly affects the cost of the purchased equipment. Lighting fixtures that can “pierce” a distance of 4 meters are almost 30% cheaper than more powerful ones, with beams that overcome 8 m. Also, to properly place the light, you need to know in advance whether there will be any show in the club that requires a separate backlight For example, a striptease requires a bright spot fill of the stage with a tracking gun and ultraviolet light.

One of the most important parameters by which light and sound equipment is selected is the uninterrupted operation time of the lamp. If it will be constantly used for more than 12 hours in a row, you should choose equipment with an increased resource. It is better not to give in to the temptation to save money by buying a cheap device in which the lamps are designed for only 150 hours of operation. It would be more correct to purchase a more expensive unit, but with a service life of 2000 hours. Powerful lamps are quite expensive - up to $50, and if you change them often, no money will be enough.

Non-intelligent lighting devices (that is, those that respond only to musical accompaniment) cost on average from $100 to $400, and intelligent ones (their operation can be programmed or adjusted from the remote control) cost at least $500. But for a “simple” club, the first option is quite suitable.

Which technology is better? Not necessarily the most expensive. Well-known Western brands cost 30 percent more than Chinese and Taiwanese devices, but they are usually produced in the same factories. Do not neglect domestic devices. They are often no worse than their foreign counterparts. Moreover, if the Chinese often use plastic lenses, which lose transparency over time, then our factories use only natural glass, plus reliable iron.

If both musicians and DJs will perform at the club, then you will need quite expensive professional sound equipment with a power of 7-8 kW; specialists will help you select it. If live performances are not planned, then you can save 20 percent on a sound system.

Installation of the devices themselves is estimated at 10-15% of the cost of the equipment; it can take up to a week, and this also needs to be taken into account.

The acoustic characteristics of the hall are determined not only by the size of the room, but also by the materials used for interior decoration. Soft chairs and carpets absorb sound, while drywall, mirrors and marble, on the contrary, reflect. But both excessive absorption and excessive reflection of sound are negative phenomena. Therefore, experts try to neutralize them. For sound insulation, special “ecophone” panels are used. But it is impossible to solve this problem completely. Therefore, the club can only be located in non-residential premises. In most cities, by the way, this is even enshrined in law.

It is necessary to select and begin installation of lighting and sound equipment at the stage of rough work, and not when the decoration of the club has already been completed. Otherwise, problems and additional serious costs are inevitable: you will have to hollow out monolithic ceilings, disturb the finishing, change the layout of the premises and do other work not included in the original budget.

However, it is not at all necessary to invest millions in repairs. In many cases, especially if we are not talking about an expensive elite nightclub, everything can be done very stylishly and inexpensively, and the twilight and flashes of light reigning in the hall can hide many of the room’s defects.

The main thing is to have your own style, unique only to this particular club. To do this, it is better to contact a designer who will help you create it.

Thus, one of the most popular Moscow clubs, “Svalka,” gained popularity in the shortest possible time, largely thanks to its original interior: stylish, rough wood stools, equally rough tables, and its original find—real hoods of American cars with headlights flickering in the dark. The no less fashionable place “Propaganda” also saved a lot on the interior, designing it in the “minimalist industrial” style: rough wood and equally rough metal, plus painted brick.

How to open a nightclub: the staff makes it a success

In order for a nightclub to become truly popular, you need not only to advertise it well (which, in general, is understandable), but also to select the right staff who will create a special, specific atmosphere of a nightclub inherent in this particular establishment. Of course, the quality of music and equipment (both musical and lighting) is a very important component of success, but it is the corporate culture of the staff that will create the atmosphere, the aura of the club, and most directly influence the level of income of your establishment.

A lot depends on the guest DJ, who plays the “correct”, fashionable music. In Moscow, a good DJ costs from $50 to $150 per night, unless, of course, he is a star.

No less than the DJ, the club's profit depends on the bartender. It is important that he establishes clear control over the consumption of drinks and the assortment - youth clubs should have a sea of ​​beer at a relatively inexpensive price. He also monitors compliance with the law prohibiting the sale of alcohol to minors.

A reliable security system is something that no nightclub can do without. Her responsibilities include carrying out entrance face control in order to cut off unwanted people, as well as (and this is probably the main task of this service) maintaining order in the club. You can organize a security service yourself, or enter into an agreement with a security agency. In Moscow, professional security services cost $2-5 per hour; five to six people for an average nightclub will be quite enough.

