How to open your own nail salon? Opening a manicure salon at home How to open a manicure studio

How to open a nail salon from scratch, what format to prefer and will this business be profitable? Such questions are of interest to every entrepreneur who has decided to carve out a niche in the beauty industry. To answer them, you need to figure out how much the business is in demand, what services are in greatest demand, and find out the specifics of opening and running it.

An entrepreneur, even at the planning stage, must find out how cost-effective and profitable the project will be. It should be noted that a nail salon is one of the most highly profitable activities, since even with a decrease in personal income, people do not stop taking care of and caring for themselves. The average profitability of a nail salon is 35%.

The level of income that the salon will generate depends on the chosen format. You can open:

Salon at home. Its advantage is that there is no need to rent premises, since the master travels to his clients or receives them at his home. But this is acceptable for masters who already have their own client base.
Neil bar. Such a salon consists of a small counter behind which there are specialists and several chairs for clients. It is best to locate a mini-studio in shopping centers - there are quite a large number of potential clients there. This format is the least expensive.
Separate office. To open a salon of this type, you will need to rent a separate room. The advantages of the office are the ability to provide clients with a wider range of services and the sale of body care products.
Nail design studio. It is an analogue of a beauty salon, but provides exclusively manicure services.
Full salon. In it, the client can receive a whole range of services - the client can get his hair done, attend a spa treatment, and so on.

What does it take to open a nail salon?

Before solving organizational and legal issues, you should find out how in demand this business is and whether the salon will be competitive. Most women prefer to get their nails done in a salon, so there are no problems with clients, but the level of competition in this business is very high. To win the trust of clients, you will need to hire craftsmen who perform quality work, and this should be done at the stage of registering a business.

A nail salon is a business, the opening and running of which is fraught with certain difficulties and requires the investment of considerable funds. In order for the enterprise not to become unprofitable, but to generate steadily increasing income, it is necessary to draw up a detailed and competent business plan, which will reflect the amounts of initial and current investments, the level of expected income, calculate risks and describe ways to obtain additional profit.

Business plan

The business plan for a beauty salon should describe in as much detail as possible each step of registration, opening and running of activities, in particular:

Studying the state of the services market - how in demand the business is, how strong is the competition.
Assessing your own capabilities, choosing a salon format - having decided on this, you can calculate the amount of necessary investment.
Registration of the salon with government agencies and obtaining documentation permitting activities.
Drawing up marketing and financial plans.
Risk assessment - here the reasons that may affect the decrease in income and options for dealing with them are indicated.

Step-by-step instruction

To open a nail salon on your own, you need to register with the tax office as an individual entrepreneur or obtain the status of a legal entity (LLC) and decide on the taxation system. After receiving the documents, you should decide on a place for the salon and obtain permits from the fire inspectorate and Rospotrebnadzor.

Selection of premises

Depending on the format, a nail salon can be located:

in the apartment or house of a craftsman - this option is suitable for craftsmen working independently;
in shopping centers - this is true for small “islands” that are very popular;
in a beauty salon - here you can open your own office by renting space;
in a separate building - here it is advisable to open a salon with a wide range of services.

When choosing a premises, you should take into account the requirements that state inspections impose on it - each employee must have at least 6 square meters of space and the premises must be equipped with communications. The premises also need to be renovated - the design of the salon should attract customers, so you shouldn’t waste money on decoration.

Equipment and materials

Particular attention should be paid to the choice of furniture - it must match the design of the room, be comfortable and practical. In addition, it must be made of materials that can be sanitized. For furniture you will need:

Comfortable chairs and sofas for craftsmen and clients.
Safe for storing funds and documentation.
Rack.
Desks - one for each employee.
Hangers or wardrobe.
TV for customers waiting in line.

It is also necessary to purchase a minimum set of equipment - a manicure set, a Fraser, baths, brushes, a UV lamp, a sterilizer, a paraffin heater. If finances allow, the range of equipment can be expanded at your discretion. You will also need to purchase materials - various types of varnishes, removers, caring cosmetics, acrylic/gel, consumables (towels, napkins, gloves, etc.).

Recruitment

If the entrepreneur himself is not a manicurist, he will need to hire workers. When selecting candidates, you should pay attention to those applicants who have significant work experience and have received awards in this field for winning competitions. You should not hire workers who smoke - often clients refuse services if the specialist has an unpleasant odor. As a rule, employees receive 50% of the money they earn, and the other half of the money remains with the businessman. To save money, an entrepreneur can perform the duties of a cleaner, accountant, or administrator himself.

You can find employees through a recruitment agency by posting advertisements on thematic resources and on social networks. You can also simply “lure” an employee from another nail salon, providing him with more favorable working conditions and high wages.

Marketing

distribute and place leaflets in mailboxes;
place advertisements in the media;
create salon groups on popular social networks;
place an attractive sign above the entrance;
create a beautifully designed website for the salon.

An excellent way of PR is to hold various sweepstakes and promotions. For regular customers, it is worth developing a system of discounts and other loyalty programs. Working professionals can also do good advertising for a salon by taking part in manicure competitions and winning them. In the first months of operation, the advertising campaign should be as active as possible. In the future, when the salon develops a reputation, the main source of advertising will be word of mouth - clients themselves will tell their friends about the nail salon.

The average cost of opening a nail salon consists of the initial and monthly investments. Initial expenses include:

Documentation of activities - from 5,000 rubles;
rental and renovation of premises - from 100,000;
purchase of equipment and materials - from 150,000;
advertising - from 25,000.

Current expenses consist of:

monthly rent - individually, depending on the region;
payment of tax deductions and utility bills - from 10,000;
wage payments - at least 15,000 for each master;
advertising fees - from 5,000;
purchase of additional equipment and materials - from 15,000.

Accordingly, the average cost of opening a salon is 310,000 rubles, to this amount it is necessary to add employee salaries and rent. A month, a nail salon brings its owner a profit of 200,000 rubles or more, of which at least 60,000 is net profit.

A nail salon is a profitable and fairly stable type of business that does not require large financial investments at the initial stage. In order for it to generate steadily growing income, it is necessary to provide clients with exceptionally high-quality services, hire responsible and experienced workers, and monitor compliance with sanitary and hygienic standards.

From this article you will learn:

Is it profitable to open a manicure salon today and where to start?
What is needed to open a manicure salon, equipment, furniture and documents

Hands are always visible, so you need to take care of them. Manicure for a modern woman is not just a hygiene procedure, but also a way to make herself beautiful. Gradually, men are beginning to realize the need for neat, well-groomed hands; there are more and more clients of the stronger sex in manicure salons. Therefore, many businessmen are interested in the question of how to open a manicure salon, because this is not only a promising, but also a completely reliable business.

Is it profitable to open a manicure salon?

The beauty industry and cosmetology are actively developing. Nail service is one of the most promising areas in the beauty industry. Women always care about their own attractiveness, but now men have also become interested in hand care.

Both large beauty salons and individual offices providing nail art and nail services operate on the same principle, differing only in specialization. Often, former employees of beauty salons, having gained experience and sufficient skill, open their own manicure salons.

If you build business processes correctly, a nail salon can become a very profitable and competitive enterprise. Many similar success stories can be found in both Russian and world practice. Mini nail salons and small manicure salons with up to 10 employees operate quite successfully in many countries around the world, bringing good income to their owners.

Experts often compare nail salons to coffee shops. You can drink a good cup of coffee in any restaurant or cafe, but if you are a coffee gourmet and want to try different unusual types of drink, branded additives, and appreciate the barista’s skill, then a small cozy coffee shop is more suitable for you.

