How to come up with a successful business name? Names of transport companies How to name a cargo transportation company examples of names

The name of a new company is no less important than a prestigious appearance for a business person. It creates the first impression of the organization; a successful and memorable name increases the client base. You should not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the company popular.

However, you shouldn’t put it off for later or take this issue lightly, since this is one of the main parts of the PR image of any company, which should be handled by appropriately qualified people who know the rules of marketing and are not lacking a creative approach.

Types of names

Any enterprise can have from one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this must be a full name containing the phrase “Limited Liability Company” written in Cyrillic, in compliance with the rules of the Russian language.

There are also a number of other names in addition to the full name requirements:

the mandatory name should not have English words, except in Russian transcription, foreign language characters, some prefixes like “VIP”;
The use of obscene words or any word forms that discredit any part or social group of the population, as well as violating the rules of morality and ethics, is not allowed;
a prerequisite is uniqueness, that is, a company with that name should not be in Rosreestr;
names of foreign countries cannot be inserted;
Without special permission, it is prohibited to use the word “Russia” and all derivative (cognate) words, as well as the names of constituent entities of the Russian Federation, settlements, authorities, the word “Federal” and other similar words.

Apart from the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” may be an abbreviated name, a full name in English (in compliance with international standards) for the foreign market, and an abbreviated name in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activities of any organization occurs in accordance with the legislation of the Russian Federation. The Civil Code contains Article 54, the content of which affects the name, location and legal address of the organization. In addition, the fifth paragraph indicates that the full corporate name of the legal entity is indicated in the constituent document and in the Unified State Register of Legal Entities (USRLE).

The name is officially approved for the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, repetition is not excluded. You can verify the uniqueness using a special service available on the Internet, called “search service in the Unified State Register of Legal Entities” at egrul.nalog.ru.

If two companies have exactly the same names and are engaged in similar activities, the previously formed company can demand a name change from the second one in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

Reflection of the company's scope of activity. If necessary, the name should indicate exactly what the business does or the product it produces, for example, “Planet Plumbing.”
Internet oriented. It's no secret that people solve most of their problems through search engines. Therefore, you need to make sure that, with the corresponding request, the company is high enough in the list of answers and does not have consonant (identical) names with companies in the same list.
Positive effect. The word (phrase) should evoke neutral or positive associations, without negativity or ambiguity.
Ease. Make sure the name is easy to read, pronounce and remember. You shouldn’t go too far with abbreviations; few people will want to contact the RPPKZL company without knowing what it does.
No unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not correspond to the name. These include “elite”, “royal”, “empire” and other similar epithets.
The right combination of beautiful, one might say fabulous words and pragmatism. In this case, a lot depends on the specific activity.
No hint of a larger organization. Many entrepreneurs sin by creating doubles of large holdings with a similar name in order to attract additional customers using the name of an older competitor. At one time, the doubles “Abibas”, “Neike”, “BucksstarsCofee” were known. Beware of the trend, introduced after the success of Apple, of using an "i" at the beginning of the name, so as not to end up with something like "iBank" "iCoffee" or "iWheels".

Suitable for most areas standard rules for creating a name, which are not very imaginative, but have already been time-tested:

names (one's own, relatives), folded syllables from first or last names, with and without prepositions;
a surname in which the ending “-ov” changes to “-off” or a surname with the addition of “and K”, “and Ko”, “and partners”;
abbreviations for activities/products or made up of the first letters of various words;
geographical names (pond, mountains, street);
category of activity, types of services.

You can learn how to choose a name for your company from this video.

Examples by area of activity

Different names are suitable for organizations depending on the type of services provided and the area. Below are examples of such names that can be considered successful.