How to open a nightclub: we make money!

The main income of the nightclub comes from two things: the sale of entrance tickets and the bar.

The approximate profit from entrance tickets is not difficult to calculate. An average club can accommodate up to 500 people on a Saturday or Sunday evening. With a ticket price of 100 rubles, the revenue is 50 thousand rubles. On average, a bar brings in about the same amount. The result is 100 thousand rubles at the very minimum. Minus the costs of renting premises, staff salaries, equipment rental, income can range from 20 to 50%. However, taxes must also be paid from this amount. But here everyone gets out as best they can, and it’s impossible to even give estimated costs.

According to the owners of democratic establishments, the key to success is a flexible pricing policy. On weekdays, the number of visitors is usually three times less than on weekends. The worst day is Monday, which is why many clubs have a day off on this day or make entry to the club free.

As for the bar, compared to the store, the markup on drinks varies from 100 to 300%. And here it is important not to overdo it with cheating. If it is very expensive - firstly, they will take it with them or will “get up to standard” in advance and come to the club already “in the firewood”, and secondly, some part of the visitors will simply leave you for more affordable competitors.

How to open a nightclub: promotion

The promoter-distributor (usually also one of the club's visitors) receives up to 10% of the entrance ticket price (each flyer has its individual number), plus free entry to the club.

It is clear that a nightclub is not only about dancing and a bar. When developing your business, you need to think about other possible interests of your visitors. Additional services will not only replenish the cash register of the establishment, but will attract new visitors to it, because the choice of possible leisure activities will be significantly expanded. And if the client wants entertainment other than dancing, he can get it.

Such additional services of a nightclub can be playing machines, billiards, poker tables, karaoke, etc. Little things like this will attract even more clients to you.

And yet, the main thing here is word of mouth, because among young people rumors about a new “cool place” spread faster than on the Internet. If everything is done correctly in your club, it has every chance of success.

Those who have already thought about how to open a nightclub from scratch initially understand that this will require a lot of money. Therefore, this type of business is suitable only for those entrepreneurs who have large start-up capital.

At the same time, a nightclub is a very profitable and very interesting business that can bring decent dividends to its creator. Therefore, if you decide to open a nightclub, the business plan of which has already been thought out to the smallest detail, then you have made an excellent choice.

Underwater rocks

Before opening a nightclub, you must understand that such a business is quite competitive, and therefore some nightclubs are closed without even working for a year, or are sold to other owners. The reason for this is the reluctance or inability to establish the concept of the club and get in touch with the potential audience.

That is why, before opening a nightclub from scratch, it is recommended to conduct a good analysis of the nightlife market, including focus group surveys and marketing research. These events will help you determine what your target audience wants.

According to statistics, approximately 70% of the establishment’s profit comes from regular customers. Therefore, initially you need to decide who the club is intended for: teenagers from the outskirts, “golden” youth, businessmen or representatives of sexual minorities. The music, interior, price of drinks and even the level of service will depend on this. However, you shouldn’t discover something alien to yourself (for example, a convinced straight person founds a club for gays), since such an idea is unlikely to bring success.

Room

The first stage in the process of founding a club will be the construction or search for a ready-made suitable premises. Ideally, the building can be erected independently according to the developed project. But before you build a nightclub, take a good look; it is quite possible that the best and cheaper option would be to buy out or rent abandoned palaces of pioneers or culture (other buildings), there are many of these left in provincial cities (however, in the capital it is already possible to find such empty buildings unreal).

In most cases, the right choice of location affects the success of the establishment. It must be taken into account that a fashionable club, which is designed for the upper class, should be located in the city center, and for more democratic establishments, the city outskirts are also suitable. For youth clubs, one of the most important conditions is that it is convenient to get to it both by ground transport and by metro.

You should not open a nightclub on the first floors of apartment buildings. Even if local authorities give you permission to do this, and the club has excellent sound insulation, indignant local residents will still not allow you to work normally. In any multi-storey building there will be several pensioners who will constantly call the police, as a result of which your parties will constantly be disrupted.