When planning to open your own business, you always need to study in detail all the advantages, disadvantages and specifics of the chosen activity. So, manicure salons have the following advantages:

this type of business is always relevant;
there is a stable demand for manicures;
starting investments are relatively small;
the range of services provided can be expanded;
A manicure room can be equipped both in an office or studio, and at home.

Features of the work of nail salons are:

in great competition;
depending on the qualifications of the master (an incompetent worker scares away clients and spoils the reputation of the manicure salon);
The reason is that demand peaks before the holidays.

Correct pricing policy is the key to the success of a manicure studio or office. Its effect can be enhanced through promotions.

Residents of surrounding houses and neighborhoods are the main target audience of a manicure salon, especially if it has opened recently. These people find it very convenient to receive services in their area. Advertising such an office is simple and not at all expensive: you can print a small edition of booklets and distribute them to the mailboxes of nearby residential buildings. The owner or administrator of a manicure salon, as the most interested in promoting the business, can become the first model demonstrating the work of the masters.

By opening a manicure salon, even a small one, in a densely populated area, you can count on a constant influx of visitors. An express service of complete hand cleaning in a short time would be appropriate and in demand.

There is no need to immediately invest a lot of money in purchasing expensive equipment. To begin with, it will be enough to equip three workplaces for craftsmen.

Of course, nail service as a type of business also has its disadvantages:

As a rule, in the beauty industry, the consumer focuses not on the salon itself, but on a specific specialist. Having lost a qualified employee, the owner of the company risks being left without part of the permanent client base.
In nail services, compliance with sanitary and hygienic standards is extremely important. The manager will have to carefully monitor compliance with discipline and standards by all employees.
There are a lot of manicure salons, and new ones are opening every day, the competition is not weakening. To maintain leadership in this market niche, you have to constantly expand the range of services, monitor innovations, regularly improve the skills of craftsmen and purchase only high-quality consumables.

How to open a manicure salon from scratch and where to start

In any field of activity, including nail service, professional experience is important. Strong motivation is no less important - without it it is impossible to open your own business. Fashionable personal growth trainings and webinars can inspire you for a short time and give you some ideas, but in order for your manicure salon to start making its first profit, you will have to work hard.

In principle, the authors of the trainings will not say anything revolutionary new - all the basic rules for establishing a successful business have already been invented and tested many times in practice. The main thing for a novice entrepreneur is to actively study and gain experience and knowledge. Therefore, if you are planning to open your own nail salon or beauty salon, start by mastering the required skills and qualifications.

You can start learning right at home. Any girl has basic knowledge of nail care. You will need to hone your technical skills and accumulate more knowledge in this area. On the Internet you can find many articles about manicure, nail art and hand care, including training videos that show various techniques. Interesting nail design ideas can be sketched in a special album.

Before opening a manicure salon, you need to figure out what equipment and tools you will need for the job. However, borrowing money or taking out loans to purchase expensive equipment is a risky move: if it suddenly turns out that you don’t like nail service and manicure is not your calling, then you will still have to pay off the debts, and the money will be thrown away. Therefore, assemble a set of equipment that will give you the opportunity to open a manicure salon without serious losses.

Before starting your own business, work for some time as a private manicurist to gain experience and a portfolio, and learn the specifics of the activity. This can be done at home. You have to learn:

interact with clients (this requires certain skills);
calculate the amount of consumables so that they are enough for uninterrupted customer service;
manage yourself and your working time, and then control the work of other people.

By working from home, you will not only get better at it, but you will also be able to accumulate start-up capital in order to later open a full-fledged manicure salon.

To promote yourself as a specialist, use social networks and do not neglect word of mouth. Such self-promotion is free and will allow you to attract the first visitors to your future manicure salon.

When you realize that the format of working from home is too small for you and you want something on a larger scale, draw up a business plan: it’s time to open a manicure salon. Do not immediately set your sights on a large enterprise and treat the preparation of a business program with all responsibility. Focus on ready-made samples of business plans for nail salons, for example, this one:

What kind of nail salon do you want to open?

First, let's decide on the format of the nail service enterprise:

Mini salon– a small nail service studio with a wide range of services. Its main feature is the presence of professionals on its staff and the active use of innovative techniques.
Mono salon– a highly specialized manicure salon where certain procedures are performed (nail design, for example), but other services are not provided. It can also be very advanced technologically, but due to the small range of services, such manicure salons have fewer clients than mini-salons.

Mini nail salons come in several varieties:

Classic nail salon– the most common type of enterprise providing nail services. The emphasis is usually on the name of the famous artist or brand.
A manicure salon can be opened on the territory of the fitness center, massage studio or beauty salon, It is enough to rent a small room from them. The salon's clients will use the services of a manicure salon (although this will limit the flow of clients, and it will be quite difficult to attract new ones).
Nail design studio that specializes not on care procedures, but on nail design using various painting and coating techniques. To position a nail salon or office as a nail art studio, it is necessary to have full-time masters with the required level of qualifications and artistic taste. It is not so easy to find such specialists, and the cost of their labor is high.
A nail bar in the form of a separate island on the territory of a shopping and entertainment center. This is a truncated version of a nail salon, designed for visitors to large shopping centers who may want to get a manicure, even if they didn’t go to the shopping center for that and didn’t plan any procedures. Opening such an establishment is the easiest and cheapest. The problem is that it is impossible to comply with all the requirements for hygienic treatment of tools in a nail bar, and for some clients this is critical.

Pay attention to unusual types of nail salons:

Nail bar located in a cafe or restaurant. Designed for women who come with a spouse or companion and can have time to get a manicure while the waiter brings their order.
Mobile manicure salon – at home. It may cover one of the services offered or an entire area.

The following business strategy is becoming increasingly popular: open a nail salon, studio or office as part of a franchise. Large chains of salons, of which there are at least one and a half dozen in Russia today, willingly offer this type of cooperation.

When choosing a format for your future enterprise in the field of nail services, first of all, focus on the state of the market in the target region, the amount of start-up capital, your own preferences and professional experience.

Is it possible to open a manicure salon without an individual entrepreneur?

There is a clear answer to this: “Yes, you can, but only if you work for yourself, receiving clients at home.” It is indeed better for novice professionals to engage in freelancing and gain experience than to immediately rush into renting an office, opening an individual entrepreneur and other difficulties. First, develop your base of regular customers, and then you can open a business.

When you realize that you are able to serve a larger number of clients and are ready to expand the scale of your activities, begin to study the question of how to open your own manicure salon.

Keep in mind that for small offices and nail service studios, the legal form of an individual entrepreneur is more suitable than an LLC:

An individual entrepreneur is not required to have an accountant on staff.
The owner of the company can dispose of profits at his own discretion.

Comparison parameter	IP	OOO
Status	An individual who has created his own business	Entity
Material liability	The individual entrepreneur does not have separate property and is responsible with all his own funds	Financial responsibility lies with the general director
Required number of founders	One man	Several co-founders
Profit management	The owner of the individual entrepreneur manages all income from the business and can withdraw money from the account at will	The co-founders of the LLC dispose only of interest from the company’s quarterly income minus personal income tax
Social insurance contributions	In any case, the individual entrepreneur makes insurance contributions to the Pension Fund of the Russian Federation, even without making a profit	The LLC makes contributions to the funds from the salaries of its employees. When activities are suspended, deductions also cease

You can register an individual entrepreneur to open a nail salon either at the tax office or at the multifunctional public services center. The fee will be 800 rubles.

