The owner of a chain of pavilions with inexpensive Japanese food, Alexander Zhukovsky, told how his business functions and how new fashionable food is beginning to crowd out the usual sushi and rolls. Based on materials from: www.business.ngs.ru
Alexander created a new format of catering establishments in Novosibirsk - a network of pavilions selling Japanese take-out food. In the interview, the businessman talks about how he managed to bring people closer to rolls, how much can be earned from the love of “Japanese food” and what to sell in the future, when the public is already tired of sushi and rolls. Alexander, how did you come up with the idea of selling Japanese food essentially in a fast food format - like shawarma and hot dogs? I came across the idea when I was on vacation in Thailand and decided why not organize the same thing here. The main idea was to combine the production and sale of takeaway rolls in one place. This format has its advantages. Firstly, this allows you to significantly save on rent, security, waiters, and therefore reduces the cost of the final product without losing its quality. Secondly, you always get a fresh product, and this is very important in Japanese cuisine (try eating a 2-day old roll). And thirdly, on-site production allows you to quickly respond to changes in demand - if a certain dish sells better, therefore, more of it can be made. The first such point that we opened in the shopping center, as they say, “shot”. We occupied only a few square meters, but sales were very high. The most important thing is that then we managed to form a good team, which set the level for the development of the entire network. The conclusion we have made is that this format allows us to attract not only existing lovers of Japanese cuisine to Japanese cuisine, but also those who, for some reason, including financial ones, never visit cafes and restaurants serving Japanese food. What is the markup level at your locations? The average markup in our pavilions is set at 130%. For public catering this is very little. In the same restaurants, the popular Philadelphia roll will have a markup of at least 250%. Of course, we can sell a little more expensive, but our task is to make the product more accessible to the masses. Relatively speaking, so that a grandmother who goes grocery shopping can visit our point and buy herself a portion of inexpensive rolls. And I believe that it will no longer be possible to trade cheaper - to do this you need to save on raw materials, which will naturally affect the quality of the finished product. And the consumer already understands a lot about Japanese cuisine and reacts quickly to any changes.
Approximate daily turnover of a retail outlet selling Japanese takeaway food: Average bill - 300 rubles. Number of purchases per day - from 100 units. TOTAL: from 30,000 rub. per day or from 900,000 rub. per month.
But what about competitors who can offer even lower prices: the same supermarkets and delivery services? As for supermarkets, I don’t see any obvious competition from them. Agree, what has been lying on the display window for who knows how many days does not inspire much confidence in the consumer. People understand that this dish is consumed fresh, made right now. Delivery services also have disadvantages. One of the main ones is the minimum amount, after which the order will be delivered to you free of charge, otherwise there is no need to talk about any benefit. Plus, it is unknown in which “basement” these rolls are produced. It’s one thing if it’s a well-known company in the city, it’s quite another thing if it’s constantly changing and disappearing delivery services, in which products are produced by someone who doesn’t know and from what they don’t know. I am sure that our key advantage is that we prepare dishes virtually in front of the buyer. In the near future, we will put up display cases on which the fish and seafood from which we produce dishes will be laid out, as is customary in classic sushi bars. What is the amount of investment to open one such outlet? The equipment alone at our location costs about 1.7 million rubles. We rent a pavilion, but if we built it, the costs would be several times higher. Of course, you can save on a lot. I have seen retail outlets that cost 200 thousand rubles. True, they closed relatively quickly. This is only better for us - let the consumer have something to compare with. Approximate investments for opening a turnkey Japanese cuisine pavilion:
- Purchase and installation of a pavilion - from 500 thousand rubles.
- Connection of communications (water, electricity, sewerage) - from 200 thousand rubles.
- Kitchen and refrigeration equipment - from 400 thousand rubles.
- Trade equipment - from 100 thousand rubles.
- Business registration, project approval, permitting documentation - from 50 thousand rubles.
- Purchase of raw materials and ingredients - from 100 thousand rubles.
- Personnel training - from 50 thousand rubles.
- Advertising - from 30 thousand rubles.
- Other expenses - from 100 thousand rubles.
