- Project Description
- OKVED barbershop
- Recruitment
- Description of products and services
- Marketing plan
- Financial plan
- Where to begin
- What documents are needed
- Similar business ideas:
We bring to your attention a standard business plan (feasibility study) for opening a hairdressing salon. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment. The goal of this project is to open an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.
Project Description
The goal of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressers throughout the city.
How much money do you need to open a hairdresser?
To implement the project, it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds (bank loan) in the amount of 300,000 rubles. The total cost of the project, according to business plan calculations, is 392,000 rubles.
Economic indicators of the project implementation:
- Net profit per year = 436,845 rubles;
- Barber shop profitability = 14%;
-
Project payback = 11 months.
OKVED barbershop
The organizational and legal form of the hairdressing salon will be individual entrepreneurship. OKVED code: “93.02 Provision of services by hairdressing and beauty salons.” As tax systems A simplified taxation system will be applied, 6% of revenue.
The initiator of the project has more than 7 years of experience in this field (hair salon master).
Currently, practical activities have begun to implement the project:
- Individual entrepreneurship is registered with the Federal Tax Service;
- A preliminary lease agreement has been concluded for premises in a shopping center with an area of 54 m2, the rental cost per month is 45,900 rubles (850 rubles/m2);
- The interior design of the premises is being worked out. An experienced designer is working on the project;
- There is a preliminary agreement with the supplier of equipment for the hairdressing salon. A list of necessary equipment for organizing an economy class hair salon has been developed.
Recruitment
The organization's staff will consist of 6 people: a salon administrator and five professional craftsmen.
Description of products and services
Our hairdressing salon will be designed for people with average and lower income levels. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.
The main emphasis will be on the number of visitors per day, with a fairly high quality of customer service. It is expected that about 30 services will be provided per day.
The main services that the hairdressing salon will provide include:
- Hair cutting, drying and washing hair. Average check - 150 rubles;
- Styling (everyday, wedding, formal, etc.). Average check - 120 rubles;
- Highlighting. Average check - 400 rubles;
- Evening hairstyle. Average check - 500 rubles;
- Perm and hair straightening. Average check - 500 rubles;
- Hair coloring. The average bill is 700 rubles.
In total, the average bill for services will be 395 rubles.
Our salon will create all conditions for the client: a pleasant atmosphere, professional technicians and a wide range of services at affordable prices.
Planned operating hours: from 10:00 to 19:00. Three foremen will work on each shift (we recommend reading the article “ How to hire an employee - step-by-step instructions"), work schedule of masters 2/2.
Marketing plan
We will be located in a busy part of the city, in close proximity to large office buildings. The traffic of the shopping center where it is planned to open a hairdressing salon is about 3,500 people per day. The hairdresser will be located on the ground floor in the direct visibility zone for every visitor to the shopping center.
The main competitors of our organization are other salons that operate in our city. It is worth highlighting two main competitors who operate in close proximity to our salon. Let's conduct a comparative analysis of the strengths and weaknesses of these competitors:
The following activities are planned to attract regular customers:
- Advertising in the media (newspaper, magazines, TV, radio);
- Banners, banners, billboards;
- Distributing leaflets, flyers, posting advertisements.
It is assumed that after all marketing activities to attract customers, the average attendance of the establishment will be about 25 people per day, who in total will be provided with about 30 services.
How much can you earn by opening a hairdresser?
As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.
At the same time, the average monthly revenue will decrease during the summer holidays and New Year holidays. There will also be low revenue figures at the start of the business. The hairdressing salon will reach its planned revenue targets only in the 4th month of operation.
Total revenue for the year of operation will be 3,643,900 rubles.
What equipment to choose for a beauty salon
Additional equipment and consumables include disposable tableware, cosmetic products, hairdressing carts, accessories (scissors, clippers, hair dryers), etc. It is expected that about 70 thousand rubles will be spent on additional equipment.