Trade. For a trading company, it is important to point out the wide selection, quality of the product and, possibly, specific types of goods. Example: “Alliance” speaks of a wide range, “Wallpaper Planet” speaks of a sphere.
Construction. The use of cognate words, professions, and the use of objects are suitable. Example: “BigStroy”, “Brigadier”, “New House”.
Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: “Forsazh”, “Forpost”, “Ural-Logistic”.
Public catering. The widest flight of imagination and scope for experimentation is provided specifically for public catering establishments. From the banal “At Maxim’s” and “Georgian Dinner” to the spontaneous “Rainbow of Taste”, “Sweet Paradise” and “Wine Grad”. The main condition is memorability and the absence of repulsive factors.
Construction of oil and gas wells. A serious industry requires a serious approach. The name should inspire trust and reliability. Letter combinations such as “gas”, “oil”, “oil”, “tech”, “resource” are often found. Example: Sakha-Oil, Gazbank or Dobytchik.
Medicine. Medical terms and industry-related words will sound good. Example: “Hippocrates Medical Center”, “Emergency Surgery Clinic”, “Vision+”.
Consulting. Any firm that advises on important legal issues must, with its name alone, inspire confidence and speak of involvement in the law and a high level of knowledge. Example: “Hand of Themis”, “Partner”, “Lawyer Advisor”.
Tourism. When people imagine tourism, they think of sun, sea, flights and vacations. This is exactly what the name of a travel agency should convey. For international tours, English words are also common. If the company specializes in last-minute travel packages, this must also be indicated. Example: “Fire Tours”, “AsiaFly”, “Flying”, “Discover the Earth”.
Car service. The most common prefix is “Auto”. If we are talking about service for servicing tires and wheels, then the corresponding word is added. Example: “Altai-Auto”, “Tires and Wheels”, “Siberian Tuning”.
Furniture. Furniture production and sales is an expensive and important business, which means the name plays an important role. It should attract and speak of grandeur and elitism; the use of certain styles is not excluded. Example: “Exclusive Furniture”, “Loft-Classic”, “Sofa Empire”.

For those looking for a relatively neutral and simple name, here is an alphabetical list of some names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about naming, sometimes arriving at surprising results. One of the toy stores for children's creativity spared even two letters, calling itself LLC "Y".

The Moscow supplier of sand and crushed stone did not even change the letter, creating the sonorous LLC “Ooo”. The travel agency “Away” seems to call for incredible travels and achievements with its name. In Zelenograd, there are incredibly positive installers of engineering equipment working at LLC “EVERYTHING WILL BE COOL!!!”.

Another innovative way - name your legal entity according to Feng Shui. According to this theory, the name should contain a development vector, it should not be capacious (3-5 letters) and, preferably, begin with a vowel.

Uniqueness and humor can, of course, attract a customer base, but you need to realize that humor is inappropriate in some areas, so be careful with it.

Assigning a company name upon registration

You need to think about how to correctly name your company at the stage of its registration, and this process itself is regulated by fundamental regulations.

Regulatory acts

The main documents that should be followed when choosing a name for an organization are:

Federal Law No. 14-FZ dated 08.02. 98 “On limited liability companies”;
Civil Code of the Russian Federation.

The basic rules for determining the name of an LLC can be determined by the following list of requirements:

the name must indicate the legal form of the company;
it is possible to use foreign language borrowings indicated in Russian transcription in the company name;
it is possible to use in the name indications that the enterprise belongs to the Russian Federation or its constituent entities;
inclusion in the name of the words “Russian Federation” or “Russia” itself is allowed only with special permission;
You cannot use company names that are identical to the names of other legal entities or confusingly similar to them;
It is unacceptable to use designations that contradict the principles of humanity, morality and public interests.

What can you name the company?

There is a whole branch of knowledge, techniques and methods aimed at the optimal choice of brand names - naming. Based on many years of development and practice of specialists in this field, a number of points have been identified that can be followed when choosing a name for a company.

So, naming suggests:

Choosing a company name based on the name of its owner. This is the simplest method that does not require special ingenuity. The company can be named by your first name, last name, or even initials, or using the names of relatives. Let's say the Mercedes concern got its name in honor of the daughter of its owner.
Inclusion of the name of the main product in the title. If the company is going to produce windows, then maybe it’s worth starting from this word, adding to it a consonant addition, something like “Windows-Grad”.
Definition in the name of the company of its main concept. For example, Taxilet will very accurately express the idea of its owner - a taxi with fast transportation of clients;
Using a regional approach. Allows you to express its geographical location in the name of the organization: “Astrakhan Windows”.
The use of abbreviations for better memorability and convenient perception of the name. By shortening long and boring names, you can get more sonorous names, for example, PiD - “Ceilings and Doors”.
Introduction of foreign words into the name. Originality and adherence to Western traditions can be brought to the name by such words as “Promotion”, “Corporation”, “Food” and other sonorous words in English.
Turning on fantasy. If the owners do not lack it, then the choice of names for an LLC can be simply inexhaustible.