Then you will need to choose a tax system: patent, UTII or simplified tax system. In the simplified tax system, the tax base is 6% of the company’s total profit, in UTII this value is fixed (this is one of the advantages of this system), and in the patent system, the entrepreneur pays for the patent for a certain period (from a month to a year). When choosing a suitable system, take into account the region where you are opening your manicure salon, the nature of payments (cash or non-cash) and other factors. Compare all possible options in advance.

How to open a manicure salon: step-by-step instructions

Step 1. Studying the manicure market.

To open a manicure salon or nail service studio, you should carefully analyze the market and understand what the need for such services is. The best research tool is sociological surveys. If you want to open an economy class enterprise, then you can conduct a short survey in crowded places: near markets and shopping centers, in courtyards.

The main consumers of manicure salons are women and girls, mainly housewives or mothers of small children. They always strive to look good, and not just on holidays.

Business women are another large group of consumers of manicure salon services. Their free time is extremely limited, but their opportunities for choosing a salon are wider, both in terms of geography and other parameters. They might stop by for a manicure near work or on their way to a business meeting. Many business women drive their own car.

Which group will become predominant in your manicure salon determines the range of services offered, their prices and the location of the salon. Sometimes it is possible to combine all these factors, and then profits increase.

Step 2. Choose a room.

When opening a manicure salon, choose a place for it so that no one can pass by. By saving on rent and placing your office deep in a residential area, you will receive much fewer clients than if you opened it in a shopping center with a large flow of people. Setting up an office in a large beauty salon is also a good option: you will get an influx of visitors without spending a lot of money on advertising.

People come to the shopping center not only for shopping, but also for services, being prepared to spend money in advance. A woman who buys clothes does it for the sake of being beautiful, and if she comes across a nail salon along the way, she can look there too, because it works for the same purpose.

When choosing a room to open a manicure salon in, keep in mind that:

You will need at least 30 m2 of free space. SES standards allocate 7–10 m2 for each master, and you will have at least two or three such specialists, or even more. Other areas are also needed - the reception waiting area, utility room, etc. - do not forget about them.
The premises for a nail salon must be classified as non-residential. Choose furniture from easily washable materials. The presence of a sink where you can wash your hands and tools is a requirement of the SES (in shopping centers they often use coolers for this). A sterilizer is also needed to disinfect equipment after each visitor.
Get your fire service certificate that you have complied with all relevant standards.
The owner of the rented area must enter into agreements for the disposal of fluorescent lamps and other hazardous waste with specialized companies or utilities.

If you are going to open an express manicure salon, it makes sense to choose not only public places, but also those where people are forced to stay for a long time: train stations, airports, hotels, etc. A nail bar can be organized like a bar counter or a small department - island with an area of no more than 6–10 m2.

As for the design of a manicure room, here it is worth giving preference to the most fashionable trends, and in everything - in the decoration of the room, in the choice of furniture, and in the uniform of workers.

Step 3. Buy furniture and equipment.

The main thing in nail salon equipment is its functionality and durability. Purchasing chairs, sofas, lamps and equipment based on the principle of greatest savings is not the best solution. Clients value a comfortable environment, especially in beauty salons and other similar places, where they come to relax and escape from worries. Therefore, furniture in a manicure room, pedicure studio or beauty salon simply must be comfortable and stylish.

Manicure table with two chairs and mirror– this is the set of furniture that is necessary to equip the workplace for each of the craftsmen. Chairs for clients should be comfortable, but for employees it is better to choose models with wheels.
Pedicure chair(one or more).
Hand rollers clients, table stands for materials.
Autoclave, bactericidal lamp, ultraviolet chamber, if necessary, craft bags for them.
Ultraviolet lamp for nail extensions, Fraser with a set of nozzles, paraffin furnace(for those manicure salons where paraffin therapy and European manicure services are provided).
Plastic utensils and containers: at least two basins, three hand baths, as well as containers for disinfecting and cleaning instruments.
Disposable items and consumables in large quantities: paper towels and for procedures, sheets for the pedicure chair, gloves for masters, bags and slippers for pedicure, finger separators, napkins.
Sets of manicure tools– files, brushes, scissors, buffs, etc.

Each piece of equipment must be certified, and this must be verified in advance so that there are no problems with the SES. If, having opened a small manicure salon, you will further expand your business, then your supplies of materials and tools will also have to be increased.

In terms of materials, many craftsmen adhere to a 50/50 scheme: half of the products they use are their own. If all consumables are provided by the salon, then the master’s rate is about 30%. The more types of acrylic, tips, care products, creams, masks, gels and nail polish removers, as well as the colors of the varnishes themselves, the manicure room has, the better.

In addition to the most necessary furniture, you will also need:

reception desk;
coffee tables;
shelving, cabinets, bedside tables;
safe for money and documents;
audio system;
TV;
clothes racks, hangers, hooks or wardrobe.

A comfortable, relaxing atmosphere is very important for any business in the beauty industry, including nail salons. People go to such places not only for services, but also for the opportunity to escape from everyday worries and plunge into a beautiful and cozy environment. Give them this opportunity!

Professional furniture also plays a huge role. When opening a manicure salon, choose it with the utmost care. Manicure tables must have a height of at least 70 cm (this is a requirement of the SES), workers' chairs must be equipped with backs and armrests, and also adjustable in height.

Step 4. Create a price list.

The standard set of manicure services includes:

hand and nail care procedures: wraps, masks, scrubs, paraffin therapy and manicure itself;
procedures for strengthening nails with acrylic, modeling;
nail design: coating with gel polish or regular varnish, painting, decoration;
pedicure, foot care procedures.

The exact list of salon or office services is determined by:

the presence of the necessary equipment and tools (without which, for example, some types of nail painting are impossible);
agreements with certain suppliers of consumables;
wishes of the owner of the manicure salon.

The optimal pricing method for a newly opened manicure salon is to analyze average market prices and set a price level slightly lower than that of its closest neighboring competitors with a large clientele. But if your specialists are highly qualified, you can go the other way and, on the contrary, make your services more expensive than those of your competitors (thus, you will differentiate yourself from them, positioning your salon as an elite one).

Step 5. Hire staff.

High-quality equipment and an attractive design of the premises are not enough to attract clients to the manicure salon. It is necessary to hire qualified and skilled craftsmen with developed communication skills (they will be necessary to understand what the client wants) who are able to work productively.

You can select such specialists at specialized exhibitions, forums on the Internet, where manicurists share their experience, as well as on employment portals, where there are resumes and portfolios of freelancers. You can post vacancies yourself and choose from those applicants who are interested in working in your manicure salon. Hiring a promising intern and gradually developing him into a full-fledged professional is also a very good decision.

Pay attention to whether applicants have a smoking habit. Some clients are disgusted by the smell of tobacco and will not go to a specialist who smokes. In addition, masters must take care of their own hands, because they also characterize the level of the salon.

Active professional development, participation in industry competitions and exhibitions is a plus for any manicurist. Feel free to hang diplomas, certificates and other evidence of your employees’ achievements on the walls of your nail salon. Rare and unusual skills - Japanese manicure, Chinese nail painting techniques - will also increase the status of the salon.

To open a manicure salon that can fully operate and accept clients, you need to hire:

two or three manicurists and pedicurists for shift work;
two administrators (also in shifts);
cleaning lady

If you have just recently opened your manicure salon and have not yet staffed it, take on the responsibilities of an administrator for the first time. If you yourself are a manicurist, then you probably know the entire work process thoroughly, and opening your own business is much easier. You can start by working from home or renting a small counter in a shopping center for a nail bar.