The salon premises will comply with all SES and fire safety standards. Thus, in accordance with sanitary standards, the area of the premises for one hairdresser must be at least 8 m2.
The total wage fund per month will be 136,463 rubles.
The services of an accountant and cleaner will be provided under fee-based service agreements. Monthly expenses for these services will be about 11,000 rubles.
Financial plan
The organization's monthly expenses are presented in the following table:
Total fixed costs will be 257,301 rubles per month.
The structure of annual costs is presented in the form of a diagram:
The main expenses of the hairdressing salon will be the cost of paying wages to employees - 53% of total expenses, paying rent - 18%, as well as paying insurance contributions to extra-budgetary funds for employees - 16% of the total expenses of the organization.
The calculation of economic indicators is presented in the table - forecast of income and expenses of a hairdressing salon:
The net profit of the hairdressing salon at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay for itself in 11 months.
Opening a hairdresser is a long and labor-intensive process. It’s not enough to find a good premises and experienced craftsmen; you first need to collect a mountain of documents for the hairdresser. We have prepared material that will help you avoid difficulties at this stage.
Read the article to find out what documents you need to collect to open a hairdresser and where to get them.
We begin to collect a package of documents for the hairdresser with registration
Start by choosing a legal form. The legislation does not provide for any specific legal status, so the choice is up to the entrepreneur.
If you open a hairdresser alone or not in the city where you are registered, then it is better to register as an individual entrepreneur. Registration as an individual entrepreneur is faster and requires fewer documents. In addition, individual entrepreneurs have more tax benefits and easier reporting documentation.
For those who open a hairdressing salon together with a partner, it is better to opt for registering an LLC. LLCs also have advantages compared to other legal forms: special taxation systems, the size of the authorized capital and lower economic risks.
OKVED code for a hairdressing salon: 93.02 “Provision of services by hairdressing salons and beauty salons.”
A certificate of registration of an individual entrepreneur or legal entity will be the first document for opening a hairdressing salon.
Permits for opening a hairdressing salon
To obtain permits for a hairdressing salon from the SES, you must bring your premises into proper condition, that is, the premises must comply with Sanitary Rules and Standards 2.1.2.199-03 “Hairdressing salons. Sanitary and epidemiological requirements for design, equipment and contents.”
Have you tidied up your hair salon? Now contact the SES so that they can send you an inspector to check. If he has no complaints, you will be given permission.
In the same way, you can obtain permission from the fire inspectorate. After the inspection, resolve all issues regarding which complaints arose. All that remains is to draw up a declaration and send it to the fire inspectorate. There the company is declared, after which you will receive a corresponding notification.
What documents should employees have for a hairdressing salon?
All hairdressers in your hair salon must have health records and certificates confirming the qualifications of their employees.
Remember that certifications are not just for hairdressers. Nail technicians, makeup artists and hair, face and body care specialists must have mandatory proof of qualifications.
In addition, all employees must sign a logbook for familiarizing themselves with safety regulations. And don't forget about the disinfectant log.
We conclude the necessary contracts
The first agreement you must enter into is a lease agreement. You will have to document your right to use the premises when you register the hairdresser with Rospotrebnadzor.
Among the documents for opening a hairdressing salon, there must be contracts with a recycling company for the removal and disposal of garbage and fluorescent lamps (two separate contracts). It is necessary to conclude an agreement with laundry and dry cleaning.
Don’t forget about contracts for disinfection, disinfestation and deratization.
We've got our documents in order and are ready to open a hairdressing salon.
Once again, go through all the documents you have and check them with the list above. Have you forgotten anything? Then it's time to notify Rospotrebnadzor. You can do this in person, in electronic format - through the government services portal, or by mail.
The most convenient way is notification in electronic form. In this case, the notification will be registered on the same day and you will be able to begin your activities faster.
If you don’t trust the Internet, then make sure that your notifications are in duplicate. This is necessary for both personal circulation and postal delivery.