TOTAL: RUB 1,530,000 Just 10 years ago, sushi and rolls were almost an elite product, but today they are sold on city streets as ordinary fast food. Where will this segment of public catering develop next? I believe that rolls are a dead-end direction in which there is nowhere to develop. There are already three types of enterprises in this area: cafes, delivery and pavilions - what else can you come up with? In my opinion, those entrepreneurs who focus on expanding the cuisine of Southeast Asia as a whole have great prospects. For example, we are selling more and more noodles. Of course, we had to work hard and even invest some money to bring its quality to perfection. But now this dish is in high demand among our customers. Sushi and rolls are a snack; you can’t have a full meal with them. But noodles, meat in sauce, fried chicken are normal food for every day. Moreover, the food is very varied, since there are a lot of food options here. The time will come when Asian eateries, with small halls designed for take-out sales, will become popular here, as in the West. Such places will sell a lot of delicious and inexpensive freshly prepared food that you can buy on the way home or to eat at work. This is where there really is room for improvement.
Competition in the field of affordable exotic food is extremely high, but still new outlets specializing in Japanese and Pan-Asian cuisine in the “take away” format are opening with stubborn regularity. People order sushi for their office, so as not to waste time on lunch in the nearest cafe, for home, so as not to cook dinner, for holidays or romantic evenings - to pamper guests or their beloved girlfriend. In short, any type of food, being a necessity, will always find its consumer.
When ordering sushi online or by phone, you don’t have to wait for a table in the restaurant to become available and for the chef to prepare the requested dish. Therefore, the demand for these services continues to remain consistently high, and a beginner who correctly presents himself as a consumer can count on not immediate, but impressive profits.
Before you start
There are two options for starting your own delivery business in the “take away” format. The first is to sign an agreement with an existing restaurant serving Asian or Japanese cuisine and offer their products to customers. Many food establishments do not offer delivery, as this means additional costs for courier labor and vehicle maintenance. Therefore, cooperation with you will be beneficial for them. This option is the most economical for you, especially if you already have a personal car - then you will only need to purchase a portable refrigerator. And, of course, you need to be meticulous in choosing a supplier. It must produce high-quality products and, as a bonus, already have a good reputation among consumers.
Another option is a delivery service with its own production workshop. Its opening will require more significant costs, but it will bring greater profits. In addition, you will be able to monitor the production process at all stages - from the purchase of “raw materials” to the packaging of sushi for delivery and, thus, be completely confident in the quality of the product. It is this option that we will consider in this article.
Documents and licenses
It is necessary to submit documents to the tax department to register a legal entity - in this case, individual entrepreneurship is best suited. The list of documents required for registration of an individual entrepreneur includes an application of sample P21001, the applicant’s passport and his TIN, as well as a receipt for payment of the state duty (800 rubles). The most convenient tax payment scheme for this type of business is a simplified taxation system, in which the entrepreneur pays either 6% on income or 15% on income that decreases by the amount of income (the latter is suitable if you are still going to engage in resale).
It is not necessary to obtain licenses from the sanitary and epidemiological station and the fire service, but it is necessary that the premises fully comply with all the requirements of these departments - this will save you from problems that may arise if their representative comes to your workshop with an inspection.
Location and rental
The territorial location when choosing a premises in your case does not affect the profit, as well as the walking distance of the stop and the frequency of traffic - after all, it is not your clients who will come to you, but you to them.. The main thing is that from here it is possible to get to remote areas of the city during the time specified in the delivery advertisement.
The recommended room area is 25-30 square meters. The point should include a preparation workshop (about 12 square meters), a utility room and a bathroom (8 and 2 square meters, respectively) and an unloading and loading area (8 square meters). The rental price varies from 15,000 to 50,000 (in ascending order from medium-sized cities to megacities and the capital).
As mentioned above, it is necessary to bring the premises into compliance with the standards required by the SES (separate sinks for dishes and hands, the presence of a hood in the production workshop, the impossibility of locating a factory building) and fire protection (availability of a fire evacuation plan and emergency exits, fire extinguishers at entrance to the room). Additional costs for this may amount to about 10,000 rubles. General renovation of the premises and the purchase of necessary furniture can cost you up to 300,000 rubles.