Step 6. We are promoting our manicure salon.

A competent advertising campaign is the key to business success. The best advertisement for a manicure salon that has just opened will be its good location, a prominent sign and competent specialists with a good reputation. Word of mouth will do the rest. As a rule, clients are interested in new beauty salons, manicure salons and other similar places, and willingly tell their friends and acquaintances about them. Thus, each visitor can bring several new ones.

There are several ways to promote your business in the beauty industry. First, a large, bright sign designed by a professional designer. This is the face of the salon, no need to skimp on it. From the very first day, a memorable logo will attract the attention of all passers-by, and some of them, upon entering the manicure salon, will turn into its regular visitors.

To reach another part of the target audience - women living or working in nearby houses - you can organize the distribution of advertising leaflets at the entrances to the metro and large stores, near underground passages and business centers. It is better to sometimes change the location of the distribution and accompany it with a verbal message that you can undergo procedures at a discount in the manicure salon.

To retain customers, you can offer them discount cards and sign them up for an SMS newsletter informing them about all the promotions and discounts in the salon. Don’t forget to congratulate your subscribers on the holidays: firstly, everyone appreciates the attention and kind words, and secondly, this is an additional reason to remind people about your manicure salon.

Advertising a newly opened manicure salon in the media would be appropriate in television programs aimed at girls and women, and in women's glossy magazines. The local press and television channels are more effective in this sense, and the cost of advertising in them is much lower than in the federal media.

What other documents are needed to open a manicure salon?

When opening your manicure salon, take care to obtain the following documents:

Conclusions of the SES on compliance with all standards.
Conclusions from the fire department that the premises meet all safety requirements (this is not necessary for nail bars in shopping centers and offices in large beauty salons).

First, carefully study the norms of SanPiN 2.1.2. 2631−10 “Sanitary and epidemiological requirements for the placement, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services.” Make sure they are carried out in full.

Consider how fluorescent lamps will be disposed of and how tools will need to be disinfected regularly. All nail salon employees must have valid medical records.

Before opening a manicure salon for visitors, conclude contracts for all utilities necessary for the normal operation of the establishment: garbage removal, electricity and heat supply, water supply, sanitation. After this, all that remains is to monitor the quality of services and pay for them on time.

This also includes the installation of a fire protection system (for small offices a fire alarm will be sufficient) and the conclusion of an agreement for the appropriate maintenance. Manicurists and pedicurists use flammable materials in their work, so taking care of fire safety is mandatory.

It would also be useful to agree with an environmental service that carries out periodic laboratory checks of noise levels and air pollution, lighting and other parameters of the microclimate of the room.

Any manicure salon, even the smallest one, must have an air conditioning and ventilation system (with passports for each ventilation unit). Once this system is installed, it must be regularly maintained, cleaned, and repaired. These services are provided by specialized companies.

In general, opening your own manicure or nail salon is a rather troublesome task. In addition to the external sign, it will be necessary to produce and place in the salon an information stand “Consumer Corner” with the following documents:

Law “On Protection of Consumer Rights”;
the law “On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control”;
the law “Sanitary and Epidemiological Welfare of the Population”;
trading rules;
a book of complaints and suggestions;
a copy of the company registration certificate;
a copy of the certificate of registration of the company with the tax authority.

Nail service studios, manicure and pedicure rooms do not require licensing, nor do the technicians who work in them. The only exceptions are specialists who carry out procedures that violate the integrity of the skin, equated to medical ones: tattooing, hair removal, permanent makeup, etc.

How much does it cost to open a manicure salon?

Let's make an approximate calculation of the funds needed by someone who is going to open a manicure salon:

from 15 thousand rubles for renting premises (depending on the area of the future office and its location);
at least 50 thousand rubles will be spent on its repair and interior decoration;
the purchase of equipment will require 5–70 thousand rubles;
consumables for the first two to three months of work - maximum 30 thousand rubles;
conducting an advertising campaign for a nail salon - about 15 thousand rubles;
wages to employees will be 40–50% of daily revenue.

Thus, a novice businessman should have an amount of about 200 thousand rubles if he plans to open a manicure salon. However, organizing such an office at home or on the premises of someone else’s beauty salon will cost much less.

Now let's talk about the likely income of such an enterprise as a manicure salon.

According to statistics, the average monthly profits of such establishments are 120–200 thousand rubles, of which 50–70 thousand rubles are net profit. A newly opened manicure salon pays for itself in about six months.

When starting a business from scratch, be patient and persistent. When the nail salon enters into a stable work schedule and acquires regular clients, you can begin to offer them additional cosmetic services - massage, solarium, makeup, etc., as well as conduct master classes and nail art courses in the office. This can be immediately included in the long-term business plan for the development of a manicure salon.

Where to buy the essentials to open a manicure salon

Among the huge number of online stores offering manicure accessories, we invite you to our “WORLD OF FILES”, where you will find only high-quality and professional nail files! You should choose our services because:

“MIR FILOK” – own production of nail files.
"WORLD OF FILES" is the main supplier!
The showroom of the company "MIR FILOK" is located in Moscow.
Delivery throughout our vast Motherland!

Why is “WORLD OF FILES” the best option for purchasing a product for you?

Our store is built on our own production of saws. Thanks to this, you get: minimized cost of service, tested and confirmed product quality, fast production, attractive conditions for distributors.
Our nail file is made only from materials that have repeatedly proven their quality (South Korea).
Wide variety of product. Thus, a manicurist with any level of professionalism will be able to satisfy his interests.
You can figure out which file is right for you. We carry out individual orders.
Another advantage is the application of your brand logo on the working surface of the files.

Why a manicure salon is a profitable type of business

Beautiful, well-groomed nails are considered an essential attribute of a modern person. Not only girls and women are interested in manicure, but increasingly men who want to look presentable. Many people budget for this procedure in advance. Therefore, a good manicure salon will be in demand and make a profit.

Competition in the beauty industry is extremely high. When entering the market, beginning entrepreneurs and craftsmen have to compete with large chain beauty salons, with studios like them, and even with private specialists working from home. Only thoughtful business management and a competent approach to promotion will help you find your niche in this area.

A good manicure salon will be in demand and make a profit.

In what form should the work be organized?

There are many options for how to create a manicure studio. Depending on the chosen format, you need to draw up a business plan, plan expenses and promotion. The most common ones are:

Full studios nail design and service. The most expensive option, requiring significant costs for rent, staff and promotion. Its significant advantage is the ability to organize a higher-class establishment, form a circle of loyal customers, and also organize fashionable events and training sessions.
Small manicure rooms. Requires much less rental costs. Often located inside another beauty salon. The master can only pay rent or give a certain percentage of his profits. It is very profitable, since at lower costs it brings almost the same income as a separate studio.
Manicure tables(“islands”) in shopping centers. Focused on the flow of random clients who impulsively wanted to get their nails in order. Rent is relatively inexpensive, but the profit will most likely be lower.
Studio "at home" and "to go". Many masters receive clients at home or come to them. This is a good option for a single self-employed professional. In this case, there are no rental costs at all, and movement between clients is not a serious expense.