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code:

It is impossible to use the names of states in the names of companies, including abbreviated ones;
It is unacceptable to use the names of any government structures of the Russian Federation and their subjects;
The use of names of other international, intergovernmental and public organizations is prohibited;
The use of obscene, obscene, immoral words and expressions in the name of the LLC is excluded;

It is unacceptable to create names that are too closely reminiscent of existing brand names (protected by copyright law).

If you do not adhere to these rules, then the owner of the organization may be subject to serious lawsuits and claims, which will ultimately result in large financial losses and prohibitions for further use of the chosen name, and therefore the loss of an already promoted brand.

Choosing a name for an LLC (examples)

When choosing a name for your company, you should proceed from its specifications. Of course, the name of a food retail company may be very different from the name of a construction or law firm. Therefore, here too, naming experts presented a number of recommendations to entrepreneurs.

Video about choosing a name for an LLC

There are several main styles of company names and trends:

standard– cases when everyday, simple word forms are used in the company name;
different– when the company name uses rare or infrequently used words or expressions that have a special meaning;
obvious– cases in which general naming of objects is used in the crosshairs, making it possible to easily determine its line of activity by the name of the LLC;
fashionable– are more used in technical companies that follow all the fashionable technologies and choose their name after them.

Below we will offer options for how to name an LLC company in accordance with its main focus.

Construction firm

When choosing a name for a construction company, it is best to focus on its reliability and emphasize its competitiveness. Clients’ requirements for developers are quite simple: the quality and timing of construction work must meet all necessary standards.

There are quite a lot of examples: Domostroitel, StroyDomServis, StroyKo, Vash Dom, Megapolis. But you shouldn’t overdo it in trying to emphasize your own uniqueness.

A name such as MigDomStroy may be associated among clients with the low quality of construction work due to the emphasis on the speed of their production.

Trade

There is probably no shortage of retail outlets anywhere today. That’s why the name of the store, whether it sells food, clothing or equipment, needs to be accurate, attractive and memorable.

When choosing a name for a company, you can proceed from various factors:

by product range: Shoes, Clothes, Wardrobe, Down Jackets, Trousers, Stockings, Products, Food, etc.;
according to the scale of assortment display: Giant, Shop, Bazaar, Floor, Enfilade, Island, etc.;
on the quality of the goods offered: Premium, Extra, Elite, Glamor, Queen, Budget, Economy, etc.;
according to the relevance of product groups: Fashion Squeak, Second Hand, Fake, Season, Boom, Fashion;
by gender and age of the audience: Miss, Madame, Fashionista, Children, Baby, Drive, Cavalier, Macho, etc.

These groups of names do not exhaust the possible options.

Names can be mixed and combined to create sounding names that match the profile of the LLC.

Even a simple grocery store can be named in such a way that remembering it among many similar companies will not cause difficulties for any passing customer.

Transport, taxi and cargo transportation

It is better to give companies with such a profile an easy, memorable name. All consumers of transport services are interested in the quality of speed and safety of the delivered cargo, be it the transportation of people or construction materials.

For a taxi service, the following name options can be very resonant and quite meaningful: Derby, Fast and Furious, Drive, Mustang.

For companies involved in cargo transportation, the prefix “Trans” will give an obvious meaning: TransService, Auto Trans, BystroTrans, Regional Transport Company (RTK).

The prefix, suffix or ending “Auto” is often used in the names of such companies: AutoForward, FavoritAvto, MoscowAvtoRulevoy (MAR), etc.

Catering enterprises

When opening a catering enterprise, when choosing a name, they usually focus on its concept and catchiness of the name. Some names will suit a coffee shop, others – for a bar, and others – for an elite restaurant. In addition, it makes sense to take into account the main menu offered in a given establishment.

Thus, companies that offer their customers a large selection of sushi dishes should give a name that includes this word: C Ushi bar, Sushi restaurant, Delicious sushi.

The coffee shop will attract its client with such names as: Cup, Mocha, Cappuccino. The cafe with an oriental twist can be named after the fairy tale of the same name. "1001 nights".

The sports bar will become memorable with sonorous names Bet, Favorite, classic dining establishment – meaningful Tavern, Break or, for example, by the owner’s name - At Uncle Kolya's.

LLC for the development of oil and gas wells

Such companies often have their own industry prefixes, like:

"oil"
"gas",
"those",
"oil".

The names of such companies do not shine with particular variety, but here you can also use your imagination by naming your brainchild more original: GasOilResource, DiscoverOil, Storms and Pump, Discoverer, etc.