What does it take to open a nightclub? You only need a separate room that meets a number of requirements: it has sufficient area (it is recommended to make the main hall with a dance floor at least 250 sq.m.) and high ceilings (about 4 m), where you will need to hang sound or lighting equipment.

Nightclub: business plan for a profitable establishment

First you need to register your business. You can open an individual entrepreneur or a limited liability company. Next, you need to decide on the range of services provided. It could be:

Dance hall with music;

Restaurant hall;

Hall for conversations and relaxation;

Bar counter;

Karaoke room;

The list of services, of course, can be expanded at your discretion, taking into account customer requests.

The club will also need to purchase equipment:

A set of lighting equipment (filling spotlights, LED heads);

DJ console;

Powerful sound speakers.

Interior design

If we talk about the interior decoration, it’s difficult to say anything definitely. You can spend 2 thousand dollars on an ultra-modern design, but there will never be any visitors, or you can limit yourself to a couple of hundred dollars, and the club will always be sold out. The thing is that nightclubs “sell” the atmosphere, and only then comes the design, drinks and food. For example, recently there has been a trend in fashion to use rough wood (this solution is also inexpensive).

Before starting finishing work, it is necessary to draw up an appropriate project. It will be quite difficult to do without specialists (you will have to spend about 2-5 thousand dollars on their services). Let's start with a general concept.

This approach will allow you to avoid unnecessary costs and reduce the amount in the estimate several times. Professionals can also help in obtaining permits that are required for a nightclub to operate. The business plan must necessarily include such expenses.

Staff for the establishment

After receiving the documentation, purchasing equipment and decorating the hall, you still need to select personnel. The staff of a nightclub should approximately consist of:

• directors;
• manager;
• creative director;
• 1 or 2 administrators;
• 6-8 waiters;
• cooks – 4-5 people;
• bartenders – 2-4 people;
• DJ – 1-2 people;
• 2 cleaners;
• cloakroom attendant – 1-2 people.

As for security, there is no clear opinion. Some businessmen create their own security structure, others invite employees of security companies. The functional responsibilities of security should include not only ensuring the safety of visitors from external threats, but also maintaining order in the hall (in particular, to prevent the spread of drugs), because visitors can be very different.

Naturally, all staff must correspond to the level of the club and have at least minimal experience in this area.

Chief worker

According to many experts, the success of any entertainment establishment depends on the promoter. Even the most popular and ultra-modern nightclub will suffer from the unprofessionalism of the administrator. The business plan of an establishment can be thought out to the smallest detail, but if you hire an incompetent administrator, the business will burn out in less than a year.

Those people who have already decided to create their own business, as a rule, know in advance that they will need to spend their finances. A nightclub is a type of activity that will be beneficial for wealthy businessmen. Indeed, those people who have decent financial capital will be able to open a nightclub. In turn, a nightclub is a fairly profitable and very interesting business that will definitely bring good money to its owner. And if your plans include creating a nightclub, then the business project must be drawn up quite competently. In this article we will talk in detail about how to open a nightclub from scratch.

Business pitfalls

Before you start opening your own nightclub, you should know that there is quite tough competition in this business. Based on this, a large number of such clubs cannot withstand this circumstance and will soon close or sell their business to other people. And the reason is that these entrepreneurs simply do not show the proper skill and desire to conduct such a business and understand how to choose the right potential audience. For this reason, before you start opening a nightclub, you should carefully analyze this market and conduct marketing wisely. Once you have done all the necessary research, you can easily understand who your target audience will be.

According to statistics, approximately 75% of the income of nightlife establishments comes from regular visitors. So, you first need to understand what your future audience will be like. Will it be students, or businessmen, or maybe representatives of some minorities. Your choice determines what kind of interior you need to create in this club and what kind of music to choose for it. You can also easily determine the cost of the drinks offered and the level of service. But we will give you a little advice: you should not open a nightclub that will be alien to you. For example, if a person is straight by orientation and creates a club for gays, then this business will not be able to bring him either success or profit. Therefore, this rule must be remembered.

Room

The first stage in creating your own nightclub is the construction of a future establishment or the search for a ready-made premises. If possible, you can rebuild the club yourself according to the prepared project. But before you start this construction, you should consider all the options. It may be more appropriate for you to rent or buy out various abandoned establishments. For example, for a future nightclub, you can buy old cultural centers or palaces of pioneers. As a rule, these premises can be found in small regional centers or provincial cities. But if you decide to purchase these establishments in the capital, then you are unlikely to be able to do this.