Equipment
The average cost of a complete set of equipment for a sushi delivery service is about 70-80,000 rubles. This includes an electric stove (15-25,000 rubles), a microwave oven (8,000 rubles), a refrigerator (20,000 rubles), a deep fryer (5,000 rubles), a rice cooker or multicooker (20,000 rubles) and a hood required by SES requirements (10 000 rubles) and various kitchen utensils. Do not give in to the temptation to skimp on quality and buy overly cheap equipment offered by dubious manufacturers - in this case, there is a risk that you will have to spend additional money on repairing or replacing devices that fail early.
Products
Separately, the attention of novice entrepreneurs should be focused on purchasing products for sushi production. Quality and freshness are of decisive importance here, since competition in the Asian fast food industry is fierce, and the consumer chooses those sellers whose products are the most delicious and do not cause digestive problems. Delivery services that bring their customers cold, weathered sushi with a token amount of fish and stale filling quickly earn a bad reputation and leave the market. The opposite example is that a customer makes an impulse order after seeing a flyer in their mailbox or following a contextual advertising link, and he likes the sushi you brought so much that he becomes your regular customer. It is this category of customers that brings most of the revenue to deliveries, so you should fight for every customer - therefore, any of your orders should be a masterpiece of Japanese cuisine.
Conduct a thorough analysis of proposals among suppliers. When purchasing a batch of sushi products for the first time, break the overall order into small batches and order several versions of each type of product from different suppliers to compare the quality - this way you can choose the most economically and qualitatively successful option.
Personnel
The ideal work schedule in your case is 24-hour delivery. Otherwise, profitability decreases by 2-4%. Based on this, your staff (cooks, couriers and operators) must be prepared to work in shifts, including at night.
The minimum list of workers required for the full functioning of the delivery service includes three cooks (salary - 20-30,000 rubles), three order-taking operators (15-25,000 rubles depending on the region) and three courier drivers (20-45,000 rubles). It is advisable to outsource accounting and security - this will cost you monthly 5,000 and 20,000 rubles, respectively.
The main distinguishing quality of your couriers and operators should be friendliness. Impolite and inattentive order takers, as well as unsmiling or rude couriers, usually discourage the buyer from using this delivery service again, even if he liked the product itself. And vice versa - if the operator reacts to every call sincerely, as if every customer is his long-awaited guest, then there is a high chance that you will want to call this number again.
As for chefs, there is probably no point in pointing out the obvious: they must be professionals. The products they produce must not only meet quality standards and be amazingly tasty, but also look beautiful. When deciding on an employment relationship with a particular chef, be sure to pay attention not only to the quality of his cooking and his attitude to occupational health. A hair stuck to the fish or a piece of plastic stuck in the filling will not add to your popularity.
Marketing
Promotion of a delivery service begins with the creation of a website (the simplest one will be developed for you for 10-15,000 rubles) and representation on social networks (at least on the super-popular VKontakte, but do not forget about Instagram, the number of adherents is now rapidly increasing). The site and the group should have easy navigation so that a potential buyer can fully appreciate the menu and special offers, and in the case of the site, also place an order online by simply clicking on the item they like. Ease of ordering is what determines an impulse purchase, and we have already discussed its importance above.
Also, to increase spontaneous orders, it is necessary to allocate funds for contextual advertising and SEO optimization. It will also be useful if a link to your site is displayed by search engines among the first few positions - this can also be achieved on a commercial basis.
Promotion of your delivery service can and should be taken to the offline environment. Advertising in transport and elevators, distributing leaflets with notifications of promotions or flyers entitling them to discounts, bonuses and free offers for regular customers, discounts for self-delivery of orders - these and numerous other marketing “tricks” will work to increase your profits.
Franchising
If you do not have the desire or ability to independently draw up a business plan for a project, or if you want to invest money in a guaranteed successful enterprise, then it makes sense to choose a franchise business, that is, acquire the right to use a trademark and business technologies of a well-known brand (for example, federal networks "Sushi WOK", "Sushi City" and "Sushi Shop"). In this case, the franchisee (that is, the buyer of the franchise receives the full support of his patron-franchisor - an already promoted brand that makes the business much more competitive, marketing technologies, advertising at the federal level, a ready-made menu with recipes from chefs, recommendations for choosing premises and production methods products, a ready-made business plan, franchisee training and staff training.
The scheme of cooperation with the franchisor is simple. You pay the owners of the trademark a one-time lump sum payment (in this area it is approximately 300-400,000 rubles), as well as a monthly payment (royalty), which is 2-6% of the profit. In return, you get a ready-made business plan and a much shorter return on investment.