Medical organization

In order to evoke the right associations among consumers of services, it is customary to give two-syllable combinations to various private medical offices or centers: the first part of the name usually indicates the company’s field of activity, and the second its specialization. For example, Dentist Clinic or Pediatrician Medical Center.

Such companies are usually aimed at an audience that is, to one degree or another, dissatisfied with the quality of free healthcare and has sufficient funds to provide themselves with top-class medical services.

Examples: NeBoleika Clinic, Hippocrates Treatment and Diagnostic Center, Health Center.

Law and consulting firms

Law firms usually position themselves as centers with highly qualified specialists in the field of jurisprudence, capable of solving any problem both in the field of servicing legal entities and individuals. The name of such companies must be strong and unshakable: Advisor, Themis, Standard, Partner, Navigator.

For consulting and recruitment agencies, the emphasis is also on the professionalism of the staff.

It is also allowed to use word forms that reveal the focus of the work of such companies: StopKadr, Guverner, ConsultPlus, Guide.

Travel companies

It all depends on the specialization of the agency. If this is mainly a beach holiday, then the name of such a company should be associated with the sea, sun and sand - Sunny Beach, Paradise, Sea Breeze or laconic Sun, Beach.

If a travel agency is more focused on organizing excursion trips, then in this case it is more convenient to use word forms associated with geographical discoveries or the characteristics of different countries - Columbus, Almanac, Traveler, Oasis.

The most common prefixes for complex names: T ur-, Travel- Cruise-, Line-, etc.

Car service

Almost any company engaged in the distribution of spare parts or the provision of car service, car wash, tire service, etc. cannot do without a weighty and meaningful “car”.

But even here you can experiment and offer harmonious naming options: Autoleague, Inter-Auto, Autonomy, Authority. Names such as Pilot, Phaeton, Engine, Helmsman, TuningClass.

Furniture manufacturing

An active start of a furniture manufacturing company will give an idea of its target audience. If a company specializes in creating luxury furniture, then this gives every reason to use prefixes such as “elite”, “vip”, “exclusive” in its name: EliteStyle, ExclusiveFurniture, VipStyle.

For a company whose specialization is the production of furniture of certain styles, names such as: Rococo House, Baroque Style, Empire House, Renaissance Classic.

Such names as 12 chairs, Wooden, Papa Carlo, Stool.

Neutral names for versatile businesses

If you plan to create a versatile company covering several areas, then it would be more successful to choose a neutral name that does not cling to one narrow profile.

Curiosities associated with the name

Not all naming creations have been successfully used on the world market.

For example, the well-known company General Motors at one time could not promote Chevy Nova cars to the South American markets. But it turned out that in Spanish “no va” means “will not go.” Sales began to move forward only after this car model was renamed Caribe specifically for the Spanish-speaking market.

It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

You should not give a direct description of the product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In the future, the trade name may become an unbranded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
A successful name may not reflect the characteristics of the product at all. This makes it unique for a long time (Apple).
The name must take into account the time factor and remain unique for a long period. Poor examples include Radiola, which means “heat” in Latin, but is actually a non-heating household appliance. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix К°, off;
displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use the paid services of naming agencies, who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated “doesn’t drive.”

Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
Use words that are complex or have a negative meaning.
Use templates and hackneyed phrases.
The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, and contrary to the principles of morality and humanity.

The use of the words “Russian Federation”, “Russia” and derivative words requires special permission and an additional state fee (10-50 thousand rubles) is paid.

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively impact profits and may lead to lawsuits for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon" - a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also companies on the Russian market named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History has known successful variants of a name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company’s product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese, sonny is a loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have a beautiful name that makes it stand out from its competitors. You can use English words:

artway - art + road;
arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique LLC name, you can work in the following directions:

connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
associations with speed, transportation, road (Trajectory, Fast transportation);
resort to metaphors or play on words (Avis - bird);
use derivative words from “express”, “trans”, “speed”;
apply abbreviations (BNK - Fast, Reliable, Qualitative);
neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which interferes with quick memorization (“Right”).