Very often, the right choice of location for a club affects its future success. It is also necessary to remember that a fashionable nightclub, designed for high society, should be located in the central part of the city. And those establishments that have a more democratic audience are located on its outskirts.

For those clubs that are designed mainly for a youth audience, one of the most important conditions is the convenience of its location. That is, the ability to quickly get to this establishment via the metro, as well as by any ground transport. A nightclub should not be located on the ground floor of multi-storey buildings. And even if you receive the necessary permission from the authorities, and your establishment has excellent sound insulation, the residents living in this house are unlikely to allow you to work peacefully. Unfortunately, most apartment buildings are home to several elderly women who will call the police on a frequent basis. The consequence of this circumstance, as a rule, will be the disruption of parties in your club.

What is needed to create your own nightclub?

• First, you need to find a building that meets some stipulated rules. The building must: have a large area (the hall where the dance floor will be provided must be at least 300 sq. m.) and high enough ceilings (approximately 3.5 meters) to accommodate lighting and sound equipment.
• Secondly, it is necessary to complete all documents.

We draw up a business plan

1. If you want to know how to open a nightclub, then you should take our advice into account and draw up a competent business plan.
2. Then, you should register your type of activity. You can consider the option of opening an individual entrepreneur or LLC.
3. The next step is to create a list of services your business provides. For example it could be:

• Banquet hall for relaxation and conversation.
• Karaoke room.
• Restaurant hall.
• Bar counter.

The list of these services can be expanded if desired, taking into account the requests of your visitors.

If you don’t know how to equip your nightclub, then to equip this establishment you will need to purchase:

• High-quality sound equipment.
• Lighting equipment.
• DJ console.

Interior design of the establishment

If we take into account the interior of the club, then in this case there is no clear opinion on what the room should look like. You can make expensive renovations to your establishment with rich decorations, but you still won’t get customers, or you can spend a small amount of money on interior decoration and still have a huge number of visitors. In this case, it should be noted that most nightlife establishments are engaged in selling the internal atmosphere, and last of all they are engaged in interior design, increasing the variety of dishes and drinks.

Before starting finishing work, you need to create a project necessary for this purpose. In this case, it will simply be impossible to do without the help of specialists (you will spend approximately 3-4 thousand dollars to provide these services). It would be more appropriate to start with the basic concept. This approach in this matter will help you avoid unnecessary expenses. Our specialists will help you quickly obtain the necessary permits and documents needed for the operation of your establishment. These expenses must be included in the business project.

Employees of the establishment

After all the necessary documentation has been received, equipment has been purchased, and the interior arrangement of the premises has been completed, workers should be found. The staff of the nightclub must include:

• The manager of the establishment.
• Director.
• Club administrator.
• Service staff (waiters - 5-7 people).
• Cook (5-6 people).
• Bartender (3-4 people).
• Cleaning lady (2 people).
• Worker in the dressing room - (1 person).

But with regards to the security system, in this case there is no consensus. One part of the entrepreneurs forms their own security unit, while the other part recruits security guards from existing organizations in this field. The job responsibilities of security guards include not only maximizing threats and security, but also maintaining proper order in the premises (i.e., eliminating the possibility of selling narcotic substances). And all because many of the club’s clients are completely different personalities.

Undoubtedly, all working employees must be at the level of the given institution or at least have some experience in this area.

Chief worker

According to most experts, the success and success of any night establishment directly depends on the promoter. And if the club administrator does not have the appropriate professional skills in this field of activity, then even a club that has achieved great popularity and fame may suffer from his work. Therefore, a business project to create a night establishment must be drawn up carefully and quite competently. But if you hire a worthless and illiterate promoter, then you should not expect success from this business. Unfortunately, such a specialty as a promoter cannot be acquired at any higher educational institution. It can be acquired and all the necessary skills can be learned only through practice. The main responsibility of the promoter is to attract new visitors. The promoter needs to lead the establishment's activities in the right direction with a clearly defined goal. This specialist must have excellent ability to organize various festive events.