Profitability
The price of an “entrance ticket” to the sushi delivery business starts from 1,000,000 rubles (for opening a point and purchasing everything necessary). Average annual costs, depending on the region, range from 5,000,0000 to 6,500,000 rubles (rent, purchase of products, staff wages, utility costs, gasoline, advertising promotion). The projected average annual income is 500-750,000 rubles. The profitability of this business is 20-25%.
Despite the fact that the delivery of Japanese cuisine has already established itself among entrepreneurs as not the most complex and fastest-paying type of business, it, like everywhere else, has its own nuances. Before you start work, you need to find a chef who knows all the intricacies of oriental cuisine, or train another. And only after that he can be allowed to work. Also, the most important thing is the polite staff. A polite operator who takes an order, a polite courier who must apologize if the order is delayed. These little things are very significant - without them it is simply impossible to occupy a decent market share.
So, we decided to start this type of business. First, you need to analyze the existing market, decide on the target audience, study competitors, decide on advertising and calculate costs.
Competition in the field of home delivery of Japanese food
Today it is unlikely that you will be able to find a Russian city in which there are no companies engaged in the delivery of Japanese food. Federal-level networks have already been formed that are engaged in this business. It will be difficult, but possible, to compete with them. A big plus in this matter can be various discounts, promotions and other bonuses that consumers love so much. But the main thing is to do your job efficiently, and then you will be able to survive in this niche.
In terms of popularity today, Japanese food can only be rivaled by pizza. Ours will show how profitable it is to open such an establishment.
- 55.52 “Supply of public catering products.”
For delivery activities, it is better to apply .
Target audience and effective advertising
The main consumers of Japanese cuisine in Russia are youth from 18 to 35 years old both sexes.
Looking ahead, it would be logical to highlight the issue of effective advertising here. Based on the type of target audience, it is recommended to advertise mainly on the Internet. In search engines and social networks. This is where, according to statistics, most consumers find Japanese food delivery companies.
But don’t forget about more traditional advertising methods: advertising in elevators, billboards, booklets and leaflets. The cost of attracting one client in this business is quite high, so every effort must be made to ensure that new clients become regular ones.
Services provided
The Japanese food delivery company will prepare sushi and rolls, since these are the dishes that are incredibly popular among young people today. You can order Japanese food to your home or office by phone or online. The company's couriers will deliver orders to customers at the specified address.
Particular attention should be paid to the breadth of the assortment. The client should always have the opportunity to try a new dish.
Selecting a room
When choosing a premises there should not be any particular difficulties, because clients will not visit it.
A room of 30 square meters is sufficient. m, which will contain:
- production workshop (12 sq. m);
- utility rooms (8 sq. m);
- bathroom (2 sq. m);
- space for loading and unloading (8 sq. m).
The cost of renting such premises will be 40-50 thousand rubles for Moscow and 15-30 thousand rubles for Russian regions. The cost of repairs and furniture can be up to 300 thousand rubles. In addition, it will be necessary to equip the premises in accordance with the standards of the Ministry of Emergency Situations and SES - costs of approximately 10 thousand rubles.
All about opening a fast food establishment with minimal investment:
Necessary equipment. Products for sushi and rolls
At first we will need the following equipment:
- rice cooker (or multicooker) - 8-10 thousand rubles;
- microwave oven - 6-8 thousand rubles;
- fridge. Can be purchased for 20 thousand rubles;
- stove (electric) - 14-22 thousand rubles;
- hood - 8-12 thousand rubles;
- deep fryer - 5 thousand rubles;
- scales - 2-3 thousand rubles.
In addition to the basic equipment, we will need: cutting boards, Japanese knives with single-sided sharpening, a sharpening stone for knives, frying pans and pots. Total equipment costs should not exceed 100-110 thousand rubles.
In order for things to improve over time, special attention should be paid to the quality of purchased products for Japanese cuisine. They must be supplied only from verified warehouses. Cooking from spoiled or low-quality products is not allowed. Fish should always be fresh. If you do not pay due attention to this, then customers may be dissatisfied with the quality of the final product and switch to the competitor’s side, and even worse, they may be poisoned.