Let's summarize
In the article, we looked at what documents are needed to open a hairdressing salon and how to proceed to obtain them. However, there is one important point that needs to be mentioned. These are difficulties that are often encountered.
Unfortunately, it is impossible to protect yourself from possible risks when collecting documents for a hairdresser. Either the inspector will definitely not like something, or the post office will send your notice to the wrong address, or the master’s certificate will expire.
All you have to do is be patient and embark on the long journey of collecting all the documents. Not ready to waste time on bureaucratic formalities? There is another way out: you can buy a ready-made hairdressing salon in Moscow with all the necessary documents, contracts and permits. Buying a ready-made hairdressing salon will not only save you from all the bureaucratic delays, but will also save you time on finding suppliers and developing a client base.
Approximate data:
- Monthly income - 240,000 rubles.
- Net profit – 64,175 rubles.
- Initial costs – 415,000 rubles.
- Payback – from 7 months.
In this article we will draw up a detailed business plan for a hairdressing salon with calculations.
Market analysis
If we talk about the hairdressing services market, it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.
In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.
It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hair salons. Each of them has its own consumer.
It is quite easy for a new service provider to enter the market - it has no financial or competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own market segment, most often determined by location.
Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.
Thus, the main competitor is small suppliers of hairdressing services that have an average market price or below the market price. Their individual influence on the sphere is not significant.
Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.
Portrait of a potential buyer: women with average income who actively take care of themselves (age 18-55 years), as well as men with average or above average income aged 20-45 years. Children are also potential consumers, but, as a rule, parents bring them to get their hair cut at the same place where they themselves use hairdressing services.
SWOT analysis
When drawing up a business plan, you need to take into account external factors that can positively or negatively affect the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:
- Hiring more qualified personnel.
- Increasing external investment in the project.
- Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
- The emergence of new technologies and the possibility of their implementation.
If we talk about external threats, we cannot fail to note the following factors:
- An increase in the level of competition and, as a result, a decrease in the average market price.
- Changing tastes and preferences of consumers.
- Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.
In addition, the hairdressing salon has its own strengths and weaknesses, which will need to be worked with throughout the entire time. So, the strengths include:
- Good location.
- Qualified personnel.
- High quality equipment.
- Acceptable prices.
- Quality service.
Weaknesses will be:
- Lack of experience in this field.
- Lack of client base.
- Zero image of the organization, they don’t know about it.
- Narrow range of services.
Opportunity Assessment
Number of working days in a week: 7.
Operating mode:
In total, the hairdressing salon will work 80 hours each week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, the organization must have at least 2 hairdressers.
At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.
Organizational and legal aspects
- Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
- The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
- Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
- There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
- It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
- Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
- There are sanitary standards for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
- It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:
- Agreement on waste removal and disposal.
- An agreement with a dry cleaner to wash the necessary linen.
- An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
- An agreement that confirms that fluorescent lamps are removed and disposed of properly.
You will also have to acquire a log indicating that the organization keeps records of the consumption of disinfectants.
All workers must be familiar with safety regulations. This is recorded in the appropriate log book.
Make sure you have bars on the windows (if necessary), an evacuation plan, a ventilation system, and fire safety equipment.
Please note that there is no need to obtain permission. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!
- All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination annually.
Please remember that certificates are required to provide the following services:
- manicure;
- pedicure;
- makeup;
- care for body, face and hair.
Drawing up a marketing plan
When developing a strategy, it is very important to decide on the name of the organization. The style of the hairdressing salon should be consistent with the name. Pay attention to interior details. It is better to choose a name that is memorable and catchy. It’s good if it is immediately associated with the corresponding type of activity.
At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the word of mouth system start working.
The following types of advertising should be used:
- A bright and catchy sign.
- Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
- Carrying out promotions in shopping centers with the distribution of discount coupons.
- Advertising in newspapers, on television.
- Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
- Entering information about the organization into all existing city catalogs.
Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.