Financial plan

If you decide to organize your own nightclub in a small provincial town, then the initial starting capital will be approximately 11-16 million rubles. This amount includes the following expenses:

1. Building or premises - from 4,500,000 rubles.
2. The interior design of the club costs around 600 thousand rubles. Most of the funds will be spent on the purchase and installation of sound and lighting equipment.
3. Preparation of the necessary documentation - approximately 450 thousand rubles.
4. Equipment – ​​200-400 thousand rubles.
5. Salary to employees is 3.5 – 4 million rubles.
6. Marketing and advertising costs around 150 thousand rubles.

In order for your club to be quickly found by visitors on unlit streets in the evening or at night, you should install a bright outdoor neon sign, which will attract customers to your establishment with its bright and varied light.

One linear meter of neon will cost you approximately $15-45. But according to statistics, there is a small part of nightlife establishments that do not install signs on the façade of the building, so as not to attract any desired visitors. And regular customers already know the location of the club very well. But before you start installing a sign, you should think carefully about what name this nightclub will have? In this case, the decision, as a rule, must be made by the owner of the establishment himself. But we will give one small piece of advice - the name of the establishment must fully correspond to its main activity and direction.

Profit

An entrepreneur can easily count on the following profits:

Income from the sale of alcohol and various snacks is 7-9 million rubles per year.

Sales of entrance tickets to the club are 8 million rubles per year.

In addition to everything described above, you can also make a profit from additional services - in the region of 2.5-3 million rubles. For example, you can earn income from your sponsors. In this case, we mean placing advertisements with various alcohol and tobacco products in the club hall, since these products are prohibited from being advertised on public television.

How to open a nightclub: 4 steps to opening from scratch, detailed financial calculations, necessary personnel, payback period for this business.

Capital investments: 15 million rubles
Payback period: 12-18 months.

Are you burning with a tireless desire to open your own business?

If you are a person who likes to take risks, are not afraid of difficulties, have a fairly strong creative mind and have a creative approach to everything - this is the idea how to open a nightclub just for you!

What should you pay attention to when opening a nightclub?

Since opening a nightclub requires considerable financial investment, and the possibility of failure is quite high, you should calculate all the nuances down to the smallest detail.

The primary tasks are market analysis and.

The latter will calculate the amount of investment, the payback period of investments, the planning of financial distribution, the choice of direction of activity taking into account the target audience and the general opening time.

As well as other issues, such as choosing premises, recruiting staff, advertising, name and preparation of the necessary documentation.

How to open a nightclub from scratch?

Interesting fact:
The most unusual disco venue in the whole world is considered to be a subway car. The Alexanderplatz metro stop in Germany is a favorite place for partygoers who love unconventional party solutions.

If you plan to open a nightclub from scratch, the amount of investment will, of course, be higher, because you will have to spend more on furnishing the premises, advertising the club and attracting visitors.

In this area of ​​the market, competition is very high; opening an establishment from scratch is risky and difficult.

In order not to burn out and achieve a large number of visitors, you should think carefully about everything you can do to attract customers.

How to open a nightclub from scratch and attract the first visitors?

1. Introduce some new products that competitors do not have.
2. Take care of financial convenience for regular visitors and new clients.
   Also develop promotions, gifts and other surprises.
3. Provide the establishment with high-quality and powerful equipment, especially regarding lighting and sound.
4. The interior also plays a big role in attracting visitors.

What to call a nightclub?

There are many options for what to call it, so it would not be advisable to provide any specific examples.

The most important thing is to interest as many potential visitors as possible in the name.

And besides, convey the slightest part of the style or direction (remember the “Blue Oyster” from the film “Police Academy”).

Visitors are attracted by interesting, original names, which even in advertising are an extraordinary accent.

People love originality and novelty.

We analyze the market for the successful opening of your nightclub

Before opening a nightclub, or indeed any business establishment, you should study the market and the peculiarities of running this enterprise.

When deciding to open your own entertainment establishment, experts advise deciding on the main aspects:

What documents are needed to open?

No establishment can exist without certain documents and licenses from various services.

This includes a mandatory permit from Rospotrebnadzor and an act on putting the facility into operation, which is signed by several government agencies.

In addition to the permission and registration of the club itself, an important point will be a license for the sale of alcoholic beverages, which will require certain documents.

To obtain it, it is better to contact law firms, whose specialists will be able to quickly and correctly draw up everything, saving you from unnecessary hassle with documentation.