Recruitment
The initial personnel should at a minimum consist of:
- three cooks (with a salary of 20-30 thousand rubles);
- three couriers-drivers (with a salary of 25-40 thousand rubles);
- three order processing managers (with a salary of 15-25 thousand rubles).
The salary level depends on the region.
It is necessary to hire couriers only with a personal car in order to exclude the purchase of a work car. Each full-time employee is required to have a medical book, the registration of which costs 2,000 rubles. Total personnel costs for the year will be in the region of 3.5-4 million rubles (including all deductions).
The selection and training of personnel must be taken seriously. It is important to train chefs (or hire smart ones) not only so that we end up with a high-quality product, but also so that customer orders are fulfilled as quickly as possible. After all, the less time from placing an order to its delivery, the happier the customer. Citizens do not like to wait long.
An operator accepting an order for Japanese food at home must be able to politely and clearly explain all the questions that the client has. And the courier needs to be neat and friendly. All these are little things and details, but taken together they acquire considerable weight.
Costs and profitability
The Sushi/Roll Delivery business pays off quickly, but only if taken seriously. Average annual costs will range from 5.5 million rubles. up to 6.5 million rubles (depending on the region). With the average cost of ordering Japanese food to your home (office) at 500-700 rubles and an average quantity of 35-40 orders per day, the monthly turnover will be approximately 550-750 thousand rubles. As a result, we get a profitability of 20-25%.
Conclusion
Today, the business of delivering Japanese cuisine is still an attractive niche for entrepreneurs with an entry threshold of less than one million rubles. The main thing in this business is to make sure that the client is satisfied and regularly uses the services. As mentioned earlier, it’s a good idea to regularly hold promotions and encourage the client in every possible way for choosing you. In addition, there is no need to skimp on the quality of raw materials and it is necessary to take a responsible approach to the selection of personnel.
If you don’t have enough money to open a business, you can attract an investor by explaining to him in detail your business plan for delivering sushi and rolls with all the cost patterns, planned revenue and payback. If this doesn’t work out, then you can always contact the bank to take out a loan for business development.
The popularity of Japanese cuisine is growing every day in all major cities of our country. The same situation is observed in other countries.
In America and Europe, almost every city has at least one Chinese or Japanese restaurant. And when you go to any large shopping center, you will probably find a sushi bar.
However, this niche has not yet been filled even in the most advanced and largest metropolitan areas. This means that this business is very profitable, especially if we are talking about such a direction as take-out sushi, the business plan of which will be presented in this article. But before we get started, let’s find out why the idea of opening such an establishment is still popular among entrepreneurs.
Reasons for popularity
Take-out sushi is inextricably linked with a sushi bar and is one of its varieties. Therefore, in this article we will use these concepts as synonyms. Now let's move on to the main reasons:
1. Easy to prepare dishes, most of which are prepared very quickly.
2. Not quite ordinary ingredients for cooking. Of course, they are all sold in supermarkets, but few people want to buy them separately and make something out of them. It is better to immediately buy a ready-made delicacy. Moreover, such pleasure is inexpensive.
3. High profitability (due to high markups). The cost of the simplest sushi starts from 5 rubles. In sushi bars and Japanese restaurants they sell them for at least 40 rubles.
Varieties
The peak of fashion for sushi bars came in the mid-2000s. Then the number of “Japanese” cafes, restaurants and sushi bars simply went off scale. However, despite the seeming oversaturation of the modern market, sushi restaurants are still popular, in demand and successfully compete with other establishments offering national cuisine.
Of course, most independent private bars have been ousted by powerful competitors - chain establishments. In some cities their number can exceed a hundred. Despite this, quite a lot of isolated points have survived, and all thanks to good service, good location and competent marketing strategies.
Japanese cuisine is so popular that some restaurants, due to high demand from customers, are forced to introduce corresponding dishes into their menus. True, these dishes cannot be considered truly Japanese, since most owners are not bothered by inviting a professional sushi chef to their staff.
The catering market also includes establishments with limited functionality. As a rule, they are located in shopping centers, and their main activity is take-out sushi. Even a novice entrepreneur can draw up a business plan for such an establishment. This is a very profitable business due to significant savings on staff salaries, rent, etc.