What you need to start a business

So, how to open a nail salon from scratch? The list of expenses for opening your own nail service studio depends entirely on the chosen form of establishment. Let's look at an approximate list of expenses and their volume:

Renting premises, 20-50 thousand rubles. The most variable component. Renting a separate room costs around 50 thousand rubles and, moreover, it may need repairs. You can rent a separate office or “island” in a shopping center for 20-30 thousand (sometimes cheaper).
Equipment purchase. This list necessarily includes manicure tables, chairs, and tool carts. In most cases, masters now acquire ultraviolet lamps for drying gel polish, as well as nail care equipment. Typically, such studios offer care not only for fingernails, but also for toenails. For a pedicure you will need a special chair. All these costs amount to approximately 40-50 thousand rubles.
Consumables. Tools for manicure (scissors, files), varnishes and gels, care cosmetics, cotton pads, disinfectants and the like are necessary for work in very large quantities. Some accessories will last a long time. For example, good files and scissors. Others, for example, varnishes in popular shades, will have to be purchased regularly. To create an initial working kit, you will need about 10 thousand rubles.
Costs for video surveillance and fire alarms. For safety reasons, it may make sense to spend about 10-15 thousand rubles for these purposes.

Thus, to open your own manicure establishment you will need at least 100-150 thousand rubles. Of course, this amount will vary depending on the region, cabin format and some other features. This is a relatively small investment that will likely pay for itself fairly quickly.

Depending on the format of the manicure studio, you need to draw up a business plan, plan expenses and promotion.

What documents are needed to open a manicure salon?

For any business activity on the territory of Russia, legal registration is required. Craftsmen who receive clients at home usually do without documentation. However a full-fledged salon will require registration.

The most advantageous form would be to register the status of an individual entrepreneur. Individual entrepreneurs also have the right to hire employees, but pay less taxes, submit fewer reports, and sometimes even receive support as part of the development of small businesses.

You can register as an individual entrepreneur at the regional tax office or through the “Public Services” portal. The entire procedure, including collecting documents, usually takes no more than 1 month.

How to choose a room

If an entrepreneur intends to open a studio in a separate room (not in a shopping center or at home), it is necessary to carefully approach his choice. It is much more profitable to rent a newly renovated room so as not to invest a lot of your own money in it.

Practice shows that Manicure salons pay off well not only in central areas with high traffic, but also in residential areas in remote parts of the city. This is explained by the fact that part of the target audience of entrepreneurs in the beauty industry wants to receive services close to home, without spending time and money on travel.

For comfortable work, 40-60 square meters is usually enough. The studio space should be beautifully and stylishly decorated, and also connected to all communications. It is advisable to allocate a waiting area, a place for staff to rest, and also install several display cases with nail products.

List of services of a modern nail salon

A modern manicure and pedicure salon should offer not only nail design and painting, but also high-quality care and some other services. For example, simple and effective care procedures will attract a wider range of clients. The list of services usually includes:

men's and traditional women's manicure, including color coating and the so-called “French”;
men's and women's pedicure;
manicure and pedicure with gel polish, as well as gel removal;
hardware manicure;
nail extensions (currently not very relevant);
paraffin therapy and other care;
special design (rhinestones, stickers, drawing).

A modern manicure and pedicure salon should offer not only nail design and painting, but also other services.

Recruitment

Often, nail care professionals are the ones who think about opening their own salon. This is a good option, however one person cannot cope with the work of an entire salon. In any case, you will have to think about finding 3-4 employees.

How to find good craftsmen and attract them to work with you? Firstly, you can ask your friends where they get their nails done and contact their specialists. Try to convince them to either come to your studio entirely or for select hours. This option is good because along with such an employee his regular clients will come to you.

Secondly, you need to conduct a thorough search on the Internet. Check through social networks which masters provide services at home. Also try to attract them to your business. Thirdly, you can advertise for employees on the Internet and at training courses attended by people who want to work in this field.

The issue of wages in a manicure studio is usually resolved quite simply. The master and the salon manager share profits in a predetermined proportion (most often 60 to 40 or 70 to 30, in favor of the employee). The fact is that an entrepreneur will most likely not be able to take a higher percentage. A good specialist will consider the overpayment unprofitable and will find another job, taking away some of the clients with him.

Nail service franchises

When planning to open their own nail salon, some entrepreneurs are thinking about buying a franchise. Really, there are many offers in this industry, including creating a turnkey business. The most famous manicure franchises in Russia are “Pilki”, “4hands”, “Nailmaker”, “Lena Lenina Manicure Studio”.

A significant advantage of opening a franchise is the opportunity to learn from the experience of a more advanced businessman, receive a ready-made business plan and a lot of useful recommendations, and also attract clients with the help of a well-known name.

On the other hand, buying a franchise will require significant financial investments, in fact, doubling or tripling expenses. If you can open a modest manicure salon within 100 thousand rubles, then only for a lump sum (one-time) payment for a franchise you will have to prepare 150-200 thousand rubles.

The monthly payment to the franchisor (royalty) will also eat up 3-5 percent of the profit. Generally, this is not the most profitable option for opening a highly specialized establishment. Any passionate person, and especially any master, can figure out what a successful nail salon needs. There is no point in overpaying for unnecessary services.

Any passionate person, and especially any master, can figure out what a successful nail salon needs.

Search for first clients and promotion

The success of starting a nail studio depends on quickly attracting customers and ensuring their repeat visits. To do this, it is important to fulfill several conditions. The first of these is to clearly indicate your location using a noticeable and understandable sign.

After reading the sign, any passerby should understand that manicure services are provided here. Therefore, if your company name has nothing to do with nails, be sure to sign “manicure” or “nail service” on the sign.

The second condition is high-quality services and friendly employees. A manicure takes on average 30 minutes and the client must be in a comfortable environment throughout this time. Otherwise, he will not return to this establishment or, worse, will recommend his friends to avoid it. Keep order in the studio, turn on pleasant music or films. Craftsmen should be pleasant to you and please you with the quality of their work.

The third condition is related to the active promotion of the salon through the Internet and social networks. It is not at all necessary to make your own website, but you need to register pages on social networks. VKontakte and Instagram are most suitable for sales.

You need to maintain accounts regularly, posting beautiful photos and customer reviews. Talk about your work, share useful recommendations, congratulate your subscribers on the holidays, and also run promotions. For example, a small discount for subscribing to the community or a care product as a gift.

These recommendations will help not only attract first visitors, but also ensure their loyalty. Keep in touch with them, provide special loyalty programs for regular customers and the results will not be long in coming.

How quickly will your investment in a nail salon pay off?

A manicure studio is a fast-paying business. Currently, the check for a manicure and similar procedures (care, gel removal) is 800-900 rubles. In an establishment where 3 craftsmen work full-time, the flow of clients can be 30-40 people. Accordingly, the entire income of the salon per day will be about 30 thousand rubles.

Of course, such a turnover will not happen every day. Typically, nail studios pay for themselves in 4-6 months, and then make a net profit. This is a profitable option for starting a business in the beauty industry with minimal costs.

Many people have thought at least once in their lives about starting a business and working for themselves. But there are many obstacles on the way to implementing this idea, including the lack of initial capital.

In our article we will talk about one of the areas of business that does not require large financial investments and brings a stable income. So, how to open a manicure salon at home, where to start and what is needed for this?

Prospects for nail service

At the moment, the manicure business has enormous competition - new salons and manicure rooms are opening, many masters receive clients at home.

However, it is still promising and can generate considerable income, since nail services are in great demand, both among women and men. Well-groomed hands with a good manicure create a favorable impression.

That is why many women regularly turn to specialists in this field. And if you are a high-level professional, then you will definitely find a circle of clients, and therefore a stable income.

Drawing up a business plan

Where to start a manicure business? Before making financial investments, it is necessary to analyze the market for the services provided and calculate the economic efficiency of your business. In other words, you need to draw up a business plan.