Income calculation
Due to the fact that we do not have a lot of initial funds, and the main competitors will be small middle- and economy-class hair salons, the price must be set at the market average level. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average bill at a hairdresser is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts can cost up to 800 rubles, and if with coloring, for example, it will be much more.
The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rub. revenue per day.
Total monthly revenue: 240,000 rubles.
Drawing up a production plan
The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.
Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. If we consider that the area of a one-room apartment is approximately 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.
It is better to choose a room that has already been renovated. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.
Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools (curling irons, hair dryers, etc.), counters, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.
Furniture includes an administrator's chair and desk, hangers, and armchairs for waiting visitors.
In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.
Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a specific color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.
4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.
To attract professional hairdressers, it is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.
Initial costs
Financial plan
Monthly income: 240,000 rubles.
Monthly costs:
Net profit before tax: 75,500 rubles
Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles
Net profit: 64,175 rubles.
Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.
Risks
When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:
- Economic risks . These include:
- Possible insolvency of the business owner.
- Decreased demand.
- Price reduction.
- Inflation.
- As a result, a decrease in income.
To combat them, it is necessary to develop a more flexible pricing policy, ensure high quality of services, work with clients, and conduct advertising campaigns.
- Production risks . They entail a decrease in income.
To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.
- Financial risks.
It is worth thinking about attracting investment and considering the option of taking out a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.
- Natural risks.
You can avoid them by insuring your own property.
I would like to give a few more tips:
If you feel that clients are not coming to you, run advertising. The most effective in today's technological age is advertising on the Internet. Order contextual advertising, for example.
Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment may break. Pay attention to finding a reliable supplier. Be sure to review all certifications. And when purchasing, do not throw away guarantees and receipts.
It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.
In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.
Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.
If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.
To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, the expense is reduced by the amount of the salary of one administrator and goes to your net profit.
You can provide manicure services together with hairdressers. To do this, check out.
Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:
One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!
In this article we will tell you how to open a hairdressing salon from scratch, we will look at the initial steps of an entrepreneur step by step, we will help you cope with obtaining all permits and choosing equipment, and we will also calculate how much money is needed for this.
Opening a hairdresser: sequence of actions
The work of a hairdresser is always in demand, because people want to look beautiful, and their hair needs constant care. Moreover, even such simple procedures as cutting, styling, curling or coloring require the help of a specialist.
Opening your own salon is considered a simple and profitable business: with low start-up costs, there is a constant demand for services.
So, what do you need to open a hairdressing salon:
- Decide on the format and price category of the enterprise.
- Create a business plan.
- Register an individual entrepreneur or company.
- Select and prepare the premises.
- Obtain permits and other necessary documents.
- Select, purchase and install equipment.
- Hire and train staff (accounting is possible)
- Make an advertisement.
- Get to work.
The order of actions is not strict, some work can be done in parallel, but each point should be completed as carefully as possible. Let's look at the individual steps in detail.
Types and types of hairdressing salons
Hair care companies can be divided into three classes based on the cost of services:
- economy class hairdressers;
- mid-price salons;
- elite premium salons.
Economy class lounges offer a basic set of functions at low prices: haircut, styling, etc. Often clients come with entire families to get their hair cut, which is why budget hairdressers are sometimes called family hairdressers.
The extended set includes additional hair manipulations, such as dyeing, extensions, lamination, curling, etc. Sometimes treatments not related to hairstyle are also offered: makeup, manicure, etc. Specialized enterprises, on the contrary, limit the range of services or clientele, but rely on higher quality.
Elite salons are aimed at wealthy people, for whom not only the final result is important, but also the quality of procedures and related services. Premium class halls employ highly qualified craftsmen, use materials from well-known brands, offer the highest possible range of services, and provide an individual approach to clients.
Requirements for hairdressing premises
The location of the enterprise greatly influences the number of clients, so many people try to find a building as close to the city center as possible or in popular places with a lot of people. This is not without meaning, but we must take into account how much rent costs in such places; the cost of opening a hairdresser from scratch in this case will increase significantly. Any residential area is perfect for an economy class hair salon. Opening a salon in a shopping and entertainment center would also be a good option.