Choosing a room for a nightclub

Build a new building or buy (rent) an old hall - the choice is yours.

In this matter, which option will be more profitable and successful is up to you to decide.

The location of the club should be closest to the places where people belonging to the intended target audience spend most of their time.

The area of ​​the premises is on average about 3000 sq.m.

This question also takes into account the concept and additional services.

Construction of a new premises will require additional documents and permits, in addition to considerable financial costs.

Less problematic would be the renovation and decoration of an already finished building, of which there is a very wide selection available for rent nowadays to suit every taste.

We select personnel

Staff – an important component of any establishment is the staff.

The right staff can also attract up to 20% of repeat visitors.

Oddly enough, even now there are quite a large number of people who want to drink and “pour out their souls” to the bartender.

Job title	Qty	Salary (rub.)
Total:	25-50	From 429,000 rub.
Director	1	35 000
Administrator	1	27 000
Creative director	1	25 000
DJ	3-4	20 000
Bartender	3-4	20 000
Cook	4-5	21 000
Cleaning lady/wardrobe	4-5	12 000
Security	6-8	15 000

On average, the headquarters will consist of 25 - 50 people.

How to open a nightclub in a small town?

If you decide to open a nightclub in a small town, you need to remember that the population is much smaller than in big cities, and therefore the flow of clients will be limited (not many young people, and most of them, most likely, go to big cities). city ​​for study or work).

Taking this into account, it is better to think about various entertainment (billiards, etc.), or rent out a hall for special events in the form of additional services - so as not to lose the flow of customers, and thus the profit, which in this case will come during the day, which is very profitable .

How much does it cost to open a nightclub?

The amount of investment to start depends on where exactly you want to open a club.

For a small city, the answer to the question of how much it costs to open a nightclub will fluctuate around 10-15 million rubles.

In large cities, the amount of investment will be much larger.

Since the business is very risky, banks do not always give loans to open a nightclub.

Because of this, you may have to take out a personal loan, which is more difficult to repay.

It is better to find investors who will be interested in such a deal.

What will the expenses be spent on?

Name	Amount (rub.)
Total:	From 9,400,000 rub.
Room	From 5,000,000
Repair and decoration	500 000
Paperwork	About 500,000
Equipment	250 000 -500 000
Staff salaries	3-4,000,000/year
Advertising and Marketing	100,000 - 300,000 rubles
Other additional expenses	50 000-100 000

Tips on how to promote a nightclub are presented in the video:

Profitability and payback period of a nightclub

On average, provided the club is successfully promoted, all investments pay off within 1-1.5 years, counting on the following income:

• Ticket sales – 5-7 million rubles/year;
• Sales of alcoholic drinks and snacks – 6-7 million rubles/year;
• Advertising of sponsors' products – 2-3 million rubles/year;

Having calculated the income, you can count on a profit of about 17 million rubles per year.

In big cities, both the amount of investment and the amount of income are, of course, much larger.

Opening of a night club- a profitable business if you can organize everything in such a way as to attract the maximum number of visitors.

Opening such a business is a painstaking task, but the investment pays off fairly quickly, and the profit, if successful, is quite large.

If you are not afraid of large investments and wide competition, and are also confident in your success, you can open and develop your business in the way you consider most profitable.

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A nightclub is a high-margin and promising type of business. This became possible thanks to the following prerequisites. Firstly, the demand for entertainment services in general is increasing. Secondly, at present, most establishments are worn out and do not arouse interest among city residents. Thirdly, this business will allow you to quickly recoup the money invested and receive a stable profit. As a result, the payback period for the nightclub is 14 months, the break-even point is 2 months.

When opening an establishment, you will need to select a staff of 34 people, as well as premises with a total area of ​​1,500 m2. It is advisable to rent club premises in the city center on high-traffic streets.

The average number of visitors per year will be 20,000 people, with a city population of 200,000 people. The club is a night establishment with music and light accompaniment. Opening hours: Thursday to Sunday from 17:00 to 05:00. The club will also have a separate VIP room. Considering these parameters and the high demand for such establishments, the project has high financial indicators:

The amount of initial investment is 9,884,000 rubles

Average monthly profit - 494,940 rubles

Payback period - 14 months

Break-even point - 2 months

Return on sales - 25%

2. Description of the business, product or service

Today, more and more people want to relax or unwind with company after work. Natural recreation quickly becomes boring, and at home it is difficult to create a comfortable environment, since there will always be something to distract you. As a result, a great place for this relaxation is a nightclub.