A manicure and pedicure salon is a very promising area. Many enterprising people have long occupied this niche. Therefore, when developing a business plan, you need to analyze the location of the future salon, the competitive environment, draw up a description of the client base, and think through measures to promote the salon’s services.

It is also necessary to calculate all expenses - for renting premises, purchasing furniture, equipment, materials and cosmetics, salaries for craftsmen, if you hire them, advertising. Next, income and net profit are calculated. By dividing the amount of money invested by the profit, it is not difficult to calculate the time it will take for your business to pay off.

Required documents

If you plan to work from home, then you will not need any documents, except perhaps a certificate of state registration of individual entrepreneurs (OGRNIP) and a medical book in case particularly picky clients suddenly ask to see it. But if you decide to open a nail salon, you will have to prepare a fairly large package of documents:

Company registration agreement.
Documents confirming ownership or rental agreement for premises.
Conclusion of the SES and fire inspection.
Permission from the district administration to conduct activities.
Permission to trade related goods, if applicable.
Service list.
Agreement for maintenance of the premises by the Housing Office.
Cash register service agreement.
Documents for placing a sign.
Medical books for all specialists working in your salon.

Start-up capital

In your business plan, you calculated how much money you will need to get started. It’s great if you have this amount available. But if it doesn’t exist, then how to open your own nail salon? There are several options. You can use the services of banks and take out a loan, which, of course, involves some risks. You can also borrow money from friends or relatives.

You can also get a subsidy from the state to start your own business. This opportunity is available to citizens registered as unemployed at the Employment Center. To do this, you need to submit an application to the CZN and provide your business plan. If the decision-making committee likes it, you will soon receive some money.

Selecting a room

If you are wondering how to open a manicure salon at home, then you can skip this section, since you do not need to rent premises.

If you are planning to open a salon, then When choosing a room for it, you need to consider several points:

1. It is advisable to locate the salon in a busy place, near shopping or office centers, where it will be constantly in sight of women.

2. An establishment should be opened where the least number of competing firms are located.

3. Choose the area of the room taking into account the number of craftsmen working simultaneously. Typically, for comfortable work, one specialist needs 7-10 square meters. m.

Surely you want customers to come back to you again and again. In addition to the quality of services, the interior also affects the overall impression. Therefore, you definitely need to think about the design of the nail salon - it should be attractive and cozy.

Equipment and materials

The next step is the purchase of equipment and consumables. What do you need for a manicure in a salon? Firstly, furniture - a table for a manicure, comfortable chairs for the master and the client, a sofa for people waiting in line, a chair for a pedicure.

Secondly, equipment - an ultraviolet lamp for drying gel when extending nails, equipment for hardware manicure and pedicure, sterilizer for instruments. Thirdly, tools and consumables - scissors, nippers, files, tweezers, as well as nail polishes, creams, oils, etc.

Use only high-quality cosmetics. By skimping on quality, you can harm the client’s health, and therefore spoil your reputation. By the way, all this is also true if you are thinking about how to open a manicure salon at home.

Staff

Today there are many courses where manicurists are trained, so finding a specialist will not be difficult. The main thing is that he has work experience. But it is also important to pay attention to whether he is pleasant to talk to. The target audience of your salon is women, many of whom, as you know, like to chat during the procedure.

Self-realization is the most important part of any person’s life. Only by finding something you like and constantly working towards achieving your goals can you feel happy. Many girls who have barely completed their courses dream of opening a small manicure salon at home. You can’t argue that such employment is very, very attractive. You don’t have a boss giving out your instructions, and you create your work schedule depending on your free time. But the reality is somewhat different from this idyllic picture. ProstoNail has prepared detailed, step-by-step instructions for making your dreams come true, taking into account all the pitfalls and small nuances of business.

How to open a manicure salon - from dreams to actions

Every person needs self-realization: some find it in their family, some in children, and some devote half their life to a career. Our article is intended for beauties who want to start their own business, which is very commendable and exciting. So, you have saved up your hard-earned money and invested it in training, successfully completed specialized courses at the most popular school in the city, received a well-deserved diploma and are ready to burst into the nail business like a whirlwind. But it was not there. The slightest failure and the whole plan goes downhill, the mood drops, and after it the motivation disappears. To prevent such excesses from unsettling you, it is important to weigh in advance all the pros and cons of your business organized right at home.

Advantages	Flaws
The demand for manicure and pedicure in modern society. The condition of the hands is the calling card of not only a woman, but also a man, by which one can determine the degree of grooming	You must be prepared for responsibility. Yes, in the case of hired labor “for an uncle” or work under a franchise agreement, all obligations rest on the shoulders of the boss, but when opening a personal manicure salon, you are solely responsible
Manicure is relevant for different age categories of the population. This means that you will have schoolchildren, students, office workers, and grandmothers.	Big competition. Since it is quite easy to obtain a diploma with a new qualification, the nail business is growing by leaps and bounds. Accordingly, the competition is simply prohibitive
You yourself regulate the degree of saturation of your schedule, the density of recordings and, accordingly, you do not have a boss, which is very attractive to many lovely ladies	An irregular schedule can also be a disadvantage. The problem is that due to excessive flexibility of character, many craftsmen work “after hours”, extending their day by 4-5 hours
You have the opportunity to realize your creativity by putting art school skills into practice	You must initially spend at least on special courses, upon completion of which you need to receive a diploma that officially declares a certain skill
Business profitability if all pitfalls are taken into account and the business plan is strictly followed	When opening your own manicure salon, be prepared for constant paperwork, which will not be limited exclusively to the stage of opening a business.
Availability of all materials and relative ease of implementation of the idea itself. This makes a nail business a great option for a beginner startup.	Although you can open your own manicure salon on a minimal budget, you must constantly replenish your collection of materials and tools.
A home manicure salon does not require large financial investments, which would be required to open a full-fledged beauty salon	The choice to develop a business related to nail care imposes serious requirements on the entrepreneur in the field of compliance with sanitary and epidemiological standards. Remember that the requirements of the SES are law for you
Clients of a manicurist are often tied not to the place, but to the master. This definitely plays into your hands, because even after leaving the permanent salon where you worked previously, most visitors will follow you	Willingness to constantly learn and improve acquired skills. Of course, acquiring new “chips” is not free.
The problem of great competition can also be solved: you can match the price, but at the same time significantly exceed the quality of your opponents, or regularly come up with interesting promotions and discounts that attract customers

As you can see, there are a million positions that can be written down in the “advantages” and “disadvantages” line, but in fact, you determine your attitude towards certain points yourself. Therefore, we recommend that you evaluate situations sensibly, understanding and accepting the pros and cons that exist in any field of employment.

What do you need to open a manicure salon?

The first and most important thing you can do before opening an office is to analyze the niche. It goes without saying that the beauty industry is the most voluminous and promising area of business. In order to competently integrate into a competitive environment, you must initially take into account several important factors:

profitability. In order to make a profit all year round, you need to regularly receive clients without relying heavily on seasonality. Of course, on the eve of holidays, graduations and Christmas, the flow of clients will rapidly increase, but women tend to want to always be beautiful, regardless of the calendar period;
collect all available information about the work of competitors, carefully analyze the niche, perhaps using the latest marketing research. This is the only way you will understand the profitability of opening a particular line of business;
Consider the location of the room in which you will receive clients. A manicure salon in an apartment is a great option for beginners, but unfortunately it is not suitable for the long term. In the future, sooner or later you will have to rent a separate building or just a room in the salon;
use the services of a lawyer so as not to miss a single document that you will be faced with;
Even when setting up a manicure room on the balcony, you need to have the required amount of start-up capital. Therefore, save up a basic amount of money according to your business plan in advance;
make a detailed list of the necessary equipment and materials, so that you don’t have to rush around looking for reliable online stores and wholesale or retail suppliers;
take the time to develop advertising offers, think through and analyze the schedule of discounts and promotions that can attract new customers.