It is best to choose a room located on the ground floor of a residential building, with a separate entrance. One workplace, including a hair washing area, requires an area of at least 8 m2. If there is a common sink, 5–6 m2 will be enough for the workplace.
The premises must be equipped with a waiting area for clients, as well as a small area for staff. In total, for a barber providing basic services at two or three workplaces, an area of 40 m2 is sufficient.
Also think in advance about the availability and placement of administrative staff and the need for bathroom equipment. Do not forget about the need for water supply and sewerage, proper lighting, and ventilation. The premises must comply with fire safety requirements and sanitary standards prescribed in SanPiN 2.1.2.2631-10.
Registration of hairdressing salons
Before starting work, you need to register an individual entrepreneur or create an LLC, decide on the form of taxation, and create a bank account. You should also purchase a cash register and register it with the Federal Tax Service. The preparation of accounting and tax reports can be outsourced.
After settling formalities with the tax office, you can notify Rospotrebnadzor about the opening of a new enterprise, having first collected a package of necessary papers.
What documents are needed to open a hairdressing salon?
Rospotrebnadzor will ask you to write an application, present a passport, a certificate of registration of an individual entrepreneur or an extract from the Unified State Register of Legal Entities, a lease agreement and documents for a cash register. You do not need a license for this type of work, but the conclusion of the SES and permission from the fire inspection are required.
According to the Decree of the State Standard of the Russian Federation dated June 24, 2002 No. 46, mandatory certification of hairdressers has been abolished, but it is still desirable that the masters have certificates. They can be obtained on a voluntary basis after completing a three-month course. Hairdressers must also have medical records.
In the process of further work, the set of papers will grow: contracts for waste disposal, for disinfection, for sharpening instruments, for dry cleaning, health and safety magazines, records of disinfectants, accounting documentation. However, it is better to entrust accounting issues to professionals, for example, use the service.
What equipment do you need for a hairdresser?
Equipment, equipment, tools, consumables - their list may vary depending on the format of the enterprise. We will try to highlight the main thing to make it possible to calculate initial and monthly costs.
Stationary equipment and tools
To work as a hairdresser you need at least:
- adjustable chair;
- dressing table with mirror;
- hair wash;
- storage system (rack, shelves, drawers);
- tools (clipper, scissors, combs, sprayers, hair dryer, etc.);
- related equipment (cups, clamps, brushes, curlers, etc.);
- workwear.
Consumables
Consumables include:
- perfumes (shampoo, balm, lotion);
- hair dye;
- disposable items (gloves, napkins, foil);
- disinfectant solution
Additional equipment
Additional equipment of the workspace is aimed at creating a pleasant and relaxing atmosphere for clients. At a minimum, these are waiting chairs. If available - TV, coffee machine, aquarium, etc. In the absence of free finances, they are limited to a selection of magazines.
Staff
A lot depends on the skills and qualifications of the hairdresser. Clients are ready to come from afar to see a good master. Satisfied with the result, they bring their family and friends. Therefore, it is important that clients like both the process and the result.
Even for a small hall, it is advisable to have at least two masters on staff. In addition, someone must do administrative work, do accounting, and do cleaning. Most often, at first, the owner takes on administrative functions and hires a cleaner on a part-time and part-time basis. As for accounting issues, if you have the necessary knowledge, the owner can deal with them independently, or use.
Advertising and promotion
In order for new people to enter the salon, it must be clearly visible. That is, you need a bright and clear sign on the building itself and, possibly, additional posters and signs in other places. You can also attract new customers through the media.
How much does it cost to open an economy class hair salon?