It is necessary to open a nightclub in a city with a population of 200,000 or more people. The total area of ​​the rented premises is 1,500 m2. It contains a kitchen, a dance floor, a bar counter, a VIP room, and a dressing room at the entrance. You need to look for premises to rent in the central part of the city.

Also, the premises must be renovated and all the necessary equipment installed.

To open a nightclub, the equipment you will need is:

• Musical equipment
• Computers
• Printers
• Lighting equipment
• Kitchen and refrigeration equipment
• Dishes and other equipment
• Cash terminals

Furniture will require tables, bar stools, sofas, as well as various interior items.

When opening it is necessary to purchase food and alcoholic beverages. A license is required to sell alcoholic beverages. You also need to create a menu for the establishment and think over a bar menu that will suit the majority of club guests. The best option is European cuisine. The bar menu should be prepared by the bartender.

When choosing a premises for rent, be sure to check the availability of ventilation, air conditioning and sewage systems. When working in the catering industry, it is also necessary to comply with sanitary and epidemiological requirements. This is a strict requirement since, based on the results of completion of repair work, a conclusion will be issued on the commissioning of the facility by the following services:

• permission from the State Fire Inspectorate
• permission of the Sanitary and Epidemiological Service

Also, when opening a business, inspections by the following services are possible:

• Administrative and Technical Inspectorate
• Federal Migration Service
• Environmental control
• Tax Inspectorate
• Consumer Rights Protection Society

In addition to compliance with these requirements, special attention should be paid to the following regulatory documents:

• Federal Law “On Trade”
• Decree of the Government of the Russian Federation “On approval of the Rules for the provision of public catering services”
• Civil Code of the Russian Federation
• Federal Law “On Protection of Consumer Rights”
• Federal Law “On state regulation of the production and turnover of ethyl alcohol and alcoholic products”
• Federal Law “On the quality and safety of food products”

By complying with these requirements and providing quality service, menu and alcoholic products, your club will be able to quickly gain popularity among city residents. The main thing is to maintain high quality work throughout the life of the club.

3. Description of the sales market

The main factor determining the success of a club is its attendance, as well as the presence of regular customers. To achieve these goals, it is necessary: ​​firstly, to have a favorable location, and secondly, to always offer the best service and products.

The club's target audience is young people aged 18 to 40 years. Since the club will be located in the city center, the visitors will be office employees, as well as students from various universities. As a result, the pricing policy of the club and the format of the establishment must be thought out based on these two factors.

Prices in the club are average. There is also an entrance fee.

To increase the popularity and attendance of the club, it is necessary to hold shows, events, and concerts of various famous performers.

Currently, the demand for these services is increasing, as young people are constantly looking for new formats of establishments. Taking these factors into account, the club will be able to recoup its investment even faster and generate constant profits.

During periods of reduced demand, hold events, promotions and discounts for visitors. Be sure to implement a loyalty system in your club, which will help increase the frequency of visits.

4. Sales and marketing

5. Production plan

6. Organizational structure

When opening a nightclub, the following personnel will be required:

• Manager
• Administrator (3 people)
• Bartender (4 people)
• Waiter (10 people)
• Chef
• Cook (4 people)
• Cleaning lady (4 people)
• Dishwasher (3 people)
• Procurement Specialist
• DJ
• Presenter (2 people)

To open a nightclub you will need a staff of 34 people.

The position of manager must be held by an employee or business owner. His main task is to coordinate the work of the entire club and communicate with various government bodies.

The responsibilities of the administrator include operational work in the club, namely interaction with staff and guests of the club.

The chef is responsible for coordinating the kitchen and creating and updating the menu. The purchasing specialist is responsible for the purchase of products and equipment, interacting directly with the manager and chefs of the club. The DJ is invited to the club only on weekends.

Bartenders, waiters, cooks, dishwashers and cleaners work on a shift schedule. It should also be noted that the bartender is responsible for drawing up the bar map.

Table Payroll fund, rub.

Fixed expenses	Salary	The number of employees	Sum
Manager
Administrator
Waiter
Chef
Cleaning woman
dishwasher
Procurement Specialist