After going through all these steps, you will identify main goals for yourself that will show you the right direction and accelerate your movement towards success.

What should a home manicure salon look like?

This question is relevant for every girl who dreams of organizing her own business “on the job,” that is, at home. First of all, understand one thing - when planning to receive clients at home, you must somehow delimit the family space. Therefore, you need to allocate a separate room for a mini-studio or equip a manicure room on the loggia. True, only if it is glazed.

Don’t try to save money in every possible way and receive clients right at the dinner table or in the nursery; this type of meeting is doomed to failure from the very beginning. Firstly, this will create a lot of inconvenience for the household members themselves. Secondly, the client girl will feel no less awkward and uncomfortable, and every now and then you will have to apologize for your child’s scattered toys or your husband’s socks randomly lying around. An equally important point is to maintain the cleanliness of not only the workplace, but also the room as a whole. In addition to the need to regularly wipe the table, there is a need to re-glue the wallpaper or paint the walls if there are traces of dirt and mold on them. And yes, don't forget about the fresh air coming from the window. A gloomy, musty room is unlikely to make even one nice lady return there.

Cabinet plan

So, all the issues with the household have been settled, you have been solemnly allocated a whole room for professional implementation, and a thousand and one ideas are swarming in your soul about how crowds of beauties leave you with a satisfied smile and a promise to return again. In order for these dreams to come true, you need to draw up a clear plan for the workplace, according to which all preparatory repair modifications will be made.

First of all, decide on the color scheme and commercial interior of the office. Afterwards, analyze the dimensions of the manicure table, because it is the center and basis around which all other elements will be “built.” Follow the most banal rule of proportions: the larger the space, the larger the manicure table and vice versa. It is advisable to place the table towards the window so that daylight can easily replace artificial lamps. Also don’t forget about sockets, the more, the better. Most electrical connectors should also be placed near the table so that you don’t have to get up every time to turn on the dryer or fan. Shelves are of particular importance. Such a simple and, most importantly, inexpensive, interior attribute will significantly save space. The shelves can also be used to display your extensive collection of gel polishes and shellacs.

Nail salon design

Initially, decide what the interior of the office will be like. Fortunately, the correct ProstoNail guide will help you decide on this issue. The interior initially clearly influences the functionality of the space. Zoning will help you with this (the most common example: recreation area VS work area). Try to use the free space as ergonomically as possible, especially for manicure rooms in living rooms or on loggias. Take into account your personal positioning and do not forget that manicure at home does not imply the typical “home comfort”. This is the provision of a service for which you hope to be paid fairly. We have prepared for you a brief overview of the advantages and disadvantages of different types of interior, read more carefully:

constructivism. Will appeal to those who love the play of geometric shapes, calm “basic” colors, laconicism and restraint. The great advantage of constructivism is that against a minimalist general background you can easily experiment with decorative items;
avant-garde Non-trivial combinations, external catchiness and eccentricity - this is the avant-garde style. The undoubted advantage is that he combines simple, understandable details into completely original mixes. Thus, using household items and furniture, you will become the creator of a trendy interior;
Art Deco. Ideal for those who love luxury. Art Deco color scheme: gold, brown, beige and black. And items with ethnic motifs will help to decorate this style;
minimalism. The best option for those who are going to turn the loggia into an office. Due to the lack of free space, a feeling of “crowding” is created with details, so simply removing them from sight, as well as eliminating unnecessary pieces of furniture, is the task of every minimalist;
high tech. Quite a popular style for decorating commercial premises. Many people complain about his “coldness” and aloofness, but with the help of a couple of bright accents the first impression is completely erased;
eclectic. A combination of incongruous elements in color block style. This does not mean that all the rubbish, carefully accumulated over the years, can be called eclectic. On the contrary, this type of design involves a very careful, filigree juggling of each element;
Scandinavian style, which gained great popularity in 2016. Hygge is created extremely simply: a couple of candles, a few fluffy blankets on an armchair and a space filled with light and homely warmth - that’s the whole secret of Scandinavian comfort.

In fact, there are a million more stylistic varieties of interior design that can catch your fancy. We have analyzed only the most famous ones. Inspiration and good luck in creating your own working “nest”.

Equipment for manicure salon

Setting up a manicure room is not that difficult if you use our tips and strictly follow the instructions:

manicure set. And preferably several of them, which will include all the basic tools necessary to perform the trimming manicure procedure. For example, a box with cuticle scissors, files, pushers and polishing buffs, standard scissors and nippers, as well as orange sticks will be needed by everyone;
plastic baths. Again, it is better to have two copies at once, so that the “water procedures” for the client are even more comfortable and enjoyable;
gel varnishes, gel paints and other materials for high-quality coating. Gel polish is different from shellac, so make your choice boldly and start collecting your personal collection of favorites, proudly showing it off to visitors;
elements for decorating nails, which include: and, and stickers, and, as well as many other little things that transform a boring plain varnish in a matter of seconds;
brushes that are useful for turning the craziest art ideas into reality: hair brush, barrel brush, fan brush, flat brush and dot brush;
cuticle softener, nail polish remover, base and top coats with a glossy or matte finish, as well as oil and cream for the care of delicate ladies’ hands;
Fraser for performing hardware manicure and pedicure procedures;
sterilizer. There may be several types depending on the type of sterilization and the quality of the disinfection itself. The most advanced mechanism is considered to be an autoclave, but its cost varies from 10 to 60 thousand hryvnia, the simplest device is a cabinet for quartzing and regular treatment with bacillol;
ultraviolet lamp for drying gel or acrylic material;
Additional expense is needed for spa equipment such as paraffin therapy, aromatherapy, massages, etc.

Actually, the items from this basic list will be enough to start actively accepting clients and making your first profit.

Furniture for manicure salon

To provide manicure services at home, you must first properly arrange your work space. Furnishing plays an important role in this matter. ProstoNail experts have prepared a short but most informative list of what you need to pay attention to first:

manicure table. Do not skimp on this point, because tables made of chipboard and fiberboard tend to accumulate bacteria, and their uneven topography can “absorb” pigments from varnishes, which will visually create the effect of untidiness;
2 standard chairs with backs for the master and the client to sit;
a pedicure chair or couch if you plan to perform pedicure or hair removal procedures;
a small sofa or a comfortable chair in combination with a coffee table will help you comfortably while away the waiting time, but this is only if there is an abundance of free space;
cabinets and shelves are needed in order to place all the materials, tools and equipment of the master and create cleanliness in the workplace.

How to set up a manicurist's workplace

The client’s perception of the master and his professionalism partly depends on the external surroundings of the room, so this issue cannot be neglected. In addition, the comfort of carrying out all manipulations is important for the master himself, so we decided to put together several life hacks that will help you properly arrange your work area:

more light. And not only artificial, but also daytime. To do this, the table is placed towards the window and the blinds are raised, allowing the sun's rays to flow into the place where the magic happens;
possibility of ventilation. Often, in creating one or another attractive design, when building up or removing a gel coating, chemical components with a characteristic, pungent odor are used. Ventilation will help remove it from the room;
free access to the power grid and a large number of sockets. Don’t place great hopes on “carriers”, because they tend to fail at the most inopportune moment, but a sufficient number of sockets will allow you to easily perform all manipulations;
Don’t clutter your workbench with too many tools and materials so that it doesn’t look like a landfill. A set of basic tools, a lamp, remover and several varnishes are the minimum required for each procedure.