We deliberately omitted the stage of drawing up a business plan and placed the cost calculation at the very end of the article. We offer you a calculation for a small economy class hall with an area of 40 m2 with 2 workplaces in a residential area of a city with a population of one million. Details such as a list of equipment, tools and consumables are not provided.
| One-time costs, rub. | |
| Business registration | 5000-10000 |
| Repair and interior decoration | 80000-100000 |
| Obtaining Permits | 10000-15000 |
| Equipment | 80000-100000 |
| Tools and equipment | 20000-30000 |
| Furniture and auxiliary equipment | 50000-60000 |
| Initial investment in advertising | 80000-100000 |
| Total initial costs: | 325000-415000 |
| Monthly costs, rub. | |
| Rent | 40000-50000 |
| Salary, including deductions | 90000-120000 |
| Consumables | 6000-7000 |
| Maintenance of the premises | 5000-6000 |
| Third-party services (tool sharpening, dry cleaning, accounting, etc.) | 9000-12000 |
| Taxes | 10000-20000 |
| Advertising | 10000-15000 |
| Total monthly costs: | 170000-230000 |
The hairdressing business is quite profitable, does not require large investments, licensing, collecting an extensive list of permits, and is not afraid of competition. Therefore, opening a hairdresser is a very successful and feasible idea.
Before opening a hairdressing salon, decide on the format of the future establishment. It could be:
- Economy category hairdresser offering budget services. Such establishments are usually designed for 1-2 chairs and are located in residential areas.
- A mid-level salon offering a wider range of hairdressing services, nail services, some.
- An elite establishment providing first-class hairdressing services. In such salons they practice an individual approach to the clientele. The staff employs highly qualified craftsmen and has its own image makers and stylists. Such establishments are usually located in the city center and are designed for clients with high incomes.
Despite the fact that the potential profit of prestigious salons is quite large, such establishments are not always profitable (more details). Firstly, the high cost of rent affects it. Secondly, given certain market conditions and economic parameters, such services may not be in demand. Experts in the salon business believe that the most viable and reliable project is opening an economy category establishment.
Choosing a concept, drawing up a basic set of services
The goal of this project will be to create an economy establishment designed for 2-3 places. Let's figure out what it takes to open a hairdressing salon of this type. First you need to decide on a basic set of services. For our establishment it will be:
- simple and fashionable haircuts;
- hairstyles and styling;
- hair care treatments;
- perm;
- coloring;
- shaving.
Gradually the list of services can be expanded.
Registration of a hairdressing business
You can register a hairdressing salon as an (individual entrepreneur) or a legal entity (). The first option is preferable because:
- The level of responsibility of an individual entrepreneur is lower than that of an LLC, but the opportunities are approximately the same.
- To register an LLC, you need to have an authorized capital, so opening a hairdressing salon from scratch will not be possible. You will also need to draw up constituent documents, make a round seal, open an account, and arrange other attributes required for legal entities.
- The establishment provides services to individuals.
- Individual entrepreneurs pay less taxes and keep accounting records using a simplified scheme.
In fact, an LLC for a hairdressing salon is beneficial only if the founders of the establishment are several people.
for salon business:
- 93.02 – and hairdressing salons. This category includes styling, cutting, trimming, coloring and tinting, curling and straightening, shampooing, shaving, hair trimming, pedicure, makeup, manicure, etc.
- 52.33 – and also 52.13 – retail sale of other types in non-specialized outlets. The specified codes will be needed if the establishment sells hair/skin care products;
- 85.14 – other health activities, as well as 93.04 – physical education/recreational activities. These codes are needed if you are going to add a massage room to the establishment, offer weight loss services, etc.
Choosing a taxation system for hairdressing
Individual entrepreneurs can voluntarily choose the simplified tax system or UTII, or switch to PSN. It is advisable to decide on the tax system before opening a hairdressing salon, since it will be possible to change it only from the next calendar year.
It is usually profitable for hair salons to work under the UTII scheme. But if you expect that your establishment will bring in over 900 thousand rubles annually, it is advisable to purchase a patent. To calculate its cost, the planned annual income should be multiplied by 6%. Thus, for Moscow, the price of a one-year patent in this segment will be 54 thousand rubles. PSN is allowed to be used only by individual entrepreneurs. The average number of employees during the reporting period should not exceed 15 people.