Basic costs
In terms of demand, Japanese cuisine can only be compared with Italian cuisine (pizza). Only a sushi bar will require less investment than a pizzeria. As mentioned above, Japanese cuisine consists mainly of cold snacks, so you can save a lot on equipment for preparing hot food.
Although these dishes may not be included in the menu at all. If you still need them, then at a minimum you will have to purchase cooking equipment (for example, a stove for miso soup) costing about $320-480.
A Japanese restaurant with 20-30 seats must be equipped with a rice cooker, a sushi case (a display case for storing dishes), thermoses for storing rice, a sushi making machine, dishes, refrigeration equipment, and special equipment. All this will cost $5000-6500.
Some entrepreneurs manage to get refrigeration equipment for free. Large suppliers, in particular those supplying restaurants with seafood, give their clients a similar bonus.
Business plan: sushi shop
A sushi bar is the best choice in terms of profitable rent. It occupies a small area: a restaurant with 50 seats will require only 150 sq. m. m. There are also smaller establishments. For example, a sushi bar with 30 seats will take 100 sq. m. The main thing is that it is located in a place with high traffic, near transport interchanges and various enterprises. The absence of competitors will also be important.
Number of employees
This point must be included in any business plan for a Japanese restaurant. The number of employees can be determined by analyzing the number of potential clients, menus and other services that will be provided. Minimum staff – 5 people. The calculation is quite simple: a kitchen worker (he does cleaning, washing dishes and other unskilled work), 2-3 waiters and one cook.
If you don’t understand cash registers and accounting, you’ll have to hire another specialist. A varied menu will increase the attractiveness of the establishment, but will require several chefs. It will also be necessary to ensure the simultaneous functioning of a cold and hot kitchen. Therefore, it is necessary to hire at least two sushi chefs. There should be enough waiters for fast and high-quality service throughout the entire area of the establishment.
If you plan to deliver food or sell sushi to go, your business plan will need to be reworked and adjusted. After all, you will need two additional employees: an order manager and a courier. With a small budget, try to take on more functions yourself or distribute them among staff. The main thing is that this does not affect the good performance of their main duties.
Personnel qualifications
When sushi bars were just starting out, their owners considered hiring a professional chef to be their main task. By any means necessary, they ensured that only masters from Japan themselves worked for them. The main reason was that other chefs could not adequately cope with the preparation of specific dishes.
You will learn what equipment you will need to open your own sushi bar. In what format can such an establishment be opened and how much money will be needed to start? We will also use a real example to tell you how to avoid difficulties when starting a business.
Good afternoon, dear readers!
Are you looking for a relevant idea for a catering business? Open your own sushi bar! The implementation of this idea has many formats. Choose the most suitable one and act!
With you is Alexandra Kadyntseva, financial expert of HeatherBober magazine. From the article you will learn how to open your own sushi bar, how much it costs and how to act so as not to go broke.
1. Sushi bar as a business idea - all the PROS and CONS
Sushi and other Japanese dishes are to the taste of Russian consumers. These restaurants are visited by thousands of customers every day; other users order rice and fish dishes to their home or office.
Sushi bars operate in different formats: market with delivery, restaurant, food court. The most promising option is different variations of fast food sushi with delicious dishes and fast service.
Pros of a business idea:
- high profitability;
- quick payback with proper marketing;
- relatively low starting investments;
- simple production technology;
- there is no need to rent a large area;
- stable demand for products.
Minuses:
- high competition;
- high rent;
- the difficulty of selecting qualified chefs for Japanese cuisine;
- seasonality - the peak demand for products occurs in the autumn and winter periods, with a slight decline observed in the spring-summer period.
2. Opening methods
There are several ways to open a sushi bar - on your own, using personal or borrowed funds from start-up capital, or through a franchise, that is, by joining an existing restaurant chain that is interested in expanding and opening new branches.
Let's look at the features of both methods.
On one's own
You yourself determine the format of the establishment, look for a location, enter into a lease agreement, hire staff, decorate the interior, and do advertising.
For a successful start and rapid achievement of profitability, you need a good business plan, competitor analysis, finance for the purchase of equipment and the initial purchase of products. It is advisable to have experience in starting a business and know production technology. You need a “safety cushion” - money for unexpected start-up expenses.