The owner often combines their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

use no more than 3 words;
the search should begin with Russian words, then Latin;
neologisms must be deciphered in the company slogan to indicate the scope of activity;
an abbreviation of a name consisting of several words should be euphonious;
avoid legal terms - banal and hackneyed;
do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values of its employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

use georeference: Eden;
play with foreign words: glass (glass) - Sunglass;
furniture base: Mebelink, MebelStyle;
highlighting the scope of activity: Soft lines, Interior;
emphasis on positive associations: Formula of Comfort, Residence;
add prefixes or symbols: Prima-M, Glebov and Co;
play with the words: Furniture, Mebelius;
foreign base: MebelStyle;
use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations (Accounting Reporting Tax Returns - BOND), parts of the names of the owners in a euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For a clear example, let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. The names are suitable for innovative developments and new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
TWO is suitable for organizations whose purpose is to care for people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscape design, gardening), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
TROIKA improves the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of acting studios, advertising agencies, and design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will promote the active development of tourism organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed for beauty salons, clothing salons, cosmetologists, and medical centers. Venus will help in development. Six reflects the ideal of human perfection.

SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
EIGHT is the patron of large financial companies with large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining extreme materialism and infinity.
NINE will help charitable organizations and private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, you can consider several examples of successful companies:

Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
Russian Sea - 3;
Euroset - 1;
Megafon - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business cannot function fully without a beautiful name. Determining it is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Anyone who has worked in transport and logistics knows that the names of transport companies are their mascot, and either it is there or it is not.

Naming experts argue that the name of a transport enterprise should be short, but succinct, and even in the abbreviated version it should sound grandiose. Therefore, when creating a name, you need to use the recommendations below.

Logistics is people and means of transport working around the clock and connecting cargo in the territories of all countries of the world, at all latitudes and in all zones. And people work there of all nationalities, negotiate in all languages of the world. Based on this, when coming up with a name for a company engaged in transporting people or goods, be sure to look at its translation into English. Please note that it should be easy to read in English and have a clear meaning. And certainly in translation it should not be an obscene expression.

To avoid excesses or inconsistencies, special terminology has been introduced in the cargo transportation system, which includes abbreviations in the area of cargo weight and volume, path difficulties, fastenings, responsibility for cargo, warehouse complexes, delivery conditions and, of course, the names of carriers.

This is what you need to rely on when choosing a name for your transport company. This is the best option, since these terms are clear to transport workers and are easy to remember.

It is true that logisticians never sleep, because they constantly monitor the cargo, and your name should be bright and expressive so that it is not distorted by the blurred gaze of a tired operator. Imagine how logisticians will abbreviate the name of your transport company when corresponding on WhatsApp or Viber, Skype or ICQ. Make sure that your company name will be correctly interpreted in the telex sent to customs.

Having gone through the previously selected names and their abbreviated versions, try to compose a telegram stating that cargo is arriving at the enterprise with the selected name. In the text, the meaning of words must be clear and undistorted.

felt trust;
felt attractive;
safety of this name;
I wanted to contact such a company.

Whether he will become a client depends on the professionalism of the employees.

The best option for the name of a transport company can be considered “Eurocargo”, “AsiaTransGruz”, “Continent-logistic”, “RusBaltTrans”, “MortransGroup”, “Association of Business Transportation”.

Another factor to consider when choosing a title is how it will be written and read in English. After all, the dream of any director is to be famous and compare with such transport companies as Maersk, China Shipping, PEC, Autotrading, TrasOcean, NYKline and others.

It is necessary that the chosen name is easy to read and easily perceived.

With a future perspective, be bolder in using words related to something global. For example, transcontinental, European, Eurasian, regional, 21st century. The result will be a completely modern creative name, like “Tyumen-logistics-21st century”.

Imagine that your business and you personally have become known in your own country and abroad. Imagine your shipping company's name in English on board a ship, container or boxcar.

If at the same time you feel pleasure and pride that your dream has come true, then this is the right name for your business.

As for the carriage of passengers, in this case the name should:

evoke a feeling of confidence (“Commander”, “Authority”, “Victory”, “Leader”);
give a feeling of special comfort (“Business lady”, “Chocolate”, “Halva”, “VIP person”);
be original (“Kucher”, “Dream”, “Flight”, “Special Forces”, “Red Price”);
associated with speed (“Express”, “Strela”, “Vitesse”, “Temp”, “Flight”);
promise maximum services (“Optima”, “Maximum”, “Ideal”);
guarantee security (“Angel”, “Security”, “Bodyguard”);
reflect the special qualities of the service (“Women’s taxi “Chill”, “Children’s taxi “Karapuz”, “Taxi “Mute Driver”).

Follow these instructions and you will be able to choose the best name for your moving company.