What permits are needed to open a hairdressing salon?
To run a hairdressing business you do not need to obtain a license. But you should obtain a sanitary and epidemiological certificate for public utility services. Let's figure out what is needed to open a hairdressing salon from the permitting documentation:
- Rospotrebnadzor is notified that you have started a business activity. This must be done before the establishment opens.
- The premises, equipment and conditions in the cabin must comply with SanPiN 2.1.2.2631-10. Rospotrebnadzor monitors compliance with these requirements.
- The premises must meet all fire safety requirements.
- Hairdressers must have health certificates.
It is advisable for owners to complete voluntary certification. This procedure confirms the safety of the services provided in the establishment and their compliance with all standards/norms.
What are the requirements for a hairdressing salon?
Choosing premises for a future hairdressing salon is a very important stage that directly affects the profitability of the establishment. It is recommended to open an economy category salon in residential areas. When selecting a premises, you should pay attention to its compliance with fire and sanitary standards, the presence of connected communications.
1 place must have at least 6 m2 of space. Before opening a hairdressing salon, you will need to equip a waiting area, a staff room, and a bathroom. After carrying out simple calculations, we find that the minimum area of the room should be about 40 m2. It should be noted that it is prohibited to place a hairdresser in residential apartments. The exception is cases when the apartment is transferred to non-residential use.
When creating a technological project, it is necessary to calculate and plan all of the above zones. Based on this document, a communications project is being developed, which includes ventilation, water, sewerage, and electricity. Then they create a design project. Usually, the owner of the establishment has to make repairs in the selected premises. Carefully select a construction team and carefully read the contract agreement. After all, the success of a business will largely depend on the quality of the establishment’s design.
What equipment will you need?
To open a small salon you will need some equipment. But all equipment must be of high quality. It is advisable to purchase professional equipment designed for use in salons. Household analogues quickly fail, unable to withstand significant loads. So, what is needed for an economy hairdressing salon:
- Tools: scissors, combs, razors, curlers, clamps;
- Devices and equipment: dryers, hair dryers, hair clippers. The establishment is equipped with 1 sink with a chair. They also buy hairdressing chairs equipped with a hydraulic mechanism, according to the number of jobs;
- Furniture and items: bedside tables, sofa, mirrors, cabinets (for clothes and cosmetics), coffee table, chairs/armchairs for the hall, computer desk, hanger;
- Textiles – capes, towels, napkins, workwear/uniforms for staff;
- Computer for the administrator's workstation;
- Consumables, cosmetics.
You can select turnkey equipment for your salon by contacting a company that specializes in equipping hairdressing salons. A more complex, but cheaper option is to independently select all the necessary products in. Perhaps you can get a job at the employment service. This will greatly simplify the start of your business. Moreover, grants are allocated to businesses in the service sector much more readily than to a retail outlet.
Recruitment
The staff of a small hairdressing salon consists of:
- Administrator;
- An accountant working under an outsourcing scheme or on a part-time basis;
- 3-4 foremen who work in shifts.
Obviously, the staff needs to be fully staffed before opening a hairdressing salon. The success of the business will largely depend on the professionalism and friendliness of the craftsmen. There is no universal scheme for finding good personnel. You can choose young professionals who are striving to improve, or you can choose experienced hairdressers with an established clientele. The latter will most likely ask for a higher salary.
To search, you can use the Internet, specialized publications, or rely on recommendations. Typically, a hairdresser's earnings are up to 40% of the proceeds. Labor relations are formalized with employees. It is important to check the availability of health certificates. It should be borne in mind that most clients strive to be serviced by a certain master. If a hairdresser is fired, be prepared for the establishment to lose some clients. Therefore, initially aim for long-term and mutually beneficial cooperation with masters.