For more information about organizing sushi delivery yourself, watch the video:
By franchise
A franchise is your right to open an establishment under the leadership of the owners of a chain of sushi bars or restaurants that has already proven itself in the market. Such brands already have a recognizable name and a client audience. They are interested in expanding and training staff. By joining such a network, you will receive experience, specialist support and certain guarantees of success.
An example of a company providing franchising services in the restaurant industry is.
The brand is actively developing in the international and Russian markets, is well recognized, and has an effective management strategy. Joining the network is simple: choose the format of the institution that interests you, submit an application, sign an agreement and develop your business.
3. What types of sushi bar are there?
According to restaurant market experts, the current task of catering establishments is to turn going to a restaurant not into a luxury, but into a necessity. Sushi bars cope with this successfully. Several formats of such establishments are used all over the world, the purpose of which is to always be at hand so that a visitor can come in at any time, have a delicious meal, buy their favorite dishes for the road, or have them delivered to their home.
Thus, in addition to the classic restaurant, street, food court, island, and “sushi delivery” formats have appeared. Let's look at each of them in more detail.
Street with waiting area
This is a small room (up to 80 sq. meters) with two entrances, a contact counter for accepting orders, a waiting area and a kitchen. The establishment is focused on a menu with affordable prices, a simple assortment, and fast serving of dishes.
Fast service and delicious food are all that most visitors need
To start an establishment of this format, you will need about 1.8 million rubles. The projected average monthly profit for the year is 209,300 rubles with successful management and good advertising.
Food-Court with Kitchen Factory
A food court with a kitchen is a comfortable small restaurant or showcase with several tables on the territory of a shopping and entertainment center, where visitors order sushi and rolls. Its area does not exceed 30-50 square meters. meters. The structure has several seats, a contact counter for orders, and a kitchen.
Here you can have a snack or take your favorite treats with you
To start a food court you need an amount of 2.4 million rubles. According to forecasts, the average monthly net profit of the establishment for the first year will be 146,000 rubles.
Restaurant with seats and showcases
This is a full-fledged family restaurant with an area of 80-120 square meters, located both in the shopping center and in a separate room. The menu includes not only sushi, but also other Japanese dishes and seafood.
Japan's atmosphere and delicious food attract visitors all year round
The emphasis of the restaurant is a cozy atmosphere, high quality service, delicious original dishes. To start a business in this format, you will spend about 3.7 million rubles. Expected profit for the first year is 297,000 rubles. (monthly average).
Island with landing
This is a mini-zone with an area of 20-30 square meters. meters with a contact stand, a display case and several seats, as well as a small kitchen.
The purpose of the island is a food market, that is, the sale of ready-made dishes that customers take away or can taste on the spot, sitting at a small counter. The island is located in the passage areas of shopping centers.
Sushi island in the shopping center - an opportunity for visitors to refresh themselves without interrupting shopping and entertainment
The cost of opening the island will be approximately 1.5 million rubles. Expected profit: 290,000 rubles.
Home delivery
An establishment with a small area (up to 50 square meters), a contact desk, a sofa or armchairs for visitors waiting to order, and a kitchen area. Orientation - courier delivery of ready-made dishes throughout the city according to orders on the website.
With the most economical expenses at the start, you will spend 250,000 rubles on opening a “point”. With proper management of affairs, such a project reaches zero within 3-4 months of work.
4. How to open a sushi bar from scratch - a detailed guide
Opening your own business is a multi-stage work, consisting of market analysis, drawing up a plan, recruiting personnel, preparing a menu, searching for suppliers, and an advertising campaign.
Choose your sushi bar format and get started.
Step 1. Draw up a business plan
This is a step-by-step guide that shows everything related to launching a catering outlet: from the concept and rationale for its choice, to the list of menu items and marketing strategy. The plan includes a calculation part describing the starting and monthly expenses, the amount of the announced net profit, and the timing of reaching the break-even point.
Don't know how to write a business plan? There are many examples of ready-made plans for the restaurant industry on the Internet. Choose the one closest to your concept and adapt it to your tasks and goals.
Step 2. Register your business
To register a case, register as an individual entrepreneur. OKVED for decorating a sushi bar 56.10 - activities of restaurants and provision of food delivery services. Code 56.10.1 is suitable, relating to the activities of all forms of restaurant business (cafeterias, bars, restaurants), 53.30, 55.4, 55.52, which also regulate activities in the field of public catering.