Required documents

There is an opinion that in order to register a manicure salon, you need to go through all 9 circles of hell. In the CIS countries, and not only in them, bureaucracy and paperwork literally flourish, but it is better to close this issue, so as not to encounter problems with taxes or fines in the future. As of 2018, you are required to declare the following number of documents:

certificate of state registration of individual entrepreneurship (IP);
health record with a current medical examination;
list of services (does not require notarization);
price list that will be available to every client.

This is the easiest and most affordable option for starting your own small business. However, it should be remembered that the individual entrepreneur form imposes certain obligations on the entrepreneur; in particular, he will have to report to the tax service in accordance with the chosen form of taxation. If the owner of a home nail salon still prefers to register an individual entrepreneur for pretentious clients, then it is more profitable to issue a patent, since it does not require drawing up reports and paying additional taxes.

How much does it cost to open your own manicure salon? Example of a business plan

You worked so hard and for a long time towards your goal - opening a manicure salon at home. No less long and persistently did you accumulate start-up capital, which in just a few days will be used in a million working moments. All that’s left to do is to draw up a competent business plan that will help skillfully distribute financial resources, taking into account the costs of primary needs:

drawing up a detailed summary of the project called “at-home manicure salon”, which will take into account the main advantages and disadvantages of the business, its relevance, analysis of the general niche and choice of format;
description of manicure salon services and price list taking into account the specific cost of a particular material;
business registration is the first and most important point. We talked about it in more detail above;
purchase of furniture and equipment (the cost of this item varies depending on the quality of the goods purchased. Thus, a manicure table alone can cost 70-100 dollars, but if you wish, you can find domestically produced copies for 50 dollars);
marketing and advertising costs: can vary from 5 thousand hryvnia and above. We have already described the most banal ones in the article earlier, the main thing is to decide on the desired direction or develop several types of advertising at once (contextual, targeted, etc.);
draw up a production plan for a manicure salon;
evaluate the effectiveness of the manicure salon, a short period after the opening of the studio;
weigh possible risks, minimizing damage from them. For example, a well-thought-out marketing strategy will help reduce the highly competitive market, and a drop in effective demand will prevent discount promotions;
if your manicure salon continues to develop, then provide for the cost of paying employees. Thus, the average salary for a beauty studio administrator in Kiev is 200-250 UAH per shift.

Example of a business plan structure:

Chapter	Main components
Summary	name and address of the enterprise; founders; main goal of the project; project cost; approximate financial costs for the project
Niche analysis	flow situation and development trend within the niche; directions and main tasks of the project activities
The essence of the proposed project	services; technology; licenses, patent rights
Market analysis	potential consumers or potential clients; potential competitors; market size and level of its growth; estimated market share
Marketing plan	prices; price policy; sales channels; advertising; forecasting new products or services
Production plan	manufacturing process; selection and layout of production premises; equipment; development of channels for wholesale and retail suppliers; alternative sources (online stores)
Organizational plan	ownership and legal form of the enterprise; information about partners, company owners, number of personnel
Risk assessment	business weaknesses; the likelihood of innovations and competitors; alternative strategies and ways to reduce risks
Financial plan	required investments; income and expense plan; financial revenue plan; expected balance; break even
Applications	copies of contracts, certificates, licenses; copies of documents with source data; supplier price lists

How to decorate an office with taste

A beautiful manicure salon is the key to a good first impression. To create a cozy, inviting atmosphere indoors, you need to make a number of efforts that are guaranteed to lead you to success:

plenty of light and air. You shouldn’t equip a studio in a basement or closet; even a loggia will be the lesser of two evils. A bright space is a priori conducive to productive work;
the prevalence of several colors in the interior. Don’t think that a beige or white shade is boring and uninteresting; by adding a couple of bright accents to them, you can regularly refresh the appearance of your mini-salon, but without having to repaint the walls every time;
cleanliness of the room. Perhaps the most important rule of any master providing services in the field of beauty. An unpleasant smell, dust, dirt or running cockroaches are unacceptable things for a professional;
add a few paintings, handmade panels or soft pillows, based on their relevance to your specific interior. This perfectly disposes and pacifies the client, creating an emotional attachment to the place.

What to name a manicure and pedicure room People have a saying: whatever you name a ship, that’s how it will sail. The name of your salon should not be standard or, worse, outdated. Forget forever about options like: “Svetlana’s manicure studio,” “Irina’s,” or “Sharm.” Otherwise, you risk acquiring a reputation as a person with bad taste. There are several rules using which you can come up with a good naming for your small business:

in the title, use a direct entry with the word “manicure”, which will simplify promotion on social networks and the Internet;
write down the entire associative series that arises when you think about a manicure. Perhaps your pearl is hiding among this chaotic stream?
use a title with name elements, but modifying them;
original or provocative names, something that is guaranteed to stick in your memory and set you apart from your competitors.

Tips for starting a manicure business at home The requirements for a nail specialist are extremely high, but even they do not guarantee a stable income and a constant influx of clients. In order to realize yourself in the field of beauty and finger care, use life hacks carefully collected by the ProstoNail guide:

Transform social networks like Instagram into a source of inspiration for your clients. We have already told you, all you have to do is make your profile a Mecca for aesthetes;
stay up to date with all trends and new products. By regularly leafing through glossy magazines, professional publications and watching TV shows about style, you can not only get a couple of ideas for nail art, but also attract new clients who also want to be “at the peak”;
Before you invest all your hard-earned money into opening your own business at home, work in a stationary beauty salon. Hired labor is not so scary, but the client base accumulated over this period of time and invaluable experience are your main points in the personal development plan;
create a system of bonuses and incentives, and promotions should be aimed not only at attracting new audiences, but also at retaining the old ones;
learn new things. Advanced training courses are relevant not only for teachers, but also for employees of the salon business;
experiment and develop your own style that will distinguish you from your competitors.

Never stop there and don’t give up in the face of difficulties, because every dream is just a collection of small steps towards your cherished goal. Let everything work out.

How to open your own nail salon? Opening a manicure salon at home How to open a manicure studio

What does it take to open a nail salon?

Business plan

Step-by-step instruction

Selection of premises

Equipment and materials

Recruitment

Marketing

Is it profitable to open a manicure salon?

How to open a manicure salon from scratch and where to start

What kind of nail salon do you want to open?

Is it possible to open a manicure salon without an individual entrepreneur?

How to open a manicure salon: step-by-step instructions

What other documents are needed to open a manicure salon?

How much does it cost to open a manicure salon?

Where to buy the essentials to open a manicure salon

Why is “WORLD OF FILES” the best option for purchasing a product for you?

Archive

Why a manicure salon is a profitable type of business

In what form should the work be organized?

What you need to start a business

What documents are needed to open a manicure salon?

How to choose a room

List of services of a modern nail salon

Recruitment

Nail service franchises

Search for first clients and promotion

How quickly will your investment in a nail salon pay off?

Prospects for nail service

Drawing up a business plan

Required documents

Start-up capital

Selecting a room

Equipment and materials

Staff

How to open a manicure salon - from dreams to actions

What do you need to open a manicure salon?

What should a home manicure salon look like?

Cabinet plan

Nail salon design

Equipment for manicure salon

Furniture for manicure salon

How to set up a manicurist's workplace

Required documents

How much does it cost to open your own manicure salon? Example of a business plan

How to decorate an office with taste