The optimal tax system for sushi delivery is the simplified tax system or a simplified system. UTII is used to operate the restaurant. If you intend to operate both a restaurant and delivery, use both systems.
In addition to documents to open a business, you will need a license to sell alcohol (if you intend to sell it), permission from Rospotrebnadzor, a conclusion from the SES, and the fire service.
Step 3. Choose a room
The choice of premises is based on the format you use for your business. It is advisable to open a food court, island and street in a shopping center, in public places.
It is advisable to locate the restaurant in that part of the city where the shopping center is concentrated and there are a lot of people every day.
For sushi delivery, the territorial location of the establishment is not so important, since this form of business is associated with the operation of the website and the courier service.
The key factor in choosing a premises for rent is its compliance with fire regulations, SES requirements, safety regulations, and the cost of rent.
Having chosen a premises, try to negotiate with the landlord to reduce the rent for the first 2-3 months.
Many landlords will agree to a price reduction provided an advance payment equals the full monthly rental cost. When drawing up a lease agreement, reflect all the terms of cooperation so that you do not have to deal with an unexpected “change of mood” of the owner of the space.
Step 4. We purchase equipment
I will give an example of purchasing equipment for a small (50 sq. meters) sushi delivery, since among all formats, opening it requires the minimum starting capital:
| № | Type of equipment | Cost in rubles |
| 1 | Kitchen shelving, contact stand, sofa and table for waiting for orders | 50 000 |
| 2 | Fridge | 20 000 |
| 3 | Freezer | 15 000 |
| 4 | 2 rice cookers | 12 000 |
| 5 | Kitchen scales | 3 000 |
| 6 | Boxes, knives, dishes, small kitchen equipment | 15 000 |
| 7 | Computer + 1C database, video surveillance | 30 000 |
| Total: | 145 000 |
Step 5. Selecting personnel
To open a small sushi delivery service, you need a small staff of employees: 2 cooks, 2 dispatchers, 2 couriers. Personnel must have sanitary certificates and special clothing. Look for experienced chefs who know the techniques for preparing several types of sushi.
Table of monthly staff costs:
Step 6. Create a menu and purchase products
Ask your chefs to prepare all the types of sushi and rolls they know. Invite your friends or family members to choose the most delicious ones. The key to the success of any establishment is delicious cuisine, so you must be confident in the quality and taste of the dishes. As you gradually master the market and customer demand, you will add or remove some dishes from the list.
To organize uninterrupted supply, find 2-3 food suppliers. Constantly monitor the prices and range they offer. Suppliers compete with each other. To win in this competition, show them your competitors’ price lists, ask for discounts, check the quality of the products.
Step 7. Launch advertising and wait for clients
Make your own website where customers can view the menu, work schedule, book tables or order food at home. The main thing in online advertising for a sushi bar is spectacular photos of dishes and competent promotion in Yandex and Google.
To do this, you will need SEO optimization of the site: in your region, it should be located on the first page of search results so that customers can easily find you.
Having built up an audience, offer clients bonuses, discount cards, “compliments” from the chef, and closely monitor the quality of food and service.
Don’t know what to name the bar and what logo to come up with? Entrust this to professional designers. Among them there are many freelancers who are ready to offer several options at a price quite affordable for a novice entrepreneur.
5. How much does it cost?
Opening a small point for delivering sushi and rolls to your home will cost you 250,000 rubles including all start-up costs. This amount includes rent, cost of equipment, initial purchase of products, advertising, and hiring personnel.
To compare the costs of opening an island with franchised locations:
Add 400,000 rubles as a lump sum contribution to the total amount.
Opening a franchise is more expensive, but this method guarantees the success of the enterprise. Working as a franchise, you can easily overcome all the difficulties that await beginning restaurateurs.
6. Possible difficulties when opening a sushi bar
As a restaurateur starting from scratch, you risk facing the following difficulties:
- A weak advertising campaign that does not attract the desired number of customers.
- Ignorance of the market and competition.
- Difficulties in setting up smooth bar operation.
- Frequent changes of personnel, difficulties in attracting qualified specialists.
- Low quality of purchased products.
- Incorrect menu design.
- Difficulties with correct preparation of tax reporting documents.